“Thanks to Silmo Istanbul, we have the opportunity to closely follow global optical trends and experience innovations in the sector firsthand.”

Hello Mr. Elmas. Could you please introduce yourself to our readers and share the founding story of Emre Optik?
Hello, I am Ilyas Elmas. The foundations of Emre Optik date back to a family initiative established in Izmir in 1978. At a time when the optical sector had not yet reached today’s level of technical and aesthetic maturity, the need for reliable guidance in selecting the right eyewear was already quite evident. We have never positioned this profession merely as a commercial activity. Instead, we have always approached optics as a field of expertise that directly contributes to quality of life. Over the years, this perspective has evolved into a strong corporate culture shaped by continuity, trust and accumulated knowledge. Today, Emre Optik represents a well established brand identity in the Aegean Region, operating across multiple locations while successfully integrating traditional expertise with a contemporary understanding of optics.

Emre Optik has built a strong retail network across the Aegean Region today. What has been your core strategy throughout your growth journey?
Our approach to growth has never been driven by rapid expansion. Our primary focus has always been to build sustainable trust. In every region where we operate, our main strategy has been to accurately understand customer expectations and deliver high quality solutions that meet those needs. The combination of the right product, the right consultancy and a consistent commitment to quality has played a decisive role in our development. At the same time, we have expanded our portfolio by incorporating global brands, increasing both aesthetic and technical diversity. This has allowed us to establish a balanced and versatile product structure that appeals to different customer segments. We have also chosen to adapt to the dynamics of time and changing conditions. In this context, our recent investments in digitalization have significantly expanded our reach, creating a strong structure that complements the physical store experience. This integration through digital channels has enabled us to establish a more seamless and multidimensional communication with our customers.

When building your product portfolio, how do you maintain the balance between brand, style, quality and price?
A product’s technical performance is just as important as its aesthetic appeal. For this reason, when curating our portfolio, we pay close attention to establishing a balanced structure between design, durability and comfort. At the same time, by offering alternatives across different price ranges, we make it possible for every customer to access a product that aligns with their expectations. By bringing together different segments in a well balanced way, we create a structure that responds to both accessible and premium demands. This approach enables us to maintain a strong balance between accessibility and quality, which is central to our brand identity.

Which optical and sunglasses brands perform best in your stores?
The sunglasses category stands out as a high demand segment, particularly under the influence of seasonal dynamics. The increased activity during the summer months makes our product variety and stock management in this category more dynamic. At the same time, optical frames and advanced lens solutions also hold a significant place within our portfolio. International brands such as Ray-Ban, Persol, Prada and Miu Miu are frequently preferred by our customers. In addition, by offering a well balanced product range across different price segments, we continue to appeal to a broad customer base. Our product diversity stands out as a key factor that both strengthens brand loyalty and supports new customer acquisition.

How would you define your service approach during and after the sales process?
The optical sector is inherently built on trust. For this reason, we do not view the sales process as a single transaction, but rather as the beginning of a long term relationship. Customers expect accurate guidance when choosing a product they will use for an extended period. At this point, we place great importance on making the process more informed and secure through careful needs analysis, clear communication and personalized recommendations. Transparency, accurate product guidance and strong after sales support form the foundation of our business model. Following the purchase, we continue to support our customers through services such as maintenance, adjustments and technical assistance. The fact that our customers return to us years later is the strongest indication of the relationship we have built.

What are your thoughts on the development of the Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul Optical Fair stands out as one of the most important meeting points in the optical sector. It is a powerful platform where new collections are showcased, trends are shaped and industry professionals come together. Thanks to Silmo Istanbul, we have the opportunity to closely follow global optical trends and experience innovations in the sector firsthand. We also find it highly valuable that the fair increasingly focuses on professional education through initiatives such as the Silmo Istanbul Academy, and that it supports and encourages industry professionals through awards like the Silmo Award Istanbul.

Thank you for your time. Finally, we would love to hear your thoughts on 4 your eyes.
We believe that publications that enhance the flow of information within the optical sector hold significant value. Platforms such as 4 your eyes serve as an important reference point for both industry professionals and readers with an interest in optics. We believe that such initiatives will continue to contribute to the development of the sector, and we would also like to extend our thanks for this interview.

May 2026

“Our Elit Optik street store was selected as the 2nd Best Store in Türkiye at the Silmo Award Istanbul. We are proud of this prestigious award, which honors our efforts and strengthens our professional motivation.”

Hello Mr. Osman Baharoğlu. Could you please introduce yourself to our readers and tell us about your journey into the optical sector?
Hello, I was born in Konya in 1983. I completed my entire education in Konya. I entered the optical sector in 2002 and have been passionately practicing my profession ever since. After completing my military service, I got married in 2007; my wife is a teacher. I am a father of one daughter and one son. In 2008, I established my own business by opening my first store. Today, we operate six stores in different locations across Konya. My interest in this sector was sparked by my fascination with sunglasses since childhood. Over time, realizing that eyewear is not only a necessity but also an element of style and identity further strengthened my commitment to this field.

How did your experiences in Istanbul and Ankara shape your retail approach in Konya?
The experience I gained in major cities like Istanbul and Ankara, especially in shopping malls with high customer traffic, has been extremely valuable for me. In these cities, I had the opportunity to observe that optical retail is not only about selling products but also about managing an overall customer experience. I closely witnessed how global brands are presented, the language of in-store communication, the relationship built with customers, and the importance of following trends. Istanbul, in particular, with its constantly evolving dynamic as a fashion hub, significantly broadened my perspective. By bringing all this experience back to Konya, I aimed to offer a more contemporary, more conscious, and stronger retail understanding to my customers. I believe this approach has played an important role in helping us stand out in our city.

