Efes Optik

EFES OPTİK

Trusted in Optical Solutions

“I believe Silmo İstanbul’s 2025 edition was much more successful than previous years in terms of visitor quality and professional atmosphere.”

Hello Mr. Pehlivanoğlu. Could you briefly introduce yourself to our readers and tell us how you entered the industry?
Hello, I am Gökhan Pehlivanoğlu. My career in the optical sector began in 1994 by becoming a partner in a company. At that time, my entry into the industry was shaped both by my interest in commerce and by the clear need I observed in Turkey for high quality and accessible eyewear. Later, in 1999, I founded Efes Optik. The most valuable insight I gained throughout more than 30 years in the optical field is that a successful business can only be sustained with a strong team, a constant search for innovation and a customer focused mindset.

Efes Optik is a well-established company. Could you share the story of its founding and the growth strategy behind your 25 year journey?
As I mentioned earlier, our founding story began with the intention of addressing a need that was evident in the optical market. There was a shortage of products in Turkey that offered both quality and a balanced price performance value. We set out to fill this gap. Our growth strategy was never based on short term goals but on building sustainable brands. We consistently strengthened our distribution power, established robust collection development processes and invested in branding. The success of Efes Optik is one of the strongest examples of strategies built with this approach.

Quality is a fundamental principle for Efes Optik. How do you maintain your quality standards in material selection and production?
Our understanding of quality is based on a continuous control process from raw material selection to the final stages of production. We choose titanium, acetate, metal and TR90 components according to international standards. All our products are manufactured in compliance with CE criteria. Each collection undergoes durability tests before reaching our retail partners. For this reason, every pair of glasses produced by Efes Optik promises both longevity and a healthy user experience.

You export to Asia and Europe. Could you share your international sales experience and what it has contributed to your company?
Our international operations have brought us significant experience. We saw that every market has its own dynamic and expectations. While design and brand perception come to the forefront in European countries, lightness and functionality gain much more importance in Asia. This diversity has enriched our collection development vision and positioned Efes Optik as a company ready for global competition.

Could you tell our readers about your brands and how you developed this portfolio?
Today, we have a broad and versatile brand portfolio that includes Chanzara, Lufian, Garbino, Lady Victoria, Chimi, Scapa and Garbino Kids. Each brand has its own identity and target audience. Our goal is to offer an option that suits the style and lifestyle of every consumer. This level of diversity makes Efes Optik a strong and flexible player in the industry. Being able to appeal to younger consumers, classic style enthusiasts and licensed product users with the same quality is of great importance to us.

Efes Optik is known for its strong emphasis on R&D. Could you tell us how this process works?
Our R&D team conducts detailed analyses of face shapes across different regions and age groups in Turkey. We are aware that eyewear is not merely an accessory but a design that needs to integrate with the wearer’s face. For this reason, we place special emphasis on ergonomics, nose bridge structure, material lightness and long term comfort. Our prototyping process is highly meticulous and each model is tested and revised multiple times.

You are preparing a new Turkish brand especially for the European market. How are you planning its positioning in this region?
Yes, we aim to create a brand that represents modernity, originality and the strength of Turkish design in Europe. We plan to position this brand as one that brings together quality, design and accessible luxury. We strongly believe that a brand originating from Turkey can secure a lasting presence in Europe. In line with this goal, we continue our work without slowing down and are making large scale investments.

You have more than 500 retail partners across Turkey. How do you select them and how do you support their sales?
When building our retail network, our most important criterion has always been establishing long term and trust based relationships with our business partners. We prefer to work with visionary retailers in every region of Turkey who value their customers. We provide our partners with regular collection presentations, fast delivery, after sales services and retail support. The strength of our dealer structure comes from the fact that we see them not only as customers but as business partners.

What is Efes Optik’s approach to after sales service and what kind of support do you offer in this process?
For us, the after sales process does not end with the sale of the product; on the contrary, it begins there. We offer our retail partners fast spare part supply, product replacement support and technical solutions. Each region has a dedicated customer representative and all our processes are carried out with minimal disruption. The reason we are known as a solution partner in the sector is our ability to provide fast and transparent support whenever it is needed.

In your opinion, what trends will stand out in the optical sector as we approach 2026?
With the new year, I believe minimal and functional designs will come to the forefront. Lightweight materials, sustainable production, coloured lenses and retro modern forms will see higher demand. At the same time, eyewear will continue to play an increasingly important role in the fashion world and consumers will express their personal style with bolder frames.

Could you share your thoughts on the twelfth edition of Silmo Istanbul Optical Fair held last month and its contribution to the sector?
Silmo Istanbul Optical Fair has become one of the most important gatherings of our industry. It creates a strong platform for both domestic manufacturers and international brands. I believe Silmo İstanbul’s 2025 edition was much more successful than previous years in terms of visitor quality and professional atmosphere. The fair is highly valuable for following innovations, establishing collaborations and bringing the industry together under one roof.

Thank you for your valuable insights. Lastly, could you share your thoughts about our magazine 4 your eyes?
I believe 4 your eyes Optical Magazine is an important publication that enhances the sector’s knowledge base and conveys trends in a professional tone. I consider it a valuable resource for both industry representatives and retailers. Thank you for featuring us and I wish you continued success.

Decemmber 2025

U&K Optik

U&K OPTİK

A Boutique Born of Vision and Experience

“Silmo Istanbul is no longer just a trade fair; it has become a powerful platform that showcases Turkey’s potential in the optical industry to the world.”

Hello Mr. Kürşatlar. Let’s begin our interview by getting to know you. Could you introduce yourself and share how you first became involved in the optical sector?
Hello, I am Umut Kürşatlar. I was born in 1992 as the son of a father who worked as an eyewear wholesaler and a mother who was a public officer. I grew up surrounded by the world of eyewear and optics from an early age. Thanks to my father, I had the opportunity to learn the fundamentals of the profession closely and gained a natural affinity for the field. Due to my interest in mathematics and physics, I pursued engineering and graduated from the Department of Naval Architecture and Marine Engineering. After working as an engineer for some time, my passion for commerce and longing for the optical sector became stronger. I then completed a second degree in Opticianry. Inspired by the knowledge, experience and vision of my father, Ata Kürşatlar, who is one of the most respected and established figures in the sector, I continue to carve out my own path under the roof of U&K Optik with the same dedication and discipline. By adding my own vision, aesthetic perspective and modern retail approach to the knowledge and work ethic I inherited from my father, I blend traditional expertise with today’s innovative mindset and strive to bring a both rooted and contemporary touch to the industry.

Could you tell us about the establishment of U&K Optik? How did your retail journey begin?
I decided to bring my own brand to life by combining the experience I had gained over the years in wholesale optics with the boutique retail approach I observed abroad. The premium boutique concept I had long dreamed of became a reality in Anadoluhisarı, one of Istanbul’s most distinguished neighborhoods. U&K Optik was designed not only as a point of sale but as a living space that highlights design, aesthetics and personal experience. Although I received many name suggestions, I wanted the brand to fully reflect my own vision, so I chose the name U&K, representing my initials. In short, U&K Optik was founded with the aim of offering a personalized optical experience that brings together years of expertise, international inspiration and a local boutique perspective.

Do you offer products from every segment? Which products and brands do your customers prefer most?
Since our store is located along the Bosphorus and right next to waterfront mansions, our customer profile naturally gravitates toward high quality and uniquely designed products. For this reason, we primarily feature Europe’s most distinguished brands. Our founding principle was to bring together the finest optical and sunglasses brands in Turkey under one roof. Today, our customers can find extensive collections from premium brands such as Cartier, Chopard, Silhouette, Tom Ford, Mykita, Gucci and Maybach all in a single place.

