The world-renowned fashion house Marni has redefined luxury with the Odrius, an oversized, framless sunglasses model from its latest eyewear collection. Marni’s Odrius is featuring exclusive rounded lenses, silver-toned, matte-finished curved metal temples, and a subtle Marni logo, the new Marni design, Odrius, embodies effortless elegance for those who wear it.
April 2025
Renowned for its quality crafts, iconic designs, and Meflecto flexible temple technology, the luxury brand Persol captivates eyewear enthusiasts with each new collection. This unisex, black-framed, and blue-lensed sophisticated sunglasses, bearing the signature of Persol, is crafted entirely from 100% acetate. The line at eyebrow level and other elegant details that highlight the model are truly striking.
April 2025
Fleye Copenhagen’s 2025 collection, Combining Details, embodies originality and understated elegance-an offering to the eyewear fashion world, where materials, shapes, and colors converge.
Founded in 2002 by Annette Esto, Hanne Anderson, and Lars Halstroem, Fleye Copenhagen is an independent Danish eyewear brand known for its classic, minimalist, yet bold and unconventional designs. With a deep commitment to Scandinavian design and culture, combined with a passion for eyewear craftsmanship, Fleye stands out for its innovative solutions and superior artisanal quality. The brand remains dedicated to unique color combinations and meticulous attention to detail, making its designs highly anticipated each season. Whether through a delicate engraving on the temples or a sleek pattern on the frame, Fleye enhances classic eyewear designs with refined touches. For over two decades, the brand has been pushing the boundaries of design, seamlessly blending comfort, functionality, and elegance.
Scandinavian Aesthetics
Fleye Copenhagen’s mission is to create eyewear that both complements and accentuates an individual’s style and personality. All of its designs carry a distinctly Scandinavian spirit, skillfully blending urban influences with classic simplicity. The result: bold yet timeless silhouettes. Each frame is handcrafted using hypoallergenic materials, reflecting the Danish brand’s commitment to quality. Fleye also stands out for its innovative material choices—becoming the first eyewear brand in the optical world to successfully combine carbon fiber and wood in a single frame. By merging the strength of carbon fiber with the organic beauty of wood, Fleye has not only introduced a unique visual aesthetic but also ensured lightweight durability. The brand’s carbon-wood eyewear comes in a diverse palette of vibrant hues, including indigo blue, burgundy, and purple.
Fleye Copenhagen also merges comfort, functionality, and design sophistication with beta titanium. The brand’s beta titanium collection, a testament to modern Scandinavian design culture, is centered around durability and sustainable craftsmanship. Meanwhile, its acetate collections reinterpret classic shapes with a contemporary touch. The unexpected material combinations and expert use of color create eyewear that is both distinctive and timeless. When working with acetate, Fleye selects deep, marble-inspired tones that lend a sophisticated and individualistic touch. Additionally, the brand employs a specially developed acetate composition, enabling the creation of ultra-thin, lightweight styles without compromising the vibrancy of its designs, patterns, and color combinations.
Combining Details: Innovative Aesthetics
With the arrival of the Spring/Summer 2025 season, Fleye Copenhagen presents the Combining Details collection. This latest collection explores innovative combinations of materials, shapes, and colors, taking eyewear design to new dimensions. Inspired by the concept of mystical illusion, Combining Details integrates subtle yet bold design elements-some meant to stand out, others concealed, visible only to the wearer.
The collection’s material choices reflect Fleye Copenhagen’s signature approach, incorporating block titanium, sheet titanium, HDCA, and carbon-wood composites. Each of these premium materials has been carefully selected to endow the designs with unique structural and aesthetic qualities. Blending striking colors with distinctive shapes, Combining Details raises the bar in the eyewear fashion world, offering originality with effortless elegance.
