Original Vintage Sunglasses stands out with collections that combine Italian design heritage with vintage inspired aesthetics. The brand approaches eyewear with a timeless design philosophy that blends classic style references with contemporary interpretation. Each model reflects the craftsmanship tradition that remains an essential part of Italian manufacturing culture. Frames crafted by skilled artisans highlight the balanced relationship between traditional techniques and modern design. Vintage inspired silhouettes within the collections reinterpret the refined aesthetic language of the past for today’s style landscape. Sophisticated lines and balanced proportions define the overall aesthetic of Original Vintage Sunglasses collections. The designs offer a strong alternative for individuals who seek a look that is understated yet full of character. At the same time, the use of high quality materials and careful production processes ensures both comfort and durability. The models adapt easily to different style combinations from day to night, reflecting a timeless sense of elegance. By blending vintage references with modern details, Original Vintage Sunglasses transforms eyewear from a purely functional accessory into an essential element of personal style.

March 2026

With a radical and forward-looking vision, Vava stands out among the original design brands in the international optical world. Its design language, built on a strong aesthetic understanding, focuses on clarity, structure, and conceptual thinking. Rather than following fashion cycles, Vava develops its own design discipline, adopting an original approach inspired by architectural principles and contemporary art. Each model is positioned as a design object beyond being just an accessory. The brand’s collections express the relationship between form and structure through a strong visual language. Every model reflects Vava’s conscious, powerful, and intellectual design approach. This perspective is one of the key factors that draws attention from various design circles globally. Vava collections reach eyewear enthusiasts in Turkey through Pb Gözlük distribution. As part of Pb Gözlük’s curated brand portfolio, Vava offers a distinct perspective on contemporary eyewear culture. With its innovative design approach and strong brand identity, Vava continues to position eyewear not merely as a fashion product but as a space for cultural and aesthetic expression.

March 2026

Modo draws attention with its new collection, HD Acetate, by taking an innovative step using high-density acetate. High-density acetate ensures stronger colors, easier shaping, and lighter profiles compared to standard acetate, representing the latest advancement in Modo’s material technologies. Thanks to this special acetate combined with Modo’s meticulous designs, even the brand’s finest frames achieve superior durability and scratch resistance. While maintaining their lightness, the designs provide all-day comfort to users. Made from plant-based cellulose, HD acetate stands out as a stronger and more sustainable alternative compared to standard acetate. With Modo’s patented production process, the colors, patterns, and textures of the HD Acetate collection are embedded within the acetate layers rather than on the surface. This ensures sharp details, deeper visual effects, and vibrant colors that do not fade over time. With the HD Acetate collection, Modo once again combines advanced material technology with aesthetic design, setting a new quality standard in the eyewear world.

March 2026

Palm Angels continues to expand its fashion universe into new categories. Following the recent launch of its first fragrance line, the brand extends its vision with a new eyewear collection developed in collaboration with Mondottica Group. The collection reflects Palm Angels’ street culture driven attitude through bold volumes, statement acetates and graphic detailing. Positioned between fashion, accessories and lifestyle, the series underscores the brand’s multidimensional identity. The new eyewear collection includes 20 unisex sun styles and 18 optical frames. Offered in acetate and metal constructions, the designs feature Palm Angels’ distinctive graphic language and gothic logo elements. Standout pieces include the Angel model with its bold black acetate structure and wide temples, as well as Imperial, characterized by sculptural double hinge details and a strong square silhouette. Suitable for everyday wear as well as statement occasions, the collection presents confident silhouettes, refined detailing and a sophisticated fashion perspective.

February 2026

Held for the 54th time in Milan from January 31 to February 2, Mido 2026 once again confirmed its position as the most important international meeting point for the eyewear industry.

Despite taking place under the shadow of global factors such as economic uncertainty, geopolitical developments and the Winter Olympics, Mido 2026 further reinforced its position as the most important international meeting point of the optical industry. Spread across eight exhibition areas in seven halls at Fiera Milano Rho, the event hosted approximately 42,000 visitors and a total of 1,200 exhibiting companies, including 930 international participants. European countries—particularly Germany, France and Spain-were strongly represented, while growing participation from Africa, the Middle East and Asia highlighted the importance of emerging markets for the sector’s future. Visitor attendance from North America remained stable despite economic pressures, while the limited decline in Italy’s domestic attendance reflected general economic conditions. In addition, more than 16,000 company staff were present on-site throughout the fair.

Business, culture and vision together
Mido 2026 stood out not only as a commercial marketplace but also through its cultural and educational dimensions. While providing a strong trading platform for global professionals, it also emphasized the growing importance of marketing and storytelling within the sector. Brand identity and visibility strategies enabled companies to maintain connections with their target audiences beyond the show, turning the event into a year-round reference point.

