What would you like to say about Dutz’s design DNA? How do your designs differentiate you from other brands?
Dutz Eyewear’s design DNA is rooted in a playful yet functional approach to eyewear. We believe in the power of simple, thoughtful details-pure, contemporary lines, vibrant colors; the natural beauty of the eyes are fully revealed through the clean-cut design of the frames. Our frames strike a balance between bold and commercial, always in tune with current fashion trends while remaining accessible and wearable. What sets Dutz apart is our ability to bridge the gap between classic and fashion-forward eyewear. We incorporate distinctive, colorful accents in subtle ways, ensuring each frame has a unique character without being overly dramatic or ostentatious. This is the essence of what Dutz and the “Dutchies” are all about. While many mainstream brands may focus solely on trends, Dutz stands out by embracing vibrant color combinations, unexpected geometric shapes, and innovative materials and prints-all while prioritizing comfort, wearability, and durability. We believe eyewear should be inclusive, offering styles that flatter a variety of face shapes and suit every personality. The Dutz collection targets men & women of all ages. Dutz has paid special attention to those with large and small faces who have difficulty finding a frame that fits. Meeting the needs of those that require a larger or smaller size, yet do not want to compromise on design. Our mission is simple: to create eyewear that makes a statement but fits effortlessly into anyone’s lifestyle. By blending high-fashion aesthetics with all-day comfort and inclusivity, Dutz delivers eyewear that feels as good as it looks.

What are the elements that inspire you while designing your collections? Do these elements change every season? To what extent are current changes reflected in your designs?
Inspiration for Dutz frames comes from a combination of fashion trends, diverse cultures, and global influences. We translate these elements into designs that embody vibrant colors, unique personality, and the timeless simplicity and elegance associated with Dutch design. Our collections are a harmonious blend of international runway trends and everyday practicality, drawing inspiration from fashion capitals, evolving street styles, and valuable customer feedback. While our signature bold colors, striking prints, and eye-catching acetate materials remain integral to our identity, each season introduces a fresh narrative. This approach ensures our designs remain both trend-conscious and timelessly appealing.

What are your priorities in choosing materials for Dutz Eyewear collections
Quality and comfort are at the heart of our material selection for the Dutz Eyewear collections. We prioritize hypoallergenic stainless steel, Japanese titanium, Mazzucchelli acetates, and premium components to ensure every frame offers durability and long-term comfort. Over the past five years, lamination has become a hallmark of our designs, allowing us to seamlessly combine patterned acetates with both tortoise, solid and transparent acetate materials. These distinctive combinations have become the signature eyecatchers and top sellers of our collection. In August 2024, Dutz proudly launched its first series of exclusive acetates. These vivid, tailor-made color and material combinations, meticulously selected by our design team, bring creative ideas to life in bold and unique designs. By expertly working with bright transparencies and vibrant solid acetates, we create eyewear that adds originality and personality to every wearer, transforming frames into an expressive extension of individual style.

Let’s talk a little bit about the new collection you are preparing for the Spring/Summer 2025 season and the highlights of the collection…
Colourful frames are set to shine in 2025, reflecting joy and creativity in eyewear design. For Spring/Summer 2025, we are embracing a palette of vivid and natural hues, paired with clean, contemporary lines that reflect the evolving preferences of fashion-forward yet practical wearers. The Spring/Summer 2025 Dutz collection is a harmonious blend of retro-inspired silhouettes and modern minimalist aesthetics. This season, we’re showcasing frames in bold, electric hues alongside soothing earthy tones, each thoughtfully designed to celebrate individuality. Versatility is at the core of this collection-it’s playful yet sophisticated, offering options that balance daring creativity with understated elegance. We have created a range that blends striking colors with timeless shapes, appealing to both fashion-forward individuals who see eyewear as a vibrant form of self-expression and those who prefer a more subtle, refined look.

What are your favourite optical and sunglasses from the new collection? What are the features of these models that impress you the most?
One of my favourite standout models from the new Dutz collection is the sleek ladies’ model 2346-46, crafted from one of our exclusive tailor-made acetates. I’m particularly drawn to how the solid coral red lining contrasts beautifully with translucent aqua, burgundy, and hints of brown. This combination creates a striking yet elegant look that balances subtle sophistication with everyday comfort. From the Dutz Sunz collection, my favorite is model DS027-45, a bold, feminine design inspired by the chic glamour of the 1970s. Made from premium Mazzucchelli acetate, this frame features vibrant color-blocking in electric blue and warm brique, adding a contemporary edge to a timeless style. It’s perfect for those who want their sunglasses to make a bold statement.

