We endorse the contribution of the Silmo Istanbul Optical Fair to our industry’s growth, transformation, and its powerful impact on forging new business connections.

Hello Fatma, would you introduce yourself for our readers and share how you came to the optical industry?
Hello. I was born in Trabzon in 1964. I’m new to the optical field, but I’ve been in healthcare for many years-I’m a retired nurse with 35 years of service in public health. After retiring, I moved to İzmir. My daughter has been a pharmacist for many years and when she decided to relocate her pharmacy to Çiğli, she noticed an empty space next door. I actually first encountered the industry back in 2014, when my son was choosing his university-he studied opticianry, so I was already familiar with the field. I thought: why not? With my daughter’s support nearby and believing I could stay active despite being retired, I decided to open the store. With the help of our Responsible Manager and optician, Nermin Akman, we’re doing great work and really enjoying it.

Could you share the opening story of Kübra Karaca Optik? How did you choose the store’s name?
I can say that the number of private hospitals in Izmir is relatively low compared to other big cities, so I thought that the new hospital to be opened might have potential. We rented the shop in April last year. However, it took us until November 2024 to open, both for decoration works and licensing procedures. In fact, I can say that we are a blossoming business that has been in operation for about six months. When choosing the brand name, I preferred to use my daughter’s name. The main reason for this was that she has been a pharmacy for many years, serving the people in the neighborhood with a smiling face and gaining their trust. I gave my daughter’s name because I thought it would provide convenience when promoting our store.

Your store’s concept-from logo to décor-is very cohesive. How did you plan this harmony?
Our store was specially designed by experienced interior architects and furniture decoration companies. In the decoration, we preferred the color orange to create a warm and friendly environment for people. At the same time, we tried to make people feel this sincerity by using oval lines in both design and lighting. We tried to present the color and logo we use in our brand as a whole, from our signboard to our shopping bags, wipes, eyewear cleaning solutions and business cards. We were very meticulous in choosing the logo, we wanted it to be both stylish and a design that would evoke Eyewear.

Do you carry products across all segments? Which optical and sunglass brands sell best?
In order to keep customer satisfaction and continuity at the highest level, we carefully create our selections by making detailed examinations of all models and brands while choosing our products. Since our main goal is to appeal to the needs and tastes of our customers, we focus on diversity in the product portfolio of our store. We work with almost all of the world’s leading optical and sunglasses brands. Since we are next to a hospital, we have more optical frames, but of course we have allocated a large area for sunglasses in order to keep up with the sunny and summery weather of Izmir. We mostly work with the brands and products of Luxottica Group. We also carry various brands such as Lacoste, Calvin Klein, Furla, Guess, Vycoz, Silhouette and Dutz.

What sets Kübra Karaca Optik apart from other optical stores in Çiğli?
Our optical store has brought a breath of fresh air to our region with its design and location. Our carefully selected décor, our selection of optical and sunglasses from trendy brands, our warm and friendly approach have received positive reactions from our environment. Our explanatory narrative and sincere information during and after sales made it easier for us to gain the trust of our customers despite being a new store.

What are your top priorities for customer satisfaction? Could you tell us about your after-sales services?
We increase customer satisfaction by offering gifts, discounts and advantages for our customers. Our events such as campaigns on special occasions, new product launches and seasonal discounts attract great interest. In these events, we aim to keep our customer satisfaction at the highest level with opportunities such as gift vouchers and discount coupons. In case of any problems with our products, we offer spare parts support, as well as repair and maintenance services for all kinds of glasses, even if they are not purchased from our store.

Which shapes, materials, and colors will dominate this summer’s optical and sunglass trends?
Rather than myself, I find it more valuable to share the views of our optician Nermin, who has many years of experience in the sector. She underlines that the eyewear fashion for the 2025 summer season will include geometric forms, large frames, colored lenses and retro influences, and that the trend colors will definitely be bold and popular colors such as pink, orange, blue and green. In our country, eyewear have started to be accepted as stylish accessories that reflect personal expression and keep up with the pace of modern life. Especially in these sunny days, we believe that the energy of vibrant colors will have a good effect on our happiness.

Are the current sales and training programs on industry innovations, trends, and new technologies sufficient? What needs improvement?
We observe companies trying to offer training in certain sessions at both domestic and international fairs. However, we think that these presentations are insufficient in the limited time we spend to meet new products at fairs. We believe that some brands should organize events such as training camps or seminar days, especially related to optical lens technologies, to enable us to provide healthier and more scientific information to our customers.

Do you visit international fairs? How important is it to follow them?
Nermin has experience in this field, but as we mentioned at the beginning of our interview that we are a new-born business. We hope that we can participate in the 2025 Silmo Paris Fair as Kübra Karaca Optik in our first year. We think that participating in fairs abroad is important not only to broaden our perspective but also to be among the first to be aware of the progress of the sector. We believe that these fairs are also useful for exchanging ideas with our colleagues abroad. We also think that they are valuable in terms of opening up space for the use of new technologies in our country., we hope to attend Silmo Paris in our first year, 2025. We believe participating in global fairs broadens our perspective and keeps us first to know industry developments. These fairs are also valuable for exchanging ideas with international colleagues and helping bring new technologies to our country.

How do you view the development and value that Silmo Istanbul Optical Fair brought to the industry?
First of all, we would like to state that Silmo Istanbul Optical Fair had a very important place in the establishment phase of our store. Thanks to Silmo Istanbul, we had the opportunity to examine many products on site during the process of opening our store. In particular, we procured the devices and tools we use in our workshop from Silmo Istanbul. The opportunity to compare and examine all the features of all products at the same time made a great contribution to drawing our sectoral path. Moreover, just by issuing our entrance card to Silmo Istanbul Optical Fair online, our business also won a gift in the draws of the fair. We find the thoughtfulness of gifts that increase our motivation and enthusiasm valuable and thank you on behalf of our store. Beyond that, we think that Silmo Istanbul Optical Fair has a very important place for the growth and development of our sector. The fair brings together many brands and professionals in their fields and offers us the latest trends and technology. It provides environments such as new product discoveries, new technologies and information sharing. We support the contribution of Silmo Istanbul Optical Fair to the growth and transformation of our industry and its strong impact on establishing new business connections.

Thank you for this valuable interview. Finally, may we ask your views on 4 your eyes?
In today’s world of technology, digital publishing reaches much wider audiences and offers easy access. By expanding innovative content and technologies, these experiences can become richer and more varied. We thank you for providing this interview opportunity and wish success to your entire team.

