Two innovative Swedish brands, Deadwood and Vasuma, are capturing attention in the fashion and design world with a special collaboration collection that highlights sustainability and minimalism. Vasuma, which embraces sustainable fashion through the use of recycled leather, has previously partnered with Deadwood to offer leather-themed collections. The limited-edition capsule collection named Weightless presents a groundbreaking approach both aesthetically and functionally. The Deadwood x Vasuma Weightless collection features two ultra-light, rimless eyewear models crafted from recycled Swedish surgical steel, reflecting an eco-friendly design philosophy. With their minimalist forms, these glasses break traditional design molds, appealing to those seeking freedom and clarity. The collaboration frames aim to offer an experience that feels ‘weightless’ not only physically but also mentally. Each piece, produced in a limited run of just 200 units, embodies Sweden’s innovative design ethos and timeless aesthetic vision. The Weightless collection stands out not only as a style choice but also as an expression of a conscious lifestyle. These limited-edition pieces provide an ideal option for those looking to make a difference in both design and sustainability.

June 2025

Ferragamo Eyewear is unveiling its Pre-Fall 2025 collection, where dynamic graphic structures meet luxurious, high-quality materials. The collection features two aviator sunglasses styles that combine style, comfort, and lightness. Both models strike a perfect balance between smooth lines and bold profiles, blending curved and sharp geometries, enriched by grooved details created using a milling technique that reaffirms Ferragamo’s refined elegance and expert craftsmanship. Functional features such as adjustable nose pads and silicone-coated temple tips ensure superior fit and comfort. The graphic elegance of the models is further highlighted by the temple designs. Inspired by handbag locks, a plaque engraved with the Ferragamo logo houses the hinge and showcases the iconic Gancini motif on its prismatic section. The mask-shaped aviator SF323S offers a minimalist design aligned with current trends, featuring a gently curved front and sharply edged lenses. The model draws attention with its dynamic interaction of single-piece construction and metalwork, available in three classic colors—black, burgundy, and gold—with solid lenses. The other aviator, the double-bridge SF27S, stands out for its quality, durability, and lightweight titanium build. It features a customized top bar adorned with the Ferragamo logo and comes in dazzling color options.

Haziran 2025

Off-White™ doesn’t follow fashion—it questions it, rewriting the rules with a distinctive attitude. The brand’s eyewear is more than just a simple accessory; it serves as a powerful means of expression that merges street aesthetics, contemporary art references, and Virgil Abloh’s legacy of ‘contrast’ into a single frame. Each model disrupts conventional forms, offering the wearer not only a new look but a fresh perspective. The collection blends the energy of street culture with the refined details of high fashion. Elements like oversized one-piece shields, sharp-edged square and hexagonal shapes, and the striking contrast between matte finishes and glossy acetate are complemented by the brand’s signature quotation marks, metal arrow logos, and architecture-inspired bridge details. Timeless colors such as black, off-white, and Havana provide a secure foundation, while bold tones like purple, lemon yellow, and petrol blue inject unexpected dynamism. Off-White™ eyewear is designed for those who want to make a statement, not just be seen. These frames instantly transform even the simplest t-shirt and jeans outfit, combining elegance with sharp lines to give the wearer a clear attitude. For anyone who wants to create their own style rather than follow trends, Off-White glasses become a modern signature of identity.

June 2025

Hoya continues to offer its Polarized lenses to ensure users can enjoy sunny days safely while protecting their eye health and comfort. Hoya Polarized lenses effectively block reflections, enhance contrast, and provide better visual comfort outdoors. Thanks to these features, Hoya Polarized Lenses eliminate the disturbing glare caused by sunlight. Light moves in many directions, but when it reflects off shiny surfaces like wet roads, cars, windows, snow, or water, polarization occurs. This causes unpleasant glare and reduces visibility. Polarized lenses, designed to prevent such situations, are the right solution for sunlight exposure anytime, anywhere. Polarized lenses are ideal for users who want to avoid the discomfort caused by glare. Especially drivers, outdoor sports enthusiasts, and those who simply enjoy spending time outside benefit from the visual comfort provided by Hoya Polarized Lenses. Hoya recommends its polarized lenses for travelers, drivers, those who enjoy water and winter sports, individuals with light-sensitive eyes, those sensitive to glare, and users who place fashion at the center of their lifestyle.

