Nike Vision has announced its first global campaign dedicated entirely to football. The campaign is headlined by Virgil van Dijk, Sam Kerr, and Hwang Hee-chan. Through its new Zeus Rise and Radeon models, the brand brings together performance eyewear and lifestyle driven design within a single platform. Launched ahead of this summer’s major football tournaments, the campaign highlights the connection between football culture and eyewear technology. Nike Vision places vision, precision, and performance at the center of the initiative. Zeus Rise, the collection’s performance focused model, was developed for professional athletes. Equipped with Nike Max Optics technology, the frame is designed to provide exceptional visual clarity from multiple angles. Zeus Rise is also being used as part of World Cup athlete kits for the first time. The collection’s second model, Radeon, combines everyday wear with sport inspired styling. Influenced by contemporary football culture, the design merges athletic details with a modern silhouette. As part of the campaign, Nike Vision is carrying out extensive promotional activities in major cities, including New York and Los Angeles. The brand also aims to increase its visibility across key travel hubs such as Milan, London, Barcelona, Tokyo, Rio de Janeiro, and Mexico City.

June 2026