What strategy do you follow when building your brand and product portfolio? How would you describe the customer profile in Konya?
When building our product portfolio, we aim to create a balanced structure that appeals to all segments. What matters most to us is ensuring that every customer who visits our stores can find an option that suits both their style and budget. Today, we carry more than 30 brands in our stores. We bring globally renowned brands such as Cartier, Gucci, Saint Laurent, Bottega Veneta, Prada, Miu Miu, Versace, and Dolce & Gabbana together with our customers. In recent years, the customer profile in Konya has become significantly more conscious. Preferences are no longer driven solely by price; quality and design are now key factors. We aim to meet these evolving expectations by offering a well-curated and diverse product range.

How do you maintain the same level of service quality across all your stores?
One of the most challenging aspects of growth is maintaining consistency. We prefer a systematic approach in this regard. Across all our stores, we use Cyber Optic and barcode systems to manage stock and sales processes. We make a conscious effort to work with experienced and dedicated teams. Employee satisfaction is a priority for us, as a happy team directly reflects on customer satisfaction. At the same time, creating a sense of belonging within the team is very important to us. We strive to build not just a workplace, but a family-like environment in our stores. This approach, which also includes our customers, ensures that our service quality remains consistent across all locations.

What are Elit Optik’s future plans? Are you aiming to open new stores?
We closely monitor current economic conditions and developments in the sector. In the short term, we do not have plans to open a new store. However, in the long term, our goal is to expand the number of our stores and establish Elit Optik as a more widespread brand across Türkiye. While growing, our priority is to take solid steps and maintain our existing quality standards.

What would you recommend to young opticians and entrepreneurs entering the sector?
Young professionals entering this field must first invest in their own development. It is not enough to rely solely on theoretical knowledge; practical experience gained in the field is essential. It is not possible to become a master without first going through the apprenticeship stage. I would advise them to be patient, open to learning, and respectful towards their profession.

How do you evaluate the development of Silmo Istanbul Optical Fair and its contribution to the sector?
It is a fact that Silmo Istanbul Optical Fair is an indispensable meeting point for our sector. I believe it is a very strong platform where all stakeholders come together and where innovations and trends can be closely followed. Moreover, this year we had a completely different experience at this valuable event, which we have been visiting for years and where we source products for our stores. Our Elit Optik Street store was selected as the 2nd Best Store in Türkiye at the Silmo Award Istanbul. We are proud of this prestigious award, which honors our efforts and increases our professional motivation. We would like to once again thank the Silmo Istanbul team and the Silmo Award Istanbul jury for bringing these awards to the sector.

Thank you for this valuable interview. Finally, could you share your thoughts about 4 your eyes?
I would like to thank the entire 4 your eyes team for presenting developments in the optical world through high-quality content. Your publications make a significant contribution to the sector both technically and visually. I consider it a valuable resource for closely following the industry. I wish you continued success.

April 2026

“I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector.”

Hello Mr. Saydam. Could you please introduce yourself and tell us how your business life began and how you entered the optical sector?
Hello, I am Oytun Saydam. I was born in Malazgirt in 1984 as the child of a civil servant family. I started my business life in 2008 in different sectors such as technology, electronics and Gsm. For many years I operated in import, export, wholesale and retail sales as well as technical service and spare parts. This process provided me with a strong foundation both in commercial discipline and customer relations. My introduction to the optical sector happened thanks to crossing paths with Enes Kadir Yaman, who is now my business partner. When his opticianry education and sector experience came together with my commercial background, the idea of starting a new journey emerged naturally.

The result of this partnership was Saydam Optik. Could you talk about the process of establishing your store and the contributions of your partnership to your business?
We turned our store idea into a concrete project in the summer of 2023. We decided on a location in Adapazarı, the central district of Sakarya, at a point opening onto Çark Street with very dense pedestrian traffic. In selecting the location, we evaluated criteria such as ease of transportation, the presence of nearby healthcare businesses and pharmacies, and proximity to the city square. By visiting Silmo Istanbul we took important steps regarding brand agreements and the store infrastructure. Thanks to this planning, which progressed simultaneously with the architectural process, we were able to bring the store to life in a short time. Throughout my business life I have observed that people who truly love their work and carry it out with dedication always make a difference. Mr. Enes is someone who grew up in the sector, completed his education in this field and knows store operations closely. I, on the other hand, have more experience on the commercial structure, organization and business development side. When these two different backgrounds came together, a strong balance emerged. Over time we built not only a business partnership but also a strong bond of friendship. As we grow the store together, I can say that we move forward shoulder to shoulder.

You managed to establish a strong stock structure during a period when supply processes became more difficult. How did you manage this process?
In the post pandemic period supply chains were quite challenging. However, the fact that we had already contacted some companies before the store opened provided an advantage. Even though we could not reach all the brands we had planned at the opening, we quickly included the products we were able to access in our stock system. Although many brands could not make it to the store opening, we made every effort to add as many products as possible to our inventory and our preliminary accounting system. The location of our store also enabled us to receive positive feedback very quickly from the first day of opening. In addition, we invested early in technical service and workshop infrastructure for our store. We believe that one of the most important advantages and freedoms of being a street store lies here. Thanks to our spare parts and service preparation, we can respond to customer needs immediately.

