Zeus+Dione has introduced a new limited edition design named Pegasus to its sunglasses collection. With this release, the brand once again highlights its design philosophy rooted in cultural heritage and contemporary aesthetics. Inspired by the rich mythology of Ancient Greece, the Pegasus model brings together craftsmanship and modern eyewear design. The frame features a largely handcrafted acetate structure enhanced with refined metal details. This combination of acetate and metal creates a balanced look that feels both contemporary and distinctive. One of the most striking elements of the design appears on the temples, where wing motifs become a defining visual feature. Inspired by the legendary flying horse Pegasus, these metal embellishments are carefully crafted and integrated into the frame. The finely executed details connect mythological symbolism with a modern design perspective. This narrative approach reflects the brand’s broader design language rooted in history and culture. Produced in limited quantities, the Pegasus model stands out within the collection thanks to its high quality materials and craftsmanship. The design is available in four different frame and lens color combinations, offering versatile options for various style preferences.

March 2026

Eco Eyewear’s Neos model, made from recycled aluminum, was honored with the “Sustainable Frame of the Year” award at the Love Eyewear Awards, held during the London-based 100% Optical fair. As part of Eco’s Aluminium collection, Neos attracts attention not only for being produced from environmentally friendly materials and sustainable production processes but also for its lightness, durability, and modern design. The unisex pantos shape, with its clean lines, offers a balanced and sophisticated aesthetic. Thanks to its aluminum structure, Neos guarantees exceptional lightness. Aluminum stands out as even lighter than titanium, which is preferred in the optical industry for its lightness and durability. In addition, aluminum can be recycled endlessly without losing its properties, making Eco one of the first brands to offer a collection using this material. The Aluminium collection offers dynamic looks with earthy tones such as khaki, wine, and bronze, alongside more vivid shades like raspberry and light blue. All models in the Eco Eyewear collection come with magnetic and polarized sun clips. These sun clips fit perfectly onto the optical frames.

March 2026

Zeno Grup Optik has strengthened its digital infrastructure and renewed its B2B platform. With the new system, business partners can now access the latest collections of the brands more quickly and efficiently. Developed with a focus on digital transformation, the platform aims to improve product access and streamline ordering processes for partners across the optical sector. Marking a strong start to the new season, the Zeno Grup Optik B2B platform now features the latest collections from Morlin Bron, Reacher, Ena, Lykan and all other brands within the company’s portfolio, making them available to optical retailers. Thanks to the renewed interface, users can review products more easily while order processes have been made faster and more efficient. The updated collections available on the platform also help optical stores follow seasonal products more closely and plan their inventory more effectively. Through its B2B platform, Zeno Grup Optik aims to provide partners with single point access to the latest collections of the brands in its portfolio while also offering a practical ordering and product management experience. With the addition of new season collections, the fully renewed Zeno Grup Optik B2B platform continues to serve as a strong digital meeting point for the company’s partners in the optical industry.

March 2026

Arma Lens has expanded the Pixar series in its three-month Mood collection with three new color options. Added to the colored contact lens portfolio, Pixar Avela, Pixar Navy and Pixar Virgo stand out with a design approach focused on natural appearance. The limbal-ring-free design of the series helps the contact lenses deliver a more natural look on the eye. A specially adjusted pupil opening also prevents the underlying eye color from showing through, creating a more uniform color effect. Pixar Avela offers a balanced and subtle appearance with grey tones, while Pixar Navy combines hazel and brown shades to create a warmer expression. Pixar Virgo blends hazel and green tones, offering a brighter and more striking color alternative. With their smooth color transitions, these three new shades aim to provide an aesthetic option for everyday wear. Produced in line with Arma Lens quality standards, the contact lenses in the Mood collection are designed for three-month use. The packaging of the collection also clearly states this usage period. With a diameter of 14.2 mm and a base curve of 8.6, the contact lenses are developed to fit a wide range of eye shapes. Available in powers from -0.50 to -6.00, the products are stocked and ready through Arma Lens.

March 2026

Original Vintage Sunglasses stands out with collections that combine Italian design heritage with vintage inspired aesthetics. The brand approaches eyewear with a timeless design philosophy that blends classic style references with contemporary interpretation. Each model reflects the craftsmanship tradition that remains an essential part of Italian manufacturing culture. Frames crafted by skilled artisans highlight the balanced relationship between traditional techniques and modern design. Vintage inspired silhouettes within the collections reinterpret the refined aesthetic language of the past for today’s style landscape. Sophisticated lines and balanced proportions define the overall aesthetic of Original Vintage Sunglasses collections. The designs offer a strong alternative for individuals who seek a look that is understated yet full of character. At the same time, the use of high quality materials and careful production processes ensures both comfort and durability. The models adapt easily to different style combinations from day to night, reflecting a timeless sense of elegance. By blending vintage references with modern details, Original Vintage Sunglasses transforms eyewear from a purely functional accessory into an essential element of personal style.

March 2026

With a radical and forward-looking vision, Vava stands out among the original design brands in the international optical world. Its design language, built on a strong aesthetic understanding, focuses on clarity, structure, and conceptual thinking. Rather than following fashion cycles, Vava develops its own design discipline, adopting an original approach inspired by architectural principles and contemporary art. Each model is positioned as a design object beyond being just an accessory. The brand’s collections express the relationship between form and structure through a strong visual language. Every model reflects Vava’s conscious, powerful, and intellectual design approach. This perspective is one of the key factors that draws attention from various design circles globally. Vava collections reach eyewear enthusiasts in Turkey through Pb Gözlük distribution. As part of Pb Gözlük’s curated brand portfolio, Vava offers a distinct perspective on contemporary eyewear culture. With its innovative design approach and strong brand identity, Vava continues to position eyewear not merely as a fashion product but as a space for cultural and aesthetic expression.

