Interview

Rodenstock Eyewear

Posted on by Emre Özden

Rodenstock Eyewear

Turning Lightness Into An Experience

“For us, eyewear becomes a true design object only through the perfect harmony of aesthetics and function.”

Rodenstock Eyewear presents a strong identity shaped around lightness and precision as a well established brand that brings together German engineering heritage with a contemporary design perspective. Placing the principles of functionality and minimalism rooted in the Bauhaus philosophy at the centre of its designs, the brand aims to deliver superior wearing comfort, perfect fit and long lasting performance with every frame. Advancing through a holistic approach in which aesthetic decisions evolve simultaneously with technical engineering processes, the brand transforms design not only into a visual expression but also into measurable performance. Developed through data driven engineering, Rodenstock eyewear seeks to go beyond industry standards in quality and establish a new benchmark of excellence. Bringing tradition and innovation together in a balanced way, the brand treats optical precision not merely as a technical feature but as a fundamental value shaping its design language. Since becoming part of the De Rigo Group, the brand has further expanded its international distribution strength while making its technical expertise more visible on a global scale and continuing to strategically reinforce its position within the premium segment. We present to our readers an interview with Rodenstock Eyewear Global Brand Director Stefan Kutschereuter, discussing the values on which the brand has repositioned itself, how it is strengthening its presence in the premium segment, the feedback received from partners and its new communication campaigns.

Rodenstock Eyewear has been changing how it presents itself. What led to this repositioning, and how would you describe where the brand is heading now?
I believe that long-term success is driven by a clear strategy and a strong, well-structured organisation. For sustainable growth, you need the right products, a compelling price-performance ratio, and a brand story that is authentic. From the very beginning, our priorities have been clear: we’ve reshaped both our product direction and our brand messaging around our core Dna. Our brand strategy and positioning are built on a clear foundation of creating a distinctive collection that highlights lightness, innovation, and premium quality materials. Rodenstock is deeply rooted in the minimalist Bauhaus philosophy, where lightness and precision meet German engineering. This mindset guides everything we do and continues to shape the future of our collections.

What are you hearing from opticians and distributors so far? Have any reactions to the new direction stood out?
Rodenstock, as a brand, enjoys a high level of trust worldwide and is a true pioneer in the field of optics. The feedback from international markets on our new brand direction has been overwhelmingly positive. It’s not just about the new collection – our partners are also experiencing the value the brand brings to their day-to-day business. Customers immediately notice a Rodenstock frame’s light, comfortable fit.

Rodenstock Eyewear became part of De Rigo a few years ago. How has this shaped the collection and the brand’s role within the group?
De Rigo is a truly global player in the eyewear industry, driven by a clear strategic vision and, above all, by dedicated and passionate people. The company stands out with a strong and distinctive brand portfolio, and the integration of Rodenstock Eyewear has further strengthened the De Rigo premium division. Rodenstock Eyewear brings technical expertise, innovation, and genuine engineering excellence to the portfolio. Each model in our collection reflects our unwavering commitment to the philosophy of lightness. This principle is non negotiable for us. Any concept that does not align with this approach is not included in our collection, and every Rodenstock frame is developed by our team in Munich. We handle everything, from the first idea to design, technical development, and the prototype. Our close collaboration with the headquarters in Italy is essential. That tight connection ensures precision, quality, and continuous improvement throughout the entire process.

How are you keeping Rodenstock’s heritage in optical precision alive in the eyewear collection while also aiming for a more modern look?
Rodenstock is a strong and highly trusted brand in the optical industry. Their exceptional fit and outstanding wearing comfort—core pillars of our brand promise—are consistently praised across global markets. Our engineering team in Munich ensures that every product meets the highest standards. The designers in our studio also carry an engineering mindset, each ideally representing the standards of German engineering. By bringing design and engineering together, we develop innovative technical solutions that elevate aesthetic excellence to the highest level. In this way, we combine stability and durability with lightweight and refined designs. We work closely with Rodenstock on all strategic decisions, leveraging their decades of expertise and data-driven insights. This partnership enables us to achieve outstanding precision and comfort in every frame of our collection.

The collection feels more focused than before. How would you define your current design direction?
For us, eyewear is a true design object only through the perfect interplay of aesthetics and function. Our design concept is therefore built on timeless design combined with innovative technical details. At Rodenstock, we strongly believe in one simple principle: form follows lightness. Guided by this vision, our design and engineering team in Munich continuously focuses on developing innovative solutions that respond to the needs of both end users and opticians. As our design team in Munich always says, “We don’t just design eyewear, we craft an experience.” An experience rooted in clarity, precision, and effortless simplicity.

What new tools or materials are you giving your partners to help them share the updated Rodenstock story in their stores?
I’m convinced that lasting success comes to brands that stand for a clear, authentic purpose—and have the courage to be different. With our new Rodenstock Eyewear campaign, Experience Lightness, we’re bringing that purpose to life. Each Rodenstock series is unique, with its own technical innovations and design features, yet they all share one defining quality: exceptional lightness paired with timeless design. We’ve also developed an entirely new POS experience to complement the Experience Lightness campaign, reflecting Rodenstock’s core values in a tangible, engaging way.

What’s next for Rodenstock Eyewear? What can people expect in terms of new products or the development of the brand over the next couple of years?
What’s next for Rodenstock Eyewear is a clear focus on strengthening our position as a premium, technical brand in the world of eyewear. In the coming years, every new release will reflect a seamless balance of innovation, lightness, and timeless design, while staying true to our technical Dna and strong, recognisable brand identity. We will continue to invest in new materials, advanced production technologies, and intelligent design solutions that make eyewear not only lighter and more comfortable, but also more precise and functional than ever before. At the same time, we will further refine the Rodenstock design language—clean, minimal, and purposeful—always guided by our philosophy of “form follows lightness”.

Source: 20/20 Europe

March 2026

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Wholesaler Interview

Arma Optik

Posted on by Emre Özden

ARMA OPTİK

High Quality Born from Experience

” I believe Silmo Istanbul plays a major role in raising quality standards within the industry and increasing Turkey’s visibility in the global optical sector.”

Hello Mr. Hikmet Doruk Could you tell our readers when you first entered the optical industry and how the journey of founding Arma Optik began?
First of all, I would like to extend my greetings to all 4 your eyes readers. I founded the Arma brand in 2015, however my introduction to the optical industry dates back much earlier. My professional journey began in 1983 with Doruk Optik in Denizli, marking the start of a long and educational path that allowed me to understand the sector from multiple perspectives. In the following years, I established Sistem Optik and Gozlukevi in Istanbul, operating in both wholesale and retail segments. This process taught me not only how to sell products, but also the importance of branding, building trust, and creating sustainable business relationships. The experience I gained at every stage enabled me to accurately interpret the changes within the industry. The Arma brand emerged as the culmination of all these years of experience, something I personally consider my masterpiece. Today, we believe we have built not only a commercial structure but also a brand culture shaped by family values. Working together with my wife and daughters and sharing the same enthusiasm adds a deeper meaning to what we do.

What product categories does the Arma brand offer today and how does your production process operate?
Under the Arma brand, we operate in colored contact lenses, optical frames, and sunglasses categories. While building our product portfolio, our primary goal has been to combine user comfort with the highest quality standards. For this reason, we implement a highly meticulous production control system. Our contact lenses and eyewear are manufactured in technologically advanced facilities located in different parts of the world, each specializing in its field. We closely monitor quality control processes at every stage and conduct detailed evaluations before products are introduced to the market. Since sensitivity is especially critical in the contact lens category, we carried out extensive research when selecting our production partners. Our contact lenses are produced in an award winning manufacturing facility in South Korea. Additionally, this year we are launching the production of a contact lens solution in Italy under our All In Sol brand, featuring one of the most advanced formulations in the world. This investment represents not only an expansion of our product range but also our vision of approaching user experience in a holistic way.

Could you tell us more about your contact lens brands Arma Color and Mood Color?
Arma represents our main collection. Under the Arma collection, we offer annual colored contact lenses, while the Mood collection presents quarterly replacement options to users. Both collections are developed according to the highest standards of quality, safety, and comfort. Although the main difference between the two lies in their usage duration, they essentially provide solutions tailored to different user habits. Users who prefer long term use tend to choose the Arma collection, while those who enjoy more frequent changes or experimenting with different colors often prefer Mood. During the design process, we prioritize not only aesthetics but also eye health and wearing comfort. We focus particularly on natural color transitions, the visual effect on the eye, and everyday usability. Our goal is to provide a natural appearance where users hardly feel they are wearing contact lenses.

