Paradigm Eyewear, a brand of Kenmark Eyewear, is redefining minimalism with its new collection. Through this collection, Paradigm Eyewear invites eyewear users to find meaning and impact in simplicity, with a renewed sense of purpose. For Paradigm, which interprets restraint as an art form, every detail serves a purpose. The brand’s new collection celebrates clean lines, essential details, craftsmanship, and responsible production. Characterized by lightweight metals and colorful acetates, the collection proves that style begins with the basics. The collection features carefully selected optical and sunglass styles inspired by minimalism, each one a study in balance, proportion, and construction. Thoughtfully selected materials, from hypoallergenic German-made stainless steel to certified recycled acetate, ensure that each frame carries both style and substance. The campaign imagery powerfully highlights the collection in a gallery-like setting, allowing craftsmanship and design to take center stage. Clean compositions, natural lighting, and an editorial approach accentuate the style of Paradigm’s latest designs.

May 2025

Oliver Peoples introduces its Spring/Summer 2025 campaign, titled The Eyes of Oliver, directed and photographed by Guy Aroch. The campaign features actor Brandon Sklenar, who made a strong impression in the show 1923, the prequel to the globally popular Yellowstone series, and model Camille Rowe. Shot at the iconic Beverly Estate in Los Angeles, the campaign unfolds like a short film with a suspended, cinematic tone. The protagonist, Oliver, portrayed by Brandon Sklenar, walks thoughtfully through the estate, presenting a story that explores questions of perception and reality. The moment Oliver lowers his sunglasses and vanishes, it blurs the line between vision and illusion. This visual play echoes the brand’s enduring aesthetic. Oliver Peoples’ Spring/Summer 2025 collection highlights timeless aesthetics with contemporary acetate designs and heritage-inspired titanium frames, celebrating some of the brand’s most iconic styles. Featured models include the Cary Grant sun model, now available in new color options; the Eyles design worn by Camille Rowe in the BECR + G-15 Gradient version; the TK-13, a lightweight and minimalist titanium sunglass; and the Aero II, redesigned in five new color options.

May 2025

The first products of the collaboration between Mykita and Rimowa, rooted in their rich German heritage and shared commitment to innovative, iconic designs, have been launched. The Mykita | Rimowa collection presents a new generation of iconic sunglass designs in a timeless blend of form and function. The collection features two distinct design concepts that reflect the essence of both brands while delivering on the promises of durability and lightness. The Heritage series masterfully combines Mykita’s stainless steel craftsmanship with Rimowa’s use of lightweight, anodized aluminum, offering a reinterpretation of classic sunglass silhouettes. As Mykita’s first collection to use aluminum for sunglasses, Heritage features three archetypal shapes-panto, square, and aviator—designed to suit various face shapes and styles. Meanwhile, the Visor series in the Mykita | Rimowa collection stands out as a sleek, ultra-lightweight visor concept designed for life on the move. Ultra-light stainless steel merges with a toric lens visor that offers both horizontal and vertical base curves, creating a sleek, contoured fit ideal for navigating modern transit environments. The Mylon® visor clip serves both a functional and stylistic purpose, nodding to the beauty of technical innovation valued by both brands.

May 2025

Moscot is celebrating its 110th anniversary with the opening of its Union Square Global Flagship. Located in the heart of Manhattan, the new flagship offers visitors an immersive Moscot experience. Featuring exclusive areas such as The Custom Made Tints™ Lab, a state-of-the-art eyecare department, and an advanced dispensing station, the store is designed to bring the brand’s legacy of craftsmanship, expertise, and innovation to life. The Union Square Global Flagship hosts the world’s largest selection of Moscot frames, showcasing the brand’s extensive collection of timeless designs. This new store marks the beginning of a new era, strengthening Moscot’s deep-rooted New York heritage and expanding international presence.Moscot’s 4th Generation & Ceo, Dr. Harvey Moscot said: “With Union Square as our new global flagship, we’re bringing our story full circle – rooted in New York’s heritage and infused with modern innovation. This shop isn’t just a retail space; it’s a celebration of the 110 years of craftsmanship, community, and passion that have defined Moscot. From our humble beginnings on Orchard Street to our presence in over 50 countries today, we’re excited to create a hub for our global audience right here in the heart of Manhattan.”

May 2025

Modo Eyewear announced that it has won the Silver prize in the Eyewear-Sunglasses category at the 2025 New York Product Design Awards for its Model 901 frame. The award honored the company’s Model 901 frame for its sculptural silhouette, bold side shields, and intricate textural design features. Modo shared that the Model 901 brings a futuristic reinterpretation of classic round sunglasses with a sleek, industrial touch. Modo’s Ceo Alessandro Lanaro stated, “Our philosophy is based on blending innovation, comfort, and timeless aesthetics. We are honored to be recognized with this prize. We will continue to fulfill our mission of crafting smart, timeless, and stylish eyewear for modern customers.” In their feedback on Modo’s Silver award, the judges particularly appreciated the brand for its modern and meticulous details. The committee organizing the New York Product Design Awards emphasized that the award serves as an encouragement to advance eyewear design through innovation and creativity. Modo once again demonstrated its commitment to innovation, craftsmanship, and timeless design by showcasing an outstanding concept and execution, solidified by this prestigious Silver prize.