Designer brands have become increasingly popular in recent years. Do you also receive such requests from your customers?
Absolutely. People no longer want to wear brands they see on everyone else. They prefer more boutique, distinctive and personal designs that reflect who they are. Customers are looking for eyewear that expresses their identity, and this growing demand is fueling the interest in designer brands. At U&K Optik, we follow this shift closely. In addition to globally renowned brands, we also showcase successful boutique manufacturers and local designers from Turkey. These collections, each crafted with meticulous attention to detail, stand out in both quality and character. In short, eyewear has evolved beyond being a simple accessory; it has become a piece that expresses one’s style and stance. Our approach is built entirely around this understanding.

Could you tell us about the after sales services you offer? How do you build customer loyalty?
As a boutique eyewear store, we see each of our customers as a long term friend. In our after sales support, we prioritize being there for them whenever they need anything related to their eyewear. We adopt a personalized approach to build customer loyalty. By getting to know our customers’ style, face shape and usage habits, we provide tailored recommendations in their future visits. In short, for us, a sale is not just a transaction but the beginning of a long lasting relationship based on trust.

Do you find the sector’s sales and training initiatives sufficient? Do you organize training programs for your staff?
Although training activities in the sector have increased in recent years, I believe there is always a need for more due to evolving technology and design trends. At U&K Optik, we place great importance on staff training. We ensure that our employees attend trainings organized by lens manufacturers and brands so they can maintain both their technical knowledge and service quality. We also enable them to participate in international fairs and seminars, allowing them to closely follow global trends and industry innovations. This way, our team provides service not only as salespeople but as professionals who understand the product, its technology and the spirit of the brand.

High street stores or shopping malls? We would like to hear your preference and the reasons behind it.
We definitely prefer high street retail. We are located in Anadoluhisarı, a neighborhood with a preserved historical texture and a warm, authentic community spirit. Here, we can communicate with our customers one on one, get to know them and closely follow their needs. For us, each new day is not only about sales but also about social interaction. People picking up fresh bread from the bakery or stopping for a morning coffee see us, greet us and chat with us. This warm connection strengthens the soul of our brand and builds trust. In a shopping mall, it is difficult to capture this natural and sincere atmosphere. In our view, an optical store should not only be a point of sale but also a part of the neighborhood it belongs to. For this reason, being a high street store aligns perfectly with our brand’s identity.

As a retailer, what are your thoughts on price competition among your colleagues in the sector?
Price competition is an inevitable reality of the retail industry. However, we prefer to interpret this competition not solely through pricing but through service quality, trust and customer satisfaction. Since my father has been active in the optical wholesale sector for many years, I know manufacturers and distributors closely, which provides significant advantages in terms of sourcing for U&K Optik. Because we can procure products under more favorable conditions, we offer our customers both extensive collections and competitive prices. For us, the true differentiating factor is not just affordable pricing but creating an experience where customers feel safe and continue to receive support after the sale. In the long term, loyalty and trust become far more valuable than short term price competition.

Do you follow international optical fairs and industry developments?
Yes, I closely follow international fairs to stay in tune with the pulse of the industry. Every year, I regularly attend the Mido and Silmo Paris optical fairs. These fairs are not only about seeing new collections but also serve as major sources of inspiration for observing trends, technological developments and the future of the global optical sector firsthand. In fact, the concept of my store was born from the impressions I gained at these fairs. My goal was to create a retail concept that reflects the boutique optical approach seen in Europe, which is still relatively rare in Turkey. Thanks to this vision, both our store architecture and our service philosophy stand apart from traditional retail. In short, international fairs are not just events for us but centers of continuous renewal, inspiration and vision.

What are your thoughts on the development of the twelfth edition of Silmo Istanbul Optical Fair and its contributions to the sector?
Silmo Istanbul has become an increasingly significant meeting point for our industry, reaching closer to international standards each year. With its brand diversity and the quality of its exhibitors, it clearly reflects the strength of the Turkish optical sector. For me, Silmo Istanbul is not just a commercial event but also a hub for industry innovations, idea exchange and inspiration. The insights we gain at the fair each year directly contribute to the vision of our store. Silmo Istanbul is no longer just a trade fair; it has become a powerful platform that showcases Turkey’s potential in the optical industry to the world.

Thank you for your valuable interview. Lastly, we would like to hear your thoughts on 4 your eyes.
Thank you. It is truly meaningful to be featured in such a high quality industry platform. 4 your eyes stands out not only as a source of news or promotion but also as a medium that brings vision and depth to the optical sector. I believe that its ability to bring together different stakeholders and facilitate knowledge sharing creates a major advantage for us retailers. With its impartial, up to date and professional content, it makes a real difference in the sector. In short, I see 4 your eyes as one of the voices and showcases of the optical industry. My sincere thanks to everyone who contributes to it.

December 2025

Essa Daniel Klein Group

ESSA DANIEL KLEIN GROUP

Fashion for Everyone

“Silmo Istanbul Optical Fair is the ideal venue for companies looking to introduce new products and expand their customer portfolios.”

Hello Mr. Çevik. Could you introduce yourself briefly, and tell us about your journey into the industry and the experience you have gained so far?
I am Ercan Çevik, born in 1973 in Akseki, Antalya. I entered the family business of watchmaking as a second-generation representative. The international trips and fairs I attended from a young age greatly broadened my horizons and helped me develop a global vision. These experiences made me realize that our business should not be limited to Turkey alone. Today, the expertise we have gained at every step, from the initial design of a product to its delivery to the final consumer, forms the foundation of Essa Group’s high standards in quality and service.

Essa Group has held a strong position in the watch industry for over 50 years. Could you tell us about the story of your company and where it stands today?
Essa Group’s journey began in a small 7-square-meter shop in Tahtakale, Eminönü. This modest start quickly grew into a professional structure thanks to our family’s work discipline and determination. The branding journey of our flagship brand Daniel Klein began in 1998, and with the worldwide registration process starting in 1999, we obtained official registration both in Turkey and in 36 countries by 2000. This step became a milestone for our international expansion. Today, we have transformed into a global brand exporting to over 85 countries, with nearly 1,000 points of sale and 25 retail stores. The key factor behind our success is maintaining an honest, transparent, and dedicated work culture with the philosophy of Fashion for Everyone.

Essa Group continues to grow by exporting to more than 85 countries. What strategies are key to managing this successful global structure?
Operating on a global scale requires a flexible and forward-looking management model. Therefore, we prioritize strategic planning, visionary leadership, and a digital-focused approach. We continuously optimize our international supply chain and logistics processes to maintain a cost-effective and seamless operational structure. Through localized marketing strategies for each market, we position our brands correctly and develop communication models that are sensitive to cultural differences. We support our human resources with competency-based training programs and career development opportunities. Customer feedback is placed at the center of our product development cycle, and through digital management systems, we develop proactive solutions to potential risks.

In recent years, you have embarked on a new journey extending from watches to eyewear. How did your decision take shape?
Over the years, our global experience and local strength, combined with our commitment to quality and a customer-focused approach, encouraged us to expand beyond watches into other elements that complement personal style. The watch industry provided us with strong knowledge in design, production, and global brand management. This experience created a natural foundation for moving into complementary style items. Eyewear, like watches, is not only a functional product but also a fashion statement reflecting a person’s identity and style. We observed that consumer trends increasingly favor brands that offer both function and aesthetics. With this in mind, we established a professional eyewear department, entered the optical sector with a strong team, and quickly secured a solid position.

