Vogue Eyewear has announced acclaimed Indian actress Kriti Sanon as its new brand ambassador. Sanon joins renowned actor and model Shahid Kapoor, who continues his long standing association with the brand, in the new Journeys campaign. Vogue Eyewear Journeys is built around themes of personal style, individuality, and self expression. Through this collaboration, the brand aims to strengthen its connection with a new generation of consumers. One of India’s most celebrated actresses, Kriti Sanon takes center stage in the campaign. Vogue Eyewear Journeys explores the evolution of personal style and its relationship with personal growth. Throughout the campaign, the protagonists encounter different versions of themselves. Windows are used as a visual motif to highlight ideas of perspective, reflection, and transformation. With Journeys, Vogue Eyewear positions eyewear as more than a fashion accessory, presenting it as an important element of personal style. The frames featured throughout the campaign were selected to reflect different identities and approaches to self expression. The campaign was directed by Emmy nominated filmmaker Suraj Wanvari, while photography was created by renowned photographer Prasad Naik.

July 2026