Dutz Eyewear will celebrate its 20th anniversary in 2025. Do you have any surprises or innovations planned for this special anniversary?
Our 20th anniversary in 2025 marks two decades of vibrant and colourful designs, and we’re excited to celebrate this milestone in style. To commemorate the occasion, we’re planning exclusive limited-edition frames, special Dutz giveaways, and global events that highlight our journey from an ambitious Dutch startup to an internationally recognized brand. This celebration is our way of expressing gratitude to our loyal customers, partners, and employees who have supported us along the way. At the same time, it’s an opportunity to look ahead and set the tone for the next 20 years of Dutz Eyewear-continuing to innovate, inspire, and bring bold, unique designs to the world.

Hello Harco. How do you position Dutz as an independent Dutch brand in the global market? How do you approach increasing brand awareness?
Harco Witteveen: As a fiercely independent Dutch brand, Dutz thrives on being bold and unapologetically unique. We set ourselves apart with fearless designs, top-tier craftsmanship, and a “no-nonsense” approach to customer service. Our global strategy focuses on strengthening distributor relationships, leveraging dynamic digital marketing, and showcasing our brand at premier optical fairs such as Silmo Istanbul (in close cooperation with our local eyewear partner Optomod), Silmo Paris, Opti Munich, and Mido, as well as smaller, more local fairs. This collaborative approach with local partners ensures maximum visibility in key markets.

You are represented in Turkey through your distributor. Could you tell us about the contributions of this cooperation to Dutz’s plans and goals in the Turkish market?
Harco Witteveen: Our distributor partnership in Turkey has been instrumental in enhancing our brand’s presence in this vibrant, fast-growing market. By tailoring our marketing strategies to local preferences together with our partner and fostering strong retailer relationships, we’ve successfully positioned Dutz as a go-to brand for fashion-forward eyewear lovers in Turkey.

What are your thoughts on the development of the Silmo Istanbul Optical Fair, which was held for the 11th time, and the values it adds to the sector
Harco Witteveen: Silmo Istanbul has become a pivotal platform, especially in its 11th edition, for connecting international brands with key regional players. By exhibiting in Silmo Istanbul, Dutz gains invaluable visibility in Turkey and surrounding markets, while the fair strengthens our industry relationships and solidifies our commitment to growth ambitions. Silmo Istanbul not only amplifies brand visibility but also fosters a sense of community within the global optical sector.

December 2024

We know that Moscot has a long heritage as an iconic brand. What would you like to say about Moscot and its milestones?

As a family-owned business for over a century, our focus on quality, craftsmanship, service, and expertise has allowed us to grow and build a loyal following worldwide.

How would you describe Moscot and its vision of eyewear?

As a downtown NYC brand, our DNA is rooted in the Lower East Side where we were born. My great-grandfather Sol always said, “You must know your past to know where you’re going,” and this guides everything we do. While we honor our heritage, we don’t rest on our laurels. We stay true to core values like treating people fairly and doing things for the right reasons. Eyewear is both a medical device and a fashion accessory, and it’s this unique balance that defines us.

Could you tell us about Moscot’s design DNA and how it differs from other brands in this sense?

Our aesthetic is unique because it evolved naturally over time. Our Shops feel like stepping into my grandma’s living room, full of knick-knacks and nostalgia. At the heart of Moscot are the incredible people we consider part of our extended family, serving customers for generations. We pair this with a collection of timeless eyewear that blends traditional craftsmanship with modern flair.

Let’s talk about Moscot’s 2024-2025 Fall/Winter collection and its highlights…

The Fall 2024 collection reflects both our past and future. It combines timeless shapes with iconic design elements, featuring bold chunky acetate frames alongside delicate metal classics. We offer multiple frame sizes because we know one size doesn’t fit all. Finding the right frame for your face and style, along with a proper fit, is essential, as we always consider each individual’s lens design and prescription needs.

Could we talk about the subjects that inspire Moscot designs? How are current developments reflected in your designs?