Your colored contact lens collections feature a strong color palette. How do you determine your colors?
We do not rely on a single source when defining our color selections. Customer feedback obtained from our retail store in Bakirkoy, Istanbul provides extremely valuable data. Users’ direct experiences, expectations, and requests play a significant role in shaping new collections. In addition, insights shared by our international distributors and observations from our dealers across Turkey further support this process. By analyzing user habits across different regions, we gain a broader perspective. We also closely follow color tendencies in fashion, makeup, and styling trends. Customer requests regarding colors and patterns are carefully evaluated, and in many cases, new collections originate directly from user feedback.

Bünyenizdeki Janie Hills markasının konumunu nasıl tanımlıyorsunuz? Koleksiyonun öne çıkan özellikleri nelerdir?
İthalatını gerçekleştirdiğimiz Janie Hills, zamansız tasarım anlayışı ve zarif çizgileriyle premium segmentte konumlanan güçlü bir markadır. Marka, modaya bağımlı kalmak yerine uzun yıllar kullanılabilecek zamansız tasarımlar üretmeyi hedefliyor. Üst düzey malzeme kalitesi özellikle dikkat çeken unsurlardan biridir. Üstün kaliteli asetat ve metal kullanımı hem dayanıklılığı hem de konforu artırıyor. Tasarım detaylarında sadelik ön planda tutulurken, incelikli işçilik sayesinde ürünler güçlü bir karakter kazanıyor. Yetişkinler ve çocuklar için geniş bir optik çerçeve koleksiyonuna sahip olması da markayı farklılaştırıyor. Böylece farklı yaş gruplarına hitap eden bütüncül bir koleksiyon yapısı oluşuyor. Janie Hills’i premium segmentte değerli kılan unsur, estetik ile fonksiyonelliği dengeli biçimde bir araya getirmesidir.

Jacobson markasının minimalist çizgisi nasıl ortaya çıktı? Bu markayla ulaşmak istediğiniz müşteri profili kim?
Jacobson güneş gözlükleri, sade ama güçlü bir tasarım anlayışıyla ortaya çıktı. Minimalist çizgileriyle zamansızlık kavramını merkeze alıyor. Yıllar geçse bile rahatlıkla kullanılabilecek modellere yer veriyor. Koleksiyonun en önemli özelliklerinden biri üst düzey metal işçiliğidir. Özellikle metal bölümlerde uygulanan el işçiliği detayları, ürünü yalnızca bir aksesuar olmaktan çıkararak değerli bir tasarım objesine dönüştürüyor. Bu detaylar gözlüğe karakter kazandırıyor. Jacobson ile hedeflediğimiz kullanıcı profili, stiline önem veren ancak gösterişten uzak bir şıklık arayan kişilerden oluşuyor. Kalite, sadelik ve rafine tasarım anlayışını bir arada isteyen kullanıcılar için güçlü bir alternatif sunduğumuzu düşünüyoruz.

Arma Optik’in bayileriyle kurduğu iş ortaklığı anlayışı hangi temel prensiplere dayanıyor?
Bayilerimizle ilişkimizi klasik tedarikçi-satıcı ilişkisinden ziyade bir iş ortaklığı olarak görüyoruz. Kendimizi büyük bir ailenin parçası gibi hissediyoruz ve bu yaklaşım iş süreçlerimize de yansıyor. Bayilerimizin kazandığı bir yapı kurmanın uzun vadede herkes için daha sağlıklı olduğuna inanıyoruz. Seçilmiş bayilerle çalışarak rekabet baskısını azaltan, sürdürülebilir bir ticaret modeli oluşturduk. Böylece iş ortaklarımız ürünlerimizi güvenle temsil edebiliyor. Satış sonrası süreçte ise bayilerimizi hiçbir zaman zor durumda bırakmamaya özellikle dikkat ediyoruz. Ürünlerimizin her zaman arkasında duruyor, hızlı çözüm üretmeye odaklanıyoruz. Sosyal medya gücümüzü de yalnızca marka bilinirliği için değil, bayilerimizin satışlarını destekleyecek şekilde aktif olarak kullanıyoruz. Başarıyı birlikte büyütmenin en doğru yol olduğuna inanıyoruz.

Türkiye genelindeki iş ağınızı oluştururken nasıl bir büyüme ve iletişim modeli benimsiyorsunuz?
Sınırlı ve seçkin sayıda bayi ile çalışmamız iletişim kalitemizi artıran önemli bir unsurdur. Ekibimle birlikte süreçlerin başında bizzat bulunuyor ve bayilerimizle sürekli temas halinde olmaya özen gösteriyoruz. İletişimi güçlü tutmak, sorunları büyümeden çözmemizi sağlıyor. Whatsapp ve Telegram grupları üzerinden anlık iletişim kurabiliyor, kampanya ve yenilikleri hızlı şekilde paylaşabiliyoruz. Bu yapı hem operasyonel hız sağlıyor hem de iş ortaklarımızın kendilerini sürecin içinde hissetmelerine katkı sunuyor. Yeni bayilikler verirken mevcut bayilerimizin ticari dengelerini korumaya özellikle dikkat ediyoruz. Bölgesel planlama yaparak herkes için sürdürülebilir bir satış ağı oluşturmayı hedefliyoruz. Uzun vadeli başarıyı ancak dengeli büyüme ile mümkün görüyoruz.

Koleksiyonlarınızı oluştururken global pazarlar ve aldığınız geri bildirimler tasarım sürecinizi nasıl şekillendiriyor?
Yurt dışındaki distribütörlerimizin paylaştığı bilgiler koleksiyon oluşturma sürecinde önemli bir rehber oluyor. Her ülkenin estetik anlayışı ve kullanıcı beklentisi farklı olduğu için pazar bazlı analizler yapıyoruz. Bazı koleksiyonlarımızı belirli ülkelerin zevklerine göre özel olarak üretiyoruz. Bu yaklaşım markanın uluslararası pazarlarda daha doğru konumlanmasını sağlıyor. Global trendleri takip ederken yerel beklentileri de göz ardı etmiyoruz. Dünyadaki birçok kontakt lens markasının renk ve tasarımlarımızı referans alması bizim için ayrıca gurur vericidir. Hatta bazı markaların renk isimlerine kadar ürünlerimize benzer çalışmalar yapma gayretinde olması da doğru ve yüksek standartlarda ürünler oluşturduğumuzu gösteriyor. 

Kısa ve orta vadede Arma Optik için hedefleriniz neler? Yeni markalar, seriler veya yeni pazarlar gündemde mi?
Temel hedefimiz renkli kontak lens ve kontakt lens solüsyonu kategorilerinde dünya çapında kalite algısı en yüksek markalar arasında yer almaktır. Bu doğrultuda üretim standartlarımızı sürekli geliştiriyor ve Ar-Ge çalışmalarına önem veriyoruz. Özellikle Amerika ve Avrupa pazarında büyümeyi hedefliyoruz. Uluslararası pazarlarda kalıcı olmak için yalnızca ürün kalitesinin değil, marka güvenilirliğinin de önemli olduğunun bilincindeyiz. Bu nedenle distribütör ağımızı güçlendirmek, marka bilinirliğimizi artırmak ve sürdürülebilir büyüme sağlamak adına çalışmalarımızı planlı bir şekilde sürdürüyoruz.

Silmo İstanbul Optik Fuarı hakkındaki görüşleriniz nelerdir? Fuarın sektöre katkılarını nasıl değerlendirirsiniz?
Silmo İstanbul Optik Fuarı’nı Türkiye optik sektörünün uluslararası vitrine çıktığı en güçlü organizasyon olarak görüyorum. Fuar, sektör profesyonellerini bir araya getirerek bilgi ve deneyim paylaşımına önemli katkı sağlıyor. Bu platform sayesinde yurt dışındaki firmalarla tanışma, markamızı tanıtma ve yeni işbirlikleri geliştirme fırsatı yakaladık. Aynı zamanda global trendleri yakından gözlemleme imkanı sunması açısından da oldukça değerli bir fuardır. Silmo İstanbul’un sektörde kalite standartlarının yükselmesine ve Türkiye’nin optik alanındaki görünürlüğünün artmasına ciddi katkı sağladığını düşünüyorum.

Bize zaman ayırdığınız için çok teşekkür ederiz. Son olarak 4 your eyes ile ilgili neler söylemek istersiniz?
Her sayısında yayın kalitesini koruyan, sektördeki yenilikleri ve gelişmeleri okurlarla buluşturan önemli bir yayın olduğunu düşünüyorum. Optik dünyasına dair güncel bilgileri profesyonel bir bakış açısıyla aktarması sektöre değer katıyor. Arma Optik adına sizlere teşekkür ediyor, yayın hayatınızda başarılarınızın artarak devam etmesini diliyorum.

Mart 2026

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Sales Point

Saydam Optik

Posted on by Emre Özden

SAYDAM OPTİK

A Store Built on Experience and Trust

“I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector.”

