Celine brings together warm color transitions and a bold silhouette in this Triomphe Stamp design. The flowing yellow and pink effects, described by the brand as Sunset, create a distinctive look across the thick acetate frame. Its voluminous shape and softened lines give the design a retro inspired character. The prominent Celine logo on the wide temples adds an eye catching finishing touch.
July 2026
While celebrating its twenty year design legacy through The 20 Year Collection, Salt. Optics brings the spirit of the California lifestyle to the Aegean coast with its new sunwear styles for summer.
Inspired by California’s natural beauty and a timeless design philosophy, Salt. Optics embarked on its journey 20 years ago and has since earned a respected place among the world’s leading independent eyewear brands. From the very beginning, the company has chosen to create enduring designs rather than follow passing trends, combining premium quality, comfort and simplicity through collections shaped by Japanese craftsmanship. One of the qualities that most clearly distinguishes Salt. from its peers is its ability to create understated collections that always carry a story worth telling. From the Pacific coastline and vast deserts to mountain landscapes and open horizons, California’s diverse geography serves as a constant source of inspiration for Salt.’s design language while also shaping the calm and refined character present throughout its collections. Rather than relying on exaggerated details to attract attention, the brand focuses on balanced proportions, exceptional materials and design decisions intended to retain their relevance for years to come. Through this approach, Salt. has successfully established a design identity that rises above seasonal trends and remains independent of fashion’s ever changing pace. Today, the brand is worn and appreciated in countries around the world, having remained faithful to the same design philosophy throughout the past two decades without compromising its commitment to quality. Brought to life in Japan through traditional craftsmanship and premium materials such as acetate and titanium, its collections give tangible form to the concept of timelessness that lies at the heart of the brand’s Dna. For Salt. Optics, eyewear is never simply a product created for a particular season. Instead, each frame is conceived as a lasting design object intended to be worn and appreciated for years to come.
20 Years of Timelessness
Rather than simply looking back on its past, Salt. marks this important milestone by reinterpreting the design philosophy that has shaped the brand’s identity from the very beginning. The 20 Year Collection revisits the bold silhouettes and high coverage designs that defined Salt.’s early years, bringing them into the present through a contemporary aesthetic while paying tribute to the brand’s two decades of design heritage. Blending Southern California’s iconic beach culture with the street style influences of the 1990s and the free spirited energy of the era’s surf scene, the collection reconnects with the design codes that helped establish the brand’s character. Salt.’s longstanding commitment to simplicity is reimagined through bolder forms and more assertive volumes, allowing The 20 Year Collection to celebrate the brand’s roots while presenting them through a distinctly modern lens. The result is far more than an anniversary release. It is a powerful design statement that captures the essence of Salt.’s twenty year journey. Produced in a limited edition, The 20 Year Collection consists of seven styles: Hatch, Atomic, Rapture, Graves, Shayla, Crue and Jahn. While each design draws inspiration from a different chapter of the brand’s history, they come together through a shared aesthetic language that reinforces the collection’s cohesive identity. Crafted in Japan using Japanese acetate and Japanese titanium, the frames reflect the quality standards and manufacturing precision that have defined Salt. for years. Custom hinge systems developed specifically for The 20 Year Collection, unique hardware details and commemorative 20th anniversary plaques integrated into the temple tips demonstrate that Salt. set out to create something far beyond a standard seasonal release. From premium materials to meticulous craftsmanship, every detail reflects the design culture and respect for craftsmanship that the brand has cultivated over the past two decades. Inspired by the past yet created for today’s wearer, The 20 Year Collection once again demonstrates why Salt. continues to hold such a distinctive and respected position within the independent eyewear world.
Highlights from the Anniversary Collection
Among the standout designs in the anniversary collection, Crue emerges as a bold titanium frame that combines a performance driven approach to protection with a classic aviator silhouette. Its wider coverage and face wrapping construction give the model a dynamic presence, while its clean lines and balanced proportions remain true to Salt.’s timeless design philosophy. Successfully balancing technical performance with everyday wearability, Crue reflects the collection’s ability to draw inspiration from the past while meeting the expectations of today’s wearer. Jahn, meanwhile, represents a more understated, refined and measured side of the collection. Crafted entirely from titanium, the model stands out through its clean lines inspired by 1990s California lifestyle. With its understated character, Jahn embodies Salt.’s design philosophy while bringing together lightness, comfort and elegance in one harmonious design. As a result, it stands as one of the collection’s most balanced interpretations.
