Ferragamo Eyewear presents a stylish sunnie and optical frame designed for men in the 2025 Spring/Summer collection, which is admired by women who value noble design and understated elegance. The stud details are inspired by Ferragamo’s leather accessories collection. These subtle, eye-catching metal embellishments stand out in sophisticated acetate frames with bold, geometric lines and rectangular shapes. The manual milling technique used in the production adds movement and depth to the material, complemented by thin, curved edges of the lenses. Unique acetate frames in distinctive colors, including striped versions, are featured in the men’s models. The square-framed sunglasses SF2063SE, which perfectly combines craftsmanship with sustainability, is made from a blend of bio-plastic sourced from sustainably harvested wood pulp and recycled content reclaimed from industrial processes, using Eastman Acetate Renew™ material. Available in black, khaki, and dark tortoiseshell, the model also has striped gray and brown versions, with the Ferragamo logo embossed on the temples using hot pressing. The square-framed optical model SF3029, with Ferragamo’s logo hot-pressed on the temples, is available in single-color black, transparent khaki, and striped gray and brown versions.

May 2025

Spanish eyewear brand Woodys introduces its limited edition capsule collection, designed to celebrate the uniqueness of every skin tone and highlight the natural beauty of all complexions. The Skins series, which reflects raw emotions, is designed to emphasize the distinct beauty of each skin color with trendy, contemporary designs. Premium Italian acetates are treated with special techniques and baked for two weeks, achieving unique characteristics. Four meticulously crafted models embrace every skin tone with soft and contrasting shades, inspired by the concept of the capsule collection. Each model features bold, modern shapes and colors that reflect diversity in a sophisticated and refined way. The new collection brings the brand’s signature details, essence, and style to life in a more vibrant way. Materials like colored laminations, gold temple engravings, and German hinges symbolize the highest quality. As with all Woodys models, the lenses are produced by Carl Zeiss. Inspired by skin tones, this unique elegance and high-quality Woodys Skins capsule collection will elevate the style of eyewear enthusiasts.

May 2025

Randolph Eyewear and Barstool Sports Founder Dave Portnoy have teamed up to celebrate their shared legacy of achieving success through determination with a special collection. Both hailing from Massachusetts, Randolph and Dave Portnoy reflect the spirit of perseverance, resilience, and the resolve to carve out one’s own path in this new collection. The collection features iconic Randolph styles, enriched with signature details from Dave Portnoy. The Aviator and Concorde models, selected by Portnoy, stand out with special coating options, lens colors, and amber-toned terminal tips. Each design reflects Dave’s personal style and the unique approach he took in building the Barstool brand. All pieces in the collection are handcrafted in the USA, staying true to Randolph’s high-quality craftsmanship. The amber-colored temple tips of the eyewear feature a special “DP” logo, made up of Dave Portnoy’s initials. The collaboration is completed with a set that includes a specially designed blue-toned box, glasses case, and cleaning cloth. This collection stands out not only for its design prowess but also for honoring values like individuality, character, and determination. Randolph and Dave Portnoy see fashion as not just an accessory, but a statement.

May 2025

Ray-Ban continues to boldly reimagine its most iconic models in the innovative Mega collection. Inspired by the 1960s style, the Mega Balorama stands out as one of the most striking pieces of the season. An innovative evolution of the original Balorama model, the Mega Balorama offers a nostalgic look with its wide, face-hugging form, while its modern design sets it apart. Available in five different color options, the model combines rich color combinations to provide a perfect balance of aesthetic elegance and functionality. The Mega Balorama not only attracts attention for its aesthetic appeal but also for the comfort it offers. Made from high-quality propionate material and crystal lenses, it delivers a perfect balance of beauty and durability. With polarized options available, the Mega Balorama enhances visual comfort, making it an ideal choice for both urban environments and outdoor activities. Ray-Ban’s Mega Balorama brings the style of the past into today’s trends, blending vintage lines with a modern interpretation. With its bold and unique design, it offers eyewear enthusiasts a captivating alternative by merging classic vintage style with a contemporary approach.

May 2025

Swedish eyewear brand Vasuma is celebrating its 20-year design legacy with the release of the limited edition Titanboa XX collection. This special series is a tribute to the brand’s bold design philosophy and exceptional craftsmanship. One of Vasuma’s most iconic silhouettes has been reimagined in this special edition, featuring refined details and materials inspired by the past. The combination of natural forms, elegant lines, and sophisticated geometries in the Titanboa XX emphasizes the brand’s signature “bold and free” design ethos. Each piece in the collection perfectly blends aesthetics with functionality, stepping beyond tradition and introducing a fresh perspective to the eyewear world. Limited to only 50 frames, each piece stands out for its meticulous craftsmanship. The frames are handcrafted in Italy by the renowned Mazzucchelli factory, made from 10mm thick, biodegradable cellulose acetate. Each frame is individually numbered by expert artisans, transforming them into unique works of art with high collectible value. Vasuma’s 20-year journey has been shaped by courage, creativity, and innovation, and this special Titanboa XX collection marks one of the most significant milestones in its history.

