Eyewear by David Beckham introduces a bold design statement with its new The Style Pioneer collection. The collection brings together contemporary design with a strong emphasis on craftsmanship, reflecting the distinctive aesthetic of the brand. Among the standout styles of the line, the DB 7146/S model represents the collection’s confident and expressive design direction. Crafted from acetate, the bold square frame features a sophisticated three dimensional architecture that adds depth and structure to the design. The frame is enhanced with premium custom riveted hinges that reinforce durability while highlighting the craftsmanship behind the model. Curved temple tips further improve comfort and ergonomics, supporting everyday wear. One of the signature details of the brand, the Talisman symbol appears on the temples as a distinctive visual element. The DB monogram, delicately laser engraved on the lens, adds a refined and contemporary finishing touch. The sunglasses are also designed to accommodate prescription lenses. The model is available in three color options designed to appeal to different style preferences. A brown frame with green lenses offers a classic and balanced look, while a black frame with blue shaded gold mirror lenses delivers a more statement driven aesthetic. A black frame with grey lenses completes the range as a modern and timeless alternative.

 March 2026

Moscot, the eyewear brand with over 110 years of heritage in Manhattan’s Lower East Side, run by the family for five generations, has introduced its Spring/Summer 2026 collection with the new campaign titled “Customized by Moscot.” As a natural continuation of last year’s Spring season “Designed by Moscot” campaign, “Customized by Moscot” highlights the creative process behind frame design while bringing fans even closer to the brand’s world. The campaign emphasizes the craftsmanship and precision that turn each pair of glasses into a unique expression. From frame selection to lens matching, from final adjustments to finishing touches, every detail that personalizes the eyewear is showcased. Zack Moscot, Moscot’s 5th generation and Chief Design Officer, said, “With this campaign, we wanted to show how every Moscot frame becomes personal. From the initial design to the hand-painted Custom Made Tints, each step reflects a balance between craftsmanship, functionality, and personal expression. This is not just about seeing clearly; it’s about how you present yourself through your personal style.” Each new Moscot model is designed to accommodate a wide range of prescriptions, lifestyles, and personal preferences, allowing customization in size, frame shape, lens material, and color tone.

March 2026

Designs by Anna-Karin Karlsson stand among the most striking interpretations of maximalist aesthetics in contemporary eyewear. The brand approaches eyewear not merely as a functional accessory but as a jewelry like design object. This perspective defines the distinctive character of the collections. Sculptural forms, dramatic silhouettes and eye catching details shape the core of the brand’s design language. Gold toned metal accents and delicate crystal embellishments add a powerful visual impact to each model. Carefully crafted decorative elements elevate the frames beyond conventional eyewear design. Within the collections, geometric exploration and refined ornamentation are presented in a balanced harmony. This approach creates bold frames that appeal to individuals who value expressive and distinctive style. During the spring season, these designs add a dramatic touch even to the simplest outfits, making them ideal for those who wish to express their individuality with confidence. The eyewear pieces offer a strong style statement for those who see fashion as a form of personal expression. Selected collections are presented to the optical market in Turkey through the distribution of Pb Gözlük.

March 2026

Daniel Klein Group held the first gathering of its traditional overseas customer event between January 29 and February 1. During the four-day event, the company’s investments in its eyewear department and the market response to its new collections were evaluated in detail. Throughout the event, the international market feedback on the sunglasses and optical eyewear collections, first introduced in August 2025, was discussed. Positive feedback from participating customers demonstrated the renewed confidence in the brand. While reorders were placed for the highly popular collections, Daniel Klein Group also shared the first hints about the new season collections being prepared for the next period. Presentations by company executives emphasized a design philosophy developed not only for the local market but also for the needs of the international market. The interest shown in the collections, prepared with a timeless design approach, was among the highlights of the event. The event, which lasted four days and included presentations, one-on-one meetings, and product introductions, served as an important meeting point for Daniel Klein Group to strengthen its relationships with its global business partners. The organization also once again demonstrated the brand’s growth strategy in the eyewear category and its ambition in the international market.

March 2026

Philippe Müller occupies the intersection where premium design meets superior quality, offering both sunglasses and optical models. Carefully curated by Efor Optik, this collection is designed for those who appreciate the difference. What makes Philippe Müller special is the perfectionism found in its invisible details. Zeiss lenses ensure clear and comfortable vision while providing UV protection. Additionally, Zeiss lenses minimize eye fatigue, offering uninterrupted comfort throughout the day. Philippe Müller eyewear stands out with every glance, reflecting the brand’s uncompromising commitment to superior quality through titanium IP-coated technology and meticulously crafted frame details. Thanks to their incredibly lightweight construction, these glasses are almost imperceptible on the face, combining elegance with engineering. Each frame, shaped with fine craftsmanship, reflects skill and aesthetic excellence. Renowned for their durability, Philippe Müller frames feature flexible and strong structures, offering a long-lasting investment that resists breakage and deformation. Designs that blend retro influences with modern lines promise timeless sophistication. Whether you prefer classic refinement or seek bold expressions, Philippe Müller’s design variety ensures you are always a step ahead. The Philippe Müller collection, designed for those who deserve quality and exclusivity, is available through Efor Optik.

