Osse brought the energy of the summer season to Alaçatı, one of the Aegean’s most popular destinations. The special gathering held at Elias Beach brought style, design, and the spirit of summer together in an enjoyable atmosphere. Osse, one of Türkiye’s leading eyewear brands, added color to the summer season with a special event held at Elias Beach Alaçatı. Bringing together the sea, sun, and style, the event offered guests an enjoyable summer gathering where they could discover the world of Osse through different experiences. At the brunch hosted by Osse, guests came together in a specially prepared seaside atmosphere while having the opportunity to closely discover Osse’s standout sunglasses models of the season. Reflecting the brand’s dynamic, distinctive, and stylish world, the event brought the natural energy of summer together with Osse’s design philosophy. Osse perfume, complementing the brand’s world of style, was also introduced to guests during the event. Extending from eyewear to fragrance, the brand experience reflected Osse’s approach to fashion not merely through a single accessory, but as a lifestyle that completes personal style as a whole. Guests had the opportunity to experience Osse’s characteristic world through both design and fragrance. One of the highlights of the event was the “Made by You” workshop, where guests created their own designs. Eyewear cases personalized with stones and various decorative details were transformed into special keepsakes, each carrying a unique touch of its creator’s personal style. Osse details, seamlessly integrated with the summer atmosphere of Elias Beach, accompanied guests throughout the day at different points of the event. From sunglasses and Osse perfume to special brand applications and the workshop experience, every detail was designed to reflect the brand’s young, energetic, and distinctive world.

August 2026

Merve Optik has extended its distribution partnership with Marcolin, one of the leading groups in the global eyewear industry, until 2030. Under the renewed agreement, Merve Optik will continue to serve as the Türkiye distributor for the world-renowned brands within Marcolin’s portfolio in the coming years. The long-term renewal of the agreement demonstrates the continuity of the strong partnership between the two companies while also sending an important message of confidence to the Turkish optical market. With its extensive sales and distribution network, Merve Optik will continue to contribute to the growth of Marcolin’s international brands in Türkiye and to bringing these brands together with industry professionals. Holding a strong position in the Turkish optical industry with its own brands Osse, Mustang and Hawk, Merve Optik also serves as the Türkiye distributor for globally recognized brands such as Tom Ford, BMW, Christian Louboutin, Adidas, Gant, Timberland, MaxMara, Max&Co, Ermenegildo Zegna and Guess. Thanks to its broad brand portfolio, the company appeals to different consumer profiles and style expectations, offering the industry a wide selection of products in both optical frames and sunglasses categories. With the new partnership period extending until 2030, Merve Optik and Marcolin will continue to strengthen their existing operations in the Turkish market while also pursuing initiatives aimed at increasing the visibility and accessibility of the brands.

August 2026

Following the strong interest in the Cypress model, Andy Wolf is bringing back one of the collection’s standout aviator designs with a selection of new colorways. Known for its oversized silhouette and bold acetate construction, the model returns this season with fresh interpretations of one of the brand’s most sought after designs. The updated lineup includes a dark blue acetate paired with purple tinted lenses, a classic Havana version featuring soft sage green lenses, and a yellow speckled Havana interpretation completed with warm cinnamon tinted lenses. Each colorway preserves the bold character that made Cypress a favorite while giving the model a distinct new identity. Combining striking proportions with a refined color palette, the new series offers a balanced approach to bold design and everyday wear. Andy Wolf’s commitment to craftsmanship and premium materials remains an integral part of the design in the latest Cypress editions. Bringing together its oversized silhouette and robust acetate construction, the refreshed Cypress series reinterprets the modern aviator style through contemporary color expressions. Reimagining the classic aviator shape with updated color accents, the new editions reflect Andy Wolf’s timeless approach to eyewear design.

August 2026

Matsuda has introduced its latest metal eyewear models. Comprising six new designs, the collection combines the brand’s heritage of craftsmanship with innovative design codes. The new models stand out with their lightweight titanium construction, finely engraved metal details and hand-applied lacquer accents. Engraved patterns, precious metal finishes and details inspired by traditional Japanese craftsmanship define the collection’s distinctive character. The new series features rectangular, round, panto, crown panto and oval silhouettes, each interpreted through a different design approach. Inspired by the Art Deco movement, the M3165 stands out with its high bridge and intricate engraved details, while the M3166 presents a more contemporary look through its geometric lines. The M3167, with its asymmetrical titanium frame construction, and the M3169, featuring hand-lacquered side shields, are among the collection’s most distinctive models. Alongside titanium, Matsuda incorporates aged Japanese acetate, 22.5-karat gold, sterling silver, ruthenium and palladium throughout the collection. Beginning with hand-carved tooling created by master engravers in Fukui, Japan, each frame undergoes as many as 250 production steps and up to two years of meticulous craftsmanship before completion.

August 2026

J.F. Rey has unveiled Imagine, its new eyewear collection for children. Designed for kids aged 4 to 12, the collection brings the brand’s color-driven design philosophy to children’s eyewear. Featuring transparent acetate constructions, bold color contrasts and graphic details, the models combine different color combinations to give each design its own distinctive character. The collection pairs its aesthetic approach with ergonomics and everyday comfort. Developed for children ranging from first-time eyewear wearers to those aged 8 to 12, the models are designed to adapt to different face shapes. Lightweight construction, flexibility and durability are among the collection’s key development priorities. The series also features Flex temple technology and a screwless Snap-In hinge and temple connection system, designed to provide greater comfort and long-lasting durability. Created at the brand’s design studio in Marseille, the Imagine collection combines vibrant colors, graphic design and technical innovation, bringing a fresh perspective to J.F. Rey’s children’s eyewear. Blending a colorful design language with functional features, Imagine offers a balanced approach to aesthetics and everyday comfort for young eyewear wearers.

