Wholesaler Interview

Atölye Gözlük

Posted on by Emre Özden

ATÖLYE GÖZLÜK

Not just eyewear, but a brand experience as well…

 

Thanks to major events like Silmo Istanbul, not only are new collaborations established, but the industry also gets a chance to refresh itself through all the innovations the fair has to offer.

Hello Mr. Kaan & Mr. Esen, could you briefly introduce yourselves to our readers and share how you entered the eyewear industry?
Kaan Parlakçakıl: Hello, I was born in 1979 in Istanbul. After completing my education at Istanbul University, I started working in the textile industry. I was introduced to the eyewear sector in 2007, when I joined the wholesale sales and marketing department at Merve Optik. Later, together with my business partner Esen Demir, we established Atölye Gözlük.

Esen Demir: I was born in 1982 in Istanbul. After finishing my education in 1998, I entered the industry under the guidance of my uncle Arif Demir and worked with various brands. In 2008, I opened my first optical store. After growing to four branches, I transferred the stores and, in 2014, co-founded Atölye Gözlük with my partner Kaan Parlakçakıl.

Could you tell us about the founding process, development, and industry vision of Atölye Gözlük?
Atölye Gözlük is one of Turkey’s leading distributors focused on independent and niche eyewear brands. Since our establishment, we’ve been carefully selecting and bringing some of the most exclusive global eyewear brands to the Turkish market. Our collections emphasize quality, design, and craftsmanship, offering a vision that goes beyond the ordinary. Our goal is not only to provide products but also to develop sales strategies and collaborations that authentically represent each brand’s identity and make a difference in the industry. We continue to grow through a selective distribution model, sustainable relationships with our boutique partners, and a customer-centric approach.

You are the official distributor in Turkey for many globally renowned brands like Moscot, Linda Farrow, and Jacquemus. Could you tell us more about these brands and their key characteristics?
Our portfolio includes globally recognized names such as Gentle Monster, Moscot, Eyevan 7285, Ahlem, Peter and May, Jacques Marie Mage, Chrome Hearts, Garrett Leight, and Vanity Effect. What they all have in common is a commitment to high quality, strong brand storytelling, and unique design philosophies. Each brand stands out in the eyes of Turkish consumers with its distinctive narrative and striking aesthetics. These are not just eyewear brands – they are lifestyle icons. With meticulously crafted details and a strong emphasis on both artistry and aesthetic integrity, our brands distinguish themselves in the eyewear world.

What kind of marketing strategy do you follow when positioning your brands in the Turkish market?
We develop unique and effective marketing strategies tailored to the identity and target audience of each brand. Our priority is to establish the right communication language and visibility to support the brands’ long-term success. We adopt a selective distribution model and place the brands only in locations that align with their DNA, values, and target demographics. This way, each brand finds a platform where it can tell its story authentically, express itself fully, and build meaningful connections.

Which communication tools do you find most effective for promotion? How do you inform your customers about campaigns and new developments?
Social media, press collaborations, boutique events, and launches are among the key tools we use to increase brand visibility and help our brands connect with their audiences. Through creative events and projects designed specifically for each brand, we reach both industry professionals and end consumers, delivering the brand narrative through the most effective channels. Additionally, we regularly provide our business partners with up-to-date information, global trends, and relevant content – not only to keep them informed about all developments but also to strengthen communication at the point of sale.

How do you manage your collaborations with optical stores? What special advantages and support do you offer?
We select our retail partners with great care and provide them with training and marketing support to ensure they deliver experiences that align with the identity of our brands. We maintain constant communication with these partners and prioritize building long-term collaborations that create mutual value. We also keep our partners regularly informed about new collections and support them in in-store presentations and visual merchandising. We do our utmost to ensure each brand is properly positioned and represented in the most effective way in the spaces where it meets the customer.

Are there any new brands or different business models among Atölye Gözlük’s future goals?
Yes, absolutely. We embrace a selective growth approach. For this reason, we aim to collaborate with new brands that will enrich our portfolio without conflicting with our existing structure. At the same time, we strive to continuously offer innovation to our customers by diversifying the range of brands we represent and by introducing them to new perspectives. In addition, we are further developing our own brand, “Vanity Effect,” with a unique approach, contributing to the sector both in terms of design and marketing. We would also like to highlight that positioning this Turkish brand in the international market and bringing a value that originates from our country into the industry is a special source of motivation for us.

How do you evaluate the current state of the optical industry in Turkey? What do you think the sectoral trends will be?
We observe that the industry is evolving globally towards a more creative, design-oriented, and user experience-centered direction. In Turkey, there is also significant potential and a growing awareness in this regard. Consumers no longer settle for simply buying a pair of glasses; they value the brand’s story, the experience it offers, its design approach, and its sense of style. At this point, there is a wide space for development where independent and niche brands can express themselves and stand out with original collections and strong brand narratives. We believe that these brands will play an even more influential role in the future of the industry.

Could we get your thoughts on the 11th edition of Silmo Istanbul Optical Fair, and your comments on the fair’s contribution to the sector?
Over time, Silmo Istanbul Optical Fair has become one of the most important meeting points of the industry. The increasing number of domestic and international participants reveals Turkey’s potential to become a significant hub in the region. Thanks to major events like Silmo Istanbul, new collaborations are established, and the industry is practically renewed through all the innovations introduced at the fair. At Atölye Gözlük, we consider Silmo Istanbul to be an indispensable network for the optical sector.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Your magazine 4 your eyes stands out as a highly valuable and reliable source both for keeping up with industry developments and for sharing updates about our company. With its informative and inspiring content, it contributes greatly to us as industry professionals. We wish continued success in your publishing journey.

May 2025

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Sales Point

B&B Optik

Posted on by Emre Özden

B&B OPTİK

A BOLD INITIATIVE THAT PRIORITIZES EYE HEALTH…

While Silmo Istanbul significantly contributes to the global recognition of the Turkish optical industry, it also facilitates the establishment of business connections.

Hello Mr. Burak. Could you briefly introduce yourself to our readers and share how you were first introduced to the optical industry?
I was introduced to the optical sector thanks to my father. Öztürk Optik, the first optical store in Bakırköy, was founded by my father in 1968. I started working in the eyewear business by spending my school holidays with him. Having started at a young age, I decided to continue my father’s profession by opening my own store in 2021.

You’ve been in the industry for quite a long time. What led you to open B&B Optik? Are you planning to expand with new branches?
I received a lot of support and positive feedback from my surroundings about opening a store. People told me I was born for this job and that it suited me perfectly. Frankly, I embraced this idea myself and took my first entrepreneurial step in the industry by founding B&B Optik. Even before opening the store, my initial goals included branching out. I still feel the same and believe I will achieve this in the future. As you know, the pandemic entered our lives in 2020. Despite the challenges of that period, I decided to open the store within a year. I was fully aware of the risks involved in starting a business during such an economically turbulent time. However, I wanted to turn this risk into an opportunity with my determination and enthusiasm-and I did. I firmly believe in the philosophy, “Life always favors the brave.”