We draw inspiration from our family archives, historical bestsellers, and the customers who come through our doors. Located on the Lower East Side, our design office thrives in this eclectic melting pot of style and culture. We blend function and fashion by focusing on fit, while enhancing frames with distinct colorways, lenses, and material details.

We know that Moscot has a strong connection with music. What does music mean to Moscot? What are its influences on your collections?

Being in the Lower East Side for over 100 years, we’ve naturally connected with artists, including many musicians and celebrities who’ve been customers. In a neighborhood rich with creativity, my father, Harvey, combined his passion for music with Moscot by launching Moscot Music, where both up-and-coming and renowned musicians perform in our Shops worldwide. Music reflects the creative, independent spirit that resonates with our brand’s unique style and aesthetic.

For the upcoming year 2025, should we expect new collaborations, openings or collection surprises from Moscot?

In 2025, we’re celebrating 110 years with exciting surprises, new launches, and fresh products!

You are represented in Turkey through your distributorship. How would you evaluate this cooperation and Moscot’s position in the Turkish market?

We have wonderful partners in Turkey who have helped share the Moscot story. They’ve connected us with like-minded retailers and opticians who offer Moscot frames and pass our story on to their customers. We like to say, when you wear Moscot, you’re wearing more than glasses – you’re wearing a piece of NYC, history, and family.

As Moscot, to what extent does exhibiting in international optical fairs contribute to your brand awareness worldwide?

We find global partners who align with our values and curate our brand in a way that reflects who we are. We’re also opening Moscot Shops in cities where we have fans who appreciate our approach to eyewear. Alongside our shops, Moscot.com and social media help us share our story and grow brand awareness worldwide.

Could you evaluate the development and market impact of Silmo Istanbul Optical Fair, which will be held for the 11th time in Turkey in partnership with Silmo?

The Silmo Istanbul Optical Fair plays a valuable role in helping Moscot connect with partners who appreciate our heritage and are passionate about telling our story. Events like these provide a great opportunity to find like-minded retailers who understand the unique qualities of our brand and are committed to representing Moscot in a way that aligns with our values.

November 2024

Rimless is indeed a challenge, both for you as a manufacturer and for the optician, isn’t it?

Indeed it is. Rimless eyewear can certainly be described as a supreme discipline. Developing a long-lasting, durable and at the same time barely visible connection technology for lenses and frame parts is a challenge. Despite all the technical complexity, we naturally always keep an eye on making the glazing as simple and convenient as possible for the optician.

This year you are once again focusing on rimless eyewear, this time presenting the new Ease Pro collection. How long did you work on the new models and how many models are in the range?

“Less eyewear, more effort” is a formula that fits quite well here. A lot of detailed work, which was an exciting task for us, but it also got on our nerves from time to time. In total, we took around two and a half years to develop the joining techniques and the additional design elements until we had a collection that we are completely convinced of. The Ease Pro starts with 20 lens shapes. With a rimless collection, the optician is basically free to design the lens shape.

Why didn’t you simply add the new models to the existing Ease collection?

We somehow sensed that we could go one step further with the collection than just developing new shapes. That it could do even more visually and technically. As is so often the case, we were driven by our desire for perfection. The fact that we consistently manufacture in Germany means that we literally have development and quality “in the palm of our hand”. We are close to our customers. To our optician customers, but also close to the end customer through our Markus T brand store at the company site in Gütersloh-Isselhorst. This allows us to test and implement customer feedback and needs directly. With the Ease, we have recognized the potential in the technology and have also broken new ground in the design.

What exactly distinguishes the Ease Pro from the Ease?

It’s not just the overall look that’s different, but also the glazing technology. We have developed a unique combination that is not yet available on the market. While the Ease was glazed with plastic sleeves in a double hole, the glazing technology of the Ease Pro dispenses with additional sleeves and works with the force of the filigree titanium parts. Thanks to a special mechanism, the connecting parts lock into each other, creating an absolutely secure connection that can only be released again with the aid of tools – for example, for re-glazing.

Does this also affect the design of the glasses? Does anything change visually?

The bridge and temples are made from our material of choice: titanium. We deliberately opted for a less delicate look for the Ease Pro, which offers more options for an individual design. A little more material, a bolder design language, which can be emphasized by color and additional add-ons, deliberately make a statement with the Ease Pro. Also, as always with Markus T, the richness of the color palette stands out in this collection. The basic model is available in our eleven titanium colors as well as with high-quality PVD 24 carat precious metal coating in gold, rose gold and with a new, elegant platinum coating.

