Available in Türkiye through Pb Gözlük, Anna-Karin Karlsson combines bold design with artistic details across its most popular sunglass models. Sculptural silhouettes, striking details and exceptional craftsmanship define the bold character of the brand’s iconic designs. Treating sunglasses as a powerful style statement, Anna-Karin Karlsson collections bring aesthetics and craftsmanship together in highly distinctive forms. Featuring the brand’s best-selling models, the carefully curated selection introduces Anna-Karin Karlsson’s signature approach to contemporary luxury eyewear to eyewear enthusiasts in Türkiye through Pb Gözlük.

September 2026

Available in the Turkish optical market through Turkuaz Optik, Modo adds two new models to its R1000 range for the Fall/Winter 2026 season. Combining bold design with advanced material technology, the models focus on lightness, durability and long-lasting comfort. With its sharp, angular silhouette, 7078 comes in teal green, red-pink tortoise, purple and black, while 7079 features softer, timeless lines inspired by pantos shapes. Inspired by aerospace materials, R1000 technology gives the models shape memory and impact resistance. Ultra-flexible titanium temple tips further support the frames’ lightweight, durable construction.

September 2026

Available across the Turkish optical market through Turkuaz Optik, Eco Eyewear combines environmental responsibility with aesthetics and performance in its Bio-Acetate collection. Developed from renewable sources, Bio-Acetate is made from FSC-certified wood pulp and cotton fibers while retaining the quality and tactile feel of premium acetate. Smooth surfaces, lightness, flexibility and durability support wearing comfort. Using eco-friendly materials without compromising design quality, Eco Eyewear adds functionality and everyday convenience to its Bio-Acetate range with adjustable temple tips and magnetic sun clip options.

September 2026

Available in Türkiye through Efor Optik, Parasite Eyewear reinterprets classic eyewear through its retro-futuristic aesthetic and unconventional design. Blending technology, art and fashion, its collections reflect the brand’s identity through innovative structures and bold lines. Treating eyewear as a powerful expression of personal style beyond function, Parasite focuses on unconventional forms. Each range presents a different vision, combining a forward-looking approach with contemporary aesthetics. With its innovative and distinctive design philosophy, Parasite Eyewear strengthens its unique position in the international eyewear world.

September 2026

At an exclusive event held at Before Sunset Beach in Alaçatı, İzmir, Merve Optik brought Tom Ford and Zegna together with guests. Dedicated experience areas showcased the brands’ new-season eyewear collections, giving guests the opportunity to explore the models up close. The event brought together prominent guests from the worlds of fashion and business, while Tom Ford and Zegna stands welcomed visitors throughout the evening. Photo shoots also highlighted the brands’ latest designs and distinctive style. Through this event, Merve Optik brought the sophisticated character of Tom Ford and Zegna together with Alaçatı’s unique atmosphere.

September 2026

Known in Türkiye’s optical industry for its innovative, selective and sustainable approach, Optist Gözlük Sanayi remains a trusted partner with its strong dealer network, responsive service and after-sales support as the exclusive distributor of Slastik®, Davidoff Eyewear and Red Bull Spect Eyewear. With patented products, distinctive designs and a niche brand portfolio, Optist offers value beyond standard solutions in the competitive optical market. The company further expands its range with its own brand BlueCoral, featuring acetate reading glasses, while standing out with a vision combining function, aesthetics and wearing comfort.

September 2026

Designed and produced in Türkiye by Gülce Optik, Mooshu continues to grow in both domestic and international markets while strengthening its design identity through contemporary lines and distinctive details. The brand interprets modern geometric shapes and soft oval silhouettes with a natural color palette, offering a wide range of options for different wearers. Lightweight construction, quality materials and high UV protection bring aesthetics and functionality together across the collections. With refined yet characterful models suited to styles from everyday wear to urban life, Mooshu remains committed to quality craftsmanship and production.

September 2026

Hoya brought together ophthalmologists through a series of scientific meetings held in Antalya, Adana, Ankara, Samsun, İzmir and Istanbul. The events addressed the growing prevalence of myopia and the importance of early intervention in light of scientific data. The program covered the principles behind MiyoSmart iQ technology, clinical research findings and case studies. Specialists gained insights into new approaches to myopia management while also sharing their professional experience. Kader Yıldırım, General Manager of Hoya and Seiko Optik Türkiye, said, “We consider scientific knowledge sharing a strategic responsibility for our industry.”

September 2026

Marc Jacobs combines bold acetate and sleek metal constructions with the brand’s signature design details for Fall/Winter 2026 season. New J-Marc sun and optical styles reflect the collection’s confident character through bold shapes and a sophisticated color palette. Standout Marc 920/S pairs a thick-profile square acetate shape with J-Marc metal detailing and slim, curved metal temples. The model comes in black or Havana with gold temples, brown/green horn pattern with light gold temples, and purple Havana with silver temples. Grey, burgundy and brown gradient lenses complete the different color combinations.

September 2026