With current trends, we’re seeing a growing interest in designer brands in Türkiye. Which brands are particularly popular in your store?
Our store primarily offers high-end product groups and luxury brands. As branding continues to accelerate globally, the eyewear industry has also become an integral part of this process. Consumer habits and expectations are now shaped accordingly. In line with this, we are committed to presenting globally established and trendsetting brands to our customers. In our collection, we include prestigious and globally recognized brands like Cartier, Balmain, and Dita, aiming to offer our customers both quality and fashion at once.

B&B Optik is a street store. Could you tell us why you preferred a street location over a shopping mall?
The main reason we chose street retail over a mall was our desire for a more independent work environment. For us, customer relations should not be solely sales and trade-oriented, but also based on sincere and sustainable connections. Operating as a local business on the street allows us to build more natural and close relationships with the people around us. Being in direct contact with our customers enables us to better understand their needs and provide them with the most appropriate service. For this reason, street retail is not just a sales point for us-it’s also a space where we form strong bonds with our customers.

Competition among optical stores is growing every day. Could you tell us about your pricing approach for B&B Optik products?
Yes, unfortunately, our sector faces increasing competition, and it’s becoming harder to compete with online prices. However, what we do is not just about selling a fashion accessory-it involves one of the most sensitive aspects of health: eye care. So, our customers don’t just come to buy world-famous sunglasses brands; they also seek essential optical support and information for their eye health. At B&B Optik, we prioritize and value their eye health to the highest degree. Our main goal is to address their needs through the most accurate and sincere communication. Therefore, we continue to uphold our right product, right pricing principle without compromise.

What are your priorities in customer satisfaction? What are your after-sales services that you offer to customers?
For B&B Optik, ‘Your trust is our happiness’ is much more than a slogan. Our top priority is the trust our patients place in us. At B&B Optik, we are aware that our work doesn’t end with a sale. We always have a backup plan (Plan B) in place for possible scenarios after a sale. It is our mission to offer the most accurate and realistic solutions to our patients and customers, both during and after the sales process.

Do you think the training and sales briefings about industry trends, developments, and innovative technologies are sufficient? What are your thoughts?
With the rapid development of the world, our industry-like all others-is experiencing significant changes and innovations in parallel. While technology, design, and production are progressing rapidly, I can’t say the same about sales briefings. Yes, many training programs, presentations, and briefing meetings are organized to provide new information to industry professionals. However, unfortunately, our colleagues often fall short in effectively conveying this information to patients or customers, or they lack proper communication techniques. This naturally reflects on the quality of service.

How do you evaluate the dealer meetings organized by manufacturers and wholesalers? How much do they contribute to business development and motivation?
I find dealer meetings organized by manufacturers and wholesalers to be very beneficial. Such events contribute to the industry’s development while offering a great advantage for us dealers. Especially when the next season’s products are introduced, these meetings help us make more effective decisions about how to shape our product range and which models to offer to our customers. I believe such events are crucial, as they help with business planning and also boost our motivation.

Do you visit international fairs? How important is it to follow them, in your opinion?
Yes, we follow international fairs. These events are especially important for staying updated on innovations and technological changes in optical eyewear, as well as the conveniences they bring to our profession. They significantly contribute to our vision by providing in-depth information on both the latest collections from fashion brands and emerging product trends-especially in the sunglasses segment.

The 11th Silmo Istanbul Optical Fair was held last November. What would you like to share about its development and contribution to the industry?
As the B&B Optik family, we visited the 11th Silmo Istanbul Optical Fair, just as we do every year. Since its early years, I have believed that it provides a valuable platform for our sector. Even after a major pandemic like Covid-19, I’m pleased to observe that the fair has continued to improve each year. With Silmo Istanbul’s development, its contributions and support for our industry have also increased. Its growing strength and ever-improving atmosphere have had a highly positive impact on our industry. Silmo Istanbul significantly enhances the global recognition of the Turkish optical industry and makes it easier for us to establish business connections.

Thank you for this valuable interview. Lastly, what would you like to share about our magazine, 4 your eyes?
We follow your magazine regularly every month. We highly value the insightful content and up-to-date information you provide for the industry. On behalf of B&B Optik, I’d like to thank you for featuring us in 4 your eyes. We wish you continued success with your work, which keeps a pulse on the sector and serves as a guide for all of us.

May 2025

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Interview

Caroline Abram

Posted on by Emre Özden

Caroline Abram

A Journey Shaped By Fashion And Design…

Caroline Abram, who offers women elegant and joyful styles, wins hearts with her distinctive approach that makes eyewear an essential part of the look.

After studying law and economics, Caroline Abram decided to pursue a career in fashion and design. She began her career in the fashion industry, working for credible fashion houses such as Balmain, Celine and Chloé before transitioning to eyewear design. In 2008, Caroline Abram launched her eponymous eyewear line, focusing on creating high-quality, fashion-forward frames that could be worn for years. With a background in fashion and a passion for eyewear, Caroline Abram has created a signature style that combines classic elegance with a modern flair. Caroline Abram Eyewear collection stems from the French eyewear designer known for her sophisticated and timeless designs. We present an interview with French Designer Caroline Abram about how she met the world of eyewear, her passion for design and what inspires her collections.

You were born and raised in the world of eyewear. Was following in your family’s footsteps inevitable for you?
Not really. In fact, in my early teenage years, eyewear didn’t mean much to me. My true passion was drawing. But my mother insisted I earn a diploma, and I was very good at math, physics, and technical drawing. So, I thought I would get my diploma and then move on to a different field. But everything unfolded naturally. I started working at my mother’s optical store, while also attending ceramic workshops in the evenings. I knew how time-consuming this business was and wasn’t sure if it was something I’d want to do for the rest of my life.

What led you to focus on design?
I felt the need to create. Honestly, everything happened quite by chance. When I was 18, I spent a year in Senegal with my father and fell in love with someone there. I had to find a way not to feel stuck in Paris. At the time, there were amazing shops in Senegal selling handcrafted beads – silver beads, Mauritius beads, wooden ones… I had the idea of creating chains to sell in my mother’s store using these beautiful beads. When I went to the beach to see my boyfriend, I would make these chains while he was working. Back in Paris, I displayed them at the store. Until I founded my own eyewear brand, I kept creating collections simply because people loved them and I enjoyed the process – it felt like play. But over time, I realized I had a passion I couldn’t quite explain. I loved drawing, painting, working with color. So, finding myself in the world of design felt completely natural.