If you want something a little more eye-catching, you can upgrade your rimless Ease Pro with a silicone ring. What colors are these available in?

Yes, you can upgrade your rimless Ease Pro with a silicone ring. We offer the silicone ring, which lies in the glass groove, in transparent, blue, bordeaux and black. The subtle color accent emphasizes the shape of the lens without giving up the rimless character of the frame.

So what else stands out in the new collection?

We have designed individual add-ons for each lens shape. These polyamide add-ons are also placed around the lens, hold in the lens groove and can be easily replaced. They give the glass a more striking frame and play with shape and color.

Kaynak: Spectr

October 2024

What initially attracted Kaleos to collaborate with Hey, and how does this partnership align with the brand’s overarching philosophy of “The Beautiful Shape”?

We believe in different synergies and the added value and inspiration from two different sides. Hey is a creative studio specialising in graphic design and illustration that masters the art of visual language. They are known for their use of colour and irreverent visual code, and we thought their expertise on this would make a super nice addition to the development of our brand Dna “The Beautiful Shape”. Hey x Kaleos eyewear evokes the playful essence of Hey’s colourful drawings while being technically very complex. This collaboration perfectly incorporates the essence of both brands: focus on shape with an irreverent visual code.

In what ways does the new showroom reflect Kaleos’ commitment to innovation and creativity, beyond just the design of your eyewear collections?

Our new showroom is completely linked to our commitment to innovation, creativity, and our brand DNA. It’s fundamental to us to be surrounded by objects that breathe authenticity. Design objects with special shapes make part of our everyday lives. At home, at the office, at our showroom, everywhere. Design and shapes are our foundation and of course, this needed to be imperative when renovating our showroom.

As Kaleos continues to progress, what values and principles remain constant for the brand? How do these values influence the design process?

As I just mentioned earlier, design and shapes are our foundation. As a modern company, we also must keep up with the times. We are constantly on the lookout for design suggestions, trends, and new constructions to be able to offer innovative product designs always with a focus on shape.

What surprises are waiting for us in the near future regarding Kaleos? Are you thinking about new collaborations?

Yes, I can actually inform you that Kaleos has started preparations for a ‘super limited edition’ collection that we have never done before and that already excites us a lot. But unfortunately this is all I can say for now.

Source: 20/20 Europe

September 2024

What are the services you offer to partners in the optical business who want to launch a 3D printed collection?

Our manufacturing services offer partners a standard onboarding process, providing a seamless pathway to delve into the possibilities of AM (Additive Manufacturing) for eyewear. Leveraging our extensive expertise in AM of eyewear, we have refined our process over the years to ensure efficiency and effectiveness. This standard approach serves as a foundational step for partners to explore and understand the potential benefits of integrating 3D printing into their eyewear collections. In addition to our standard onboarding, we provide custom onboarding services tailored to meet the unique needs and quality standards of individual brands. This personalized approach is guided by experienced sales engineers and a dedicated team of production experts. Through close collaboration and attention to detail, we strive to align our offering precisely with the specific requirements and preferences of each brand. This tailored approach ensures that partners receive a customized experience that meets their exact needs and expectations. We also offer a range of personalization options of eyewear collections, with or without a digital experience.

Tell us about the collections you have recently developed and explain the innovation and design work behind them?

We’ve collaborated with weareannu, who choose a bio-based material for their incredibly thin and lightweight collection. The bio-based material that we use offers extremely high impact resistance and you can achieve very nice colours, muted tones, vibrant and pastel colours. We’ve supported Odette Lunette with this same material for children’s eyewear, which was awarded a SILMO d’Or in 2023. Yohji Yamamoto wanted to do very unique sculptural frames as limited editions in their collection and these were introduced at MIDO 2024 and we will continue doing this in the coming years. In the consumer segment of smart eyewear, we have intensively collaborated with MORROW, who was awarded with a SILMO d’Or for their technology. We are currently working with multiple retailers that offer personalization at scale.

You started working with translucent materials towards the end of last year. Are you already putting out designs that are translucent and what are the differences in producing with this material?

