Benetton Introduces the Sun25 Series

Known for its bold use of colors and cheerful design approach, United Colors of Benetton perfectly brings to life its children’s optical collection and, for the first time, children’s sunglasses this season. The eyewear for the 2025 summer season, with its bright colors and playful patterns, is set to become a favorite among little ones. Benetton’s children’s sunglasses collection is expected to receive as much attention as the adult collections, thanks to the brand’s unique design philosophy and striking color combinations. The unisex Verona model in the collection is offered in two colors: milk blue and milk pink. Featuring a bold and geometric shape, the blue version creates contrast with dark blue temples, while the pink version stands out with lilac temples and line details. Both designs feature Benetton’s iconic dot detail on the temple tips. The Florence model offers a slightly more mature style with its milk green color. The turquoise acetate front frame combined with lilac temples gives children a cheerful yet sophisticated look, complemented by fine line details on the nose bridge. The Catania model, designed for kids who love retro style, features a round metal frame. This silver-colored model carries the brand’s distinctive character with dark green lenses, green temple tips, and Benetton green stitching detail.

June 2025

New Colors for Hyperopes

Arma Lens has started production in 6 colors for its highly admired special collection Ultra Max series, designed for hyperopes. The new Ultra Max contact lenses have a one-year lifespan and are offered in six striking shades. The Arma Ultra Max collection stands out as one of the best-selling contact lenses in the premium quality contact lens market. It is a pleasing development for hyperopic contact lens users that contact lens specialist Arma Lens manufactures the Ultra Max collection in powers ranging from +1.00 to +6.00. Due to the limited availability of colored contact lenses for hyperopes, Arma Lens continues to develop the most effective solutions by taking user needs and complaints into account. The contact lens company is launching six new colors added to the bestselling Ultra Max series as Ultra Max Pearl, Ultra Max Green, Ultra Max Blue, Ultra Max Smoke, Ultra Max Hazel, and Ultra Max Topaz. Arma Lens has announced the technical specifications of these new contact lenses produced in six colors as Dia: 14.2 mm BC: 8.6. To become one of Arma Lens’s exclusive distributors, which operates only through a dealership system across Turkey, and to access profitable cooperation opportunities, you may contact the company.

June 2025

Arıkan Group Embraces Father’s Day

Arıkan Group offers perfect options for Father’s Day with its brands Quantum, Slazenger, and Lee Cooper, each appealing to different styles. While Lee Cooper revives dads’ style with designs that bring out a youthful spirit and energy, Quantum offers them elegance with refined details and modern lines. Slazenger, on the other hand, combines sporty elegance and comfort, offering sunglasses that dads can wear comfortably during weekend activities or in daily life. All three brands bring together functionality, elegance, and affordability in their collections, making dads feel special. For those looking for a gift that is both stylish and comfortable, Arıkan Group collections make an excellent choice. This Father’s Day, the company has prepared exclusive models under the Quantum brand to offer dads elegance and bold designs together. Quantum adds elegance to styles with its eyewear collections that are both modern and timeless, appealing to dads of all ages. Designed with a combination of wooden temples, metal, and acetate, the models add a refined touch to their daily lives and dazzle with their details. Quantum’s most admired models have also been the choice of legendary football names like Emre Belözoğlu and Arda Turan. Arıkan presents Quantum’s striking eyewear as wonderful gift options to help win the hearts of legendary dads. With the Slazenger brand, the company also addresses dads looking for sporty elegance and comfort this Father’s Day. Arıkan Group considers Slazenger’s sunglasses collection an ideal choice for dads seeking comfort during weekend getaways or time outdoors, while also being durable enough to keep up with holiday plans. Slazenger’s sunglasses collection stands out with its aviator and faceted frame models. These designs, differing from the classic frames often seen in Slazenger’s other collections, allow dads to make more unique and stylish choices. With their elegance and solid structure, Slazenger models stand out as sunglasses that dads can comfortably use while doing sports or enjoying time outdoors.