Your first eyewear collection received widespread acclaim. How did you prepare for it?
At first, I was planning to pair my feminine chains with ready-made reading glasses. I designed a collection that only matched butterfly-shaped frames. I knew there was a market for this. But I actually saw them as “women’s glasses.” I quickly realized that when the frames sit right at brow level, they visually lift the face – almost like a mini facelift. That’s when I decided to design joyful, feminine eyewear that lifts the facial features. Even young people embraced this style right away, and I knew I was on the right path.

Why is it important for you to appeal to women? Who wears Caroline Abram glasses?
Because my glasses are a reflection of my world. To me, eyewear is jewelry, makeup, and a mini facelift all in one. I always felt that women wore rather “melancholic” glasses. I wanted them to wear eyewear like they would apply blush or eyeliner. I wanted to help them achieve a chic but understated, beautiful but not bizarre look. Any woman who enjoys playing with her appearance, her individuality, or simply her femininity can wear Caroline Abram. I work a lot with structure. My frames are usually very refined. They’re not invisible, but they adapt well to different faces. I focus on how the glasses integrate with the person and subtly enhance her beauty – even if you can’t quite explain why. Just like makeup. I don’t like makeup that looks “too much.” The same applies to eyewear. You shouldn’t see the glasses – you should see the woman behind them. That’s my entire goal.

Why is your desire to empower women so strong?
It’s purely passion – it’s part of who I am. Since I was little, I’ve always sought harmony and wholeness. I never followed trends just because they were in fashion. Like everyone else, I’ve been unconsciously influenced by visuals around me, but my style has always been my own. I wear Stan Smiths and elegant dresses; I like tight fits and loose ones – I simply enjoy being a woman. That’s why I’ve always admired the 60s. Women looked like living dolls – carefully styled hair, dresses in vibrant colors… so full of life.

Where do you draw inspiration when designing your collections?
Inspiration always comes from the material or the shape. Take nylon, for example – the moment I saw this material, I wanted to design a collection around it. I “warmed” the material with my color palette, added soft, wavy curves to the temples to bring in femininity, and used titanium to preserve its lightness. I usually design in a way that honors the material. In a talk I gave in Australia, I used a first date analogy: You work out, wear your best dress, carefully pick your bag and shoes. But once you’re at the table, the man across from you sees only your glasses all evening! Everyone laughed – but it’s true. That’s what inspires me. Every time I see a woman put on my glasses, look in the mirror, and like what she sees – that’s when I say, “This is what I’m meant to do.”

What inspired you to create a collection for children?
Just as I hoped women would feel better wearing my glasses, I wanted the same for children. Wearing glasses often affects kids emotionally, especially since they’re frequently teased at school – it’s a cliché by now. That’s exactly why I designed a children’s collection that closely mirrors my adult line. The aim was to enhance their appearance while preserving their childlike essence. I once met a little girl who got a pair of Caroline Abram glasses and was absolutely over the moon. When she went to school, everyone loved her glasses and wanted to go to the eye doctor too. She was as happy as if I had sold her high heels. That’s exactly the kind of effect I want to create. Little girls who wear glasses shouldn’t be teased – they’re already beautiful.

As the founder of a globally recognized design brand, what’s your next goal
Growth is exciting for most people, but I don’t have a specific plan for what comes next – and I’m fine with that. For years, I worked outside of my comfort zone; I had to learn the business and take each step carefully. Now, I just want to keep creating things that people love. I feel a sense of responsibility to those who connect with the brand. I want to preserve my human and family-oriented side. I have no intention of growing any bigger.

Source: Pret a Voir & Lunettes Originales

May 2025

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Interview

Lapima

Posted on by Emre Özden

Lapima

Brazil’s First Luxury Eyewear

With a high-fashion approach, Lapima refines the curves and volumes of its designs through precise millimetric calculations, achieving a perfect balance between light and shadow.

Gustavo and Gisela’s inspiration focuses on capturing intricate details, describing the unique places, intangible sensations and sensual atmospheres of Brazil. They translate these elements into the poetic essence of a brand. We know that beauty often arises from the union of two different souls. Gisela brings grace and lightness, having been a dancer with a marketing degree, while Gustavo contributes his entrepreneurial spirit, holding a business degree. Together in both life and work, they founded Lapima in 2016, the first Brazilian luxury eyewear brand, quickly gaining global acclaim with features in leading magazines. Lapima is shaped not only by their personal journey but also by Brazil’s natural and architectural landscapes, its sensual atmosphere, the wind, summer, unique light, sea, and deep-rooted traditions, all of which play a significant role in the brand’s identity. Combined with their passion, these elements defined the soul of Lapima, making it one of the most significant and formidable brands to emerge in recent years. We present an interview with Gisela Negrão Assis, Co-Founder of Lapima, about the brand.

Hello Gisela. Please tell us about you and Gustavo’s background, where you come from, your origins…
Gustavo and I have been together since 2002. At that time he was already an entrepreneur with several fashion stores. We met in Campinas. We’re both from Campinas, a city in the countryside of São Paulo State, Brazil, South America. Gustavo graduated in Business and I studied marketing after spending three years in Germany and Switzerland studying classical ballet. We became business partners in 2010 after being together for 8 years and having two kids. It was only in 2014, after a successful period working together, that we started dreaming of Lapima.

What is the meaning of the name Lapima, and why did you choose it?
Our oldest, Guga, at the age of 2, couldn’t pronounce ‘Lá em cima,’ which means ‘up there’ in Portuguese. Instead, he said ‘Lapima.’ We loved the word, its meaning, and the way it sounded. In addition, it’s easy to write and read in any language, so it made sense for our brand.

How is Lapima’s dedication to revitalizing and preserving sunglass craft executed today?
When we researched the market and planned the Lapima, we aimed to create a new aesthetic for sunglasses. We wanted to be the first luxury eyewear brand from Brazil, handcrafted in our own atelier. The essence of the brand is a Brazilian way of life translated into disruptive design and high-quality products. Our philosophy is of a haute couture business. We produce on demand, we don’t waste materials, and we don’t accumulate stock. Lapima works at a slower pace. Each piece is hand-designed, prototyped, and crafted, and the process of developing a new collection can take up to one year. We know that the client can see and feel the love in each purchased frame. To be able to provide the 30 artisans working in the atelier, in Campinas, where the sun shines three hundred days a year, (of which 25 are women) a great environment, a feeling of belonging, and the certainty to be crafting a unique product, it’s absolutely priceless for us. It’s what makes us happier and happier each and every day.

What are the materials you prefer for Lapima collections?
As Lapima, we partner with an Italian acetate manufacturer that does not use petroleum acetate, but cotton-based acetate. The lenses are all certified by the European Community and the FDA. Hinges are made in Germany by a family-owned business. We don’t produce stock, because we produce by demand, similar to a haute couture house, and as I mentioned earlier, all of Lapima employees are from our local community.