July 2025

Silmo Istanbul Optical Fair offers industry professionals the chance to connect, draw inspiration from innovations on display, and seize valuable collaboration opportunities.

Hello Mr. Hikmet. Could you introduce yourself to our readers and share how you got started in the optical industry?
Hello! I’m Hikmet İnci, born in Istanbul in 1983. I graduated from the Business Administration Department at Eskişehir University. I was introduced to the optical industry at a very young age thanks to my father, Hasan İnci, who was a pioneer in this field. In a way, you could say I was born into the profession. I also completed my opticianry education at Muğla University.

İnci Optik is a well-established store with over 40 years of history. How would you describe founder Hasan İnci’s approach to the industry and retail? How do you carry this legacy forward today?
My father’s approach to the optical industry was built on customer satisfaction and high-quality service. These are valuable principles not just for optical retailers, but for all retailers in general. Thanks to him, I learned the true importance of putting these ideals into practice. For him, it was never just about making a sale. He believed that truly satisfying customers meant helping them find products that allowed them to express their style, accessorize, and feel fashionable. This required understanding their needs and building strong, sincere relationships. I’d say this approach is the most important legacy he passed on to me.

İnci Optik, founded in Sirkeci—the heart of the optical sector—later expanded with new locations. When and how did this expansion begin? Could you tell us about your branches and their unique features?
For me, Sirkeci holds a special place—it’s where I spent my childhood and youth, a place full of history and character. It’s also a somewhat challenging area in terms of customer profile. After taking over the store, I always aimed to open more locations. I wanted them to be street-level stores like the one in Sirkeci, rather than enclosed spaces, so I spent years scouting high-foot-traffic areas. In 2023, together with my longtime colleague Haluk Etüs, we opened our second store in the heart of Beşiktaş, where we continue to provide the same level of service.

How would you describe İnci Optik’s approach to customer service? How do you differentiate yourselves from other optical stores during and after the sales process?
Our approach is to make customers feel they’re buying something beyond just a pair of glasses—they’re choosing something that helps them stand out. Even before we start the sales process, customers who walk into our store can sense they’ll receive high-quality, distinct service. They can tell this not only from the way we present our products or organize the store, but also from how we interact with them. During the sales process, our diverse and boutique product selection allows us to guide customers toward the best choice for their needs and preferences. Our goal is to ensure they leave satisfied, and even after the sale, we’re committed to providing maximum support should any issues arise.

What qualities do you look for when selecting employees? Does the master-apprentice relationship still exist in your store’s culture?
The master-apprentice relationship is invaluable in many professions, and I’d say it’s absolutely essential in ours. We’ve had many interns and trainees grow alongside us. Honestly, I prefer to approach my employees as friends, within a framework of mutual respect, rather than from a traditional boss-employee dynamic. And I expect the same from them. I believe in fostering a supportive, collaborative environment where we help each other. That’s why I choose employees who align with these values—people who are eager to learn, willing to grow, and easy to communicate with.

Which eyewear and lens brands are the top sellers at İnci Optik?
At İnci Optik, products from the EssilorLuxottica Group stand out among our top-selling eyewear brands. Ray-Ban, Vogue, Prada, and Versace are particularly popular with our customers. When it comes to lenses, Hoya and Essilor are leading choices thanks to their quality and customer satisfaction. The personalized solutions these lens brands offer make it easier for us to meet our customers’ specific needs.

How important is it to offer a variety of brands, product segments, and price points? Do you maintain this balance across your branches?
We don’t differentiate between our main store and branches in terms of brand variety; we aim to provide the same product and service quality at every location. While there might be minor differences in quantities, we serve with a wide range of products to cater to every style and budget. Maintaining this balance helps us keep customer satisfaction at the highest level across all our stores.

In your opinion, what shapes, colors, and materials will dominate optical and sunglasses trends for the Spring/Summer 2025 season?
For the 2025 summer season, I expect bold, thick frames and colored lenses to take center stage in sunglasses. In optical eyewear, I anticipate more minimal designs with oval shapes and lightweight structures gaining popularity. Soft tones and pastel colors also seem set to be favorites this season. Materials that offer both style and comfort will be another key focus.

As an experienced retailer, how do you view the current state and near future of the optical industry?
To be honest, one of the most critical challenges for us right now is the inflationary environment in our country. Achieving price stability is crucial for us. Of course, this issue affects all sectors nationwide, but since most of the products we sell are imported, it’s especially difficult for us to maintain price balance and profitability. The current economic climate poses a significant obstacle for the optical industry and our business.

Do you think industry training programs and company briefings are sufficient? What are your suggestions for improving awareness and development?
I don’t think the current level of industry training programs is sufficient. I believe we need more meetings and events, and that information about innovations and developments should be shared with us more effectively. In previous years, I participated in seminars organized by companies like Essilor and Zeiss. I think such seminars should be held regularly and more frequently. These programs would be highly beneficial not just for us, but also for newcomers to the industry.

Could you share your thoughts on the Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul Optical Fair holds a very important place in our industry. It provides an environment where all innovations and developments come together, allowing us optical store owners to experience them firsthand. The fair also offers opportunities to meet other professionals, draw inspiration from the brands, collections, technologies, and trends on display, and explore new collaborations.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Thank you for featuring us in your magazine. I truly believe 4 your eyes is a valuable publication with its high-quality, up-to-date content that contributes to the industry. Thanks to your magazine, we can stay informed about developments, innovations, and different perspectives in the sector. It also helps us connect with our colleagues and find inspiration. I’m grateful for your work and wish you continued success.

June 2025

While Silmo Istanbul significantly contributes to the global recognition of the Turkish optical industry, it also facilitates the establishment of business connections.

Hello Mr. Burak. Could you briefly introduce yourself to our readers and share how you were first introduced to the optical industry?
I was introduced to the optical sector thanks to my father. Öztürk Optik, the first optical store in Bakırköy, was founded by my father in 1968. I started working in the eyewear business by spending my school holidays with him. Having started at a young age, I decided to continue my father’s profession by opening my own store in 2021.

