Kering Eyewear has signed an acquisition agreement with two Italian eyewear manufacturers, Visard and Mistral. The deal entails Kering Eyewear acquiring 100% of Visard’s share capital and a minority stake in Mistral, with the option to complete its full acquisition by 2030. Founded in 1985 and 1991 respectively, Visard and Mistral are based in the Belluno area, one of the world’s most renowned eyewear districts, and specialize in the production of sunglasses and optical frames. Visard, with around 75 employees, boasts strong expertise and unique craftsmanship, focusing on the production of injected optical frames and sunglasses. Mistral, with around 120 employees, has outstanding expertise in crafting acetate eyewear, thanks to its top-tier manufacturing and continuous technical innovation. Visard and Mistral have been strategic partners of Kering Eyewear since its foundation, and this operation will allow the company to further strengthen its leadership in the design, development, and distribution of high-end eyewear, while also marking another important step forward in its industrial development strategy.

May 2025

Götti Switzerland is expanding its Dimension collection with two new models named Mona and Myles. Both models, newly added to the Dimension series, stand out for their remarkable versatility. Combining clear, elegant lines with an innovative surface design, the models blend characteristic details with the timeless aesthetic of classic eyewear. According to the company, each bevel has been carefully crafted, highlighting the upper edge and ensuring that the soft curves form a refined silhouette. The impressive look of the frames is completed with a new, wide temple design that creates a strong and expressive finish. Lightweight and durable, the two models are made from fine polyamide powder and brought to life using state-of-the-art 3D printing technology at the company’s facility in Switzerland. Available both as sunglasses and optical frames, the designs come in a selection of 15 signature colors, including natural shades such as blush and ash, alongside a wearable denim blue. Götti’s focus on sustainability and innovation is once again reflected in this latest collection.

May 2025

Maison Margiela and Gentle Monster continue to push the creative envelope with the third installment of their ongoing collaboration. Seamlessly fusing classicism and futurism, the new collection blends cybercore aesthetics with timeless shapes and refined metallic finishes. A bold expression of innovation, the latest Maison Margiela x Gentle Monster collection features 20 eyewear pieces – eight sunglasses and 12 optical frames. Each design highlights a striking interplay between modern materials and the traditional craftsmanship associated with Margiela, including the house’s signature four white stitches. The collection offers a rich palette of silver and green metallic finishes, complemented by classic tones such as black, gray, navy, ivory, red and tortoiseshell. Designed to stand at the intersection of art and functionality, the pieces reflect a shared vision for progressive design. This latest drop cements the collaboration’s reputation for delivering eyewear that is as experimental as it is wearable.

May 2025

EssilorLuxottica officially launched its Nuance Audio Glasses in the U.S. at a launch event held at Hero NYC in Rockefeller Center. Nuance Audio technology, an invisible, open-ear hearing solution, combines sound engineering and eyewear design to create glasses aimed at supporting those with mild to moderate hearing loss. It is also the first FDA-approved product in the U.S. that is a medical device with preset software. The event opened with a sensory experience featuring video and sound that evoked a cutting-edge art installation. Stefano Genco, President of Nuance Audio, said, “For the first time in our history, we are distributing our Nuance Audio product not only in our retail network and independent optical stores but also in the hearing industry. We are signing agreements with both big companies and small independent ones. From the beginning, we thought our innovation was not just for the eyewear industry, but for everyone.” EssilorLuxottica had announced in February that it had received FDA approval and CE marking under the medical devices regulation in the European Union. According to the company’s announcement, the glasses will also be available in certain European countries such as Italy, France, Germany, and the U.K. in the first half of 2025.

May 2025

As a continuation of its New York Stories campaign, DKNY shifts focus to cinema for its Spring/Summer 2025 campaign, introducing 22-year-old model Lila Moss, the daughter of famous supermodel Kate Moss, as the brand’s new global face. In the campaign visuals, shot by Mikael Jansson, Lila Moss brings a fresh, youthful energy to DKNY’s iconic pieces for the Spring/Summer 2025 season, reinterpreting them in a contemporary way. G-III Apparel Group Vice President Jeff Goldfarb said, “It is no coincidence that Lila Moss has been chosen as the face of DKNY’s Spring/Summer 2025 campaign, while Kate Moss is featured in the Donna Karan New York campaign for the same season. We wanted to highlight the mother-daughter connection at DKNY, which was founded by Donna Karan, inspired by her daughter to design cool, youthful styles. This new campaign further strengthens our commitment to expanding DKNY’s global presence.” Featured in the campaign, the new DKNY Spring/Summer 2025 eyewear collection draws inspiration from the city that never sleeps, with the new family of frames being presented alongside Lila Moss for eyewear enthusiasts who want to keep up with life in motion. The latest DKNY sun and optical collection delivers a youthful appeal with a sporty edge.