June 2025

Nano Vista Offers Freedom of Movement

Blending functionality with style in children’s fashion, Nano Vista wins over both parents and little ones with its colorful and playful designs tailored specifically for babies and kids. The brand leads the way in children’s eyewear, offering fashionable looks that also protect eye health, thanks to flexible, durable, and ergonomic frames. Crafted from natural Siliflex™, Nano Vista’s ultra-flexible and impact-resistant frames weigh only 5 to 9 grams, making them ideal for active lifestyles. These frames provide unrestricted freedom of movement and feature two secure fitting systems—adjustable temples and an interchangeable head strap—ensuring they stay perfectly in place during playtime, rest, or even sleep. Nano Vista’s prescription glasses can easily be transformed into sunglasses with the Solar Clip feature. Free of metal parts, the frames offer maximum safety against bumps and falls, delivering a trustworthy solution that fits seamlessly into the world of children. Recommended by pediatricians and ophthalmologists around the globe, the brand uses hypoallergenic materials to eliminate the risk of allergic reactions, even for the most sensitive skin. Its designs also prevent nasal bone deformation, providing long-lasting comfort—especially for infants. Nano Vista further stands out with its bio-coloring technology, promoting an eco-friendly production process that aligns with modern sustainability values.

June 2025

Fake Sunglasses Can Trigger Cataracts

Warm, sunny days have finally arrived — but while enjoying the sunshine, don’t put your eye health at risk. According to experts, counterfeit sunglasses that are widely sold on the market may open the door to serious eye diseases, including cataracts and macular degeneration.

Eye Health is Not Age-Dependent
With the sun now higher in the sky, UV rays hit more directly and can lead to serious eye conditions. Studies show that individuals exposed to UV radiation for prolonged periods have a 60% higher risk of developing cataracts. And this risk isn’t limited to older adults — people in their 20s and 30s are also considered high-risk. Sunglasses stand out as one of the most practical ways to protect your eyes. When properly chosen, they can help prevent UV-induced issues such as cataracts, macular degeneration, pterygium (surfer’s eye), and corneal damage.

Symptoms May Vary
Depending on where the cataract forms in the lens, symptoms can differ. In myopic eyes, vision can worsen rapidly, and astigmatism may develop. Cataract patients may see shadows, perceive colors as dull or faded, and experience more difficulty seeing in either bright or dark environments. Other signs include double vision, blurred or distorted vision, loss of depth perception, eye fatigue, and headaches linked to developing astigmatism.

Why Are Fake Sunglasses Dangerous?

  • Dilated pupils: Dark lenses trick the eyes into thinking there is less light, causing the pupils to dilate.
  • More UV exposure: Dilated pupils allow more harmful UV rays to enter the eye.
  • Lens and retina damage: As the eye struggles to filter this intense light, the lens and retina can be damaged, significantly increasing the risk of cataracts.

One of the rules to be considered when buying sunglasses should be antireflective and ultraviolet-blocking coating. It is necessary to use eyewear approved by the Ministry of Health. Eyewear bought cheaply from the street vendors often do not carry these features. This eyewear is very harmful to eye health. For this reason, you should definitely buy your sunglasses from optical stores.

June 2025

Contact Lens Use Among Students

For students who begin wearing contact lenses at a young age, adhering to hygiene practices and attending regular eye exams plays a crucial role in preventing potential vision problems later in life.

Maintaining eye health and using contact lenses correctly is especially important for students who start wearing them during adolescence. Although contact lenses are often chosen to improve visual quality and enhance daily comfort, poor hygiene practices can lead to serious eye health complications. That’s why it’s essential not to overlook the basic rules of proper contact lens care.