You’ve been in the industry for quite a long time. What led you to open B&B Optik? Are you planning to expand with new branches?
I received a lot of support and positive feedback from my surroundings about opening a store. People told me I was born for this job and that it suited me perfectly. Frankly, I embraced this idea myself and took my first entrepreneurial step in the industry by founding B&B Optik. Even before opening the store, my initial goals included branching out. I still feel the same and believe I will achieve this in the future. As you know, the pandemic entered our lives in 2020. Despite the challenges of that period, I decided to open the store within a year. I was fully aware of the risks involved in starting a business during such an economically turbulent time. However, I wanted to turn this risk into an opportunity with my determination and enthusiasm-and I did. I firmly believe in the philosophy, “Life always favors the brave.”

With current trends, we’re seeing a growing interest in designer brands in Türkiye. Which brands are particularly popular in your store?
Our store primarily offers high-end product groups and luxury brands. As branding continues to accelerate globally, the eyewear industry has also become an integral part of this process. Consumer habits and expectations are now shaped accordingly. In line with this, we are committed to presenting globally established and trendsetting brands to our customers. In our collection, we include prestigious and globally recognized brands like Cartier, Balmain, and Dita, aiming to offer our customers both quality and fashion at once.

B&B Optik is a street store. Could you tell us why you preferred a street location over a shopping mall?
The main reason we chose street retail over a mall was our desire for a more independent work environment. For us, customer relations should not be solely sales and trade-oriented, but also based on sincere and sustainable connections. Operating as a local business on the street allows us to build more natural and close relationships with the people around us. Being in direct contact with our customers enables us to better understand their needs and provide them with the most appropriate service. For this reason, street retail is not just a sales point for us-it’s also a space where we form strong bonds with our customers.

Competition among optical stores is growing every day. Could you tell us about your pricing approach for B&B Optik products?
Yes, unfortunately, our sector faces increasing competition, and it’s becoming harder to compete with online prices. However, what we do is not just about selling a fashion accessory-it involves one of the most sensitive aspects of health: eye care. So, our customers don’t just come to buy world-famous sunglasses brands; they also seek essential optical support and information for their eye health. At B&B Optik, we prioritize and value their eye health to the highest degree. Our main goal is to address their needs through the most accurate and sincere communication. Therefore, we continue to uphold our right product, right pricing principle without compromise.

What are your priorities in customer satisfaction? What are your after-sales services that you offer to customers?
For B&B Optik, ‘Your trust is our happiness’ is much more than a slogan. Our top priority is the trust our patients place in us. At B&B Optik, we are aware that our work doesn’t end with a sale. We always have a backup plan (Plan B) in place for possible scenarios after a sale. It is our mission to offer the most accurate and realistic solutions to our patients and customers, both during and after the sales process.

Do you think the training and sales briefings about industry trends, developments, and innovative technologies are sufficient? What are your thoughts?
With the rapid development of the world, our industry-like all others-is experiencing significant changes and innovations in parallel. While technology, design, and production are progressing rapidly, I can’t say the same about sales briefings. Yes, many training programs, presentations, and briefing meetings are organized to provide new information to industry professionals. However, unfortunately, our colleagues often fall short in effectively conveying this information to patients or customers, or they lack proper communication techniques. This naturally reflects on the quality of service.

How do you evaluate the dealer meetings organized by manufacturers and wholesalers? How much do they contribute to business development and motivation?
I find dealer meetings organized by manufacturers and wholesalers to be very beneficial. Such events contribute to the industry’s development while offering a great advantage for us dealers. Especially when the next season’s products are introduced, these meetings help us make more effective decisions about how to shape our product range and which models to offer to our customers. I believe such events are crucial, as they help with business planning and also boost our motivation.

Do you visit international fairs? How important is it to follow them, in your opinion?
Yes, we follow international fairs. These events are especially important for staying updated on innovations and technological changes in optical eyewear, as well as the conveniences they bring to our profession. They significantly contribute to our vision by providing in-depth information on both the latest collections from fashion brands and emerging product trends-especially in the sunglasses segment.

The 11th Silmo Istanbul Optical Fair was held last November. What would you like to share about its development and contribution to the industry?
As the B&B Optik family, we visited the 11th Silmo Istanbul Optical Fair, just as we do every year. Since its early years, I have believed that it provides a valuable platform for our sector. Even after a major pandemic like Covid-19, I’m pleased to observe that the fair has continued to improve each year. With Silmo Istanbul’s development, its contributions and support for our industry have also increased. Its growing strength and ever-improving atmosphere have had a highly positive impact on our industry. Silmo Istanbul significantly enhances the global recognition of the Turkish optical industry and makes it easier for us to establish business connections.

Thank you for this valuable interview. Lastly, what would you like to share about our magazine, 4 your eyes?
We follow your magazine regularly every month. We highly value the insightful content and up-to-date information you provide for the industry. On behalf of B&B Optik, I’d like to thank you for featuring us in 4 your eyes. We wish you continued success with your work, which keeps a pulse on the sector and serves as a guide for all of us.

May 2025

Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth.

Hello, Mr. Bilal. Could we get to know you a little bit? Could you tell us about your entry into the optical sector?
Hello, I am Bilal Çetin. We operate our store Çetin Optik with my wife, Mrs. Saliha, with our many years of experience in the optical sector. After graduating from Mersin Toros University Optician program, we aimed to implement our experience in the sector in our own business and opened our store in Erdemli district of Mersin. My wife and I continue our services without interruption in order to reflect our passion and knowledge of the optical sector to our customers in the best way possible.

You established Çetin Optik in 2019. How did you make this decision, and what are your founding values?
It was always an idea in our minds, and in 2019, we found the right time to bring it to life. Trusting in our years of experience and expertise, we decided to start our own business. We love what we do and continuously strive to improve ourselves to offer the best service possible. We recognize that the optical industry is ever-evolving and open to innovations. Keeping up with these changes, we aim to provide the most up-to-date and high-quality services. Our goal is to go beyond being just an optical store and become a trusted address for our customers. In this direction, by following innovations in our profession and working with passion, we aim to contribute to the industry for many years to come.

Which brands and products stand out in your store? What are the main factors influencing your customers’ preferences for these brands?
Our store offers a variety of brands. We select products based on the demographics we serve. We provide both locally produced and imported frames. We diversify our eyewear and optical products according to customer demand and closely follow current trends. During the summer months, our district attracts tourists, and they also choose us. As Çetin Optik, we offer a wide range of brands and products with superior service quality.

