Optical eyewear plays a key role in Mooshu’s collections. Embracing timeless fashion with a personal twist, Mooshu offers a wide range of options through its rich color palette and original designs. The brand’s primary focus is to combine comfort and elegance in every creation. An award-winning brand, Mooshu continuously develops innovative approaches to maximize customer satisfaction. Each piece in its collections is carefully crafted not only for its aesthetic appeal but also for its functionality. The brand’s eyewear stands out with thoughtful design details and a refined color palette, offering versatility for both everyday use and special occasions, adding a touch of elegance to every look. Mooshu’s design team closely follows seasonal trends and skillfully blends classic and contemporary lines. As a result, users of all ages and styles can easily find a model that complements their personal taste within Mooshu’s collections. Beyond their sophisticated silhouettes and stylish appeal, all Mooshu products also earn high praise for their durability and quality.

October 2025

With 55 years of experience in the watch industry, Daniel Klein Group continues to stand out through its promotional events, which have become a part of the company’s culture and are held twice a year. The first event of the year, primarily aimed at international clients, was “Timezone Istanbul,” held in August this year to launch the 2026 collections. The new eyewear collections under the brands Daniel Klein, Santa Barbara Polo & Racquet Club, and Valentino Orlandi — created in line with global trends and end-user needs — are set to make a strong impact in 2026. Adopting the vision of “Fashion for Everyone,” the company aims to reach a broad customer base with designs that appeal to all segments. The next stop for the new collections will be the regional dealer meeting to be held in Antalya. Daniel Klein Group will hold its final domestic event of the year — the national dealer meeting — between November 1–7. During this event, the 2026 optical and sunglasses collections will once again be showcased, providing an opportunity to engage with retail customers and new business partners. With the countdown already underway, this meeting will mark the grand finale of the company’s successful promotional campaigns throughout the year.

October 2025

The French brand Parasite Eyewear stands out in the world of eyewear with its bold design language and innovative approach. With unconventional details, modern forms, and high-tech craftsmanship, the brand redefines the concept of eyewear. Its retro-futuristic aesthetic transforms glasses from a simple accessory into a powerful statement of style. Prioritizing lightness, durability, and comfort, each model is designed to accompany the wearer seamlessly—from everyday life to special occasions. Distributed in Turkey by Efor Optik, Parasite Eyewear combines elegance, functionality, and innovation, becoming a favorite among fashion and technology enthusiasts alike. Each collection presents a unique vision, offering a distinctive alternative for those who wish to experience the eyewear of the future today. Founded in 2002 by Hugo Martin, the brand differentiates itself with its patented “Stereo Active Holding System,” an inventive approach that reimagines traditional temple structures. Parasite designs and manufactures its frames in France, with production completed in workshops around the Jura Mountains, blending modern precision with artisanal craftsmanship. Each season, the brand continues to uphold its experimental and visionary identity through special edition collections that unite advanced technology with striking design.

October 2025

Minima is a distinctive eyewear brand that redefines classic elegance through a touch of technological sophistication. Based in Linas, France, the brand proudly upholds its “Made in France” heritage while prioritizing lightness, comfort, and durability in every frame. Each collection merges minimal aesthetics with clean lines and smart detailing, embracing a refined, uncluttered, yet strikingly distinctive style. Minima designs conceal their technical mastery within their simplicity, guided by the principle of “performance through purity.” The collaboration with French optical lens manufacturer Novacel for the new Crystal Collection reflects a shared dedication to innovation and color expertise in optical craftsmanship. The faceted, tinted lenses featured in the collection capture light and create subtle reflections, while maintaining superior comfort and functionality. With its crystal-clear precision and refined design language, the Crystal Collection embodies timeless sophistication for every season. Through this latest collection, Minima transcends the boundaries of traditional eyewear—offering not only an elegant accessory but also a bold expression of personal style. This year, the brand is also among the nominees for the Silmo d’Or Awards, further solidifying its growing influence in the international eyewear arena.

October 2025

Germany-based Markus T has unveiled its Fall/Winter 2025 collection. Founded in 1999 and the recipient of over 50 design awards, Markus T continues to guarantee German-made quality, lightweight durability, and ultra-comfortable eyewear in its new season collection. Each Markus T collection features the patented TMi material and titanium alloy, combining seemingly contradictory qualities—durability and lightness—through the brand’s signature screwless hinges, making every piece unique and valuable. Markus T makes a statement this season with the MIO P1055, a new design developed with TMi material. The model has been nominated for the prestigious Silmo d’Or 2025, one of the most respected awards in the optical industry, thanks to its flawless use of form and deep, sophisticated colors. The brand operates from a converted grain factory near Isselhorst, Gütersloh, transformed into a state-of-the-art eyewear production facility. In this distinctive working environment, ultra-light, durable, and comfortable models are crafted entirely by hand, with pure designs that make each pair of glasses uniquely original.