Among the highlights of the Combining Details collection is Emilie, a sheet beta titanium optical frame with large, round lenses, a lightweight structure, and a refined feminine aesthetic. The soft pink and rose gold tones selected for Emilie highlight the inner rim details, reflecting the design’s understated yet sophisticated appeal. Another standout piece is Pelle, a bold optical model featuring striking geometric lines. Crafted from HDCA, Pelle is distinguished by its fluid, seamless curves and serves as a perfect example of the balance between structure and movement. Meanwhile, the Robin frame, crafted from carbon-wood composite, showcases deep, rich color tones while elevating the natural texture of carbon fiber with a fresh, modern twist. True to Fleye Copenhagen’s core philosophy-meticulous craftsmanship, innovative expression, and a dedication to timeless style-the Combining Details collection redefines the boundaries of eyewear design.
Source: Spectr
April 2025
Research conducted by experts has revealed that even children as young as 6 show signs of eye damage when exposed to cigarette smoke.
Passive smoking is a known threat to eye health among adults. Many studies have linked exposure to cigarette smoke to an increased risk of eye disorders that affect people later in life, such as cataracts and age-related macular degeneration (AMD), which are leading causes of blindness. One of the most vulnerable parts of the eye to cigarette smoke is the choroid. The choroid is a dense network of blood vessels located at the back of the eye. It is responsible for supplying oxygen and nutrients to the retina, and it helps maintain the eye’s temperature and volume. Studies have shown that both smokers and individuals exposed to cigarette smoke have thinner choroids. Choroidal thinning is linked to the development of AMD, which threatens vision, among other conditions.
In a study to determine whether children exposed to passive cigarette smoke showed similar damage, 1,400 children between the ages of 6 and 8 were examined. It was discovered that children who were exposed to cigarette smoke had significantly thinner choroids compared to those who were not. The difference was measured to be around 6 to 8 microns. More importantly, the data revealed that choroidal thinning in children increased with the number of smokers in the family and the number of cigarettes smoked per day. Although the long-term effects of these relatively small changes on children’s future eye health have yet to be determined, this study demonstrates the potential role of early exposure to tobacco smoke in the development of chronic diseases later in life.
Over the years, smoking rates in the United States have decreased, but it remains a health risk. A 2023 survey in the U.S. found that 25.2% of the population was exposed to passive cigarette smoke, with 37.9% of children (ages 3 to 11) and adolescents (ages 12 to 19) being exposed. Experts emphasize the importance of quitting smoking around children to protect their vision and overall health.
April 2025
Changes in hormone levels during the postmenopausal period can negatively affect eye health, just as they cause various changes in the body. The risk of eye diseases such as dry eyes and cataracts increases during this time.
10% of Postmenopausal Women Receive Dry Eye Treatment
Women have differences in their tear glands, corneas, and retinas compared to men. Gender hormones such as estrogen, progesterone, and androgen influence vision, and factors such as age, menstrual cycle, pregnancy, menopause, and andropause can also impact eyesight. Menopause is characterized by a decrease in estrogen levels, marking the end of a woman’s reproductive period. This hormonal change can affect many functions in the body, including tear production. When estrogen levels drop, tear production decreases, leading to dry eyes. Dry eyes can cause uncomfortable symptoms like a foreign body sensation, burning, stinging, and blurry vision. The decrease in tear production during menopause can negatively affect eye health. While 10% of women undergoing menopause receive dry eye treatment, others experience the condition without even realizing it. Additionally, hormone replacement therapy during menopause can, contrary to popular belief, cause dry eyes. Women in this period often visit doctors due to dry eyes. If left untreated, dry eyes can lead to more serious eye problems. It is essential to begin treatment promptly with a diagnosis from an eye doctor.
Women Have a Higher Risk of Cataracts Than Men of the Same Age
Cataracts are a condition where clouding of the lens in the eye leads to vision loss. Cataracts are more common in postmenopausal women. The risk of cataract development in women after menopause is higher than in men of the same age. Hormonal changes during menopause can cause changes in the eye’s lens, which can accelerate cataract development. Therefore, regular eye check-ups are crucial for early diagnosis and treatment. Additionally, protecting the eyes from UV rays, maintaining a balanced diet, and avoiding harmful habits like smoking are effective in reducing the risk of cataracts. To prevent issues like dry eyes and cataracts, women in this period should pay special attention to their eye health.