You have a strong brand portfolio. Could you tell us about your brands and the main characteristics of their collections?
Daniel Klein, which started with the motto Fashion for Everyone and reaches millions of users worldwide, continues this philosophy in its eyewear collection. The brand appeals to anyone who follows fashion and wants to express their unique style with quality at an affordable price. Santa Barbara Polo & Racquet Club, with roots dating back to 1886 and representing American polo culture, is a global style symbol for those who embrace a classic and sporty lifestyle. Its eyewear collection reflects this elegant yet cozy style. Valentino Orlandi combines Italian design heritage with modern sophistication and represents a unique sense of luxury in its eyewear collection. Each model is crafted with the precision of a design object, featuring eye-catching details and a sophisticated structure. In short, Daniel Klein offers trend-focused accessible fashion for broad audiences, Santa Barbara Polo & Racquet Club provides sporty elegance, comfort, and daily style, and Valentino Orlandi is the perfect choice for those who prefer luxury and grandeur.

Your brands cater to different tastes and needs in terms of design language, functionality, and affordability. How is this variety received by consumers?
Each brand in our portfolio addresses distinct expectations and lifestyles. Daniel Klein is preferred by users who say they closely follow fashion but do not want to stretch their budget. Santa Barbara Polo & Racquet Club receives positive feedback from customers who value quality and comfort combined with understated sporty elegance. Valentino Orlandi appeals to consumers seeking luxury, elegance, and unique design. This variety is a tangible reflection of Essa Group’s Fashion for Everyone vision.

You place special emphasis on quality in your eyewear series. What criteria do you consider from material selection to production processes?
In our eyewear collections, long-lasting comfort is as important as aesthetics. Lightweight construction, ergonomic design, and skin-friendly materials are carefully selected. We define quality not just as stylish appearance but as a flawless user experience that feels comfortable throughout the day. This approach ensures that our products are confidently chosen in international markets, because for us, quality is not only about looking good but about providing the right product that feels comfortable all day. 

How do you manage your relations with the stores and opticians you collaborate with in the optical channel? What kind of support do you provide them?
When bringing our products to customers, we always stand behind quality and trust by offering warranty assurance. At the same time, we provide our suppliers with payment flexibility and offer great deals to them, aiming to establish long-term and sustainable collaborations. Having faced similar challenges during our own establishment, we understand the needs and expectations of our suppliers very well. Therefore, we consider supporting them at every step as a fundamental principle. We believe that growing together is the key to true success.

What are Essa Group’s near-term goals? Are there plans for new investments, partnerships, or expanding product ranges?
Essa Group continues to grow each year by increasing its investments. In all our operations, we shape our production processes with a consumer-focused approach, taking into account market dynamics and customer demands. With our strategic investments, our primary goal is to contribute to the development of our country, and subsequently to increase the global recognition of our brand. In this context, we place great importance on strengthening our human resources by increasing the number of competent and qualified employees. Our aim is to provide the highest quality service to all our stakeholders without leaving any market unexplored. Guided by this vision, we continue on our path with a development program based on sustainable growth, innovation, and customer satisfaction.

What are your views on the Silmo Istanbul Optical Fair? How would you assess its contribution to the industry?
Silmo Istanbul Optical Fair is one of the most prestigious events in the optical sector. By bringing together many industry stakeholders from both domestic and international markets, it serves as a platform where the latest innovations are showcased. In this respect, it is the ideal venue for companies looking to introduce new products and expand their customer portfolios. With our overseas customer network covering more than 85 countries and over 1,000 domestic clients, we have a strong presence. Leveraging this experience in the optical sector, Silmo Istanbul Optical Fair provides an ideal stage for us to make an impactful entry into the market. The fair offers a valuable international environment for promoting our brand and establishing new business connections.

Thank you for your valuable interview. Finally, what are your thoughts on our magazine 4 your eyes?
4 your eyes is an important platform with a wide network of stakeholders in the optical sector, both domestically and internationally. Its structure allows direct communication with professionals across different areas of the industry, creating unique opportunities to enhance brand and company visibility. For this reason, collaborating with 4 your eyes is extremely positive for us, and we are very pleased and excited about this partnership.

November 2025

Hoffmann Natural x Press Eyewear

Hoffmann Natural x Press Eyewear

Where Passion Shapes Solid Collaboration

Hoffmann Natural and Press Eyewear, united by a shared passion for natural buffalo horn, prove once again the power of collaboration in the eyewear industry.

Germany’s premium brand Hoffmann Natural Eyewear, based in the Eifel region, has been a pioneer in buffalo horn since 1978, showcasing the unique and superior qualities of this natural and sustainable material through its exceptional collections. At Hoffmann, this natural material transforms into bold shapes, modern color palettes, and contemporary, original designs, drawing its true strength from the brand’s passion for eyewear and dedication to superior craftsmanship. Since 2024, Hoffmann’s atelier has not only produced its own collections but has also engaged in a growing collaboration with Jeff Press, the founder and creative director of Press Eyewear, whose experience of over 20 years in iconic brands such as Robert Marc NYC and Morgenthal Frederics has shaped American eyewear design. We present an interview with Wolfgang Thelen, Owner of Hoffmann Natural Eyewear, and Jeff Press, Founder and Creative Director of Press Eyewear, about how a shared passion for eyewear, and specifically for natural buffalo horn, has evolved into a transatlantic collaboration.

Hello Wolfgang and Jeff. Could you start by telling us when and where you first met?
Wolfgang: Hello! Our first meeting actually dates back to 2002. Jeff came to visit our workshop in the Eifel region together with Richard Morgenthal, founder of the long-established luxury eyewear brand Morgenthal Frederics. That year was memorable for me in two ways: it was the year my daughter was born and also the beginning of our first creative collaborations, which excited both of us from the start.

Jeff: Yes, 2002 was a turning point for me as well. It was my very first visit to a traditional eyewear workshop in Germany, and even though I had already been in the industry for some time, I remember feeling the thrill of a new era that would be full of inspiration and friendship.

Jeff, you’ve been part of the eyewear industry for many years. In 2024, you founded your own brand, Press Eyewear. What led you to take that step?
Jeff: I felt it was finally the right moment. I’ve been wearing glasses since I was one and a half years old, yet I never imagined I’d work in this field until I turned 23. My journey began in 1998 at the store of the legendary Robert Marc, where I started as a salesperson, and that path eventually brought me to my own brand. I’ve always found the history of eyewear fascinating, especially the 1990s. I saw my brand as an opportunity to revisit that era with a contemporary and multi-dimensional perspective. My starting point was to create an eyewear brand inspired by diverse fields — from automotive and jewelry design to music and fashion icons — but with one core element: material. In all our designs, the material had to be the star, because only then could each piece have its own unique, organic flow.

Press Eyewear is based in New York. Would you say the brand carries the city’s typical spirit and energy at its core?
Jeff: New York is such a dynamic place and it always leaves room for mixing different styles. I’ve worked here for many years, and for me the city is a constant source of creativity and new inspiration. I wanted to create a brand that draws from global influences yet still reflects the essence of its home city. I’ve always been fascinated by New York’s multicultural nature; that’s why I love designing products that appeal to many different people and can meet varied expectations.

You collaborate on the natural horn collections of Press Eyewear. How did this partnership evolve?
Jeff: For me, everything begins with the finest materials and the highest craftsmanship. I wanted to work with a natural and noble material like horn and I found that unique, eco-conscious, and visionary approach to production at Hoffmann. With Wolfgang and his team’s support in material and manufacturing, I designed USA’s first buffalo horn collection for Morgenthal Frederics back in 2006, and we’ve been working together ever since. It’s almost 20 years now. Honestly, I never even considered anyone else for the horn collections of Press Eyewear.

