Optik Dünyası has expanded its eye care portfolio with the introduction of OptiFresh Intensive Eye Drops. Available exclusively through the optical channel, the new product is designed to broaden the range of eye care solutions offered by optical retailers. Long established in other retail channels, the intensive hydration segment now gains a new alternative for optical stores with OptiFresh Intensive. Developed to support ocular surface hydration, the formula is designed to enhance everyday eye comfort. Its formulation combines 0.30% hyaluronic acid to help maintain long lasting moisture on the ocular surface with aloe vera to provide an added feeling of freshness. Manufactured in Italy, OptiFresh Intensive represents a new addition to the eye care category developed specifically for the optical channel. Today’s extended screen time, air conditioning, environmental factors and fast paced lifestyles can all contribute to dry eye symptoms and reduced visual comfort. OptiFresh Intensive offers a practical solution for people who spend long hours in front of digital screens and for those who prioritize everyday eye comfort. Backed by 23 years of experience in the contact lens sector, a strong infrastructure and an innovative approach, Optik Dünyası continues to strengthen the range of eye care solutions available through optical retailers.

August 2026

Woodys has expanded its Petite collection with eight new models designed specifically for adults with smaller facial proportions. Continuing its commitment to creating eyewear for different face shapes, the brand developed the Petite series to meet the needs of wearers seeking alternatives to standard frame sizes. This season’s additions include four acetate models, two metal acetate designs and two metal frames. Available in a variety of shapes and color combinations, the new styles are designed to provide better proportions and enhanced comfort for smaller faces. Throughout the collection, Woodys combines aesthetics and ergonomics within the same design philosophy. The natural acetates used in the Petite series achieve an exceptionally lightweight feel through the brand’s specialized manufacturing processes. Carefully selected color combinations further enhance the collection’s distinctive character. Models combining metal and acetate offer versatile options for a variety of personal styles. Specialized hinge systems improve durability, while advanced lamination technologies contribute to the frames’ long lasting performance. By expanding the Petite collection, Woodys aims to offer more wearers access to designs tailored to their facial proportions. The new models continue to reflect the brand’s commitment to comfort, lightweight construction and personal expression.

August 2026

Every woman’s style journey is unique. While some embrace clean, understated lines, others are drawn to more distinctive design details. Belmond’s sunglass collection brings these different preferences together within a unified design language. Alongside timeless silhouettes, the collection also features styles that reflect today’s fashion perspective. As a result, it offers a wide selection of models for women of different ages and personal styles. Balanced silhouettes, carefully selected colors and contemporary design details define the character of the collection. Everyday comfort is considered alongside aesthetic appeal, creating designs that are both stylish and practical. Belmond continues to develop timeless eyewear that adapts effortlessly to a variety of looks. The collection reinterprets classic elegance through contemporary touches. A refined design approach is paired with a confident sense of style. Elegance and functionality remain at the core of the collection’s design philosophy. Each model is created with versatility in mind, making it suitable for different lifestyles and occasions. Comfort, elegance and balance continue to shape Belmond’s women’s collection. Together, these qualities reflect the brand’s enduring vision of timeless style for women.

August 2026

Arma Lens is expanding its Natura colored contact lens collection for annual wear with the introduction of the new Natura Pina shade. Developed in response to growing consumer interest in natural tones, the new color further reinforces the collection’s focus on achieving a natural looking appearance. Arma Lens continues to meet a wide range of user expectations by offering new color alternatives across both its three month and annual wear collections. The Natura series is defined by shades that create natural looking eye color transitions. One of the collection’s standout additions, Natura Pina delivers a soft and balanced transformation with its forest green tone. Designed for wearers seeking a natural everyday look, the model combines aesthetic appeal with everyday comfort. The annual wear Natura series is available in myopic prescriptions ranging from -0.50 to -6.00 and is offered from stock. Manufactured with a 14.5 mm diameter and an 8.6 base curve, the lenses are designed to accommodate a wide range of users. By continuing to introduce new color options, Arma Lens further expands its presence in the colored contact lens category. Natura Pina stands out as one of the collection’s key shades for wearers who prefer natural color effects. The Arma Lens Natura series is available through selected optical retailers across Türkiye.

August 2026

Created for the SS26 season, Italia Independent’s Essenza and Emozione models combine the comfort of acetate with the brand’s iconic Italian design language. Essenza presents a softer, more feminine silhouette, while Emozione offers a bolder and more distinctive expression. Both models feature compact proportions that highlight facial features while bringing together functionality and aesthetics within the same design philosophy. Acetate frames paired with oversized lenses create a modern and sophisticated look. One of the collection’s defining details is the embossed Italia Independent logo, reinforcing the brand’s signature graphic identity while giving each model a distinctive character. Contrasting color accents further emphasize the collection’s bold design language. A palette of black, Havana, deep red and smoke tones adds versatility and a strong sense of style to the collection. Essenza and Emozione reinterpret eyewear as more than a functional accessory, expressing Italia Independent’s distinctive design philosophy through confident contemporary styling. Italia Independent collections are available in the Turkish optical market through Turkuaz Optik, continuing to introduce designs that reflect the brand’s unique creative identity.