Shayla, the collection’s dedicated women’s sunglass design, takes a bolder and more sculptural approach. Reimagining the classic sport inspired silhouette through a distinctly feminine lens, the model pairs generous proportions and flowing curves with enhanced coverage, making it one of the most striking designs in the collection. Its oversized structure softly frames the face while creating a look that feels both confident and sophisticated. The remaining sunglass styles, Atomic, Graves, Rapture and Hatch, explore the collection’s shared design language from different perspectives. Drawing on the design heritage of Salt.’s formative years while embracing a contemporary aesthetic, these models reinforce the collection’s identity through strong forms, face wrapping silhouettes and distinctive details. Together, they form a cohesive selection that reflects both the brand’s twenty year design legacy and its enduring independent spirit.
Sun, Sea and Salt.
Carrying the sunshine and coastal spirit of its birthplace at the heart of its identity, Salt. Optics celebrates its 20th anniversary season with a special sunwear selection. Featured in the brand’s campaign imagery captured along the Aegean coast of Greece, the new styles Max, Millerton and Ross reaffirm the enduring influence of the sea and summer sun on Salt.’s design philosophy. One of the highlights of the Summer 2026 collection, Max reinterprets the glamour of 1950s Hollywood through a contemporary lens, while Millerton updates the classic lines of 1960s eyewear for today’s wearer. Crafted from Japanese titanium, Ross brings together lightness, durability and understated elegance in a refined expression of the brand’s design approach. Through its 2026 collections, Salt. successfully demonstrates that its distinctive design language and commitment to timelessness will continue to shape the brand for years to come.
July 2026
“Silmo Istanbul provides an opportunity to closely follow new collections and the latest industry developments while also allowing us to communicate
directly with brands.”
Hello Mrs. and Mr. Ayazlı. Could you introduce yourselves to our readers and tell us about the foundation of Aydın Optik?
Pınar Ayazlı: Hello. I was born in Sakarya in 1988. After graduating from the Faculty of Business Administration at Anadolu University, I began my professional career at an ophthalmic lens company in 2009. During this period, I worked in managerial positions for six and a half years and gained valuable experience in the optical industry. I left my position in 2016. After becoming a mother, I took a one year break from the sector and, in January 2017, we began our entrepreneurial journey by opening our first store in Hendek. Continuing my professional development, I graduated from the Opticianry Program in 2022. Today, I continue to reflect all the knowledge and experience I have gained throughout my career in our business.
Aydın Ayazlı: Hello. I was born in Sakarya in 1984. I graduated from the Opticianry Program at Muğla Sıtkı Koçman University in 2005. With more than twenty years of experience in opticianry, I have developed extensive knowledge and expertise, particularly in workshop operations. I continue to practice my profession with the same enthusiasm while drawing on the experience I have gained over the years.
How do you and Mrs. Ayazlı work together at Aydın Optik? Do you have a specific division of responsibilities?
Aydın Ayazlı: Drawing on my many years of industry experience and retail expertise, I focus primarily on managing the technical and operational aspects of the business. My wife, on the other hand, plays an active role in analyzing customers’ needs and guiding them toward the most suitable solutions through her strong knowledge of lenses and sales. Her customer focused approach strengthens our service quality at every stage, from lens selection to the sales process. By combining these two complementary areas of expertise, we are able to create a balanced and efficient structure that prioritizes both technical accuracy and customer satisfaction in store management. Our collaboration also makes an important contribution to providing customers with a more accurate and reliable service experience.
Aydın Optik continued its growth over the years with the opening of a second store. Why Serdivan?