Hello Mr. Saydam. Could you please introduce yourself and tell us how your business life began and how you entered the optical sector?
Hello, I am Oytun Saydam. I was born in Malazgirt in 1984 as the child of a civil servant family. I started my business life in 2008 in different sectors such as technology, electronics and Gsm. For many years I operated in import, export, wholesale and retail sales as well as technical service and spare parts. This process provided me with a strong foundation both in commercial discipline and customer relations. My introduction to the optical sector happened thanks to crossing paths with Enes Kadir Yaman, who is now my business partner. When his opticianry education and sector experience came together with my commercial background, the idea of starting a new journey emerged naturally.

The result of this partnership was Saydam Optik. Could you talk about the process of establishing your store and the contributions of your partnership to your business?
We turned our store idea into a concrete project in the summer of 2023. We decided on a location in Adapazarı, the central district of Sakarya, at a point opening onto Çark Street with very dense pedestrian traffic. In selecting the location, we evaluated criteria such as ease of transportation, the presence of nearby healthcare businesses and pharmacies, and proximity to the city square. By visiting Silmo Istanbul we took important steps regarding brand agreements and the store infrastructure. Thanks to this planning, which progressed simultaneously with the architectural process, we were able to bring the store to life in a short time. Throughout my business life I have observed that people who truly love their work and carry it out with dedication always make a difference. Mr. Enes is someone who grew up in the sector, completed his education in this field and knows store operations closely. I, on the other hand, have more experience on the commercial structure, organization and business development side. When these two different backgrounds came together, a strong balance emerged. Over time we built not only a business partnership but also a strong bond of friendship. As we grow the store together, I can say that we move forward shoulder to shoulder.

In a short time you started working with world brands and boutique brands. What kind of strategy did you follow when selecting brands?
When planning the store, our main goal was to build a sense of trust. The originality of the products, the price performance balance and the customer profile we wanted to address were at the center of our decisions. While world brands create trust in consumers, boutique brands give the store character. By following current trends, brands with strong marketing power and models that resonate on social media, we created a balanced portfolio. In fact our approach was simple, but presenting the right product at the right time and in the right way was the most important point. Companies such as Luxottica, De Rigo and Safilo Group include many globally known brands within their structure. Working with these brands requires meeting certain commercial criteria. After completing agreements with these large companies, our portfolio became significantly stronger. In particular, strong after sales services provide a great advantage in terms of customer trust. We were aware that such collaborations are very valuable for a new store both in terms of recognition and building trust.

Your store design offers a simple and reassuring atmosphere. What were your priorities when planning the interior architecture?
We believe it is important to entrust the right job to the right people. When Mr. Enes’s years of retail experience, my commercial observations and professional architectural support came together, a balanced result emerged. We had an area of approximately 40 square meters and we needed to use this space with maximum efficiency. We paid attention to ensuring that every centimeter of the area had a function. In this way we created a small but strong store identity. Our goal was to establish a layout that feels visually spacious while also being operationally functional. The shelving systems, showcases and workshop area were planned to support the sales flow. Despite the limited space we created a structure where we can display approximately 3,000 products in an orderly and understandable way. Our aim was for customers to feel trust and simplicity rather than confusion the moment they enter the store.

You managed to establish a strong stock structure during a period when supply processes became more difficult. How did you manage this process?
In the post pandemic period supply chains were quite challenging. However, the fact that we had already contacted some companies before the store opened provided an advantage. Even though we could not reach all the brands we had planned at the opening, we quickly included the products we were able to access in our stock system. Although many brands could not make it to the store opening, we made every effort to add as many products as possible to our inventory and our preliminary accounting system. The location of our store also enabled us to receive positive feedback very quickly from the first day of opening. In addition, we invested early in technical service and workshop infrastructure for our store. We believe that one of the most important advantages and freedoms of being a street store lies here. Thanks to our spare parts and service preparation, we can respond to customer needs immediately.

Your participation in De Rigo’s Vogue presentation event in Bodrum was a remarkable development. What does this invitation mean for you?
As we continue our journey with Saydam Optik and turn our dreams into reality, the successful progress of our sales gave us the courage to hold more product stock. Being invited to such presentations by major companies like De Rigo was certainly among our plans. However, these types of events usually require a purchasing quota. In the province where we operate there were only five stores capable of meeting this quota. Being added to this invitation as a +1 store in our first year after opening showed that we had achieved the right momentum in a short time. This situation may be perceived as ordinary for some optical stores, but we see a newly opened optical store proving itself in such a short period as a success story and we welcome it with pride and happiness.

We know that you have agreements with trade unions. What was your main aim with these collaborations and how did they affect your store traffic?
The Marmara Region hosts about 60 percent of our country’s factories. The city where we are located is an industrial center for many well known brands and all of them are registered with trade unions. Considering these factors, we planned to increase our store traffic by offering privileges to union members. In fact this means a mutual loyalty agreement. With the support of my close circle and especially my father, who is a bureaucrat, we also held meetings with unions in the field of education. By bringing these meetings together on common ground, we offered privileges such as discounts and campaigns to union members. In this way we were able to connect the brands we carry with the right consumers.

As Saydam Optik, what are your main criteria for achieving customer satisfaction?
In all my previous business experiences I have always seen the customer not merely as someone who makes a purchase, but as a benefactor with whom we build a long term relationship based on trust. Since the optical sector is directly connected with health, we act with even greater sensitivity in this regard. Because their health is involved, guiding customers correctly is extremely important. In optical eyewear, directing customers toward the right lens and frame selection is essential. With sunglasses, our priority is to explain clearly that they are not just accessories but also have protective features that contribute to eye health. We are certain that customer satisfaction, trust and respect can only be achieved under these conditions. We also believe that the greatest indicator of satisfaction is returning customers. Thanks to the customers who visit our store again with their satisfaction and positive feedback, we see that we are on the right path and we take rightful pride in this.

How do you evaluate the development of the Silmo Istanbul Optical Fair and its contribution to the sector?
Every year optical stores, manufacturers and distributors meet at the Silmo Istanbul Optical Fair. I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector. At the fair we have the opportunity to meet companies and colleagues who come from abroad. We are able to follow all technologies, trends and innovations related to the sector and its future. We believe that Silmo Istanbul, which brings our colleagues together, is a very important organization for our sector and creates a sincere environment of business partnership without overlooking any business whether small or large.

Thank you for your valuable interview. Finally, we would like to hear your thoughts about 4 your eyes.
Thank you for giving us a place in this issue. I should mention that my partner Enes has been a reader of 4 your eyes since 2014 and being featured in your magazine carries a special value especially for him. 4 your eyes is an important publication that keeps our sectoral knowledge and ideas up to date with its strong content. We thank the entire team for your contribution and effort for the sector and wish you continued success in your work.

March 2026

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Wholesaler Interview

Ck Grup Optik

Posted on by Emre Özden

CK GRUP OPTİK

Trusted Manufacturer of Ninoflex Kids’ Eyewear

“Thanks to Silmo Istanbul, we have the opportunity to present our products to opticians and opticianry students in a relaxed and comfortable atmosphere.”

Hello Mr. Keleş. Could you introduce yourself to our readers and share your journey into the optical industry?
Hello, my name is Can Keleş. I represent the third generation of a family of opticians. Our optical stores began operating in the mid-1990s. When my older brothers, who belong to the second generation, were running the business at the beginning of the new millennium, I was still in middle school. During that period and throughout my high school years, I became familiar with the profession by spending my free time at our stores. After graduating from high school, I officially entered the industry by working as a full-time store manager.

Could you share the story behind Ninoflex Glasses, its defining features, and where the brand is today?
The story behind the creation of the brand is based on the lack of sufficiently suitable frame models for babies and children in Turkey. While more than 200 brands could be found in adult eyewear, there were only four or five brands available for children. In order to fill this gap, preliminary research was conducted in 2018, and production began under the Ninoflex brand in 2019. The most significant advantages of our products are that they can be orthopedically adjusted according to children’s facial structure, ear distance, and nasal width, and that they are delivered to families together with spare parts included in the box. This provides a highly beneficial solution for children undergoing vision correction treatments. Today, Ninoflex has become a widely accessible brand for many families, with more than 600 sales points across Turkey.

How did your retail heritage influence your move into manufacturing and the growth of Ninoflex Glasses?
The experience we gained in retail allowed us to better understand the end consumer and enabled us to adopt a more solution-oriented approach to potential issues. As a result, the satisfaction we create through our after-sales services greatly pleases our dealers as well. Our goal is to support both sides under fair conditions. By protecting our dealers’ interests while offering solutions that do not disappoint consumers, we leave a positive impression in the minds of both sellers and users, which has played a significant role in the growth of Ninoflex Glasses.