May 2025

As one of the pioneers in the colored contact lens market, Optik Dünyası is reshaping user expectations with the latest additions to its Iconic collection. The long-favored shades of püre hazel, sterling gray, green, and blue are now offered with Iconic’s signature high-quality standards. Optik Dünyası once again demonstrates its expertise in accurately analyzing industry needs and bringing its products to users at exactly the right time. Aiming to meet both aesthetic preferences and health needs, the collection appeals to a wide range of users. This time, the Iconic Fresh series stands out by offering special production options for hyperopia users, not just for myopia. Developed to deliver maximum comfort, the Iconic Fresh series seamlessly combines natural appearance and daylong wearability. With its refined color options and advanced technology, Iconic strengthens its claim to become the favorite brand for contact lens users seeking an elegant touch to their style. The new Iconic series and special launch prices are now available for optical professionals through optikb2b.com.

May 2025

Kuvars Group celebrates Mother’s Day with deep gratitude for all the mothers they define as “the strongest heroes of our lives, with the warmest smiles.” The company reminds that one of the most stylish expressions of love and gratitude on Mother’s Day is gifting special eyewear designs that perfectly reflect a mother’s style, elegance, posture, and inspiring energy. Highlighting the striking and eye-catching elements from the Italian Movitra, French Face à Face, and South Korean Projekt Produkt collections within its brand portfolio, Kuvars Group offers eyewear enthusiasts a range of options for Mother’s Day gifts. The company presents Movitra designs, which blend timeless Italian elegance with innovative mechanisms, as an ideal choice for those looking for functional yet unique gifts for strong and stylish women. Face à Face, with its bold lines and artistic designs, appeals to women who want to make a statement with their eyewear, offering dazziling alternatives for Mother’s Day. Projekt Produkt, known for its minimalist lines, soft color palettes, and modern designs, emphasizes the graceful and contemporary side of mothers with its understated yet striking style.

May 2025

Tommy Hilfiger introduces its latest styles in the 2025 Spring/Summer eyewear collection, designed specifically for men. The square-shaped sunglasses, TH 2184/S, made from revamped acetate and suitable for optical lenses, offer a unique experience with flag logos on the temples and small double rivet details on the front. The iconic red, white, and blue stripes are elegantly placed at the end of the left temple. The model is available in color options of blue multi-layered with gray lenses, blue with dark blue lenses, Havana with brown lenses, green with brown lenses, and black with gray lenses. The round-shaped sunglasses TH 2186/S, also made from revamped acetate and suitable for optical lenses, features flag logos on the temples and small double rivet details on the front. With the iconic red, white, and blue stripes at the end of the left temple, this model is available in color palettes of Havana with blue lenses, blue multi-layered with gray lenses, and black with gray lenses. The TH 2192/S sunglasses, made from lightweight stainless steel and suitable for optical lenses, boast an adjustable-length, thin metal temple design. The new flag logo is placed on the temples, with the iconic red, white, and blue stripes elegantly visible at the end of the left temple. The model is available in color options of matte palladium with blue lenses, gold with green lenses, and dark ruthenium/black with gray lenses.

May 2025

As an award-winning brand of Gülce Optik, Mooshu is bringing a modern twist to its dynamic lines by putting greater focus on small-frame eyewear for the new season. Known for its minimalist designs, the brand captures attention with a new collection that blends a nostalgic spirit with the pulse of today’s fashion, fully embracing its own bold originality. By combining clean lines with vibrant colors, Mooshu fuses its cheerful, youthful brand identity with the allure of the past. Rustic details, compact acetate frames, and metal temples come together through the brand’s distinctive designs, offering a wide range of options for Summer 2025. With a commitment to continuously improving its systems each year, Mooshu remains dedicated to its vision of producing higher quality, more comfortable, and uniquely crafted designs. Offering an impressive selection, the brand not only introduces fresh, innovative collections but also preserves its best-selling iconic models, reinforcing its strong design identity. Bringing fresh perspectives to eyewear production in Turkey, Mooshu continues to chart its own unique path, writing a new chapter of its brand story with every design.

May 2025

Marc Jacobs continues to captivate attention with its 2025 Spring/Summer eyewear collection, featuring the striking Item sunglasses. The world-renowned luxury brand Marc Jacobs enhances its 2025 Spring/Summer eyewear collection with new, women’s and unisex Item sunglasses. These eye-catching models, featuring The Sunglasses logo on the temples, make a bold fashion statement. The Marc 798/S sunglasses model, with its oversized butterfly-shaped double-layer acetate frame, is embellished with gold or silver The Sunglasses logos on the temples. It is available in color options of crystal/black with gray gradient lenses, crystal/Havana with blue gradient lenses, and crystal/pink with gray lenses. The Marc 798/STR sunglasses model, also with an oversized butterfly-shaped acetate frame, is decorated with multicolored crystals on the front. Available in a single color option of black with gold The Sunglasses logo and gray lenses. The Marc 799/S sunglasses, featuring an oval frame made from double-layered acetate, is also enhanced with gold or silver The Sunglasses logos on the temples. Color alternatives include crystal/black with gray lenses, crystal/Havana with brown gradient lenses, and crystal/burgundy with gray lenses.

May 2025