Wolfgang: It’s a meaningful partnership for us as well. Jeff’s vision has opened a new dimension in our world of natural eyewear. Combining our expertise in buffalo horn with his creative approach always creates an exciting synergy.

Wolfgang, you are considered a pioneer in horn eyewear. What makes this natural material so special to you?
Wolfgang: Buffalo horn is actually one of the oldest materials ever used in eyewear production. We’ve always been drawn to it for its lightness, durability, aesthetics, hypoallergenic nature, and sustainability. The variety of tones is incredible. By combining different natural shades and plant-based dyed horn plates, we’ve created more than 500 unique hues over the past 24 years. Its tactile feeling is also incomparable; it’s truly hard to match with any other material.

Jeff, you’re also passionate about buffalo horn. What does this natural material mean to you personally?
Jeff: From the very beginning, I’ve been fascinated by the beauty of natural buffalo horn. Each frame carries its own character and merges with the face, becoming the ultimate form of eyewear. My design partner at Press, Riya Mehta, often tells me that “working with horn is your happy place”. I want people to feel the same sense of excitement about their eyewear as they do about the other precious objects in their lives.

Wolfgang, you’re now distributing the entire Press collection in the DACH region. Can we take that as a sign your partnership will continue to grow?
Wolfgang: From the very first moment, we were convinced that Press would add a fifth dimension to our natural horn universe. There was never a moment of hesitation, and yes, we can say with confidence that our friendship and collaboration, now spanning two decades, will continue to grow even stronger.

Source: Spectr

November 2025

Galaxy Optik

GALAXY OPTİK

Earning Trust with a Corporate Stance

“Adapting rapidly and effectively to the evolving optical world, Silmo Istanbul keeps its finger on the pulse of the Turkish and regional markets.”

Let’s begin by getting to know you. Could you tell us about yourself and share the story of how you entered the optical industry?
Fatih Aslan: Our journey, which first started in 1996 in a watch and optical store, brought us to today with the participation of my brother in 2010. Of course, whole process was not easy. Over time, we faced both industry-specific and economic challenges; however, we stayed true to our goals, made the right investments at the right time, and took steady steps forward. For many years, I worked in the workshop — the heart of the business — and later in sales and supply. By identifying and improving the industry’s shortcomings, I actually laid the groundwork for the corporate structure we have today. I trained my brother to take part in the infrastructure of the corporate retail sector in 2006, and after he completed his military service, I brought him into our business in 2010.

Yusuf Aslan: As my brother mentioned, under his guidance I gained four years of experience starting in 2006 before completing my military service. I began working with my brother, the Founder of Ceylan Optik in Söke, Aydın, in 2010. In our business, the division of work is split into two parts. I currently serve as the operator of our stores. I am responsible for product distribution to stores, post-sales communication, departments, and infrastructure.

Can we say that with your first store in Söke district in 2008, the foundations of Galaxy Optik were laid? How was the process of opening your first store?
Absolutely. Even when opening Ceylan Optik, I shared the same vision regarding the services we would provide. I have always been in favor of corporateness, because being corporate reflects the importance and respect we show to our customers. After all, we have been serving in this sector for many years now. For this reason, we have never adopted a working system that lacks planning, order, transparency, or trust. Conducting our work with seriousness and precision is a reflection of the respect we have for both ourselves and our customers.

How did your business structure evolve after Yusuf joined? What are the advantages and challenges of working as two brothers?
Naturally, we continued on our path with greater strength. While I followed industry fairs and our investments, my brother took charge of the interpersonal relationships and customer dialogue that are so crucial for us. We built our brand on solid foundations by taking every step through mutual trust and collective wisdom.

The journey began with the name Ceylan Optik, continued with the opening of Galaxy Optik in a shopping mall in 2024. Can you share the details?
From day one, we have moved forward with the right steps, maintaining our focus on high quality and reliability. November 2024 marks not only the date we opened our Galaxy Optik store in the shopping mall, but also the opening of the mall itself. Naturally, being among the first stores in a newly opened shopping center carried a certain risk. Therefore, we deeply analyzed the demographic profile of the local population, the mall’s customer potential, and the existing optical stores and brands in the region. We then reviewed the operations within Aydın and shaped our strategy according to the unmet needs of the target audience. With our experience and knowledge, we decided that this risk could be turned into an opportunity. Since that day, we have continued to grow stronger in our services.

Can you tell us about the target audience, concept, and interior design of your new mall store?
With Galaxy Optik, our goal was to create a boutique store in our precious city, Aydın that features the top segment of brands. We wanted high-end products and brands to meet our customers in a visually aesthetic environment. Through our boutique retail concept, we enable our target audience to access world-famous brands easily and trustfully. We designed the store with great care and an elegant aesthetic approach that would instantly capture our customers’ curiosity. We are happy to receive positive feedback and to offer our customers high-quality service.

Do you only feature high-end products in your stores? Which optical and sunglasses brands do you sell the most?
To be honest, yes, we mostly prefer to sell top-segment products. We are selective in terms of brands, and we continue our path by offering up-to-date and trendsetting models. Many premium brands are easily accessible in our stores. For us, it has always been a priority to maintain the right balance between health and fashion. We aim to offer our customers both sophistication and eye health together.

What are your priorities in terms of customer satisfaction? Could you tell us about your after-sales services?
We take the utmost care in providing every customer who visits our stores with a detailed presentation of the product and clear information about its use. It is very important to us that our customers make informed purchases when choosing their products. We operate under the principle that the options we present must be shaped solely according to their needs and preferences. To ensure sustainability in the after-sales process, we work with major companies. We never want our customers to experience any problems after their purchase, and if they do, we provide quick solutions. Because the principle that “the customer is our greatest asset” is our core value.

What do you consider to be your strongest qualities that set you apart from other optical stores?
As I mentioned earlier, we have prioritized corporateness since laying our foundations in 2008, and we have continued along this path ever since. Seeing that we now serve a broad customer base ranging from grandparents to grandchildren is a great source of pride for us. Knowing that we have earned the trust of customers of all ages through proper communication and the right products is what keeps us motivated despite all current challenges. Thanks to our sustainable business structure and customer satisfaction-oriented approach, we continue to grow as a brand that appeals to every generation, instills lasting confidence, and fosters customer loyalty.

What methods do you use to respond to changing customer expectations in recent years?
People no longer decide on the eyewear they will buy only by seeing them in optical stores. Especially among younger generations who use digital channels more actively, awareness and expectations about brands have evolved and become more informed. Meanwhile, social media has become a stronger promotional tool than ever before. Therefore, as Galaxy Optik, we identify our target audience primarily through social media and carry out our promotional and advertising activities accordingly. By speaking the same language as our customers, we take steps that align with their expectations and move forward together.

What are your thoughts on the contributions of Silmo Istanbul Optical Fair to the optical industry?
As someone who has attended leading international optical fairs and industry events for years, it is very important for me to learn about innovations and technological developments and to reflect them in our business through discussions with my colleagues. For this reason, visiting the Silmo İstanbul Optical Fair every year is always an exciting experience. Silmo Istanbul manages to surprise us in a good way each year with its innovations and fresh perspectives. Adapting rapidly and effectively to the evolving optical world, Silmo Istanbul keeps its finger on the pulse of the Turkish and regional markets. I believe Silmo Istanbul plays a crucial role in shaping the future of the optical industry.

Thank you for this valuable interview. Finally, could you share your thoughts about 4 your eyes Optical Magazine?
I can say that I haven’t missed a single issue of 4 your eyes for many years. With your carefully curated, rich content, you provide every kind of information, news, innovation, trend, and technology that optical professionals need. By presenting detailed information about brands, companies, and their innovative steps, you actually open a window of opportunity for all optical professionals. We wish continued success to your entire team.

