Agbassio launches Council of Seven, its first eyewear collection built around seven distinct design characters. Featuring The Architect, The Diplomat, The Judge, The Philosopher, The Professor, The Strategist and The Visionary, the series brings together different design approaches ranging from bold geometries and minimalist titanium constructions to more sculptural forms. Made in Japan, the models combine premium Japanese acetate and titanium with gold and palladium finishes. Seven-barrel hinges, sculpted surfaces, precise bevels and carefully engineered proportions reinforce the series’ technical character, while optical and sun versions are offered in different color and lens combinations.

September 2026

Danish eyewear brand Prodesign has refreshed its brand identity to create a stronger, more contemporary expression while preserving more than 50 years of design heritage. The new identity stands out with a refined logo, more confident use of color and a new character-driven visual language. At the heart of the update is the new ‘As you are’ brand concept, expressing Prodesign’s long-standing perspective on individuality. Prodesign Brand Manager Maria Sletten said, “We’re not redefining Prodesign, we’re revealing it more clearly.” Following this new concept, the brand has carried the same approach into the designs of its first collection presented under the new direction.

September 2026

Cutler and Gross combines traditional craftsmanship with natural materials and timeless British design in its new Exceptional Horn Eyewear collection. Featuring optical frames and sunglasses, the Exceptional Horn Eyewear collection is handcrafted by skilled artisans using sustainably sourced water buffalo horn. As no two pieces of horn share the same distinctive grain and organic character, each frame has a naturally unique appearance. Prized for its lightweight feel, natural warmth against the skin and wearing comfort, water buffalo horn further enhances the collection’s refined character.

September 2026

Diff Eyewear has created a special sunglass series inspired by four key characters from the upcoming sequel to the 1998 cult film Practical Magic. The collection features styles dedicated to Sally Owens, played by Sandra Bullock, and Gillian Owens, portrayed by Nicole Kidman, alongside Kylie Owens, played by Joey King, and Dianne Wiest’s Aunt Jet. Sally offers a timeless oval silhouette with vine motifs on the temples, while Gillian interprets the classic cat-eye shape with gold-tone vine details. Kylie brings modern design together with dangling silver charms and a Y2K influence for a younger generation, while Aunt Jet combines a dramatic oversized shape with retro appeal.

September 2026