You and Gustavo draw inspiration from Brazil, but also from your hearts and souls. What are your other inspirations?
Lapima reflects what we live and feel. Brazil and its unique spots are our biggest inspiration. The nature, colours, architecture, and the designers that preceded us, are all influential. We have a rich culture, and what we show is what we see. Additionally, our states of mind and surrounding feelings inspire us greatly. In an artistic, authorial process, the inspirations begin with drawing on paper, made by hand, and going through millimeter calculation, the curves and volumes of each frontal, the perfect game of light and shadow harmony. And then color comes into play, the desired tone to better serve that inspiration. Lapima has many journeys ahead; there’s much to show and discuss and we’re excited about what’s to come.

How would you describe a Lapima wearer?
Lapima was launched in 2016 in the art gallery environment, and coincidently most of our clients around the world share the same love for art, architecture, and nature. Confident women, who know what they want and have no need to express themselves through logos. Also very confident men are discovering the Lapima World, as our “X Collection” (sculpture pieces that offer longer temples and wider noses) welcomes anyone with larger features.

Source: Eyebook

April 2025

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Wholesaler Interview

PB Gözlük

Posted on by Emre Özden

PB GÖZLÜK

Always the Best, Always Unique…

Silmo Istanbul has made a significant contribution to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to the fair, we are taking stronger steps in the industry and reaching more locations every day.

Hello, Mr. Engin. Could you tell our readers a little about yourself and how your career in the industry began?
I entered the optical industry in 2006 with the motto of combining both school and work, starting in junior positions. Throughout my career, I have had the opportunity to gain experience in both retail and wholesale sectors of the optical industry, which has allowed me to closely understand its dynamics.

When and how was PB Gözlük founded? What were your main goals and motivations in establishing your company?
I founded PB Gözlük in 2023 with the motto of challenging traditional brand labels and differentiating from competitors with a unique product range beyond conventional designs, while also leveraging my industry knowledge and expertise. During the founding process, I focused on analyzing consumer expectations and needs to develop innovative and original designs. Our brand aims to make a difference in the optical world by combining quality, aesthetics, and comfort.

How did your distributor partnership with Sweden-based Vasuma and Milan-based CharlieMax begin and develop?
Simultaneously with the establishment of our company in 2023, we signed distribution agreements for Vasuma and CharlieMax in our country. My long-standing friendship with the Vasuma family led to the idea of collaboration. Later, in line with our principle of “bringing together different products” and my admiration for the CharlieMax collection, I had the opportunity to meet the management team of this Milan-based brand. Thanks to the synergy we built during our discussions, CharlieMax became our second brand, joining our distribution portfolio alongside Vasuma.

Let’s talk about the Dna of your brands, their design approach, material choices, and target groups.
Vasuma was founded in 2005 by three friends, Jan, Lars, and Steffen, as an alternative to traditional label brands. Drawing inspiration from the timeless elegance of the 1950s and 1960s, the brand aims to create eyewear that enhances individuality and allows users to confidently express their personal style. Located in the heart of Stockholm’s Old Town, Vasuma’s headquarters reflect the city’s bohemian style in its collections, following a motto of timeless fashion. The brand is committed to using the most environmentally friendly materials. Its frames are crafted from premium cellulose acetate derived from Italian Mazzucchelli’s ‘M49’ formula and Eastman Acetate Renewal, a groundbreaking sustainable innovation. Vasuma’s metal frames, on the other hand, are made from high-quality raw materials such as high-strength Swedish Sandvik steel and lightweight Japanese titanium. Every Vasuma frame tells a story of superior craftsmanship and dedication to sustainability. CharlieMax, based in Milan, designs eyewear for those who want to stand out from the crowd, be completely different, and avoid the ordinary. Established in 2001, the brand has consistently reflected Milan’s unique Italian spirit in all its collections. CharlieMax eyewear collections are entirely designed in Milan using various acetate materials from Italian Mazzucchelli, ensuring impeccable quality.

What strategy do you follow to expand the distribution network of Vasuma and CharlieMax?
At PB Gözlük, we develop business partnerships in all the cities where we distribute our brands, ensuring that our brand Dna is represented in the most ideal locations. Additionally, through our social media and digital marketing team, we focus on increasing brand awareness and enhancing customer experience by maintaining frequent engagement with end consumers.

How do you select the optical stores you collaborate with, and what kind of support do you provide them?
Before establishing collaborations, we analyze potential sales points to ensure they align with our brand portfolio. It is essential for us that both parties enjoy representing our brands. Upon delivering the collections, we offer end-to-end support, including custom window displays, display stands, and brand presentation kits. Additionally, we provide fast solutions for both in-warranty and out-of-warranty service issues within a maximum of two weeks, ensuring the highest level of customer satisfaction.

Could we expect new brand surprises from PB Gözlük, which has made a strong entry into the industry? What are your short-term plans?
Although PB Gözlük is a newly established company, we set out with the mission of always offering the highest quality and most unique products. With nearly 20 years of experience in the optical industry, we continue our quest for innovation and differentiation. We are strengthening our work with Vasuma and CharlieMax, for which we are the exclusive distributor in our country. In addition, starting in April, we are expanding our brand portfolio with Portugal-based Vava. Vava blends craftsmanship with advanced technology, offering a futuristic aesthetic that is both contemporary and elegant. The brand presents a timeless stance with its conceptual designs, skillfully combining traditional craftsmanship, high-quality sustainable materials, and the latest technologies. By introducing Vava to the Turkish market for the first time, we are bringing a fresh new perspective to the optical industry.

As an experienced professional, how do you assess the current state and near future of the Turkish optical market?
The optical market in our country is highly competitive and dynamic. In the luxury eyewear segment, consumer demand for quality and distinctive designs continues to increase. Therefore, we can confidently say that the industry will continue to grow in parallel with this trend. In the near future, I believe there will be a significant rise in the market share of products made from sustainable and recyclable materials, which have gained considerable attention globally in recent years. Consumers are becoming more conscious of eco-friendly and sustainability-focused products, and I expect this trend to continue gaining importance.

PB Gözlük exhibited in the 11th Silmo Istanbul Optical Fair, showcasing its brands for the first time. How was your experience, and how do you evaluate the fair’s contributions to the industry?
As a newly established company, we went through a very meticulous and diligent preparation process for our first participation in Silmo Istanbul Optical Fair. Our goal was to introduce our products to a wider audience, and we left the fair having met our expectations. The fair provided us with the opportunity to directly interact with industry professionals, better understand their needs, and receive valuable feedback. Moreover, Silmo Istanbul Optical Fair served as an ideal platform that reflects the standards of international fairs, allowing us to strengthen collaborations and create new business opportunities. Silmo Istanbul has significantly contributed to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to this fair, we are taking stronger steps in the industry and reaching more locations every day.

