Thélios has announced that it will return as the official eyewear sponsor of the Venice International Film Festival for the fifth time this year. The strategic partnership between Thélios and the iconic festival focuses on the creative connection between cinema and eyewear design. Through its presence at the festival, Thélios celebrates the role eyewear has played in shaping the identity and style of characters throughout cinema history and becoming a distinctive element of cinematic aesthetics. Thélios Ceo Alessandro Zanardo said, “This event represents a world-renowned symbol of Italian cultural excellence and is a special opportunity for us to celebrate the dialogue between creativity, savoir-faire, and craftsmanship.”

September 2026

Available in Türkiye through Pb Gözlük, Vava combines modern design with advanced technology across its sunglasses. Clean lines, lightweight constructions and architecture-inspired forms define the collections’ contemporary, distinctive look. Combining minimal details with strong silhouettes, the models suit different expectations from everyday wear to contemporary style. The balance of function and aesthetics supports the collections’ timeless design language while prioritizing wearing experience. Featuring the brand’s most popular sunglasses, the selection interprets technology and architectural references through a distinctive approach.

September 2026

Presented in Türkiye through Turkuaz Optik, Palm Angels blends evocative nostalgia with contemporary luxury in its new-season Lost Frames campaign. Shot in a historic theater and backstage, the campaign brings analog visual language into the present through a distinctively grainy VHS aesthetic. Reinterpreting Palm Angels’ street culture roots through a sophisticated, refined narrative, the images position eyewear as a strong expression of the brand’s identity. Sharp lines, bold silhouettes and timeless details connect its sporting heritage with contemporary luxury. Rich in nostalgic references, the campaign delivers a powerful cinematic narrative.

September 2026

Off-White took the global stage at the opening ceremony of the 2026 FIFA World Cup, worn by Shakira and her performance team. At Estadio Azteca in Mexico, Shakira wore the brand’s Marion sunglasses, while 50 dancers accompanying her performance also wore Off-White eyewear. As a standout element of Shakira’s stage look, Marion brought Off-White eyewear into the spotlight at an event watched by millions. Widely featured in international fashion media, the brand extended its strong World Cup visibility across digital platforms. Through Shakira’s stage look, Off-White once again highlighted the evolving role of eyewear in fashion.

September 2026

At its traditional Time Zone event, Daniel Klein Group unveiled new eyewear collections from Daniel Klein, Santa Barbara Polo & Racquet Club and Valentino Orlandi. Daniel Klein continues its ‘Fashion for Everyone’ approach, while Santa Barbara Polo & Racquet Club stands out with sporty elegance. Valentino Orlandi adds a new dimension with buffalo temples used for the first time. Paired with metal, acetate and titanium frames, natural buffalo enhances the luxury appeal of eyewear through its lightness, durability and distinctive pattern. With its three brands, the company expands its range for different design and wearing preferences in 2027.

September 2026

Available in Türkiye through Optic844, Zeus+Dione has added Mykonos, a new limited-edition model, to its sunglasses collection. Largely handcrafted from acetate, the faceted design reflects the brand’s interpretation of Ancient Greek culture through a laurel motif engraved on its metal temples. Fine metalwork enhances the model’s modern, refined character. Inspired by the Greek island’s historic heritage and modern luxury lifestyle, Mykonos comes in five frame and lens color combinations. Each combination draws inspiration from a different part of the island, completing the design connection between the collection and Mykonos.

September 2026

Distributed in Türkiye by Optic844, Woodys expands its Unique Bakery collection with five new sunglass models. Comprising three women’s and two men’s styles, the new range combines naturally derived acetates treated through special baking and finishing processes with distinctive color combinations. Lightweight and durable, the models interpret the collection’s signature design approach through varied frame shapes. The frames feature wood inlays encased in acetate at the temple tips and are completed with Carl Zeiss lenses. With the new sun styles, Woodys continues to expand Unique Bakery through its color and material-driven design language.

September 2026

Randolph, distributed in Türkiye by Optic844, is now worn by the pilots and ground crew of the Turkish Stars, the Turkish Air Force’s aerobatic demonstration team. Optic844 developed a special project for the team, which represents Türkiye at international events, providing red and white Shelby models for the pilots and blue and white versions matching the uniforms of the ground crew. Light Polarized lenses selected for the pilots provide clear vision on digital displays while reducing glare through polarization and offering protection against harmful blue light. The models were selected to meet the Turkish Stars’ needs for high visual clarity, protection and comfort.

September 2026

Vasuma combines its understated aesthetic with timeless design details across its most popular sunglass models. Shaped by retro-inspired silhouettes, natural tones and balanced proportions, the models appeal to different style and wearing preferences beyond seasonal trends. Quality craftsmanship and comfort reinforce the collections’ clean character, while the minimalist design approach offers a refined look suited to everyday wear. Featuring the Vasuma’s standout sunglasses, the selection interprets retro references through a modern perspective, reflecting brand’s timeless design language. Vasuma collections are available in Türkiye through Pb Gözlük.

September 2026

Available in Türkiye through Pb Gözlük, Charlie Max Milano combines modern Italian design with creative details across its most popular sunglass models. With bold color palettes and lightweight constructions, the models appeal to a broad range of wearers, offering versatile options from everyday wear to urban style. Strong silhouettes and fine craftsmanship reinforce the collections’ contemporary character, while comfort and functionality complete the design approach. Featuring the brand’s standout sunglasses, the selection blends modern lines with timeless elegance, reflecting Charlie Max Milano’s signature design language.

September 2026