How did you decide to focus on such a specialized field as baby and children’s eyewear?
After observing that this area was not given sufficient importance within the Turkish optical sector, we decided to focus on it. It is known that there are approximately 10,000 optical retail stores across Turkey. In the vast majority of them, only low-priced models commonly referred to as “institutional frames” are available. Very few companies focus on orthopedic and functional frames. However, we have observed that when these products are properly explained to families, they are willing to allocate a budget for specialized frames. After closely observing consumer behavior in stores, the idea of focusing on a niche area such as children’s eyewear naturally emerged.

Could you tell us about the materials and production techniques you use for Ninoflex Glasses products?
Since our products are designed for babies and children, we use European-origin raw materials and production techniques whose quality we fully trust. All of the raw materials we use have undergone laboratory analysis by authorized institutions and are certified. We take a highly meticulous approach to our products. In addition to selecting allergen-free materials, we prioritize user health throughout the entire production process. Once our frames are carefully manufactured, they go through multi-stage quality control before being delivered to our dealers and then to the end user. Even if this level of care and quality is not yet fully recognized by the end consumer, the positive feedback we receive from our dealers and our continuously expanding dealer network clearly demonstrate overall consumer satisfaction.

By initiating local production of silicone nose pads and headbands, you reduced reliance on imports. How did this process come about?
From the very beginning of our production journey, one of our key objectives was to ensure that every component of our eyewear would be easily accessible within Turkey. This was especially critical in terms of providing fast after-sales service. Today, we have reached a point where 97 percent of the components that make up our eyewear are produced using locally sourced suppliers. Since silicone nose pads and headbands are exclusive to our brand, we did not want to remain dependent on foreign suppliers. These initiatives have also contributed to keeping capital within the country rather than sending it abroad.

You currently have more than 600 dealers across 67 cities in Turkey. What are your main priorities when managing this network?
We provide our dealers with supportive materials, display products, and auxiliary equipment that make it easier for them to explain and present the product to potential customers in-store. Our aim is to stand by our dealers and continuously support them with visual and video content that assists their sales processes. Being fully aware of how crucial these elements are when introducing products to end consumers, we continue to provide this support without interruption. For the same reason, we approached the Ninoflex Glasses website with great care. We ensured that it is detailed and easy to understand. In order to help consumers access our products regardless of their location in Turkey, we integrated a mapping system that directs them to the nearest dealer. Additionally, we operate a support line that responds very quickly during business hours.

You maintain a balance between high quality and accessible pricing. How do you manage this challenging equation?
In order to maintain this balance, we make sacrifices not only in profit but also in time. We conduct meticulous analyses. At this point, I would like to emphasize once again that our priority is to ensure the satisfaction of both the dealers who sell our products and the children and parents who use them. Compared to international brands, we offer the same quality at more affordable prices, while providing even more comprehensive after-sales service. Strengthening our brand’s reputation through a solution-oriented approach toward all our business partners results in a high level of satisfaction. For this reason, we believe our positioning against global brands is quite strong.

As CK Grup Optik, which areas are currently the focus of your R&D efforts?
As a company, our primary goal is to produce eyewear using materials and production techniques that cause minimal harm to the world we live in. This has been our fundamental objective since the very beginning. With our structure that is always open to development, we are focusing our R&D efforts and investments on the search for and application of environmentally friendly production materials. I can say that we are fully committed to turning our vision of producing recyclable raw materials and adapting them into our products into reality.

Could you share your short- and mid-term plans for Ninoflex Glasses?
We closely follow global industry developments and innovations worldwide. In the short term, we aim to increase digitalization by implementing a B2B ordering system that will cover all our dealers. In the mid-term, our goals include expanding our color and model range, creating a sunglasses collection when conditions allow, and developing collaborations for popular children’s models. At the same time, we plan to invest in innovative orthotic products that support visual disorders. When the right timing and teams come together, we also aim to expand into new markets.

What does Silmo Istanbul Optical Fair represent for the optical industry in general and for local manufacturers like yourselves?
I believe Silmo Istanbul is an extremely important and prestigious organization for our industry. It creates a valuable experience and vision platform for both those already in the sector and those considering entering it. As manufacturers, we have the opportunity to present our products to opticians and opticianry students in a comfortable and welcoming environment. At the same time, the fair plays a critical role in bringing local brands and products together with international visitors. I sincerely hope that this valuable event, which was held for the 12th time in 2025, will continue to serve the Turkish optical industry for many years to come.

Thank you for taking the time to join us. Finally, would you like to share your thoughts on 4 your eyes?
I do not think there is another magazine that delivers industry innovations with such speed and precision. I make sure to review every issue to stay informed about the latest developments. Thank you for all the work you have done so far and for everything you will continue to do in the future. It is great to have you.

February 2026

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Interview

Sestini

Posted on by Emre Özden

Sestini

Craft, Refinement and the Beauty of Restraint

Sestini blends minimal lines and sculptural forms, approaching functionality through the lens of Italian craftsmanship.

Founded in 2020 by Italian entrepreneur Carlo Sestini, independent eyewear label Sestini continues to attract attention in the global optical market with its prestigious luxury design language and commitment to the highest quality standards. Produced by master artisans in Italy, the brand builds its collections around pieces conceived as collectibles, honouring traditional techniques and Italian expertise. With a refined yet understated elegance, Sestini’s designs reflect a discreet sophistication shaped by craftsmanship and intention. Preferring deliberately limited production, the brand presented its compact collection successfully at Mido 2026 and is now preparing to reinterpret its signature colours for the new year, remaining faithful to a timeless design approach that will endure into the future. We present interview with Founder and Creative Director Carlo Sestini, who shares insights into the brand’s story, design philosophy and collection.

Hello Carlo. Could you briefly introduce yourself to our readers and share your journey towards creating your own eyewear brand?
I studied international law and diplomacy in London, and my dream was to become an ambassador. That was my goal in life. Later, I was scouted by a modelling agency and began working as a model in 2014. The photographs I shared on social media attracted attention, which led me to work with various brands as both a model and an influencer. During that time, I had the opportunity to travel extensively around the world. I have always seen eyewear as a way of expressing myself. When I was younger, especially during my school years, glasses also helped me hide my eyebrows and made me feel protected. When I wore glasses, I felt I could look people in the eyes while still having something that shielded me. The idea of creating my own eyewear brand was always there. Before taking concrete steps in 2019, I bought a piece of land and experimented with producing wine and olive oil. I was still working as a fashion consultant, model and influencer at the time, but by 2020 my focus had shifted entirely towards Sestini and creating luxurious Italian eyewear. I carried out extensive research on Italian eyewear and realised there were no other young Italian brands truly focused on quality, luxury and timeless appeal.

Was launching your brand in 2020, a year that affected the entire world so profoundly, particularly challenging for you?
Initially, yes, especially as it coincided with the Covid pandemic. I decided to approach retailers directly, and this is how we managed to build a very particular network for Sestini. From the very beginning, I chose not to take on investors. I wanted to grow the brand in a traditional way, step by step. Today, I work closely with CP Agency for the distribution and global development of Sestini. This collaboration began in 2021, and since then we have introduced the collection to many new markets, including Turkey, India, Benelux and Australia. This partnership has truly acted as a catalyst for the brand’s growth.

Could you tell us more about the identity of the Sestini collection and its design philosophy?
Sestini combines minimal lines with sculptural intention, merging functionality with an approach rooted in Italian craftsmanship. For us, eyewear is part of a broader lifestyle. Art, refinement and the beauty of restraint form the core of Sestini’s Dna. The design language can be described as discreet yet iconic. Subtle identity elements, such as the engraved half-lily detail, reflect this approach. We never wanted to be a brand recognised solely by its logo. Instead, we developed our own custom rivets and placed the emphasis on the details of the product. When you touch our frames, you can really feel that the temples have been shaped and carved by hand.

Could you also tell us about the materials you choose and your production philosophy?
I focus on ensuring that the material I use truly feels special to the person wearing it. Whenever someone wears a Sestini frame, I want them to experience an exceptional fit and comfort, much like the feeling of putting on a beautifully soft cashmere sweater. At Sestini, our aim is to design frames that can be passed down from generation to generation. We work with deadstock acetate sheets from Mazzucchelli and select special formulations from the brand’s archive. Traditional Italian techniques are applied with modern precision. Our lenses are provided by Zeiss, and each frame is individually numbered to ensure traceability and a sense of exclusivity. We deliberately keep our production limited, as we believe staying away from mass production is the only way to preserve quality and integrity.