Your participation in De Rigo’s Vogue presentation event in Bodrum was a remarkable development. What does this invitation mean for you?
As we continue our journey with Saydam Optik and turn our dreams into reality, the successful progress of our sales gave us the courage to hold more product stock. Being invited to such presentations by major companies like De Rigo was certainly among our plans. However, these types of events usually require a purchasing quota. In the province where we operate there were only five stores capable of meeting this quota. Being added to this invitation as a +1 store in our first year after opening showed that we had achieved the right momentum in a short time. This situation may be perceived as ordinary for some optical stores, but we see a newly opened optical store proving itself in such a short period as a success story and we welcome it with pride and happiness.

How do you evaluate the development of the Silmo Istanbul Optical Fair and its contribution to the sector?
Every year optical stores, manufacturers and distributors meet at the Silmo Istanbul Optical Fair. I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector. At the fair we have the opportunity to meet companies and colleagues who come from abroad. We are able to follow all technologies, trends and innovations related to the sector and its future. We believe that Silmo Istanbul, which brings our colleagues together, is a very important organization for our sector and creates a sincere environment of business partnership without overlooking any business whether small or large.

Thank you for your valuable interview. Finally, we would like to hear your thoughts about 4 your eyes.
Thank you for giving us a place in this issue. I should mention that my partner Enes has been a reader of 4 your eyes since 2014 and being featured in your magazine carries a special value especially for him. 4 your eyes is an important publication that keeps our sectoral knowledge and ideas up to date with its strong content. We thank the entire team for your contribution and effort for the sector and wish you continued success in your work.

March 2026

“Silmo Istanbul makes a valuable contribution both to refreshing our professional vision and to keeping the industry’s dynamism alive.”

Hello Ms. Canlı. Could you introduce yourself to our readers and tell us about your entry into the optical industry?
Hello, my name is Pelin Canlı. I graduated from Istanbul Bilgi University’s Public Relations department in 2019. After graduation, I worked in different fields such as digital editing and tourism, gaining experience that allowed me to engage closely with a wide range of people. My long-standing interest in fashion and clothing, combined with my desire for direct human interaction, naturally led me toward the optical industry. With this motivation, I enrolled in the Opticianry program at Istanbul Aydın University. Following my graduation, I had the opportunity to work both voluntarily and professionally at leading institutions within the sector. After nearly three years of what I describe as “being in the kitchen of the business,” gaining hands-on and in-depth experience, I finally found the courage to open my own store, which had always been my dream.

When did you decide to open your own store, and what was the biggest challenge you faced while turning this dream into reality?
The idea of opening my own store actually began to take shape in my mind on my very first day in the Opticianry program. I knew that an optical store would be the best way to reflect both my interest in fashion and my people-oriented approach. However, this idea truly became tangible after the intense three-year experience I gained while working at leading institutions in the sector after graduation. During that period, I not only learned the technical aspects of the profession but also shaped my vision of ideal retailing. The greatest challenge was taking that first courageous step out of the comfort zone of corporate life and assuming full responsibility on my own. Although I occasionally encountered prejudices related to my young age, I was able to overcome them quickly thanks to my communication background and professional competence. Seeing our guests leave the store satisfied and hearing their positive feedback remains my greatest source of pride and makes all the challenges worthwhile.

What criteria do you prioritize when selecting the brands featured in your store?
While shaping our brand portfolio, we closely follow both local and global optical trends as well as international fashion weeks. We analyze data to identify the collections that best match the demographic structure and purchasing habits of our region. Alongside well-known brands, we also place strong emphasis on niche labels that differentiate us through quality and design. In order to appeal to different customer segments, we have created a balanced and dynamic product mix ranging from accessible luxury to premium. In this way, we are able to present global fashion simultaneously in our Çekmeköy store, offering a local experience with a global vision.

Which brands are most preferred by Pelin Canlı Optik customers, and how would you describe your customer profile’s approach to fashion trends?
We observe that our customers’ preferences reflect a balanced mix of global fashion leaders and design-oriented boutique brands. Rather than gravitating solely toward the most dominant mainstream labels, customers are becoming more conscious and are increasingly seeking distinctive pieces that align with their lifestyles while combining quality and aesthetics. We actively support this awareness through our approach. Our priority is not the name on the label, but finding the solution that best suits the individual’s facial anatomy and personal style.

Pelin Canlı Optik is just one year old. Could you share your short- and long-term goals for the store?
As a young and newly established store, our priority is to firmly establish our service standards. We are focused on ensuring that the foundations we have built are solid and that we consistently deliver the experience we promise. Over time, we aim to add new services and applications on top of this strong structure. For now, our main objective is to position Pelin Canlı Optik as a reliable and sustainable brand.

What are your thoughts on the development of Silmo Istanbul Optical Fair and its contribution to the industry?
With its stable and growing position, Silmo Istanbul has become an indispensable bridge for trade and interaction not only for our country but for the entire region. I believe it plays a highly strategic and unifying role in showcasing our industry’s production strength and potential on the international stage. By bringing all stakeholders together under one roof, this organization makes a significant contribution to refreshing our professional vision and maintaining the sector’s dynamism.

Thank you for this valuable interview. Finally, could you share your thoughts on 4 your eyes?
Thank you very much for featuring us. With its broad sectoral vision and rich content, 4 your eyes serves as a constant source of inspiration, especially for young entrepreneurs like myself. I will continue to follow this publication, which truly captures the pulse of the industry, with great appreciation and respect.