March 2026

Modo draws attention with its new collection, HD Acetate, by taking an innovative step using high-density acetate. High-density acetate ensures stronger colors, easier shaping, and lighter profiles compared to standard acetate, representing the latest advancement in Modo’s material technologies. Thanks to this special acetate combined with Modo’s meticulous designs, even the brand’s finest frames achieve superior durability and scratch resistance. While maintaining their lightness, the designs provide all-day comfort to users. Made from plant-based cellulose, HD acetate stands out as a stronger and more sustainable alternative compared to standard acetate. With Modo’s patented production process, the colors, patterns, and textures of the HD Acetate collection are embedded within the acetate layers rather than on the surface. This ensures sharp details, deeper visual effects, and vibrant colors that do not fade over time. With the HD Acetate collection, Modo once again combines advanced material technology with aesthetic design, setting a new quality standard in the eyewear world.

March 2026

Palm Angels continues to expand its fashion universe into new categories. Following the recent launch of its first fragrance line, the brand extends its vision with a new eyewear collection developed in collaboration with Mondottica Group. The collection reflects Palm Angels’ street culture driven attitude through bold volumes, statement acetates and graphic detailing. Positioned between fashion, accessories and lifestyle, the series underscores the brand’s multidimensional identity. The new eyewear collection includes 20 unisex sun styles and 18 optical frames. Offered in acetate and metal constructions, the designs feature Palm Angels’ distinctive graphic language and gothic logo elements. Standout pieces include the Angel model with its bold black acetate structure and wide temples, as well as Imperial, characterized by sculptural double hinge details and a strong square silhouette. Suitable for everyday wear as well as statement occasions, the collection presents confident silhouettes, refined detailing and a sophisticated fashion perspective.

February 2026

Held for the 54th time in Milan from January 31 to February 2, Mido 2026 once again confirmed its position as the most important international meeting point for the eyewear industry.

Despite taking place under the shadow of global factors such as economic uncertainty, geopolitical developments and the Winter Olympics, Mido 2026 further reinforced its position as the most important international meeting point of the optical industry. Spread across eight exhibition areas in seven halls at Fiera Milano Rho, the event hosted approximately 42,000 visitors and a total of 1,200 exhibiting companies, including 930 international participants. European countries—particularly Germany, France and Spain-were strongly represented, while growing participation from Africa, the Middle East and Asia highlighted the importance of emerging markets for the sector’s future. Visitor attendance from North America remained stable despite economic pressures, while the limited decline in Italy’s domestic attendance reflected general economic conditions. In addition, more than 16,000 company staff were present on-site throughout the fair.

Business, culture and vision together
Mido 2026 stood out not only as a commercial marketplace but also through its cultural and educational dimensions. While providing a strong trading platform for global professionals, it also emphasized the growing importance of marketing and storytelling within the sector. Brand identity and visibility strategies enabled companies to maintain connections with their target audiences beyond the show, turning the event into a year-round reference point.

Innovation and emerging trends
Collections highlighted lightweight construction technologies, performance-oriented designs and sustainable materials. The use of artificial intelligence expanded in areas such as design, personalization and visual comfort, positioning eyewear as a powerful extension of personal identity. Classic shapes were reinterpreted with contemporary aesthetics, while bio-acetates, recycled materials and bold color palettes drew attention.

Vision Stage and intellectual exchange
Sessions organized within the Vision Stage addressed not only the optical sector but also economics, sustainability and consumer behavior. International speakers offered diverse perspectives, transforming the fair into a platform that strengthened knowledge sharing and intellectual exchange. The Milano-Cortina 2026 Winter Olympics also provided an important context, emphasizing the relationship between performance, design and culture.

Mido Awards meet the winners
At the Mido Awards 2026, the sustainability-focused CSE Corporate Award was presented to Safilo Group. In the product categories, Silhouette International, Marchon Italia and Llexan Italia received awards; in retail, AndréOpticas Chiado was recognized for best store design and Optocentro for innovation. The Sergio Cereda Design Award went to Giada Tosana for the àero_46°N 12°E project.

Towards Mido 2027 | Eyewearland
Following the 2026 edition, Mido 2027 was announced with the “Welcome to Eyewearland” campaign. Through a symbolic universe that brings together design, technology, fashion and sustainability, the campaign highlights the relationship between vision and creativity and aims to shape the event’s future communication language. Scheduled to take place on February 6-8, 2027 at Fiera Milano Rho, the next edition of Mido will continue its role as a global platform where the optical industry reconnects, inspires one another and collectively shapes the future.

February 2026

Hoffmann Natural Eyewear has joined forces with Parisian designer Thierry Lasry, known for his bold and sculptural design language. Each frame in the capsule collection is crafted from genuine natural horn, a material that Hoffmann has refined into a signature over decades of meticulous workmanship. Within the capsule, Thierry Lasry’s clean, sharp and uncompromisingly modern aesthetic transforms natural horn into both a canvas and a sculptural object. The capsule collaboration consists of four optical frames and two premium sunglasses. Thierry Lasry commented on the project: ““Horn eyewear is one of the most iconic objects in the history of optics: a precious, enduring piece that transcends time like a true work of art. Combining my designs with Hoffmann’s unmatched expertise is about offering a vision of absolute elegance and luxury.” Wolfgang Thelen added: “Thierry Lasry embodies a distinctive vision of modernity and artistic expression in the world of eyewear. His designs are bold, avant-garde, and timeless – true design statements. The combination of his creative signature and Hoffmann’s decades of craftsmanship and excellence opens up a dimension that combines authentic style and exclusivity at the highest level.”

February 2026