The International Competitiveness Development Support (UR-GE) Project, carried out under the umbrella of the Istanbul Chamber of Commerce (ITO) to enhance the global competitiveness of Türkiye’s optical industry, has received official approval from the Ministry of Trade. Designed to expand the sector’s export potential, strengthen its institutional infrastructure and increase its share of global markets, the project will be implemented continuously over the next three years with the support of the Ministry. Through its comprehensive support mechanisms, the initiative aims to help participating companies better prepare for international markets, establish new business partnerships and develop sustainable export strategies. Backed by the Ministry of Trade, the project is expected to make a significant contribution to the progressive and forward-looking transformation that the Turkish optical industry has long needed. As part of the program, participating companies will receive substantial government support in a wide range of strategic areas, including needs analyses, corporate training and consultancy services, overseas marketing activities in target markets and international buyer delegation programs. Over the three-year period, the project also aims to encourage companies to act collectively through a cluster-based approach and strengthen their position as competitive players in international markets. Mehmet İkizoğlu, Assembly Member of the Opticians and Watchmakers Professional Committee of the Istanbul Chamber of Commerce, who played a key role in the development of the project, commented: “We are extremely proud to announce that our UR-GE project, which we have pursued with great dedication and determination through the Istanbul Chamber of Commerce, has been approved by the Ministry of Trade. We believe this project, which will be implemented meticulously over the next three years, will significantly strengthen the position of Türkiye’s optical industry in global markets. I hope this initiative, which will broaden our sector’s vision and accelerate its export ambitions, will bring lasting benefits to all our manufacturers, designers and stakeholders.” Considered an important milestone by industry representatives, the initiative is expected to increase the international visibility of Türkiye’s capabilities in optical manufacturing and design while supporting the sector’s long-term growth objectives. Further details regarding the first phase of the International Competitiveness Development Support Project and participation procedures will be announced by the Istanbul Chamber of Commerce in the coming weeks.

June 2026

Fleye Copenhagen has introduced its new eyewear collection, Dimensions Extended Notes. The collection features new models that further develop the brand’s design approach to materials, proportion, and fit. The new release combines Fleye Copenhagen’s signature material concepts with updated interpretations. At the center of the collection are the Carbon Wood and Block Beta Titanium lines. Classic eyewear shapes are reimagined through refined dimensions and carefully considered details. While maintaining its established design language, the brand aims to highlight the unique character of each material. The Carbon Wood and Block Beta Titanium models stand out with their balanced proportions and lightweight construction. Functionality and wearing comfort also play a central role throughout the collection. To support this approach, new styles have been developed for both smaller and larger facial proportions. Fleye Copenhagen continues to embrace the philosophy that eyewear should feel as natural and effortless as it looks. Clean lines and a restrained design language define the overall character of the collection. Lightweight construction and refined details are among the key features of the new models. Dimensions Extended Notes expands the brand’s design approach through a continued focus on material, balance, and proportion.

June 2026

Porsche Design has expanded its eyewear collection with the Iconic Tension P’8953. Created as a limited edition release, the new design reflects the brand’s commitment to precision, balance, and functionality. Inspired by the concepts of stability and strength found in architectural structures, the model combines technical sophistication with a clean design language. Crafted entirely from ultralight titanium, the Iconic Tension P’8953 delivers both lightness and durability. One of its most distinctive features is the fine wire element that runs across the front of the frame. This detail creates a suspended visual effect, giving the design a unique appearance. It also highlights Porsche Design’s engineering driven approach to product development. Clean lines and a structure free from unnecessary elements define the model’s aesthetic. Every component has been designed to serve a specific purpose. Lightweight construction, durability, and wearing comfort are among the frame’s key characteristics. The Iconic Tension P’8953 brings together technical innovation and refined aesthetics. Limited to just 911 pieces worldwide, the model joins Porsche Design’s exclusive collection of special edition eyewear. The new release stands as a contemporary expression of the brand’s philosophy of integrating form and function.

June 2026

Opti has announced a new campaign direction for its 2027 edition, introducing the claim “See. Hear. Next.” as part of a broader repositioning of the international trade show for optics and design. According to the organizers, the updated concept is intended to reflect developments across the optical industry, including design trends, smart eyewear, technological innovation, and the growing convergence of optics and hearing acoustics. The new campaign language is built around three themes. “See.” points to vision, precision, and perspective. “Hear.” reflects the increasing connection between optics and hearing care. “Next.” is meant to signal the sector’s next stage of development, from product and technology advances to the emergence of a new generation of professionals. In a statement, Cathleen Kabashi, Director of Opti, said the updated campaign is designed to help visitors navigate the trade show while also highlighting the people, ideas, and technologies shaping the future of the industry. Organizers said curated content, new formats, and digital offerings are expected to play a larger role in helping attendees identify relevant themes, contacts, and business opportunities. Opti, will take place in Munich from January 29 to 31, 2027.

June 2026

Australian sunglass brand Otis Eyewear has achieved B Corp certification alongside its parent company, The Leisure Collective. In its latest assessment, the brand increased its environmental and social impact score to 94.6. Since its founding, the independent brand has been recognized for its commitment to sustainability and environmentally conscious practices, particularly through its use of mineral glass lenses across its collections. Nathan Omodei, Ceo of The Leisure Collective, said, “This is the result of a huge effort from the entire team. Having the B Corp stamp is an incredible achievement, but we’ve realised its true value is the process, looking closely at the day-to-day and remembering why we do what we do. It’s both a pat on the back at what the team has achieved and a reminder that there’s so much more to be done. We will absolutely continue the good work.” Mineral glass remains one of the key pillars of the brand’s sustainability strategy. Made from natural materials such as sand and soda ash, these lenses provide exceptional optical clarity and high UV protection. The brand also emphasizes that mineral glass offers a longer lifespan than plastic alternatives. Otis Eyewear continues to place sustainable production practices at the forefront of its product development process.

