Standing out in the eyewear world with its minimalist lines, high engineering quality, and contemporary design, Roundten is becoming one of the pioneering brands that enhance diversity and innovation in the industry. The Spain-based eyewear label successfully merges functionality with aesthetics, offering a style that perfectly adapts to the dynamics of urban living. With its sleek yet distinctive designs, Roundten aims to be more than just an accessory – it aspires to become an essential part of everyday life. Carefully crafting each piece in its collections, the brand strikes a flawless balance between aesthetics and functionality. Ultra-lightweight titanium frames ensure long-lasting comfort, while flexible hinge systems help the glasses maintain their form and adapt naturally to facial features. Prioritizing visual quality, Roundten also showcases its expertise in lens technology. Every model features high-resolution optical lenses with 100% UV protection, offering users not just style but also a superior eye health experience. Thanks to special coatings that minimize light reflections, all-day comfort is guaranteed.

May 2025

Iceberg’s new eyewear collection combines the brand’s sporty heritage with minimalistic forms. Geometric cuts, clear glass surfaces, and face-hugging lines stand out in both optical and sunglass models. This collection is not just a complementary piece but also a reflection of the brand’s strong design vision. The logo placement modernizes with the integration of the simple yet bold details of the “I” letter into the frame design. Especially in optical models, this approach blends simplicity with technical elegance. The black-and-white visuals in recent campaigns and the forms surrounding strong facial features show that the collection offers not only style but also a statement. The eye-catching capsule model IC710S symbolizes sophistication with its shiny and rich gold tone, Gold Leaf, and limited production. The collection, balanced with a combination of matte and glossy surfaces in acetate-metal, also offers modern colors like moss green and transparent beige, in addition to neutral tones. With this collection, Iceberg brings a clear and minimalist expression to urban style. Additionally, the modern design of the eyewear offers an excellent balance of functionality and aesthetics for users. Every detail of the innovative Iceberg collection is meticulously crafted, making a bold step in the fashion world with elegant options that cater to every taste.

May 2025

Hoya continues to offer its Polarized lenses, designed to protect users’ eye health and enhance their comfort while allowing them to enjoy sunny days with confidence. Hoya Polarized lenses effectively block reflections, boost contrast, and provide improved visual comfort for outdoor activities. Featuring Hoya’s signature quality, these Polarized lenses eliminate the discomfort caused by glare from sunlight. Since light moves in multiple directions, reflections from wet roads, vehicles, windows, snow, or water can create polarization, leading to unpleasant glare that diminishes visual clarity. Polarized lenses are the perfect solution to avoid such conditions, offering reliable protection against intense sunlight anytime, anywhere. Ideal for those who seek relief from glare-related discomfort, Hoya recommends its Polarized lenses for travelers, drivers, water and winter sports enthusiasts, individuals with light-sensitive eyes, those particularly sensitive to glare, as well as anyone who enjoys spending time outdoors or sees fashion as a central part of their lifestyle.

May 2025

In Arma Lens’ special Ultra Max collection, four different shades of gray contact lenses are now available for users. The Ultra Max collection, exclusively produced by Arma Lens, offers a range of gray contact lenses, from the lightest gray to a deep gray, allowing everyone to experience the look of gray eyes. Among the four distinct gray shades in the collection, the Ultra Max Brillant is introduced as the lightest shade, known as diamond gray. Arma Lens also offers Ultra Max Pearl, which is a pearl gray, Ultra Max Smoke, a smoky gray, and Ultra Max Gray, a darker gray tone, all for users to enjoy. The Arma Ultra Max collection is currently one of the most prestigious and uniquely designed contact lens collections available for sale in Turkey. These lenses promise an incredibly natural look, with the vivid colors closely resembling the structure of a real eye iris. Featuring a 14.5 mm diameter and an 8.6 BC base curve, the Ultra Max collection employs advanced production technology to maximize comfort for every user. The collection is available in prescriptions ranging from -0.50 to -6.00 for myopia, and from +1.00 to +6.00 for hyperopia. The series is available through Arma Lens’s stock. Arma Lens operates exclusively through authorized dealerships throughout Turkey. If you’re interested in becoming one of Arma Lens’s distinguished dealers and forming a profitable partnership, you can contact the company for more information.

May 2025

Modo Eyewear’s Spring/Summer 2025 collection reshapes the brand’s design philosophy. The New York-based brand blends simplicity with vibrant tones in this new collection introduced through the Vibrancy campaign. The delicate lines and lightweight forms highlight personal style while emphasizing the glasses’ lightness. Modo makes its statement not with loudness, but through in-depth craftsmanship. This year, the brand opened its production facility, M Factory in Brooklyn, to the fashion and design world during “Eyewear Design Week,” bringing the behind-the-scenes process to the forefront. The “House of Modo” experience, as it is called, highlights the brand’s transparency and craftsmanship values. Among the new models showcased in the campaign, the frames with geometric cuts and clear glass surfaces stand out, offering a wide range of color options for users. Additionally, each piece in the collection combines lightness and durability, ensuring comfort for long-term wear. Modo’s new collection creates a distinct impact in the eyewear world by merging modern design with exceptional craftsmanship.

May 2025

Traditional sunglasses may not be able to slow down the progression of your child’s myopia while they’re outdoors. However, Hoya Miyosmart lenses feature a unique technology called D.I.M.S. (Defocus Incorporated Multiple Segments) that helps correct myopia and slow its progression. These lenses protect your child’s eyes from intense sunlight while providing visual comfort, encouraging them to wear their glasses even outdoors. They also offer protection against harmful UV rays, reducing the risk of long-term eye damage. With Hoya Miyosmart Chameleon photochromic lenses and Hoya Miyosmart Sunbird polarized lenses, your child gets the visual comfort they need wherever they are. Your child may forget to switch their glasses when heading outdoors, but Hoya Miyosmart Chameleon lenses automatically adjust to changing light levels, providing the protection they need no matter where they go. Meanwhile, Hoya Miyosmart Sunbird polarized lenses offer extra protection against intense sunlight and glare. This way, Hoya Miyosmart lenses not only help manage vision issues but also support kids in moving freely and safely.

