Wholesaler Interview

Zorlu Gözlük

Posted on by Emre Özden

Zorlu Gözlük

Going Global with Porto Romana

“We believe Silmo Istanbul plays an important role in strengthening industry communication, creating new commercial connections and supporting the long-term development of brands.”

Hello Mr. Ömer, could you share the founding story of Zorlu Gözlük and the company’s growth journey within the optical industry with our readers?
Zorlu Gözlük was founded in 2018 with the aim of transforming our many years of retail and design experience in the optical sector into a more corporate and sustainable structure. From the very beginning, our primary goal was to establish a strong and lasting position in the industry by combining quality, accessible products that respond to user expectations with a modern design approach. In line with this vision, we aimed to bring our industry experience to a broader audience by building a more systematic and structured organization together with our founding partners. The need to bring together our accumulated know-how and sector experience under a stronger, more sustainable and competitive brand structure formed the foundation of this journey. Through this transformation, we gained the ability to manage our production operations more efficiently under our own corporate structure. At the same time, our branding process accelerated and our growth targets evolved into a much clearer strategy. In addition, by strengthening our international expansion efforts, we continue to move forward toward becoming a more visible brand on a global scale.

You embrace an innovative and forward-thinking vision. How does this approach shape your business model and collection development processes?
Our innovative approach is directly reflected in our business processes through trend analysis, rapid collection development and a production model shaped by customer feedback. We closely follow changing consumer expectations within the industry and, while developing our collections, we focus not only on aesthetics but also on usage habits, comfort expectations and market dynamics. For this reason, we strive to manage our design processes within a more flexible, dynamic and up-to-date structure. While closely monitoring global trends during the collection development stage, we also place great importance on preserving our own brand identity. For us, innovation is not only about creating new models, but also about improving production processes, maintaining sustainable quality standards and delivering faster solutions to our customers. In addition, the relationships and collaborations we have established with major international players continue to play an important role in expanding our vision.

How is Porto Romana positioned as a brand? Could you tell us about its design Dna and collection structure?
Porto Romana is positioned as a brand that appeals to a broad audience with its modern, sophisticated and timeless designs. While developing our collections, we place great importance on combining aesthetic appeal with everyday comfort. Thanks to the diversity of our collections across women’s, men’s, unisex and children’s categories, we are able to address different age groups and a wide range of style preferences. Collections such as our clip-on models, which offer practical advantages for daily use, have also attracted significant interest from consumers. Beyond style, quality and functionality, we also care about the emotional impact our products leave on the user. We aim to build a brand identity that speaks to individuals who want to feel confident and comfortably express their personal style.

Could you share Porto Romana’s international growth journey and your export approach?
Our international distributor network not only strengthens Porto Romana’s global visibility, but also plays a major role in supporting our sustainable export growth. In our export operations, we adopt an approach based not simply on product sales, but on building long-term and strong business partnerships. Today, exporting to 17 countries stands as a significant result of this strategy. By closely monitoring consumer expectations and market dynamics in different regions, we strive to develop structures tailored to the needs of each market. We also continue to expand our distributor network and establish new partnerships in strategic regions. In addition, we attach great importance to international fairs and industry events in order to further strengthen our brand’s global visibility. For us, export is not solely about commercial growth; it is also about representing our brand accurately and sustainably across international markets. For this reason, we continue to move forward with a growth model built on consistent quality, sustainability and trust.

What do you believe have been the key dynamics behind Zorlu Gözlük’s rapid growth?
Accurate product positioning, fast production capabilities, standardized manufacturing processes, efficiency, traceability, measurability and our structured planning approach have formed the foundation of this growth and development. At the same time, being able to adapt quickly to changing industry dynamics and accurately analyze consumer expectations has also been extremely important for us. From production to after-sales service, we strive to maintain a sustainable understanding of quality throughout every stage of the process. We believe that controlled and consistent growth ultimately leads brands toward a stronger and more lasting position in the long term.

What are the main criteria you prioritize throughout your design and production processes?
In our design processes, aesthetics, functionality and user expectations are among our main priorities. We believe that a product should not only stand out visually, but also provide comfort and long-lasting performance in everyday use. For this reason, while following current trends, we also strive to maintain a timeless design approach within our collections. On the production side, quality, durability and sustainability remain among the most important aspects of our operations. From material selection to manufacturing stages, we carefully plan and monitor every step of the process. We believe sustainable success is achieved not only through production capacity, but also through maintaining a consistent quality standard. Working with experienced and highly specialized teams also contributes significantly to our overall process. Through the balanced structure we have established between design and production, we aim to create collections that are both aesthetically strong and highly satisfying for consumers.

Could you tell us about the materials you prefer in your products and the production standards you follow?
We place great importance on using high-quality raw materials and maintaining a structure aligned with international production standards throughout our manufacturing processes. For us, quality control is not simply one stage of production, but a core philosophy integrated into the entire process. Durability, comfort and long-lasting performance are among our top priorities for every product we develop. At the same time, we carefully monitor all operational stages in order to maintain a sustainable quality standard. We also value being accessible to our customers after purchase and adopt a fast, solution-oriented approach throughout warranty-related processes.

Could you tell us about Zorlu Gözlük’s future direction and upcoming plans?
In the short term, our priorities include further improving product quality, continuously enhancing our design processes and expanding the diversity of our collections. Especially in a market where consumer expectations evolve rapidly, we believe it is essential to build a more dynamic structure in both design and production. At the same time, strengthening our existing brand position and maintaining sustainable customer satisfaction remain among our key objectives. In the medium term, we aim to increase our export volume, take a more active role in new markets and further strengthen our international visibility. We are also continuing to work on new product groups and brand structures that appeal to different consumer profiles. In order to become a lasting and strong brand within the industry, we strive to manage our growth process through a controlled, strategic and sustainable approach.

How do you evaluate the growth of Silmo Istanbul Optical Fair and its contributions to the industry?
It is very clear that Silmo Istanbul Optical Fair has become one of the most important meeting points for our industry. We believe it is an extremely valuable organization, bringing together industry professionals from Türkiye as well as many different countries. The fair provides significant opportunities for establishing new business partnerships, closely following industry developments and allowing brands to express themselves more effectively. At the same time, participating in the fair strengthens brand visibility and reinforces companies’ positions within the market. As Zorlu Gözlük, we believe Silmo Istanbul plays an important role in strengthening industry communication, creating new commercial connections and supporting the long-term development of brands.

Thank you very much for taking the time to speak with us. Finally, what would you like to say about 4 your eyes?
In a constantly evolving and rapidly changing industry such as optics, it is extremely important for companies to express themselves accurately and effectively. In this regard, 4 your eyes serves as an important bridge between brands and industry professionals. At the same time, the magazine makes a valuable contribution by helping industry developments, innovations and brand stories reach a much wider audience. We appreciate the contribution that 4 your eyes has made to the sector over the years and would like to thank everyone involved.

Mayıs 2026

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Sales Point

Emre Optik

Posted on by Emre Özden

EMRE OPTİK

An Optical Experience Center…

“Thanks to Silmo Istanbul, we have the opportunity to closely follow global optical trends and experience innovations in the sector firsthand.”

Hello Mr. Elmas. Could you please introduce yourself to our readers and share the founding story of Emre Optik?
Hello, I am Ilyas Elmas. The foundations of Emre Optik date back to a family initiative established in Izmir in 1978. At a time when the optical sector had not yet reached today’s level of technical and aesthetic maturity, the need for reliable guidance in selecting the right eyewear was already quite evident. We have never positioned this profession merely as a commercial activity. Instead, we have always approached optics as a field of expertise that directly contributes to quality of life. Over the years, this perspective has evolved into a strong corporate culture shaped by continuity, trust and accumulated knowledge. Today, Emre Optik represents a well established brand identity in the Aegean Region, operating across multiple locations while successfully integrating traditional expertise with a contemporary understanding of optics.

Emre Optik has built a strong retail network across the Aegean Region today. What has been your core strategy throughout your growth journey?
Our approach to growth has never been driven by rapid expansion. Our primary focus has always been to build sustainable trust. In every region where we operate, our main strategy has been to accurately understand customer expectations and deliver high quality solutions that meet those needs. The combination of the right product, the right consultancy and a consistent commitment to quality has played a decisive role in our development. At the same time, we have expanded our portfolio by incorporating global brands, increasing both aesthetic and technical diversity. This has allowed us to establish a balanced and versatile product structure that appeals to different customer segments. We have also chosen to adapt to the dynamics of time and changing conditions. In this context, our recent investments in digitalization have significantly expanded our reach, creating a strong structure that complements the physical store experience. This integration through digital channels has enabled us to establish a more seamless and multidimensional communication with our customers.