The concept we envisioned for our second store was better aligned with the profile of the Serdivan area. Nevertheless, before making our decision, we carefully evaluated the region’s dynamics and customer potential. Compared to Hendek, Serdivan has a younger, more dynamic, and more diverse consumer profile, which was an important factor in our decision. The strong interest in sunglasses and special collections also enabled us to position our Serdivan store with a distinct concept. In addition, we saw an opportunity to respond to changing consumer expectations with a broader product range. We continue to develop both of our stores according to the specific needs of their locations. We place great importance on ensuring that each store reflects the expectations and characteristics of the community it serves.
How do you manage the differing customer expectations between your two stores?
Operating in two different locations allows us to better understand our customers and develop personalized solutions tailored to their needs. At our Hendek store, the focus is primarily on functional products that address core optical needs. Customers there generally make choices based on eye health and everyday use. At our Serdivan store, on the other hand, we offer a broader product range. In addition to optical eyewear, sunglasses and special collections also play an important role. Customers in Serdivan tend to be more selective and trend conscious when it comes to style, brands, and design. These differences between the two locations enable us to be more flexible and innovative in many areas, from product selection to in store presentation. The most important point common to both stores is our commitment to carefully analyzing customer expectations and offering the most suitable solutions for their needs. We shape both our product portfolio and sales approach according to these differing expectations. This allows us to provide a more accurate, personalized, and satisfaction focused service experience.
What are the key criteria that guide your brand and product selection process?
Quality and reliability are among the most important criteria in our brand and product selection process. We believe that a strong brand should stand out not only through the quality of its products but also through its corporate approach and reputation within the industry. In addition, a brand’s design language, market position, and potential for long term collaboration with its distributor play a decisive role in our decision making process. By carefully analyzing our customers’ expectations, we prefer to work with brands that can capture current trends while maintaining a timeless design philosophy. Our goal is not simply to respond to short term demand but to build sustainable customer satisfaction over the long term. When selecting products, we also consider the balance between quality, design, and user experience. Equally important are the after sales support, warranty services, and communication standards offered by our business partners. We believe that building a strong portfolio depends not only on product diversity but also on reliable and sustainable partnerships. For this reason, we shape our brand selection strategy around long term collaboration rather than short term commercial objectives.
Could you tell us about Aydın Optik’s in store service philosophy and your approach to customer satisfaction?
The foundation of our in store service philosophy is built on trust, sincerity, and proper guidance. Our goal is not simply to offer a product, but to accurately assess each customer’s needs and determine the most suitable solution for them. We view every customer interaction as a unique experience, taking the time to understand expectations through one on one communication and helping customers find the most appropriate product. We believe this approach is one of the key factors behind customer satisfaction. In addition to the sales process itself, post purchase satisfaction is equally important to us. For this reason, we place great value on building long term relationships based on trust. The customer loyalty we have developed over the years is a natural result of this philosophy. At Aydın Optik, our most valuable reference is a satisfied customer recommending us to others.
How do you shape your digital communication and social media strategy?
Digital communication and social media have become some of the fastest and most effective ways to connect with customers today. We see social media not only as a promotional channel but also as an important platform where we can reflect our brand identity and service philosophy. It allows us to stay in closer contact with our customers and respond more quickly to their expectations and requests. The feedback we receive through social media also helps us better understand our customers and continuously improve our service approach. By closely following changing consumer expectations, we strive to shape both our communication style and content accordingly. The interaction opportunities offered by digital platforms help us build stronger and more sustainable relationships with our customers.
How do you evaluate the Silmo Istanbul Optical Fair and its contribution to the industry?
We see Silmo Istanbul Optical Fair as an important and valuable meeting point for our industry. The fair provides an opportunity to closely follow new collections and the latest industry developments while also allowing us to communicate directly with brands. Being able to see different brands together and examine products firsthand helps us make more informed decisions for our stores. It is also highly valuable for us to meet with industry professionals, exchange ideas, and learn from different experiences. We believe Silmo Istanbul plays an important role not only in the development of the optical sector but also in helping optical retailers like us keep our professional knowledge up to date.
Thank you for your valuable time. Finally, would you share your thoughts on 4 your eyes.
We would like to thank the 4 your eyes team as the Aydın Optik family. We consider 4 your eyes to be a valuable publication that presents the latest developments and innovations in the optical industry through a professional perspective. With its content bringing together trends, brands, and diverse viewpoints, we believe it serves as an important platform for industry knowledge sharing. We appreciate the contribution you make to professional communication within the sector and wish you continued success.