We are in a pre-commercial stage and still developing and fine-tuning this offering. The new translucent material is the result of five years of extensive trialling of over 50 different materials against the gold standard of established eyewear materials, including tests for bio-compatibility, thermal resilience, and impact resistance.  After looking at these 50 materials, we chose translucent to bring to the market. Our idea is not to compete with acetate, but this material offers the ability to play with complex shapes, intricate structures, and textures that are impossible to replicate with traditional production techniques, allowing designers to move beyond what is possible with acetate. Multiple projects are currently in the works with partners to ensure there is a product market fit.

Can we expect more new finishes coming up in 3D printed or other new developments? Do you work with 3D printed titanium or other metals?

Yes, with translucent we are expecting to have nonporous, smooth and translucent surfaces, and in terms of complexity we can add layers to create depth. With textures, we have an expert team of designers and engineers that custom develop textures with software from Materialise. This is applied on a variety of frames, using components that can be put together to add multiple colours to the same frame (bi-colour frames). Titanium or other metals – yes. Titanium is the main precious metal that we offer, in combination with an artisanal manual finishing process, which has been awarded the SILMO d’Or 2018 with McLaren and we have realized it with other luxury collections (Porsche 50Y anniversary frames, 2022). We think 3DP has established itself as a technology that can offer flexibility and efficiency. As sustainability is becoming a major agenda point, we expect the adoption of 3DP in eyewear to continue strongly in the coming years. We expect our new materials to drive this growth as they offer new possibilities in terms of look and feel.

Source: 20/20 Europe

August 2024

Talking about sustainability also means finding solutions with a lower environmental impact: for this reason, we planned the construction of a Waste Recovery Centre, which will be able to treat the cellulose acetate waste generated by our processes and transform it into End of Waste, to be recovered in the chemical recycling plant of our supplier Eastman. This circular process of acetate waste recovery can also be offered to our customers, helping to reduce the global quantities of waste that are currently sent to landfill.

How does the company incorporate sustainability into its corporate direction, and can you elaborate on its efforts, particularly in developing sustainable materials like M49 bioplastic?

Most of the investments carried out in recent years have been directed towards improvements in processes, materials and technologies so as to have a better impact on the environment. One of them is M49, Mazzucchelli bioplastic, whose formula combines the physical mechanical characteristics of the classical formulation with a characteristic of strong eco-sustainability. Traditional plasticizer has been replaced by a plasticizing solution of vegetable origin, thus making M49 a bioplastic with a remarkable bio-based content. A far more recent example of Mazzucchelli commitment to sustainability is the collaboration with the US company Eastman started in 2020. Following this collaboration, Mazzucchelli has decided to add to its production the manufacturing of sheets made with Acetate Renew™, an innovative flake generated through a process, called Carbon Renewal Technology, that transforms plastic waste into primary molecules in order to obtain the raw material again.

Mazzucchelli 1849 is known for collaborating with some of the best companies globally. Could you share examples of successful collaborations and how these partnerships have contributed to the company’s success?

We collaborate with all our customers trying to share innovation and improvement programs and projects, ranging from system integration to the development of new products. We are very proud of the collaboration with our main raw material supplier, Eastman Chemical, one of the most important companies in the world in the production of plastic materials and at the forefront of chemical recycling processes. The collaboration with Eastman will allow us to create a circular waste and waste recovery process that goes in the direction of increasing the sustainability of our businesses.

How does Mazzucchelli 1849 envision its role in the future of the cellulose acetate production industry, and what steps is the company taking to adapt to emerging challenges and opportunities?

Mazzucchelli wants to continue to play an important role in the world of cellulose acetate. Mazzucchelli is and wants to continue to be the most important reference for those who work in the eyewear market, especially, but not only, high-end eyewear. This is why it is important to guarantee innovation not only in design and color variations, but in materials and processes, as far as production and supply chain integration are concerned. Today it is no longer enough to be able to make a product that is aesthetically and technically up to par; it is necessary to develop solutions that respond to the needs of material sustainability, increasingly high quality and increasingly flexible and fast service. Mazzucchelli is investing resources and energy to respond to new emerging needs, and the investments in the new factory and the waste recovery center are just some of the new steps we are taking.

Source: 20/20 Europe

July 2024

We have successfully introduced a new logo, a fresh corporate identity and a simplified website. We are proud and happy with the result. We enjoy working with our new brand identity every day.

How did the rebranding process develop, how much role did your corporate culture play in this process?

