Following the initial launch of its Spring/Summer 2025 collection, Etnia Barcelona has announced the expansion of its Chroma collection with six new models. Chroma invites wearers to perceive, feel, and experience color as emotion—and to embrace it as a form of self-expression and identity. Going beyond the traditional function of sunglasses and optical eyewear, the Chroma collection transforms design into a bold statement of creativity and character. Inspired by saturated tones and sculptural forms, Chroma blends timeless elegance with progressive design. Each piece in the collection is crafted from premium-quality acetate, featuring striking geometric silhouettes and refined detailing. All frames are individually numbered, standing out as limited-edition, original, and memorable objects of rarity. The six new additions to the collection include four sunglasses and two optical frames. All new models are equipped with Barberini HD lenses, offering exceptional clarity, enhanced protection, and visual brilliance that elevates the overall design. Through Chroma, Etnia Barcelona speaks to those who don’t just wear glasses, but turn them into a lifestyle—offering a vibrant testament to the brand’s unwavering commitment to originality, art, and the bold celebration of individuality.

July 2025

On the occasion of World Oceans Day, celebrated on June 8, 2025, EssilorLuxottica announced its commitment to minimizing single-use plastic packaging across its global operations. As part of its sustainability program Eyes on Circularity, the company is increasing the use of recycled inputs while using innovative materials. With the integration of eco-design and investments in new technologies, it continues to actively make its processes more circular. EssilorLuxottica has also launched a global campaign on its corporate channels themed “Catalyzing Action for Our Ocean and Climate,” aiming to raise awareness about the importance of protecting marine environments and reducing waste in water resources. In addition, the company is running an internal communication campaign to involve all employees in its pledge to reduce single-use plastic packaging by 2030. Based on 2023 volumes, the company announced its target to reduce single-use plastic packaging in the B2C channel by 60% and in the B2B channel by 30% by 2030. Beyond packaging circularity, EssilorLuxottica is also implementing projects to evaluate and reduce material waste generated from frame and lens production processes.

July 2025

Design Eyewear Group is taking over full proprietary ownership of the brand Menrad, including its design rights and technical assets. This also includes licensing agreements with Jaguar, Joop! and Morgan. Lars Flyvholm, Ceo of Design Eyewear Group, said, “This portfolio expansion reinforces our long-term strategy: to offer a diverse, high-quality selection of eyewear brands that resonate globally and reflect individual expression. The license owners have shown strong enthusiasm for partnering with us—not only because of our distinctive design profile and our ability to translate brand Dna into compelling eyewear collections, but also due to our solid track record, established market presence, and well-developed sales and distribution network in Europe and North America. Entering the world of licensing marks an exciting new chapter for us. It’s a natural evolution of our design expertise and global presence—and it opens the door to fresh opportunities for growth. We’re committed to working closely with license owners, combining their deep brand knowledge with our strengths in product development and distribution. Each eyewear collection will be crafted in close alignment with the brand’s identity, ensuring every frame reflects the Dna that customers know and trust. We look forward to sharing more as development begins across these new lines.

July 2025

The Date fair, set to take place from September 13 to 15, 2025, at the iconic Cocoricò pyramid in Riccione, Italy, has officially sold out. Featuring more than 90 brands from countries including Italy, France, Germany, Belgium, Denmark, Switzerland, and the United States, the list of exhibitors is now available on Date’s official website. Starting this year, Date will adopt a brand-new, traveling format designed to reflect the transformations within the eyewear industry. The event will expand to different Italian cities such as Bologna, Naples, Rome, and Milan, aiming to offer a dynamic and inclusive experience. However, details about the nature of the events in these cities have not yet been disclosed. Date President Davide Degl’Incerti Tocci commented, “We introduced our new format with a striking presentation at Mido 2025. Our core pillars include vision, creativity, innovation, technology, and more. Completing our sales in just a few months was a significant milestone. The strong support we’ve received from exhibitors and partners confirms we are on the right path and encourages us to move forward with even greater motivation.” In addition, a Date Disco Party will be held on the evening of September 13 for all exhibitors and attendees.