August 2026

Tom Ford Eyewear has introduced its Spring/Summer 2026 collection shaped by the creative vision of Haider Ackermann. The collection draws inspiration from the forms and proportions of the 1990s. Narrow and wraparound silhouettes stand out throughout the new designs. Slim frame profiles contribute to the collection’s lightweight appearance. The use of metal creates a cleaner and more architectural aesthetic. Acetate styles, meanwhile, are enhanced by transparent details and vibrant color treatments. Shield lenses and curved geometries are among the collection’s defining design elements. The lenses feature mirrored and gradient effects in shades of blue, pink, and green. Brady 02, Parker 02, and Addison 02 are among the standout models of the collection. Brady 02 attracts attention with its mask inspired lens construction. Parker 02 offers a more avant garde look through refined metal profiles and a suspended bridge design. Addison 02 reflects the collection’s dynamic design approach with its soft lines and wraparound silhouette. Tom Ford Eyewear’s latest collection combines Haider Ackermann’s creative direction with the brand’s signature design details.

July 2026

Silmo Paris has announced the appointment of Joachim Froment as Jury President of the Silmo d’Or 2026 awards. The Brussels based designer and creative director will lead this year’s evaluation process for the prestigious awards program. A graduate of the Royal College of Art in London, Froment is known for bringing together industrial design, technology, and user experience in his work. He began his career in Copenhagen and later became a co founder of the design and technology studio Futurewave. The studio has collaborated on a variety of projects with international brands including Renault, LVMH, and Richemont. According to Silmo Paris, Froment’s design philosophy is rooted in a holistic approach that views products not as standalone objects but as part of broader systems. His work spans a wide range of categories, from furniture and lighting to mobility and consumer electronics. Throughout his career, Froment has received several international distinctions, including iF Design Award, Good Design Award, and Core77 Award. He is widely recognized for his cross disciplinary perspective on design. The Silmo d’Or 2026 awards will be presented during Silmo Paris, taking place from September 25 to 28.

July 2026

Silhouette has introduced its new Iconic Shades collection. The collection reinterprets the brand’s 1970s design heritage through its groundbreaking SilhoPure® 3D printed material and advanced titanium detailing. The new series draws inspiration from Dora Demmel, a key figure in shaping Silhouette’s design identity. With this collection, the brand revisits Demmel’s design philosophy through a contemporary lens. The range includes four models: Dora One, Dora Two, Dora Three, and Dora Four. Dora One stands out with its square shape and distinctive low temple line. Dora Two offers a more dynamic interpretation of the classic wayfarer silhouette. Dora Three is characterized by its rounded form and sculptural appearance. Dora Four is inspired by the brand’s historic Sunset model. The design combines flowing upper lines with sharply defined lower contours. The collection features cream, blush, dark olive, and mocha tones alongside Silhouette’s signature apricot and bright ivory colors. Yellow brown gradient lenses add further visual depth to the designs.

July 2026

Luxury eyewear brand Dita has unveiled a new collaborative collection created with Brazilian football icon Ronaldinho. The collection combines the brand’s design philosophy with performance focused engineering. The partnership brings together both the Dita and Dita Lancier collections under one umbrella. While Dita focuses on bold and architectural designs, Dita Lancier stands out with technical eyewear developed for active lifestyles. All models in the collection are handcrafted in Japan using premium materials. Ronaldinho stated that the collaboration provided an opportunity to bring his personal style and creativity into eyewear design. Dita Vice President Cody Cho noted that Ronaldinho’s influence on the world of football made the partnership a natural fit. Among the highlights of the collection is the Dita Lancier Lsa 119. The rimless model was developed to provide comfort during extended wear through its lightweight construction. The frame features titanium components and adjustable anti slip nose pads. While offering a secure fit, the design maintains a minimalist aesthetic. The lenses provide full UVA and UVB protection along with anti reflective and hydrophobic coatings.

July 2026

Vogue Eyewear has announced acclaimed Indian actress Kriti Sanon as its new brand ambassador. Sanon joins renowned actor and model Shahid Kapoor, who continues his long standing association with the brand, in the new Journeys campaign. Vogue Eyewear Journeys is built around themes of personal style, individuality, and self expression. Through this collaboration, the brand aims to strengthen its connection with a new generation of consumers. One of India’s most celebrated actresses, Kriti Sanon takes center stage in the campaign. Vogue Eyewear Journeys explores the evolution of personal style and its relationship with personal growth. Throughout the campaign, the protagonists encounter different versions of themselves. Windows are used as a visual motif to highlight ideas of perspective, reflection, and transformation. With Journeys, Vogue Eyewear positions eyewear as more than a fashion accessory, presenting it as an important element of personal style. The frames featured throughout the campaign were selected to reflect different identities and approaches to self expression. The campaign was directed by Emmy nominated filmmaker Suraj Wanvari, while photography was created by renowned photographer Prasad Naik.

July 2026