The entire rebranding process was a far-reaching and well-considered decision that we implemented with the help of external professionals. You need fresh perspectives and expertise for a process like this. We chose the Rabensteiner agency from Innsbruck. Their experience, creativity and patience were exactly what we were looking for. Together with Ulrike Hirtzberger, we developed a comprehensive brand strategy that included positioning, competitive analysis and other key elements. We then worked on the details on this basis. The end result was more than just a new logo – it was the birth of #planetrolf – “Rolf. Naturally handmade”, a brand identity that fully reflects our values and vision. Our design approach combines high-tech with traditional craftsmanship and underlines our passion for aesthetics and functionality. The rebranding process was an opportunity to bring these elements even more to the fore. A love of technology, craftsmanship, nature and design – these are all key elements of our Dna that we are expressing in our new brand identity.

Are there any particular designs or design elements that you want to emphasize as part of the rebranding?

Rolf focuses on timeless design, characterized by clarity and understatement. Our design is characterized by a harmonious design language. We believe that good design starts in the gut, goes through the head and touches the heart. Aesthetics and technology are equally important. Rolf transforms complexity into simplicity.

How does understatement in design manifest itself?

In the functionality and beauty of our products. At Rolf, you don’t recognize a pair of glasses by their eye-catching logo, but by their balanced shape and subtle, functional elegance. Our eyewear proves that functional design can also be beautiful. Each frame contains innovative know-how and natural simplicity. Giving these aspects more space and strengthening the Rolf brand as a framework for our products was the core of our rebrandings.

Does the rebranding also involve adapting or expanding the collections?

Absolutely. In addition to maintaining our existing collections, we will continuously introduce new products and collections. For example, we presented the Fusion collection lately. This collection combines our technical expertise with natural materials – a real milestone for us. To this end, we have invested in the modernization of our machinery. This investment underlines our commitment to high-tech, innovation and independence.

So #planetrolf stands for?

Innovation, for constantly questioning the status quo and for our commitment to producing high-quality and durable eyewear from renewable raw materials. We communicate openly and transparently and leave it up to our partners and customers to decide what they consider to be sustainable and honest products. Our approach to sustainability is based on our own standards and beliefs and not on external organic or eco-labels. Everyone who can identify with our products meets at #planetrolf.

Source: Spectr

June 2024

How did your story with Oliver Peoples begin, and how was the collaboration for your first eyewear collection born?
It’s been over twenty years since I purchased my first Oliver Peoples frame and I feel this is a very special full-circle moment to come together for a collaboration with such a storied and elegant brand. I wanted to work with Oliver Peoples because I appreciate the integrity of their product and it felt very natural to expand my RF brand with them. There was also a strong alignment on what we wanted performance eyewear brand to be, something very functional, yet also a luxury piece.

How important were the little details for you when designing the collection? Which detail is your personal favorite?
I’m a big fan of details and we focused very closely on making every angle and function of the frame special, whether it’s the lightweight design, high optical quality lenses and dedicated details, including a custom corewire and temple tips inspired by a tennis racquet and the usage of number 8, aligning with the amount of career wins I had at Wimbledon. If I had to choose one, my personal favorite is the custom corewire pattern inspired by vintage tennis racquets. It’s a special, subtle reference to my sport.

Every pair from the collection is designed for comfort and ease. Tell us more about how you achieved that each pair fits consistently throughout the performance, whether uphill biking or being in the midst of a tennis match?
Fit was a big focus for me when working with the development team. I wanted to make sure our sunglasses especially did not slide on the face in any activity, whether sport or everyday life. The end result is rubber grip details on the nosepads and temple tips that help prevent sliding. The lightweight design also helps the frame balance on the face.

The collection has a lot of exclusive details that honor you and your legacy. How did you decide on including particularly number 8, the custom corewire pattern and the octagonal RF metal logo piece?
These elements are such nice hidden details in each frame. The number 8, like previously mentioned, is a reference to my career titles at Wimbledon, as well as my birthday, which is 8.8.81. The custom corewire pattern and octagonal temple tips are a subtle reference to tennis, with the corewire inspired by vintage strings and the temple tips being octagonal like the shape of a tennis racquet end piece.

What would you like to say about the properties of the lenses you used in the collection?
The RF x Oliver Peoples collection introduces lenses that redefine visual clarity, incorporating Colour Enhancement technology to amplify the hues of outdoor environments, from the sea to the forest and city. Polarised lenses slice through glare effortlessly, while mirrored surfaces add mystique and sleekness.