March 2026

Inspired by the creative energy of Milan, Charlie Max Milano represents a new generation approach within Italian eyewear design. At the core of the brand’s philosophy lies the idea of combining Italy’s long standing craftsmanship tradition with a contemporary aesthetic vision. By merging cultural heritage with modern design sensibilities, the brand creates collections that feel both strong and refined. In each model, the balance between character and simplicity stands out, while elegance appears naturally rather than feeling forced or exaggerated. Carefully considered proportions, clean lines and timeless color choices shape the overall aesthetic language of the collections. This approach elevates eyewear beyond a purely functional accessory and turns it into an important expression of personal style. Charlie Max Milano offers a confident statement for individuals who embrace a modern, effortless sense of style. By bringing together the dynamism of urban life with the refined spirit of Italian design culture, the collections add a sophisticated touch to everyday looks. Selected collections reach eyewear enthusiasts in Turkey through the distribution of Pb Gözlük, reflecting the timeless elegance of Italian design culture.

March 2026

Zeus+Dione has introduced a new limited edition design named Pegasus to its sunglasses collection. With this release, the brand once again highlights its design philosophy rooted in cultural heritage and contemporary aesthetics. Inspired by the rich mythology of Ancient Greece, the Pegasus model brings together craftsmanship and modern eyewear design. The frame features a largely handcrafted acetate structure enhanced with refined metal details. This combination of acetate and metal creates a balanced look that feels both contemporary and distinctive. One of the most striking elements of the design appears on the temples, where wing motifs become a defining visual feature. Inspired by the legendary flying horse Pegasus, these metal embellishments are carefully crafted and integrated into the frame. The finely executed details connect mythological symbolism with a modern design perspective. This narrative approach reflects the brand’s broader design language rooted in history and culture. Produced in limited quantities, the Pegasus model stands out within the collection thanks to its high quality materials and craftsmanship. The design is available in four different frame and lens color combinations, offering versatile options for various style preferences.

March 2026

Eco Eyewear’s Neos model, made from recycled aluminum, was honored with the “Sustainable Frame of the Year” award at the Love Eyewear Awards, held during the London-based 100% Optical fair. As part of Eco’s Aluminium collection, Neos attracts attention not only for being produced from environmentally friendly materials and sustainable production processes but also for its lightness, durability, and modern design. The unisex pantos shape, with its clean lines, offers a balanced and sophisticated aesthetic. Thanks to its aluminum structure, Neos guarantees exceptional lightness. Aluminum stands out as even lighter than titanium, which is preferred in the optical industry for its lightness and durability. In addition, aluminum can be recycled endlessly without losing its properties, making Eco one of the first brands to offer a collection using this material. The Aluminium collection offers dynamic looks with earthy tones such as khaki, wine, and bronze, alongside more vivid shades like raspberry and light blue. All models in the Eco Eyewear collection come with magnetic and polarized sun clips. These sun clips fit perfectly onto the optical frames.

March 2026

Zeno Grup Optik has strengthened its digital infrastructure and renewed its B2B platform. With the new system, business partners can now access the latest collections of the brands more quickly and efficiently. Developed with a focus on digital transformation, the platform aims to improve product access and streamline ordering processes for partners across the optical sector. Marking a strong start to the new season, the Zeno Grup Optik B2B platform now features the latest collections from Morlin Bron, Reacher, Ena, Lykan and all other brands within the company’s portfolio, making them available to optical retailers. Thanks to the renewed interface, users can review products more easily while order processes have been made faster and more efficient. The updated collections available on the platform also help optical stores follow seasonal products more closely and plan their inventory more effectively. Through its B2B platform, Zeno Grup Optik aims to provide partners with single point access to the latest collections of the brands in its portfolio while also offering a practical ordering and product management experience. With the addition of new season collections, the fully renewed Zeno Grup Optik B2B platform continues to serve as a strong digital meeting point for the company’s partners in the optical industry.

March 2026

Arma Lens has expanded the Pixar series in its three-month Mood collection with three new color options. Added to the colored contact lens portfolio, Pixar Avela, Pixar Navy and Pixar Virgo stand out with a design approach focused on natural appearance. The limbal-ring-free design of the series helps the contact lenses deliver a more natural look on the eye. A specially adjusted pupil opening also prevents the underlying eye color from showing through, creating a more uniform color effect. Pixar Avela offers a balanced and subtle appearance with grey tones, while Pixar Navy combines hazel and brown shades to create a warmer expression. Pixar Virgo blends hazel and green tones, offering a brighter and more striking color alternative. With their smooth color transitions, these three new shades aim to provide an aesthetic option for everyday wear. Produced in line with Arma Lens quality standards, the contact lenses in the Mood collection are designed for three-month use. The packaging of the collection also clearly states this usage period. With a diameter of 14.2 mm and a base curve of 8.6, the contact lenses are developed to fit a wide range of eye shapes. Available in powers from -0.50 to -6.00, the products are stocked and ready through Arma Lens.

March 2026