April 2025
Eye cancer is a type of cancer caused by the uncontrolled growth and multiplication of cells in the eye. If not diagnosed early, it can lead to serious health complications and even vision loss.
Recently, eye cancer has been spreading among younger individuals and often reveals itself through seven key symptoms. Experts emphasize that many people fail to notice eye cancer symptoms, and the most common form of the disease, ocular melanoma, can grow silently. As with many types of cancer, early detection plays a crucial role in treatment. According to Cancer Research UK, eye cancer cases worldwide have been on the rise in recent years. Since the early 1990s, the incidence of this disease has increased by nearly one-third. Although it is more commonly seen in individuals over the age of 50, the growing number of young patients is also noteworthy. Eye cancer is often undetected until it progresses significantly, making diagnosis more challenging.
Among the most common types of eye cancer is ocular melanoma, a form of skin cancer that develops in the middle of the eyeball. UV rays from sunlight and tanning beds play a significant role in its development. Experts warn that sudden changes such as vision loss, peripheral vision impairment, flashes of light, or shadowy shapes should not be ignored. Additionally, dark spots on the eye, swelling, and lumps around the eyes can be signs of the disease. Persistent redness or irritation that does not respond to standard treatments should be taken seriously. Many individuals dismiss visual disturbances as a result of aging, stress, or excessive screen time. However, experts strongly emphasize that detecting subtle signs in the early stages can significantly increase treatment success.
Individuals with a first-degree relative diagnosed with melanoma have a 30% to 50% increased risk of developing eye cancer. As with many other cancer types, protecting against UV radiation is crucial. Wearing high-quality sunglasses or using UV-protective coatings on prescription glasses can significantly reduce the risk of developing eye cancer.
Medical authorities recommend regular eye exams for everyone, particularly for individuals at high risk, who should undergo annual screenings.
7 SIGNS OF EYE CANCER
Experts strongly advise consulting a healthcare professional if any of these symptoms appear.
TREATMENT METHODS FOR EYE CANCER
Before determining a treatment plan, factors such as the patient’s age, overall health, tumor size, and cancer stage should be carefully evaluated. Depending on the case, surgical procedures, radiation therapy, and laser treatments may be applied. If the tumor is in its early stages within the eye, laser therapy may be an option. If laser treatment is insufficient, proton therapy and radiation therapy can be used. Consulting a specialist early is crucial for selecting the appropriate treatment method and improving the chances of a successful recovery.
April 2025
With a high-fashion approach, Lapima refines the curves and volumes of its designs through precise millimetric calculations, achieving a perfect balance between light and shadow.
Gustavo and Gisela’s inspiration focuses on capturing intricate details, describing the unique places, intangible sensations and sensual atmospheres of Brazil. They translate these elements into the poetic essence of a brand. We know that beauty often arises from the union of two different souls. Gisela brings grace and lightness, having been a dancer with a marketing degree, while Gustavo contributes his entrepreneurial spirit, holding a business degree. Together in both life and work, they founded Lapima in 2016, the first Brazilian luxury eyewear brand, quickly gaining global acclaim with features in leading magazines. Lapima is shaped not only by their personal journey but also by Brazil’s natural and architectural landscapes, its sensual atmosphere, the wind, summer, unique light, sea, and deep-rooted traditions, all of which play a significant role in the brand’s identity. Combined with their passion, these elements defined the soul of Lapima, making it one of the most significant and formidable brands to emerge in recent years. We present an interview with Gisela Negrão Assis, Co-Founder of Lapima, about the brand.
