Longchamp reinterprets its signature Parisian elegance with a new sunglasses collection for Spring Summer 2026. The brand combines its contemporary design approach with a growing focus on sustainable materials. Frames crafted from plant based resins reflect an environmentally conscious production philosophy while maintaining a refined aesthetic identity. Sculptural silhouettes within the collection highlight Longchamp’s timeless yet modern design language. Bold shapes and balanced proportions present a contemporary interpretation of the brand’s distinctive Paris spirit. Carefully selected color tones further emphasize the strong visual identity of the frames. One of the standout models of the collection, the LO799S, features an oversized shield inspired design that reflects the dynamic character of the line. Made from plant based resin, the frame brings together sustainable material innovation and modern styling. The iconic horse emblem on the front recalls the brand’s heritage and serves as a recognizable signature detail. The elegant Longchamp logo placed on the temples adds a refined finishing touch to the design. With its confident silhouette and contemporary lines, the LO799S represents the brand’s modern style vision. Available in black and brick tones, the model offers a distinctive option for individuals seeking a bold yet sophisticated look.

March 2026

Karl Lagerfeld Eyewear presents its SS26 sunglasses collection, reinterpreting the brand’s signature Rock Chic heritage through a contemporary design language. Elegant lines and modern silhouettes reflect the iconic sophistication associated with the Karl Lagerfeld aesthetic. Among the highlights of the collection, the KL366S stands out with its oval shaped front and slim metal temples that create a refined and balanced silhouette. Crafted from lightweight metal, the frame delivers a modern finish while maintaining a minimalist design character. A subtle KL Monogram placed on the temples adds a discreet yet recognizable signature element. Solid tinted lenses complete the design with a touch of glamour, reinforcing the model’s sophisticated presence. Within the new season lineup, the KL366S is offered in dark silver, silver, amber gold and rose gold tones. Another key model in the collection, the KL365S, expresses a more graphic and bold character through its distinctive geometric front. Sculpted from ultra lightweight metal, the frame showcases a modern architectural approach to eyewear design. The lenses enhance the geometric structure with a futuristic glow, while the KL Monogram appears as a subtle metal detail on each temple, reinforcing the brand identity. The KL365S is available in light gold, shiny gold, dark silver and silver metal finishes.

March 2026

The new season highlights the rise of designs that combine the aesthetic codes of the past with contemporary interpretations. Swedish brand Vasuma brings retro lines together with modern minimalism through its timeless design philosophy, adding a refined character to spring style. Reflecting the Scandinavian design tradition built on simplicity and functionality, the brand balances aesthetic appeal with everyday comfort. Within the collections, the iconic silhouettes of the 1970s and 1980s are reinterpreted through clean yet confident lines. Slim frames, balanced proportions and natural color palettes stand out as essential elements of everyday style. Vasuma designs offer an ideal alternative for those who seek a look that is understated yet full of character. By combining retro references with contemporary simplicity, this design approach transforms eyewear from a purely functional accessory into a strong extension of personal style. Bringing together lightness and elegance, Vasuma eyewear becomes a complementary element of an urban and modern look as the sunny days of spring begin to appear alongside the winter season. With its minimalist aesthetic and timeless design language, the collections present a balanced style proposition that adapts easily to different lifestyles. Selected collections signed by Vasuma are available in Turkey through Pb Gözlük.

March 2026

Prada Linea Rossa introduces its new Performance eyewear collection, combining sporty aesthetics with a technical design approach. Bold lines, strong curves and lightweight construction define the overall design language of the new models. Advanced lens technologies within the collection also offer versatile solutions designed for different conditions and lifestyles. Among the highlights of the line, the 0PS B07S model stands out with its large wraparound front design. Thick temples featuring the Prada Linea Rossa rubber logo reinforce the brand’s distinctive athletic identity. The frame is available in matte black, matte cool grey and matte white, paired with hydrophobic lens options including corten mirror, gunmetal, multilayer flashlight and multilayer cyan tones. 0PS B06S, on the other hand, is defined by its dynamic shield style lens structure. The rimless, highly curved lens features a laser engraved Prada logo on the front for a bold visual impact. Ergonomic rubber nose pads ensure comfort, while the model is offered in matte black, metallic grey and iridescent purple finishes. Equipped with bio based nylon lenses, the design is available in mapo tone as well as multilayer fluorescent pink, gunmetal, cyan and blue purple hydrophobic lens options.

March 2026

Eyewear by David Beckham introduces a bold design statement with its new The Style Pioneer collection. The collection brings together contemporary design with a strong emphasis on craftsmanship, reflecting the distinctive aesthetic of the brand. Among the standout styles of the line, the DB 7146/S model represents the collection’s confident and expressive design direction. Crafted from acetate, the bold square frame features a sophisticated three dimensional architecture that adds depth and structure to the design. The frame is enhanced with premium custom riveted hinges that reinforce durability while highlighting the craftsmanship behind the model. Curved temple tips further improve comfort and ergonomics, supporting everyday wear. One of the signature details of the brand, the Talisman symbol appears on the temples as a distinctive visual element. The DB monogram, delicately laser engraved on the lens, adds a refined and contemporary finishing touch. The sunglasses are also designed to accommodate prescription lenses. The model is available in three color options designed to appeal to different style preferences. A brown frame with green lenses offers a classic and balanced look, while a black frame with blue shaded gold mirror lenses delivers a more statement driven aesthetic. A black frame with grey lenses completes the range as a modern and timeless alternative.

