Strong forms, defined silhouettes and distinctive proportions continue to transform eyewear from a functional accessory into an important element of personal style. Charlie Max Milano interprets this approach through a unique perspective inspired by Italian design culture. Geometric lines, balanced volumes and contemporary design details stand out throughout the brand’s collections. Acetate frames play a central role in the collection, offering a strong structure that reinforces a modern aesthetic. Dynamic color combinations further enhance the character of the models, creating designs that balance visual appeal with everyday wearability. The collection reflects an approach that combines aesthetics and functionality within the same design language. Charlie Max Milano is among the brands reinterpreting traditional eyewear shapes through a contemporary design perspective. Sharp lines and modern proportions strengthen the brand’s distinctive identity, while the variety of models offers options suited to different style preferences. From everyday wear to more refined looks, the collection adapts easily to a wide range of occasions. Combining Italian design sensibility with contemporary detailing, Charlie Max Milano continues to attract attention in the 2026 season with sunglass collections defined by strong character and modern style. Charlie Max Milano collections are available in the Turkish optical market through Pb Gözlük.

July 2026

Acetate frames continue to hold a lasting place in eyewear fashion thanks to their strong construction and enduring design appeal. For the 2026 season, this approach is once again gaining attention through the lens of quiet luxury and timeless aesthetics. Vasuma is among the brands bringing this design language into the present with contemporary interpretations. Throughout the brand’s sunglass collections, retro influences are reimagined through modern detailing. Soft contours, balanced proportions and natural color palettes are among the defining elements of Vasuma’s design identity. This approach gives the collection a character that is both understated and distinctive. Rather than focusing on short lived trends, Vasuma emphasizes design values intended to remain relevant over time. Acetate frames support the brand’s clean and minimalist aesthetic while offering options suited to different age groups and style preferences. The restrained use of details seen across the collection reflects the brand’s refined approach to design. By combining retro influences with a contemporary design perspective, Vasuma continues to stand out in the 2026 season with sunglass collections defined by character and longevity. Vasuma collections are available in the Turkish optical market through Pb Gözlük.

July 2026

Acetate designs that combine a clean aesthetic with contemporary detailing continue to stand out among the key directions shaping eyewear fashion in 2026. Vava is among the brands interpreting this approach through a distinctive design language of its own. Clean lines, balanced proportions and controlled volumes define the character of the brand’s collections. The acetate frames featured throughout the collection allow form to take center stage through designs free from unnecessary embellishment, reinforcing the modern identity of the models. This philosophy lies at the heart of Vava’s minimalist approach to design. Advanced materials and precise manufacturing processes further contribute to the collection’s distinctive character. While combining aesthetics and functionality within the same design language, the collection also prioritizes everyday comfort. The restrained yet confident visual expression seen across the models reflects the brand’s contemporary perspective and commitment to purposeful design. For Vava, minimalism is not simply a visual choice but a core design value. Drawing inspiration from modern architecture and industrial design, the collections offer timeless sunglass styles defined by character and individuality. Vava collections are available in the Turkish optical market through Pb Gözlük.

July 2026

Part of the Efor Optik portfolio, Gents of London combines contemporary design with timeless aesthetics to offer strong alternatives in both optical and sunglass collections. The brand’s collections stand out through designs that are understated yet full of character. Adaptable to a variety of lifestyles, from everyday wear and business settings to classic tailoring and modern urban looks, the models respond to the evolving expectations of men’s eyewear. Balance, simplicity and functionality remain at the core of the brand’s design philosophy. Lightweight frame constructions, premium materials and ergonomic detailing contribute to a comfortable wearing experience throughout the day. These qualities position Gents of London optical frames as appealing options from both aesthetic and functional perspectives. Developed by Efor Optik, the Gents of London sunglass collections place equal emphasis on visual appeal and eye protection. UV-protective lenses help shield the eyes from harmful sun exposure, while refined design details make the models a natural extension of everyday style. Offering versatility across different looks and occasions, the collections are designed to complement a wide range of wardrobes. Created specifically for men, Gents of London collections continue to appeal to wearers seeking a timeless sense of style combined with modern functionality.

July 2026

Daniel Klein Group, one of the leading names in the eyewear and watch industries, has begun the countdown to its traditional Time Zone Istanbul event. The company will bring together business partners, distributors and new customers from around the world in Istanbul. Taking place from August 5 to 8, 2026, at the Renaissance Polat Istanbul Hotel, the event will gather industry professionals under one roof. During the event, Daniel Klein Group’s new season sunglass and optical collections will be presented to visitors for the first time. Welcoming an international audience, Time Zone Istanbul 2026 will offer more than a platform for product launches, creating valuable opportunities for networking and business development within the optical sector. Participants will have the chance to explore current market trends and establish new business partnerships. Held under the motto ‘Time Brings Us Together,’ the event will also feature a variety of special experiences and surprises for visitors. Through Time Zone Istanbul 2026, Daniel Klein Group aims to strengthen relationships with its existing partners while laying the groundwork for new collaborations. Anticipated by industry professionals, the event is set to position Istanbul as an important meeting point for the international eyewear and watch communities this August.

