Born in Italy’s fashion capital, Charlie Max Milano stands out as a brand that masterfully blends eyewear aesthetics with the refined spirit of Italian style. Presented to the Turkish market under the assurance of PB Gözlük, every Charlie Max Milano piece reflects the brand’s essence of strong personality, bold design, and distinctive elegance. Each model in the collection combines expert craftsmanship, premium materials, and a sophisticated color palette to achieve perfect harmony between aesthetics and functionality. Charlie Max is among the few eyewear brands that develop their own lens selections and custom tinting processes. Continuously refreshing its identity through models like Torre and Giambe, the Milanese brand also revisits its iconic Lambro frame with new, vibrant hues while staying true to its original silhouette. Drawing inspiration from modern lines and its birthplace of Milan, Charlie Max emphasizes refined shapes and powerful silhouettes throughout its collections. The brand’s designs capture both everyday versatility and a distinctive, fashion-forward character. With its new 2026 collection, PB Gözlük is now preparing to introduce Charlie Max Milano’s timeless Italian elegance to eyewear enthusiasts across Türkiye.

October 2025

Epifiz presents its new frames, designed with modern lines and subtle retro touches. Gently wide oval shapes horizontally frame facial features, creating an elegant stance. They provide a sophisticated look along with clear and comfortable vision. Slim yet durable bridge and temple details ensure all-day comfort. Their lightweight construction offers ease during long hours in a busy city or while traveling. Epifiz frames reflect the season’s most popular trends, seamlessly adapting from street style to office outfits. Minimalist aesthetics and a natural color palette emphasize timeless elegance. Fine craftsmanship and carefully selected materials enhance the perception of quality. With a design focus on eye health, UV protection and comfort are prioritized. A wide range of sizes and colors caters to different face shapes and personal styles. Epifiz designs are a chic choice for both daily wear and special occasions. They balance functionality and fashion, making them a favorite among style-conscious users. Sophisticated and striking, Epifiz models add value to the wearer’s overall look. Discover the new season Epifiz collection, redefining comfort and style in eyewear.

October 2025

Barcelona-based eyewear brand Woodys, known for creating unique frames that help people express their personalities, has announced the expansion of its highly praised men’s collection, Mob. The Mob collection draws inspiration from some of the most influential figures of the Italian-American mafia world, La Cosa Nostra. Each frame in the collection features bold, sculpted shapes that reflect strength and character. Every design showcases the brand’s distinctive identity and commitment to exceptional quality and creativity. The sunglasses in the Mob collection are named after internationally recognized mafia families from the past, adding a touch of storytelling to each piece. Inside every special edition box, customers will find a booklet containing brief insights about these legendary families. Blending vintage mafia style with Woodys’ signature color palette and design flair, this striking collection continues to impress with new additions. Following growing global demand for Mob sunglasses, Woodys has decided to add 12 new models to the collection. Each frame is crafted from natural acetate that has been oven-cured for two weeks, and, like all Woodys sunglasses, they are fitted with premium Carl Zeiss lenses for exceptional optical quality.

October 2025

Randolph Eyewear, one of the most iconic eyewear brands based in the United States, has announced a collaboration with Dave Portnoy — founder of the sports and pop culture company Barstool Sports and a well-known social media personality. The Randolph Eyewear x Dave Portnoy capsule celebrates the shared heritage of building success from the ground up. This special collection embodies versatility, hard work, resilience, and the spirit of doing things one’s own way. The capsule features fresh interpretations of Dave’s favorite Randolph styles: the Aviator and the Concorde. Each limited-edition frame showcases Dave’s personal touch through carefully selected frame finishes, lens colors, and temple tips. Every detail reflects his individual style and the authentic attitude that defines Barstool Sports. Proudly made in the USA, this exclusive collaboration is a tribute to craftsmanship, character, and forging your own path. As with all Randolph sunglasses, the capsule pieces feature mineral lenses with vector coatings that block 96% of blue light and eliminate internal reflections. Each frame is meticulously handcrafted in over 200 steps by a single artisan from start to finish.

October 2025

One of Türkiye’s leading optical distributors, Merve Optik, organized remarkable nationwide promotional events for Guess, one of the world’s most influential fashion brands. The events took place at special Guess stands set up in two different shopping malls in İzmir as well as in Konya, Kayseri, Adana, and Ankara. Visitors had the opportunity to explore Guess’s latest eyewear collection up close while also experiencing the brand’s fashion vision and bold designs in the eyewear segment. Throughout the Guess Promotion Days, there was significant interest in the stand areas. The brand not only showcased its products but also directed visitors to partnered retailers, ensuring strong engagement at the points of sale. This strategy both increased Guess’s brand awareness and contributed significantly to store traffic. Carefully organized by Merve Optik, the events captivated visitors and effectively highlighted the company’s strong vision of bringing together fashion and eyewear. During the events, Guess stands offered fashion enthusiasts not only a product experience but also the opportunity to get acquainted with the Dna and vision of the globally renowned brand. Featuring specially designed visuals, refined details that reflect Guess’s brand identity, and an eye-catching communication style, the events received top marks from visitors across all five cities. Speaking about the Guess Promotion Days, which attracted great attention throughout Türkiye, Merve Optik representatives said, “We are delighted to bring a global brand like Guess together with consumers in different cities across Türkiye. Our goal was not only to introduce products but also to convey our vision that bridges fashion and eyewear to consumers. The strong interest and positive feedback we received show that we are on the right track.” With these nationwide Guess Promotion Days, Merve Optik not only showcased the collections but also supported sales processes through close collaboration with retailers. The events successfully reflected Guess’s approach that blends style and functionality while reinforcing the brand’s powerful positioning. Merve Optik aims to consistently meet customer expectations at the highest level. To this end, Merve Optik brings internationally renowned and versatile fashion and sports brands to Turkey. Merve Optik’s brand portfolio reveals the importance of quality and innovation in the world of eyewear. Serving with a wide range of products for anyone looking for a combination of visual aesthetics and high performance, Merve Optik offers numerous options that appeal to different styles and needs.