November 2025

Prm Group

PRM GROUP

Bringing Freesbee Quality to Türkiye

“The training sessions and networking opportunities at Silmo Istanbul
elevate the overall service quality within the industry.”

Hello Mr. Tankut Masareci. Could you introduce yourself to our readers and tell us about your background and experience in the industry?
I have nearly 30 years of experience in retail and distribution. In the early years of my career, I worked in sales, marketing, and channel management roles in the denim and fashion sectors. These experiences taught me that a product’s value lies not only in its design but also in the trio of the right channel, the right price, and the right service. Since 2010, as an executive at PRM Mağazacılık A.Ş. / PRM Group, I have focused on the eyewear category. The optical sector demands discipline, trust, and service excellence. Today, by combining our retail, e-commerce, and distribution know-how, we provide our brands with a sustainable foundation for long-term growth. Field training, data-driven decision-making, and sustainable stock management are areas I personally prioritize.

PRM Group has been active in the optical industry for 15 years. Could you briefly share the story behind the company’s founding and its current position?
PRM Group was founded in 2010 with the vision of becoming “a high-service-quality distributor connecting international brands with local market dynamics.” From day one, we focused not on one-time sales but on consistency in the field and store productivity. Today, our distribution network in the optical channel covers independent opticians, retail chains, and regional wholesalers. On the B2B side, we optimize the order–stock–logistics cycle through data analytics, while on the B2C side, we deepen our brands’ storytelling through digital channels. In short, PRM positions itself not as “the company that brings products to the shelves,” but as “the partner that keeps those shelves alive and turns them into sales.”

Freesbee is a young and dynamic brand inspired by the California lifestyle. Could you tell us about its Dna and main characteristics?
Freesbee is a sunglasses brand that blends California’s laid-back yet confident style codes with the expectations of the optical channel. Its design Dna is shaped around sunlight, coastal/sunset hues, and the practicality of urban wear. The product architecture rests on three pillars. The first is the Chameleon Collection, which stands out with its strong visual appeal and color-changing technology. The second is California Classics, a timeless line that appeals to a wide audience through neutral or semi-transparent frames. The third, Seasonal Edits, is a limited-edition line that captures fresh, trend-driven styles each season. As PRM, we present these collections with a focus on balancing everyday usability and fashionable appeal—always with an accessible price positioning.

The Chameleon series perfectly reflects Freesbee’s innovative and tech-driven spirit. Could you elaborate on what makes this collection unique?
The Chameleon collection was born from the idea of designs that live with the sun. The frames in this series react to UV exposure and sunlight by changing tone, moving in harmony with the user as they transition from indoors to outdoors. This feature allows optical retailers to instantly demonstrate the effect with a small UV light, creating a powerful visual moment both in-store and on display. These dynamic visuals also provide engaging content for social media. Ultimately, Chameleon is more than just an aesthetic innovation—it’s a compelling sales tool that actively attracts customers and boosts engagement in stores.

How do Chameleon’s color-changing models perform in-store in terms of customer interaction? How do opticians present this experience?
Our retail setup follows a three-step structure. The first is attracting attention with a “Change with the Sun” message and a demo station in the display window. The second is demonstration: the optician uses UV light to show the before/after transformation, allowing customers to experience it firsthand. The third step is context: the optician explains usage scenarios—daily life, city walks, beach moments, events—while highlighting the price–quality balance. We provide our teams with demo dialogues, objection-handling tips, and POS visuals. This turns the product from a technical story into a felt experience.

What were your key considerations when determining Freesbee’s collections?
We structured Freesbee’s collection architecture to serve both sales rotation and brand storytelling. With the California Classics line, we focused on core shapes that ensure fast sell-through and easy restocking, targeting a wide audience with matte/glossy finishes and a neutral palette. With Seasonal Edits, limited production brings a sense of freshness and trend alignment to displays. And Chameleon, with its strong narrative and visual effect, adds emotional and experiential depth. Together, these three lines help stores achieve both secure sales and a “display that instantly draws attention.”

Freesbee’s pricing strategy is built around “affordable quality.” How does this create an advantage for optical stores and end consumers?
For end consumers, it means accessible pricing that enables quick purchase decisions without compromising on trend, quality, or comfort. For optical stores, the key advantages are high sell-through rates, a wide target audience, and a low stock risk. Combined with Chameleon’s experiential power, these strengths also create a “second-pair” or “gift purchase” effect. Overall, this strategy increases in-season stock turnover per store while enhancing customer satisfaction.

Could you tell us about your sales network in Turkey? In which regions is Freesbee currently available?
Freesbee operates through a broad national network covering independent opticians, buying groups, and select chains across the Marmara, Aegean, Mediterranean, Central Anatolia, Black Sea, and Southeastern regions. With the support of our regional wholesale partners, we shorten service and replenishment times, while standardizing in-store visual applications and training support.

PRM Group stands out for its expert field teams and optician training programs. Could you elaborate on your training approach?
We categorize our training under three main topics. The first, Product & Technical, covers UV/color-change technology, materials, comfort, maintenance, and after-sales service. The Merchandising module focuses on window messaging, demo station placement, shelf management, and visual consistency. Lastly, Sales Dialogues include demo scenarios, objection handling, bundle offers, and cross-selling. We reinforce these with field coaching and micro-learning modules, tracking KPIs such as demo count per store, POP application rate, and Chameleon sales share.

Digital channels and social media are crucial for reaching younger audiences. What communication strategy do you follow for Freesbee in this space?
Our main focus is video and experience. We tell the “before/after” story of color change through Reels and TikTok-style formats. We encourage user-generated content (UGC) challenges, use location-based ad sets, and collaborate with micro-influencers to grow reach. On e-commerce, we shorten decision time by integrating short demo clips, clean product copy, and visual variations showing how each model looks in different environments.

What are your goals in terms of global expansion or new collaborations?
In the short to mid term, we aim to expand Freesbee’s presence in select European markets and to scale the Chameleon demo unit—our compact in-store display standard. On the product side, we’re enriching California Classics with new surface treatments and sustainable material options, while evolving Seasonal Edits into collectible capsule concepts. Our measurable goals include gradually increasing annual unit sales and strengthening the omnichannel customer experience through new partnerships.

What are your thoughts on the Silmo Istanbul Optical Fair and its contribution to the optical industry?
Silmo Istanbul brings together suppliers, brands, and opticians under one roof, serving as a strategic showcase not only for Turkey but also for surrounding regions. It offers first-hand access to new collections, opportunities to experience technical innovations, and valuable real-time feedback from the field. For us, Silmo Istanbul is a platform where experiential series like Chameleon can be demonstrated on-site and where new collaborations gain momentum. Moreover, its training sessions and networking opportunities significantly enhance service quality across the sector.

Thank you for this valuable interview. Lastly, would you like to share your opinions about 4 your eyes?
Thank you. I believe 4 your eyes offers the industry content that is current, practical, and well-balanced. The case studies and product trend pages, in particular, serve as valuable guides for opticians. I also appreciate how the magazine’s digital presence allows new collections to be showcased in an experiential way. For story-based lines like Chameleon, such platforms truly make a difference.

October 2025

You Mawo

You Mawo

Custom 3D Printed Eyewear Specialist

Approaching its 10th year in the industry, You Mawo not only makes custom eyewear accessible to everyone but also focuses on perfecting the entire user journey, from facial scanning and fit analysis to production.