Scientific studies on contact lens use have shown that, when used properly and consistently, contact lenses significantly contribute to maintaining eye health. However, approximately 60% of contact lens wearers occasionally neglect hygiene guidelines, which increases the risk of eye infections by about 25%. Developing correct usage habits and not skipping regular care helps students maintain clear and healthy vision both at school and in their everyday lives. Below are the key principles that students who wear contact lenses should keep in mind:

Prioritize Hygiene
In crowded environments like schools, which are rich in microorganisms, students should always wash their hands with soap and dry them with a clean towel before handling their contact lenses.

Avoid Prolonged Use
Wearing contact lenses longer than recommended can lead to dry eyes and infections. To prevent this, students are encouraged to take out their lenses at intervals throughout the day and wear glasses instead.

Don’t Neglect Contact Lens Care
Cleaning contact lenses with the appropriate solution after every use and storing them in their designated cases is vital for maintaining good eye health.

Don’t Skip Eye Exams
Regular eye check-ups are extremely important for students who wear contact lenses, both for keeping prescriptions up to date and for early detection of potential problems. Since the eye structure can change rapidly during the growth years, it is recommended to visit an eye doctor at least once a year.

June 2025

Yeni İnci Optik

YENİ İNCİ OPTİK

Legacy Trail

Silmo Istanbul Optical Fair offers industry professionals the chance to connect, draw inspiration from innovations on display, and seize valuable collaboration opportunities.

Hello Mr. Hikmet. Could you introduce yourself to our readers and share how you got started in the optical industry?
Hello! I’m Hikmet İnci, born in Istanbul in 1983. I graduated from the Business Administration Department at Eskişehir University. I was introduced to the optical industry at a very young age thanks to my father, Hasan İnci, who was a pioneer in this field. In a way, you could say I was born into the profession. I also completed my opticianry education at Muğla University.

İnci Optik is a well-established store with over 40 years of history. How would you describe founder Hasan İnci’s approach to the industry and retail? How do you carry this legacy forward today?
My father’s approach to the optical industry was built on customer satisfaction and high-quality service. These are valuable principles not just for optical retailers, but for all retailers in general. Thanks to him, I learned the true importance of putting these ideals into practice. For him, it was never just about making a sale. He believed that truly satisfying customers meant helping them find products that allowed them to express their style, accessorize, and feel fashionable. This required understanding their needs and building strong, sincere relationships. I’d say this approach is the most important legacy he passed on to me.

İnci Optik, founded in Sirkeci—the heart of the optical sector—later expanded with new locations. When and how did this expansion begin? Could you tell us about your branches and their unique features?
For me, Sirkeci holds a special place—it’s where I spent my childhood and youth, a place full of history and character. It’s also a somewhat challenging area in terms of customer profile. After taking over the store, I always aimed to open more locations. I wanted them to be street-level stores like the one in Sirkeci, rather than enclosed spaces, so I spent years scouting high-foot-traffic areas. In 2023, together with my longtime colleague Haluk Etüs, we opened our second store in the heart of Beşiktaş, where we continue to provide the same level of service.

How would you describe İnci Optik’s approach to customer service? How do you differentiate yourselves from other optical stores during and after the sales process?
Our approach is to make customers feel they’re buying something beyond just a pair of glasses—they’re choosing something that helps them stand out. Even before we start the sales process, customers who walk into our store can sense they’ll receive high-quality, distinct service. They can tell this not only from the way we present our products or organize the store, but also from how we interact with them. During the sales process, our diverse and boutique product selection allows us to guide customers toward the best choice for their needs and preferences. Our goal is to ensure they leave satisfied, and even after the sale, we’re committed to providing maximum support should any issues arise.

What qualities do you look for when selecting employees? Does the master-apprentice relationship still exist in your store’s culture?
The master-apprentice relationship is invaluable in many professions, and I’d say it’s absolutely essential in ours. We’ve had many interns and trainees grow alongside us. Honestly, I prefer to approach my employees as friends, within a framework of mutual respect, rather than from a traditional boss-employee dynamic. And I expect the same from them. I believe in fostering a supportive, collaborative environment where we help each other. That’s why I choose employees who align with these values—people who are eager to learn, willing to grow, and easy to communicate with.