Hello Gisela. Please tell us about you and Gustavo’s background, where you come from, your origins…
Gustavo and I have been together since 2002. At that time he was already an entrepreneur with several fashion stores. We met in Campinas. We’re both from Campinas, a city in the countryside of São Paulo State, Brazil, South America. Gustavo graduated in Business and I studied marketing after spending three years in Germany and Switzerland studying classical ballet. We became business partners in 2010 after being together for 8 years and having two kids. It was only in 2014, after a successful period working together, that we started dreaming of Lapima.
What is the meaning of the name Lapima, and why did you choose it?
Our oldest, Guga, at the age of 2, couldn’t pronounce ‘Lá em cima,’ which means ‘up there’ in Portuguese. Instead, he said ‘Lapima.’ We loved the word, its meaning, and the way it sounded. In addition, it’s easy to write and read in any language, so it made sense for our brand.
How is Lapima’s dedication to revitalizing and preserving sunglass craft executed today?
When we researched the market and planned the Lapima, we aimed to create a new aesthetic for sunglasses. We wanted to be the first luxury eyewear brand from Brazil, handcrafted in our own atelier. The essence of the brand is a Brazilian way of life translated into disruptive design and high-quality products. Our philosophy is of a haute couture business. We produce on demand, we don’t waste materials, and we don’t accumulate stock. Lapima works at a slower pace. Each piece is hand-designed, prototyped, and crafted, and the process of developing a new collection can take up to one year. We know that the client can see and feel the love in each purchased frame. To be able to provide the 30 artisans working in the atelier, in Campinas, where the sun shines three hundred days a year, (of which 25 are women) a great environment, a feeling of belonging, and the certainty to be crafting a unique product, it’s absolutely priceless for us. It’s what makes us happier and happier each and every day.
What are the materials you prefer for Lapima collections?
As Lapima, we partner with an Italian acetate manufacturer that does not use petroleum acetate, but cotton-based acetate. The lenses are all certified by the European Community and the FDA. Hinges are made in Germany by a family-owned business. We don’t produce stock, because we produce by demand, similar to a haute couture house, and as I mentioned earlier, all of Lapima employees are from our local community.
You and Gustavo draw inspiration from Brazil, but also from your hearts and souls. What are your other inspirations?
Lapima reflects what we live and feel. Brazil and its unique spots are our biggest inspiration. The nature, colours, architecture, and the designers that preceded us, are all influential. We have a rich culture, and what we show is what we see. Additionally, our states of mind and surrounding feelings inspire us greatly. In an artistic, authorial process, the inspirations begin with drawing on paper, made by hand, and going through millimeter calculation, the curves and volumes of each frontal, the perfect game of light and shadow harmony. And then color comes into play, the desired tone to better serve that inspiration. Lapima has many journeys ahead; there’s much to show and discuss and we’re excited about what’s to come.
How would you describe a Lapima wearer?
Lapima was launched in 2016 in the art gallery environment, and coincidently most of our clients around the world share the same love for art, architecture, and nature. Confident women, who know what they want and have no need to express themselves through logos. Also very confident men are discovering the Lapima World, as our “X Collection” (sculpture pieces that offer longer temples and wider noses) welcomes anyone with larger features.
Source: Eyebook
April 2025
Silmo Istanbul has made a significant contribution to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to the fair, we are taking stronger steps in the industry and reaching more locations every day.
Hello, Mr. Engin. Could you tell our readers a little about yourself and how your career in the industry began?
I entered the optical industry in 2006 with the motto of combining both school and work, starting in junior positions. Throughout my career, I have had the opportunity to gain experience in both retail and wholesale sectors of the optical industry, which has allowed me to closely understand its dynamics.
When and how was PB Gözlük founded? What were your main goals and motivations in establishing your company?
I founded PB Gözlük in 2023 with the motto of challenging traditional brand labels and differentiating from competitors with a unique product range beyond conventional designs, while also leveraging my industry knowledge and expertise. During the founding process, I focused on analyzing consumer expectations and needs to develop innovative and original designs. Our brand aims to make a difference in the optical world by combining quality, aesthetics, and comfort.
