Swarovski Eyewear unveils its new collection with a stunning campaign. Swarovski’s new collection promises a sparkling and bold season led by global pop icon Ariana Grande, who is the brand’s ambassador for the second year in a row. World-famous star Ariana Grande, who continues to embody Swarovski’s glamorous, modern and sparkling universe with 376 million followers on her social media accounts, reveals her unique femininity with the new collection blended with a jewel-inspired aesthetic. Following its well-received year-end campaign, Swarovski is embarking on a major media push for the summer of 2025. With a particular emphasis on social media activation and visibility on digital publishing platforms, the action plan is designed to drive in-store traffic and increase the brand’s desirability for customers who value precious details and style. Changing the size, cut and color of its signature crystals for its new collection, Swarovski Eyewear offers rich and versatile designs. Sophisticated, subtle models sit alongside bold statement pieces inspired by high jewelry. The new Swarovski collection promises wearers ultra-trendy styles shaped by refined elegance.

August 2025

Renowned for its bold design and high-precision craftsmanship, Italian eyewear brand Movitra has teamed up for the first time with the world-famous football club AC Milan. This collaboration presents an ultra-limited collection of two exclusive sunglasses models designed in Milan. Reflecting a shared vision of innovation, passion, and Italian elegance, each model in the series is limited to just 75 pieces, individually numbered and marked with the official AC Milan logo. The Phaenomenon 02 model stands out with its high-tech construction featuring brushed titanium, red crystal acetate, and luxurious gold details. Its gray lenses, coated with Electric Black Flash, deliver both style and superior optical performance. The frame bears the club’s logo laser-etched on the back, the phrase “We will be a team of devils” inscribed on the inner temples, and a golden Movitra x AC Milan emblem as a tribute to the Rossoneri heritage. The AC 04 model, on the other hand, embraces a more classic design approach. Crafted from black crystal acetate, it is detailed with premium galvanic coatings and finished with gradient lenses. Despite its understated elegance, the AC 04 model also carries the collection’s distinctive exclusive markings and a strong emotional connection to the club.

August 2025

Munich-based eyewear innovator You Mawo has unveiled its latest collection for the upcoming season. Continuing to lead in 3D printing technology, the brand now draws attention with a fashion-forward approach. The new models align with contemporary design codes and offer maximum comfort and lightness thanks to their tailor-made production process. This latest collection from You Mawo delivers not only technical excellence but also a bold aesthetic stance. Timeless minimalism meets striking lines, echoing today’s refined sense of style. A palette of vivid tones and defined silhouettes transforms eyewear from a functional necessity into a true fashion statement. This season, You Mawo also launches a new collaboration that elevates its customization capabilities. Powered by Zeiss Visufit technology, this integration enables precise, individualized measurements to be digitally captured, allowing frames to be shaped not only to facial features but also to personal habits. The materials used in the collection ensure high performance in both ultra-lightness and durability. Moreover, You Mawo remains committed to environmentally conscious production methods, incorporating the resource-saving benefits of 3D printing into its broader sustainability strategy.

August 2025

Maui Jim brings back its iconic Ho’okipa model, first introduced in 2002, now reimagined as Ho’okipa Ultra. This new edition aims not only to deliver a clear vision but also to present the world in its unfiltered, vibrant reality. Equipped with the brand’s advanced Ultra lenses, the new-generation Ho’okipa sunglasses elevate both lightness and durability. Thanks to Maui Jim’s PolarizedPlus2® technology, colors and contrasts appear remarkably vivid and sharp. Ho’okipa Ultra marks a new milestone in outdoor vision. It is more than a technical upgrade; in an era dominated by digital filters and virtual experiences, it stands as a bold invitation to see the world as it truly is. Combining sleek design with superior performance, Ho’okipa Ultra sets new standards for outdoor enthusiasts, balancing durability and aesthetics. This cutting-edge design, reinforcing Maui Jim’s commitment to innovation and originality, is already attracting the attention of loyal customers as well as new users seeking sharp and vivid vision.

August 2025

Striking a fine balance between technical precision and understated elegance, Koberg’s new collection masterfully blends lightness, durability, and all-day comfort. Designed for individuals who leave a lasting impression without the need for extravagance, the models stand out with their refined details, flawless craftsmanship, and timeless design. Highlighting the brand’s German quality and technical expertise, the new collection takes Koberg’s sophisticated approach one step further. Each frame is updated with subtle yet impactful touches that accentuate its character and stance. One of the collection’s signature elements—the color accents transitioning from the front to the temples—has been reinterpreted with bolder contrasts, energizing the minimalist aesthetic without compromising simplicity. The front pieces, crafted from high-quality 1.9 mm solid titanium, feature slightly curved edges that enhance comfort. The System4 silicone nose pads, another brand hallmark, offer a superior wearing experience. Koberg’s specially developed acetate temple tips add a minimalist sense of unity to the overall design. Presented under the creative direction of Stefan Kapfer, the new collection embodies a refined elegance built to last.

August 2025