Operating in diverse locations such as Didim, Karsiyaka, Foca and Bodrum, how does this variety influence your customer expectations and sales approach?
Each location has its own unique customer profile and aesthetic perception. For this reason, we position each of our stores by taking into account the dynamics of its surrounding environment, adopting a locally responsive structure rather than a standardized approach. In touristic regions, the influence of international visitors brings more diverse and trend driven preferences to the forefront, while among local customers, expectations tend to focus more on functionality, comfort and long term use. For instance, in destinations such as Bodrum, there is a strong demand for style and fashion oriented sunglasses, whereas in more residential areas, everyday comfort becomes a priority. By taking these differences into account, we continuously refine both our product range and in store experience on a micro level, developing a service approach that is tailored to each specific location.

You position Emre Optik as an ‘optical experience center.’ How do you reflect this approach in your in store service processes?
Eyewear is not merely a visual accessory. It is an object that directly influences an individual’s style, comfort and overall quality of daily life. This perspective forms the foundation of all our in store service processes and is reflected at every point of customer interaction. For this reason, we approach our stores not simply as spaces where products are presented, but as multidimensional experience centers. We offer our customers a holistic service that includes frame selection based on facial anatomy, lens recommendations tailored to usage needs and personalized style consultancy. Our goal is to support each customer in making a well informed choice that best suits their needs, while ensuring a highly satisfying and seamless experience throughout the process.

When building your product portfolio, how do you maintain the balance between brand, style, quality and price?
A product’s technical performance is just as important as its aesthetic appeal. For this reason, when curating our portfolio, we pay close attention to establishing a balanced structure between design, durability and comfort. At the same time, by offering alternatives across different price ranges, we make it possible for every customer to access a product that aligns with their expectations. By bringing together different segments in a well balanced way, we create a structure that responds to both accessible and premium demands. This approach enables us to maintain a strong balance between accessibility and quality, which is central to our brand identity.

Which optical and sunglasses brands perform best in your stores?
The sunglasses category stands out as a high demand segment, particularly under the influence of seasonal dynamics. The increased activity during the summer months makes our product variety and stock management in this category more dynamic. At the same time, optical frames and advanced lens solutions also hold a significant place within our portfolio. International brands such as Ray-Ban, Persol, Prada and Miu Miu are frequently preferred by our customers. In addition, by offering a well balanced product range across different price segments, we continue to appeal to a broad customer base. Our product diversity stands out as a key factor that both strengthens brand loyalty and supports new customer acquisition.

How do you support this wide product diversity across different segments through your stock management?
The optical sector is highly dynamic, with trends evolving rapidly. This requires a flexible structure in stock planning that allows for quick and effective decision making. For this reason, a data driven approach to stock management plays a critical role. We regularly analyze sales data and closely monitor regional differences in demand. At the same time, we take into account seasonal fluctuations and product level performance, actively reshaping our stock distribution accordingly. Based on these insights, we periodically revise our collections to maintain alignment with current trends while optimizing stock efficiency in a more controlled and effective manner. Our goal is to establish a balanced stock structure that ensures product availability while minimizing unnecessary inventory load.

You expanded your physical retail experience into digital platforms in 2014. Could you share how online sales have contributed to Emre Optik?
Digitalization marked a significant turning point in the development of our brand. This step went beyond simply creating a new sales channel and substantially strengthened both our reach and our communication capabilities. Through our online sales platform, we have been able to move beyond geographical limitations and connect with a broader customer base across Türkiye. Being able to offer the same level of service quality to customers in different cities has reinforced our brand perception on a more consistent and reliable foundation. At the same time, digital platforms allow customers to explore products in greater detail and gain deeper insight into the brand, creating a structure that complements the in store experience. Through this integration, we have succeeded in delivering a seamless journey between physical stores and digital channels, making customer satisfaction more sustainable.

How would you define your service approach during and after the sales process?
The optical sector is inherently built on trust. For this reason, we do not view the sales process as a single transaction, but rather as the beginning of a long term relationship. Customers expect accurate guidance when choosing a product they will use for an extended period. At this point, we place great importance on making the process more informed and secure through careful needs analysis, clear communication and personalized recommendations. Transparency, accurate product guidance and strong after sales support form the foundation of our business model. Following the purchase, we continue to support our customers through services such as maintenance, adjustments and technical assistance. The fact that our customers return to us years later is the strongest indication of the relationship we have built.

What are your thoughts on the development of the Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul Optical Fair stands out as one of the most important meeting points in the optical sector. It is a powerful platform where new collections are showcased, trends are shaped and industry professionals come together. Thanks to Silmo Istanbul, we have the opportunity to closely follow global optical trends and experience innovations in the sector firsthand. We also find it highly valuable that the fair increasingly focuses on professional education through initiatives such as the Silmo Istanbul Academy, and that it supports and encourages industry professionals through awards like the Silmo Award Istanbul.

Thank you for your time. Finally, we would love to hear your thoughts on 4 your eyes.
We believe that publications that enhance the flow of information within the optical sector hold significant value. Platforms such as 4 your eyes serve as an important reference point for both industry professionals and readers with an interest in optics. We believe that such initiatives will continue to contribute to the development of the sector, and we would also like to extend our thanks for this interview.

May 2026

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Interview

Ørgreen Optics

Posted on by Emre Özden

Ørgreen Optics

Uncompromising Stance Inspired by Copenhagen

We present an an engaging interview with Ørgreen’s Head of Design Martin Guentert, who joined the Danish brand in 2024, offering insights into his design approach and vision for the brand’s future.

Founded in 1997, Ørgreen Optics has consistently followed its own path. The independent brand is defined by its confident use of colour, its strong Danish design heritage, and a quietly uncompromising approach to innovation. Rooted in the rhythm of Copenhagen life, Ørgreen creates eyewear that feels both timeless and unmistakably contemporary. Precision-crafted in Japan, each frame reflects a careful balance of clean lines and understated confidence, designed with longevity in mind. This commitment extends beyond aesthetics. Ørgreen’s collections are built around long-term value, offering a considered range of sizes and shapes that respond to the needs of diverse markets while remaining true to the brand’s core identity. At the centre of this approach lies a strategic concept: rotation. Bestselling styles are continuously reinterpreted through evolving colourways and subtle material developments. This allows opticians to maintain continuity while offering renewed relevance, presenting familiar frames that still feel fresh. Colour, in this context, goes beyond visual appeal. It becomes a functional tool, creating meaningful choice at the point of sale without overwhelming the assortment. Rather than chasing rapid turnover, Ørgreen embraces a more thoughtful, design-led evolution. This philosophy has gained a new dimension since the arrival of Martin Guentert, who joined the brand in 2024 to further sharpen its creative direction and future vision. Trained as an industrial designer, Martin Guentert is the Head of Design at Ørgreen Optics. With more than 16 years of experience shaping the eyewear industry, he brings a distinctive perspective that merges technical innovation with a refined design sensibility. Known for his pioneering work in laser-sintering techniques, Guentert stands among the leading product designers in the optical world today. In this interview, he shares his current approach to design at Ørgreen Optics and reflects on the evolving direction of one of Denmark’s most distinctive premium eyewear brands.

When you joined Ørgreen in 2024, you spoke about making the brand future-ready through innovation. How has your production direction evolved so far?
When I joined, Ørgreen already stood for strong expertise in colour and design, as well as the highest standards in product and service. While our titanium lines remain our core, we have expanded the range with collections such as Acetate Cut, featuring a flex hinge, and Quantum High, where we explore more sculptural shapes with models like Megahertz. Last autumn, we introduced Nyhavn, a new family of frames. By working with stainless steel and a simple monocolour concept, we were able to incorporate a feature hinge while maintaining an entry price point. It speaks to a slightly younger audience and opens the brand to new clients. At the same time, we are sharpening our product identity alongside a broader brand overhaul, which is now becoming visible across everything we do. Looking ahead, a stronger focus on sunglasses will further shape the brand, and we will also be introducing new developments in titanium this year.

You have built a remarkable career in eyewear design, from Mykita to Ørgreen. How did your journey begin?
I studied industrial design. During my studies, I completed an eyewear project that was exhibited in Berlin and discovered by the founders of Mykita. They invited me to join them, which gave me the opportunity to specialise, experiment, and grow within the field. After 16 years, it felt like the right moment to begin a new chapter in a new city, and I took on the role of leading the design team at Ørgreen. While my background is rooted in general industrial design, I never felt the desire to return to it. The longer I work in eyewear, the more compelling it becomes.

What makes eyewear such a compelling product from a design perspective?
Eyewear sits at the intersection of fashion, medical function, and personal expression. At the same time, it is designed for one of the most sensitive areas of the human body, the eyes. Balancing respect for the wearer with technical expertise and brand identity is a complex challenge. We are not saving lives, but we create everyday companions that help people see better and express who they are. It is an inherently intimate product.