Founded in 2016, the German-based eyewear company You Mawo is an innovator in the production of customised 3D printed eyewear – created using high-quality polyamide powder and selective laser sintering (SLS). Developing every part of the process from scratch, You Mawo has created a totally unique form of fully customised eyewear built according to the wearer’s data via a process that has been thoroughly streamlined for the ultimate “custom fit”. We are pleased to present an interview with Daniel Miko, Co-Founder of You Mawo and Head of Design, Product and Development, delving into the brand’s journey and its current position.

Hello Daniel, could you share the purpose and vision behind founding You Mawo, and reflect on the journey the brand has taken so far?
The founding idea behind You Mawo was driven by a simple but powerful observation: every human face is unique — in shape, size, and proportion — and yet the eyewear industry had been working for decades with standardized sizes and rigid design processes. We wanted to change that. Our goal from day one was to create a world where eyewear is not only responsibly produced, but also truly tailored to the individual. That’s why our guiding principle has always been: “Faces come in billions of shapes and sizes. Eyewear should do the same.” Looking back now in 2025, this vision is more relevant than ever. Technological advancements, especially in 3D scanning and additive manufacturing, have allowed us to stay true to this core idea — not just in theory, but in practice. And that’s something we’re incredibly proud of.

Over the years, what design steps, innovations or products have you been most proud of and why?
There are several aspects of our work that we’re especially proud of. From a design perspective, our capsule collections and the creations within the Youniverse have allowed us to push boundaries — both aesthetically and technically. These projects serve as a kind of experimental space where we test new materials, explore unconventional shapes, and reimagine what eyewear can be. On the customization side, we’ve consistently challenged ourselves to improve our system. It’s not just about making custom eyewear accessible — it’s about refining every step of the user journey, from facial scanning to fit analysis to production. This constant questioning of the status quo is a defining part of our culture at You Mawo, and it’s something we see as essential to innovation.

In 2025, with the growing interest in smart glasses, how would you assess the current state and potential of 3D printed eyewear?
We’ve definitely come a long way, and the level of sophistication in 3D-printed eyewear today is remarkable — especially in terms of material quality, precision, and individualization. But we believe we’re still just scratching the surface. Additive manufacturing offers unmatched flexibility when it comes to design freedom and personalization, and we see tremendous untapped potential — especially when it comes to integrating technology. Smart glasses are back in the spotlight, and the convergence of custom fit and smart functionality is a space where we see unique opportunities. Our manufacturing approach enables us to create solutions that are not just smart, but also comfortable, stylish, and truly tailored to the wearer — something mass-produced smart glasses often lack, that’s why we see plenty of room for smart glasses to give them the comfort they need.

Do you feel that 3D printed eyewear has gained more recognition in the last couple of years as a prestige design product?
Absolutely. There’s a growing appreciation for the possibilities that additive manufacturing brings to the world of high-end eyewear. What was once seen as a niche or experimental approach is now being embraced by more and more designers — and even luxury brands — as a serious, forward-thinking production method. We’re seeing the perception shift: 3D-printed frames are no longer just about technical innovation — they’re being recognized for their design value, for their sustainable production process, and for their ability to offer a truly personal product.

Has the introduction of AI opened up doors for your work at You Mawo and if so how?
Yes, AI has become an increasingly valuable tool in many areas of our work. We’re especially intrigued by its potential in the design process. Rather than replacing creative thinking, we see AI as a kind of sparring partner — one that allows us to challenge our ideas, discover unexpected forms, and introduce new dynamics into our design language. Beyond design, we also see potential in areas like fit optimization, customer interaction, and even predictive personalization — helping us to better understand what people need before they even realize it themselves. We’re still in the early stages, but the possibilities are truly exciting.

Does your design approach constantly shift, and what was your main source of inspiration for the 2025 collections?
In 2025, we’ve really focused on going back to our roots — questioning who we are as You Mawo and what defines our design language. We reflected deeply on our core, and that was truly great — it gave us a clearer picture of who we are and what makes us unique.

Source: Eyestylist

October 2025

Everest Optik

Everest OPTİK

Aiming for the Summit, No Compromise on Quality

“The educational sessions and workshops within Silmo Istanbul play a critical role in enhancing the knowledge and expertise of industry professionals.”

Hello Mr. Doğanay, could you let us get to know you a little better? How did you enter the optical industry?
Hello, I am Mehmet Akif Doğanay. I was born in Istanbul in 1984. In 1997, at a relatively young age, I began working at Dural Optik in Sirkeci under my mentor and also my uncle, Alaaddin Karabulun. By working in different areas of the optical sector, I gained a broad perspective on the industry. I experienced every aspect of the field, from watch and eyewear production to pharmacy-based optical services, and from Sirkeci’s small-scale retail culture to shopping mall stores. I also had the opportunity to closely observe the traditional “licensed optician” system that existed in Turkey before foreign investment entered the retail sector, as well as the operations of corporate international firms that later entered the market. These experiences gave me the chance to identify gaps in the sector and develop innovative solutions to address them. With this purpose, I embraced adding value to our industry as a personal mission.

You founded Everest Optik in 2023. How did you decide to open your store, and what was your main motivation?
In our industry, the ultimate goal for everyone who completes their apprenticeship and journeyman period is to open a store and become the owner of their own business. However, I realized that in a globalized world, the mindset of “better a small business of your own than nothing” is no longer sufficient. I observed that those who do not grow are forced to shrink, and small businesses cannot compete alone with large companies. The same situation applied to the watch market. Therefore, as Doğanay Group, we applied the franchise model, which we successfully implemented in the watch sector, to the eyewear industry. We built upon our experience in the watch industry to establish a new structure in the optical sector. The choice was simple: grow or fade away. We chose to grow.

What is the secret behind your rapid growth as Everest Optik? What are the main criteria when selecting the locations for your branches?
Reaching eight branches in a short period of time is driven by a strong team, a customer-focused service approach, and a strategic growth plan. The secret to our rapid expansion is combining our industry experience with an innovative perspective. For us, it is not only about opening more branches but also ensuring the same level of quality, trust, and customer satisfaction at every location. Therefore, we exercise great care and precision when selecting branch locations. We conduct a detailed analysis of the potential customer base in each area, evaluate existing competitors, and identify points where we can differentiate ourselves. We prefer central locations to ensure that our stores are easily accessible to customers. By focusing on local needs, we aim to provide solutions that align with the demographics of the region and the demand in the eyewear sector.

Could you share with our readers the process behind the name and brand identity of Everest Optik?
The name Everest Optik and our brand identity were carefully chosen to best reflect our goals and vision. Everest represents the peak we aim to reach in the optical sector. The name was created not only as a brand but also as a symbol of our commitment to excellence, innovation, and trust. Everest Optik is positioned as a representation of both quality and an innovative approach in the eyewear industry. Our brand aims to be recognized and trusted not only in Turkey but also internationally. The name Everest encompasses clarity and excellence in the vision experience as well as our constant desire to reach higher. We aim to meet and excel at the peak together with those who join us.

Do your stores carry products across all segments? What are the most preferred products and brands among your customers?
We offer a wide range of products in our stores to meet the needs and expectations of our customers. Prominent brands include both domestic and internationally recognized names. Our products balance quality, style, and affordability, appealing to all ages and tastes. Among our most popular products are frames that provide comfort for daily use as well as sunglasses. Additionally, eyeglass frames noted for their ergonomic design and lightweight feel are also highly favored. With our diverse product and brand portfolio, we strive to provide solutions that satisfy every customer. We deliver our service not in a mass-produced manner but with a tailored, almost bespoke approach. This goes beyond meeting expectations, offering a service that directly connects with customers and prioritizes their satisfaction.