 March 2026

Moscot, the eyewear brand with over 110 years of heritage in Manhattan’s Lower East Side, run by the family for five generations, has introduced its Spring/Summer 2026 collection with the new campaign titled “Customized by Moscot.” As a natural continuation of last year’s Spring season “Designed by Moscot” campaign, “Customized by Moscot” highlights the creative process behind frame design while bringing fans even closer to the brand’s world. The campaign emphasizes the craftsmanship and precision that turn each pair of glasses into a unique expression. From frame selection to lens matching, from final adjustments to finishing touches, every detail that personalizes the eyewear is showcased. Zack Moscot, Moscot’s 5th generation and Chief Design Officer, said, “With this campaign, we wanted to show how every Moscot frame becomes personal. From the initial design to the hand-painted Custom Made Tints, each step reflects a balance between craftsmanship, functionality, and personal expression. This is not just about seeing clearly; it’s about how you present yourself through your personal style.” Each new Moscot model is designed to accommodate a wide range of prescriptions, lifestyles, and personal preferences, allowing customization in size, frame shape, lens material, and color tone.

March 2026

Designs by Anna-Karin Karlsson stand among the most striking interpretations of maximalist aesthetics in contemporary eyewear. The brand approaches eyewear not merely as a functional accessory but as a jewelry like design object. This perspective defines the distinctive character of the collections. Sculptural forms, dramatic silhouettes and eye catching details shape the core of the brand’s design language. Gold toned metal accents and delicate crystal embellishments add a powerful visual impact to each model. Carefully crafted decorative elements elevate the frames beyond conventional eyewear design. Within the collections, geometric exploration and refined ornamentation are presented in a balanced harmony. This approach creates bold frames that appeal to individuals who value expressive and distinctive style. During the spring season, these designs add a dramatic touch even to the simplest outfits, making them ideal for those who wish to express their individuality with confidence. The eyewear pieces offer a strong style statement for those who see fashion as a form of personal expression. Selected collections are presented to the optical market in Turkey through the distribution of Pb Gözlük.

March 2026

Daniel Klein Group held the first gathering of its traditional overseas customer event between January 29 and February 1. During the four-day event, the company’s investments in its eyewear department and the market response to its new collections were evaluated in detail. Throughout the event, the international market feedback on the sunglasses and optical eyewear collections, first introduced in August 2025, was discussed. Positive feedback from participating customers demonstrated the renewed confidence in the brand. While reorders were placed for the highly popular collections, Daniel Klein Group also shared the first hints about the new season collections being prepared for the next period. Presentations by company executives emphasized a design philosophy developed not only for the local market but also for the needs of the international market. The interest shown in the collections, prepared with a timeless design approach, was among the highlights of the event. The event, which lasted four days and included presentations, one-on-one meetings, and product introductions, served as an important meeting point for Daniel Klein Group to strengthen its relationships with its global business partners. The organization also once again demonstrated the brand’s growth strategy in the eyewear category and its ambition in the international market.

March 2026

Philippe Müller occupies the intersection where premium design meets superior quality, offering both sunglasses and optical models. Carefully curated by Efor Optik, this collection is designed for those who appreciate the difference. What makes Philippe Müller special is the perfectionism found in its invisible details. Zeiss lenses ensure clear and comfortable vision while providing UV protection. Additionally, Zeiss lenses minimize eye fatigue, offering uninterrupted comfort throughout the day. Philippe Müller eyewear stands out with every glance, reflecting the brand’s uncompromising commitment to superior quality through titanium IP-coated technology and meticulously crafted frame details. Thanks to their incredibly lightweight construction, these glasses are almost imperceptible on the face, combining elegance with engineering. Each frame, shaped with fine craftsmanship, reflects skill and aesthetic excellence. Renowned for their durability, Philippe Müller frames feature flexible and strong structures, offering a long-lasting investment that resists breakage and deformation. Designs that blend retro influences with modern lines promise timeless sophistication. Whether you prefer classic refinement or seek bold expressions, Philippe Müller’s design variety ensures you are always a step ahead. The Philippe Müller collection, designed for those who deserve quality and exclusivity, is available through Efor Optik.

March 2026

Inspired by the creative energy of Milan, Charlie Max Milano represents a new generation approach within Italian eyewear design. At the core of the brand’s philosophy lies the idea of combining Italy’s long standing craftsmanship tradition with a contemporary aesthetic vision. By merging cultural heritage with modern design sensibilities, the brand creates collections that feel both strong and refined. In each model, the balance between character and simplicity stands out, while elegance appears naturally rather than feeling forced or exaggerated. Carefully considered proportions, clean lines and timeless color choices shape the overall aesthetic language of the collections. This approach elevates eyewear beyond a purely functional accessory and turns it into an important expression of personal style. Charlie Max Milano offers a confident statement for individuals who embrace a modern, effortless sense of style. By bringing together the dynamism of urban life with the refined spirit of Italian design culture, the collections add a sophisticated touch to everyday looks. Selected collections reach eyewear enthusiasts in Turkey through the distribution of Pb Gözlük, reflecting the timeless elegance of Italian design culture.

March 2026