Which materials excite you today, and where do you see the future of eyewear design heading?
I am particularly drawn to additive manufacturing. I had the opportunity to pioneer 3D printing in eyewear back in 2011, and it continues to evolve. Despite its limitations, it remains one of the most direct ways to translate an idea into form, and it is a field where incremental improvements happen constantly. Smart eyewear is developing in interesting ways, but it is not yet fully integrated into everyday life. More research and development is needed before it can reach a broader audience. At the same time, the industry must place greater emphasis on sustainability, especially in addressing pre-consumer waste. Encouraging stronger solutions in this area is a shared responsibility for both designers and consumers.

What are the key directions in eyewear for 2026, and how are they reflected in Ørgreen’s collections?
I do not spend much time on trend research. I tend to rely on intuition, my team, and our own data. At Ørgreen, you will see a stronger focus on sculptural detailing across sheet titanium, acetate, and 3D printing. Well-placed chamfers and surface refinements can elevate even the simplest cut. At the same time, with Nyhavn, we are exploring reduction, offering designs that focus purely on outline and colour.

Do you prefer bold colour or a more minimal palette, and how are customers approaching colour today?
There is no single formula. It is not about choosing between bold or minimal, but about creating a clear and meaningful connection with the wearer. What matters to me is clarity and emotion. A minimal design can gain depth through colour, even if it is applied subtly, such as on the inside of a frame. At the same time, colour alone cannot compensate for weak design. Personally, I tend to favour a monocolour approach.

Outside of work, what inspires you and does it influence your design process?
I have a strong appreciation for food, and Copenhagen offers an incredible scene. I enjoy turning meals into a personal reward and a shared experience. I also like to keep a craft project going at all times. Costume making is something I return to frequently, combining different techniques from electronics to sculpting and sewing. I am particularly drawn to character design and the reactions it creates, and this definitely feeds back into my work.

Looking at eyewear history, which designers or creations have influenced you the most?
There are, of course, iconic designs in eyewear, but I tend to look beyond the industry. Focusing only on eyewear can easily lead to repetitive and referential ideas. Jasper Morrison has been a significant influence on me as an industrial designer. More recently, I have been exploring Danish designers such as Finn Juhl and Grete Jalk to better understand the design tradition that Ørgreen is part of.

Source: Eyestylist

May 2026

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Wholesaler Interview

Göz-Lüks Optik

Posted on by Emre Özden

Göz-Lüks Optik

Driven by a Passion for the Profession

“Silmo Istanbul is a very valuable platform, especially in terms of enabling national manufacturers to establish direct contact with international visitors.”

Hello Mr. Aydoğan, could you share with our readers the founding story of Göz-Lüks Optik and the point it has reached today?
Hello, I am Erol Aydoğan. The foundation of Göz-Lüks Optik is built on the accumulation of nearly 40 years of experience in retail, manufacturing, and nonprofit organizations. Throughout this period, being part of the optical profession has not only been a job for me but also a great source of pride. Being able to touch people’s eye health and to be part of a process that contributes to their quality of life has always made my profession more meaningful. I can say that I have never done a job I did not enjoy throughout my professional life. By placing commercial concerns in the background most of the time, I have tried to carry out this work primarily with a love for the profession. For this reason, I have always seen my identity as a retailer as the most valuable aspect of my professional journey. During this process, I had the opportunity to closely understand almost every aspect of the sector. In the past 10 years, we have carried this experience into a more corporate structure with a focus on branding and exports. Today, we continue our journey as a company that delivers products manufactured in Turkey to different markets, serves as the distributor of valuable brands we select from countries such as France and Italy, and aims to grow with its own brand.

What kind of advantages has your strong experience in retail provided in managing your manufacturing and export activities?
Retail is the foundation of this business because it allows direct insight into the end consumer, the product usage process, and the needs of optical stores. This experience, extending from the laboratory to frame production, has contributed to making the right decisions in import and export processes. One of the main motivations behind our establishment was to carry this accumulated knowledge from retail into international markets. Today, we believe that we have successfully integrated this experience into our commercial structure. Knowledge gained in the field provides us with a significant advantage in anticipating which products will find a response in which markets. For this reason, we see the perspective coming from retail not only as our past but also as the main reference point for all the planning we carry out today.

Could we get to know more closely the brands for which you hold the distributorship in Turkey?
We currently bring Nemezis Paris, Renaissance Lunette, Mango and Pull & Bear brands to the Turkish market. When selecting the brands for which we take on distributorship, we pay attention to choosing brands that have reached a certain level of recognition in their own countries and have established a clear collection identity. We know that branding in the eyewear sector is a long term and costly process. For this reason, we attach importance to positioning both the brands we distribute and our own brand correctly through optical stores. Rather than advertising, we prefer to grow through direct communication and visits in the field. Since our approach is based on establishing a lasting presence rather than achieving quick results, we aim to grow our brands step by step through direct communication with stores. In this process, we carefully follow the feedback of optical stores and continuously improve our collection management accordingly.

Could you tell us about your collaborations with optical frame manufacturers producing in Turkey?
One of the main areas of activity of our company is to deliver optical frames manufactured in Turkey to different countries, especially in the Balkans and North Africa. Increasing the presence of domestic production in international markets is an important source of motivation for us. In this direction, by developing sustainable collaborations with manufacturing companies, we aim to increase the recognition of both our brands and the products manufactured in our country. This process requires effort and patience, but we are moving forward with determination. We believe that products manufactured in Turkey have strong potential in terms of quality, and we are working to make this more visible in different markets. In the long term, we attach importance to building a structure that will contribute to the position of both our manufacturers and our country in the optical sector.

Could you provide information about your export activities to North Africa and the Balkan countries?
For many companies manufacturing in Turkey, North Africa and the Balkan countries are among the first and most important markets for entering export activities. These regions contribute to the development of brands both in terms of competition and accessibility. We also aim to carry the experience we have gained in these markets to broader geographies. In the upcoming period, we plan to be more active in Europe and in different regions as well. We believe that export is a gradual process, and for this reason, we prefer to move forward step by step by evaluating each market within its own dynamics. By strengthening the relationships we have established in the countries we have reached so far, we aim to continue increasing the recognition of both our brand and the products manufactured in Turkey.

What criteria and values do you take into consideration when selecting your dealers?
In dealer selection, our priority is always to work with business partners with whom we can establish clear and healthy communication. Trust is just as important to us as commercial planning. We do not believe that it is healthy to build long term collaborations without references and mutual alignment of intent. For this reason, while building our dealer network, we pay attention to establishing sustainable relationships based on mutual trust. In our approach, trade does not only mean selling products but also moving forward together. Therefore, we always prioritize creating a long term, mutually developing, and healthy communication ground with the companies we work with.

Your after sales services are known to be at high standards within the sector. What kind of approach do you adopt in this process?
One of the strong aspects of the optical sector in Turkey is the quality of after sales services. We believe that this approach plays an important role in the preference for domestic production. Within our company, we closely monitor after sales processes and prioritize the satisfaction of both our business partners and end users. We believe that mutual satisfaction forms the foundation of sustainable business relationships. We also strive to maintain this approach with the same level of care in the markets where we export. Because we believe that the quality of after sales services is one of the most important factors that directly affect trust in a brand.

How do you build Göz-Lüks Optik’s structure that adapts quickly to innovations in the sector?
In order to remain active in the sector, we have to closely follow innovations. We regularly visit international fairs, take part as participants, and examine developments on site. In addition, we continue to learn constantly about production techniques and collection structures. We believe that change is a necessity for our sector and we act accordingly. Following global developments on site contributes to shaping both our product approach and our market strategy in a healthier way. For this reason, we see staying open to learning and closely monitoring the transformation in the sector as a natural part of our working culture.

What kind of contributions does operating within the structure of Via And Optik Grup provide to your company?
Via And Optik is not only a group structure for us but also the starting point of our experience coming from retail. Many years of field experience form the basis of the steps we take today. Progressing with a strong team structure has been one of our most important advantages in this process. The synergy created by this unity contributes to both our commercial and corporate development. Thanks to the perspective gained from retail experience, we are able to read the sector more closely and shape our decisions on a stronger foundation. I believe that the corporate memory provided by this structure is also an important guide for our future steps.

What are the short and medium term goals of Göz-Lüks Optik? Are new markets or new brands on your agenda?
As a developing company, new markets and new product groups are always on our agenda. Expanding our current export network and increasing the visibility of our brand in more countries are among our primary goals. In addition, we attach importance to continuing to learn from the sector and moving forward with more solid steps. In particular, we aim to continue our efforts to ensure that products manufactured in Turkey take place in more markets. In the upcoming period, we want to both strengthen our existing collaborations and increase the international visibility of our brand by expanding into new markets.

What are your views on Silmo Istanbul Optical Fair? How do you evaluate the fair’s contributions to the sector?
I believe that Silmo Istanbul plays an important role in terms of the international visibility of the Turkish optical sector. I believe that the attention our manufacturers give to details is a determining factor in the branding process. Such organizations both strengthen communication within the sector and offer an opportunity to introduce Turkey’s manufacturing strength to the world. I think the fair is a very valuable platform, especially in terms of enabling domestic manufacturers to establish direct contact with international visitors. I believe that such organizations will continue to make significant contributions to the development of our sector and its expansion to global markets.