Which eyewear and lens brands are the top sellers at İnci Optik?
At İnci Optik, products from the EssilorLuxottica Group stand out among our top-selling eyewear brands. Ray-Ban, Vogue, Prada, and Versace are particularly popular with our customers. When it comes to lenses, Hoya and Essilor are leading choices thanks to their quality and customer satisfaction. The personalized solutions these lens brands offer make it easier for us to meet our customers’ specific needs.

How important is it to offer a variety of brands, product segments, and price points? Do you maintain this balance across your branches?
We don’t differentiate between our main store and branches in terms of brand variety; we aim to provide the same product and service quality at every location. While there might be minor differences in quantities, we serve with a wide range of products to cater to every style and budget. Maintaining this balance helps us keep customer satisfaction at the highest level across all our stores.

In your opinion, what shapes, colors, and materials will dominate optical and sunglasses trends for the Spring/Summer 2025 season?
For the 2025 summer season, I expect bold, thick frames and colored lenses to take center stage in sunglasses. In optical eyewear, I anticipate more minimal designs with oval shapes and lightweight structures gaining popularity. Soft tones and pastel colors also seem set to be favorites this season. Materials that offer both style and comfort will be another key focus.

As an experienced retailer, how do you view the current state and near future of the optical industry?
To be honest, one of the most critical challenges for us right now is the inflationary environment in our country. Achieving price stability is crucial for us. Of course, this issue affects all sectors nationwide, but since most of the products we sell are imported, it’s especially difficult for us to maintain price balance and profitability. The current economic climate poses a significant obstacle for the optical industry and our business.

Do you think industry training programs and company briefings are sufficient? What are your suggestions for improving awareness and development?
I don’t think the current level of industry training programs is sufficient. I believe we need more meetings and events, and that information about innovations and developments should be shared with us more effectively. In previous years, I participated in seminars organized by companies like Essilor and Zeiss. I think such seminars should be held regularly and more frequently. These programs would be highly beneficial not just for us, but also for newcomers to the industry.

Could you share your thoughts on the Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul Optical Fair holds a very important place in our industry. It provides an environment where all innovations and developments come together, allowing us optical store owners to experience them firsthand. The fair also offers opportunities to meet other professionals, draw inspiration from the brands, collections, technologies, and trends on display, and explore new collaborations.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Thank you for featuring us in your magazine. I truly believe 4 your eyes is a valuable publication with its high-quality, up-to-date content that contributes to the industry. Thanks to your magazine, we can stay informed about developments, innovations, and different perspectives in the sector. It also helps us connect with our colleagues and find inspiration. I’m grateful for your work and wish you continued success.

June 2025

Optikim Optik

OPTİKİM OPTİK

The Power of Experience

The growing presence of international companies at Silmo Istanbul clearly demonstrates the fair’s significant contribution to our industry, especially from the perspective of us exhibitors.

Hello Mr. İsmail. Could you briefly introduce yourself to our readers and tell us about your journey in the industry?
Hello. I was born in Sorgun, Yozgat. I graduated from the Faculty of Political Sciences (Mülkiye), Economics Department at Ankara University in 1989. My journey in the optical industry began during my senior year at university, when I started working part-time. Since then, I’ve accumulated 35 years of experience in the sector. After many different roles, we’re now continuing our work on a different side of the industry.

Could you tell us about the founding, growth, and vision of your company?
After working at two different companies for 20 years, we established our own company in 2009. We initially operated as an importer for three years, and in 2014, we launched our own production facility in Ankara. Until 2022, we manufactured for wholesale clients both in Turkey and abroad. Since January 2023, we’ve shifted our focus to supplying manufacturers as a raw material supplier. This January, we officially changed our company name to Optikim Optik Kimya ve Plastik Ürünler Sanayi ve Ticaret Ltd. Şti. With the exception of highly specialized inputs like metal hinges, we import and supply manufacturers with the essential production materials they need—such as varnishes, paints, raw materials, cleaning chemicals, and vibratory finishing stones.

