Porsche Design and Orlando Bloom has unveiled co-designed capsule collection, a considered meeting of performance and personality. The new capsule collection brings together Bloom’s relaxed, sporty aesthetic and the brand’s automotive-inspired design philosophy – precise, functional and unmistakably refined. At the center of the collaboration is the P’86007, a bold shield-style sunglass that reinterprets the iconic 911 Targa concept. Its lightweight titanium construction fully encloses the lens shield, referencing the protective engineering of Porsche’s legendary roll bar while introducing a distinctly modern edge. Striking cut-outs emphasize the forward extension of the frame, giving it an aerodynamic presence. Equipped with Porsche Design’s Vision Drive™ lens technology, the model delivers exceptional clarity and contrast. Alongside the eyewear, a limited-edition hooded leather jacket underscores the capsule’s statement character. Crafted from premium water-repellent leather and designed with a reversible option, it reflects Bloom’s effortless approach to dressing. Functional details such as a two-way zipper, adjustable elements and discreet co-branding balance versatility with precision.

March 2026

For the 2026 Spring/Summer season, Lool presents its new collection, taking lightness and elegance to the next level. The collection pushes the brand’s approach to lightweight eyewear to its limits. Designed with comfort, functionality, and everyday wear in mind, the new frames combine timeless aesthetics with a carefully curated color palette, offering both character and individuality. Innovation in the collection is felt more than it is seen. Each model is engineered to be exceptionally light and flexible, providing an almost imperceptible wearing experience without compromising durability. Thanks to their ultra-thin construction and thoughtfully considered design, the frames sit comfortably on the face all day, eliminating pressure points and delivering effortless comfort. At the heart of the collection, the Tectonic series highlights precision and restraint with new seasonal additions. Crafted from a single piece of austenitic stainless steel, Tectonic frames maintain a minimalist and elegant appearance while offering remarkable strength and flexibility. All of Lool’s new designs reflect a modern, resilient, and quietly confident approach to style.

March 2026

Bugatti Eyewear has unveiled its newest, Collection Four. The collection introduces a restrained visual language defined by architectural balance, thoughtful proportions and an emphasis on material purity. Subtle logo expressions, precise surface treatments and hand-painted enamel detailing on the iconic Bugatti macaron are the fruits of an artisanal approach echoing the same meticulous craftsmanship that is woven into every Bugatti vehicle. At the core of the collection lies a newly developed titanium construction, conceived to harmonize technical performance with understated elegance. Each frame has been carefully engineered to deliver both form and function, incorporating a lower bridge fit, a shallower frame curve, and interchangeable silicone and titanium nose pads for enhanced adaptability. Ultra-thin, flexible titanium temples complete the structure, resulting in eyewear that feels remarkably light while offering strength, durability and personalized comfort across a diverse range of face shapes. Collection Four expands Bugatti Eyewear’s design vocabulary through seven new frame concepts; each guided by a philosophy of timelessness and quiet luxury, brought together in a symphony of beautiful detailing, tactile precision and a sense of effortless wearability.

March 2026

Rudy Project has expanded its No Code collection with the introduction of the new No Code Slim, a model specifically designed for smaller faces that delivers precise fit without compromising comfort, style, or versatility, continuing the brand’s approach of redefining sport eyewear through a transformable system that combines everyday use and performance in a single product. At the core of the design is the signature clip-on sun lens, developed by Rudy Project, which easily attaches to the nose bridge via an integrated mechanism and remains hidden behind the mirrored lens, providing both a clean aesthetic and high functionality. Designed for all-day wear, No Code Slim is a unisex model ideal for cycling, yet equally suited for trekking, daily city life, and driving. The lens height has been recalibrated to be 5 mm shorter than the original model, with a temple length of 145 mm, while the lightweight construction—25 grams for the frame and 16 grams for the clip-on—ensures lasting comfort even during extended use. Rudy Project’s Marketing and Sustainability Director Simone Barbazza said: “With No Code Slim, our goal was to make the No Code family even more complete.”

March 2026

Off-White’s new collection presents a strong and bold aesthetic in line with the brand’s DNA. Led by Creative Director Ib Kamara, the collection was first showcased at Paris Fashion Week, where Off-White once again received high praise from fashion critics. The collection reinterprets the brand’s approach of merging street culture with high fashion through a more sculptural and architectural design language. The standout sunglasses on the runway feature large, bold, and attention-grabbing shapes that fully express the character of the collection. Thick acetate frames, sharp geometric lines, and oversized silhouettes are central to the collection’s design. Round-shaped and sculptural frames complement the mask-style models with wide upper lines, maximizing the collection’s visual impact. Designs paired with dark tones and amber-colored lenses captivate eyewear enthusiasts. In this new collection, Off-White continues to treat sunglasses not merely as accessories but as design objects placed at the center of the overall look.