Could you tell us about the services you offer before and after sales?
What sets us apart from others is our dedication to our work and our customer-oriented approach. We understand the importance of knowing our customers and their needs, so we focus on effective communication. We provide information about brands and products across all segments during the sales process and offer critical recommendations for selections. We take extra care in guiding first-time eyeglass users in choosing lenses and frames. Additionally, we always inform our customers about product warranty periods. Receiving positive feedback from our customers as they use our products is our greatest motivation because customer satisfaction is always our priority. Not only during sales but also after-sales, we provide the best service through warranty support, repairs, spare parts, and ergonomic adjustments. By maintaining quality and reliability, we always prioritize our customers’ eye health and comfort.

With the influence of trends, there is a growing interest in designer brands. Which brands are particularly popular in your store?
Access to designer brands has become more challenging, especially given the ongoing economic difficulties in our country. However, there is still demand for these brands. Despite the disadvantages of our location, we try to offer such brands in our store. Among the globally renowned brands we sell the most at Çetin Optik, both for optical and sunglasses, are Armani Exchange, Burberry, Bvlgari, Dolce&Gabbana, Emporio Armani, Oakley, Persol, Prada, Ray-Ban, Versace, and Vogue.

What factors did you consider when selecting your store’s location? What are the advantages of being a street-level store?
When choosing our location, we preferred a busy area with high customer traffic. One of the main reasons for this was that the clientele we target is concentrated in such areas. The advantage of street-level stores is the ability to establish direct and personal interactions with customers, offering them a more intimate shopping experience.

What is your pricing strategy for your products? How do you manage competition with your peers?
Our pricing varies according to the products we offer. There are price differences among our colleagues in our location. A significant issue is the very low reimbursement rates provided by the Social Security Institution, which often disappoints our customers. In our store, we prioritize only the brands and products we trust in terms of quality and craftsmanship while ensuring affordability for a wide range of budgets.

As opticians, how do you assess awareness of eyewear usage in Turkey?
I believe there needs to be greater awareness, especially regarding lenses. People should understand that eyewear lenses are not limited to correcting refractive errors; with advancements in technology, many protective lenses have been developed. We need to spread awareness of these lenses to a broader audience. Everyone exposed to digital screens and harmful UV rays should be more informed about these lenses to better protect their eye health.

Do you follow international optical fairs and industry developments?
Yes, we make an effort to attend optical fairs almost every year. It’s not just about purchasing products; following the latest trends, brands, and models, and simply experiencing the atmosphere of the fairs is beneficial for us. Since our profession and business are open to growth and development, visiting international fairs and staying informed about new innovations keeps our excitement alive.

What are your thoughts on the contributions of the International Silmo Istanbul Optical Fair to the Turkish optical industry?
The first thing we should say about Silmo Istanbul Optical Fair is that it brings innovation to the optical industry. I personally benefited greatly from Silmo Istanbul during my university years. It served as an ideal platform for me to get acquainted with companies, brands, and their products. It significantly contributed to my knowledge and awareness of both frames and optical lenses, and its impact continues today. In fact, through the fair, I established strong relationships with manufacturers and had the opportunity to visit their factories. In short, Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth. Thanks to Silmo Istanbul, which expands its scope every year, we have the opportunity to closely follow current models, spare parts, the machinery and equipment we use in our workshop, and contact lenses.

Thank you for your valuable interview. Finally, could you share your thoughts on 4 your eyes?
As Çetin Optik, we sincerely thank 4 your eyes Optical Magazine for featuring us. We believe that 4 your eyes is a vital resource for the industry. We highly appreciate its transition to digital publishing, as it allows optical professionals worldwide to access content easily, regardless of country, language, or age. We also take pleasure in the fact that you still publish print editions for international fairs while embracing digitalization. We wish your entire team continued success.

April 2025

Thanks to Silmo Istanbul, which brings together the leaders of the industry, we can easily seize opportunities for growth, progress, and renewal.

Hello, Mr. Erkan. Could you introduce yourself a little? How did your path cross with the optical industry?
Hello, I was born in 1985 in Gaziantep. I am married and have three children. My parents are also originally from Gaziantep, and since I had a father who came from a merchant background, I grew up both studying and working from a young age. This allowed me to gain experience in different sectors. My introduction to the optical industry dates back to 2004. That year, I started working with Mrs. Arzu, whom I am still proud to call my first mentor. She helped me learn the trade from its very core. I crowned this valuable journey by earning my Opticianry Diploma in 2020. After dedicating 17 years to the optical industry, I established my own store, Riva Optik, in 2021.

You opened the first concept store in Gaziantep. What vision led to the birth of Riva Optik?
Gaziantep is a unique city, but I observed for years that the retail approach in the optical sector was far from innovative. I did not want to adopt a uniform and conventional store model. My vision for Riva Optik was to create a store that stands out from the ordinary-one that is innovative and open to change. With this goal in mind, I opened Gaziantep’s first concept store in 2021. As a boutique store, our objectives revolve around answering key questions: How can we advance further in the industry? How can we provide quality products to all budgets and customers? This mindset keeps us motivated and open to new innovations.

What are the key features that distinguish Riva Optik from other boutique stores?
Our store is designed as a four-story boutique concept, catering to all customers and budgets. We have a children’s section on the upper floor, where families with children can enjoy a play area that makes shopping a pleasant experience for both kids and parents. For our high-end clientele, we have created a private area on the lower floor, offering a more personalized and prestigious service. Meanwhile, our mid-range customers are welcomed on the ground floor, which has a carefully curated, aesthetic, warm, and inviting atmosphere. This setup allows us to serve every customer segment and make shopping more enjoyable and comfortable. Additionally, we customize lenses and frames by adding small touches to well-known brands, a service we showcase on our website. As a result, we receive significant interest not only from our local area but also from customers outside the city, to whom we also offer services.

What were your key considerations when choosing the store’s location? Are there any aspects you were unwilling to compromise on?
Riva Optik is a street-level store. Although shopping malls are often associated with modernity and innovation, I do not feel the same way. For me, warmth and sincerity are essential to retail. I wanted a store where I could establish strong, long-term relationships with customers-not just a place for transactions. That’s why I chose a street location instead of a shopping mall. I firmly believe that street stores suit Gaziantep’s shopping culture better than malls. My goal was to build lasting customer relationships at Riva Optik, and I am proud to say that we have achieved this.