How did your distributor partnership with Sweden-based Vasuma and Milan-based CharlieMax begin and develop?
Simultaneously with the establishment of our company in 2023, we signed distribution agreements for Vasuma and CharlieMax in our country. My long-standing friendship with the Vasuma family led to the idea of collaboration. Later, in line with our principle of “bringing together different products” and my admiration for the CharlieMax collection, I had the opportunity to meet the management team of this Milan-based brand. Thanks to the synergy we built during our discussions, CharlieMax became our second brand, joining our distribution portfolio alongside Vasuma.
Let’s talk about the Dna of your brands, their design approach, material choices, and target groups.
Vasuma was founded in 2005 by three friends, Jan, Lars, and Steffen, as an alternative to traditional label brands. Drawing inspiration from the timeless elegance of the 1950s and 1960s, the brand aims to create eyewear that enhances individuality and allows users to confidently express their personal style. Located in the heart of Stockholm’s Old Town, Vasuma’s headquarters reflect the city’s bohemian style in its collections, following a motto of timeless fashion. The brand is committed to using the most environmentally friendly materials. Its frames are crafted from premium cellulose acetate derived from Italian Mazzucchelli’s ‘M49’ formula and Eastman Acetate Renewal, a groundbreaking sustainable innovation. Vasuma’s metal frames, on the other hand, are made from high-quality raw materials such as high-strength Swedish Sandvik steel and lightweight Japanese titanium. Every Vasuma frame tells a story of superior craftsmanship and dedication to sustainability. CharlieMax, based in Milan, designs eyewear for those who want to stand out from the crowd, be completely different, and avoid the ordinary. Established in 2001, the brand has consistently reflected Milan’s unique Italian spirit in all its collections. CharlieMax eyewear collections are entirely designed in Milan using various acetate materials from Italian Mazzucchelli, ensuring impeccable quality.
What strategy do you follow to expand the distribution network of Vasuma and CharlieMax?
At PB Gözlük, we develop business partnerships in all the cities where we distribute our brands, ensuring that our brand Dna is represented in the most ideal locations. Additionally, through our social media and digital marketing team, we focus on increasing brand awareness and enhancing customer experience by maintaining frequent engagement with end consumers.
How do you select the optical stores you collaborate with, and what kind of support do you provide them?
Before establishing collaborations, we analyze potential sales points to ensure they align with our brand portfolio. It is essential for us that both parties enjoy representing our brands. Upon delivering the collections, we offer end-to-end support, including custom window displays, display stands, and brand presentation kits. Additionally, we provide fast solutions for both in-warranty and out-of-warranty service issues within a maximum of two weeks, ensuring the highest level of customer satisfaction.
Could we expect new brand surprises from PB Gözlük, which has made a strong entry into the industry? What are your short-term plans?
Although PB Gözlük is a newly established company, we set out with the mission of always offering the highest quality and most unique products. With nearly 20 years of experience in the optical industry, we continue our quest for innovation and differentiation. We are strengthening our work with Vasuma and CharlieMax, for which we are the exclusive distributor in our country. In addition, starting in April, we are expanding our brand portfolio with Portugal-based Vava. Vava blends craftsmanship with advanced technology, offering a futuristic aesthetic that is both contemporary and elegant. The brand presents a timeless stance with its conceptual designs, skillfully combining traditional craftsmanship, high-quality sustainable materials, and the latest technologies. By introducing Vava to the Turkish market for the first time, we are bringing a fresh new perspective to the optical industry.
As an experienced professional, how do you assess the current state and near future of the Turkish optical market?