You started manufacturing in 2014, then transitioned to importing consumable materials in 2022. How has your production experience shaped your current business model?
In 2018, we faced supply issues with a vendor providing the chemicals we used in production. Until that point, the suppliers serving our sector were primarily focused on other industries and lacked specific expertise in eyewear manufacturing. We saw this as a critical gap. Eyewear producers were sourcing materials like raw materials, varnishes, paints, cleaning chemicals, and vibratory stones from different vendors—resulting in incomplete or inaccurate technical support, inefficiencies, production delays, and wasted resources. Thanks to our firsthand knowledge of eyewear production and the specialized expertise of our international suppliers, we’ve gained a significant advantage. Just four months after becoming a supplier, we organized a training seminar for both our clients and other manufacturers, bringing in experts from Vernici Caldart (our varnish supplier) and SCT-Switzerland (our cleaning chemicals supplier). We believe these educational efforts are invaluable. Backed by our experience and the technical support we receive from Vernici Caldart and SCT-Switzerland, we’re able to provide definitive solutions to any challenges our clients face.

What types of consumables and raw materials are you currently importing? Which products are most in demand?
Vernici Caldart, our partner and distributor, is also a supplier of varnish to EssilorLuxottica Group, a global industry leader. Vernici Caldart produces the varnishes and paints used at various EssilorLuxottica production sites around the world, offering the preferred choice for high-quality, export-oriented manufacturers. We also provide first-class raw materials and cleaning chemicals to our clients. Thanks to our competitive pricing and flexible payment terms, all of our products are in high demand.

What sets your original varnishes and raw materials apart for eyewear manufacturers?
Both optical frames and sunglasses are products that come into direct contact with the skin. Therefore, beyond durability and gloss, factors related to skin safety must be considered, along with compliance with international quality and testing standards. Unfortunately, there are varnishes of unknown origin on the market—lacking safety certifications, proper testing, and quality control, often produced in unregulated facilities. These products hinder quality and safe production. That’s why every product we import meets all necessary requirements. Our export clients have never encountered issues in compliance testing with their eyewear products. As for raw materials, we supply first-class quality at cost-effective prices, offering both financial and payment advantages to our varnish clients.

Could you tell us more about Vernici Caldart, the company you represent in Turkey? Why are its products preferred in the market?
Founded in 1976 in Belluno, Italy as a family business, Vernici Caldart has grown into a major company with two factories across two cities, covering a total area of 27,000 m². They’re one of the largest global suppliers of varnishes, paints, and primers specifically for the eyewear industry, serving major clients like EssilorLuxottica. Thanks to their collaborations with leading eyewear manufacturers, they produce an unmatched range of high-quality chemicals tailored to the industry’s stringent standards—products we proudly offer to our clients. Their glossy and matte varnishes are particularly popular for their outstanding finishes and durability.

What are the advantages of PA12 raw material in injection-molded eyewear production?
PA12 is the ideal polyamide type used in injection-molded eyewear production. In our industry, it’s more commonly known as TR90. Its lightweight and flexibility provide excellent comfort for users, while its impact resistance is another key benefit. Additionally, it facilitates post-injection processes like painting and varnishing, making it a highly versatile material.

Could you explain the scope of your free consulting services for manufacturers? What kind of support do you provide?
Even though we’re no longer a manufacturer, we’re committed to sharing our expertise from every stage of production with our clients—free of charge. We help manufacturers optimize inefficient processes, even those that may seem “correct” but hinder productivity. We also advise new companies entering the sector on affordable equipment and machinery options.