Thank you for this valuable interview. Finally, what are your thoughts on our magazine, 4 your eyes?
First of all, I would like to thank you. I see that 4 your eyes Optical Magazine is by no means inferior to many of its global counterparts, and its readership is growing every day. Your transition to digital publishing is a significant and innovative step, allowing you to reach a broader audience and make your content more accessible and shareable. I sincerely appreciate the value and efforts you bring to the industry.

April 2025

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Sales Point

Çetin Optik

Posted on by Emre Özden

ÇETİN OPTİK

A Trusted Address

Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth.

Hello, Mr. Bilal. Could we get to know you a little bit? Could you tell us about your entry into the optical sector?
Hello, I am Bilal Çetin. We operate our store Çetin Optik with my wife, Mrs. Saliha, with our many years of experience in the optical sector. After graduating from Mersin Toros University Optician program, we aimed to implement our experience in the sector in our own business and opened our store in Erdemli district of Mersin. My wife and I continue our services without interruption in order to reflect our passion and knowledge of the optical sector to our customers in the best way possible.

You established Çetin Optik in 2019. How did you make this decision, and what are your founding values?
It was always an idea in our minds, and in 2019, we found the right time to bring it to life. Trusting in our years of experience and expertise, we decided to start our own business. We love what we do and continuously strive to improve ourselves to offer the best service possible. We recognize that the optical industry is ever-evolving and open to innovations. Keeping up with these changes, we aim to provide the most up-to-date and high-quality services. Our goal is to go beyond being just an optical store and become a trusted address for our customers. In this direction, by following innovations in our profession and working with passion, we aim to contribute to the industry for many years to come.

Which brands and products stand out in your store? What are the main factors influencing your customers’ preferences for these brands?
Our store offers a variety of brands. We select products based on the demographics we serve. We provide both locally produced and imported frames. We diversify our eyewear and optical products according to customer demand and closely follow current trends. During the summer months, our district attracts tourists, and they also choose us. As Çetin Optik, we offer a wide range of brands and products with superior service quality.

Could you tell us about the services you offer before and after sales?
What sets us apart from others is our dedication to our work and our customer-oriented approach. We understand the importance of knowing our customers and their needs, so we focus on effective communication. We provide information about brands and products across all segments during the sales process and offer critical recommendations for selections. We take extra care in guiding first-time eyeglass users in choosing lenses and frames. Additionally, we always inform our customers about product warranty periods. Receiving positive feedback from our customers as they use our products is our greatest motivation because customer satisfaction is always our priority. Not only during sales but also after-sales, we provide the best service through warranty support, repairs, spare parts, and ergonomic adjustments. By maintaining quality and reliability, we always prioritize our customers’ eye health and comfort.

With the influence of trends, there is a growing interest in designer brands. Which brands are particularly popular in your store?
Access to designer brands has become more challenging, especially given the ongoing economic difficulties in our country. However, there is still demand for these brands. Despite the disadvantages of our location, we try to offer such brands in our store. Among the globally renowned brands we sell the most at Çetin Optik, both for optical and sunglasses, are Armani Exchange, Burberry, Bvlgari, Dolce&Gabbana, Emporio Armani, Oakley, Persol, Prada, Ray-Ban, Versace, and Vogue.

What factors did you consider when selecting your store’s location? What are the advantages of being a street-level store?
When choosing our location, we preferred a busy area with high customer traffic. One of the main reasons for this was that the clientele we target is concentrated in such areas. The advantage of street-level stores is the ability to establish direct and personal interactions with customers, offering them a more intimate shopping experience.

What is your pricing strategy for your products? How do you manage competition with your peers?
Our pricing varies according to the products we offer. There are price differences among our colleagues in our location. A significant issue is the very low reimbursement rates provided by the Social Security Institution, which often disappoints our customers. In our store, we prioritize only the brands and products we trust in terms of quality and craftsmanship while ensuring affordability for a wide range of budgets.

As opticians, how do you assess awareness of eyewear usage in Turkey?
I believe there needs to be greater awareness, especially regarding lenses. People should understand that eyewear lenses are not limited to correcting refractive errors; with advancements in technology, many protective lenses have been developed. We need to spread awareness of these lenses to a broader audience. Everyone exposed to digital screens and harmful UV rays should be more informed about these lenses to better protect their eye health.

Do you follow international optical fairs and industry developments?
Yes, we make an effort to attend optical fairs almost every year. It’s not just about purchasing products; following the latest trends, brands, and models, and simply experiencing the atmosphere of the fairs is beneficial for us. Since our profession and business are open to growth and development, visiting international fairs and staying informed about new innovations keeps our excitement alive.

What are your thoughts on the contributions of the International Silmo Istanbul Optical Fair to the Turkish optical industry?
The first thing we should say about Silmo Istanbul Optical Fair is that it brings innovation to the optical industry. I personally benefited greatly from Silmo Istanbul during my university years. It served as an ideal platform for me to get acquainted with companies, brands, and their products. It significantly contributed to my knowledge and awareness of both frames and optical lenses, and its impact continues today. In fact, through the fair, I established strong relationships with manufacturers and had the opportunity to visit their factories. In short, Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth. Thanks to Silmo Istanbul, which expands its scope every year, we have the opportunity to closely follow current models, spare parts, the machinery and equipment we use in our workshop, and contact lenses.

Thank you for your valuable interview. Finally, could you share your thoughts on 4 your eyes?
As Çetin Optik, we sincerely thank 4 your eyes Optical Magazine for featuring us. We believe that 4 your eyes is a vital resource for the industry. We highly appreciate its transition to digital publishing, as it allows optical professionals worldwide to access content easily, regardless of country, language, or age. We also take pleasure in the fact that you still publish print editions for international fairs while embracing digitalization. We wish your entire team continued success.

April 2025

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Sales Point

Riva Optik

Posted on by Emre Özden

Rİva OPTİK

Essence-Driven Innovation

Thanks to Silmo Istanbul, which brings together the leaders of the industry, we can easily seize opportunities for growth, progress, and renewal.

Hello, Mr. Erkan. Could you introduce yourself a little? How did your path cross with the optical industry?
Hello, I was born in 1985 in Gaziantep. I am married and have three children. My parents are also originally from Gaziantep, and since I had a father who came from a merchant background, I grew up both studying and working from a young age. This allowed me to gain experience in different sectors. My introduction to the optical industry dates back to 2004. That year, I started working with Mrs. Arzu, whom I am still proud to call my first mentor. She helped me learn the trade from its very core. I crowned this valuable journey by earning my Opticianry Diploma in 2020. After dedicating 17 years to the optical industry, I established my own store, Riva Optik, in 2021.