One of the most recognizable pieces of the collection is the Mr. Federer frame. What makes it so recognizable and how did you come up with the name?
The shape of Mr. Federer is inspired by the Oliver Peoples sunglass that I wore to the Met Gala. I’ve always been a fan of that timeless square lens shape, but for our collaboration, I wanted to incorporate this look in a sportier way. This resulted with a timeless, sophisticated style, yet still having all the same performance details as the other frames in the collection, including the high optical quality lenses, rubber grip features and custom details.

May 2024

You became the Director and Creative Director of this well-established brand by embracing the legacy of your designer father Alexander Wintsch. Could you tell us about how your career was shaped? How did your interest in design begin?
I attended IE University in Madrid, where I pursued a degree in Business Administration. While my focus was on business studies, IE is widely recognized for its emphasis on technology and innovation. It was during my time there that I developed a keen interest in the intersection of innovation, design, and business. My father is the most creative person I know. With over 40 years of experience designing for numerous brands, he introduced me to the world of eyewear design. His influence on me has been profound; from a very young age, I accompanied him to his office, where I would play with colorful acetates and witness the creative process firsthand. Upon completing my degree, I fully immersed myself in his career. One of the most valuable lessons I learned from him is the importance of discovering and collaborating with new suppliers. We frequently travel to different countries to source the finest materials, ensuring that our creations are truly unique. The impact of my father’s guidance and mentorship on my life cannot be overstated. He has not only shared his passion for design with me but also encouraged me to explore my own creativity and voice.
What would you like to say about Alexander Wintsch’s design language? How does it differ from other brands at this point?
Alexander Wintsch’s design language is a unique blend of tradition and innovation, standing out for its elegant and timeless style. Rooted in family heritage, Wintsch’s creations capture enduring elegance while incorporating fresh, innovative elements. This balance resonates with authenticity and excellence, appealing to clients who value both tradition and modernity. Wintsch’s attention to detail and commitment to sharing family tradition ensure each piece is a tribute to the past and a glimpse into the future, creating a lasting connection with discerning clientele.

What are your sources of inspiration for your collections? Do your inspirations differ in each new collection?
There are two main sources of inspiration that accompany our brand: the family legacy and market trends. The value that underpins our brand is rooted in our family legacy, particularly inspired by my grandmother and my father’s childhood. My grandmother was a remarkable woman, ahead of her time and remarkably courageous. All these elements are imbued within the collections we design. We strive to infuse our collections with meaning through Swiss values and culture. To achieve this, whenever we travel to Switzerland, we seek inspiration, as seen in our latest Davos collection. Another clear source of inspiration is international trade fairs, where our team of designers regularly attends to capture new trends, colors, and materials. Additionally, visiting the factories we collaborate with is fundamental. What is offered to you versus what you see can often be two different things.
Could you tell us about the characteristic structure of the brand’s famous Icon collection? Will this exclusive series expand with new models?
The idea behind the Icon collection is to maintain the best-selling models over time or to create unique and retro models that do not follow market trends but rather serve as a symbol of our brand. Yes, we will definitely expand it over time with new special models that have a strong brand identity.
Your latest Davos collection has striking details that stand out. Could you tell us about the characteristics of Davos?
Our latest Davos collection is a testament to our commitment to introducing capsule collections that maintain the essence of our Swiss inspiration. This year, we’re excited to debut two capsule collections: Davos and Arosa. Davos, named after the picturesque ski town in Switzerland where winter sports competitions are highly popular, embodies a retro aesthetic with unique hinge details and bamboo temples. Crafted with meticulous attention to detail, this capsule collection draws inspiration from the exhilarating world of winter sports, including slalom, snowboarding, and ski jumping. Each frame features special touches such as pin terminals, intricately engraved temples, and subtle embellishments on the front, all crafted from eco-acetate materials. In September, we’ll be launching the Arosa collection, inspired by another charming Swiss ski village where we often spend our holidays. This exclusive collection will feature frames crafted from titanium, offering a luxurious and durable option for eyewear enthusiasts.
Which are the most special designs for you at Alexander Wintsch and why?
The most special designs for us at Alexander Wintsch undoubtedly reside in the Icon collection. The most iconic ones are the AW6145 Sulegg and AW6144 Grunhorn. We’re constantly working to develop more lines inspired by these two models. However, our designer Alexander’s personal favorite is the women’s model, AW20155 Bernnina.
You are represented in Turkey through your distributorship. What could you say about the contributions of this co-operation to the Alexander Wintsch brand?
We are very pleased to have Optiser as our exclusive distributor in Turkey. It was during my first visit to the Silmo Paris fair when curious individuals approached our stand. They were seeking a retro brand that stood out from others in the market and were drawn to us, even with a small, tucked-away booth. Thanks to them, the brand has not only grown in Turkey but also internationally. They instilled confidence in me that the brand could become significant. Today, we are represented in more than 15 countries, but undoubtedly, the best representation is in Turkey. They share our values of tradition, family, and fashion. Additionally, in Turkey, they have exclusive models tailored for the market and always stay ahead with the latest trends.
As one of the brands represented at the Silmo Istanbul Optical Fair in Turkey, how would you evaluate the fair and your presence in the geography reached by the fair?
We are honored to be part of such a significant event, like Silmo İstanbul Optical Fair, for our brand. Having personally attended the fair, I’ve witnessed its effectiveness in representing our brand and showcasing our latest collections. The fair’s management team does an excellent job in this regard. Our presence at the fair provides us with valuable opportunities to connect with industry leaders and potential customers, while also gaining insights into the evolving trends and preferences of the Turkish market. Given Turkey’s status as a rapidly expanding market, participating in this fair allows us to capitalize on growth opportunities and strengthen our brand presence in this region.