How do you evaluate Turkish eyewear manufacturers? What steps are needed for further growth in production?
Currently, there’s significant oversupply in injection-molded eyewear, leading to underutilized production capacity. Manufacturers must prioritize efficiency and profitability. Rather than competing solely on price in the domestic market, it’s crucial to focus on brand building, effective brand management, and export opportunities. The goal should be to design and manufacture high-quality, value-added eyewear rather than standard, low-cost products. Thanks to Turkey’s strategic location and logistics advantages, we have great potential to become a key supplier for EU countries. This effort should be pursued not individually, but collectively—led by the Eyewear Manufacturers Association in coordination with relevant government agencies to drive forward-looking initiatives.

What are your thoughts on Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul is the only fair we participate in, and we plan to continue doing so. In the past two years, we’ve hosted our suppliers’ experts at our booth, allowing them to meet our clients in person and directly address their questions and needs—highlighting the fair’s importance. Hosting the fair in Istanbul, with its accessibility, accommodation options, and strategic location, makes it an appealing choice for both exhibitors and visitors. The growing presence of international companies at Silmo Istanbul shows just how valuable the fair is to our sector. We also believe that gathering exhibitor feedback on the fair’s scheduling and dates would further enhance its effectiveness.

Thank you for this insightful interview. Lastly, what are your comments about our magazine, 4 your eyes?
We see your magazine as an essential and successful publication that keeps the entire industry informed about innovations, developments, and fashion trends. We wish you continued success and appreciate the attention you’ve shown us as a unique player in the industry, serving as a supplier.

June 2025

Design Eyewear Group

Design Eyewear Group

Courage in Design

Claire Ferreira, Co-Creative Director at DEG, began her impressive career with Face à Face. “When designing eyewear, even a tenth of a millimeter can shape the overall expression. The slightest curve of a line can completely change the attitude a frame conveys,” she says.

Claire started her professional journey in 1995 at Face à Face, founded in France by Pascal Jaulent, Nadine Roth, and Alyson Magee. When the independent brand joined Design Eyewear Group in 2015, Claire continued to evolve her career within the group, marking over 15 years in the industry. Today, she serves as one of DEG’s Co-Creative Directors, contributing her distinctive voice to three of the group’s nine brands. Claire is known for her iconic designs that merge aesthetics, innovation, and individuality, creating frames that truly stand apart. In this interview, she opens up about her sources of inspiration, her creative approach, and how she turns technical limitations into design opportunities.

Hello Claire. How did your journey in eyewear design begin and evolve?
I was drawn to design early on. I first earned a high school diploma in Applied Arts, then went on to complete a BTS at École Boulle and a DSAA at Olivier de Serres. Later, I did my master’s in Product Design at the Royal College of Art in London. This gave me two very different but complementary perspectives—one sociological and conceptual, shaped in France, and one more artistic and experimental, shaped in the UK. After my studies, I began working at Face à Face as a frame designer and have been in this profession for 15 years, evolving alongside the brand. Since joining Design Eyewear Group, which currently develops and markets nine brands, I co-direct the artistic vision of three of them.

What are the main challenges you face when working on a new design?
I’d say there are four key challenges. First, there’s the need to move beyond what’s already been seen and create something truly new. Then there are technical challenges—especially when trying to push manufacturing boundaries to meet design goals. For example, I love using sharp angles in Face à Face designs, but polishing processes tend to smooth everything out. We constantly work to preserve or reintroduce that sharpness. The third challenge is market-based: as a global brand, we must adapt our style DNA to fit the diverse preferences of different regions, in terms of color, shape, and sizing. And finally, there’s the balance issue—we aim to create something bold and surprising with every new collection, but it must also be elegant, wearable, and not feel like a caricature.

How do these challenges affect your design process?
They actually fuel creativity. All of these constraints become opportunities. I remember during my master’s program, when we were asked to design with complete freedom, I sometimes felt creatively blocked—there were just too many possibilities. Constraints provide a framework in which diverse personalities can be expressed. Just like in comic book illustration, in eyewear design, even a tenth of a millimeter can alter the emotion conveyed. The tiniest bend in a line can express boldness, kindness, or severity.

