Ray-Ban has unveiled its new Ray-Ban House concept in New York’s Soho district. With the new space, the brand aims to move beyond the traditional retail experience. Located between Prince Street and Lafayette, Ray-Ban House has been designed as a multifunctional environment bringing together eyewear, design, music, and gastronomy. The project interprets New York’s dynamic urban culture through a more immersive and experience driven approach. Developed by the brand’s creative team, the space features fluid interiors, metallic surfaces, and mirrored ceiling details. Alongside eyewear collections, the open layout also incorporates design objects, books, and vinyl records. While eyewear remains at the center of the concept, a dedicated area showcases selected models from the Ray-Ban Studios collection. The upper floor includes a VIP space focused on customized and limited edition versions of the Wayfarer model. Ray-Ban House also features a dedicated food area curated by Chef Pasquale Cozzolino. The concept is considered a new step in the brand’s experience focused retail strategy.

July 2026

Cutler and Gross has announced a strategic partnership with Europa Eyewear as its new distribution partner in North America. Under the agreement, Europa Eyewear will serve as the brand’s distributor across the United States and Canada. The collaboration forms part of Cutler and Gross’s long term growth strategy. Through the partnership, the brand aims to strengthen its relationships with independent optical retailers while enhancing service quality. As part of the agreement, Europa Eyewear is establishing a new Independent Luxury Division within its organization. The new division will complement the company’s existing brand portfolio. Europa Eyewear currently represents brands including State Optical Co., American Optical, and Scott Harris. Cutler and Gross Ceo Jack Dooley said that Europa’s respect for brand heritage and product development played an important role in the decision to collaborate. Europa Eyewear Ceo Megan Molony stated that the company is proud to represent Cutler and Gross in North America. Company President Andy Skitmore also highlighted Cutler and Gross’s strong position within the luxury eyewear segment. Both parties confirmed that the transition process is progressing smoothly for customers across the United States and Canada.

July 2026

Kaleos has introduced its Unframed Summer capsule collection for the 2026 summer season. The collection consists of three rimless sunglass styles designed around a lightweight and minimalist aesthetic. With the new series, the brand places a strong emphasis on simplicity and visual lightness. The Unframed Summer collection includes rectangular, oval, and diamond shaped silhouettes. Each model offers a different interpretation of rimless eyewear design. The collection is conceived to place the lenses at the center of the overall design concept. Minimal structural elements contribute to a light and refined appearance. Stainless steel is used for both the bridges and temples. This construction reinforces the lightweight character of the eyewear while giving each model a distinctive identity. The collection is available in five different color options. Selected models also feature photochromic lenses. Anti reflective treatments are included to enhance visual clarity and wearing comfort. With Unframed Summer, Kaleos presents its latest seasonal interpretation of rimless sunglasses.

July 2026

Italia Independent has introduced the new Atelier Acetate collection, developed as part of its Spring/Summer 2026 product family. Atelier Acetate stands out with its bold design language and vibrant use of color. The collection combines wraparound silhouettes with striking color combinations. The models are designed to balance everyday comfort with refined aesthetic details. In the new collection, Italia Independent positions color as one of the key elements of its design approach. The frames also feature the brand’s contrasting three dimensional logo. This detail gives the models a stronger and more distinctive character. The Atelier Acetate collection consists of eyewear styles that bring together Italia Independent’s Italian design attitude and the spirit of the summer season. Traditional craftsmanship and contemporary design elements are combined throughout the collection. With its latest models, Italia Independent presents a balanced approach between comfort and visual impact. The Atelier Acetate collection further reflects the brand’s ongoing focus on materials, color, and design driven product development. The new collection offers modern and distinctive alternatives for consumers seeking an individual sense of style.

July 2026

Brett Eyewear has extended its partnership with the Wheels and Waves festival, an event dedicated to motorcycle, bicycle, surfing, and skateboarding enthusiasts, into its fifth year. As part of the collaboration, the brand introduced a new eyewear model named WW2026. Continuing uninterrupted for the past five years, the partnership is built around a shared passion for motorcycles, a spirit of adventure, and attention to detail. The new model draws inspiration from the signature construction of Brett Eyewear’s Neo Combined series. Crafted from stainless steel, the frame combines the brand’s design approach with the aesthetic identity of Wheels and Waves. Fluid lines and technical details stand out throughout the design. The stainless steel structure reflects Brett Eyewear’s focus on engineering and craftsmanship. Welded metal elements on the side shields reference the Wheels and Waves logo. The model is available in matte, gunmetal, and black color options. Category 2 polarized CR39 lenses are designed to provide contrast and visual comfort in different riding conditions. A carrying case with a neck cord complements the frame’s functionality for users who are constantly on the move. Brett Eyewear officially launched the new collaboration model during the 15th edition of the Wheels and Waves festival, held in Biarritz, France, from June 10 to 14, 2026.