June 2025

Optik Dünyası, a leading name in the colorful contact lens sector, has introduced the new collection Iconic Fresh from its young brand Iconic. Always prioritizing the demands and needs of contact lens users, Optik Dünyası has selected four fresh, on-trend colors for the Iconic Fresh collection with a user-focused approach. Addressing a notable gap in the industry for hyperopia-colored contact lenses, the company has responded with these four signature shades, offering comfort to contact lens enthusiasts. The iconic colors Pure Hazel, Blue, Sterling Gray, and Green Iconic have been redesigned for this series, adding innovation and maximum naturalness to the beloved tones. Optik Dünyası’s colors are known for delivering exceptional comfort, consistently exceeding user expectations. Now, these new colors and more are quickly accessible via your mobile phone. With Optik Dünyası’s Optikb2b mobile app, placing orders anytime has become effortless. Additionally, the new colors come in myopia values ranging from -1.00 to -6.00 and are also available in plano (non-prescription) options, enthusiastically meeting all needs.

June 2025

Mooshu, the brand that won the Silmo Awards Istanbul—Turkey’s first award in the optical industry—for two consecutive years in the “The Brand Makes Difference” category, showcased its products that combine elegant design with comfort at the Silmo Showrooms event held in Barcelona on May 5. Starting its eyewear production with the motto “Hand-Made,” Mooshu has become a brand that attracts attention both domestically and internationally thanks to the design details added to its eye-catching models and the quality service it provides to its customers. Mooshu blends minimal lines with color, combining its cheerful and youthful brand image with the charm of the past. Rustic touches, small-sized acetate frames, and metal temples come together in the brand’s original designs to offer a wide range of choices for the summer of 2025. The brand continues to focus on improving its systems each year, maintaining its vision of creating higher-quality, more comfortable, and unique designs. Offering an eye-catching selection, Mooshu strengthens its strong design identity not only through innovative collections but also by preserving its best-selling iconic models. With its exclusive product range, Mooshu is once again preparing to be in the spotlight in the summer of 2025.

June 2025

Mila Zb transforms aesthetics into a vivid language of expression, bringing a fresh perspective to timeless elegance. Each model allows women to express themselves freely with striking details that never feel ostentatious. The designs speak not only to fashion but also to the personal connection a woman creates with grace. Sophisticated lines and carefully selected materials form the core of the collection, reflecting the brand’s essence. Thin acetate frames, the light elegance of titanium, pastel-toned enamel accents, and Swarovski stone details adapt seamlessly from day to night for the modern woman. Within the Mila Zb eyewear collection, Bellissima stands out with its simple yet strong presence, Romance features an elegant silhouette with handcrafted stones, Bloom offers vibrant color transitions and lightness, while Flora presents personalized floral textures reminiscent of fine jewelry. Every line and curve in the brand’s models is meticulously designed. Mila Zb views design not merely as outward appearance but as a refined extension of character. The collection shines as the purest reflection of the brand’s philosophy. Without striving to attract attention, the eyewear makes a statement through its stance, embracing a style that is both timeless and contemporary. Mila Zb promotes eyewear not just as an accessory, but as a silent, powerful form of expression reflecting a woman’s soul.

June 2025

With its stance, design, and understanding of quality, Gents of London has quickly drawn attention as one of the boldest and most innovative brands in the eyewear industry. Combining British elegance with modern lines, the brand goes beyond being just an accessory for style-conscious users and instead becomes a true signature. With its unique design approach and wide color palette, Gents of London eyewear models adapt to every season and every style, successfully becoming both the perfect complement to any outfit and the strongest supporter of personal style. Whether users seek a simple daily look or classic urban elegance, Gents of London eyewear collections stand out as the new favorite of fashion enthusiasts with timeless models that suit every setting. One of its greatest strengths is its meticulous attention to detail, and as the new face of elegance and functionality, Gents of London delivers striking collections. The UK-based brand embeds the elements of its distinctive elegance, inherent in its Dna, into every frame in both its optical and sunglasses collections. Carefully selected materials, ergonomic design lines, and flawless craftsmanship are among the most important qualities that distinguish Gents of London from others.

June 2025

Italia Independent captivates millions with its rule-breaking identity and innovative design language. While maintaining its unique character, the brand reshapes it through today’s aesthetic sensibility. Under the creative leadership of Lapo Elkann, a vision rooted in tradition but unconstrained by conventions is brought to life. Italia Independent is not just an eyewear brand; it also offers an attitude, a form of expression, and a lifestyle. At the heart of the collection, acetate is reinterpreted with sophisticated textures and metallic effects inspired by racing yachts. Materials such as velvet, denim, and camouflage add bold touches to timeless forms. The broad color palette—from classic shades like gray and Havana to fluorescent and bright hues—draws inspiration from Lapo Elkann’s style. Handcrafted metal core details, hidden inside the glasses, add depth to the designs like an elegant signature. Each model reflects courage, originality, and a creative relationship with materials. With layered textures, color gradients, and tactile surfaces, every frame transforms into a technical and artistic experience. The brand combines Italian craftsmanship with modern aesthetics, inviting anyone seeking uniqueness into its world.

June 2025