Thank you for this valuable interview. Lastly, what would you like to say about 4 your eyes magazine?
The optical magazine, 4 your eyes, fulfills an important need for both manufacturers and optical stores by making developments in the sector accessible through a consistent and high quality publishing approach. At a time when digitalization is accelerating, I believe that maintaining both print and digital publishing together provides an important contribution to the sector. It undertakes a valuable role in bringing new products and developments together with its readers. On this occasion, I congratulate the entire team for their efforts and wish them continued success in their work.

April 2026

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Interview

Kador

Posted on by Emre Özden

Kador

Rooted in Italian Craftsmanship

World-renowned designer Enzo Sopracolle celebrates the Kador legacy he has taken over with Over the Hill, a new collection that pays tribute to Cadore, where he was born and raised.

Founded in 1962 by Antonio Frescura, Kador Eyewear has stood as a refined expression of Italian artisanal craftsmanship for over six decades. Based in the renowned eyewear district of Cadore, the brand has continuously balanced tradition and innovation, combining time-honoured techniques with a contemporary design language. This approach results in eyewear that reflects both heritage and modernity with remarkable coherence. Kador’s commitment to quality begins with the careful selection of premium Italian raw materials of natural origin, brought to life through meticulous craftsmanship and attention to detail at every stage of production. Each frame embodies durability, precision, and a deep respect for material and process.When lifelong designer Enzo Sopracolle took over the company, he inherited far more than a brand. He stepped into a legacy shaped over decades in Cadore, widely recognised as the heart of Italian eyewear. Today, together with his son Mattia, he continues to redefine this heritage through a shared creative vision. We present an interview with Enzo Sopracolle on the evolution of Kador, the shared creative vision he has developed with his son Mattia, and the story behind the brand’s latest collection, Over the Hill.

When you took over a rooted heritage of Kador, what did you want to preserve and what did you change?
Kador has a rich heritage shaped by art, innovation, colour, and quality, and preserving this authenticity was essential for us. At the same time, my son Mattia and I wanted to transform this legacy into a more defined and recognisable brand. I focused on redesigning the collections and repositioning the company from a predominantly private label structure to a brand-driven model. In parallel, Mattia led the company’s evolution in terms of technology and organisation, introducing new systems, overseeing production processes, and expanding our facilities. Over time, the team has grown significantly, reflecting this transformation. Today, Kador is a family project that connects tradition with a contemporary identity built on shared values and vision.

What convinced you to take on a small independent workshop like Kador after working with major brands?
Eyewear has always been central to my life, and throughout my career I have focused on creating products that combine aesthetics, functionality, and identity. After working with major international brands, I felt the need to build something more personal and meaningful. My connection to Cadore played a decisive role, as it represents both my origins and the historical centre of Italian eyewear. Establishing a company in this region means contributing to its cultural and economic continuity while shaping its future. An equally important aspect is the opportunity to share this journey with my son Mattia, combining experience with new perspectives. This project reflects not only professional ambition but also personal values rooted in family, collaboration, and heritage.

What does the concept of ‘Made in Italy’, which is synonymous with the Cadore region, mean for Kador?
For Kador, Made in Italy is inseparable from Cadore, where eyewear craftsmanship has been developed and refined over generations. It represents a combination of artisanal expertise, technical precision, and respect for materials, particularly acetate. Operating within this ecosystem allows close collaboration between designers, artisans, and suppliers, ensuring both quality and consistency. Working exclusively with Italian partners reinforces this identity while maintaining aesthetic coherence. Cadore is not simply a place of production but a cultural and industrial environment that continues to evolve. For us, being part of this tradition means preserving its values while contributing to its future development.

How do you integrate new technology without losing the artisanal essence of the brand?
Our approach is based on identifying and preserving the manual processes that define true craftsmanship, as these remain essential to our identity. At the same time, we introduce advanced technologies where they can enhance precision, efficiency, and safety. Technology is not intended to replace human skill but to support and expand it. In many cases, new tools allow us to achieve levels of detail and innovation that would otherwise not be possible. This balance enables us to remain deeply rooted in artisanal tradition while continuing to evolve as a modern company.

What is the story behind the Over the Hill collection?
Over the Hill represents a synthesis of my personal and professional journey in the eyewear industry. It reflects more than forty years of experience, from early beginnings to collaborations with major international brands. At the same time, it is a tribute to Cadore, a place that has profoundly influenced my vision and development. The collection brings together these two dimensions, combining accumulated experience with a strong sense of identity rooted in place. Each model includes meaningful design elements that refer to my story, local craftsmanship, and the continuous evolution of design. It is a mature expression of my path, translated into a contemporary product.

How are the themes of experience and renewal reflected in the design of the collection?
In my usual design process, creativity is guided by market needs, research, and strategic considerations. For this collection, however, I deliberately chose to work without constraints, allowing a more personal and intuitive approach. This freedom made it possible to develop unique details that are exclusive to the collection and cannot be replicated elsewhere. These elements are not only aesthetic but also functional, resulting from a process driven by independent research rather than market logic. Each frame expresses a distinct identity shaped by experience and creative autonomy, giving the collection a refined and exclusive character.

As an independent brand, what allows Kador to remain relevant and competitive in today’s market?
Our strength lies in remaining consistent with our core values, particularly in terms of quality, design, and craftsmanship. This consistency builds trust and recognisability over time. At the same time, we continue to invest in the company’s growth through structured development strategies. Our collections are designed to meet the expectations of a diverse audience while maintaining a clear identity. By combining innovation with artisanal quality, we create products that stand out through their tangible difference. This balance is what enables Kador to remain competitive in an increasingly complex market.

What are your priorities for the near future of Kador? Tell us about your goals.
Our focus is on continuing to invest in production, materials, and human resources in order to strengthen the company and improve our processes. We are implementing a structured plan aimed at increasing brand awareness and supporting revenue growth. This includes reinforcing our presence in Europe and expanding into the American market, which we see as particularly promising. At the same time, we aim to evolve our collections while preserving a strong artisanal identity. We also place importance on maintaining our connection to Cadore by supporting local initiatives and strengthening ties with the community. Our goal is to ensure sustainable and long-term growth through a balance of innovation, development, and responsibility.

Source: 20/20 Europe

April 2026

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Sales Point

Elit Optik

Posted on by Emre Özden

Elİt OPTİK

Bringing Vision and Value to Konya

“Our Elit Optik street store was selected as the 2nd Best Store in Türkiye at the Silmo Award Istanbul. We are proud of this prestigious award, which honors our efforts and strengthens our professional motivation.”

Hello Mr. Osman Baharoğlu. Could you please introduce yourself to our readers and tell us about your journey into the optical sector?
Hello, I was born in Konya in 1983. I completed my entire education in Konya. I entered the optical sector in 2002 and have been passionately practicing my profession ever since. After completing my military service, I got married in 2007; my wife is a teacher. I am a father of one daughter and one son. In 2008, I established my own business by opening my first store. Today, we operate six stores in different locations across Konya. My interest in this sector was sparked by my fascination with sunglasses since childhood. Over time, realizing that eyewear is not only a necessity but also an element of style and identity further strengthened my commitment to this field.

How did your experiences in Istanbul and Ankara shape your retail approach in Konya?
The experience I gained in major cities like Istanbul and Ankara, especially in shopping malls with high customer traffic, has been extremely valuable for me. In these cities, I had the opportunity to observe that optical retail is not only about selling products but also about managing an overall customer experience. I closely witnessed how global brands are presented, the language of in-store communication, the relationship built with customers, and the importance of following trends. Istanbul, in particular, with its constantly evolving dynamic as a fashion hub, significantly broadened my perspective. By bringing all this experience back to Konya, I aimed to offer a more contemporary, more conscious, and stronger retail understanding to my customers. I believe this approach has played an important role in helping us stand out in our city.

What was the optical retail landscape like in Konya when you opened your first store in 2008? What were your goals at the time?
In 2008, the optical sector generally had a more traditional structure. Most stores were located around hospitals, and services were mainly focused on basic vision needs. Eyewear was not yet perceived as closely connected with fashion as it is today. To be honest, we were also part of this structure at the beginning. However, we believed that this perception needed to change. We started to communicate that eyewear is not only a healthcare product but also an important accessory that reflects personal style. By introducing concepts such as brand, quality, and aesthetics to our customers in the right way, we became part of this transformation. During this process, we not only improved ourselves but also helped transform our customers’ perspective. Today, I believe this approach has contributed to bringing a different vision to the optical sector in Konya.