February 2026

“Winning a prestigious the Silmo Award Istanbul represents an indescribable happiness and a great achievement for me. This award showed me that the vision
I have dreamed of has found its true place in the industry and gave me the
courage to do even better.””

Hello Ms. Uzundemir. Could you briefly introduce yourself to our readers and tell us how your journey in the optical sector began?
Hello, I am Zehra Uzundemir. After graduating from the Opticianry program in 2020, I began my journey in the sector. I worked for two years at an optical store in my hometown, which gave me the opportunity to develop my skills both in the workshop and in direct customer interactions. Over time, I realized that helping people and seeing their satisfaction made me even more committed to my profession. I vividly remember delivering glasses to an elderly customer who, upon seeing clearly, expressed her heartfelt gratitude and prayers. That moment deeply moved me and made me understand once again how meaningful my work is for people. I can confidently say that this feeling has been the foundation of my journey in the optical sector.

You opened Zehra Optik in Muğla in 2025. Could you share when and how you decided to start your own store?
The idea of opening my own store began to take shape while I was still a student in the opticianry program. From that time, I imagined a concept that was different from standard stores. I wanted to create a space where people could feel comfortable, at ease, and truly welcome, beyond the usual optical store experience. My early professional experiences helped me refine this vision and guided me on the path I should follow. I aimed to design a store that not only offers products but also listens to customers’ real needs and provides personalized solutions. Over time, these ideas became clear, and with the combination of courage and experience, I was able to bring this vision to life in my own store. Zehra Optik is not just a workplace for me; it is the tangible realization of a dream I have nurtured for years.

Silmo Award Istanbul 2025 recognized you as ‘The Best Store’. What does this award mean to you and how does it influence your future goals?
Even as a young professional newly entering the optical sector and with my store having been open for only five months, being honored with such a prestigious and internationally recognized award was an indescribable joy and a highly meaningful achievement. I see this award not just as personal recognition, but also as affirmation of the approach I have tried to build and the unique store culture I aimed to create at Zehra Optik. Being acknowledged on such an important platform in a short time gave me tremendous confidence that I am on the right path. The award has strengthened our vision and reinforced our belief in our future goals. It has also inspired us to elevate the quality of our service, expand our product variety, and further innovate. At the same time, it comes with a greater sense of responsibility, as expectations from Zehra Optik are now higher. Moving forward, I want the store to evolve not just as a place to sell products but as a space for guidance and trust, where customers feel supported and valued. This recognition has shown me that the vision I have pursued resonates in the sector and motivates me to strive even further.

When selecting the products and glasses for your store, what criteria are most important to you?
When choosing products, I place great emphasis on brand recognition and reliability. Offering well-known brands allows me to provide customers with strong assurance of quality. At the same time, I do not want to remain solely within the familiar lines, so I make sure to include boutique and unique designs in our selection. Every customer has a different style and need, and being able to offer this variety is very important to me. I also apply the same care to lens selection, considering both visual aesthetics and technical performance. My goal is to ensure that anyone entering the store can easily find options that are both fashionable and suitable for their vision health. Therefore, when curating our collection, I take trends, quality, and customer feedback into account together.

Silmo Istanbul Optical Fair took place for the 12th time. What are your thoughts on the fair’s development and its contribution to the sector?
We have seen the Silmo Istanbul Optical Fair grow stronger each year. The fair has become more than a platform for showcasing new products; it is an important gathering point where the pulse of the international optical industry is felt. Seeing different brands, designers, and industry professionals together provides us with inspiration. It also greatly contributes to the exchange of professional knowledge and the development of a shared industry culture. I firmly believe that Silmo Istanbul will continue to increase its international impact in the coming years.

Thank you for your valuable interview. Lastly, what are your thoughts on 4 your eyes?
The optical magazine, 4 your eyes, stands out as an important resource that offers in-depth insights into the sector while keeping up with trends and innovations. For industry professionals like me, it serves as a valuable reference point, helping us stay informed about developments and fostering the flow of knowledge and professional growth. I wish continued success to the team.

JANUARY 2026

“Silmo Istanbul is no longer just a trade fair; it has become a powerful platform that showcases Turkey’s potential in the optical industry to the world.”

Hello Mr. Kürşatlar. Let’s begin our interview by getting to know you. Could you introduce yourself and share how you first became involved in the optical sector?
Hello, I am Umut Kürşatlar. I was born in 1992 as the son of a father who worked as an eyewear wholesaler and a mother who was a public officer. I grew up surrounded by the world of eyewear and optics from an early age. Thanks to my father, I had the opportunity to learn the fundamentals of the profession closely and gained a natural affinity for the field. Due to my interest in mathematics and physics, I pursued engineering and graduated from the Department of Naval Architecture and Marine Engineering. After working as an engineer for some time, my passion for commerce and longing for the optical sector became stronger. I then completed a second degree in Opticianry. Inspired by the knowledge, experience and vision of my father, Ata Kürşatlar, who is one of the most respected and established figures in the sector, I continue to carve out my own path under the roof of U&K Optik with the same dedication and discipline. By adding my own vision, aesthetic perspective and modern retail approach to the knowledge and work ethic I inherited from my father, I blend traditional expertise with today’s innovative mindset and strive to bring a both rooted and contemporary touch to the industry.