What are the most popular optical and sunglasses brands in your store? What factors influence their popularity?
The most preferred optical and sunglasses brands in our store include: Tom Ford, Zilli, Silhouette, Flair, Maybach, Prada, Versace, Dolce & Gabbana, Lacoste, Alexander Wintsch, Burberry, Modo, and Fisher-Price In lens brands, we offer brands such as Essilor, Hoya, Zeiss, and Rodenstock. The main reason customers prioritize these brands is their high quality and durability, which make them stand out in the industry.

What kind of services do you offer to enhance the customer experience after the sale?
For customers who purchase from our store, we provide monthly maintenance and repair services free of charge. We also track the lifespan of their lenses and send reminders when replacements are needed. Additionally, we offer exclusive accessories and personalized storage cases to make sure customers remember us fondly. We even design custom accessories featuring their names and our store’s branding, ensuring that both the accessories and our store remain popular within their social circles.

As an experienced industry professional, what are your thoughts on the Turkish optical industry?
Both lens and frame companies in Turkey are slightly behind the international market, mainly due to our dependence on imported raw materials. Since most raw materials come from abroad, we often work with semi-finished products, which unfortunately slows down progress in the sector. However, in recent years, local companies have been making more conscious investments, leading to a revival of domestic production. This has helped reduce our dependency on imports, proving that Turkey is gaining strength in the optical industry.

Do you follow international optical fairs and industry trends?
Yes, I try to attend the Mido Fair in Italy and the Silmo Paris Fair every year. In addition to these fairs, I visit other countries before and after the events to explore new innovations and trends in the optical sector, and striving to bring new and different ideas to the my business. I can proudly say that I have not missed an international fair in recent years. Each of these fairs broadens my perspective, and I strive to implement the innovations I discover in my store.

The 11th edition of the Silmo Istanbul Optical Fair took place last November. What are your thoughts on this event?
Silmo Istanbul Optical Fair is strengthening its international identity each year. With a growing number of international exhibitors and visitors, I believe it plays a crucial role in promoting both Turkey and Turkey’s optical industry. Besides being an excellent platform for networking, it contributes significantly to our national economy. This fair connects industry leaders, creates opportunities for growth and renewal, and allows us to see the latest innovations firsthand. It also enables us to introduce new brands into our stores, making it an invaluable event for industry professionals.

Thank you for this valuable interview. We would also like to know your thoughts on our magazine, 4 your eyes?
I have been a loyal reader of 4 Your Eyes for years, and now I am even more delighted to be featured with my store, Riva Optik. Your magazine is an essential resource for the entire optical industry-not just for retailers like us, but also for manufacturers, wholesalers, suppliers, students, designers, and artisans. You also provide invaluable content for those who cannot attend fairs and industry events, keeping them informed. Thank you for your contributions to the sector, and I wish you continued success for many years to come.

March 2025

I believe that the Silmo Istanbul Optical Fair raises industry awareness and strengthens collaborations.

Hello Mr. Hakan. You have been in the sector from an early age. Could you share with our readers how your career was shaped?
My involvement in the optical industry dates back to my middle school years. During this period, I stepped into the sector by working in an optical store and started to gain experience in the sector from a very young age. Throughout my career, I focused on learning innovations in the optical world, understanding customer needs and adopting the best practices in the sector. This early start gave me both professional knowledge and an advantage in providing better service to my customers. Today, I clearly feel the impact of these experiences and my passion for the industry. I aim to offer my customers not only products, but also trust and satisfaction.

We would like to learn about your establishment story? What were your main goals and motivation when opening your store?
Ottaş Optik was founded based on quality, trust and customer satisfaction. My biggest motivation while establishing my store was to sign an initiative that could make a difference in the sector. I aimed to create a unique brand by combining the knowledge and experience I have gained over many years in the optical sector with my vision. Responding to both the health and aesthetic needs of people has been the main purpose of our organization. I believed that it was possible to differentiate in the sector by acting with an innovative and customer-oriented approach. Today, Ottaş Optik continues to be not only a store but also a living space that offers a warm and reliable experience to its customers in line with these goals.

Which optical and sunglasses brands do you sell the most in your store? What are the aspects of these brands that impress your customers?
Among the most preferred high-end brands in our store are global brands such as Burberry, Prada, Versace, Guess and Miu Miu. These luxury brands impress our customers because of their popularity, quality materials, stylish designs and user-friendliness. In addition, their combination of fashionability and durability is also a major factor in their preference. In the more affordable product category, we offer brands such as Osse, Mustang and Zen Milano. These brands appeal to a wide customer base by combining quality designs with affordable prices.

What are the contributions of offering products in various segments and at different price scales to your sales and customer satisfaction?
Yes, we offer a wide range of products for every budget and need in our store. This diversity enables our customers to find the most suitable product for them and increases customer satisfaction. We also appeal to a wider customer base by offering products in different segments. This approach not only increases sales, but also strengthens our customers’ loyalty to our store.

In recent years, interest in designer brands has increased considerably. Do you also feature these brands in your store?
Considering the increasing popularity of designer brands, we offer special collections of such brands in our store. We communicate with our customers one-to-one and try to understand their needs and expectations. We also organize special campaigns for designer brands and offer more attractive options to our customers. Thus, we meet the demands of our customers who seek both quality and aesthetics in the best way possible.

How would you evaluate the advantages and disadvantages when you compare street and shopping mall retailing? What was your choice for Ottaş Optik?
Street stores have the advantage of providing a customer relationship based on intimate and one-to-one communication, while shopping mall stores attract attention with their heavy visitor traffic and modern infrastructure facilities. As Ottaş Optik, we prefer to be located in a street store. Because this location allows us to establish a more personal communication with our customers. At the same time, we can offer a warm atmosphere to our customers by adapting to the neighborhood texture.

Could you tell us about the after-sales services you provide at Ottaş Optik?
Our unwavering sensitivity towards after-sales services ideally reflects the value we give to our customers. From product maintenance to repair services and warranty support, we stand by our customers after sales. In addition, our loyalty programs and regular information campaigns strengthen our customers’ loyalty to us, and we are constantly connecting with them. I would like to emphasize that making them feel that each of them is special is the source of our loyalty-based relationships.

Do you find in-sector training and company briefings sufficient? What do you think needs to be improved in this area?
Although the existing sales and training programs contribute to the sector, I think there is a need for more comprehensive content, especially on digitalization and customer experience management. In this period of rapid technological development, it would be of great benefit if the trainings are presented in a more interactive and innovative way. I also think that practical trainings that will increase the knowledge of those working in the optical sector are also very important and necessary.