May 2025

Calvin Klein Jeans Eyewear introduces three rimless sunglass styles for the spring season. Crafted from metal with plant-based resin temple tips, these models bring retro-inspired designs to life with bold color combinations, offering a statement-making style. By reinterpreting timeless silhouettes with modern touches, Calvin Klein Jeans Eyewear highlights sustainable material use while reflecting a contemporary aesthetic. Among the models, CKJ25206S stands out with its rectangular shape, plant-based resin temple tips, and flat, flexible metal temples colored with enamel, featuring the Calvin Klein monogram. The model is offered in four striking colorways: gold/green, silver/black, gold/brown, and silver/blue. The CKJ25207S model features a modified rectangular shape, flexible flat metal temples colored with enamel, and the Calvin Klein logo. It is available in four eye-catching color options: silver/black, silver/green, gold/orange, and gold/rose. The new rimless sunglasses, combining vibrant hues, perfectly embody the brand’s youthful and dynamic spirit. Calvin Klein Jeans Eyewear rimless sunglasses are now available worldwide at select retailers.

May 2025

Seiko Optik, focused on technology, continues to develop innovative solutions for the optical industry. With Seiko SmartZoom, a smart solution designed to counter the negative effects of the digital world, Seiko provides relief and support for eye comfort during intense use of smartphones, tablets, and computers. Thanks to the internet, we have constant access to all kinds of information, and social media, movies, and series are available on digital platforms through smartphones and tablets at any time. Experts predict an increase in eye discomfort due to prolonged digital usage. As our eye health deteriorates rapidly and digital usage is unlikely to decrease anytime soon, Seiko SmartZoom, with its single-focus lens technology, helps support eye muscles during intense digital device use. SmartZoom ensures smooth transitions between focus distances while viewing screens up close, offering assistance in overcoming the challenges of digital device usage. Seiko SmartZoom provides uninterrupted focus and comfort for prolonged digital use without straining the eyes, helping users maintain a healthier visual experience and protect their eye health in the digital world.

May 2025

Seiko continues to offer technologies that provide solutions to all the needs of eyewear users. For many eyewear users, the intense and bright light encountered during outdoor activities can hinder their vision. Seiko Sensity Dark, which provides the best comfort and protection in bright light conditions, adjusts rapidly to outdoor lighting and offers optimal performance for an active lifestyle. Designed for light-sensitive individuals, Seiko Sensity Dark offers a comfortable and clear vision without compromising contrast or color perception. It performs reliably in any climate and season, even darkening behind a car’s windshield. In addition to excellent contrast and glare reduction, it also provides protection against harmful UV rays. With three intense and natural color options, the lenses darken to category-3 level in outdoor conditions. Seiko Sensity Dark adjusts quickly to the rapidly changing lighting conditions of nature, ensuring maximum protection for the user’s eye health. It is ideal for individuals with high light sensitivity, including athletes and outdoor enthusiasts, as it provides clear vision while protecting the eyes in every environment.

May 2025

French tennis star Arthur Fils, who recently secured a spot among the world’s top 20 players and serves as a Lacoste brand ambassador, takes center stage in the Lacoste Spring/Summer 2025 advertising campaign. Highlighting timeless fashion designed for elegant men, Arthur Fils showcases a pair of sunglasses and an optical frame from the Lacoste Line collection. Crafted from lightweight metal, the L272S sunglasses reimagine the classic aviator style with a modern twist, featuring a timeless front design. The slim temples are adorned with a signature Ribbon detail accented by a refined green enamel stripe that extends toward the front. A logo plaque embellishes the acetate temple tips. In the campaign visuals, Arthur Fils models the frame in the gold colorway, while additional options include dark gunmetal, light gunmetal, and amber gold. The sophisticated L2311 optical frame, also made from lightweight metal, stands out with its classic rectangular front. The temples are enhanced by the same signature Ribbon detail and delicate green enamel stripe extending toward the front. Finished with a logo plaque at the acetate temple tips, this frame is featured in matte silver in the campaign. Other available color options include dark gunmetal, gold, and amber gold.

May 2025

Reimaging styles with a modern edge, the Spring/Summer 2025 Karl Lagerfeld Eyewear collection draws inspiration from the brand’s most iconic designs. Striking silhouettes, graphic color contrasts, and contemporary details come together in frames crafted from high-quality materials, authentically reflecting the edgy, Parisian rock-chic Karl Lagerfeld’s Dna. The style KL6185S is crafted from sustainable bio-injected plastic for a comfortable, lightweight fit, its straight top front and geometric temples make it perfect for a statement-making look. The Karl Lagerfeld elongated logo on the temples adds a distinctive design element to this frame, presented in black, white, dark tortoise and red. The optical frame KL6194, featuring a slightly oversized yet feminine square front, is among the highlights of the Spring/Summer 2025 advertising campaign. Its flawless look is enhanced by the geometric temple design, while its sustainable bio-injected plastic construction ensures a comfortable, lightweight fit. Offered in five color options, black, white, dark tortoise, red and mint, the model is completed with the Karl Lagerfeld elongated logo on the temples.

May 2025