You opened the first concept store in Gaziantep. What vision led to the birth of Riva Optik?
Gaziantep is a unique city, but I observed for years that the retail approach in the optical sector was far from innovative. I did not want to adopt a uniform and conventional store model. My vision for Riva Optik was to create a store that stands out from the ordinary-one that is innovative and open to change. With this goal in mind, I opened Gaziantep’s first concept store in 2021. As a boutique store, our objectives revolve around answering key questions: How can we advance further in the industry? How can we provide quality products to all budgets and customers? This mindset keeps us motivated and open to new innovations.

What are the key features that distinguish Riva Optik from other boutique stores?
Our store is designed as a four-story boutique concept, catering to all customers and budgets. We have a children’s section on the upper floor, where families with children can enjoy a play area that makes shopping a pleasant experience for both kids and parents. For our high-end clientele, we have created a private area on the lower floor, offering a more personalized and prestigious service. Meanwhile, our mid-range customers are welcomed on the ground floor, which has a carefully curated, aesthetic, warm, and inviting atmosphere. This setup allows us to serve every customer segment and make shopping more enjoyable and comfortable. Additionally, we customize lenses and frames by adding small touches to well-known brands, a service we showcase on our website. As a result, we receive significant interest not only from our local area but also from customers outside the city, to whom we also offer services.

What were your key considerations when choosing the store’s location? Are there any aspects you were unwilling to compromise on?
Riva Optik is a street-level store. Although shopping malls are often associated with modernity and innovation, I do not feel the same way. For me, warmth and sincerity are essential to retail. I wanted a store where I could establish strong, long-term relationships with customers-not just a place for transactions. That’s why I chose a street location instead of a shopping mall. I firmly believe that street stores suit Gaziantep’s shopping culture better than malls. My goal was to build lasting customer relationships at Riva Optik, and I am proud to say that we have achieved this.

What are the most popular optical and sunglasses brands in your store? What factors influence their popularity?
The most preferred optical and sunglasses brands in our store include: Tom Ford, Zilli, Silhouette, Flair, Maybach, Prada, Versace, Dolce & Gabbana, Lacoste, Alexander Wintsch, Burberry, Modo, and Fisher-Price In lens brands, we offer brands such as Essilor, Hoya, Zeiss, and Rodenstock. The main reason customers prioritize these brands is their high quality and durability, which make them stand out in the industry.

What kind of services do you offer to enhance the customer experience after the sale?
For customers who purchase from our store, we provide monthly maintenance and repair services free of charge. We also track the lifespan of their lenses and send reminders when replacements are needed. Additionally, we offer exclusive accessories and personalized storage cases to make sure customers remember us fondly. We even design custom accessories featuring their names and our store’s branding, ensuring that both the accessories and our store remain popular within their social circles.

As an experienced industry professional, what are your thoughts on the Turkish optical industry?
Both lens and frame companies in Turkey are slightly behind the international market, mainly due to our dependence on imported raw materials. Since most raw materials come from abroad, we often work with semi-finished products, which unfortunately slows down progress in the sector. However, in recent years, local companies have been making more conscious investments, leading to a revival of domestic production. This has helped reduce our dependency on imports, proving that Turkey is gaining strength in the optical industry.

Do you follow international optical fairs and industry trends?
Yes, I try to attend the Mido Fair in Italy and the Silmo Paris Fair every year. In addition to these fairs, I visit other countries before and after the events to explore new innovations and trends in the optical sector, and striving to bring new and different ideas to the my business. I can proudly say that I have not missed an international fair in recent years. Each of these fairs broadens my perspective, and I strive to implement the innovations I discover in my store.

The 11th edition of the Silmo Istanbul Optical Fair took place last November. What are your thoughts on this event?
Silmo Istanbul Optical Fair is strengthening its international identity each year. With a growing number of international exhibitors and visitors, I believe it plays a crucial role in promoting both Turkey and Turkey’s optical industry. Besides being an excellent platform for networking, it contributes significantly to our national economy. This fair connects industry leaders, creates opportunities for growth and renewal, and allows us to see the latest innovations firsthand. It also enables us to introduce new brands into our stores, making it an invaluable event for industry professionals.

Thank you for this valuable interview. We would also like to know your thoughts on our magazine, 4 your eyes?
I have been a loyal reader of 4 Your Eyes for years, and now I am even more delighted to be featured with my store, Riva Optik. Your magazine is an essential resource for the entire optical industry-not just for retailers like us, but also for manufacturers, wholesalers, suppliers, students, designers, and artisans. You also provide invaluable content for those who cannot attend fairs and industry events, keeping them informed. Thank you for your contributions to the sector, and I wish you continued success for many years to come.

March 2025

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Wholesaler Interview

Anatolia Ventures Optik

Posted on by Emre Özden

ANATOLIA VENTURES OPTİK

Reliable Business Partner

Thanks to Silmo Istanbul, we have had the opportunity to expand and grow our export channels. We see our annual participation as a key part of our growth and contribution to the industry.

Hello, Mr. Fatih. Could you briefly introduce yourself to our readers and share how you entered the optical industry?
Hello. I am originally from Oltu, Erzurum. After living in Iskenderun for many years, I continued my journey in the business world by gaining experience in Istanbul. I was first introduced to the optical industry in the 2000s while working as a shopping mall manager when I was involved in leasing a large optical store. My first step into the industry was when I took on an executive role at one of a major optical and pharmacy chain. Before establishing TR90 and metal manufacturing facilities, I opened several optical retail stores to enhance my experience in the industry. My journey in the optical sector, combined with my entrepreneurial spirit and passion for innovation, laid the foundation for Anatolia Ventures Optik (TR90) and Gözen Optik (Metal). These factories not only focus on production but also serve as bridges that carry Turkey’s domestic optical industry to the global stage.

Could you tell us about the core values and vision of Anatolia Ventures Optik?
Our business is built on the principles of fairness, honesty, and transparency. While providing industry-leading solutions through our innovative approaches, we always prioritize sustainability and social responsibility. As we take Turkey’s local strength to global markets, we uphold an ethical corporate culture without compromise. By placing innovation at the core of our business model, we aim to enhance our production capacity to meet world standards. We strive to offer designs that are lightweight, durable, and aligned with global trends, fulfilling both functional and aesthetic expectations of our customers. Our goal is not only to be a manufacturer and supplier in the optical industry but also to be a leader and source of inspiration. We aspire to leave a lasting mark in the global market as a key player in making Turkey a recognized brand in the optical sector. With this vision, we promise our customers not just products but also value and commitment.

What kind of management strategy do you implement to accelerate your growth?
We adopt strategies based on data-driven decision-making, innovation-driven production, and a customer-oriented approach. In our management philosophy, we prioritize technological investments and R&D efforts to continuously improve our business processes. Additionally, by closely following industry trends, we aim to achieve a competitive position in the global market and establish long-term, trust-based relationships with our business partners. We invest in the training and development of our employees to enhance their competencies, while maintaining a fair, transparent, and results-oriented approach for sustainable growth. Having provided special projects, partnerships, and service solutions to domestic and international firms for nearly 20 years, I believe my experience in consultancy and training has played a significant role in our success, saving us both time and resources.