Temmuz 2025

Brett Eyewear has extended its four-year collaboration with the Wheels & Waves festival through the launch of a special edition model. The brand has reimagined its iconic Spitfire design in a bold new colorway that captures the essence of the festival spirit.bNamed Spitfire Sun C37, the new model features yellow category 0 lenses designed to enhance contrast in low-light conditions—ideal for overcast days or nighttime rides. One of the standout details of the design is its perforated top bar, a refined nod to mechanical aesthetics. The black stainless steel temples have been ergonomically shaped for comfortable wear under a helmet. The sunglasses come with a handcrafted Italian leather neck strap case co-branded with Wheels & Waves and Brett, a khaki-toned Brett pouch, and an informational brochure. Chris Bruand, selected as Brett Eyewear’s 2025 brand ambassador, embodies the creative spirit and passion of the festival in the campaign visuals—sporting the Spitfire Sun C37 with its signature yellow lenses. Wheels & Waves, held in Biarritz, France, is a unique cultural event that draws crowds by blending surf, motorcycles, skateboarding, and the art of living.

July 2025

Anna Sui Eyewear, part of the Mondottica Group, adds a refined sparkle to the world of style with the launch of its dazzling new contact lens collection. Drawing inspiration from the brand’s signature aesthetic, this exclusive line of contact lenses is designed for those looking to redefine elegance. Under the creative direction of founder Anna Sui, the iconic fashion house-renowned for delivering a luxurious lifestyle for over 35 years-once again asserts its bold presence in the eyewear industry with this latest expansion beyond traditional frames. Debuting with two unique designs, the collection features Parantica — Violet and Parantica – Ash. Parantica – Violet blends Anna Sui’s iconic purple hues with luminous accents to create a mesmerizing sparkle in the eyes. Parantica – Ash, inspired by the brand’s winter palette, offers cool grey tones ideal for those seeking a radiant, standout look on special occasions. Anna Sui Eyewear’s new contact lens collection is a striking fusion of fashion and beauty-clearly visible, and unmistakably on-brand.

July 2025

Andy Wolf is expanding its AWearness collection—first launched in 2021 with acetate frames—with the addition of new metal models and matching sun clips. These latest pieces are designed to be versatile, durable, and aesthetically refined. The new metal styles strike a balance between classic and contemporary design, while the acetate frames pay homage to Andy Wolf’s earliest collections. Thoughtfully crafted details—such as fine faceting, embossed textures, and custom-developed hinge systems—transform each frame into a three-dimensional design object. A recurring pattern inspired by the letters “A” and “W” runs throughout the collection, giving each frame a distinct visual identity—even without a visible logo. Every component of the AWearness frames is manufactured in Europe, from the temples to the hinges, with the sole exception of the titanium nose pads, which are produced in Japan. The new models come in four timeless colorways: rose gold, gold, black-silver, and gun matte. Each frame includes a matching sun clip that can instantly transform it into a pair of sunglasses. All frames in the AWearness collection are crafted from fully recycled materials such as Acetate Renew and monel, reinforcing the brand’s commitment to sustainability.

July 2025

Switzerland-based Akn Group (formerly Akoni Group) has crowned its steady growth since its founding in 2019 with its first official acquisition: Götti. As part of the deal, premium lens manufacturer Eyetech also joins the Akn Group portfolio. This major expansion move is more than just a financial transaction—it represents a cultural alignment, shared values, and the merging of complementary expertise. This strategic step further strengthens Akn Group’s position in the global high-end and luxury eyewear market. Rosario Toscano, Founder and Ceo of Akn Group, commented: “Swiss precision and performance are the core values that define us. Following five years of consistent growth, we aim to expand our portfolio, reinforce our distribution channels, and further support our team. By combining the talent, resources, and capabilities of both companies, we strive to build a high-performance eyewear powerhouse driven by quality at every level. The acquisition of Götti is a reflection of this vision. Sven Götti will join the Akn Group Board of Directors and continue his creative work at Götti.” Sven Götti, Founder of Götti, added: “With this acquisition, I’m confident I’ve found partners who share my vision for the future of eyewear. I’m truly excited to continue supporting the company through its next phase of development.”

July 2025