July 2026

American fashion brand Anne Klein has unveiled its eyewear collection for the SS26 season. The collection brings together the brand’s classic design approach with contemporary details. New color applications and reinterpreted frame shapes stand out throughout the collection. The designs also feature a fresh interpretation of the brand’s iconic Leo lion logo. The collection consists of six new optical styles and four new sunglass models. Rounded silhouettes and crystal inspired color options are among the collection’s defining features. Selected models also incorporate details inspired by animal patterns. With the new collection, Anne Klein continues to offer sizing options designed for different face shapes. The models are available in petite, standard, and extended fit sizes, while premium acetate and lightweight metal materials are combined throughout the collection. Through this material combination, the brand aims to provide a balanced mix of comfort and durability. The Anne Klein Eyewear collection reflects the brand’s contemporary design perspective through styles suited to everyday wear. With its new season offering, Anne Klein Eyewear continues to bring its accessible fashion approach to the eyewear category.

July 2026

Ic! Berlin has introduced the new Mineral ic! capsule collection developed in collaboration with Barberini. The capsule collection brings together Ic! Berlin’s lightweight metal frames and Barberini’s mineral lens technology. In a press statement, Ic! Berlin General Manager Davide Lunghi described the Mineral ic! capsule collection as a new step in the premium eyewear segment. The models included in the capsule stand out with features designed for both everyday wear and outdoor activities. Barberini’s Rare Earth Contrast Enhancement technology is intended to improve contrast and color perception. The mineral lenses provide high optical clarity with minimal distortion. Polarized lenses help reduce glare and enhance visual comfort. Additional treatments increase resistance to scratches and mechanical stress. The capsule collection consists of three different sport inspired models. Alongside the capsule launch, Ic! Berlin also announced the addition of Argon, Fin, Yui, Oke, and Ila to the Sodium and Xenon models previously introduced as part of its 30th anniversary collection. The Berlin based brand is also preparing to introduce new models for its Mercedes-Benz and AMG collections during the season.

July 2026

Morel has introduced a new eyewear collection named Ines. The collection continues the design approach previously established through the brand’s Carla and Enigma lines. Ines is positioned as a women’s collection that highlights the color and form possibilities of acetate. With the new series, Morel combines technical precision with refined aesthetic details. The models stand out through designs that reveal the depth of the material when viewed from different angles. While some frames are presented in monochromatic colorways, others feature three color combinations. This approach brings greater visual variety to the collection. The Ines 2 model is among the key designs of the series. Its acetate construction reveals color transitions that shift according to changing light conditions. This detail creates a sense of movement across the frame. The temples feature soft and generous forms designed to adapt naturally to facial contours. With the Ines collection, Morel aims to achieve a balance between lightness and character. The new series stands out as a fresh option in the contemporary women’s eyewear segment.

July 2026

Caroline Abram has unveiled a new sunglass collection for the Summer 2026 season. The latest Caroline Abram sunglasses stand out with their vibrant colors and distinctive design approach. For the new season, the brand places a strong emphasis on oversized frames and defined silhouettes. Feminine and confident styling remains at the heart of the collection. The new sunglasses build on the Funkadelic collection, introduced last summer, featuring 8 mm thick acetate sheets that are hand crafted into bold shapes with vivid colors and striking light effects. Caroline Abram carries the collection’s expressive and eye catching design language into the Summer 2026 season. New color applications and daring frame concepts play a central role throughout the collection. Oversized frames remain among the season’s key design directions. The models feature strong color options, including royal blue and cognac tones. Transparent acetates further reinforce the collection’s modern appearance. Faceted forms and luminous details add depth to the designs. With its Summer 2026 collection, Caroline Abram continues to combine bold design with a distinctly feminine aesthetic.

July 2026

Theo has introduced its new eyewear collection named Toppings. The collection stands out with a layered design concept that combines titanium and acetate materials. At the heart of the Toppings series is the interaction between a lightweight titanium structure and a softly rounded acetate overlay. The titanium component gives the frames a clean and graphic appearance. The acetate layer adds color, depth, and a softer character to the designs. This combination of materials serves as the defining element of the collection’s visual identity. The layered construction also creates a distinctive sense of dimension throughout the range. With this approach, Theo aims to achieve a balanced combination of comfort and aesthetics. The models in the collection are presented with a two part naming system. Flat Hazelnut, Mint Matcha, Nutty Cream, Cinnamon Cappuccino, and Cocoa Mocha are among the names featured in the series. The naming concept references the collection’s structure, which brings together two different materials. With Toppings, Theo continues its design approach centered on color and material exploration. The new series reflects the brand’s creative perspective on contemporary eyewear design.

July 2026