Saint Laurent Reveal New Howl Line

Saint Laurent has introduced its new women’s eyewear collection for the Spring Summer 2026 season. The new line, named Howl, stands out with its distinctive character shaped by bold volumes and a plumped visual effect. The Maison describes the series through a lens of contemporary precision and a sculptural attitude. Forms defined by clean lines reflect Saint Laurent’s sharp and assertive design language, giving the collection a strong visual identity. Within the line, the SL 901 model stands out with its oversized rectangular shape, while the SL 902 offers a more fluid and classic silhouette through a wide aviator design. Both models feature glossy surfaces, complemented by the vintage Saint Laurent logo on the temples, adding a timeless touch. The colour palette ranges from deep black and rich brown tones to transparent variations. Shades of beige, cognac, khaki, yellow, red, and amber further reinforce the collection’s modern and sophisticated character. The new Howl series translates Saint Laurent’s strong aesthetic approach in fashion and accessories into the eyewear category, reinterpreting the brand’s vision of contemporary luxury. Defined by volume, proportion, and surface treatment, the collection presents a bold expression of the season’s design language.

April 2026

Silhouette Celebrates Titanium in Spain

Silhouette brought together international press representatives and leading industry figures at an exclusive media event held at the Guggenheim Museum Bilbao, whose exterior is largely constructed from titanium, late last month. Titled “Titanium Meets Titanium,” the event welcomed around 50 guests from across Europe and the United States, offering them the opportunity to experience the brand’s approach to innovation, craftsmanship, and design within one of the world’s most iconic architectural landmarks. Media and digital platform representatives from a wide geographical range, spanning Austria and Germany to Spain and the United States, were invited into Silhouette’s distinctive brand universe, where ultra lightweight titanium technology meets a timeless design philosophy. The strong connection between the titanium that defines the museum’s fluid, sculptural architecture and Silhouette’s decades long expertise in titanium eyewear formed the central narrative of the event. Within this striking setting, architecture and eyewear came together in a shared story shaped by innovation, lightness, and lasting design. Throughout the event, Silhouette’s heritage was reinterpreted through this powerful dialogue with one of the most celebrated landmarks of contemporary architecture.

April 2026

J.F. Rey’s Sledge Series Expands

J.F. Rey continues to reinterpret the relationship between engineering and design with new additions to its Sledge series. Showcasing the brand’s technical expertise, the collection transforms structural elements into defining features that go beyond functionality to shape the overall design language. At the core of the series is a patented system that rethinks the hinge, one of the most fundamental components of eyewear. Seamlessly integrated into the temple, the screwless Flex mechanism delivers controlled flexibility and long-lasting durability while maintaining a clean, minimal aesthetic. Material selection plays a key role in defining the identity of the series. Titanium, acetate and hybrid constructions are combined with high-performance components such as Grade 5 titanium, surgical stainless steel and carbon fibre. This combination results in frames that offer both lightness and strength, balancing comfort and resilience in equal measure. Visually, the collection brings together technical precision and expressive detail. Metallic accents highlighting the Flex mechanism are paired with satin-finished surfaces and vibrant colour contrasts, adding depth without overwhelming the design. With each new season, J.F. Rey continues to evolve the Sledge series as an ongoing exploration where innovation and aesthetics move forward together.

April 2026

Cinematic New Campaign from L.g.r

L.g.r brings together eyewear design with a powerful narrative shaped by cinema and music in its new campaign, The Session, created to present the Spring/Summer 2026 collection. Inspired by Sympathy for the Devil by Jean-Luc Godard, the campaign is directed by acclaimed American filmmaker Michael Haussman. Set inside a recording studio in Rome, it captures the raw moments where music is born, the mistakes, the experimentation and the process of refining ideas. At the center is Iago Haussman, known artistically as The Spikes. Raised in an environment shaped by cinema and music, the artist appears in authentic moments while recording his upcoming album, placing the creative process at the heart of the campaign. This approach moves the collection beyond a simple product presentation, positioning it as part of a broader creative narrative. Highlighted in the campaign, the Egypt, Khartoum and Raffaello models stand out with their strong silhouettes and distinctive character. Entirely handcrafted in Italy by expert artisans, the frames are produced through the meticulous shaping of the finest Italian acetate and the precise finishing of metal components. Tempered mineral lenses, enhanced with oleophobic and hydrophobic coatings, deliver a high level of performance and durability.

April 2026

First AI Optical Styles by Ray-Ban | Meta

EssilorLuxottica and Meta Platforms, Inc., have announced the expansion of their AI glasses portfolio with the introduction of Ray-Ban Meta’s new line of optical-first styles designed for prescription wearers. The new frames are designed to be more comfortable and customizable with a slimmer design, featuring interchangeable nose pads, overextension hinges offering an additional 10 degrees of rotation and adjustable temple tips that can be shaped to match the wearer’s head perfectly. They also feature a new dedicated action button to activate Meta AI with a single press, allowing users to access personalized shortcuts and capture content. EssilorLuxottica’s Chairman and Ceo Francesco Milleri, and Deputy Ceo Paul du Saillant said: “We achieved the unimaginable with Meta, building an AI glasses category from the ground up, cultivating demand and desire, and giving consumers a gateway to the future that fits seamlessly and beautifully on their faces. Yet still, the real journey is in front of us. By pioneering AI glasses specially engineered for prescription wearers, adding Meta’s AI enhancements and expanding distribution, we are taking a significant leap forward, bringing the industry and millions of new consumers with us.”