How would you define Elit Optik’s growth journey to six stores and the innovations you have introduced?
Reaching six stores in 17 years is not only a numerical growth for us but also a story of development built on trust. From the very beginning, we have taken our work seriously and established a strong bond with our customers. We introduced high-end brands to Konya that were previously difficult to access and usually available only in major cities. We also partnered with premium lens manufacturers and invested in advanced lens cutting machines and focusing measurement devices. We ensured that our team received training in sales and marketing. At this stage, we took significant financial risks, but we have seen the rewards in the long term. Enabling people to access the same quality and variety in their own city, without having to travel elsewhere, has been a major source of motivation for us. In many ways, Elit Optik’s growth journey has progressed in parallel with the transformation of the optical retail mindset in Konya.

What strategy do you follow when building your brand and product portfolio? How would you describe the customer profile in Konya?
When building our product portfolio, we aim to create a balanced structure that appeals to all segments. What matters most to us is ensuring that every customer who visits our stores can find an option that suits both their style and budget. Today, we carry more than 30 brands in our stores. We bring globally renowned brands such as Cartier, Gucci, Saint Laurent, Bottega Veneta, Prada, Miu Miu, Versace, and Dolce & Gabbana together with our customers. In recent years, the customer profile in Konya has become significantly more conscious. Preferences are no longer driven solely by price; quality and design are now key factors. We aim to meet these evolving expectations by offering a well-curated and diverse product range.

How do you maintain the same level of service quality across all your stores?
One of the most challenging aspects of growth is maintaining consistency. We prefer a systematic approach in this regard. Across all our stores, we use Cyber Optic and barcode systems to manage stock and sales processes. We make a conscious effort to work with experienced and dedicated teams. Employee satisfaction is a priority for us, as a happy team directly reflects on customer satisfaction. At the same time, creating a sense of belonging within the team is very important to us. We strive to build not just a workplace, but a family-like environment in our stores. This approach, which also includes our customers, ensures that our service quality remains consistent across all locations.

What role do technological investments play in your retail approach?
In the optical sector, technology is one of the most important complementary elements of service quality. As we never compromise on quality, we use state-of-the-art lens cutting machines and focusing measurement devices in our stores. We ensure that these devices are regularly maintained to keep their performance at the highest level. Accurate measurement and correct application form the foundation of customer satisfaction. Therefore, we do not see our investment in technology as a cost, but as an indispensable part of delivering high-quality service.

How have your leadership experience at Konyaspor and your involvement in civil society influenced your business life?
Being part of initiatives that contribute to my city and create value has always been important to me. I have had a special interest in football since a young age; I can say that I am a Konyaspor supporter by nature. For this reason, serving as Vice President of Konyaspor for two terms and taking an active role within the organization was both a proud and highly responsible experience for me. During this period, I built a strong network and gained a deeper understanding of how concepts such as trust, reputation, and human relations translate into business life. When you deliver the right results in such roles, it positively reflects both on your personal reputation and on the brand you represent. Being visible in the public sphere, when managed correctly, becomes a significant advantage in strengthening brand awareness and credibility.

What are Elit Optik’s future plans? Are you aiming to open new stores?
We closely monitor current economic conditions and developments in the sector. In the short term, we do not have plans to open a new store. However, in the long term, our goal is to expand the number of our stores and establish Elit Optik as a more widespread brand across Türkiye. While growing, our priority is to take solid steps and maintain our existing quality standards.

What would you recommend to young opticians and entrepreneurs entering the sector?
Young professionals entering this field must first invest in their own development. It is not enough to rely solely on theoretical knowledge; practical experience gained in the field is essential. It is not possible to become a master without first going through the apprenticeship stage. I would advise them to be patient, open to learning, and respectful towards their profession.

How do you evaluate the development of Silmo Istanbul Optical Fair and its contribution to the sector?
It is a fact that Silmo Istanbul Optical Fair is an indispensable meeting point for our sector. I believe it is a very strong platform where all stakeholders come together and where innovations and trends can be closely followed. Moreover, this year we had a completely different experience at this valuable event, which we have been visiting for years and where we source products for our stores. Our Elit Optik Street store was selected as the 2nd Best Store in Türkiye at the Silmo Award Istanbul. We are proud of this prestigious award, which honors our efforts and increases our professional motivation. We would like to once again thank the Silmo Istanbul team and the Silmo Award Istanbul jury for bringing these awards to the sector.

Thank you for this valuable interview. Finally, could you share your thoughts about 4 your eyes?
I would like to thank the entire 4 your eyes team for presenting developments in the optical world through high-quality content. Your publications make a significant contribution to the sector both technically and visually. I consider it a valuable resource for closely following the industry. I wish you continued success.

April 2026

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Interview

Rodenstock Eyewear

Posted on by Emre Özden

Rodenstock Eyewear

Turning Lightness Into An Experience

“For us, eyewear becomes a true design object only through the perfect harmony of aesthetics and function.”

Rodenstock Eyewear presents a strong identity shaped around lightness and precision as a well established brand that brings together German engineering heritage with a contemporary design perspective. Placing the principles of functionality and minimalism rooted in the Bauhaus philosophy at the centre of its designs, the brand aims to deliver superior wearing comfort, perfect fit and long lasting performance with every frame. Advancing through a holistic approach in which aesthetic decisions evolve simultaneously with technical engineering processes, the brand transforms design not only into a visual expression but also into measurable performance. Developed through data driven engineering, Rodenstock eyewear seeks to go beyond industry standards in quality and establish a new benchmark of excellence. Bringing tradition and innovation together in a balanced way, the brand treats optical precision not merely as a technical feature but as a fundamental value shaping its design language. Since becoming part of the De Rigo Group, the brand has further expanded its international distribution strength while making its technical expertise more visible on a global scale and continuing to strategically reinforce its position within the premium segment. We present to our readers an interview with Rodenstock Eyewear Global Brand Director Stefan Kutschereuter, discussing the values on which the brand has repositioned itself, how it is strengthening its presence in the premium segment, the feedback received from partners and its new communication campaigns.

Rodenstock Eyewear has been changing how it presents itself. What led to this repositioning, and how would you describe where the brand is heading now?
I believe that long-term success is driven by a clear strategy and a strong, well-structured organisation. For sustainable growth, you need the right products, a compelling price-performance ratio, and a brand story that is authentic. From the very beginning, our priorities have been clear: we’ve reshaped both our product direction and our brand messaging around our core Dna. Our brand strategy and positioning are built on a clear foundation of creating a distinctive collection that highlights lightness, innovation, and premium quality materials. Rodenstock is deeply rooted in the minimalist Bauhaus philosophy, where lightness and precision meet German engineering. This mindset guides everything we do and continues to shape the future of our collections.

What are you hearing from opticians and distributors so far? Have any reactions to the new direction stood out?
Rodenstock, as a brand, enjoys a high level of trust worldwide and is a true pioneer in the field of optics. The feedback from international markets on our new brand direction has been overwhelmingly positive. It’s not just about the new collection – our partners are also experiencing the value the brand brings to their day-to-day business. Customers immediately notice a Rodenstock frame’s light, comfortable fit.

Rodenstock Eyewear became part of De Rigo a few years ago. How has this shaped the collection and the brand’s role within the group?
De Rigo is a truly global player in the eyewear industry, driven by a clear strategic vision and, above all, by dedicated and passionate people. The company stands out with a strong and distinctive brand portfolio, and the integration of Rodenstock Eyewear has further strengthened the De Rigo premium division. Rodenstock Eyewear brings technical expertise, innovation, and genuine engineering excellence to the portfolio. Each model in our collection reflects our unwavering commitment to the philosophy of lightness. This principle is non negotiable for us. Any concept that does not align with this approach is not included in our collection, and every Rodenstock frame is developed by our team in Munich. We handle everything, from the first idea to design, technical development, and the prototype. Our close collaboration with the headquarters in Italy is essential. That tight connection ensures precision, quality, and continuous improvement throughout the entire process.

How are you keeping Rodenstock’s heritage in optical precision alive in the eyewear collection while also aiming for a more modern look?
Rodenstock is a strong and highly trusted brand in the optical industry. Their exceptional fit and outstanding wearing comfort—core pillars of our brand promise—are consistently praised across global markets. Our engineering team in Munich ensures that every product meets the highest standards. The designers in our studio also carry an engineering mindset, each ideally representing the standards of German engineering. By bringing design and engineering together, we develop innovative technical solutions that elevate aesthetic excellence to the highest level. In this way, we combine stability and durability with lightweight and refined designs. We work closely with Rodenstock on all strategic decisions, leveraging their decades of expertise and data-driven insights. This partnership enables us to achieve outstanding precision and comfort in every frame of our collection.

The collection feels more focused than before. How would you define your current design direction?
For us, eyewear is a true design object only through the perfect interplay of aesthetics and function. Our design concept is therefore built on timeless design combined with innovative technical details. At Rodenstock, we strongly believe in one simple principle: form follows lightness. Guided by this vision, our design and engineering team in Munich continuously focuses on developing innovative solutions that respond to the needs of both end users and opticians. As our design team in Munich always says, “We don’t just design eyewear, we craft an experience.” An experience rooted in clarity, precision, and effortless simplicity.