March 2026

Hally & Son’s new collection draws inspiration from city architecture and different districts of New York. The architectural lines of the Empire State Building are reflected in the design details of the ‘Empire / Upper’ model, while designs such as Skyline, Madison, and Harlem reference the city’s skyline, creative energy, and cultural diversity. The new collection also features eye-catching clip-on models. With models like Manhattan and Yorkville, the brand provides practical solutions for prescription wearers navigating city life, offering clip-on sunglasses that can be attached to optical frames for everyday use. Hally & Son’s new collection demonstrates an approach that respects the past without simply repeating designs. A change in the signature hinge detail reveals the brand’s courage to revisit and reinterpret its own archives. Inspired by the layered ‘pencil’ silhouette of the Empire State Building, this new hinge design enhances the sense of flow from the front of the frame to the temples. The combination of vintage character, architectural inspiration, and technical refinement makes the collection strong from a commercial perspective while giving it a distinctive design language.

March 2026

Longchamp reinterprets its signature Parisian elegance with a new sunglasses collection for Spring Summer 2026. The brand combines its contemporary design approach with a growing focus on sustainable materials. Frames crafted from plant based resins reflect an environmentally conscious production philosophy while maintaining a refined aesthetic identity. Sculptural silhouettes within the collection highlight Longchamp’s timeless yet modern design language. Bold shapes and balanced proportions present a contemporary interpretation of the brand’s distinctive Paris spirit. Carefully selected color tones further emphasize the strong visual identity of the frames. One of the standout models of the collection, the LO799S, features an oversized shield inspired design that reflects the dynamic character of the line. Made from plant based resin, the frame brings together sustainable material innovation and modern styling. The iconic horse emblem on the front recalls the brand’s heritage and serves as a recognizable signature detail. The elegant Longchamp logo placed on the temples adds a refined finishing touch to the design. With its confident silhouette and contemporary lines, the LO799S represents the brand’s modern style vision. Available in black and brick tones, the model offers a distinctive option for individuals seeking a bold yet sophisticated look.

March 2026

Karl Lagerfeld Eyewear presents its SS26 sunglasses collection, reinterpreting the brand’s signature Rock Chic heritage through a contemporary design language. Elegant lines and modern silhouettes reflect the iconic sophistication associated with the Karl Lagerfeld aesthetic. Among the highlights of the collection, the KL366S stands out with its oval shaped front and slim metal temples that create a refined and balanced silhouette. Crafted from lightweight metal, the frame delivers a modern finish while maintaining a minimalist design character. A subtle KL Monogram placed on the temples adds a discreet yet recognizable signature element. Solid tinted lenses complete the design with a touch of glamour, reinforcing the model’s sophisticated presence. Within the new season lineup, the KL366S is offered in dark silver, silver, amber gold and rose gold tones. Another key model in the collection, the KL365S, expresses a more graphic and bold character through its distinctive geometric front. Sculpted from ultra lightweight metal, the frame showcases a modern architectural approach to eyewear design. The lenses enhance the geometric structure with a futuristic glow, while the KL Monogram appears as a subtle metal detail on each temple, reinforcing the brand identity. The KL365S is available in light gold, shiny gold, dark silver and silver metal finishes.

March 2026

The new season highlights the rise of designs that combine the aesthetic codes of the past with contemporary interpretations. Swedish brand Vasuma brings retro lines together with modern minimalism through its timeless design philosophy, adding a refined character to spring style. Reflecting the Scandinavian design tradition built on simplicity and functionality, the brand balances aesthetic appeal with everyday comfort. Within the collections, the iconic silhouettes of the 1970s and 1980s are reinterpreted through clean yet confident lines. Slim frames, balanced proportions and natural color palettes stand out as essential elements of everyday style. Vasuma designs offer an ideal alternative for those who seek a look that is understated yet full of character. By combining retro references with contemporary simplicity, this design approach transforms eyewear from a purely functional accessory into a strong extension of personal style. Bringing together lightness and elegance, Vasuma eyewear becomes a complementary element of an urban and modern look as the sunny days of spring begin to appear alongside the winter season. With its minimalist aesthetic and timeless design language, the collections present a balanced style proposition that adapts easily to different lifestyles. Selected collections signed by Vasuma are available in Turkey through Pb Gözlük.

March 2026

Prada Linea Rossa introduces its new Performance eyewear collection, combining sporty aesthetics with a technical design approach. Bold lines, strong curves and lightweight construction define the overall design language of the new models. Advanced lens technologies within the collection also offer versatile solutions designed for different conditions and lifestyles. Among the highlights of the line, the 0PS B07S model stands out with its large wraparound front design. Thick temples featuring the Prada Linea Rossa rubber logo reinforce the brand’s distinctive athletic identity. The frame is available in matte black, matte cool grey and matte white, paired with hydrophobic lens options including corten mirror, gunmetal, multilayer flashlight and multilayer cyan tones. 0PS B06S, on the other hand, is defined by its dynamic shield style lens structure. The rimless, highly curved lens features a laser engraved Prada logo on the front for a bold visual impact. Ergonomic rubber nose pads ensure comfort, while the model is offered in matte black, metallic grey and iridescent purple finishes. Equipped with bio based nylon lenses, the design is available in mapo tone as well as multilayer fluorescent pink, gunmetal, cyan and blue purple hydrophobic lens options.

March 2026