The optical market in our country is highly competitive and dynamic. In the luxury eyewear segment, consumer demand for quality and distinctive designs continues to increase. Therefore, we can confidently say that the industry will continue to grow in parallel with this trend. In the near future, I believe there will be a significant rise in the market share of products made from sustainable and recyclable materials, which have gained considerable attention globally in recent years. Consumers are becoming more conscious of eco-friendly and sustainability-focused products, and I expect this trend to continue gaining importance.
PB Gözlük exhibited in the 11th Silmo Istanbul Optical Fair, showcasing its brands for the first time. How was your experience, and how do you evaluate the fair’s contributions to the industry?
As a newly established company, we went through a very meticulous and diligent preparation process for our first participation in Silmo Istanbul Optical Fair. Our goal was to introduce our products to a wider audience, and we left the fair having met our expectations. The fair provided us with the opportunity to directly interact with industry professionals, better understand their needs, and receive valuable feedback. Moreover, Silmo Istanbul Optical Fair served as an ideal platform that reflects the standards of international fairs, allowing us to strengthen collaborations and create new business opportunities. Silmo Istanbul has significantly contributed to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to this fair, we are taking stronger steps in the industry and reaching more locations every day.
Thank you for this valuable interview. Finally, what are your thoughts on our magazine, 4 your eyes?
First of all, I would like to thank you. I see that 4 your eyes Optical Magazine is by no means inferior to many of its global counterparts, and its readership is growing every day. Your transition to digital publishing is a significant and innovative step, allowing you to reach a broader audience and make your content more accessible and shareable. I sincerely appreciate the value and efforts you bring to the industry.
April 2025
Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth.
Hello, Mr. Bilal. Could we get to know you a little bit? Could you tell us about your entry into the optical sector?
Hello, I am Bilal Çetin. We operate our store Çetin Optik with my wife, Mrs. Saliha, with our many years of experience in the optical sector. After graduating from Mersin Toros University Optician program, we aimed to implement our experience in the sector in our own business and opened our store in Erdemli district of Mersin. My wife and I continue our services without interruption in order to reflect our passion and knowledge of the optical sector to our customers in the best way possible.
You established Çetin Optik in 2019. How did you make this decision, and what are your founding values?
It was always an idea in our minds, and in 2019, we found the right time to bring it to life. Trusting in our years of experience and expertise, we decided to start our own business. We love what we do and continuously strive to improve ourselves to offer the best service possible. We recognize that the optical industry is ever-evolving and open to innovations. Keeping up with these changes, we aim to provide the most up-to-date and high-quality services. Our goal is to go beyond being just an optical store and become a trusted address for our customers. In this direction, by following innovations in our profession and working with passion, we aim to contribute to the industry for many years to come.
Which brands and products stand out in your store? What are the main factors influencing your customers’ preferences for these brands?
Our store offers a variety of brands. We select products based on the demographics we serve. We provide both locally produced and imported frames. We diversify our eyewear and optical products according to customer demand and closely follow current trends. During the summer months, our district attracts tourists, and they also choose us. As Çetin Optik, we offer a wide range of brands and products with superior service quality.
Could you tell us about the services you offer before and after sales?
What sets us apart from others is our dedication to our work and our customer-oriented approach. We understand the importance of knowing our customers and their needs, so we focus on effective communication. We provide information about brands and products across all segments during the sales process and offer critical recommendations for selections. We take extra care in guiding first-time eyeglass users in choosing lenses and frames. Additionally, we always inform our customers about product warranty periods. Receiving positive feedback from our customers as they use our products is our greatest motivation because customer satisfaction is always our priority. Not only during sales but also after-sales, we provide the best service through warranty support, repairs, spare parts, and ergonomic adjustments. By maintaining quality and reliability, we always prioritize our customers’ eye health and comfort.
With the influence of trends, there is a growing interest in designer brands. Which brands are particularly popular in your store?