What new tools or materials are you giving your partners to help them share the updated Rodenstock story in their stores?
I’m convinced that lasting success comes to brands that stand for a clear, authentic purpose—and have the courage to be different. With our new Rodenstock Eyewear campaign, Experience Lightness, we’re bringing that purpose to life. Each Rodenstock series is unique, with its own technical innovations and design features, yet they all share one defining quality: exceptional lightness paired with timeless design. We’ve also developed an entirely new POS experience to complement the Experience Lightness campaign, reflecting Rodenstock’s core values in a tangible, engaging way.

What’s next for Rodenstock Eyewear? What can people expect in terms of new products or the development of the brand over the next couple of years?
What’s next for Rodenstock Eyewear is a clear focus on strengthening our position as a premium, technical brand in the world of eyewear. In the coming years, every new release will reflect a seamless balance of innovation, lightness, and timeless design, while staying true to our technical Dna and strong, recognisable brand identity. We will continue to invest in new materials, advanced production technologies, and intelligent design solutions that make eyewear not only lighter and more comfortable, but also more precise and functional than ever before. At the same time, we will further refine the Rodenstock design language—clean, minimal, and purposeful—always guided by our philosophy of “form follows lightness”.

Source: 20/20 Europe

March 2026

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Wholesaler Interview

Arma Optik

Posted on by Emre Özden

ARMA OPTİK

High Quality Born from Experience

” I believe Silmo Istanbul plays a major role in raising quality standards within the industry and increasing Turkey’s visibility in the global optical sector.”

Hello Mr. Hikmet Doruk Could you tell our readers when you first entered the optical industry and how the journey of founding Arma Optik began?
First of all, I would like to extend my greetings to all 4 your eyes readers. I founded the Arma brand in 2015, however my introduction to the optical industry dates back much earlier. My professional journey began in 1983 with Doruk Optik in Denizli, marking the start of a long and educational path that allowed me to understand the sector from multiple perspectives. In the following years, I established Sistem Optik and Gozlukevi in Istanbul, operating in both wholesale and retail segments. This process taught me not only how to sell products, but also the importance of branding, building trust, and creating sustainable business relationships. The experience I gained at every stage enabled me to accurately interpret the changes within the industry. The Arma brand emerged as the culmination of all these years of experience, something I personally consider my masterpiece. Today, we believe we have built not only a commercial structure but also a brand culture shaped by family values. Working together with my wife and daughters and sharing the same enthusiasm adds a deeper meaning to what we do.

What product categories does the Arma brand offer today and how does your production process operate?
Under the Arma brand, we operate in colored contact lenses, optical frames, and sunglasses categories. While building our product portfolio, our primary goal has been to combine user comfort with the highest quality standards. For this reason, we implement a highly meticulous production control system. Our contact lenses and eyewear are manufactured in technologically advanced facilities located in different parts of the world, each specializing in its field. We closely monitor quality control processes at every stage and conduct detailed evaluations before products are introduced to the market. Since sensitivity is especially critical in the contact lens category, we carried out extensive research when selecting our production partners. Our contact lenses are produced in an award winning manufacturing facility in South Korea. Additionally, this year we are launching the production of a contact lens solution in Italy under our All In Sol brand, featuring one of the most advanced formulations in the world. This investment represents not only an expansion of our product range but also our vision of approaching user experience in a holistic way.

Could you tell us more about your contact lens brands Arma Color and Mood Color?
Arma represents our main collection. Under the Arma collection, we offer annual colored contact lenses, while the Mood collection presents quarterly replacement options to users. Both collections are developed according to the highest standards of quality, safety, and comfort. Although the main difference between the two lies in their usage duration, they essentially provide solutions tailored to different user habits. Users who prefer long term use tend to choose the Arma collection, while those who enjoy more frequent changes or experimenting with different colors often prefer Mood. During the design process, we prioritize not only aesthetics but also eye health and wearing comfort. We focus particularly on natural color transitions, the visual effect on the eye, and everyday usability. Our goal is to provide a natural appearance where users hardly feel they are wearing contact lenses.

Your colored contact lens collections feature a strong color palette. How do you determine your colors?
We do not rely on a single source when defining our color selections. Customer feedback obtained from our retail store in Bakirkoy, Istanbul provides extremely valuable data. Users’ direct experiences, expectations, and requests play a significant role in shaping new collections. In addition, insights shared by our international distributors and observations from our dealers across Turkey further support this process. By analyzing user habits across different regions, we gain a broader perspective. We also closely follow color tendencies in fashion, makeup, and styling trends. Customer requests regarding colors and patterns are carefully evaluated, and in many cases, new collections originate directly from user feedback.

Bünyenizdeki Janie Hills markasının konumunu nasıl tanımlıyorsunuz? Koleksiyonun öne çıkan özellikleri nelerdir?
İthalatını gerçekleştirdiğimiz Janie Hills, zamansız tasarım anlayışı ve zarif çizgileriyle premium segmentte konumlanan güçlü bir markadır. Marka, modaya bağımlı kalmak yerine uzun yıllar kullanılabilecek zamansız tasarımlar üretmeyi hedefliyor. Üst düzey malzeme kalitesi özellikle dikkat çeken unsurlardan biridir. Üstün kaliteli asetat ve metal kullanımı hem dayanıklılığı hem de konforu artırıyor. Tasarım detaylarında sadelik ön planda tutulurken, incelikli işçilik sayesinde ürünler güçlü bir karakter kazanıyor. Yetişkinler ve çocuklar için geniş bir optik çerçeve koleksiyonuna sahip olması da markayı farklılaştırıyor. Böylece farklı yaş gruplarına hitap eden bütüncül bir koleksiyon yapısı oluşuyor. Janie Hills’i premium segmentte değerli kılan unsur, estetik ile fonksiyonelliği dengeli biçimde bir araya getirmesidir.

Jacobson markasının minimalist çizgisi nasıl ortaya çıktı? Bu markayla ulaşmak istediğiniz müşteri profili kim?
Jacobson güneş gözlükleri, sade ama güçlü bir tasarım anlayışıyla ortaya çıktı. Minimalist çizgileriyle zamansızlık kavramını merkeze alıyor. Yıllar geçse bile rahatlıkla kullanılabilecek modellere yer veriyor. Koleksiyonun en önemli özelliklerinden biri üst düzey metal işçiliğidir. Özellikle metal bölümlerde uygulanan el işçiliği detayları, ürünü yalnızca bir aksesuar olmaktan çıkararak değerli bir tasarım objesine dönüştürüyor. Bu detaylar gözlüğe karakter kazandırıyor. Jacobson ile hedeflediğimiz kullanıcı profili, stiline önem veren ancak gösterişten uzak bir şıklık arayan kişilerden oluşuyor. Kalite, sadelik ve rafine tasarım anlayışını bir arada isteyen kullanıcılar için güçlü bir alternatif sunduğumuzu düşünüyoruz.

Arma Optik’in bayileriyle kurduğu iş ortaklığı anlayışı hangi temel prensiplere dayanıyor?
Bayilerimizle ilişkimizi klasik tedarikçi-satıcı ilişkisinden ziyade bir iş ortaklığı olarak görüyoruz. Kendimizi büyük bir ailenin parçası gibi hissediyoruz ve bu yaklaşım iş süreçlerimize de yansıyor. Bayilerimizin kazandığı bir yapı kurmanın uzun vadede herkes için daha sağlıklı olduğuna inanıyoruz. Seçilmiş bayilerle çalışarak rekabet baskısını azaltan, sürdürülebilir bir ticaret modeli oluşturduk. Böylece iş ortaklarımız ürünlerimizi güvenle temsil edebiliyor. Satış sonrası süreçte ise bayilerimizi hiçbir zaman zor durumda bırakmamaya özellikle dikkat ediyoruz. Ürünlerimizin her zaman arkasında duruyor, hızlı çözüm üretmeye odaklanıyoruz. Sosyal medya gücümüzü de yalnızca marka bilinirliği için değil, bayilerimizin satışlarını destekleyecek şekilde aktif olarak kullanıyoruz. Başarıyı birlikte büyütmenin en doğru yol olduğuna inanıyoruz.

