J.F. Rey’s new campaign, Life, presents a narrative that positions eyewear within the natural flow of everyday life. Inspired by the rhythm of city life, the campaign centers on spontaneous encounters and moments rather than staged scenes. Small but meaningful moments, such as a glance as you pass by, a brief phone call, or an unexpected smile, form the visual language of the campaign. J.F. Rey’s approach presents eyewear as a powerful style statement while also positioning it as a natural choice. In the campaign, eyewear is treated not as an accessory highlighted to attract attention, but as a natural extension of personality. The frames become an element that emphasizes character, harmonizing with posture, movement, and facial expression. Thus, eyewear is presented not only as an aesthetic complement but as a visual language that reflects the individual’s way of expressing themselves. The campaign also highlights strong color contrasts, eye-catching shapes, and bold compositions that reflect J.F. Rey’s design Dna. The visuals feature the brand’s iconic Sledge collection with its architectural lines alongside new metal frames developed for women. These designs reinterpret the brand’s long-standing bold design approach with a contemporary twist.

March 2026

By adding Gentle Monster to the new era of Disney and Formula 1 collaborations, the three brands have created a groundbreaking eyewear collection that unites the entertainment, sports, and optical sectors. The Disney x Formula 1 x Gentle Monster collection fundamentally demonstrates how seemingly disparate cultural forces can intersect through design. In the project, Formula 1 represents speed, precision, and competitive engineering, while Disney embodies narrative depth and global imagination. Gentle Monster translates these two universes into eyewear through its architectural and forward-looking design approach. The Disney x Formula 1 x Gentle Monster eyewear collection offers designs that interpret racing aesthetics in eight distinct ways through optical craftsmanship. The interplay of Disney and Formula 1 iconography adds an additional layer of storytelling. Rather than relying solely on iconic character imagery, the collaboration channels thematic motifs such as speed lines, racing insignia, and emblematic typography into cohesive frame details. The color palettes evoke trackside intensity, highlighting matte blacks, metallic accents, and strategic contrast details. Lens applications vary across the collection, offering both functional sun protection and dimensional variety. Mirrored and tinted lenses add a futuristic touch, while darker lenses enhance urban wearability.

March 2026

Cutler and Gross introduces its new collection, Serpentine. With Serpentine, the brand focuses on the quiet tension created by opposites. The contrasts between stillness and fluidity, digital and analogue, city and sea serve as the starting point for the designs. Handcrafted in Italy, the new acetate styles are presented in neutral yet richly nuanced tones. Havana browns recall polished mahogany, while deep navy shades evoke the reflections of moving water. At first glance the palette appears understated, yet the depth created by line and light reveals how simplicity can carry a quiet authority of its own. Precise milling techniques lend sculptural angles an unexpected lightness. Alongside the acetate designs, the Serpentine collection also introduces a new titanium frame series in the iconic Knightsbridge green tone. Handcrafted in Japan, these titanium models gain architectural clarity and a natural sense of balance through the Deco Rim Wire detail and carefully selected lens tints. Drawing inspiration from Cutler and Gross archival styles and shaping them through contemporary design codes, the Serpentine collection confidently bridges past and present. From Oyster bullion frontal pins to meticulously engineered frame constructions, every detail reflects this approach. Built on a design philosophy of restraint and refinement, the collection invites wearers to embrace a slower and more considered rhythm.

March 2026

Masunaga introduces its collection for the Spring/Summer 2026 season. At the heart of the collection is the new Chord M model, added to the Chord series. Featuring ultra-thin lines and a front frame that is only 0.7 mm thick, the Chord M offers superior comfort with its original temples made of highly elastic titanium alloy. The Crosby model, made entirely of metal, offers a more striking architectural expression. The layered brow line and double-layered bridge add depth to the frame, while carefully selected color combinations such as black/gold emphasize Crosby’s elegance. The gold details on the hinges provide an eye-catching yet elegant finishing touch. Masunaga highlights a feminine and assertive attitude with Pizzicato in the new season. The butterfly shape and sharp upper line, achieved with the brand’s unique cutting technique, reduce weight while enhancing the appearance. Rich acetate tones and gold details reinforce Pizzicato’s confident and expressive character. Masunaga completes its series, blending heritage and modernity, with models that stand out with details such as Koki 110 and Koki 111, alongside Aria, which balances volume and lightness with its three-dimensional outward-opening form made from 6 mm acetate.

March 2026

Italy-based Piero Massaro Eyewear presents its new collection, Couture Visiva. Focusing on small-scale, limited-edition premium production, the independent brand reintroduces a design language that treats eyewear as a sculptural form with Couture Visiva. Since its launch in 2002, Founder and Creative Director Piero Massaro has based his design philosophy on the idea of reconnecting eyewear with the traditions of craftsmanship, tailoring and cultural expression. With Couture Visiva, he references his past in the fashion world. Massaro, who bases his new designs on proportion, colour balance, material depth and the discipline of tailoring, continues to draw inspiration from the aesthetic influence of Mediterranean light and Sicilian landscapes. Creative Director Piero Massaro conceives the frames in the new Couture Visiva collection not merely as accessories, but as portable design objects. Developed according to Massaro’s technical specifications and produced from Mazzucchelli acetate, the new collection features the PM952 model, which draws attention with its powerful and sculptural form. The model perfectly reflects the Couture Visiva collection’s couture and sculptural design approach. Each Couture Visiva model is offered in a limited edition of 100 numbered pieces.