June 2026

Nike Vision has announced its first global campaign dedicated entirely to football. The campaign is headlined by Virgil van Dijk, Sam Kerr, and Hwang Hee-chan. Through its new Zeus Rise and Radeon models, the brand brings together performance eyewear and lifestyle driven design within a single platform. Launched ahead of this summer’s major football tournaments, the campaign highlights the connection between football culture and eyewear technology. Nike Vision places vision, precision, and performance at the center of the initiative. Zeus Rise, the collection’s performance focused model, was developed for professional athletes. Equipped with Nike Max Optics technology, the frame is designed to provide exceptional visual clarity from multiple angles. Zeus Rise is also being used as part of World Cup athlete kits for the first time. The collection’s second model, Radeon, combines everyday wear with sport inspired styling. Influenced by contemporary football culture, the design merges athletic details with a modern silhouette. As part of the campaign, Nike Vision is carrying out extensive promotional activities in major cities, including New York and Los Angeles. The brand also aims to increase its visibility across key travel hubs such as Milan, London, Barcelona, Tokyo, Rio de Janeiro, and Mexico City.

June 2026

Kador has expanded its Premium collection for men with the addition of two new optical frames. Through the Premium collection, the brand appeals to a wide range of consumers, from those who prefer understated and minimalist designs to those seeking more distinctive styles. One of the defining details of the collection is the use of star shaped functional rivets on both the front and temples. Beyond their technical purpose, these elements also serve as decorative features that strengthen the character of the frames. The manual application of the rivets reflects the craftsmanship involved throughout the production process. Photo engraved logos inside the temples and carefully crafted metal core structures further enhance the refined appearance of the models. Subtle beveling on the front adds visual depth while helping maintain a lightweight construction. The acetates used throughout the collection are produced from high quality cotton based materials. By combining traditional craftsmanship with advanced manufacturing technologies, Kador brings together heritage and innovation. The newly introduced Premium 99 features a soft panto shape with a classic appearance, while Premium 66 stands out with its contemporary rectangular eye shape. Both optical models are also available in sunglass versions.

June 2026

Police has expanded its collaboration with actor and producer Zac Efron through the launch of a new capsule collection. Developed with Efron’s direct involvement, the collection reinterprets the brand’s distinctive design language through contemporary details. Consisting of three sunglass styles, the series brings together everyday wearability and modern aesthetics. While maintaining Police’s bold and recognizable identity, the designs present a more contemporary look. Every model in the collection features Zac Efron’s signature on both the temples and the lenses. This detail stands out as one of the collection’s defining elements. The brand has also placed a strong focus on material selection and sustainability. The models incorporate bio based acetates and certified recycled materials. Next generation lens technologies featured throughout the collection are designed to deliver high performance while helping reduce environmental impact. The styles are also equipped with advanced technologies capable of adapting quickly to changing light conditions. Packaging created specifically for the capsule collection has been developed in accordance with sustainability principles. Through its new capsule collection with Zac Efron, Police brings together design, technology, and environmental awareness.

June 2026

Götti has introduced its new acetate eyewear models, Hylde and Hover. Highlighting the brand’s focus on color and material craftsmanship, the new designs stand out with visual effects that change according to the light. Multiple transparent layers are combined with a darker base color throughout the frames. This construction allows light to penetrate deep into the acetate, creating a dynamic appearance in which different tones emerge from various angles. Both models reflect the character of the collection through their bold shapes. Curved lines and voluminous structures give the designs a distinctive presence. Rounded edges enhance the sense of depth within the material, while hand polished high gloss surfaces complete the frames’ striking appearance. Hover stands out with its round silhouette inspired by retro eyewear styles. The model is available in color combinations of aubergine-petrol, olive green-mocha, and fuchsia-apricot. Hylde, meanwhile, presents a more refined design approach through its soft lines and nuanced color transitions. High gloss surfaces and the layered color construction further strengthen the model’s distinctive character. Hylde is also offered in the same color options. The new models clearly reflect Götti’s design philosophy centered on color, materials, and craftsmanship.

June 2026

Longchamp unveiled its Spring/Summer 2026 eyewear collection. The new lineup combines the brand’s Parisian design heritage with contemporary detailing. Crafted from bio-based resin, lightweight acetate and metal, the models bring together a sustainability-driven approach and everyday wearability. The collection features a variety of shapes and color options while reinterpreting Longchamp’s iconic design codes. Inspired by some of the brand’s most recognizable symbols, the details create a link between Longchamp’s heritage and its modern design vision. One of the campaign’s key styles for the Spring/Summer 2026 season, the LO800S stands out with its teardrop silhouette inspired by the iconic Roseau handbag line. Made from plant-based resin, the frame combines lightweight comfort with everyday functionality. A bamboo-inspired metal detail on the top bridge adds a distinctive Longchamp signature while enhancing the frame’s contemporary character. With its latest eyewear collection, Longchamp continues to offer sophisticated designs that unite modern femininity and functionality.

June 2026