Competition among optical stores is increasing day by day. Could you tell us about your approach to this issue?
We adopt a quality and service-oriented approach against price competition. We make a difference with the durability, design and after-sales services we offer to our customers. We also aim to create a sustainable competitive environment in the sector by acting in cooperation and respect with our colleagues.

Do you follow international optical fairs and could you evaluate their contribution to the global optical industry?
Yes, I follow international optical fairs in order to closely observe the sectoral developments taking place around the world. Such events enable us to learn about new technologies and observe global design trends. With the information we gain from such fairs, we are able to offer more innovative and quality products to our customers.

What are your thoughts on the development of Silmo Istanbul Optical Fair, which took place for the 11th time last November, and the values it adds to the sector?
Silmo Istanbul Optical Fair is an organization of great importance for our industry. Silmo Istanbul offers the opportunity to share information and experience with participants from every regions of Turkey and abroad. In addition to offering the opportunity to examine the latest collections of a wide range of brands, Silmo Istanbul enables us to closely follow the innovations and technological developments in the sector. I believe that Silmo Istanbul increases sectoral awareness and strengthens collaborations.

Thank you for this valuable interview. Finally, we would like to learn your views on our magazine, 4 your eyes?
4 your eyes magazine stands out as a medium that keeps the pulse of our industry and offers important content. I think you add value to both professionals and consumers in the sector with the quality content you provide. I would like to thank you for this interview opportunity and wish you continued success.

February 2025

Silmo Istanbul inspires us by showcasing all the innovations in the industry and guiding us toward providing better service to our customers.

Hello, Mr. Emre Poyraz Could you start by introducing yourself and sharing how your career in the optical industry began?
Hello, I’m Emre Poyraz I was born in 1998 in Muğla, Fethiye. After considering the advice and guidance from some close acquaintances, I decided to step into the optical industry. In 2020, I graduated with honors from Istanbul Medipol University’s Opticianry Program.

You are a young entrepreneur who has recently joined the optical sector. How was Poyraz Optik established?
After completing my degree in opticianry, I worked as a responsible manager in the private sector for about six months. In 2021, I began working in a retail optical store in Fethiye. After three years of experience, I decided to open my own store to provide high-quality optical and sunglasses products in Fethiye. Thus, in January 2024, Poyraz Optik began serving the optical sector and our valued customers.

Does your store offer products with a wide range of features and price points? How do you evaluate the impact of variety on sales and customer satisfaction?
We believe in the importance of offering products across all segments and ensure that this diversity is prioritized in our store. At Poyraz Optik, you can easily find products with varying features and price ranges. We are aware that offering a wide range of products and meeting diverse customer needs are critical for ensuring customer satisfaction and positively impacting our sales.

With current trends, we see an increasing interest in designer brands in Turkey. Which brands are particularly popular in your store?
Unfortunately, the accessibility of many premium brands, including designer labels, has become more challenging due to the economic difficulties our country faces. As a store that hasn’t yet completed its first year, it’s been a little bit difficult to showcase designer brands in our displays. Nevertheless, we strive to meet our customers’ demands for these brands. In our store, the most sought-after sunglasses brands include Tom Ford, Papary, Oakley, Mykita, Prada, Miu Miu and Bottegaro Paris. For optical glasses Silhouette, Tom Ford, Alexander Wintsch, Vogue, and Dolce & Gabbana are in high demand.

Could you tell us about the after-sales services you offer? What steps do you take to build customer loyalty and trust?
After-sales service is just as important to us as the sale itself. We continue to support our customers even after the purchase. In addition to providing spare parts, we also repair and maintain damaged frames, even if they weren’t purchased from us.

To what extent do you benefit from training and sales briefings on the latest trends, developments, and technological innovations in the optical industry?
We actively utilize information and news from various online sources to stay informed about industry developments. We participate in trade fairs and training programs organized by companies throughout the year. Additionally, we request representatives from optical lens companies to visit our store periodically to provide presentations on lens technologies. This helps us keep our knowledge fresh and stay updated with the latest technological advancements.

When comparing street-level and mall-based retailing, what is your preference as Poyraz Optik?
Both have their advantages and disadvantages. Poyraz Optik is currently a street-level store. We believe street-level locations are more advantageous in terms of foot traffic. However, we think mall-based stores have the edge during winter months since people prefer warm, sheltered locations in cold and rainy weather. If we decide to open a second branch, our preference will still be a street-level store.

What is your priority when it comes to pricing your products? How do you handle competition with your peers?
We consider the recommended retail prices set by companies and aim to provide quality service without undervaluing our products. We’ve noticed significant price discrepancies for eyewear sold online. We believe in selling products at their true value. Our commitment to honest and high-quality service sets us apart from our competitors.

Do you visit international trade fairs? How important is it to follow these events?
I’ve been following reputable international trade fairs since I started my career. Starting in 2025, I plan to attend to an esteemed fairs in abroud as well. At Poyraz Optik, we prioritize closely monitoring every new development in the global optical industry. Trade fairs allow us to foresee the future of the optical sector and maintain our focus on quality by learning about the latest technological innovations, trends, the newest collections from global brands, and current industry developments.

What are your thoughts on the development and contributions of International Silmo Istanbul Optical Fair, which has been held in Turkey for the 11th time?
I have been visiting Silmo Istanbul Optical Fair since my first year in the industry. My most recent visit was last November, and it was my third time attending. I’ve observed that the fair continues to grow with an increasing number of exhibitors each year. Silmo Istanbul inspires us by showcasing all the innovations in the industry and guiding us to provide better service to our customers. We will see together that the fair grow and evolve even more in the future.

Thank you for this valuable interview. Lastly, could you share your comments about our magazine, 4 your eyes?
We thank 4 your eyes for featuring Poyraz Optik. It’s an essential resource for the industry. We highly value the digital publication of your magazine, as it allows easy access for anyone passionate about the optical industry, regardless of country, language, or age. While we miss the printed editions, which we can only acsess during international fairs like Silmo Istanbul, Silmo Paris, and Mido, we respect your adaptation to the requirements of the digital age and wish you continued success.

January 2025

The fact that Silmo Istanbul took place for the 11th time shows that its increasing influence in the sector. I find important the factors such as the exhibitor profile, the activities it offers, and the diversity in the products and services of the fair.