You actively use social media. Could you talk about the benefits of your strong digital presence for your store and customers?
Our social media strategy goes beyond just promoting products; it aims to inform about industry developments, share campaigns, and communicate innovations related to our brand, thereby touching the lives of our customers. Being active on social media with our professional team helps our brand maintain a friendly and approachable image. Through an engagement-focused approach, we can take into account the opinions and suggestions of our customers and develop solutions. Social media allows us to reach everyone who is part of the Everest Optik family, adding value to their eye health and vision experience. It enables us to reach a much wider audience, adding new customers while reflecting the value of our brand through the strong connections we establish.

What are your thoughts on price competition among optical stores? How does Everest Optik approach this issue?
Intense price competition is always a significant challenge for all of us. However, at Everest Optik, we believe that competition should be evaluated not only in terms of price but also through factors such as quality, service, and customer satisfaction. We value industry solidarity and collaboration to maintain balance with our colleagues. Acting with the awareness that competition can drive the industry forward, we adopt a long-term approach where everyone can benefit.

You are an experienced figure in the optical sector. Could you share your thoughts on the changes and transformations in the industry?
First and foremost, technological advances have been at the heart of the transformation. Innovations such as customized eyewear design, digital measurement devices, and high-quality lens production have brought great dynamism to the sector. These technological advances have enabled us to offer solutions that enhance customer satisfaction. Customers today are not only seeking solutions to vision problems but are also looking for aesthetics, comfort, and quality. This has pushed the industry to offer fashionable and innovative designs. The entry of international brands has encouraged local companies to become more innovative and customer-focused. The increase in online sales channels has greatly changed accessibility to sunglasses. Within the framework of European Union compliance laws, standards such as the requirement for store managers, minimum store area, and restrictions on combining with other business types have also played a critical role in the transformation. While these standards bring quality and discipline to the sector, allowing foreign investment has left small businesses exposed against large capital. Adapting to all these changes and maintaining a customer-focused service approach to continue adding value to the industry has been both a responsibility and an opportunity for us.

Do you have any advice for newcomers to the sector or those who want to start their own business?
Those who are entering the sector or want to open a new store should first thoroughly assess their own situation. If it is not possible to create a sustainable competitive environment on their own in their chosen location, it may be best to join an established network and become part of a larger structure. We are always ready to provide support in this regard. We are happy to guide those who contact us and help them take the right steps. With this spirit of solidarity, we work to grow and strengthen our sector.

Could you share your thoughts on the upcoming 12th Silmo Istanbul Optical Fair in November and its contributions to the sector?
The Silmo Istanbul Optical Fair brings optical professionals together to share knowledge, establish collaborations, and explore new markets. Additionally, the educational sessions and workshops within Silmo Istanbul play a critical role in increasing sector knowledge. Silmo Istanbul has become an important meeting point not only for Turkey but also for neighboring countries. This contributes to positioning Türkiye as a regional leader in the optical industry. Silmo Istanbul creates new business opportunities for both manufacturers and retailers while leading the way in raising industry standards.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Thank you for giving me the opportunity for this interview. 4 your eyes is a highly valuable platform that effectively conveys industry developments and innovations. While increasing knowledge sharing, it also contributes to the development of the sector. Your content, offering different perspectives, serves as an important resource for everyone interested in the optical industry. I wish you continued success.

October 2025

Opka Optik

OPKA OPTİK

Building Trust with Its Quality & Ethical Values

“I believe that Silmo Istanbul is a great opportunity to follow innovations, strengthen collaborations and exchange ideas about the sector.”

Hello Mr. Avşar. Could you introduce yourself to our readers and share your journey into the industry along with the experience you have gained so far?
Hello. My name is Kadir Avşar, and I was born in Istanbul in 1981. I stepped into the industry in 1998 at the age of seventeen. Since then, I have had the opportunity to gain experience by working in various positions within the sector. In my 28 years of professional life, I have changed jobs only once, and that was due to the company I worked for ceasing its operations. Throughout this long journey, patience, perseverance, and stability have always been indispensable values for me. I have taken on a range of responsibilities, from sales to management, in some of the leading lens brands in the industry. I have always strived to fulfill each role with great care and dedication.

How did you decide to establish Opka Optik? Could you share the story behind its founding?
Thanks to my long-standing field experience and strong brand relationships, I felt the time had come to chart my own course. I founded Opka Optik in 2024, bringing together my knowledge, expertise, and trust-based relationships under one roof. My goal during the establishment process was not merely to create a commercial structure but to build a business model rooted in ethics, quality, and sustainability.

Although it was founded only last year, Opka Optik has shown rapid growth. What lies behind this success?
Even though Opka Optik was established in 2024, there is in fact a long-standing accumulation of experience behind this success. Having worked actively in the sector for twenty-eight years, the trust-based relationships I have built with both my customers and business partners have become our greatest strength today. Moreover, starting out with a reliable and high-quality brand like Optiswiss was a major advantage for us. My confidence in the brand and its product quality allowed us to lay much stronger foundations. Our reliability, transparency, and commitment to quality service have enabled us to quickly establish a strong position, and we continue to move forward with a focus on long-term partnerships.

What were the main factors that led you to collaborate with the Switzerland-based Optiswiss for Opka Optik? How did your distributorship process begin?
At a certain stage in my career, I had the opportunity to actively sell Optiswiss products in the field. My trust in the brand dates back to those years. Both the product quality and the positive feedback from customers had genuinely impressed me. When I decided to start my own business, I did not hesitate to take my first step with Optiswiss. I believed that not only my company but also the industry truly needed a brand of such quality and reliability. The distributorship process naturally began with this trust and mutual understanding built over the years. Today, I can say that this collaboration has evolved beyond a commercial partnership to become part of a shared vision.

Could you tell us about the general qualities and production approach of Optiswiss? What sets the brand apart from its competitors in your opinion?
Founded in Switzerland in 1937, Optiswiss produces its entire range entirely in Switzerland and operates with the highest engineering and quality standards. Optiswiss is a first-class independent Swiss brand focused on quality, sustainability, and innovation. All production processes are carried out in accordance with ISO quality management systems, with many stages exceeding these standards in terms of precision and tolerances. Optiswiss embraces the “Swiss Made” quality approach not as a mere label but as a principle at every stage of production. Its manufacturing facility in Basel operates entirely on renewable energy. With state-of-the-art automation, thousands of lenses are produced every day with the highest precision and quality. For me, what makes the brand truly special is not only its technical competence but also the way this high-quality philosophy is reflected in the field and to the end user. For those seeking a reliable solution partner in the premium segment, I believe Optiswiss is indeed a very strong alternative.

We know that the brand places great importance on R&D and innovation. How does this technology-focused approach translate into the field
Optiswiss sees innovation not merely as product development but as a core vision. In this regard, it allocates significant annual budgets to R&D, pioneering the sector in many areas from lens and coating technologies to personalized solutions. Thanks to this technology-driven approach, Optiswiss not only delivers high-quality products but also offers solutions that optical professionals can confidently recommend to their customers and that end users can enjoy with long-term satisfaction.

Do you have any products or service models specifically developed for the Turkish market?
Since the Turkish market is both dynamic and highly competitive, we attach great importance to expanding our product range and offering solutions tailored to local needs. In the coming period, we aim to highlight Optiswiss SMYLE myopia control lenses, which make a global impact by being produced in all indices, as well as newly developed progressive designs.