Could you share some details about your frames and explain what the Sestini emblem represents to you?
We focus just as much on fit as we do on craftsmanship. I see each design as a beautiful object that you would want to keep. One of Sestini’s aesthetic signatures is the metal connector detail that joins the hinge to the acetate, which we intentionally allow to stand out and be felt by hand. The rivets used for this connection were inspired by the large bolts found on historic Tuscan doors. Although this approach is more costly and all the rivets are gold plated, I preferred them to remain visible rather than hidden within the acetate. Our dolphin emblem originates from a family memory. My grandmother gave my mother a charming dolphin necklace, which led my mother to develop a deep affection for dolphins. She used to call my brother and me “my dolphins” as a nickname. For us, the dolphin symbol represents affection and a sense of being loved. We also incorporated the Florentine fleur-de-lis. Although the hinges are positioned on the inside, they are both decorative and functional, serving as a subtle reminder of the exceptional quality of the frame the wearer is using.

How did your journey of finding the right production partner in Italy for Sestini unfold?
This was definitely the most challenging part. When I started, I had to rely on word of mouth and attend countless meetings to identify the right artisan. It took time. I am fortunate to be working with an inspiring, Veneto-based family business that truly understands my product and is able to deliver a rare level of quality. Witnessing their attention to detail and the dedication that has been passed down from generation to generation continues to excite me every time. What I really want to showcase through Sestini is this culture of craftsmanship. My aim is to present an authentic Italian expertise rooted in love and passion for eyewear. In the future, artisans will continue to lead eyewear design. The hands-on work is incredibly beautiful and valuable, and it deserves to be supported and sustained. Preserving this reality is, for me, the most important mission.

Thank you for this valuable interview. Finally, could you share the story behind your distinctive packaging designs?
The idea behind our packaging is inspired by carta fiorentina, the paper Florentine grandmothers traditionally use to line their drawers. The interior of our cases carries this texture, creating a sense of a protective layer for the glasses. I have many more ideas for developing our packaging further. We are allowing these unique concepts and additional details to evolve over time. I want my own expression to be present in these accessories as well, always with the highest level of quality and attention to detail. With Sestini, I do not simply want to offer eyewear; I want to offer history, craftsmanship and a complete experience.

Source: Eyestylist

February 2026

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Sales Point

Pelin Canlı Optik

Posted on by Emre Özden

PELİN CANLI OPTİK

Warm Atmosphere Where Health and Style Meet

“Silmo Istanbul makes a valuable contribution both to refreshing our professional vision and to keeping the industry’s dynamism alive.”

Hello Ms. Canlı. Could you introduce yourself to our readers and tell us about your entry into the optical industry?
Hello, my name is Pelin Canlı. I graduated from Istanbul Bilgi University’s Public Relations department in 2019. After graduation, I worked in different fields such as digital editing and tourism, gaining experience that allowed me to engage closely with a wide range of people. My long-standing interest in fashion and clothing, combined with my desire for direct human interaction, naturally led me toward the optical industry. With this motivation, I enrolled in the Opticianry program at Istanbul Aydın University. Following my graduation, I had the opportunity to work both voluntarily and professionally at leading institutions within the sector. After nearly three years of what I describe as “being in the kitchen of the business,” gaining hands-on and in-depth experience, I finally found the courage to open my own store, which had always been my dream.

When did you decide to open your own store, and what was the biggest challenge you faced while turning this dream into reality?
The idea of opening my own store actually began to take shape in my mind on my very first day in the Opticianry program. I knew that an optical store would be the best way to reflect both my interest in fashion and my people-oriented approach. However, this idea truly became tangible after the intense three-year experience I gained while working at leading institutions in the sector after graduation. During that period, I not only learned the technical aspects of the profession but also shaped my vision of ideal retailing. The greatest challenge was taking that first courageous step out of the comfort zone of corporate life and assuming full responsibility on my own. Although I occasionally encountered prejudices related to my young age, I was able to overcome them quickly thanks to my communication background and professional competence. Seeing our guests leave the store satisfied and hearing their positive feedback remains my greatest source of pride and makes all the challenges worthwhile.

What kind of perspective did you develop to ensure that Pelin Canlı Optik would become more than just a point of sale?
Our goal is to create a warm and sincere atmosphere where everyone who walks through our door feels as if they are visiting a friend’s home rather than simply shopping. While listening to our guests, we aim not only to meet their visual needs but also to establish a subtle connection that makes them feel understood and special. Providing a calm and pressure-free environment, where people feel comfortable in front of the mirror and free to explore themselves, is our priority. When they leave, we want them to remember not only the glasses they purchased, but also the sense of trust they felt and the smile they carry with them.

Your store is located in Çekmeköy, Istanbul. What were your priorities when choosing this location?
Istanbul’s undeniable earthquake reality has made safety a primary consideration in both living and investment decisions. Thanks to its solid ground structure, Çekmeköy is one of the rapidly developing districts attracting qualified migration from the city center. Through detailed market research and feasibility studies conducted with our expert team, we clearly recognized this strategic transformation. By evaluating not only current conditions but also the region’s future potential, we decided to position Pelin Canlı Optik in Çekmeköy. Being part of this growing and dynamic structure aligns perfectly with our brand’s long-term goals.

What criteria do you prioritize when selecting the brands featured in your store?
While shaping our brand portfolio, we closely follow both local and global optical trends as well as international fashion weeks. We analyze data to identify the collections that best match the demographic structure and purchasing habits of our region. Alongside well-known brands, we also place strong emphasis on niche labels that differentiate us through quality and design. In order to appeal to different customer segments, we have created a balanced and dynamic product mix ranging from accessible luxury to premium. In this way, we are able to present global fashion simultaneously in our Çekmeköy store, offering a local experience with a global vision.

Which brands are most preferred by Pelin Canlı Optik customers, and how would you describe your customer profile’s approach to fashion trends?
We observe that our customers’ preferences reflect a balanced mix of global fashion leaders and design-oriented boutique brands. Rather than gravitating solely toward the most dominant mainstream labels, customers are becoming more conscious and are increasingly seeking distinctive pieces that align with their lifestyles while combining quality and aesthetics. We actively support this awareness through our approach. Our priority is not the name on the label, but finding the solution that best suits the individual’s facial anatomy and personal style.

You emphasize that you offer personalized optical solutions in your store. Could you elaborate on this approach?
I believe that our profession goes far beyond simply fitting prescription lenses into frames. For us, a personalized optical solution means designing an identity that aligns with the customer’s lifestyle and style. We begin the process by listening carefully and accurately assessing their needs before moving on to technical measurements. Together with my team, we present options with the precision of a style consultant, selecting frames that best complement the individual’s facial structure and skin tone. You will never encounter a pushy sales policy in our store. On the contrary, we create a free and comfortable space where customers can take their time trying different options. Our goal is for each person to leave not only seeing clearly, but also feeling happy with the reflection they see in the mirror. By blending technical expertise with an aesthetic perspective, we transform eyewear selection from a necessity into an enjoyable experience.

When evaluating the most suitable solutions for your customers’ visual health and personal style, what are your top priorities?
Our primary focus is always the technical accuracy of the lenses and the anatomical compatibility of the frame with the individual. Without health, aesthetic appeal alone holds no real value. We work with advanced technological devices such as the Nidek M1000, Nidek M9000, and Grand Seiko GL 7700. By combining the precision of advanced technology with the meticulousness of craftsmanship, we provide our customers with the highest level of visual comfort and virtually zero margin for error. Once this technical foundation is ensured, we analyze the individual’s facial features, lifestyle, and personal image to select models that best reflect their character and preferences. Our most important criterion is that the wearer feels both visually comfortable and confident when they put on their glasses.

Pelin Canlı Optik is just one year old. Could you share your short- and long-term goals for the store?
As a young and newly established store, our priority is to firmly establish our service standards. We are focused on ensuring that the foundations we have built are solid and that we consistently deliver the experience we promise. Over time, we aim to add new services and applications on top of this strong structure. For now, our main objective is to position Pelin Canlı Optik as a reliable and sustainable brand.

What are your thoughts on the development of Silmo Istanbul Optical Fair and its contribution to the industry?
With its stable and growing position, Silmo Istanbul has become an indispensable bridge for trade and interaction not only for our country but for the entire region. I believe it plays a highly strategic and unifying role in showcasing our industry’s production strength and potential on the international stage. By bringing all stakeholders together under one roof, this organization makes a significant contribution to refreshing our professional vision and maintaining the sector’s dynamism.

Thank you for this valuable interview. Finally, could you share your thoughts on 4 your eyes?
Thank you very much for featuring us. With its broad sectoral vision and rich content, 4 your eyes serves as a constant source of inspiration, especially for young entrepreneurs like myself. I will continue to follow this publication, which truly captures the pulse of the industry, with great appreciation and respect.