April 2026

KLiiK denmark Colors Spring

KLiiK denmark’s 2026 eyewear campaign, Chromatic Duality, bursts into a vivid exploration of color and contrast. Red radiates confidence and passion, reflecting the unmistakable pulse of KLiiK’s identity, while turquoise evokes calm, creativity, and understated ease. Anchored in sleek lines, gentle curves, and carved textures, the campaign balances architectural precision with organic softness, drawing on the purity and restraint of Scandinavian design. The new models, each minimalist in form and elevated with premium materials, subtle color accents, and distinctive patterns. KLiiK denmark offers a versatile range designed specifically for narrow PDs, created to be both stylish and effortlessly wearable for those who value thoughtful, contemporary eyewear. K-803 is a ladies’ titanium frame, minimalist in form with an exceptionally lightweight, ultra-thin, and highly wearable profile. Its modified square silhouette features subtle beveling along the upper rim, creating a gentle play of light that enhances depth and contrast. Meticulously crafted colorations bring the style to life, while a soft ombré across the temples and front rim evokes movement and luminosity.

April 2026

Nirvan Javan x Alfredo Häberli Collection

Nirvan Javan has unveiled a new collaboration with Swiss designer Alfredo Häberli. Developed to mark the brand’s 10th anniversary, the collection reflects a shared design vision shaped by clarity, precision, and cultural depth. Titled the Zurich collection, the line pays tribute to the brand’s home city, approaching Zurich not merely as a source of inspiration but as a structured design system. The collection is built on a distinct formal language influenced by the city’s geometric order and typographic logic. Constructed around five essential geometric shapes, the designs evolve through carefully balanced proportions and refined detailing. This approach results in frames that feel both understated and expressive, where character emerges through subtle nuances rather than excess. Designed, developed, and produced in Switzerland, the models combine technical precision with creative finesse. Clean transitions enabled by 3D production techniques and a cohesive material language reinforce the collection’s contemporary aesthetic. The integration of titanium temples with organically shaped fronts creates a balance of lightness and structural integrity. The collaboration between Nirvan Javan and Alfredo Häberli positions eyewear not as a transient accessory, but as an essential object of everyday life and a powerful medium of personal expression.

April 2026

Oakley Brings Performance Design to Fashion

Oakley has introduced a series of eyewear designs created in collaboration with Kiko Kostadinov, developed exclusively for the brand’s Autumn Winter 2026 womenswear runway show. The custom made frames, photographed during the show by Laura Fanning and Deanna Fanning, combine Prizm lens technology with surface details inspired by feather and wood textures. On the runway, several reinterpretations of Oakley’s iconic Ellipse model were presented, aligned with the collection’s colour palette and material direction, alongside a unique prototype developed specifically for the womenswear show. The designs were conceived within Moonbase1, the brand’s innovation laboratory dedicated to advancing its forward looking product vision. Revisiting traditional eyewear forms, the models stand out with bold silhouettes and amplified proportions, reflecting an experimental approach that pushes the boundaries of design. Handcrafted in California and developed using 3D printing technology in Oakley’s in house lab, the frames represent an in depth exploration of materials, proportions, and production techniques.

April 2026

Messyweekend Renews Its Brand Identity

Messyweekend has introduced its new brand universe as part of a comprehensive repositioning process. At the core of the relaunch is a new visual identity and creative direction developed by Narrow Creative. The updated identity, featuring a refreshed logo and a redesigned website, presents a more cohesive and refined expression while establishing a clear foundation for the brand’s future positioning. The brand owners underline that this transformation reflects both what Messyweekend represents today and what it aims to become. Founded in Copenhagen in 2018 as a local start up, the brand has since evolved into a global eyewear name represented in more than 40 countries. Its acquisition by Magasin Du Nord in 2025 marked the beginning of a new phase focused on international expansion and retail growth. Founder and Ceo Mads Koch Pedersen said, “With this relaunch, we are setting a clear direction for Messyweekend. We are reinforcing our position as a Scandinavian eyewear brand with a strong fashion perspective and global ambitions.” The brand aims to reach more than 2,000 points of sale worldwide through a series of new partnerships expected to be announced later this year.

April 2026

Theo Eyewear Introduces Friskos Series

Theo Eyewear introduces its new sunglasses collection, Friskos. Interpreting the lightness and energy of the season and the approaching summer months through a graphic design language, the collection once again reflects the brand’s distinctive approach. For the creative team, the starting point of Friskos is the simple form of an ice cream stick. Reimagined through Theo’s unique design perspective, this familiar silhouette is transformed into fully acetate frames that combine a sense of nostalgia with a contemporary aesthetic. Models including Popsi, Stox, Lolly, Soleo, Scoopy and Bello stand out with their vibrant colour palette and soft, rounded forms. While the designs create a playful and effortless impression at first glance, they are supported by a strong sense of proportion and form. As in Theo Eyewear’s design philosophy, playfulness and technical precision come together in balanced harmony throughout the Friskos collection. This approach gives the collection a character that feels both free and controlled. Rather than making a bold statement, Friskos offers a narrative shaped by subtle, intuitive emotions. Influenced by longer days, increasing sunlight and rising temperatures, the collection approaches eyewear not merely as an accessory, but as an expression of the energy of everyday life.

April 2026