Could you tell us about your factory’s production capacity, the materials you use, and your quality standards?
Our factory is evolving into a modern, high-capacity production facility specializing in both TR90 and metal frame manufacturing. Our goal in the near future is to produce over 1 million frames annually, meeting national and international market demands. In TR90 production, we use original Swedish raw material Fuchs EMS, known for its flexibility, durability, and lightweight properties. In metal production, we use premium materials such as stainless steel, aluminum, and titanium to create durable, stylish, and ergonomic frames. For acetate and Ultem frames, we prefer to use these materials particularly in the temples of TR90 and metal frames to achieve more elegant and unique designs. Our factory adheres to CE and ISO certifications, ensuring compliance with international quality standards. Rigorous quality control procedures are applied at every stage, from raw materials to the final product. Thanks to our innovative production technologies and experienced team, we deliver the best products to our customers on time and flawlessly.

Let’s talk about the brands within your portfolio and their standout features…
Our brands are not just products but tangible reflections of our commitment to quality, design, and innovation. Each one represents a unique story, a market need, and a deep vision that contributes to the industry. Oppia combines durability and lightness with TR90 and metal frames, offering maximum comfort for daily use. T.Flex adapts to the fast pace of modern life with its flexible structure, blending elegance and practicality. Morandi merges functionality and aesthetics with TR90 Clip-on sunglasses and TR90 Plus frames, while also featuring imported acetate, metal, and Ultem frames that bring global fashion trends to users. Newrose harmonizes elegance and strength with its titanium facet frames. O.Marines and Le Club reflect the spirit of Italian fashion icons, representing modern style in both optical and sunglasses. These brands are among Turkey’s few distinguished labels. Additionally, as Anatolia Ventures, we plan to introduce a major niche brand targeting the upper segment in the coming years. With our new brands, we will further elevate our approach to quality, design, and innovation.

What differentiates Anatolia Ventures Optik from other manufacturers and suppliers?
By integrating the strengths of our TR90 and metal factories, we enhance efficiency at every stage, from production to the supply chain. This dual-production infrastructure enables us to offer a broad product range and quickly provide high-quality solutions to meet diverse customer needs. With the power of our two factories, we have succeeded in being more than just a supplier-we have become a reliable business partner. Unlike our competitors, we leverage our strong production capacity and industry experience to achieve sustainable growth in both local and international markets.

Could you share your efforts to expand your sales and distribution network?
Our greatest strength lies in our extensive international connections, which date back many years. Our close relationships with key figures in the Italian market, in particular, give us a significant advantage. We continue to strengthen our presence in the Middle East, Africa, and Europe. In Turkey, we reach optical stores through our valuable sales team and dealership network. We operate with a business model that ensures fast delivery, continuous stock availability, and rapid response to customer demands. We will soon provide services on digital platforms via B2B channels.

As one of the exhibitors, how do you evaluate the Silmo Istanbul Optical Fair, which was held for the 11th time last November?
Since its inception, the Silmo Istanbul Optical Fair has become the most significant meeting point for the optical industry in Turkey and the region. Initially, it had a more local identity, but over the years, it has transformed into an international attraction. With an increasing number of participants from the Middle East, and to a lesser extent from Europe and Asia, it has assumed a regional leadership role. I believe the fair has contributed to raising design and quality standards. As a newly established company, our second participation in Silmo Istanbul helped us gain recognition and allowed our products and new designs to reach both local and international buyers. Thanks to Silmo Istanbul, we have had the opportunity to expand and grow our export channels. We see our annual participation as a key part of our growth and contribution to the industry.

Thank you for your valuable interview. Lastly, what are your thoughts on 4 your eyes?
Your content contributes greatly to industry knowledge-sharing by appealing to both professionals and a broad audience interested in the sector. The detailed analyses, interviews, and trend reports in your magazine make it easier for us to follow industry developments and inspire new ideas. 4 your eyes Optical Magazine serves as an important bridge, amplifying the industry’s voice and bringing key players together. As Anatolia Ventures Optik, we appreciate the opportunity to be featured in this high-quality publication and wish you continued success.

March 2025

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Interview

Einstoffen

Posted on by Emre Özden

Einstoffen

Avant-Garde Elegance

The independent Swiss brand has drawn inspiration from the intricate lines and curves of flowers, utilizing a unique milling technique. The result, the stunning 2025 collection, Sopraterra…

Founded in 2008 by Ramon and Raphael Büsser and Christian Gisler, Einstoffen is an independent Swiss eyewear brand known for its use of natural materials such as wood and stone, as well as its passion for experimentation and combination. Einstoffen creates eyewear and fashion for free-spirited individuals who are mindful of their surroundings and enjoy life. The brand’s products are designed in Switzerland and crafted through a meticulous process, sometimes incorporating unconventional materials or bold details. While their passion lies in natural elements like wood and stone-handcrafted to form the core of the organic and sustainable Einstoffen aesthetic-the brand is ultimately defined by its drive for experimental design. Einstoffen believes that truly groundbreaking and boundary-pushing designs emerge only when one dares to embrace the unconventional. Committed to remaining independent among other premium brands, Einstoffen welcomes 2025 with its latest collection, Sopraterra. This collection stands out with its finely crafted milling details and premium eyewear chains. Now, we present an exclusive interview with Einstoffen’s co-founder, Ramon Studer, discussing the brand’s latest meticulously designed frames from the Sopraterra collection.

Hello Ramon, you chose the name Sopraterra for your new collection. Could you tell us why?
We are a brand that values nature and especially the earth. Our philosophy is based on our respect-oriented bond with our employees, business partners and society, as well as the earth-nature. During the creation of our new collection, we wanted to create designs inspired by flowers and botany. We focused on glasses that capture and emphasize natural structures and colors. That was our starting point. Then one Friday evening, Raphael and I were sitting in a restaurant, and there was this flyer on the table for a band called ‘Sopraterra’. We spontaneously went to their concert, and afterward, it was clear that this would be the name for the new collection.

It’s really unusual. Sopraterra is a derived name, not in the dictionaries. So what do you associate with the name?
Sopraterra means “a view above the earth” to us. Our association with the name is best described in the words from our collection text: “We look upward, into the sky, into infinity. Our eyes, framed by our glasses, are the windows to our soul. Like flowers blooming toward the sun, we also reach for the light. Sopraterra, a name that evokes the beauty and fragility of existence, stands as a testament to the human desire to see, understand, and dream.” 

