Ovvo Optics has introduced the new Helios and Hyperion models as additions to its Ti2 collection. The latest releases continue the brand’s approach of combining titanium and surgical steel in advanced frame construction. Both models feature a specially engineered titanium ring integrated into the frame structure. Secured through a discreet fastening system, the ring adds a distinctive three dimensional appearance to the designs. According to the company, the titanium rings give the frames a stronger visual identity. At the same time, they help increase structural strength while adding virtually no extra weight. The models also incorporate a dedicated groove system designed for V-Bevel lenses. This feature allows compatibility with higher prescriptions and a wider range of lens materials. Helios stands out as a sunglass model with side shield inspired details that enhance its wraparound design. Its clean and confident silhouette reflects the sporty character of the Ti2 collection. Hyperion, meanwhile, is presented as an optical frame developed for everyday wear. Its sharp lines offer a more classic interpretation of the collection’s technical design approach. Both Helios and Hyperion are available in matte black and graphite color options.

July 2026

Masahiromaruyama has introduced its new Monocle and Step collections. The new series continue Founder and Creative Director Masahiro Maruyama’s concept of “unfinished art.” The Monocle collection draws inspiration from classic monocle designs. The series reinterprets traditional references through modern architectural details. Compared to earlier releases, the Monocle models present a cleaner and more restrained visual language. A full rim construction on the right front section gives the frames a stronger character, while a special assembly detail helps maintain a visually flat surface across the frame. The Step collection, meanwhile, is built around the idea of layered construction and three dimensional form. Different components are assembled to create a sculptural appearance. New asymmetrical end pieces positioned on the reverse side of the frame stand out as a key design element. These components are secured exclusively with rivet pins, reinforcing the collection’s technical identity. Stepped transitions flowing from the front to the temples give the models a distinctive architectural appearance. Masahiromaruyama also offers two different nose pad configurations to accommodate various fitting preferences. The collections include both metal arm nose pads and direct mount compact nose pad options.

July 2026

Lookkino has introduced TRI-X technology to its children’s eyewear collection. Developed for children between the ages of 5 and 10, the Lookkino TRI-X collection stands out with its technical features and customizable design. The collection is inspired by the TRI-X concept previously used in Look’s adult eyewear collections. The models were developed to provide comfort and freedom of movement during children’s everyday activities. The collection features NIL material produced through 3D printing technology, a first in the kids’ eyewear segment. According to the brand, the material stands out for its lightweight structure and pleasant feel. NIL is also non toxic and hypoallergenic. Lookkino TRI-X frames feature flexible temples designed to adapt more naturally to facial anatomy. The collection also replaces traditional hinge systems with a new structure called Block In. According to the company, this system improves durability during daily use. The temple tips can be shortened in 2.5 millimeter sections, allowing for a more personalized fit. Consisting of four different models, the Lookkino TRI-X collection is available in a range of vibrant color options.

July 2026

EssilorLuxottica has announced plans to establish its first dedicated manufacturing infrastructure for smart eyewear in Italy. The company will launch the new production activities at its Agordo facility in the Veneto region, focusing on wearable eyewear technologies. Production is expected to begin in the early months of 2027. As part of the project, an entire production area within the Agordo plant will be dedicated to smart eyewear. Preparations for the new manufacturing infrastructure are scheduled to begin in the second half of 2026. The investment is part of a broader program covering facilities, equipment, and workforce development. EssilorLuxottica said the initiative is intended to strengthen the competitiveness of its Italian manufacturing network. The company also noted the growing strategic importance of smart eyewear within the optical industry. According to EssilorLuxottica, the investment will further reinforce the role of its Italian facilities as centers of innovation. Chairman and CEO Francesco Milleri described the decision to bring smart eyewear production to Italy as a significant strategic step for both the company and the local region. Milleri added that the project requires a strong supply chain, advanced manufacturing expertise, and high technological capabilities.