Could you tell us about the establishment of U&K Optik? How did your retail journey begin?
I decided to bring my own brand to life by combining the experience I had gained over the years in wholesale optics with the boutique retail approach I observed abroad. The premium boutique concept I had long dreamed of became a reality in Anadoluhisarı, one of Istanbul’s most distinguished neighborhoods. U&K Optik was designed not only as a point of sale but as a living space that highlights design, aesthetics and personal experience. Although I received many name suggestions, I wanted the brand to fully reflect my own vision, so I chose the name U&K, representing my initials. In short, U&K Optik was founded with the aim of offering a personalized optical experience that brings together years of expertise, international inspiration and a local boutique perspective.

Could you tell us about the after sales services you offer? How do you build customer loyalty?
As a boutique eyewear store, we see each of our customers as a long term friend. In our after sales support, we prioritize being there for them whenever they need anything related to their eyewear. We adopt a personalized approach to build customer loyalty. By getting to know our customers’ style, face shape and usage habits, we provide tailored recommendations in their future visits. In short, for us, a sale is not just a transaction but the beginning of a long lasting relationship based on trust.

Do you find the sector’s sales and training initiatives sufficient? Do you organize training programs for your staff?
Although training activities in the sector have increased in recent years, I believe there is always a need for more due to evolving technology and design trends. At U&K Optik, we place great importance on staff training. We ensure that our employees attend trainings organized by lens manufacturers and brands so they can maintain both their technical knowledge and service quality. We also enable them to participate in international fairs and seminars, allowing them to closely follow global trends and industry innovations. This way, our team provides service not only as salespeople but as professionals who understand the product, its technology and the spirit of the brand.

Do you follow international optical fairs and industry developments?
Yes, I closely follow international fairs to stay in tune with the pulse of the industry. Every year, I regularly attend the Mido and Silmo Paris optical fairs. These fairs are not only about seeing new collections but also serve as major sources of inspiration for observing trends, technological developments and the future of the global optical sector firsthand. In fact, the concept of my store was born from the impressions I gained at these fairs. My goal was to create a retail concept that reflects the boutique optical approach seen in Europe, which is still relatively rare in Turkey. Thanks to this vision, both our store architecture and our service philosophy stand apart from traditional retail. In short, international fairs are not just events for us but centers of continuous renewal, inspiration and vision.

What are your thoughts on the development of the twelfth edition of Silmo Istanbul Optical Fair and its contributions to the sector?
Silmo Istanbul has become an increasingly significant meeting point for our industry, reaching closer to international standards each year. With its brand diversity and the quality of its exhibitors, it clearly reflects the strength of the Turkish optical sector. For me, Silmo Istanbul is not just a commercial event but also a hub for industry innovations, idea exchange and inspiration. The insights we gain at the fair each year directly contribute to the vision of our store. Silmo Istanbul is no longer just a trade fair; it has become a powerful platform that showcases Turkey’s potential in the optical industry to the world.

Thank you for your valuable interview. Lastly, we would like to hear your thoughts on 4 your eyes.
Thank you. It is truly meaningful to be featured in such a high quality industry platform. 4 your eyes stands out not only as a source of news or promotion but also as a medium that brings vision and depth to the optical sector. I believe that its ability to bring together different stakeholders and facilitate knowledge sharing creates a major advantage for us retailers. With its impartial, up to date and professional content, it makes a real difference in the sector. In short, I see 4 your eyes as one of the voices and showcases of the optical industry. My sincere thanks to everyone who contributes to it.

December 2025

“Adapting rapidly and effectively to the evolving optical world, Silmo Istanbul keeps its finger on the pulse of the Turkish and regional markets.”

Let’s begin by getting to know you. Could you tell us about yourself and share the story of how you entered the optical industry?
Fatih Aslan: Our journey, which first started in 1996 in a watch and optical store, brought us to today with the participation of my brother in 2010. Of course, whole process was not easy. Over time, we faced both industry-specific and economic challenges; however, we stayed true to our goals, made the right investments at the right time, and took steady steps forward. For many years, I worked in the workshop — the heart of the business — and later in sales and supply. By identifying and improving the industry’s shortcomings, I actually laid the groundwork for the corporate structure we have today. I trained my brother to take part in the infrastructure of the corporate retail sector in 2006, and after he completed his military service, I brought him into our business in 2010.

Yusuf Aslan: As my brother mentioned, under his guidance I gained four years of experience starting in 2006 before completing my military service. I began working with my brother, the Founder of Ceylan Optik in Söke, Aydın, in 2010. In our business, the division of work is split into two parts. I currently serve as the operator of our stores. I am responsible for product distribution to stores, post-sales communication, departments, and infrastructure.

Can we say that with your first store in Söke district in 2008, the foundations of Galaxy Optik were laid? How was the process of opening your first store?
Absolutely. Even when opening Ceylan Optik, I shared the same vision regarding the services we would provide. I have always been in favor of corporateness, because being corporate reflects the importance and respect we show to our customers. After all, we have been serving in this sector for many years now. For this reason, we have never adopted a working system that lacks planning, order, transparency, or trust. Conducting our work with seriousness and precision is a reflection of the respect we have for both ourselves and our customers.

Can you tell us about the target audience, concept, and interior design of your new mall store?
With Galaxy Optik, our goal was to create a boutique store in our precious city, Aydın that features the top segment of brands. We wanted high-end products and brands to meet our customers in a visually aesthetic environment. Through our boutique retail concept, we enable our target audience to access world-famous brands easily and trustfully. We designed the store with great care and an elegant aesthetic approach that would instantly capture our customers’ curiosity. We are happy to receive positive feedback and to offer our customers high-quality service.