Where do you draw inspiration from when designing a new collection?
Our sources of inspiration are incredibly diverse. Being based in a showroom in the heart of Paris means we’re constantly influenced by galleries, museums, and even daily street life. We follow contemporary art and fashion closely. Paris Fashion Week, the ‘Première Classe’ accessories fair in Jardin des Tuileries, and Milan Design Week are all must-attend events for us. But inspiration goes even further—we’re passionate about our work, so new ideas often emerge while immersing ourselves in the optical world.

Which model are you most proud of, and what makes it stand out?
I’m especially proud of the Sotsas model from Face à Face. It was inspired by the legendary Italian designer Ettore Sottsass. We wanted to fuse eyewear and sculpture, using Sottsass’s bold colors and playful spirit. The temple design of the frame is a reinterpretation of the cylindrical armrest he once created for a sofa. Attaching a cylindrical shape to a hinge and integrating it into the temple design was technically challenging. Aesthetically, it’s become one of our most iconic models—surprising yet elegant. We later adapted the concept into a more refined optical version, the Kyoto model.

Do you believe it’s possible to design a frame that suits everyone?
Some brands aim for universal appeal. As a designer brand, we intentionally take more risks with bolder choices—this can evoke either strong love or strong dislike. However, we are working on more inclusive, innovative aesthetics. We follow what I’d call a “universal template,” designing shapes and proportions that suit a wide range of people while still feeling fresh and original.

Beyond commercial success, how do you define success in design?
Let’s take the example of the Eames chairs. Their success lies in perfectly capturing the essence of the object. This results in a unique, iconic form combined with strong functionality. So, I’d say success in design means creating something that stands apart aesthetically while performing its function beautifully.

It can be difficult to know what suits you when choosing new frames. Any tips?
There are many factors, and some are deeply personal. But a good general tip is to make sure your pupils are centered horizontally in the lenses. If you have a larger face and prefer smaller frames, I suggest rounder shapes. Square or rectangular frames should be proportionate to your face size. If you have a slimmer face, you have more flexibility. Oversized frames instantly give a more fashion-forward look. But whatever you choose, don’t rush—it’s not just an accessory; it’s a part of your personal expression.

Design Eyewear Group operates across Denmark, the UK, and France. Do you see distinct design sensibilities in each country?
Without falling into clichés, yes—there are definite regional sensitivities. Each of our three design teams reflects this. In Denmark, form follows function; there’s a minimalist, radical design ethos—less is more. In France, the approach is more Latin, bold, and free, with strong emphasis on storytelling and concept. In the UK, the end user’s style is more prioritized, and new forms are often inspired by street fashion.

How does your global customer profile influence your product line?
We definitely take regional differences into account. In the U.S., consumers tend to prefer classic, rectangular, or butterfly shapes—less risky, more conventional styles. Spanish, Italian, and French customers usually go for longer, squarer, and more colorful frames. That’s why all our models are available in two shapes and six colors. This variety allows us to offer multiple alternatives that cater to different tastes.

Source: Parisee

June 2025

Parasite Eyewear Tr

Parasite Eyewear

Retro-Futuristic Aesthetic

Parasite Eyewear models not only appeal to the eye, but they also offer a new experience, a discovery, and a journey that transcends the boundaries of contemporary design.

Founded in 2002, the French independent eyewear brand Parasite Eyewear has done more than just produce glasses; it has also developed a vision, a design philosophy, and a bold stance that redefines the very concept of eyewear. Parasite Eyewear is recognized for revolutionizing eyewear design through its innovative models that combine sci-fi aesthetics and advanced technology, created by its Founder and Creative Director, Hugo Martin. The brand redefines the traditional notion of eyewear, offering its users a unique experience. From its design studio in Paris, this brand views eyewear not just as an accessory, but as an individual form of expression, a manifesto of technology, and an extension of contemporary art. Each of its collections signals a balanced fusion of aesthetic and technical excellence.