July 2026

Swiss Eyewear Group has highlighted its children’s sunglass collection under the Invu brand. According to the company, the collection includes more than 100 models designed for different age groups. With this product range, Invu aims to offer one of the most comprehensive children’s sunglass collections on the market. Every frame in the collection has been developed with the physical characteristics of its respective age group in mind. This approach is intended to provide greater comfort, fit, and wearability for children. Lightweight and flexible materials are used throughout the collection. The models also feature adjustable temple designs. Selected styles for younger age groups are compatible with headbands. The collection has been developed to support children’s everyday activities and active lifestyles. All models are equipped with Swiss Eyewear Group’s ultra polarized lens technology. According to the company, these lenses provide 100 percent UV protection. The lenses are also designed to reduce glare and deliver a clearer visual experience. The Invu kids collection stands out by combining protection with everyday comfort.

July 2026

Google has shared the next phase of its Android XR platform integrated with the Gemini artificial intelligence system, highlighting its latest developments in the smart eyewear segment. During Google I/O 2026, the company presented prototypes of smart glasses developed in collaboration with the design teams of Gentle Monster and Warby Parker, with commercial release planned for this fall. The upcoming eyewear combines features such as real time translation, navigation, messaging, photography, and voice assistance. Integrated cameras, microphones, and speakers enable the devices to interpret the user’s surroundings and provide contextual information through Gemini. Google also stated that its smart eyewear initiative is expected to expand through additional brand partnerships in the future. Developed together with Samsung and Qualcomm, the Android XR platform is regarded as the company’s most ambitious wearable technology project since Google Glass. Rather than focusing on technological spectacle, the new approach emphasizes the integration of artificial intelligence into everyday life. Google’s latest move is expected to further shape the relationship between eyewear, artificial intelligence, and wearable technology in the years ahead.

July 2026

EssilorLuxottica has announced the opening of a new research and development center in Lat Krabang, Thailand. The approximately 5,000 square meter facility is located near the company’s manufacturing operations in the region. The center will serve as a strategic hub for ophthalmic lens materials and manufacturing technologies. EssilorLuxottica aims to bring together the entire value chain, from advanced materials research to industrial process development, within the new facility. Chief Operating Officer Davide Schinetti said the center will strengthen the integration between research and manufacturing activities. The company also plans to expand its research efforts in wearable and medical technologies through the new hub. Pierre Fromentin, Head of Chemistry and Materials Technology at EssilorLuxottica, noted that the center will help accelerate the transition of new materials from the laboratory to production. The facility was designed to speed up innovation cycles and technology development. Sustainability focused air management systems have also been incorporated into the center. EssilorLuxottica stated that the facility is targeting LEED environmental certification.

July 2026

DaTE has announced the release of its exhibitor list and the opening of visitor and press registration for the 2026 edition. The independent eyewear show will take place from September 12 to 14, 2026, at Salone Margherita in Naples, Italy. DaTE aims to bring together optical retailers, international buyers, media representatives, and industry professionals. According to the organizers, exhibitor space for the 2026 edition sold out in a short period of time. The result is seen as a sign of the continued interest in the event. DaTE 2026 will also broaden its product scope. For the first time, ophthalmic lens manufacturers will be included in the exhibition. As a result, the show will expand beyond its traditional focus on frames and contemporary eyewear design. Organizers note that Naples was selected for its cultural character and energy, qualities they believe align with DaTE’s experience driven approach. DaTE President Davide Degl’Incerti Tocci said he was pleased with the show’s continued growth despite challenging conditions in both the Italian and international markets.

July 2026

Yalea has announced a new collaboration with Italian artist Alessandra Amoroso as its digital brand ambassador. One of De Rigo Group’s proprietary brands, Yalea describes the partnership as a natural connection built on shared values. Through its collections, the brand promotes a vision centered on self expression and self awareness, positioning its eyewear as a complement to women’s natural elegance. Each Yalea collection is conceived as a tribute to women who have left a mark in their respective fields. The brand is also recognized for its commitment to social responsibility initiatives. Through its Mothers Beyond Borders project, developed in collaboration with Doctors Without Borders, Yalea supports the mother and child hospital in Khost, Afghanistan. The brand also continues its international Beyond the Glass Ceiling campaign. Through this initiative, Yalea highlights the stories of accomplished women who have overcome significant barriers and become pioneers in their professions. The company views its collaboration with Alessandra Amoroso as a continuation of this vision. Active in the music industry since 2009, Amoroso is widely regarded as one of Italy’s most recognized artists.

July 2026