Hello Mr. Resul Şahin. Could you introduce yourself to our readers and tell us about how your path crossed with the optical sector?
Hello there. I am Resul Şahin. I was born in 1987 in Tokat. I completed my primary, secondary and high school education in Gebze. I studied Medical Electronics in high school. Within the scope of the Leonardo Da Vinci project, I completed my high school internship training in the field of biomedicine at Charité University, the largest hospital affiliated to the University of Berlin. Through the health professionals and optometrists I met here, my interest in the optical sector started with my curiosity about eye health and eyewear technologies. For this reason, I decided to study opticianry. I graduated from Muğla University Opticianry Department in 2009. I have been serving the sector for about 15 years. Based on my experience of working in optical stores for eight years, we opened our own street store with my wife in Gebze / Mutlukent in 2017.

Could you tell us about the establishment phase of Mutlukent Optik?
During the establishment phase of Mutlukent Optik, our priority steps were; creating a business plan, choosing a suitable location, making agreements with suppliers, obtaining licenses and permits, hiring staff and providing the necessary equipment. Since the day we were founded, we continue to provide professional services for the needs of our patients and customers with our ‘Health-Quality-Trust’ slogan, together with our optician colleagues.

What are the best-selling optical and sunglasses brands in your store?
Our best-selling optical and sunglasses brands in our store generally include Prada, Guess, Zeiss, Ermenilgo Zegna, Ray-Ban, Lacoste, Silhouette, Morel, Dolce&Gabbana, Burberry, Emporio Armani, Mustang, Vogue, U.S Polo, Persol, Adidas, Osse, Calvin Klein, Jaguar, Motivum, Gigi Milano. Of course, preferences may vary depending on the region, customer profile and fashion trends.

Do you have products from every segment in your store? How do you think having different product groups reflects on your sales?
We usually include products from different segments in our store. Thus, we are able to meet the different preferences of customers. We offer a variety of options ranging from affordable entry-level products to the mid-range and luxury segments. This allows us to better adapt to customers’ budgets and preferences. Having products from different segments usually reflects positively on sales. This is because it allows customers to look for options to suit a variety of budgets and styles. In addition, a wide range of products increases customer satisfaction and emphasizes the diversity of the store. This can increase customer loyalty and encourage repeat visits.

Designer brands are very popular in recent years.  Do you also receive this kind of demand from your customers?
Yes, definitely. The demand for designer brands is increasing, especially for sunglasses. Especially the young segment of our customer portfolio prefers these brands in terms of both appearance and quality. For this reason, we definitely include designer brands in our store.

What are your after sales services?
Since we want to gain the satisfaction of our customers and establish long-term relationships with them, we first of all contact our patients or customers whom we make qualified sales to about the product and service they have purchased. Within two months, we ask them to visit our store for maintenance and frame adjustments. We also take care to explain to them how to use their frames, lenses, contact lenses and solutions in the most ideal way. We also remind them of the time of their eye examinations and give them the medical information they should pay attention to before and during their eye examinations. Of course, we also provide after-sales services such as eyeglass adjustment and adaptation, maintenance and repair services, spare parts supply if needed, and warranty repairs for the purchased product during the warranty period.

Do you think the sales and training information provided within the sector is sufficient?
Sales and training briefings within the sector are very important. However, whether it is sufficient or not depends on the company’s goals, customer expectations and market dynamics. In a sector that is constantly changing, it is important for personnel to stay up-to-date and adapt to new technologies. In-sector trainings can increase staff knowledge on the introduction of new products, sales techniques, customer relationship management and eye health. However, training programs may need to be constantly reviewed and improved, taking into account customer feedback and sales data.

Mutlukent Optik is a street store. Based on which factors did you make this choice? How would you evaluate shopping mall retailing?
Street stores and being located in a shopping mall both have their advantages and disadvantages. Preferences may change depending on the characteristics of the business, target audience and market dynamics. Street stores are usually located in city centers or on busy shopping streets and may be more exposed to local customer traffic. Such stores may be preferred to reinforce brand image and offer a more intimate experience to local customers. I would like to emphasize that the intimacy here is the understanding of family, neighbors, shopkeepers. Depending on the goals and strategies of the business, we chose to be a high street store as we wanted to emphasize brand identity and focus on local customers.

As a retailer, what are your views on price competition between you and your colleague?
Price competition is common in the retail industry and is a natural consequence of offering a variety of choices for customers. However, instead of focusing only on price competition, a more sustainable approach may be to improve customer experience, enhance product quality and pursue differentiation strategies. Along with competitive prices, the quality of service provided to customers, product diversity, after-sales support, etc. are also important.

How do you evaluate the Silmo Istanbul Optical Fair, which took place for the 11th time with its new and larger service area?
The fact that Silmo Istanbul Optical Fair was held for the 11th time shows that its importance and influence in the optical sector has increased. The growth of the fair and its wider service area provides an important meeting and cooperation opportunity for industry professionals. I also find factors such as the exhibitor profile, the activities offered and the diversity in the products and services on display important. Such fairs provide an important platform to discover the latest trends and technologies in the industry, make new business contacts and share information with other professionals in the industry.

Thank you very much for this valuable interview. Finally, could you tell us about the transition of our magazine 4 your eyes to digital publishing?
The transition of 4 your eyes to digital publishing can often provide access to a wider readership and enable your content to be shared more quickly and easily. Digital platforms allow readers to access your content anytime and anywhere, while interactive features can enrich the reader experience. We also thank you for this valuable interview.

December 2024

The 11th edition of Silmo Istanbul is an important milestone for the growth and development of the Turkish optical industry.

Hello Ms. Aslı. Could you tell us about yourself and your story of meeting the optical industry?

Hello, I am Aslı Akyol. My story in the optical industry started with my choice of Opticianry at university. I realized the importance of eye health and how glasses can improve people’s quality of life. After graduating from university, I had the opportunity to work in an old and well-established optical store for many years. Here I undertook various tasks such as assembling glasses, customer consultancy and interpreting eye examination results. Then I decided to continue my career in the optical sector by opening my own store. We opened Çengelköy Cadde Optik in November 2023.

How did you decide to open your store? Could you tell us about the establishment phase?

The decision to open our store was made because I aim to improve people’s vision experience and bring an innovative perspective to the optical retail industry. During the establishment process, we created a detailed planning and strategy to realize this vision. I also took steps to offer a unique customer experience by collaborating with leading suppliers in the sector.