February 2026

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Sales Point

Zehra Optik

Posted on by Emre Özden

ZEHRA OPTİK

Innovative Destination Awarded Best Store

“Winning a prestigious the Silmo Award Istanbul represents an indescribable happiness and a great achievement for me. This award showed me that the vision
I have dreamed of has found its true place in the industry and gave me the
courage to do even better.””

Hello Ms. Uzundemir. Could you briefly introduce yourself to our readers and tell us how your journey in the optical sector began?
Hello, I am Zehra Uzundemir. After graduating from the Opticianry program in 2020, I began my journey in the sector. I worked for two years at an optical store in my hometown, which gave me the opportunity to develop my skills both in the workshop and in direct customer interactions. Over time, I realized that helping people and seeing their satisfaction made me even more committed to my profession. I vividly remember delivering glasses to an elderly customer who, upon seeing clearly, expressed her heartfelt gratitude and prayers. That moment deeply moved me and made me understand once again how meaningful my work is for people. I can confidently say that this feeling has been the foundation of my journey in the optical sector.

You opened Zehra Optik in Muğla in 2025. Could you share when and how you decided to start your own store?
The idea of opening my own store began to take shape while I was still a student in the opticianry program. From that time, I imagined a concept that was different from standard stores. I wanted to create a space where people could feel comfortable, at ease, and truly welcome, beyond the usual optical store experience. My early professional experiences helped me refine this vision and guided me on the path I should follow. I aimed to design a store that not only offers products but also listens to customers’ real needs and provides personalized solutions. Over time, these ideas became clear, and with the combination of courage and experience, I was able to bring this vision to life in my own store. Zehra Optik is not just a workplace for me; it is the tangible realization of a dream I have nurtured for years.

Opening a store in Ortaca, where local connections are strong, how does that influence your relationships with customers and your business?
Ortaca has a close-knit social fabric where people know each other and trust is highly valued, which provided a solid foundation as I established my store. I have the chance to closely observe my customers’ expectations, daily habits, and needs. This allows me to offer not just products but also genuine guidance and solutions tailored to each individual. Over time, the warm and sincere communication we have built has been personally rewarding and has contributed to the stable growth of my store. The strength of the local profile has transformed my work from a simple business venture into a long-term professional journey rooted in trust and meaningful relationships.

Your store’s interior design is truly impressive. Did you work with an interior architect, and how did you develop the concept?
The store’s decoration was extremely important to me, and working with our interior architect, Ms. Dilara Isparta from Lotis Design, was genuinely exciting. From the moment we met, our collaboration felt effortless; sharing similar tastes and perspectives made the process very meaningful for me. This harmony made both designing and implementing the store concept smooth and enjoyable. We aimed for the architectural identity of the store to immediately convey warmth, sincerity, and trust to our customers. The design combines modern and elegant details while ensuring that customers feel comfortable and at ease. As a result, anyone entering the store experiences a positive first impression and feels genuinely valued.

Silmo Award Istanbul 2025 recognized you as ‘The Best Store’. What does this award mean to you and how does it influence your future goals?
Even as a young professional newly entering the optical sector and with my store having been open for only five months, being honored with such a prestigious and internationally recognized award was an indescribable joy and a highly meaningful achievement. I see this award not just as personal recognition, but also as affirmation of the approach I have tried to build and the unique store culture I aimed to create at Zehra Optik. Being acknowledged on such an important platform in a short time gave me tremendous confidence that I am on the right path. The award has strengthened our vision and reinforced our belief in our future goals. It has also inspired us to elevate the quality of our service, expand our product variety, and further innovate. At the same time, it comes with a greater sense of responsibility, as expectations from Zehra Optik are now higher. Moving forward, I want the store to evolve not just as a place to sell products but as a space for guidance and trust, where customers feel supported and valued. This recognition has shown me that the vision I have pursued resonates in the sector and motivates me to strive even further.

When selecting the products and glasses for your store, what criteria are most important to you?
When choosing products, I place great emphasis on brand recognition and reliability. Offering well-known brands allows me to provide customers with strong assurance of quality. At the same time, I do not want to remain solely within the familiar lines, so I make sure to include boutique and unique designs in our selection. Every customer has a different style and need, and being able to offer this variety is very important to me. I also apply the same care to lens selection, considering both visual aesthetics and technical performance. My goal is to ensure that anyone entering the store can easily find options that are both fashionable and suitable for their vision health. Therefore, when curating our collection, I take trends, quality, and customer feedback into account together.

How do customers experience your store? How would you describe your service approach?
Customers visiting the store are first greeted by a warm and welcoming atmosphere. I strive to make them feel valued and truly heard, rather than just being part of a sales process. My service philosophy focuses on carefully understanding each customer’s needs and guiding them toward the most suitable solution. I view choosing glasses not only as an aesthetic decision but also as one that impacts daily life quality. Therefore, we take our time, explore options together, and ensure that every customer can make a confident choice. Creating a comfortable environment where people can express themselves freely is very important to me. My ultimate goal is for everyone leaving Zehra Optik to feel assured that they made the right choice and leave with a sense of happiness.

What is your roadmap for Zehra Optik in the coming period?
Our main objective moving forward is to grow steadily while maintaining our customer-focused approach. I plan to integrate more innovative products and unique designs into the store. Additionally, we aim to leverage technology further to enhance the customer experience and strengthen our position as a young and dynamic brand in the sector. I am careful to ensure that every step we take is sustainable and contributes to long-term growth.

Silmo Istanbul Optical Fair took place for the 12th time. What are your thoughts on the fair’s development and its contribution to the sector?
We have seen the Silmo Istanbul Optical Fair grow stronger each year. The fair has become more than a platform for showcasing new products; it is an important gathering point where the pulse of the international optical industry is felt. Seeing different brands, designers, and industry professionals together provides us with inspiration. It also greatly contributes to the exchange of professional knowledge and the development of a shared industry culture. I firmly believe that Silmo Istanbul will continue to increase its international impact in the coming years.

Thank you for your valuable interview. Lastly, what are your thoughts on 4 your eyes?
The optical magazine, 4 your eyes, stands out as an important resource that offers in-depth insights into the sector while keeping up with trends and innovations. For industry professionals like me, it serves as a valuable reference point, helping us stay informed about developments and fostering the flow of knowledge and professional growth. I wish continued success to the team.

JANUARY 2026

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Wholesaler Interview

Aspendos Optik

Posted on by Emre Özden

ASPENDOS OPTİK

Delivering Value to Business Partners

“Silmo Istanbul is a unique platform where we can present our vision and new collections to hundreds of business partners at the same time. More importantly, it inspires and provides feedback.”

Hello Mr. Özkul. Could you introduce yourself to our readers and share your journey into the optical industry with us?
Hello, my name is Mesut Özkul. I began this journey in 2011 and later continued it by founding Aspendos Optik. I come from the field side of the optical industry. Starting in retail taught me not only the excitement in front of the display window but also the responsibility behind it. Understanding the pulse of a store, reading customer expectations, and recognizing the true value of a product on the shop floor have always been my priorities. When founding Aspendos Optik, I used this experience to build a more structured, more sustainable, and long term business model.

Could you tell us about the founding story of Aspendos Optik? How did this journey from retail to distribution take shape?
Aspendos Optik was born out of a real need. While working in retail, I clearly observed that some stores in Turkey were seeking quality, others design, and others reliable supply. Very few structures were able to offer all three at the same time. Over time, we also realized that a market dominated by large brands and uniform product ranges was creating a gap. There was an audience like us, looking for distinctive and original designs and valuing quality and storytelling. Our distribution journey was shaped not merely around importing products, but around building a business model that correctly communicates the brand in the market and stands alongside the store.

You work with brands positioned within the concept of quiet luxury. How did you approach building your portfolio?
For us, quiet luxury is an attitude. We prefer products that are understated yet reveal themselves through details, making the wearer feel special. Our business partners also consist of a community that values craftsmanship behind the brand rather than popularity. While defining our strategy, we asked ourselves one question: Would you still wear this product ten years from now? If the answer was yes, then it was the right brand for us. Instead of focusing on fast sales, we invest in collections that preserve their value over time. This strategy has brought us both loyal retail partners and a conscious end user base.

You introduced Bloomdale, Malt Belgian, and Jose Alvarez Premium to the Turkish market. Could you describe the general characteristics of these brands?
These three European brands, each illuminating a different perspective, align perfectly with our founding purpose through their originality and uniqueness. Every brand in our portfolio is like a family member with a distinct personality. While selecting them, we were careful to ensure they complement one another. Bloomdale Eyewear, from the Netherlands, is a burst of color and joy. With its bold color combinations and original forms, it appeals to an energetic audience that is not afraid to express itself. Its limited production and timeless design approach offer high comfort. Malt Belgian Eyewear reflects the minimalist and sophisticated spirit of Belgian design. Its focus lies in material quality and flawless detailing, delivering true quiet luxury. Jose Alvarez Premium is an artistic brand that combines advanced material technology, limited production, ultra lightness, and refined aesthetics. Its collections emphasize craftsmanship and natural materials, each carrying its own distinctive character. Together, these three brands address different tastes and provide our partners with unique alternatives they can confidently offer to every customer.