How does this special theme, embracing Einstoffen’s Dna, reflect in the new collection?
About two years ago, we embarked on an intensive research and experimentation process to bring our unique milling techniques to life. Drawing inspiration from nature’s flawless geometry, we skillfully incorporated the organic forms of flowers into modern eyewear design. Each model is shaped with both elegant and dynamic details, carrying the harmony of nature into our frames. From material selection to craftsmanship, we have preserved Einstoffen’s innovative spirit and distinctive aesthetic at every stage.

In what ways did flowers influence the design of your frames in the Sopraterra collection?
We draw inspiration from the intricate lines and curves of flowers. To translate nature’s organic forms and fluid contours into our eyewear, we first digitize these elements and then engrave them into our frames using precise milling techniques. Each model is shaped with details that reflect the graceful asymmetry and rhythm of flowers. These delicate engravings create a play of light and shadow, evoking a natural texture on the surface of the frames. Our color choices also draw from nature’s rich palette, infusing the collection with warm hues, deep textures, and striking contrasts for a dynamic aesthetic.

What are the biggest challenges in this technical process?
Creating our frames involves a multi-stage process. After fine polishing, the frames undergo a second manual micro-milling process, where each frame is precisely adjusted, and the milling machine is recalibrated to achieve maximum accuracy. To perfect the designs, we sometimes add laser engravings, which are then polished again for a flawless finish.

Let’s talk about the eyewear in the Sopraterra collection…
The Sopraterra collection includes 22 optical frames and 22 sunglasses, each available in 3 to 5 colors. A large part of our collection is unisex; it appeals to both women and men. Women’s models often feature fun and bold freezes, while men’s models tend to stand out for their simple and elegant lines. In addition, the Haute Couturier and Voyante models in the collection are both milled and laser engraved. These models are produced in a limited edition of 200 pieces.

Another striking feature of the new collection is your eyewear chains. What does this accessory mean to you?
Our eyewear chains are a natural extension of the collection. Using the same premium acetate as our frames and incorporating real stones creates a cohesive and harmonious look. These chains are not just functional accessories but also highlight the attention to detail that defines our eyewear.

You’ve embraced an avant-garde approach with Sopraterra. We will still see the design language of your Basic collection, right?
The Basic collection is the heart of our lineup. Even as we push boundaries with Sopraterra, our classic models remain a cornerstone of our identity. They embody timeless elegance and premium craftsmanship. Of course, we don’t compromise on the love for small details that make an Einstoffen frame unique. For us, basic never means standard or boring.

Source: Spectr

March 2025

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Interview

Salt.

Posted on by Emre Özden

Salt.

Black Bear Collab

US-based Salt and the famous clothing brand Black Bear have created an exclusive collaborative project consisting of only one style of sunglasses with gold details.

Salt is an independent premium eyewear brand from coastal California that is committed to quality construction and timeless design inspired by effortless beauty. Since its founding in 2006, Salt wants its wearers to have the finest and most comfortable fitting glasses, that is timeless and lasts. The Californian brand, which has unveiled so many different collabration collections to the optical world since its foundation, now launches another high-profile partnership. The partner of Salt Optics this time is Black Bear Brand. The apparel brand, which is known for its exceptional craftsmanship and high quality products, is a perfect fit for Salt. We present the interview with Salt Optics’ Marketing & Sales Manager Brice Gollnisch about his valuable insights into the collaboration between the two US-based brands.

Hello Brice, what are the reasons why collaborations are so important for Salt Optics?
Relationships and connections with people and the highest quality craftsmanship are the values that Salt stands for, and collaboration projects are at the heart of that representation. The fact that we are making connections with people outside the industry is a great way to create unique products that are sometimes very technical, sometimes a little bit outside our Dna. Collaborations encourage us to constantly push our boundaries and strive for more.

What does a collab partner basically have to bring to the table so that you can imagine working together?
Rather than just looking at what a partner can bring to the table, we look more at the end-result we can achieve by working together. If you look back our previous collaborations with Aether, Northsails, Radford and others, whether it’s apparel, automobiles or eyewear, we have always shared the same vision with our partners in terms of quality, technique, expertise and the desire to make the best possible product.

Could you elaborate for our readers on the common values that led Salt and Black Bear to collaborate?
We have long had a deep connection with the Black Bear brand. Like Salt, Black Bear has a passion for heritage and a philosophy that reflects design, manufacturing and a relentless pursuit of excellence. We also share a common value in delivering products that last. Because longevity is the aspiration of every premium brand that wants to endure and build a lasting relationship with its users. And Black Bear and Salt aim to create pieces that will last for generations. We also overlap with Black Bear in visual language. Both Salt and Black Bear focus on timeless designs. Trends are fun but they come and go, right? So if you want your product to last, you need to go beyond trends instead of following them. That’s exactly what Salt and Black Bear are trying to achieve, and while it may seem simple, it’s a lot of work.

Could you tell us about how Salt’s collaboration with Black Bear started?
We worked with Joshua Sirlin, the Creative Director and indeed the mind behind the Black Bear brand, for some time. Already Salt has always been Joshua Sirlin’s personal eyewear brand of choice. The first project we did was a custom Horween Leather case handcrafted in the USA. After this project, as Salt team, we talked to Joshua Sirlin about the possibility of working on a custom eyewear piece. For us, human connection is a priority and the timing was right to work with Black Bear on a custom eyewear model that reflects our sensitivity to premium handcrafted works.

To what extent did Black Bear Brand get involved in the product design?
Josh had a particular style that he liked, so he took aspects that he liked and built on that. Josh Sirlin and his team were involved in the whole process. From the packaging to the smallest detail, it was a true collaboration. Allow me to actually quote Joshua here. “Designing this collaboration with Salt feels like the culmination of a journey, a convergence of two worlds steeped in the pursuit of making the best. These glasses are more than just accessories; they’re an expression of what I love about eyewear.”

In this collaboration project you focused on a single model, Sirlin. Could share the features of the model?
Just like for any other Salt piece of eyewear, we focused on the delicate balance of fit and style. The Sirlin is 100% made in Japan using the highest quality Japanese hardware. We have custom thickness transitions to ensure rigidity, durability and a proper fit. Also, like any other Salt sunglasses, we use 100% polarized optical grade CR-39 lenses offering superior optics. However there are also features that make this frame unique and that we haven’t tried before at Salt. It’s the first time we’ve used precious metals to create custom hardware! We have 24K goldplated hinges and core wires, as well as solid gold functional rivets. We have a custom temple tip etching for enhanced grip and a detectable gold inner skeleton on all 3 colors.

Black Bear Brand is a very masculine brand. Could your collab glasses also appeal to women?
Black Bear Brand is focused primarily on menswear, that is true. However, the exclusive collaboration style we developed together is very unisex. We worked to achieve a sunglass that would fit a wide variety of face shapes and sizes, and the color palette we landed on is very timeless for both men and women.

Source: Spectr

February 2025

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