August 2026

Kador has expanded its O.T.H. (Over The Hill) capsule collection, created by Creative Director Enzo Sopracolle, with the introduction of the new Onda series. Inspired by the fluid movement of water, the collection combines Italian acetate with wave-shaped temples to create a distinctive visual identity. More than a decorative feature, the flowing lines are designed to interact naturally with the face, offering a refined balance of comfort and contemporary design. Crafted in Italy, the frames showcase Kador’s expertise in acetate through carefully sculpted surfaces, subtle grooves, and meticulous craftsmanship. Clean front profiles are complemented by visible riveted hinges on the temples, paying tribute to the brand’s long-standing eyewear manufacturing heritage. Blending timeless style with modern aesthetics, Onda is designed for women who value individuality over passing trends. The collection presents eyewear not only as a functional accessory but also as an expression of design and craftsmanship. Bringing together artisanal quality, premium materials, and contemporary design, the new series further reinforces the creative identity of the O.T.H. collection.

August 2026

l.a.Eyeworks has introduced a special limited edition of its Button frame to honour the memory of co-founder and designer Gai Gherardi. Produced in a run of just 100 pieces, the distinctive yellow edition will support the Gai Gherardi Fellowship, established by the New York-based nonprofit Art Matters. The custom colourway was among the last designs personally developed by Gherardi before her passing in 2025. While Art Matters created the fellowship to celebrate Gherardi’s longstanding dedication to supporting artists during her many years on the foundation’s board, l.a.Eyeworks is using the project to highlight the enduring connection between art and design. Crafted from pure titanium in Japan, each individually numbered frame is presented with a specially designed case and cleaning cloth created by the artist duo Huntley Muir. The limited edition also stands as a tribute to the brand’s creative legacy and its close relationship with the art world since 1979. More than preserving Gai Gherardi’s longstanding commitment to emerging artists, the initiative also carries forward l.a.Eyeworks’ creative identity, shaped through decades of exhibitions, commissioned projects, and collaborations with artists.

August 2026

Götti Switzerland has unveiled its new brand campaign, “Never Not in Style Since 1998.” Through the new campaign, Götti explores style not only as a matter of fashion, but also as an expression of personal identity and individuality. The campaign features actor and singer Carlos Leal, architect Jasmin Grego, photographer Kim Pham and musician Luca. Representing different creative disciplines, the four personalities bring their own perspectives to the campaign’s themes of style and character. The campaign imagery was created by Swiss photographer Kostas Maros. Known for his cinematic portraits, Maros drew inspiration from the Dutch master Rembrandt’s use of light and shadow, creating a distinctive visual language defined by warm tones and soft lighting. Hand-painted backgrounds further enhance the campaign’s artistic identity, adding greater depth to the portraits. With its latest campaign, the Swiss brand Götti continues to position eyewear not only as a design object but also as an essential part of personal style. The campaign stands out as a new communication project that combines the brand’s minimalist design philosophy with a strong visual narrative.

August 2026

Etnia Barcelona has expanded its Chroma collection with new models. Developed under the theme “The Art of Color,” the latest additions once again place color at the center of the brand’s design philosophy. The Chroma collection stands out with bold color transitions, strong contrasts and distinctive acetate constructions. Inspired by the natural textures of marble, the collection combines layered colors and surface transitions to give each model its own unique character. Color gradients and patterns reminiscent of geological formations add a three-dimensional appearance to the acetate frames while reinforcing the collection’s distinctive visual identity. Precision milling on the frame fronts and temples enhances the depth and intensity of the colors. Subtle color transitions within the milled surfaces further create a greater sense of movement and dimension. With the new Chroma models, Etnia Barcelona combines its color-driven design approach with inspiration from natural materials and refined craftsmanship, bringing a fresh interpretation to the collection. While preserving the brand’s signature design language, the collection also showcases the season’s striking color palette through a contemporary aesthetic.

August 2026

Modo has expanded its Titanium collection with three new models. The addition of 4297, 4298 and 4300 introduces new design options to the brand’s lightweight Titanium collection. Crafted from beta titanium, the new models combine lightweight construction with flexibility and durability. Metallic finishes, bold color contrasts and clean lines highlight the collection’s contemporary design language while supporting everyday comfort. The standout model of the new series, 4298, brings greater visual depth to the collection with its faceted front design. Defined by its geometric silhouette, the unisex model balances sharp lines with softer transitions. With their slim profiles and balanced proportions, the new models reinforce the collection’s architectural design language while adapting comfortably to a variety of face shapes. Modo has also refreshed existing styles in the Titanium collection with new color options. Model 4277 is now available in electric blue/gun and red/gun, while 4242 is introduced in electric blue/gun and fluo green. With three new models and updated colorways, the Titanium collection continues to expand Modo’s lightweight, technically refined and contemporary design offering.

August 2026