Temmuz 2026
“I believe the Silmo Istanbul makes a significant contribution to the development of the Turkish optical industry by bringing together both domestic and international participants.”
Hello Mr. Murat Çam. Could you share with our readers how you entered the optical industry and tell us about your professional journey?
Hello, I entered the optical industry in 2001 at Sesa Dış. Tic. Ltd., where I worked alongside my cousin, Semih Saraçoğlu. It was there that I first gained a close understanding of the industry’s dynamics and built a strong foundation through experience in different areas of the business. In 2005, I joined Ant Optik, founded by my brother Suat Çam, where I held various roles over the years. During this period, I expanded my expertise across sales and marketing, brand management, customer relations and distribution operations. Throughout my career, I have had the opportunity to closely witness the transformation of the optical industry and the evolving needs of the market. Working with different brands helped me better understand the expectations of optical retailers while also giving me a broader perspective on the industry’s development. Drawing on the knowledge and experience I accumulated over the years, I founded Platin Optik in March 2025 and began a new chapter in my professional journey.
Please tell us about the vision behind Platin Optik and how the company is positioned within the industry?
When we founded Platin Optik, our goal was never simply to become a company that distributes products. We wanted to build an organization that adds value to the brands it represents, establishes long term relationships with its business partners and brings a trust based approach to the industry. Our vision is to position globally respected brands in the Turkish market in the most effective way possible and to become one of the industry’s most trusted distributors. At the core of our philosophy is not just selling products, but growing together with our business partners. We do not see the optical stores we work with as customers. We see them as long term partners with whom we can build lasting relationships. By creating partnerships based on mutual trust, we aim to contribute to the sustainable growth of both our business and the industry as a whole. With this mindset, we closely follow the needs of our partners and strive to support them at every stage of the business. We strongly believe that long term partnerships play a vital role in the development of the industry and in achieving shared goals. For this reason, we focus on being responsive, reliable and solution oriented in every area, from product supply and after sales service to spare parts support and commercial consultancy.
Could you tell our readers about the brands you have introduced to the Turkish market and what makes them stand out?
Most of the brands we represent are dedicated eyewear manufacturers that have achieved international success in their respective fields. Henry Jullien is one of France’s most prestigious eyewear brands and has received important recognition in the luxury sector. Epos Eyewear is a distinctive brand that combines Italian design, architectural aesthetics and durability in its collections. Sea2See is a pioneer in sustainable eyewear production through the recycling of plastic waste collected from oceans and seas. Beyond producing eyewear, the brand also contributes to raising environmental awareness. Ovvo Optics is globally recognized for its lightweight, durable and high performance frames developed through advanced technology. Barbour, with a heritage spanning more than 130 years, successfully carries the legacy of one of Britain’s most established lifestyle brands into its eyewear collections. Each of these brands offers optical retailers an opportunity to differentiate themselves through a unique story, distinctive design language and strong brand identity. By bringing these valuable brands to the Turkish market, we aim to provide both industry professionals and consumers with high quality alternatives.
How do you evaluate the response to environmentally conscious brands such as Sea2See in Türkiye?
Sea2See has received a stronger response in Türkiye than we initially expected. I believe one of the main reasons for this is the growing awareness of sustainability among consumers. Living in a country surrounded by seas on three sides has also helped the brand’s environmental mission resonate more strongly with the market. Sea2See is not simply a brand that produces eyewear from recycled materials. It is also a global initiative that contributes to the collection and recovery of plastic waste from oceans and seas. In this respect, it offers consumers not only a product, but also a meaningful story and a commitment to environmental responsibility. In recent years, we have observed that consumers increasingly value not only product quality, but also the production process and the values behind a brand. Sea2See stands out because it turns its environmental commitment into a tangible benefit. We have also received very positive feedback from optical retailers. Consumers appreciate the environmental contribution associated with the brand, while retailers are pleased to offer a collection supported by a strong story and purpose.
What do you believe is the most important responsibility of representing an international eyewear brand as a distributor?