March 2026

Spanish brand Woodys presents its new Atelier collection, inspired by the Bauhaus principle that “form follows function.” With Atelier, the brand merges architectural clarity and artistic restraint into contemporary frames, ensuring that every line, proportion, and material choice serves a purpose. The result is a structured, confident, and timeless design language. The collection, featuring both optical frames and sunglasses that communicate clarity and strength without excess, includes standout models such as Linie, Kubus, Kreis, and Winkle, while iconic pieces like Balance and Form retain their layered laminations, sculptural volumes, and geometric front patterns, reinforcing the collection’s design Dna. Special gold-finished hinges and newly developed geometric temple tips further strengthen the architectural theme throughout the designs. All frames are crafted from durable, richly colored, and elegantly polished Mazzuchelli acetate. Sunglasses are equipped with Zeiss solar lenses, providing maximum protection against Uva and Uvb rays and marked with the engraved “Z” quality seal. With the Atelier collection, Woodys demonstrates that modern eyewear can remain deeply rooted in timeless design principles while delivering a precise, contemporary, and relevant aesthetic.

March 2026

Alcon has announced its financial results for the three- and twelve-month periods ending December 31, 2025. For the fourth quarter of 2025, sales were $2.7 billion, up 9 percent on a reported basis and up 7 percent on a constant currency basis, compared with the same quarter of the previous year. Reported net sales for the full-year 2025 were $10.3 billion, up 5 percent compared with full-year 2024. Excluding favorable currency impacts of 1 percent, sales were up 4 percent on a constant currency basis, the announcement said. Net sales for contact lenses within the Vision Care segment were $683 million in Q4, an increase of 7 percent. This growth was led by price increases and product innovation, partially offset by declines in legacy products, the company said.  Alcon’s Ceo David J. Endicott said: “2025 was a pivotal and productive year for Alcon. Despite softer markets, we successfully launched a wave of innovative new products that fueled sales acceleration as the year progressed. As we look to 2026, we’re encouraged by the momentum we’re carrying into the year and confident in our ability to continue to deliver sustainable growth and long-term value.”

March 2026

Dita Lancier and Maserati have announced their new collaboration. Bringing together the pursuit of perfection shared by both brands, this partnership results in the limited edition eyewear design Lsa 333, which balances function and elegance in a refined way. Inspired by the luxury performance philosophy of the world renowned Italian automaker, the precision engineered Lsa 333 is designed for users who demand high accuracy while in motion. Produced as a titanium half rim frame featuring Dita’s signature coin edge detailing, the model offers a balanced structure that combines durability with lightness. The model’s high quality nylon based TR90 lens rims reduce weight while maintaining structural integrity. A subtle coloured nylor detail referencing Maserati’s refined design language completes the structure. Titanium temples and adjustable soft touch anti slip temple tips promise comfort and stability during a range of activities. The design also provides a personalized fit through adjustable soft touch nose pads. Its lenses, developed for clarity and protection, provide one hundred percent UVA and UVB protection. Anti reflective and hydrophobic coatings enhance visual quality. Maserati specific lens cuts reflect the brand’s design language, bringing together performance and prestige. Made in Japan, the Lsa 333 is offered in three different colour options.

March 2026

In the Spring/Summer 2026 campaign for Victoria Beckham Eyewear, shot by Mert & Marcus, the brand’s Founder and Creative Director appears as the face of the brand for the first time. The campaign presents Victoria Beckham’s approach to modern luxury in a bold, sculptural setting, juxtaposing minimalism with drama. Its streamlined visual language emphasizes the brand’s focus on attitude and style, positioning eyewear not merely as an accessory but as a key component of an outfit. Following the 10-year global licensing agreement signed with Safilo Group last July, the new season eyewear collection highlights angular and square shapes, oversized proportions, and thick temples that reflect the brand’s DNA. Black plays a central role in these striking designs, which blend retro influences with futuristic lines, while gold, green, and tortoiseshell tones complete the palette. Victoria Beckham said, “I was thrilled and proud to work with world-renowned photographers Mert Alas and Marcus Piggott. Their talent, harmony, and professionalism allowed us to create a clean and sophisticated aesthetic where the interaction of light and shadow is maximized.”

March 2026

Paloceras presents its new eyewear collaboration with Djibril Cissé, a professional footballer and style icon, under the name Leopard Lace. The limited-edition capsule collection combines personal symbolism with contemporary optical design. The project is based on an approach that translates Cissé’s unique and bold style, which he has maintained for years, into a design language. The collaboration capsule consists of two models selected from Paloceras’ Nouvelle Fiction series and stands out as a new interpretation of the brand’s Pebble collection adapted for everyday use. The C2 model offers an oversized pentagonal silhouette that stands out with its sculptural volume and balanced proportions. The S2 model, on the other hand, brings a different character to the collection with its square shape and more structured design. One of the standout features of Leopard Lace is its production technique. Instead of the standard milling method, Paloceras uses a special molding process that presses the frame and temples separately. This method preserves the volume of the material, resulting in a deeper and more sculptural form. The models are made from 6 mm heat-molded Mazzucchelli cellulose acetate, known for its density and durability. The design features a gold-plated special wire core, a Visottica-signed three-joint hinge system, and engraving details unique to the brand.

March 2026