July 2026

Following the success of their first collaboration, Karl Lagerfeld and Dragon return with a new shared collection. The latest release combines Dragon’s strong sporting heritage, rooted in the worlds of snowboarding and surfing, with the fashion forward design codes of Karl Lagerfeld Jeans. Reflecting elements of Karl Lagerfeld’s personal style, the collection reinterprets Dragon’s iconic Amped shield silhouette through the distinctive design perspective of Karl Lagerfeld Jeans. Frames featuring matte finishes and custom surface treatments stand out throughout the collection. Alongside a matte black style paired with neon blue ion lenses, the collection includes white, grey and pink colorways developed exclusively for Karl Lagerfeld Jeans and complemented by dedicated lens treatments. Co-branded details featured on every model further reinforce the identity of the collaboration. The Karl Lagerfeld Jeans x Dragon logo appears on the temples and at the center of the lenses, while signature Karl Lagerfeld Jeans details are incorporated on the inner temples. Crafted from bio-injected materials, the collection is completed with exclusive collaborative packaging. Bringing together technical performance and a contemporary fashion perspective, the collection reflects the distinctive design worlds of both brands.

July 2026

Randolph has introduced its special CH collection developed in collaboration with actor Cole Hauser. A longtime wearer of Randolph eyewear for more than three decades, Hauser contributed to the design process of two new models inspired by his personal lifestyle. The collection features the Frontier and Sierra styles, each distinguished by its own design character. With its more angular profile, Frontier delivers a bold and confident look, while Sierra offers a contemporary interpretation of Randolph’s signature teardrop silhouette. Both models are designed to balance everyday wearability with an outdoor-inspired lifestyle aesthetic. The collection reflects a combination of practical functionality and distinctive styling. Hauser’s connection to cowboy culture is also expressed through several design details. Handcrafted leather accents applied to the temple tips stand out among the collection’s defining features. These elements reinforce the collection’s connection to the visual traditions and spirit of the American West. Frontier is available in three different frame and color combinations, while Sierra is offered in two variations. The Randolph and Cole Hauser collaboration stands out as a special collection that combines the brand’s longstanding manufacturing heritage with a design perspective inspired by personal stories and experiences. Randolph eyewear collections are available in the Turkish market through Optic844.

July 2026

With nearly 25 years of industry experience and a deep understanding of consumer expectations, Optik Dünyası has introduced the Iconic Fresh series, bringing a fresh perspective to the colored contact lens category. The Iconic Fresh range reinterprets the natural and timeless color concepts that have remained popular among wearers for years, aligning them with today’s consumer expectations. Developed with a focus on aesthetic appearance, everyday comfort and user experience, the series combines familiar color perceptions with Optik Dünyası’s product expertise and market knowledge. Going beyond standard prescription ranges, the Iconic Fresh series also offers options for hyperopic wearers, increasing accessibility within the colored contact lens segment. This allows a broader group of users to combine their visual needs and aesthetic preferences within a single product. Rather than simply following trends, Optik Dünyası’s product development philosophy is built on identifying real market needs and creating long term solutions, extending the contact lens experience to both myopic and hyperopic users. Developed through the combination of the company’s 23 years of industry expertise and its insight into consumer expectations, the Iconic Fresh series aims to establish a new benchmark in the colored contact lens category.

July 2026

Tommy Hilfiger has unveiled its Spring/Summer 2026 eyewear collection through a new campaign featuring brand ambassador Marco Asensio. Appearing for the second consecutive year as the brand’s global eyewear ambassador, the Spanish football star represents the collection’s themes of freedom, movement and modern living. Asensio showcases several key styles from the collection throughout the campaign. The Sporty Leisure series brings an athletic energy to an active lifestyle, while the metal aviator sunglasses featured in the campaign offer a timeless look enhanced by engraved brand lettering and the iconic Flag logo. Throughout the collection, functionality and refined design details are brought together in a balanced way. The campaign was photographed at Italy’s Lake Maggiore. Inspired by the brand’s nautical heritage, the imagery embraces a yachting theme, using open horizons, natural light and waterside settings to highlight the relaxed yet sophisticated character of the collection. From sunlit decks to coastal scenes, the campaign reflects Tommy Hilfiger’s ability to combine classic American style with a contemporary lifestyle perspective. Following collaborations with figures such as Thierry Henry, Rafael Nadal and Lewis Hamilton, Tommy Hilfiger’s ongoing partnership with Marco Asensio further reinforces the brand’s strong connection between sport and style.

July 2026

Missoni has introduced its Spring/Summer 2026 eyewear collection with new sunglass and optical frame designs. The collection combines the brand’s feminine design philosophy with contemporary shapes, sophisticated color combinations and iconic brand details. Among the highlights of the new season is the runway sunglass style, which reinterprets the classic rectangular silhouette through a modern lens. Sculpted volumes, textured surfaces and selected acetate finishes add distinctive character to the design. Metal accents extending across the frame and a laser engraved Missoni logo are among the collection’s defining details. The brand’s signature half zig zag acetate element also appears at the temple tips. Another key part of the collection is the Missoni Fabric series, which translates the fashion house’s textile heritage into eyewear design. Combining metal and acetate, the models feature authentic Missoni fabric produced in Italy and incorporated into the temples, giving the collection a distinctive identity. The series includes the MIS 0264/G/S sunglass model with an oversized square silhouette, while the MIS 0266 optical frame highlights the collection’s feminine character through an oversized cat eye design.

July 2026