May 2025

Miga Studio continues to push the boundaries of design with its new Locked collection, where structural architecture transforms into wearable form. Made from Japanese titanium, the collection reinterprets the brand’s minimalist Dna through a brutalist lens. In the Locked collection, raw materiality, sharp geometry, and mechanical logic come together in a truly unique way. At the heart of the designs in the Locked series is a distinctive locking mechanism, which references the collection’s name. This mechanism merges structural integrity with expressive form. Exposed screw details, monoblock fronts, and angular cuts create a rigid, almost mechanical identity, softened only by the lightness of titanium. While the brutalist influence is unmistakable, sharp angles, layered volumes, and a cold, harsh aesthetic define the line. Despite its sculptural complexity, the collection doesn’t compromise on comfort. A beta-titanium insert with flex effect ensures an adaptive, pressure-free fit, while Zeiss anti-reflective sun lenses eliminate glare and enhance visual clarity, offering top-tier optical performance.

May 2025

Max Mara renews the existing partnership with Marcolin, strengthening a prestigious collaboration. Marcolin, among the global leading groups in eyewear, and Max Mara, one of the world’s most celebrated fashion houses embodying Italian luxury and style, announce the renewal of the license agreement for the design, production and international distribution of Max Mara sunglasses and optical frames. The new agreement extends the license for an additional 7 years, until December 31, 2032.The agreement follows the extension signed in January 2024 for the Max&Co. Eyewear line and further confirms the strength of the partnership between Marcolin and the Max Mara Group, which has been developed and consolidated over time. Max Mara eyewear collections stand out for their essential and sophisticated design, the result of meticulous research into materials, shapes, and color palettes. The frames are defined by clean geometries and material combinations designed to balance aesthetics and functionality.

May 2025

Look has added the new optical frame series, Rigato, for men to its 2025 Spring/Summer Fashion collection. The four styles in the new Rigato series, featuring an authentic masculine aesthetic, are crafted from premium acetate. The thin parallel lines on the front profile of the models are designed as a tribute to Italy’s manufacturing excellence. The company describes this ‘ribbing’ process as a true seal of authenticity and craftsmanship, likening it to techniques used in jewelry and marble sculpture, which sets each Look design apart. The shapes reinterpret past styles with a modern touch. The 4680 and 4681 models, with finer frames, feature soft and rounded 1950s-inspired square lines, while the 4682 model carries a bold and modern spirit of the 1980s. The 4683 model, with a broader silhouette, is inspired by the 1970s but has been completely revamped according to modern style codes. In terms of color, the Rigato collection draws inspiration from both traditional and innovative elements. Havana tones, reinterpreted patterns, and colors inspired by nature are featured alongside solid hues like blue, green, and orange-rust, with deeper blue and green accents providing a pop of color. The interplay of polished and matte finishes creates striking visual and tactile contrasts, further enhancing the perceived quality of the product.

May 2025

The Liu Jo vision of femininity, passion, and self-confidence comes to life in the Spring/Summer 2025 eyewear collection, including new sunglasses and optical styles whose statement shapes, unexpected design elements, and intricate detailing draw inspiration from the brand’s latest accessories. Showcasing impeccable craftsmanship on highly qualitative materials, such as acetate and sleek, lightweight metals, once again the new Liu Jo eyewear proves to be the perfect accessory to elevate any look with effortless glamour. This geometric sunglass style LJ160S, crafted from sleek, lightweight metal, exudes modern refinement with a feminine silhouette paired with gradient lenses in elegant shades. A captivating new acetate cube detail, adorned with the Liu Jo logo, adds a playful touch of sophistication and draws attention to the temples. Available in four lustrous metal finishes and equipped with adjustable nose pads for a comfortable, custom fit, these sunglasses are featured in rose gold in the Spring/Summer 2025 advertising, but also come in silver, light gold, and yellow gold. The new sunglass and optical styles of the Spring/Summer 2025 advertising campaign are available in all Liu Jo boutiques and through selected retailers as well as brand’s website.

May 2025

Kirk & Kirk has added four striking new models to its Kaleidoscope and Contour collections. The Kaleidoscope series expands with the introduction of Joel and Ruth models, while the Contour series welcomes Thomas and Yvonne. All four models are crafted from lightweight K-Lite™ material and feature faceted surfaces that accentuate the unique qualities of this special material. Of the new models added to the Contour collection, Yvonne stands out with its gently angular design and matte front surface, playing with light and shadow around the eyes. In the Kaleidoscope series, Ruth brings a new feminine dimension to the collection with its sensuous, softly curved design. Karen Kirk, Creative Director of Kirk & Kirk, stated, “The Kaleidoscope series is the essence of our brand. Our frames are handcrafted from K-Lite™ material, which is specially produced for us in Italy. The K-Lite™ material offers a unique color palette that makes the collection stand out. All models, including the newly added Joel and Ruth, provide an incredibly light and comfortable wearing experience despite their strong appearance. The challenge for independent optical stores today is distinguishing themselves from their competitors, and we aim to play an important role in helping them achieve that.”

May 2025