What do you pay attention to when determining the products you sell in your store?

In our store, where we adopt the principle of keeping customer satisfaction at the highest level, we act carefully when choosing the brands of optics and sunglasses. We carry a variety of brands so that our customers can choose from a wide range of products that appeal to a variety of styles and needs. The product portfolio of our store was determined as a result of meticulous segmentation and market analysis. We offer high quality products to our customers through strategic collaborations with well-known and trusted brands in the sector, especially in the field of frames.

What role do you think the window layout and interior design of an optical store play in sales?

The window layout and interior design of an optical store play a very important role in sales because these elements are used to attract customers’ interest in the store, strengthen the brand image and improve the shopping experience. We created the design of our store in the light of these ideas. We would like to state that we are very lucky in this regard because our father was our biggest supporter in the creation of the design of our store. We would like to thank our father, the architect of our decor, once again through you for sharing all the meticulousness of his profession with us. Our main goal is to make every customer feel at home in a cozy and comfortable space.

Do you organize events or special campaigns to increase customer satisfaction?

We aim to increase the satisfaction of our regular customers and encourage them by offering special discounts, gifts or advantages to our customers. We organize special events in our store to celebrate occasions such as new product launches, seasonal sales or special occasions. At these events, we aim to increase customer satisfaction by offering them special discounts, gift vouchers or trial opportunities

Could you tell us about your after sales support services?

We offer free service and repair services for purchased products during the warranty period. In case of any malfunction or problem with the products, our customers can come to our store and benefit from free repair or replacement services. We also adopt an environmentally friendly approach by offering our customers the opportunity to bring back and renew their old products. In this way, our customers can recycle or refurbish their old products in a convenient way.

How would you evaluate the 11th Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area?

The 11th edition of Silmo Istanbul Optical Fair is an important milestone for the growth and development of the Turkish optical industry. This fair brings together the leading brands and professionals of the international optical industry, providing an opportunity to showcase the latest trends and technologies in the industry. The exhibition offers industry professionals the opportunity to make new business contacts, discover new products and share industry knowledge. It also creates a valuable platform to see the innovations and developments in the optical industry in Turkey. We expect Silmo Istanbul Optics Fair to increase its impact in the sector in the coming years, reinforcing Turkey’s leading position in the optical industry and contributing to the growth of the sector.

Thank you very much for this valuable interview. Finally, could you tell us about the transition of our magazine 4 your eyes to digital publishing?

We believe that your transition to digital publishing will enable the content to reach a wider audience and provide readers with easier access. In addition, innovative features such as interactive content, video content and user interaction can offer readers a richer experience. Thank you for this opportunity and we wish your team success.

 November 2024

Silmo Istanbul inspires us by bringing together innovations in the sector and guides us to provide a better service to customers.

Hello… Could you briefly introduce yourself to our readers and tell us about how your path met with the sector?

Tuğba Doğan: Hello, I was born in Tokat in 1985. My husband and I graduated from Ege University Opticianry Department with a degree. Immediately after our graduation, I started working in a retail optical store in Şişli district of Istanbul in 2005. After 6 years of gaining a good professional experience in Istanbul, we got married and I changed cities. I continued my professional life in the city where I settled. After I had twin children, I quit my job. In 2019, we opened our first store in Antalya and immediately after that we opened our second branch in Edirne in the same year. In 2021, we opened our third branch in Istanbul and we aim to grow even more over the years with our boutique retailing system.

Onur Doğan: Hello, I was born in Artvin in 1984. As my wife mentioned, we graduated from Ege University Opticianry Department. I started my retailing life in Antalya.

What is the foundation story of Lotus Optik?

Shortly after opening our first store with my wife in Antalya in 2019, we brought our second store to our customers in Edirne. In 2021, we opened our third store in Istanbul Kanyon Shopping Mall. We have a boutique retail approach from the very beginning and we aim to grow even more with this approach. Our store was specially designed by successful interior architects and furniture decoration companies. We have created a valuable boutique product portfolio by realizing our desire to work with the world’s leading optical and sunglasses brands. We accept our customers as members of our own family with our goal of preserving the sincere and artisanal understanding that is disappearing in our country.

We understand that you open your stores in different cities. What were the factors you considered while choosing these locations?

When choosing the location of our stores, of course, we pay attention to being a lively place. We differentiate ourselves from the nearby chain stores by displaying different brands and offering a superior service to our customers. We think that being a company that does its job properly, attaches importance to store decoration, and can provide good service to its customers with its knowledge should always be your most basic value.

What are the most sold optical and sunglasses brands in your stores?

We can say that brands such as Tavat, Mykita, L.G.R, Saint Laurent, Prada, Miu Miu, Tom Ford in sunglasses, and Lunor, Tom Ford, Linderberg and Silhouette in optical glasses stand out in our sales.

We know that you pay attention to product diversity in your stores. How does having different product segments affect your sales?

As you said, we take the utmost care to include products from every segment. For this reason, you can easily come across every segment product in our stores. Because as Lotus Optik, we are aware that appealing to different customer needs by offering a wide range of products has important advantages in terms of both gaining customer satisfaction and positive reflections on our sales.

What are your after sales services?

After-sales service is as important as sales for us. We continue to support our customers after sales as well. In addition to our spare parts support, we also offer services for the repair and maintenance of broken eyeglass frames, even if they did not buy them from us.

How do you inform your customers about the changes and campaigns in your stores?

As Lotus Optik, we mainly announce the changes and campaigns in our store to our customers via social media. Because with the transition to the digital age, we are aware that social media is a powerful and effective communication platform when used correctly.

As someone who does not avoid investing in the aesthetic and stylish appearance of your stores, what do you think the interior and exterior design of an optical store contributes to your business?

We try to display every product that is wanted, desired to be seen, and wondered. We organize our shelves in such a way that our guests can easily try and leave them. Thus, we ensure that they can easily access the products they like and make comfortable and enjoyable shopping. Since we have this understanding, we believe that in order to offer all these elements to our customers, it is necessary to use aesthetic, highly visible and at the same time functional design elements in the store.

As a retailer, what are your views on the price competition between you and your colleagues?

Considering the sales prices recommended by the companies, we are in favor of providing quality service without reducing the value of the products in market conditions. We see that the prices of glasses offered for sale especially on the internet are quite different. We believe that a product should be sold according to its value. The factor that distinguishes us from our competitors is our service quality.