What are the distinguishing features of the services you provide to your business partners at Opka Optik?
Coming from the field myself, I have a strong understanding of the challenges and real needs our business partners face in daily operations. This enables us to create a structure at Opka Optik that offers not only products but also solutions. We focus on delivering the fastest and most reliable services both in sales and after-sales. From order to delivery, from technical support to customer communication, we strive to remain accessible and solution-oriented at every stage. Our decision-making processes are built on transparency and mutual trust. Since our aim is to build long-term, sustainable relationships with our business partners, we regard the satisfaction of both them and the end consumer as our most important measure of success.

What are your goals for the upcoming period? Do you have any plans for new investments, collaborations, or expanding your product range?
In the short term, our priority is to increase the recognition and reach of the Optiswiss brand, for which we hold the distributorship, across Turkey. To this end, we aim to build a wider dealer network, strengthen our presence in the field, and provide face-to-face support to optical professionals. In the medium and long term, we plan to enrich our portfolio with new product groups and introduce to the market special solutions that the sector needs. We are particularly open to new collaborations in the areas of personalized lens solutions, next-generation coating technologies, and specialty lenses. In addition, we plan to invest in digital infrastructures, after-sales support systems, and logistics efficiency to further enhance customer satisfaction. We are determined to continually improve ourselves and make a difference in terms of both product variety and service quality.

With nearly thirty years of experience, what advice would you give to young entrepreneurs and those new to the industry?
This industry requires patience, dedication, and trust. Love what you do, be honest, and always keep your word. It is very important to go beyond short-term goals and progress with long-term plans. My most valuable advice would be to do your work with passion, remain committed to ethical principles, and never stop building trust.

What are your thoughts on Silmo Istanbul Optical Fair? How do you evaluate its contribution to the sector?
I believe that Silmo Istanbul Optical Fair is a very important event for our optical industry. I find it extremely valuable in bringing together both national and international players. I believe that Silmo Istanbul offers a great opportunity to follow innovations, strengthen collaborations, and exchange ideas about the sector.

Thank you for your valuable interview. Finally, what are your thoughts on our magazine 4 your eyes?
I can say with confidence that you are at the top of the list among publications that add value to the industry. I believe that both your content quality and your approach to providing accurate and up-to-date information are truly valuable for us optical professionals. I thank you for your efforts and wish you continued success.

September 2025

Lacivert Optik

LACİVERT OPTİK

More Than a Store, with a Branding Vision…

“As someone who has been attending Silmo Istanbul for many years, it won’t surprise me at all to see the 12th edition once again organized with professionalism and an exceptional atmosphere.”

Hello Mr. Calay. Could you briefly introduce yourself and tell us how your career in the optical industry started?
Hello, I’m Ozan Calay. I was born in Istanbul in 1998. I took my first step into the profession in 2015, when I left high school and began working at an optical store. My interest in the optical field started to take shape during those early days of apprenticeship and journeyman training. Until 2021, I worked at an optical store that had become a well-established brand in the sector. During that time, I also resumed my education, which I had previously left unfinished. In 2021, I left my job to complete my mandatory military service, and right after returning, I began working on opening my own store. In April 2022, I founded my brand, Lacivert Optik & Lens®, and opened my first store in Istanbul that June. For over three years now, I have been proudly working under the Lacivert Optik & Lens® name.

As a young entrepreneur in the optical sector, what inspired the birth of Lacivert Optik, and what are your core goals?
The motivation behind establishing Lacivert Optik & Lens® came from a deep desire to serve the industry with integrity and excellence. My primary goal is to become a trustworthy and accessible local optical brand recognized throughout Istanbul. To reach this goal, we treat customer trust and satisfaction as our guiding principles, and we consistently aim to raise our standards of service. With a mindset that embraces growth, expansion and innovation, I plan to open more stores in convenient, high-accessibility locations across Istanbul. However, I believe in growing in a controlled and thoughtful way, with a clear focus on maintaining high quality standards. Each day, we work with the same level of dedication and motivation, always prioritizing 100% customer satisfaction.

Which optical and sunglasses brands are the most popular in your store? In your view, what influences customer preference?
The brands we carry in our store are primarily those that have gained consumer trust and built a strong reputation over time. The most preferred ones tend to be internationally known names with broad appeal. In addition to these global brands, we also offer select boutique and handcrafted labels to our customers. I’ve noticed growing interest in unique and handcrafted designs in recent years, and we are truly happy to see that shift. We believe that demand for fresh styles and innovative products brings vitality and diversity to the industry. That’s why from the very beginning, we’ve made it a priority to include design-focused collections that capture customer interest and meet their evolving needs.

How does offering a wide product variety impact your sales and customer satisfaction?
We strongly believe in the importance of offering products across all segments, and at Lacivert Optik, we put great care into maintaining this variety. To provide our customers with a diverse selection, we make sure to stock products with different features and price points. This wide assortment gives customers greater flexibility in choosing the right eyewear for their needs, and we see firsthand how it contributes to both satisfaction and convenience.

Could you tell us about your after-sales services? What approach do you take to build customer loyalty?
We believe that maintaining high service quality is just as important after the sale as it is during. That’s why we place extra care on after-sales service. Helping customers with their post-purchase needs in a fast and hassle-free way has greatly contributed to building loyalty. We’re happy to offer assistance with repairs, adjustments, replacements, maintenance, and spare parts—whatever is needed. Keeping our service standards high at every step ensures that our customers leave happy, and their satisfaction is what fuels our daily commitment to the job.

A street store or being located in a shopping mall? What is your preference as Lacivert Optik?
I believe that as optical store owners, we need to better understand how and why consumers shop for eyewear. Choosing a store location should align with your target customer base. Accessibility, foot traffic and various local factors all need to be considered. In some areas, a street-level store offers an advantage, while in others, being inside a mall might be more beneficial. However, I’ve noticed that chain stores within malls have moved somewhat away from traditional opticianry. Based on all these considerations, I chose to launch Lacivert Optik as a street-front store.

What is your pricing strategy for your products, and how do you maintain balance with other retailers?
To navigate the intense price competition in optical retail, we try to follow the recommended pricing set by the brands we work with. Selling items well above or below their true value can harm the industry and lead to price instability. We aim to keep a fair balance by adhering to consistent and responsible pricing.

Do you follow international optical fairs and industry trends?
I don’t believe it’s possible to grow or move forward without staying up to date on industry trends. That’s why I think international optical fairs and ophthalmology events play a critical role in professional development. I also really appreciate how the digital expansion of trade shows has made participation much more accessible. For example, even if I can’t attend an eyewear fair in Italy in person, I can follow it closely through online updates and livestreams. The same goes for ophthalmology events held in Europe and Asia—I can stay informed through digital articles and visual presentations.

What are your thoughts on the growth and contribution of Silmo Istanbul Optical Fair, which will be held for the 12th time this November?
As someone who has been attending Silmo Istanbul Optical Fair for many years, it won’t surprise me at all to see the 12th edition once again organized with professionalism and an exceptional atmosphere. As with every year, attendance was high at 11th edition. I believe Silmo Istanbul Optical Fair is extremely valuable for our industry and continues to grow into a more comprehensive event each year. Being under the same roof with my colleagues and seeing their shared interest and support for Silmo Istanbul is something I deeply appreciate. I look forward to reconnecting with many local and international colleagues at the next Silmo Istanbul.

Thank you for this wonderful interview. Lastly, could you share your thoughts about our magazine, 4 your eyes?
Thank you for featuring Lacivert Optik in your magazine. 4 your eyes offers thorough and thoughtful coverage of everything from sector news and innovations to trends, new brands and eyewear design. I find the digital format especially valuable, as it allows for easy access from anywhere in the world. My heartfelt thanks go out to everyone involved in creating the magazine. Wishing you continued success and many exciting issues to come.

September 2025