Türkiye genelindeki iş ağınızı oluştururken nasıl bir büyüme ve iletişim modeli benimsiyorsunuz?
Sınırlı ve seçkin sayıda bayi ile çalışmamız iletişim kalitemizi artıran önemli bir unsurdur. Ekibimle birlikte süreçlerin başında bizzat bulunuyor ve bayilerimizle sürekli temas halinde olmaya özen gösteriyoruz. İletişimi güçlü tutmak, sorunları büyümeden çözmemizi sağlıyor. Whatsapp ve Telegram grupları üzerinden anlık iletişim kurabiliyor, kampanya ve yenilikleri hızlı şekilde paylaşabiliyoruz. Bu yapı hem operasyonel hız sağlıyor hem de iş ortaklarımızın kendilerini sürecin içinde hissetmelerine katkı sunuyor. Yeni bayilikler verirken mevcut bayilerimizin ticari dengelerini korumaya özellikle dikkat ediyoruz. Bölgesel planlama yaparak herkes için sürdürülebilir bir satış ağı oluşturmayı hedefliyoruz. Uzun vadeli başarıyı ancak dengeli büyüme ile mümkün görüyoruz.

Koleksiyonlarınızı oluştururken global pazarlar ve aldığınız geri bildirimler tasarım sürecinizi nasıl şekillendiriyor?
Yurt dışındaki distribütörlerimizin paylaştığı bilgiler koleksiyon oluşturma sürecinde önemli bir rehber oluyor. Her ülkenin estetik anlayışı ve kullanıcı beklentisi farklı olduğu için pazar bazlı analizler yapıyoruz. Bazı koleksiyonlarımızı belirli ülkelerin zevklerine göre özel olarak üretiyoruz. Bu yaklaşım markanın uluslararası pazarlarda daha doğru konumlanmasını sağlıyor. Global trendleri takip ederken yerel beklentileri de göz ardı etmiyoruz. Dünyadaki birçok kontakt lens markasının renk ve tasarımlarımızı referans alması bizim için ayrıca gurur vericidir. Hatta bazı markaların renk isimlerine kadar ürünlerimize benzer çalışmalar yapma gayretinde olması da doğru ve yüksek standartlarda ürünler oluşturduğumuzu gösteriyor. 

Kısa ve orta vadede Arma Optik için hedefleriniz neler? Yeni markalar, seriler veya yeni pazarlar gündemde mi?
Temel hedefimiz renkli kontak lens ve kontakt lens solüsyonu kategorilerinde dünya çapında kalite algısı en yüksek markalar arasında yer almaktır. Bu doğrultuda üretim standartlarımızı sürekli geliştiriyor ve Ar-Ge çalışmalarına önem veriyoruz. Özellikle Amerika ve Avrupa pazarında büyümeyi hedefliyoruz. Uluslararası pazarlarda kalıcı olmak için yalnızca ürün kalitesinin değil, marka güvenilirliğinin de önemli olduğunun bilincindeyiz. Bu nedenle distribütör ağımızı güçlendirmek, marka bilinirliğimizi artırmak ve sürdürülebilir büyüme sağlamak adına çalışmalarımızı planlı bir şekilde sürdürüyoruz.

Silmo İstanbul Optik Fuarı hakkındaki görüşleriniz nelerdir? Fuarın sektöre katkılarını nasıl değerlendirirsiniz?
Silmo İstanbul Optik Fuarı’nı Türkiye optik sektörünün uluslararası vitrine çıktığı en güçlü organizasyon olarak görüyorum. Fuar, sektör profesyonellerini bir araya getirerek bilgi ve deneyim paylaşımına önemli katkı sağlıyor. Bu platform sayesinde yurt dışındaki firmalarla tanışma, markamızı tanıtma ve yeni işbirlikleri geliştirme fırsatı yakaladık. Aynı zamanda global trendleri yakından gözlemleme imkanı sunması açısından da oldukça değerli bir fuardır. Silmo İstanbul’un sektörde kalite standartlarının yükselmesine ve Türkiye’nin optik alanındaki görünürlüğünün artmasına ciddi katkı sağladığını düşünüyorum.

Bize zaman ayırdığınız için çok teşekkür ederiz. Son olarak 4 your eyes ile ilgili neler söylemek istersiniz?
Her sayısında yayın kalitesini koruyan, sektördeki yenilikleri ve gelişmeleri okurlarla buluşturan önemli bir yayın olduğunu düşünüyorum. Optik dünyasına dair güncel bilgileri profesyonel bir bakış açısıyla aktarması sektöre değer katıyor. Arma Optik adına sizlere teşekkür ediyor, yayın hayatınızda başarılarınızın artarak devam etmesini diliyorum.

Mart 2026

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Sales Point

Saydam Optik

Posted on by Emre Özden

SAYDAM OPTİK

A Store Built on Experience and Trust

“I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector.”

Hello Mr. Saydam. Could you please introduce yourself and tell us how your business life began and how you entered the optical sector?
Hello, I am Oytun Saydam. I was born in Malazgirt in 1984 as the child of a civil servant family. I started my business life in 2008 in different sectors such as technology, electronics and Gsm. For many years I operated in import, export, wholesale and retail sales as well as technical service and spare parts. This process provided me with a strong foundation both in commercial discipline and customer relations. My introduction to the optical sector happened thanks to crossing paths with Enes Kadir Yaman, who is now my business partner. When his opticianry education and sector experience came together with my commercial background, the idea of starting a new journey emerged naturally.

The result of this partnership was Saydam Optik. Could you talk about the process of establishing your store and the contributions of your partnership to your business?
We turned our store idea into a concrete project in the summer of 2023. We decided on a location in Adapazarı, the central district of Sakarya, at a point opening onto Çark Street with very dense pedestrian traffic. In selecting the location, we evaluated criteria such as ease of transportation, the presence of nearby healthcare businesses and pharmacies, and proximity to the city square. By visiting Silmo Istanbul we took important steps regarding brand agreements and the store infrastructure. Thanks to this planning, which progressed simultaneously with the architectural process, we were able to bring the store to life in a short time. Throughout my business life I have observed that people who truly love their work and carry it out with dedication always make a difference. Mr. Enes is someone who grew up in the sector, completed his education in this field and knows store operations closely. I, on the other hand, have more experience on the commercial structure, organization and business development side. When these two different backgrounds came together, a strong balance emerged. Over time we built not only a business partnership but also a strong bond of friendship. As we grow the store together, I can say that we move forward shoulder to shoulder.

In a short time you started working with world brands and boutique brands. What kind of strategy did you follow when selecting brands?
When planning the store, our main goal was to build a sense of trust. The originality of the products, the price performance balance and the customer profile we wanted to address were at the center of our decisions. While world brands create trust in consumers, boutique brands give the store character. By following current trends, brands with strong marketing power and models that resonate on social media, we created a balanced portfolio. In fact our approach was simple, but presenting the right product at the right time and in the right way was the most important point. Companies such as Luxottica, De Rigo and Safilo Group include many globally known brands within their structure. Working with these brands requires meeting certain commercial criteria. After completing agreements with these large companies, our portfolio became significantly stronger. In particular, strong after sales services provide a great advantage in terms of customer trust. We were aware that such collaborations are very valuable for a new store both in terms of recognition and building trust.

Your store design offers a simple and reassuring atmosphere. What were your priorities when planning the interior architecture?
We believe it is important to entrust the right job to the right people. When Mr. Enes’s years of retail experience, my commercial observations and professional architectural support came together, a balanced result emerged. We had an area of approximately 40 square meters and we needed to use this space with maximum efficiency. We paid attention to ensuring that every centimeter of the area had a function. In this way we created a small but strong store identity. Our goal was to establish a layout that feels visually spacious while also being operationally functional. The shelving systems, showcases and workshop area were planned to support the sales flow. Despite the limited space we created a structure where we can display approximately 3,000 products in an orderly and understandable way. Our aim was for customers to feel trust and simplicity rather than confusion the moment they enter the store.

You managed to establish a strong stock structure during a period when supply processes became more difficult. How did you manage this process?
In the post pandemic period supply chains were quite challenging. However, the fact that we had already contacted some companies before the store opened provided an advantage. Even though we could not reach all the brands we had planned at the opening, we quickly included the products we were able to access in our stock system. Although many brands could not make it to the store opening, we made every effort to add as many products as possible to our inventory and our preliminary accounting system. The location of our store also enabled us to receive positive feedback very quickly from the first day of opening. In addition, we invested early in technical service and workshop infrastructure for our store. We believe that one of the most important advantages and freedoms of being a street store lies here. Thanks to our spare parts and service preparation, we can respond to customer needs immediately.

Your participation in De Rigo’s Vogue presentation event in Bodrum was a remarkable development. What does this invitation mean for you?
As we continue our journey with Saydam Optik and turn our dreams into reality, the successful progress of our sales gave us the courage to hold more product stock. Being invited to such presentations by major companies like De Rigo was certainly among our plans. However, these types of events usually require a purchasing quota. In the province where we operate there were only five stores capable of meeting this quota. Being added to this invitation as a +1 store in our first year after opening showed that we had achieved the right momentum in a short time. This situation may be perceived as ordinary for some optical stores, but we see a newly opened optical store proving itself in such a short period as a success story and we welcome it with pride and happiness.