You currently work with 553 business partners across Turkey. What kind of sales and logistics model do you apply when managing such a portfolio?
Managing a network of this size is only possible by balancing systems with human interaction. For us, 553 business partners mean 553 different success stories. The key lies in combining centralized efficiency with local flexibility. We operate with a strong central warehouse, accurate planning, and actively engaged field teams. They are not merely order takers but advisors to our partners. On the sales side, we prioritize maintaining one to one relationships, while in logistics we focus on speed and sustainability. In addition, I personally make it a priority to stay in direct contact not only with our field team but also with our growing network of partners. Coming from the operational side of the business, I can say that such logistics models are unfortunately still not very common in our sector.

How do you establish the balance between sustainability, quality, and design at Aspendos Optik?
We see sustainability not as a marketing argument but as a way of doing business. Long lasting products, conscious production, and timeless design form the foundation of our vision. If one element is missing, the entire structure collapses. We approach this balance not as a hierarchy of priorities but as a philosophy of integration. If the core material and craftsmanship quality of a product does not meet our standards, then neither its design nor its level of sustainability holds any real value. Design is the soul embodied by quality materials. Our goal is to offer designs that are visually striking while also functional and ergonomic. The brands we work with increasingly prioritize environmentally friendly materials such as recycled acetate, bio based plastics, and responsibly sourced metals. Some of our frames are produced using technologies that reduce water consumption by up to 60 percent during the manufacturing process.

The brands in your portfolio draw inspiration from a discovery that won the 2011 Nobel Prize in Chemistry. Could you elaborate on this?
Yes. In 2011, Nobel Prize winning chemist Daniel Shechtman discovered that quasicrystals have highly ordered atomic structures that do not repeat themselves, unlike traditional crystal formations. Brands in our portfolio apply this technological discovery to eyewear frames by using certain titanium and stainless steel alloys originally developed for the aerospace industry. As a result, these materials become extremely light, flexible, corrosion resistant, and most importantly anti allergenic. While a traditional metal frame may permanently deform when bent, these special alloys can return to their original shape thanks to shape memory properties. These engineering marvels offer end users an almost weightless feeling, all day comfort, and durability that lasts for years.

You state that you offer value to stores, not just products. What does creating value mean for Aspendos Optik?
For us, value is anything that makes a customer walk into a store and say, there is something different here. I define the elements that create this value as differentiation power, operational peace of mind, and knowledge and training. We provide our partners with products that have a story and character, allowing them to stand one step ahead of the competition. This enables them to compete through quality and style rather than price. On the operational side, we eliminate one of an optician’s biggest frustrations, unavailable stock and long waiting times, through fast logistics, easily accessible customer service, and flexible payment terms. While they focus on their business, we secure the background operations. We share the story, material features, and design philosophy behind every product we sell. We do not just give them a product but a story they can tell their customers. These trainings and information flows directly increase the motivation and sales performance of retail staff.

What is Aspendos Optik’s approach to digital marketing? Do you engage in direct to consumer sales or advertising?
Our digital marketing strategy is built around producing valuable content in line with our quiet luxury positioning. We do not engage in mass advertising aimed directly at end consumers. The Aspendos Optik website functions as a refined digital showroom presenting our brands and collections. Our existing partners can access exclusive content and place orders through a dedicated e dealer system integrated into the showroom. On social media, through our Instagram account aspendosoptiktr and Facebook page aspendos optikk, we produce professional content that communicates our brands’ stories, design details, and philosophies. Our partners can easily share this content on their own channels to reach customers. In short, our vision for digital presence and commerce is shaped around providing our partners with the most comfortable and authentic distributor experience possible.

Can we expect new brand investments or surprises from Aspendos Optik in the short and medium term?
Absolutely. In the short term, we are focused on presenting special capsule collections and Turkey exclusive designs from our existing brands to our partners. In the medium term, we continue to search for a new brand that will complement the characters in our portfolio. We are particularly keeping an eye on niche brands that combine technology with fashion, operate in the smart eyewear segment, or produce entirely under sustainable and circular economy principles.

As the Founder of Aspendos Optik, what does success mean to you and how do you measure it?
For me, success means never losing the excitement you feel for your work when you wake up in the morning. Numbers, market share, and turnover are of course important metrics, but true success lies in seeing the people you work with, both your team and business partners, grow and remain happy alongside you. When I founded Aspendos Optik, my five year vision was to become a brand associated with different and high quality eyewear in Turkey. Financially, we achieved this goal. Today, however, I realize that my true vision goes beyond that. I now see success not as a destination but as a journey. My definition of success today is knowing that a frame displayed in the showcase of one of our 553 partners turns into a smile on a customer’s face. Success is ensuring that every link in the value chain we create remains strong and fulfilled.

What are your thoughts on the Silmo Istanbul Optical Fair? How do you evaluate its contribution to the sector?
Silmo Istanbul Optical Fair plays a critical role in showcasing the strength and potential of the Turkish optical industry on the international stage. For wholesalers like us, it is a unique platform that allows us to present our vision and new collections to hundreds of partners simultaneously. More importantly, Silmo Istanbul has become a valuable source of feedback and inspiration for optical professionals. It gives us the opportunity to engage directly with partners from all across Anatolia, to understand their expectations and listen to the challenges they face. For this reason, I believe Silmo Istanbul’s contribution to the sector is invaluable.

Thank you for this valuable interview. Finally, could you share your thoughts on our magazine 4 your eyes?
I would like to thank you for featuring us in this precious publication. By bringing together innovations, diverse perspectives, and in depth analyses, you broaden the vision of all stakeholders in the industry. High quality medium like yours make a significant contribution not only to the commercial but also to the intellectual development of the sector.

January 2026

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Interview

Eschenbach Optik

Posted on by Emre Özden

Eschenbach Optik

German Quality Building the Future of the Industry

“Silmo Istanbul 2025 clearly demonstrates the transformation from a local optical fair into a highly professional international eyewear exhibition.”

With more than a century of history behind it, Eschenbach Optik stands out not by chasing high fashion, but by staying firmly rooted in precision, quality and reliability. Guided by a clear vision to improve people’s quality of life, the company builds its long-term success on transparency, respect and close, trust-based partnerships across the optical industry. Today, Eschenbach’s diverse portfolio spans eight eyewear brands, including strong house brands and carefully selected licenses. From its latest patented hinge technologies to the launch of the Tom Tailor eyewear license, and advanced solutions for low vision such as Optaro XL, the company continues to pursue innovation with consistency and purpose. Eschenbach Optik remains deeply committed to the values embodied by the “Made in Germany” designation, defined by a strong sense of responsibility, engineering excellence and a long-term approach to value creation. We now proudly present an exclusive interview with Walter Kaiser, Vice President International Sales at Eschenbach Optik, in which he shares insights into the company’s philosophy, global strategy and the new launches shaping the future of the optical world.

Hello Mr. Kaiser, to begin with, we would like to get to know you better. Could you tell us about your professional background and your role at Eschenbach?
My name is Walter Kaiser. I am Vice President International Sales at Eschenbach Optik and have been with the company since 1991. I studied economics, with a professional background in international business. After gaining initial experience in various industries including pharmacy, electronics and float glass, I had the opportunity to enter the optical sector and decided to stay. It has proven to be the right decision.

Eschenbach is a strong brand with more than a century of history. Could you share the core values and industry approach that shape the company today?
Eschenbach Optik has been active in the optical field since 1913. Today, we are the global market leader in low vision devices with the Eschenbach brand, and a major player—by far the German market leader—in eyewear, with six corporate brands and three licensed brands. Our main motivation is to improve people’s quality of life. From an industry perspective, we see ourselves as a true partner to opticians, operating on equal footing and with mutual respect.

You have a broad portfolio. Could you tell us about the key characteristics of your brands and how they complement one another?
Our corporate eyewear brands include Titanflex, Humphrey’s, Brendel, Jos. Eschenbach and Freigeist. Each brand is designed for a clearly defined target group. We offer eyewear for everyone—from children to seniors; from fashion-forward to classic styles; from colorful and bold designs to reduced and discreet aesthetics; and from affordable to premium segments. Our licensed brands—Marc O’Polo, Mini Eyewear and our newly launched license Tom Tailor—are developed in line with the individual positioning and DNA of these well-known brands. What all our frames have in common is a strong focus on wearing comfort. An Eschenbach frame must fit perfectly. High quality and excellent service are non-negotiable for us.