Do you only feature high-end products in your stores? Which optical and sunglasses brands do you sell the most?
To be honest, yes, we mostly prefer to sell top-segment products. We are selective in terms of brands, and we continue our path by offering up-to-date and trendsetting models. Many premium brands are easily accessible in our stores. For us, it has always been a priority to maintain the right balance between health and fashion. We aim to offer our customers both sophistication and eye health together.

What methods do you use to respond to changing customer expectations in recent years?
People no longer decide on the eyewear they will buy only by seeing them in optical stores. Especially among younger generations who use digital channels more actively, awareness and expectations about brands have evolved and become more informed. Meanwhile, social media has become a stronger promotional tool than ever before. Therefore, as Galaxy Optik, we identify our target audience primarily through social media and carry out our promotional and advertising activities accordingly. By speaking the same language as our customers, we take steps that align with their expectations and move forward together.

What are your thoughts on the contributions of Silmo Istanbul Optical Fair to the optical industry?
As someone who has attended leading international optical fairs and industry events for years, it is very important for me to learn about innovations and technological developments and to reflect them in our business through discussions with my colleagues. For this reason, visiting the Silmo İstanbul Optical Fair every year is always an exciting experience. Silmo Istanbul manages to surprise us in a good way each year with its innovations and fresh perspectives. Adapting rapidly and effectively to the evolving optical world, Silmo Istanbul keeps its finger on the pulse of the Turkish and regional markets. I believe Silmo Istanbul plays a crucial role in shaping the future of the optical industry.

Thank you for this valuable interview. Finally, could you share your thoughts about 4 your eyes Optical Magazine?
I can say that I haven’t missed a single issue of 4 your eyes for many years. With your carefully curated, rich content, you provide every kind of information, news, innovation, trend, and technology that optical professionals need. By presenting detailed information about brands, companies, and their innovative steps, you actually open a window of opportunity for all optical professionals. We wish continued success to your entire team.

November 2025

“The educational sessions and workshops within Silmo Istanbul play a critical role in enhancing the knowledge and expertise of industry professionals.”

Hello Mr. Doğanay, could you let us get to know you a little better? How did you enter the optical industry?
Hello, I am Mehmet Akif Doğanay. I was born in Istanbul in 1984. In 1997, at a relatively young age, I began working at Dural Optik in Sirkeci under my mentor and also my uncle, Alaaddin Karabulun. By working in different areas of the optical sector, I gained a broad perspective on the industry. I experienced every aspect of the field, from watch and eyewear production to pharmacy-based optical services, and from Sirkeci’s small-scale retail culture to shopping mall stores. I also had the opportunity to closely observe the traditional “licensed optician” system that existed in Turkey before foreign investment entered the retail sector, as well as the operations of corporate international firms that later entered the market. These experiences gave me the chance to identify gaps in the sector and develop innovative solutions to address them. With this purpose, I embraced adding value to our industry as a personal mission.

You founded Everest Optik in 2023. How did you decide to open your store, and what was your main motivation?
In our industry, the ultimate goal for everyone who completes their apprenticeship and journeyman period is to open a store and become the owner of their own business. However, I realized that in a globalized world, the mindset of “better a small business of your own than nothing” is no longer sufficient. I observed that those who do not grow are forced to shrink, and small businesses cannot compete alone with large companies. The same situation applied to the watch market. Therefore, as Doğanay Group, we applied the franchise model, which we successfully implemented in the watch sector, to the eyewear industry. We built upon our experience in the watch industry to establish a new structure in the optical sector. The choice was simple: grow or fade away. We chose to grow.

Could you share with our readers the process behind the name and brand identity of Everest Optik?
The name Everest Optik and our brand identity were carefully chosen to best reflect our goals and vision. Everest represents the peak we aim to reach in the optical sector. The name was created not only as a brand but also as a symbol of our commitment to excellence, innovation, and trust. Everest Optik is positioned as a representation of both quality and an innovative approach in the eyewear industry. Our brand aims to be recognized and trusted not only in Turkey but also internationally. The name Everest encompasses clarity and excellence in the vision experience as well as our constant desire to reach higher. We aim to meet and excel at the peak together with those who join us.

Do your stores carry products across all segments? What are the most preferred products and brands among your customers?
We offer a wide range of products in our stores to meet the needs and expectations of our customers. Prominent brands include both domestic and internationally recognized names. Our products balance quality, style, and affordability, appealing to all ages and tastes. Among our most popular products are frames that provide comfort for daily use as well as sunglasses. Additionally, eyeglass frames noted for their ergonomic design and lightweight feel are also highly favored. With our diverse product and brand portfolio, we strive to provide solutions that satisfy every customer. We deliver our service not in a mass-produced manner but with a tailored, almost bespoke approach. This goes beyond meeting expectations, offering a service that directly connects with customers and prioritizes their satisfaction.

You are an experienced figure in the optical sector. Could you share your thoughts on the changes and transformations in the industry?
First and foremost, technological advances have been at the heart of the transformation. Innovations such as customized eyewear design, digital measurement devices, and high-quality lens production have brought great dynamism to the sector. These technological advances have enabled us to offer solutions that enhance customer satisfaction. Customers today are not only seeking solutions to vision problems but are also looking for aesthetics, comfort, and quality. This has pushed the industry to offer fashionable and innovative designs. The entry of international brands has encouraged local companies to become more innovative and customer-focused. The increase in online sales channels has greatly changed accessibility to sunglasses. Within the framework of European Union compliance laws, standards such as the requirement for store managers, minimum store area, and restrictions on combining with other business types have also played a critical role in the transformation. While these standards bring quality and discipline to the sector, allowing foreign investment has left small businesses exposed against large capital. Adapting to all these changes and maintaining a customer-focused service approach to continue adding value to the industry has been both a responsibility and an opportunity for us.