We see the brands we represent as if they were our own. For that reason, our priority is not simply to generate sales, but to protect each brand’s value, position it correctly in the market and contribute to its long term development. We believe a distributor’s role goes far beyond supplying products. Communicating a brand’s identity effectively, placing products in the right retail locations and connecting the brand with the appropriate audience are all important parts of that responsibility. With this approach, we strive to develop strategies that reflect the unique character and objectives of every brand we represent. By bringing the right products together with the right business partners, we aim to support the sustainable growth of these brands in the Turkish market. For us, success is measured not only by short term sales figures, but also by the value and trust a brand builds over time. That is why establishing long term relationships with both our business partners and the brands we represent remains one of our most important responsibilities.
After a quarter century in the optical industry, how would you assess the changes and developments that have shaped the market?
When I first entered the industry, fashion brands had a very strong influence on the market. In the years that followed, boutique brands focused exclusively on eyewear began to establish an important presence within the industry. Today, we see a rich and dynamic market where fashion brands and independent eyewear brands coexist, offering consumers a wider range of choices. We also observe that consumers are increasingly drawn to durable products with timeless designs that can be worn for many years. Economic conditions certainly play a role in this trend. However, quality and longevity have become more important factors in purchasing decisions than ever before. At the same time, comfort, technical features and brand story have also become key elements influencing consumer preferences. As consumers become more informed, sustainability and long term value have gained greater importance in the purchasing process. I believe sustainability will become an even more decisive factor within the Turkish optical industry in the years ahead. Environmentally friendly materials, responsible manufacturing processes and projects that create social impact will play an increasingly important role in shaping brand preferences.
Could you tell us about the direction Platin Optik will follow and your future plans?
Our primary goal is to position our existing brands where they deserve to be within the Turkish market. In the long term, we would like to create our own brand and establish a globally recognized presence in international markets. With this vision, we aim to grow both our product portfolio and our network of business partners in a sustainable way. At the same time, we closely monitor the changing needs of the industry and continue to explore new brands and partnership opportunities that can create added value for our business partners. While maintaining steady growth, we place great importance on further improving our service quality and strengthening the relationships we have built over the years. Through our innovative perspective, quality focused approach and industry experience, we aim to build a strong and lasting brand value not only in Türkiye, but also in international markets.
How do you evaluate the growth of Silmo Istanbul and its contribution to the optical industry?
In a sector where innovation, design trends and brand strategies evolve rapidly, Silmo Istanbul provides an important platform for professionals to stay up to date with the latest developments. It also creates valuable opportunities for direct communication among industry professionals and helps foster new business connections. I believe the Silmo Istanbul makes a significant contribution to the development of the Turkish optical industry by bringing together both domestic and international participants. Türkiye’s strategic location and its ability to connect professionals from different markets further enhance the value of the event. We follow Silmo Istanbul with great interest every year and greatly appreciate its contribution to our industry. I would also like to thank the organizers for their continued efforts and commitment.
Thank you for your time. Finally, what would you like to tell us about 4 your eyes?
I believe 4 your eyes has made a valuable contribution to the optical industry for many years. It serves as an important communication platform that delivers industry news, innovations and developments to its readers with a professional perspective. I would like to congratulate the entire 4 your eyes team for their dedication and the quality of their work, and I wish you continued success in the years ahead.
July 2026
According to Burbas Studio, creating impactful campaigns in the age of AI is not only about embracing new technologies, but also about preserving a brand’s character, authenticity, and story.
Cologne based creative agency Burbas Studio founders Fabian Burgard and Max Bastian have increasingly drawn attention in recent years through their work at the intersection of fashion, advertising, and eyewear photography. Bringing photography and video production together under one roof, the studio delivers a wide range of projects spanning from e-commerce content to international advertising campaigns. Most recently, the team produced Coblens Eyewear’s 2026 campaign, earning recognition for an approach that combines analog photography with a contemporary visual communication language. At a time when artificial intelligence is playing an ever greater role in creative campaigns, photographer Fabian Burgard advocates for a more balanced use of digital technologies, particularly for eyewear brands that place craftsmanship, authenticity, and human storytelling at the center of their identity. We present the interview with Fabian Burgard, co-founder of Burbas Studio, discussing the evolution of photography, the future of eyewear campaigns, and the creative vision behind the Coblens 2026 campaign.