When presenting your portfolio to international markets, what criteria do you prioritize when selecting distributors?
Every Eschenbach distributor must fully understand our philosophy, vision and mission, and be capable of representing them flawlessly in their respective markets. Eschenbach Optik is currently represented in more than 80 countries worldwide, which clearly demonstrates that this approach works.

How do you integrate the feedback from your distributors into your export approach?
We maintain very close relationships with our partners. We meet regularly at exhibitions, visit them in their markets, stay in daily contact and listen carefully. In addition, we work closely with renowned trend scouts. When preparing our strategic meetings, we integrate feedback from our market partners regarding upcoming trends and developments, and incorporate these insights into our internal discussions and decision-making processes.

How do changing market dynamics influence your export strategies? Which factors do you prioritize in your strategic planning?
In general, markets do not change overnight. Disruptions can occur, but they are relatively rare. In the eyewear sector, the time-to-market for a new product is easily one year or more. However, as in the fashion world, upcoming trends can be anticipated to a certain extent. When necessary, we are able to react quickly and flexibly. We never aim for short-term gains; instead, we focus on long-term, stable partnerships. This philosophy is clearly reflected in our strategic planning.

German engineering and innovation are two of Eschenbach’s strongest pillars. How do these qualities translate into your product development and design processes?
The ‘Made in Germany’ label is globally associated with quality and service, and these values form the foundation of Eschenbach Optik’s positioning as a German company. We were among the first to implement industrial quality standards in the eyewear sector. Our R&D engineers are involved at very early stages of product development to ensure the highest quality levels before production begins. Eschenbach engineers are permanently present at production sites to guarantee consistently high manufacturing standards. Every product that enters our inventory follows the same quality procedures. Even after shipping, we carefully monitor perceived quality for each individual item and take corrective action if necessary. While nothing is ever 100 percent perfect, being on equal footing with opticians also means maintaining a service stock for every item to ensure long-term support. We fully understand that no optician appreciates dissatisfied consumers due to frame defects.

Eschenbach Optik embraces a responsible, sustainability-focused corporate mindset. Could you share some of your recent initiatives in this area?
Environmental protection is a key management priority for the future of the industry, and Eschenbach is committed to continuously reducing its carbon dioxide footprint. Achieving CO₂-neutral production and distribution is a long-term process rather than a one-time solution. At top management level, Eschenbach has established dedicated operational teams that meet regularly to discuss and implement incremental steps toward a more sustainable future. Examples include the use of recycled aluminum for temples in our Titanflex collection, the use of Acetate Renew for plastic frames, and replacing plastic protection bags with recycled materials. And these are just a few of many ongoing initiatives.

You are represented in Turkey by Delta Optik. How would you evaluate this partnership and Eschenbach’s position in the Turkish market?
Our partnership with Delta Optik began in 1992 and has evolved over the years from a successful business relationship into a genuine friendship. Delta Optik represents Eschenbach’s values perfectly and has played a key role in the premium eyewear market in Turkey for many years. Turkish opticians highly appreciate the cooperation with Delta Optik and are satisfied customers—just like our more than 40.000 optician partners worldwide.

Eschenbach Optik has recently taken several important steps in both innovation and brand development. Could you tell us more about them?
Eschenbach has recently filed a patent for a new Microtech hinge construction that prevents temples from loosening or unscrewing. This hinge has already been introduced in the Titanflex collection and is now also featured in the first Marc O’Polo frames, offering a clear and visible benefit for consumers. At Silmo Paris 2025, Eschenbach also launched a new eyewear license, Tom Tailor. This brand shows strong growth in the accessible fashion segment for young and young-at-heart consumers, allowing Eschenbach to expand its price portfolio to meet increasing demand for entry-level products. In the low vision segment, we proudly introduced Optaro XL—an app-based camera system for iPads that transforms a standard iPad into a fully functional electronic reading device, including a read-aloud feature. These represent our key innovations for 2025.

How do you assess the development of Silmo Istanbul and its contribution to the global optical industry?
Silmo Istanbul 2025 clearly demonstrates the transformation from a local optical fair into a highly professional international eyewear exhibition. Congratulations to the organizing team—they have done an excellent job.

January 2026

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Interview

Masunaga

Posted on by Emre Özden

Masunaga

Timeless Craft & Art at 120!

Soutaro Masunaga, fourth-generation heir and CEO of the legendary brand, sees their 120th anniversary as a rare opportunity for self-reflection and learning from the past.

When a brand not only spans decades but endures for more than a century, it stands as a powerful testament to extraordinary resilience, an unwavering commitment to quality, and a clear, design-driven vision. Masunaga, widely regarded as one of the finest examples of Japanese eyewear craftsmanship, celebrates its 120th anniversary this year. To mark this milestone, Soutaro Masunaga, Ceo and fourth-generation member of the founding family, shares his reflections on the brand’s humble beginnings in Fukui, the visionary philosophy of his great-grandfather Gozaemon Masunaga, and the delicate balance between tradition and technical innovation. He also offers an exclusive look at the anniversary highlights, including the limited ‘Edition 120’ models and the second release of the Moc series, a line that distills masterful design and top-tier craftsmanship into its every detail. We are pleased to present this insightful conversation on what it truly takes to shape a brand with timeless character.

Hello Yasunori, Masunaga is celebrating its 120 years this year. Could you give us a brief insight into the beginnings and early development of the brand?
Sure. The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui, Japan. That wasn’t easy. He entered into the industry the hard way, and at first the frames manufactured in Fukui were regarded as third-rate, or even unsellable. He established a guild-like system where fully-fledged craftsmen could create their own businesses, and he even helped them financially. Thanks to this system, the number of eyeglass craftsmen gradually increased, and the optical industry spread throughout Fukui.

Which milestones in Masunaga’s company history are particularly significant for you personally?
There are many historical events I could point to in our company’s history, but personally, winning the Silmo d’Or three years in a row – 2013, 2014, and 2015 – was the biggest milestone. That helped boost brand recognition, especially in European markets.

Today, Masunaga is synonymous with quality around the world. What makes your brand so unique?
We produce and sell our own brand. As a manufacturer – especially in Fukui – most optical companies today are responsible for just one part or process, and one pair of eyeglasses is completed cooperatively by many companies. In contrast, Masunaga manages all of the production processes: designing, material research, metal processing, and coloring, all in our own factory. This total dedication ensures consistency, quality, and performance. We are certainly a Japanese brand, but we don’t particularly emphasize the “Made in Japan” aspect. We almost want our products to be stateless – not to fall into a specific category. We want our customers to love our products because they are designed and made by Masunaga. We want them to see Masunaga as timeless – but that kind of timelessness takes years to build. When you say your brand is timeless, you must truly mean it. You can’t just say it.

How do you manage to maintain a balance between tradition and modern innovation?
We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses. This mission statement serves as our code of conduct and helps maintain the balance between tradition and modern innovation – because both are essential to creating excellent eyewear.

To what extent do current design trends and technological developments influence the new collections?
It may sound strange but we want the quality of our frames to be the coolest part of what we do. We want our customers to go, “Wow, this is really beautiful.” I don’t think we are a trend setter or a follower, but I hope our customers think we have our own style.

You are celebrating an anniversary that spans over a century. Could you tell us about the initiatives have done to honor this special year?
We launched a special website celebrating our 120th anniversary. There is special content focusing on the evolution of Masunaga frames. You see our historical frames there. Also we’ll introduce 120th anniversary special edition frames Edition 120. Two models are fashioned from our proprietary technology of joining the 18K gold and titanium.

You have also launched a second edition of the Moc series. Could you tell us about the collection’s features and the innovations in the second edition?
Moc is an abbreviation for “Masters Of Craft”. We launched the line at Silmo 2024, and the first collection was well-received by our customers. We wanted to create a first-class eyewear collection that represents the epitome of craftsmanship. This is a limited quantity release and exclusively available at 100 stores worldwide. Each frame has its own serial number. We want Masunaga Moc to be very nearly the best eyewear collection we can create. Masunaga Moc features 5 micron gold plated parts, sterlin silver decorations, double shield pads, 3.5mm wide custom rim with three lines details, hand applied enamel work, and so on. It’s a masterpiece that combines design and technical skills. Masunaga Moc 2nd collection will be optical only, in contrast to 1st collection being sunglasses only. There are some new design elements as well.

After 120 years of success, where is Masunaga headed in the future? What visions and goals will we see come true next?
Of course, the 120th anniversary is something to celebrate – but we also see it as just another milestone. Our 120th anniversary logo shows the number 120 turning into 121, and that says it all. It’s a great opportunity to reflect on ourselves and learn from our past. I certainly hope our brand and our products will remain relevant and desired for the next decade – and beyond. Our story continues.

Source: Spectr

December 2025

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