Do you have any advice for newcomers to the sector or those who want to start their own business?
Those who are entering the sector or want to open a new store should first thoroughly assess their own situation. If it is not possible to create a sustainable competitive environment on their own in their chosen location, it may be best to join an established network and become part of a larger structure. We are always ready to provide support in this regard. We are happy to guide those who contact us and help them take the right steps. With this spirit of solidarity, we work to grow and strengthen our sector.

Could you share your thoughts on the upcoming 12th Silmo Istanbul Optical Fair in November and its contributions to the sector?
The Silmo Istanbul Optical Fair brings optical professionals together to share knowledge, establish collaborations, and explore new markets. Additionally, the educational sessions and workshops within Silmo Istanbul play a critical role in increasing sector knowledge. Silmo Istanbul has become an important meeting point not only for Turkey but also for neighboring countries. This contributes to positioning Türkiye as a regional leader in the optical industry. Silmo Istanbul creates new business opportunities for both manufacturers and retailers while leading the way in raising industry standards.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Thank you for giving me the opportunity for this interview. 4 your eyes is a highly valuable platform that effectively conveys industry developments and innovations. While increasing knowledge sharing, it also contributes to the development of the sector. Your content, offering different perspectives, serves as an important resource for everyone interested in the optical industry. I wish you continued success.

October 2025

“As someone who has been attending Silmo Istanbul for many years, it won’t surprise me at all to see the 12th edition once again organized with professionalism and an exceptional atmosphere.”

Hello Mr. Calay. Could you briefly introduce yourself and tell us how your career in the optical industry started?
Hello, I’m Ozan Calay. I was born in Istanbul in 1998. I took my first step into the profession in 2015, when I left high school and began working at an optical store. My interest in the optical field started to take shape during those early days of apprenticeship and journeyman training. Until 2021, I worked at an optical store that had become a well-established brand in the sector. During that time, I also resumed my education, which I had previously left unfinished. In 2021, I left my job to complete my mandatory military service, and right after returning, I began working on opening my own store. In April 2022, I founded my brand, Lacivert Optik & Lens®, and opened my first store in Istanbul that June. For over three years now, I have been proudly working under the Lacivert Optik & Lens® name.

As a young entrepreneur in the optical sector, what inspired the birth of Lacivert Optik, and what are your core goals?
The motivation behind establishing Lacivert Optik & Lens® came from a deep desire to serve the industry with integrity and excellence. My primary goal is to become a trustworthy and accessible local optical brand recognized throughout Istanbul. To reach this goal, we treat customer trust and satisfaction as our guiding principles, and we consistently aim to raise our standards of service. With a mindset that embraces growth, expansion and innovation, I plan to open more stores in convenient, high-accessibility locations across Istanbul. However, I believe in growing in a controlled and thoughtful way, with a clear focus on maintaining high quality standards. Each day, we work with the same level of dedication and motivation, always prioritizing 100% customer satisfaction.

How does offering a wide product variety impact your sales and customer satisfaction?
We strongly believe in the importance of offering products across all segments, and at Lacivert Optik, we put great care into maintaining this variety. To provide our customers with a diverse selection, we make sure to stock products with different features and price points. This wide assortment gives customers greater flexibility in choosing the right eyewear for their needs, and we see firsthand how it contributes to both satisfaction and convenience.

Could you tell us about your after-sales services? What approach do you take to build customer loyalty?
We believe that maintaining high service quality is just as important after the sale as it is during. That’s why we place extra care on after-sales service. Helping customers with their post-purchase needs in a fast and hassle-free way has greatly contributed to building loyalty. We’re happy to offer assistance with repairs, adjustments, replacements, maintenance, and spare parts—whatever is needed. Keeping our service standards high at every step ensures that our customers leave happy, and their satisfaction is what fuels our daily commitment to the job.

Do you follow international optical fairs and industry trends?
I don’t believe it’s possible to grow or move forward without staying up to date on industry trends. That’s why I think international optical fairs and ophthalmology events play a critical role in professional development. I also really appreciate how the digital expansion of trade shows has made participation much more accessible. For example, even if I can’t attend an eyewear fair in Italy in person, I can follow it closely through online updates and livestreams. The same goes for ophthalmology events held in Europe and Asia—I can stay informed through digital articles and visual presentations.

What are your thoughts on the growth and contribution of Silmo Istanbul Optical Fair, which will be held for the 12th time this November?
As someone who has been attending Silmo Istanbul Optical Fair for many years, it won’t surprise me at all to see the 12th edition once again organized with professionalism and an exceptional atmosphere. As with every year, attendance was high at 11th edition. I believe Silmo Istanbul Optical Fair is extremely valuable for our industry and continues to grow into a more comprehensive event each year. Being under the same roof with my colleagues and seeing their shared interest and support for Silmo Istanbul is something I deeply appreciate. I look forward to reconnecting with many local and international colleagues at the next Silmo Istanbul.