Innovation and emerging trends
Collections highlighted lightweight construction technologies, performance-oriented designs and sustainable materials. The use of artificial intelligence expanded in areas such as design, personalization and visual comfort, positioning eyewear as a powerful extension of personal identity. Classic shapes were reinterpreted with contemporary aesthetics, while bio-acetates, recycled materials and bold color palettes drew attention.

Vision Stage and intellectual exchange
Sessions organized within the Vision Stage addressed not only the optical sector but also economics, sustainability and consumer behavior. International speakers offered diverse perspectives, transforming the fair into a platform that strengthened knowledge sharing and intellectual exchange. The Milano-Cortina 2026 Winter Olympics also provided an important context, emphasizing the relationship between performance, design and culture.

Mido Awards meet the winners
At the Mido Awards 2026, the sustainability-focused CSE Corporate Award was presented to Safilo Group. In the product categories, Silhouette International, Marchon Italia and Llexan Italia received awards; in retail, AndréOpticas Chiado was recognized for best store design and Optocentro for innovation. The Sergio Cereda Design Award went to Giada Tosana for the àero_46°N 12°E project.

Towards Mido 2027 | Eyewearland
Following the 2026 edition, Mido 2027 was announced with the “Welcome to Eyewearland” campaign. Through a symbolic universe that brings together design, technology, fashion and sustainability, the campaign highlights the relationship between vision and creativity and aims to shape the event’s future communication language. Scheduled to take place on February 6-8, 2027 at Fiera Milano Rho, the next edition of Mido will continue its role as a global platform where the optical industry reconnects, inspires one another and collectively shapes the future.

February 2026

Hoffmann Natural Eyewear has joined forces with Parisian designer Thierry Lasry, known for his bold and sculptural design language. Each frame in the capsule collection is crafted from genuine natural horn, a material that Hoffmann has refined into a signature over decades of meticulous workmanship. Within the capsule, Thierry Lasry’s clean, sharp and uncompromisingly modern aesthetic transforms natural horn into both a canvas and a sculptural object. The capsule collaboration consists of four optical frames and two premium sunglasses. Thierry Lasry commented on the project: ““Horn eyewear is one of the most iconic objects in the history of optics: a precious, enduring piece that transcends time like a true work of art. Combining my designs with Hoffmann’s unmatched expertise is about offering a vision of absolute elegance and luxury.” Wolfgang Thelen added: “Thierry Lasry embodies a distinctive vision of modernity and artistic expression in the world of eyewear. His designs are bold, avant-garde, and timeless – true design statements. The combination of his creative signature and Hoffmann’s decades of craftsmanship and excellence opens up a dimension that combines authentic style and exclusivity at the highest level.”

February 2026

With their new image campaign, Rolf makes a clear statement in favor of authenticity. At a time when visual perfection is increasingly simulated, the Austrian eyewear brand deliberately chooses reality over artificial construction. No AI-generated imagery, no digital shortcuts: just real people, real places, and real effort.The campaign was created under conditions that cannot be staged or replicated. Shot outdoors in the Tyrolean Alps, the images emerged in freezing temperatures and strong winds, with large backdrops assembled on location by hand. The dramatic landscapes collide with unexpected visual elements, creating scenes that feel almost unreal, yet every moment is entirely genuine. While innovation and advanced technology remain essential to Rolf’s product development, this campaign shifts the focus back to the human element. It highlights dedication, craftsmanship, and resilience: qualities that can’t be generated or optimized by algorithms. What we see are individuals with character and conviction, shaped by their environment rather than smoothed by software. In doing so, Rolf reinforces its philosophy: progress with purpose. Technology where it adds value, and human presence where it remains irreplaceable.

February 2026

Carrera Eyewear announces the signing of a sponsorship agreement with the historic Sci Club 18, an amateur sports association founded in 1930 and a point of reference for the world of skiing and the Cortina community. This collaboration is born from the meeting of two companies united by an authentic vision of sport: passion, character, and identity. Together, Carrera Eyewear and SC18 bring a new chapter of style, sport, and authenticity on and off the track. As of 2026, celebrating its 70 years in design and performance and backed by a strong legacy of innovation, Carrera embraces the spirit of SC18, which since 1930 has represented not only the skiing but also a true outdoor culture defined by identity, belonging, and a deep passion for the mountains. Via the new partnership, Carrera products will be the protagonists of the club’s activities, supporting athletes and members and narrating, through shared images and initiatives, the link between sport and lifestyle. The Carrera collections will also accompany SC18 in dedicated events. The collaboration includes joint communication activities, dedicated content, and occasions of visibility during key events of the season, with the aim of enhancing the bond between the brand, the local area, and the community. For Carrera, this partnership represents a further step in the journey that unites heritage and innovation, strengthening its commitment to the outdoor world and to sport experienced in an authentic way.

February 2026