Parasite Design Philosophy
Parasite’s design approach merges retro-futuristic aesthetics with functionality. Pushing the limits of traditional eyewear forms, the brand creates modern and innovative looks by combining geometric lines, sharp edges, and technological touches. Drawing inspiration from science fiction and alternative culture, Parasite focuses on avant-garde, high-quality eyewear. This approach forms the foundation of the brand’s distinctive and striking designs. Patent-pending active support systems that enable the glasses to seamlessly integrate with the face are a testament to the brand’s commitment to ergonomics and comfort. The ‘Stereo’ active holding system introduced in the year Parasite was founded allows the glasses to stay in place by clinging to the temples, eliminating the need for nose or ear support. This innovative patented system enhances user comfort while also providing an aesthetically pleasing look, accelerating the brand’s rise in the industry.

Functional, Aesthetic, and Durable
Since its founding, independent Parasite Eyewear has not only promised retro-futuristic elegance but also freedom of movement and durability. Every detail, from material selection to production techniques, is meticulously considered in the brand’s collections. Parasite uses ‘Steelskin,’ a special stainless steel alloy, to produce thin, lightweight, and durable frames. This material offers hypoallergenic and recyclable properties, providing eco-friendly options. By prioritizing sustainability and opting for recycled materials, the brand sets an example in the industry in terms of environmental responsibility. Innovative techniques such as 3D printing, laser cutting, and lightweight flexible metal alloys form the foundation of their collections.

Parasite Eyewear has also made a name for itself in the optical world by winning prestigious awards, celebrating its design capabilities, production techniques, and eco-friendly material choices. Most recently, at the 2024 Silmo d’Or Awards, Parasite won the Jury’s Special Prize with the Morph Alpha model. Parasite, in collaboration with artist Clara Besnard, developed Morph Alpha and brought new life to its iconic Morph model, which was launched in 2003. For this reason, this award is considered one of the most concrete proofs that Parasite’s design vision, which skillfully combines the past and the future, has been internationally recognized.

Innovative Spirit Grows in 2025
The 2025 collection of Parasite Eyewear once again showcases the brand’s innovative spirit and design courage. The collection stands out with four special models that merge aesthetics with technology. Each model stands out with its unique story, design language, and functionality, reflecting the brand’s boundary-pushing approach. The CTRL model, produced with 3D printing technology, perfectly adapts to the face thanks to its dual temple theme. The upper temple piece is designed to integrate with protective equipment, making it a functional solution for outdoor sports and performance activities. With a design that protects the eyes like modern armor, the CTRL model is both aesthetically and functionally powerful.

Developed in collaboration with artist Alexandros Angelidis, Morph 2 is a reimagined version of the iconic Morph model from 2003, now produced with recycled and recyclable materials. Combining tradition with innovation, Morph 2 carries a nostalgic air while transforming into a reflection of contemporary design language. The Prophecy 1 Sun model, enriched with LED Vision technology and iridescent rings, makes a striking appearance in the 2025 Parasite collection. This design, blending shiny and matte textures, light and intense elements, and classic and avant-garde lines, offers a glimpse into the future. Each detail of Prophecy 1 Sun is thoughtfully designed to allow the play of light and shadow, making it not only an accessory but also a piece of artistic expression. The Karma 1 model presents a bold concept that combines eyewear design with jewelry and adornments. This model, which can integrate with necklaces, earrings, and bracelets, takes wearable art to a new level. Offering users the chance to create their own combinations and personalize their look, Karma 1 stands out as a striking example of the brand’s approach to supporting individual expression.

The 2025 collection of Parasite Eyewear once again affirms the brand’s unique design philosophy and its aesthetic vision through technical innovations. Each model not only appeals to the eye but also offers a new experience, a discovery, and a journey that transcends the boundaries of contemporary design. Parasite transforms eyewear from a mere object into a form of identity expression, creating a space for users to write their own stories. With its bold steps in the eyewear world, technical innovations, and extraordinary design language, Parasite Eyewear continues to design the eyewear of the future, today.

Haziran 2025