Thank you for this wonderful interview. Lastly, could you share your thoughts about our magazine, 4 your eyes?
Thank you for featuring Lacivert Optik in your magazine. 4 your eyes offers thorough and thoughtful coverage of everything from sector news and innovations to trends, new brands and eyewear design. I find the digital format especially valuable, as it allows for easy access from anywhere in the world. My heartfelt thanks go out to everyone involved in creating the magazine. Wishing you continued success and many exciting issues to come.

September 2025

“Silmo Istanbul offers us much more than a wide product selection. It allows us to explore new technologies, production trends, and design philosophies firsthand. I don’t see it as a showcase. I see it as a school.”

Hello Ms. Havvanur. Could you briefly introduce yourself and share how your professional journey began?
Hello, I’m Havvanur Çoban. I’m 26 years old. Although I’m originally from Ankara, I was born and raised in Bolu. My professional journey began during my final year of high school, thanks to my mother’s encouragement. A close family friend had just opened an optical store, and I started working alongside him. During that period, I had my first experiences in the optical retail world. I was deeply influenced by everything I learned about enhancing visual comfort, the technical and aesthetic aspects of eyewear, and the warm, personal connections built with customers. Over time, I came to realize that optical retailing is not just about technical knowledge. It is also a profession that requires empathy and trust.

Could you tell us about the founding of Bal Optik? What motivated you to open your own store?
The founding of Bal Optik wasn’t just the start of a business for me. It was the realization of a dream. Three key factors led me to choose this profession. First, my mother, who has always been by my side and supported me wholeheartedly. Her love and trust gave me the courage to take this step. Second, having a close friend in this field helped me understand from a young age how special and human-centered this profession is. And third, I’ve had the dream of running my own business since childhood. The idea of creating something with my own values and efforts has always inspired me. When I opened Bal Optik, my goal wasn’t simply to launch a store. I wanted to create a space where people felt heard, supported, and cared for in terms of eye health. Realizing this dream in a warm and friendly neighborhood like Kılıçarslan made it even more meaningful. Here, every customer is also a neighbor, someone familiar. This sense of connection makes our work unique and keeps my excitement alive every day.

Now that you’ve completed your fifth year as an optical retailer, what are your upcoming plans and goals?
Reaching our fifth year is both a proud achievement and a moment that deepens our sense of responsibility. With the experience we’ve gained, we’re now thinking beyond daily operations and focusing on strategic steps for the future. One of my main goals is to reach more people with Bal Optik. To do this, I plan to strengthen our digital presence. Through online appointments, product showcases, and informative content, I want to offer guidance and connection via social media and our website. I also aim to expand our product range with new collections and give more space to youth-focused designs. One goal I’m especially excited about is launching my own eyewear brand. The collection will be called “Honey” and will focus on standing out in both style and quality. I plan to offer it not only in my store but also online and in different cities in the future. In the long term, I dream of opening new locations. But throughout this process, my priority is to protect the sincerity, trust, and quality we’ve built. I want to grow without losing who we are. By keeping our customers’ needs and expectations at the center, we’ll continue moving forward with purpose.

How important is it to offer products in different price segments? How does this impact your sales?
Offering a wide range of products at different price points is essential for us. Every customer has different needs, expectations, and budgets. You can’t expect a student and a retiree, or a corporate employee and a homemaker, to choose the same product. That’s why we carry a broad selection, from affordable to premium. This approach increases customer satisfaction and positively reflects on our sales. When someone finds something that fits them, they leave happy. That strengthens their loyalty. It also helps prevent people from seeing us as a store that only sells either high-end or budget items. Our aim is to cater to all budgets while maintaining the same standard of quality and trust in every product. At Bal Optik, prices may vary, but the customer experience and service quality always stay the same.

As a young entrepreneur, how do you see the Turkish optical industry? What do you think could support its growth?
The optical sector in Turkey has seen great progress in recent years. As consumer awareness grows, so do expectations for quality and service. This has helped the industry become more professional and more focused on customer needs. At the same time, technology, personalized solutions, and digital tools have opened up new possibilities. Still, there’s room for improvement. I believe we need to strengthen vocational training, clarify standards, and support domestic production. I also think optical stores should be seen not just as sales points but as centers for eye health consultation. Growth in this industry depends on working together, sharing knowledge, and pushing our vision forward as a collective.

Did you attend the 11th edition of Silmo Istanbul Optical Fair? How do you view its contributions to the industry?
Yes, I visited the 11th Silmo Istanbul Optical Fair last November. As in previous years, it was a valuable event that brought together professionals and offered the chance to explore new ideas and innovations. Both local and international brands were present, and we were able to take the pulse of the optical world. What I appreciate most about Silmo Istanbul is that it offers more than product variety. It’s a place where you can explore new technologies, production trends, and design philosophies firsthand. For retailers like us, these fairs are key to both sourcing and vision development. This year, I also found inspiring ideas for my own brand, Honey. Observing design trends, material choices, and consumer expectations up close gave me a clearer direction. In short, I see Silmo Istanbul not just as a trade show but as a school that supports industry growth.

Thank you for this insightful interview. Lastly, is there anything you’d like to say about 4 your eyes?
Thank you. I’m truly happy to have had this opportunity to share my journey and my passion for this profession. I’ve been following 4 your eyes for a long time and really appreciate the value it brings to the industry. Its forward-looking approach and the inspiration it provides to retailers like me are incredibly meaningful. With every issue, we gain a new perspective on our profession. It keeps us informed, highlights innovations, and gives a voice to local businesses like mine. I’m proud to be featured in such a publication. Many thanks to the entire team. I hope we’ll meet again in future editions filled with great content.

August 2025