Access to designer brands has become more challenging, especially given the ongoing economic difficulties in our country. However, there is still demand for these brands. Despite the disadvantages of our location, we try to offer such brands in our store. Among the globally renowned brands we sell the most at Çetin Optik, both for optical and sunglasses, are Armani Exchange, Burberry, Bvlgari, Dolce&Gabbana, Emporio Armani, Oakley, Persol, Prada, Ray-Ban, Versace, and Vogue.
What factors did you consider when selecting your store’s location? What are the advantages of being a street-level store?
When choosing our location, we preferred a busy area with high customer traffic. One of the main reasons for this was that the clientele we target is concentrated in such areas. The advantage of street-level stores is the ability to establish direct and personal interactions with customers, offering them a more intimate shopping experience.
What is your pricing strategy for your products? How do you manage competition with your peers?
Our pricing varies according to the products we offer. There are price differences among our colleagues in our location. A significant issue is the very low reimbursement rates provided by the Social Security Institution, which often disappoints our customers. In our store, we prioritize only the brands and products we trust in terms of quality and craftsmanship while ensuring affordability for a wide range of budgets.
As opticians, how do you assess awareness of eyewear usage in Turkey?
I believe there needs to be greater awareness, especially regarding lenses. People should understand that eyewear lenses are not limited to correcting refractive errors; with advancements in technology, many protective lenses have been developed. We need to spread awareness of these lenses to a broader audience. Everyone exposed to digital screens and harmful UV rays should be more informed about these lenses to better protect their eye health.
Do you follow international optical fairs and industry developments?
Yes, we make an effort to attend optical fairs almost every year. It’s not just about purchasing products; following the latest trends, brands, and models, and simply experiencing the atmosphere of the fairs is beneficial for us. Since our profession and business are open to growth and development, visiting international fairs and staying informed about new innovations keeps our excitement alive.
What are your thoughts on the contributions of the International Silmo Istanbul Optical Fair to the Turkish optical industry?
The first thing we should say about Silmo Istanbul Optical Fair is that it brings innovation to the optical industry. I personally benefited greatly from Silmo Istanbul during my university years. It served as an ideal platform for me to get acquainted with companies, brands, and their products. It significantly contributed to my knowledge and awareness of both frames and optical lenses, and its impact continues today. In fact, through the fair, I established strong relationships with manufacturers and had the opportunity to visit their factories. In short, Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth. Thanks to Silmo Istanbul, which expands its scope every year, we have the opportunity to closely follow current models, spare parts, the machinery and equipment we use in our workshop, and contact lenses.
Thank you for your valuable interview. Finally, could you share your thoughts on 4 your eyes?
As Çetin Optik, we sincerely thank 4 your eyes Optical Magazine for featuring us. We believe that 4 your eyes is a vital resource for the industry. We highly appreciate its transition to digital publishing, as it allows optical professionals worldwide to access content easily, regardless of country, language, or age. We also take pleasure in the fact that you still publish print editions for international fairs while embracing digitalization. We wish your entire team continued success.
April 2025
As the official sponsor of the Turkish National Football Team, Reacher takes viewers on an emotional journey with its new commercial, created entirely using artificial intelligence. Created with the motto “Reacher in Sight, Türkiye at Heart,” the film harnesses the opportunities presented by AI and technology to bring the spirit of national unity and solidarity to the screen with powerful storytelling. Showcasing the collective excitement rooted in Turkey’s national pride, the film features passionate moments from devoted fans while emphasizing Reacher’s commitment to sports and national values. Produced with the power of technology, this special commercial strengthens the bonds of unity and togetherness, inviting viewers to rally around the National Team once again. While the film carefully highlights Reacher’s dedication to sports and national heritage, this inspiring work, crafted with cutting-edge AI technology, aims to rekindle the sense of national pride and solidarity among audiences. Gaining widespread attention on social media and reaching a vast audience, the commercial merges Türkiye’s shared values with a modern narrative, solidifying Reacher’s position as a visionary brand. With this compelling film, Reacher proves to be more than just a brand-it stands as a storyteller that embraces national spirit and inspires future generations.
April 2025