When did you start specialising in eyewear and how does this style of photography fit with your expertise?
I first worked for an eyewear brand in 2019. It fits well with what I do, as I also shoot in other areas of fashion. Outside of work I also developed a big interest in the fashion industry as well (even if my own outfit looks pretty much the same most days). A real “expertise” for eyewear came over time. Glasses are a tricky product: they’re reflective, often super delicate, and the photographed angle makes a huge difference. Over the years, I think I developed a feel for what makes a frame look right, how to place and light it. So it’s something that really grew through doing it and will probably keep growing.
What is your view on AI and photography campaigns? Are you using AI at Burbas and what advantages have you seen?
AI is a great tool, when it actually makes sense. We’ve been developing workflows that let us keep the product design consistent, to use when it serves the concept. That can make it possible to create more complex looks without blowing the budget, which is a win for a lot of brands. At the same time, it’s very client- and brand-dependent. We actually still produce full analog shoots, and we even have our own in-house darkroom for film development. The main thing for me is that AI shouldn’t override a brand’s authenticity. If a label is rooted in tradition or draws from specific decades and craft, you need to reflect that honestly and sometimes that means AI simply isn’t the right tool (at least right now). In the end, I don’t think you should ignore AI either or use it just because it is new or even hyped at the moment.
You recently worked on Coblens Eyewear’s 2026 campaign. Could you share some insights into the production process and what made this project stand out?
Our latest campaign was actually a special one. It was for Coblens Eyewear, a label from my hometown, they make beautiful frames. We shot it at the Gerling Quarter in Cologne, a 1950s building from the post-war modern era. The location as part of the building is run by a university that’s also one of our clients, so we were able to produce there. And the architecture matched the frames perfectly, so visually it feels like a match. Besides the video assets, we produced a fully analog photo series: shot on film, then we made hand prints in our darkroom and scanned those for the final files. It’s a workflow I love, but in this case it also fits the brand so well because it has that crafted, handmade character. With a great team, it turned into one of those productions that’s just really fun from start to finish.
Do you also do still life work and what is your opinion of still life photography for eyewear?
Yes we do still life, and I love it. It’s such a strong (and easy) tool for building brand identity, especially in eyewear. For me, still life works best when it’s reduced and focused — not overloaded with as many beautiful objects as possible. Sometimes texture and framing is already enough to set the tone. Putting frames on a material that fits the brand can do a lot. Technical frames on stainless steel, brands with a heritage feel on materials that reference older interiors or architecture, whether that’s marble, a specific carpet, or something similar. If the concept is more modern or playful, you can also go in a slightly more unexpected direction. I recently saw a jewelry campaign where the product was photographed on baking paper, super minimal, and it looked amazing. In the end, I think smart, reduced choices often make the frame look stronger than an overloaded set.
What are your main goals and plans for Burbas Studio in the years ahead?
For 2026, we’ve got many goals. On the main side, we want us to keep producing strong work. Staying current, pushing new ideas, and doing more creative productions. We are happy to work with new brands. Partly because it’s creatively exciting to build visuals for different brand identities, and yes, also because working with new clients is always a motivating part of the job. And then there are the smaller, personal goals: pushing my own ongoing documentary work, refining my style, and finding a few dream locations I’ve been wanting to shoot at for a long time. Right now, I’m trying to get access to a museum space in Wuppertal that I’m completely obsessed with.
What is the future of photography for eyewear brands? Digital or Analog and Digital?
I’m pretty sure it’s going to be both. AI will keep getting better, which makes it a great match for a lot of brands, and it’ll definitely lower the barrier for newer brands to create strong visuals. But at the same time, I don’t think the handcrafted side of production will ever fully disappear, especially when it comes to creative campaign assets. In marketing, it’s not only about the final image. Often, it’s also about how it was made, who was involved, and the human side of the process. That “made by real people” aspect has always been part of what brands communicate. Whether it’s a collaboration with a bigger artist people identify with, or just creatives in general behind the scenes. That human process often matters, because it helps sell the feeling around the product. Realistically, the balance will probably keep shifting further toward digital work because the possibilities are growing so fast, but I don’t see the traditional, hands-on side of production completely vanishing. There will always be brands that look for authenticity in craft and character not only in what they produce, but in how they communicate it.