April 2024

How does the Dita Lancier collection differ from the classic Dita collection in terms of product design and use?
The Dita collection is strong with many bold shapes and colors, including its signature black and gold combinations on many styles. The Dita Lancier collection is trendy and lightweight with exceptional comfort, wearable shapes and earth tones.

What are some of the typical designs we see in Dita Lancier?
You will find a wide range of designs in the Dita Lancier collection. On the optical side, we have a combination of classic, fashion-forward and retro shapes in both high-quality titanium and Japanese acetate. Our sunglass collection includes a variety of navigator, aviator, modified round and square shapes using mixed materials and custom features.

Dita Lancier is also positioned in a sports environment. Which sports are you most associated with?
The Dita Lancier sunglass collection is not a sports sunglasscollection per se. Dita Lancier is an active lifestyle sunglass brand. Our proprietary sun lenses work incredibly well for a variety of activities.

A high-quality visual experience is especially important. What sets your lenses apart?
The custom color tint formulas of our sunglass lenses, combined with an extremely high quality AR coating and polarization (where applicable), make our lenses unique. The clarity and color contrast of all 3 lenses is second to none. You just have to try on a pair of Dita Lancier sunglasses to experience the difference.

You differentiate between Land, Sea and Air. What are the special features of the lenses for land activities?
Our Land lens is the best combination of full polarization and high contrast. The Dita Lancier Land lens meets the realities of everyday activities by dramatically reducing blinding glare while fully preserving natural depth perception. For road and trail environments, the brown polarized Land lens contrasts with reds, greens and yellows. Full polarization and high contrast provide increased clarity, revealing vivid colors and optimal visibility on land.

What sets the Sea category apart?
Our Sea lenses offer the ultimate in glare reduction for all water activities: beach, boating, sailing, fishing. The Dita Lancier Sea lens features fully embedded polarization technology that eliminates most reflected surface glare without sacrificing contrast in and around open water. This gray lens contrasts reds and skin tones against the blue background of the ocean and sky. It has maximum polarization.

And what about the Air category?
Our Air lenses are non-polarized for maximum contrast without compromising depth perception in all light conditions. Not only are these lenses great for hiking, skiing and mountaineering, they are also great for pilots who cannot wear polarized lenses. The improved contrast and depth perception make them the best choice for any ball hitting sport such as golf, handball or tennis.

What material do you prefer? Is there a material difference between sunglasses and optical glasses?
Actually, we don’t differentiate too much between optical and sun in terms of materials. All Dita Lancier metals in both the optical and sun collections are high quality titanium. We use Japanese acetates in both, which are cured longer than standard acetates. This allows the acetate to be thinner without breaking and to withstand more extreme temperatures without deforming. The only difference is that only our Sun collection uses a super lightweight nylon material for the more athletic sunglasses.

Source: Spectr

March 2024