May 2025

The French brand Parasite Eyewear, known for its bold design language and forward-thinking vision, is now available in Turkey under the assurance of Efor Optik, offering fashion and technology enthusiasts a new perspective on modern eyewear. The brand’s creative philosophy is rooted in the concept of “symbiosis,” highlighting the physical harmony between the product and its wearer. Parasite Eyewear also interprets this concept as a spiritual bond between brand culture and the human mind. Founded in Paris in 2002 by design and technology enthusiast Hugo Martin, Parasite stands out with its innovative creations that blend sport, fashion, and a futuristic sci-fi aesthetic. Designed in France and crafted in select workshops nestled in the Jura Mountains, Parasite Eyewear models combine the precision of modern technology with the artistry of traditional craftsmanship. Each piece is distinguished by its sleek and functional design. Thanks to patented temple structures such as the innovative Twin System and Mono System, the frames provide exceptional comfort and stability. Committed to transparent production practices and supported by a robust supply network built over two decades, Parasite also prioritizes environmental and social responsibility.

May 2025

As one of the Arıkan Group’s brands, Slazenger continues to create timeless eyewear collections, building on its rich heritage and legacy in sports culture. Since 1881, the brand has carried the prestige it earned in the sports world into its modern and stylish eyewear designs, blending traditional craftsmanship with excellence in every model. The premium materials and refined forms used in Slazenger’s designs ensure a perfect balance of aesthetics and functionality. Its timeless lines maintain their elegance season after season, independent of fleeting trends, while the high standards of craftsmanship reflect a meticulous approach to every detail. Slazenger not only offers innovative production solutions to its business partners but also delivers comfortable and stylish eyewear to end users. Each collection reflects the dynamic spirit of sports and is designed to keep pace with the fast rhythms of modern life. Merging sporty elegance with sophisticated details, Slazenger welcomes the new season with diverse frame shapes, refined carbon temple accents, and classic angular designs featured in its clip-on models. Meanwhile, Quantum strikes the perfect balance between elegance and comfort for individuals of all ages and styles. Each collection embraces fashion trends while prioritizing timeless sophistication and high-quality craftsmanship. Designed with modern lines, Quantum eyewear offers functional and ergonomic features that ensure all-day comfort. The brand’s minimalist and graceful design language stands out, offering a wide range of models suited for different face shapes so that every user can easily find a frame that matches their personal style. Quantum combines the elegant harmony of metal and acetate across a variety of contemporary frame styles, showcasing its design strength with every collection. Arıkan Group states that Quantum will expand its reach to broader audiences throughout 2025 with ongoing promotional activities. Embracing the concept of “accessible luxury,” Quantum offers high-quality, stylish eyewear at prices within everyone’s reach. With its dynamic spirit and innovative designs, the brand promises fresh, exciting options in every collection. Appealing to both young and mature consumers, Quantum continues to make a difference with eyewear that reflects every individual’s unique style.

May 2025

The stars of Off-White™’s “State of Resistance” runway show for the Fall/Winter 2025 season, presented during Paris Fashion Week, were bold sunglasses. Brought to life through Ibrahim Kamara’s vision, this striking collection showcases that Off-White™ accessories are not merely complementary but powerful fashion statements. The most eye-catching piece of the show was the oversized shield sunglasses, nearly covering the entire face. Placed over silhouettes reminiscent of school uniforms, these glasses symbolize both the need for concealment and resilience. Additionally, sharp-angled frames inspired by architectural forms completely reinterpreted classic eyewear designs with their high-volume styles. Each model was finished with Off-White™’s iconic “quotation marks” detail, metal arrow logo, and a contrast of glossy and matte materials. These sunglasses not only add character to your style but also symbolize a collective spirit of resistance with your bold stance. Kamara’s vision of the “community of the future” becomes a reality through the new Off-White™ eyewear collection. Off-White™’s Fall/Winter 2025 eyewear is set to become an essential for those seeking a powerful expression, from the runway to the streets.

May 2025

Turkuaz Optik highlights a striking aviator-style sunglass from Palm Angels, one of the bold brands it represents, featuring a standout tortoiseshell design that fully captures the brand’s daring spirit. The model’s wide top bridge and thick acetate structure create a sculptural silhouette that embraces the facial contours, while screw detailing and a gold-plated “PA” monogram blend Palm Angels’ signature Gothic street aesthetic with a touch of sophistication. Slim metal accents contrast with brown gradient lenses, adding a sense of depth and motion with every glance. Offering the appearance of a protective shield for the eyes, the model promises a powerful and noble presence for its wearer. This design is a tangible expression of Palm Angels’ Dna, where Francesco Ragazzi’s tribute to Los Angeles’ skate culture meets the refined craftsmanship of Milan. More than just completing a look, it elevates the wearer to the starring role of their own story. Lightweight, ergonomic acetate ensures all-day comfort, while its bold stance shines effortlessly from streetwear to nightlife scenes. Palm Angels’ Spring/Summer 2025 collection features 19 unisex sunglass models and 12 optical frames, combining layered acetate-metal craftsmanship with the signature Gothic monogram, presented in a color palette of deep black, Havana, and transparent “jelly” tones.

May 2025