Source: Eyelist
July 2026
Research suggests that noticeable changes may occur in the eye movements of people who experience prolonged sleep deprivation or work under intense mental demands.
Recent research suggests that the eyes are connected not only to vision but also to the brain’s mental workload. According to experts, eye movements may provide important clues about a person’s level of mental fatigue. Studies conducted by scientists have shown that people engaged in intensive cognitive tasks tend to blink more frequently and have shorter attention spans. Eye movements also appear to become less regular in individuals performing tasks that require prolonged concentration. Researchers note that as the brain becomes fatigued, the speed at which visual information is processed may also change. The research further indicates that pupil movements may differ in people experiencing mental fatigue. Eyes that normally respond quickly to environmental stimuli may react more slowly during periods of intense stress and sleep deprivation. This delay is thought to be associated with reduced attention and concentration difficulties. Experts suggest that eye movement analysis may eventually be used not only in eye care but also in neurological and psychological assessments. AI-supported eye-tracking systems, in particular, may play an important role in measuring stress levels, attention deficits and cognitive performance. Researchers also point out that mental fatigue may develop more rapidly in people who spend long hours in front of screens. Regular sleep, short breaks and giving the eyes time to rest are considered important for both visual performance and mental productivity.
July 2026
Blinking is an automatic action that often goes unnoticed in daily life, yet it plays a vital role in protecting the surface of the eye. However, when looking at a computer, phone or tablet screen for extended periods, the number of blinks can decrease significantly. This may lead to symptoms such as dry eyes, stinging sensations and blurred vision.
Under normal conditions, people blink an average of 15 to 20 times per minute. During screen use, however, this number may be reduced by as much as half. People working in jobs that require intense concentration tend to keep their eyes open for longer periods, which can negatively affect the ocular surface. Prolonged screen focus may contribute not only to dry eye but also to eye fatigue and reduced concentration. In air-conditioned environments, moisture loss from the eye surface may occur even more rapidly. Redness, burning and a feeling of heaviness in the eyes at the end of the day are among the most common results of this condition. Experts recommend taking regular breaks during screen use to help maintain eye comfort. Looking at a distant point at regular intervals and consciously paying attention to blinking may help the eyes relax. Proper lighting in the work environment can also reduce eye strain. Making short changes of environment during the day, spending time in naturally lit spaces and adjusting screen brightness appropriately can help the eyes work more comfortably. Maintaining a proper viewing distance and positioning the screen at eye level are also important factors that support visual comfort. During periods of increased screen use, giving the eyes time to rest is important for daily visual performance. Focusing at a close distance for long periods can tire the eye muscles, while short eye exercises and spending time outdoors may help the eyes recover. Maintaining a healthy sleep routine also plays an important role in renewing the ocular surface.
July 2026
Rising temperatures, pollen, dust, wind and air conditioning use during the summer months can trigger symptoms such as itchy, watery and red eyes. Experts point out that these complaints are often associated with allergic conjunctivitis and dry eye.
With the arrival of summer, many people begin to experience symptoms such as itching, watering, redness and stinging in their eyes. Hot weather, increased pollen levels, dust, wind and spending long periods in air-conditioned environments can affect the ocular surface and lead to various eye problems. Although these symptoms can negatively affect daily life, they are often dismissed as simple fatigue. However, identifying the underlying cause is important. Ophthalmology Specialist Dr. Murat Direl states that a significant proportion of eye complaints that increase during the summer months may be related to allergic conjunctivitis and dry eye.
Allergic Conjunctivitis Is More Common in Summer
Eye allergies, known as allergic conjunctivitis, occur when the tissue covering the outer surface of the eye and the inner surface of the eyelids reacts to various allergens. Pollens, grasses, dust and environmental factors can cause symptoms to increase, particularly in late spring and throughout the summer. The most common symptoms of allergic conjunctivitis include itchy eyes, watering, redness and a burning sensation. Intense itching is one of the most characteristic signs of allergic eye disease. Constantly rubbing the eyes can worsen symptoms and may also irritate the ocular surface. For this reason, it is important to avoid rubbing the eyes when symptoms occur.