We know that you have agreements with trade unions. What was your main aim with these collaborations and how did they affect your store traffic?
The Marmara Region hosts about 60 percent of our country’s factories. The city where we are located is an industrial center for many well known brands and all of them are registered with trade unions. Considering these factors, we planned to increase our store traffic by offering privileges to union members. In fact this means a mutual loyalty agreement. With the support of my close circle and especially my father, who is a bureaucrat, we also held meetings with unions in the field of education. By bringing these meetings together on common ground, we offered privileges such as discounts and campaigns to union members. In this way we were able to connect the brands we carry with the right consumers.

As Saydam Optik, what are your main criteria for achieving customer satisfaction?
In all my previous business experiences I have always seen the customer not merely as someone who makes a purchase, but as a benefactor with whom we build a long term relationship based on trust. Since the optical sector is directly connected with health, we act with even greater sensitivity in this regard. Because their health is involved, guiding customers correctly is extremely important. In optical eyewear, directing customers toward the right lens and frame selection is essential. With sunglasses, our priority is to explain clearly that they are not just accessories but also have protective features that contribute to eye health. We are certain that customer satisfaction, trust and respect can only be achieved under these conditions. We also believe that the greatest indicator of satisfaction is returning customers. Thanks to the customers who visit our store again with their satisfaction and positive feedback, we see that we are on the right path and we take rightful pride in this.

How do you evaluate the development of the Silmo Istanbul Optical Fair and its contribution to the sector?
Every year optical stores, manufacturers and distributors meet at the Silmo Istanbul Optical Fair. I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector. At the fair we have the opportunity to meet companies and colleagues who come from abroad. We are able to follow all technologies, trends and innovations related to the sector and its future. We believe that Silmo Istanbul, which brings our colleagues together, is a very important organization for our sector and creates a sincere environment of business partnership without overlooking any business whether small or large.

Thank you for your valuable interview. Finally, we would like to hear your thoughts about 4 your eyes.
Thank you for giving us a place in this issue. I should mention that my partner Enes has been a reader of 4 your eyes since 2014 and being featured in your magazine carries a special value especially for him. 4 your eyes is an important publication that keeps our sectoral knowledge and ideas up to date with its strong content. We thank the entire team for your contribution and effort for the sector and wish you continued success in your work.

March 2026

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Wholesaler Interview

Ck Grup Optik

Posted on by Emre Özden

CK GRUP OPTİK

Trusted Manufacturer of Ninoflex Kids’ Eyewear

“Thanks to Silmo Istanbul, we have the opportunity to present our products to opticians and opticianry students in a relaxed and comfortable atmosphere.”

Hello Mr. Keleş. Could you introduce yourself to our readers and share your journey into the optical industry?
Hello, my name is Can Keleş. I represent the third generation of a family of opticians. Our optical stores began operating in the mid-1990s. When my older brothers, who belong to the second generation, were running the business at the beginning of the new millennium, I was still in middle school. During that period and throughout my high school years, I became familiar with the profession by spending my free time at our stores. After graduating from high school, I officially entered the industry by working as a full-time store manager.

Could you share the story behind Ninoflex Glasses, its defining features, and where the brand is today?
The story behind the creation of the brand is based on the lack of sufficiently suitable frame models for babies and children in Turkey. While more than 200 brands could be found in adult eyewear, there were only four or five brands available for children. In order to fill this gap, preliminary research was conducted in 2018, and production began under the Ninoflex brand in 2019. The most significant advantages of our products are that they can be orthopedically adjusted according to children’s facial structure, ear distance, and nasal width, and that they are delivered to families together with spare parts included in the box. This provides a highly beneficial solution for children undergoing vision correction treatments. Today, Ninoflex has become a widely accessible brand for many families, with more than 600 sales points across Turkey.

How did your retail heritage influence your move into manufacturing and the growth of Ninoflex Glasses?
The experience we gained in retail allowed us to better understand the end consumer and enabled us to adopt a more solution-oriented approach to potential issues. As a result, the satisfaction we create through our after-sales services greatly pleases our dealers as well. Our goal is to support both sides under fair conditions. By protecting our dealers’ interests while offering solutions that do not disappoint consumers, we leave a positive impression in the minds of both sellers and users, which has played a significant role in the growth of Ninoflex Glasses.

How did you decide to focus on such a specialized field as baby and children’s eyewear?
After observing that this area was not given sufficient importance within the Turkish optical sector, we decided to focus on it. It is known that there are approximately 10,000 optical retail stores across Turkey. In the vast majority of them, only low-priced models commonly referred to as “institutional frames” are available. Very few companies focus on orthopedic and functional frames. However, we have observed that when these products are properly explained to families, they are willing to allocate a budget for specialized frames. After closely observing consumer behavior in stores, the idea of focusing on a niche area such as children’s eyewear naturally emerged.

Could you tell us about the materials and production techniques you use for Ninoflex Glasses products?
Since our products are designed for babies and children, we use European-origin raw materials and production techniques whose quality we fully trust. All of the raw materials we use have undergone laboratory analysis by authorized institutions and are certified. We take a highly meticulous approach to our products. In addition to selecting allergen-free materials, we prioritize user health throughout the entire production process. Once our frames are carefully manufactured, they go through multi-stage quality control before being delivered to our dealers and then to the end user. Even if this level of care and quality is not yet fully recognized by the end consumer, the positive feedback we receive from our dealers and our continuously expanding dealer network clearly demonstrate overall consumer satisfaction.

By initiating local production of silicone nose pads and headbands, you reduced reliance on imports. How did this process come about?
From the very beginning of our production journey, one of our key objectives was to ensure that every component of our eyewear would be easily accessible within Turkey. This was especially critical in terms of providing fast after-sales service. Today, we have reached a point where 97 percent of the components that make up our eyewear are produced using locally sourced suppliers. Since silicone nose pads and headbands are exclusive to our brand, we did not want to remain dependent on foreign suppliers. These initiatives have also contributed to keeping capital within the country rather than sending it abroad.

You currently have more than 600 dealers across 67 cities in Turkey. What are your main priorities when managing this network?
We provide our dealers with supportive materials, display products, and auxiliary equipment that make it easier for them to explain and present the product to potential customers in-store. Our aim is to stand by our dealers and continuously support them with visual and video content that assists their sales processes. Being fully aware of how crucial these elements are when introducing products to end consumers, we continue to provide this support without interruption. For the same reason, we approached the Ninoflex Glasses website with great care. We ensured that it is detailed and easy to understand. In order to help consumers access our products regardless of their location in Turkey, we integrated a mapping system that directs them to the nearest dealer. Additionally, we operate a support line that responds very quickly during business hours.

You maintain a balance between high quality and accessible pricing. How do you manage this challenging equation?
In order to maintain this balance, we make sacrifices not only in profit but also in time. We conduct meticulous analyses. At this point, I would like to emphasize once again that our priority is to ensure the satisfaction of both the dealers who sell our products and the children and parents who use them. Compared to international brands, we offer the same quality at more affordable prices, while providing even more comprehensive after-sales service. Strengthening our brand’s reputation through a solution-oriented approach toward all our business partners results in a high level of satisfaction. For this reason, we believe our positioning against global brands is quite strong.

As CK Grup Optik, which areas are currently the focus of your R&D efforts?
As a company, our primary goal is to produce eyewear using materials and production techniques that cause minimal harm to the world we live in. This has been our fundamental objective since the very beginning. With our structure that is always open to development, we are focusing our R&D efforts and investments on the search for and application of environmentally friendly production materials. I can say that we are fully committed to turning our vision of producing recyclable raw materials and adapting them into our products into reality.

Could you share your short- and mid-term plans for Ninoflex Glasses?
We closely follow global industry developments and innovations worldwide. In the short term, we aim to increase digitalization by implementing a B2B ordering system that will cover all our dealers. In the mid-term, our goals include expanding our color and model range, creating a sunglasses collection when conditions allow, and developing collaborations for popular children’s models. At the same time, we plan to invest in innovative orthotic products that support visual disorders. When the right timing and teams come together, we also aim to expand into new markets.

What does Silmo Istanbul Optical Fair represent for the optical industry in general and for local manufacturers like yourselves?
I believe Silmo Istanbul is an extremely important and prestigious organization for our industry. It creates a valuable experience and vision platform for both those already in the sector and those considering entering it. As manufacturers, we have the opportunity to present our products to opticians and opticianry students in a comfortable and welcoming environment. At the same time, the fair plays a critical role in bringing local brands and products together with international visitors. I sincerely hope that this valuable event, which was held for the 12th time in 2025, will continue to serve the Turkish optical industry for many years to come.

Thank you for taking the time to join us. Finally, would you like to share your thoughts on 4 your eyes?
I do not think there is another magazine that delivers industry innovations with such speed and precision. I make sure to review every issue to stay informed about the latest developments. Thank you for all the work you have done so far and for everything you will continue to do in the future. It is great to have you.

February 2026

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