October 2025

Los Angeles–based Entourage of 7, now available in the Turkish market through BDT Optik, presents its Fall/Winter 2025 eyewear collection. Promising confidence and a strong statement to its users, the new season brings sculptural silhouettes softened with gentle curves. Born on the Venice Beach of Los Angeles, Entourage of 7 creates designs in the new collection using semi-transparent acetate and titanium, offering both durability and the comfort of flexible frames. Some models feature meticulously added jewel-like details, ensuring timeless elegance. Nearly weightless on the wearer’s face, the new Entourage of 7 pieces combine optimal comfort with resilience. Beyond evoking the warmth of California, the collection stands out with its cool designs and sophisticated color palette, promising style that transcends fleeting trends. The new Entourage of 7 collection is an ideal choice for eyewear enthusiasts who want to make a bold statement and showcase their individuality.

October 2025

Vanity Effect redefines its signature clean yet bold aesthetic with its new collection. The designs reflect the dynamism of modern life, offering timeless elegance and a distinctive presence in every piece. The collection features sculptural acetate shapes, refined metal details, and a sophisticated color palette. The understated beauty of neutral tones is paired with bold accents to create striking contrasts. Vanity Effect’s design language combines minimalist aesthetics with daring forms, embodying modern elegance. As a result, the collection seamlessly integrates into everyday style while providing a bold statement for special occasions. Vanity Effect collections transform eyewear from a mere accessory into a personal identity. Its new models promise a modern, characterful stance by merging minimalist aesthetics with sculptural, bold forms. Each design gives the wearer not only style but also the freedom to express themselves. Vanity Effect elevates eyewear beyond an accessory, turning it into an expression of attitude and personal style.

October 2025

The Linda Farrow x Jacquemus collaboration, which debuted in the Spring/Summer 2024 season, takes a step further in 2025. The new joint collection perfectly blends Linda Farrow’s timeless elegance with Jacquemus’s bold and playful aesthetic. Inspired by the Mediterranean, Linda Farrow x Jacquemus offers effortless sophistication to women eyewear enthusiasts who always choose to be beautiful and free. Both brands share a vision that goes beyond surface-level style, celebrating women’s strength, resilience, and individuality. This harmony is evident in every piece of the new collection, with the sunglasses standing out not only as stylish accessories but also as a bold means of self-expression. Jacquemus’s energetic, sincere, and spontaneous universe is built on values of diversity, simplicity, and authenticity. With its human-centered and inclusive approach, Jacquemus evokes universal, positive feelings while adding unique and elegant touches to this new collaborative collection with Linda Farrow. The Linda Farrow x Jacquemus 2025 collection is available through Atölye Gözlük.

October 2025

Standing out in the annual contact lens category, Arma Lens’s Natura collection draws attention with its two distinct silver-gray options – Natura Argenta and Natura Silvera. These shades create a striking yet remarkably natural look, each offering a different tone of silver gray that enhances the eyes without exaggeration. Both colors feature a limbal ring–free design, maintaining the eyes’ natural proportions and realistic appearance. The light silver-gray lenses subtly reflect bluish and aqua-green hues depending on ambient light, resulting in a vivid but refined effect. Designed to mimic the natural iris pattern, the lenses achieve such realism that even at close distance, it is nearly impossible to tell they are contact lenses. Like the rest of the Natura collection, Natura Argenta and Natura Silvera are produced by Arma Lens with a diameter of 14.5 mm and a base curve of 8.6, ensuring a comfortable fit for most eyes. Available in powers from -0.50 to -6.00, both models are crafted with a non-limbal design, iris-simulating structure, delivering exceptional naturalness and optical harmony. You can find Natura Argenta and Natura Silvera contact lenses at selected Arma Lens retailers across Türkiye.

October 2025

Arıkan Group announces that it will host the Eyewear Summit from November 27-30, 2025, at one of Antalya’s most prestigious destinations, the Voyage Belek Golf & Spa Hotel. Describing this year’s event as not just a summit but also an inspiring start to the new season, Arıkan Group continues its meticulous preparations for this major gathering. During Eyewear Summit 2025, the company will present the brand-new collections of its four strong brands to industry professionals for the first time. Quantum Eyewear will make waves with its bold “Poker Face” concept, featuring striking designs and favorite pieces of many celebrities; Belmond will draw attention with elegant and distinctive collections appealing to women’s refined aesthetic sense. Slazenger, the emblem of sporty sophistication, will bring its signature dynamic identity to the stage, while Lee Cooper will offer a youthful and innovative perspective with modern lines and an energetic spirit. Each collection, inspired by a unique creative source, aims to bring a fresh breath to the world of optical and sunglasses fashion. Following last year’s surprising success, Arıkan Group has announced that it is once again ready to deliver an experience full of excitement and inspiring moments.

October 2025