Air Conditioning Can Dry the Eyes
Air conditioning systems, widely used in homes, offices and vehicles to escape the summer heat, are another factor that can affect eye comfort. While air conditioning does not directly damage the structure of the eye, it can reduce humidity levels and dry out the surrounding air. Dry air causes the tear film that protects the front surface of the eye to evaporate more quickly, triggering dry eye symptoms.
As a result, the following complaints may occur:
Sunglasses Are More Than an Accessory, They Act as a Shield
Another significant threat to eye health during the summer months is ultraviolet (UV) radiation. Specialists emphasize the importance of wearing appropriate sunglasses, as harmful UV rays from the sun can accelerate cataract formation over time and may also contribute to tissue growth on the ocular surface, commonly known as “surfer’s eye” or pterygium. For this reason, certified sunglasses with UV filters, wide frames and a design suited to the wearer’s facial structure should always be preferred when spending time outdoors during the summer. Sunglasses also provide a physical barrier against pollen and dust carried by the wind, helping reduce the risk of eye allergies.
Be Careful With Contact Lenses in WaterChlorine and other chemicals used to keep pool water clean may irritate the ocular surface. More importantly, certain microorganisms that can thrive in stagnant pool water may cause serious corneal infections, particularly in contact lens wearers. For this reason, contact lenses should always be removed before entering a pool or the sea, and swimming goggles should be used to minimize contact between the eyes and water. Not every case of eye redness or itching has the same cause. Some eye drops used without medical advice may trigger much more serious conditions, including glaucoma and cataracts. When symptoms develop, an eye care specialist should be consulted and any treatment or artificial tear supplements should be used according to the physician’s recommendations.
July 2026
Jacquemus reinterprets its eyewear collection for the Spring/Summer 2026 season through the brand’s distinctive design language. The collection brings together the house’s signature aesthetic with contemporary silhouettes and modern detailing. Defined by sculptural shapes, soft lines and refined accents, the new season designs combine modern elegance with functionality and character-driven forms. For Spring/Summer 2026, Jacquemus reinforces the identity of the collection through warm color palettes, bold volumes and the refined touches that have become synonymous with the brand. The campaign imagery created for the season adopts a minimalist visual approach that places the focus firmly on the eyewear designs themselves. This direction allows the forms, materials and craftsmanship details of the collection to stand out more clearly. The Spring/Summer 2026 collection brings together the brand’s fashion universe and eyewear design through the same creative perspective. The Jacquemus eyewear collection features models that interpret the brand’s contemporary design philosophy through strong silhouettes and refined detailing. The new season designs continue to translate the aesthetic vision that defines Jacquemus into the eyewear category. Jacquemus eyewear collections are available in the Turkish optical market through Atölye Gözlük.
July 2026
Acetate frames continue to be among the defining design directions in sunglass fashion for the 2026 season. Strong silhouettes and bold volumes elevate eyewear beyond a purely functional accessory, establishing it as a key element of personal style. Anna-Karin Karlsson stands out among the brands interpreting this trend through a distinctive and highly recognizable design language. Throughout the collection, sculptural forms, dramatic proportions and refined craftsmanship come together to create a unique visual identity. Acetate frames serve as a foundation for the brand’s artistic approach, while each model presents a character of its own. The richness of detail seen across the collection reflects the brand’s ability to combine a fashion driven perspective with a strong design focus. Anna-Karin Karlsson continues to reinterpret traditional eyewear shapes through unconventional and imaginative expressions. Powerful silhouettes and striking surface treatments contribute to the visual impact of the models, reinforcing the collection’s distinctive character. The collection offers a variety of alternatives for wearers who appreciate original and expressive design. Bringing together luxury and creativity within the same design philosophy, the brand continues to stand out in the 2026 season with its remarkable sunglass designs. Anna-Karin Karlsson collections are available in the Turkish optical market through Pb Gözlük.
July 2026