October 2025

Lacoste presents its Icons eyewear collection for the Fall/Winter 2025 season. The Icons series reinterprets the brand’s signature, timelessly sophisticated designs. Lacoste’s Icons collection transforms some of the brand’s most iconic symbols—the crocodile, tennis ball, and tennis racket—into metal embellishments that adorn the temples of its frames. Drawing inspiration from Lacoste’s heritage, the collection also features small pique-patterned metal details on the front of select models, reminiscent of the iconic Lacoste Polo shirt, adding an extra touch of elegance. These symbolic accents integrated into the design enhance the silhouette of the frames while giving the wearer a distinctive character. The collection includes versatile models suitable for both men and women, with the L6071S sunglasses standing out in particular. Crafted from acetate, the L6071S features a thick, unusually shaped rectangular front expertly designed to create a soft, multidimensional effect. The temples are detailed with custom internal wires and metal embellishments featuring Lacoste’s signature motifs. Inspired by the brand’s latest runway show, the L6071S is one of the standout pieces of the Lacoste Icons collection and is offered in Dark Havana, Black, Transparent Grey, and Transparent Yellow.

October 2025

Vogue Eyewear’s new collection features designs where geometry takes center stage. The VO5642SU model stands out with its wide lenses and ultra-broad temples that create sharp angles, while a palette of both classic and contemporary colors adds depth beyond the bold profile. Completed with either contrasting or tone-on-tone lenses, the design becomes a true source of inspiration for the season’s trends. The oval-shaped VO5625S model from the collection offers a minimal structure, making it an ideal alternative for those seeking refined style. Defined by its modern stance, the design blends mixed materials with classic and contemporary hues, while its coordinated temples and lenses add a rich touch of texture and harmony. Paying homage to the golden age of cinema, Vogue Eyewear’s narrow cat-eye sunglasses model VO5637SU stands out as a reinterpretation of timeless glamour through innovative design. Available with classic or colorful lens options, the model creates a bold, sharp, and confident look. Commenting on the collection, Vogue Eyewear Brand Ambassador Gamze Erçel said, “This year’s collection features truly special and daring pieces. I’m sure every fashion lover will find a model that inspires them and makes them feel freer. I can’t wait for you to discover the new collection.”

October 2025

Swarovski has unveiled its 2025 Fall/Winter eyewear collection, a striking blend of the brand’s signature crystal craftsmanship—drawn from its Millenia jewelry line—and bold, sculptural design. Every piece reinterprets the brand’s hallmark codes through radiant accents and architectural silhouettes, merging technical innovation with Swarovski’s distinct elegance. From inward-facing octagonal crystals and standout angular hinges on daring cat-eye styles, to delicate needle crystals, characteristic octagonal motifs, and engraved metal temples on modern rimless frames, the collection exudes a refined brilliance. The elegant cat-eye optical frames complete the line by showcasing Swarovski’s iconic octagon-cut crystals within minimalist metal structures, balancing daily wearability with luxurious sparkle. The special hinge of the SK6047 cat-eye sunglasses features two inward octagonal crystals in a unique cut, and the SK7038 rimless model dazzles with tiny needle crystals on the front and octagon crystals on its hinges—with minute engraved octagon motifs along the temples ensuring effortless elegance.

October 2025

Ray-Ban and A$AP Rocky present an iconic design with the Wayfarer Puffer, the latest evolution of the legendary Wayfarer. Sales of this striking model have now begun in Türkiye. With its bold lines, sculptural form, and uncompromisingly innovative approach, the Wayfarer Puffer reflects A$AP Rocky’s boundary-pushing vision and delivers a powerful style statement at the intersection of hip-hop culture and high fashion. Ray-Ban’s Creative Director A$AP Rocky celebrates the energy of Harlem through color, designing the Wayfarer Puffer in seven stunning shades—black, red, white, blue, pink, green, and yellow. The iconic Wayfarer Puffer Black embodies the meeting point of hip-hop heritage and sophisticated style. Reinterpreting the classic silhouette with its inflated, padded frames, the design fuses timeless Ray-Ban aesthetics with Rocky’s limitless creativity. The sharp-lined, versatile black version offers a stylish and unforgettable look. Wayfarer Puffer Red channels confidence, courage, and energy, giving the classic Wayfarer form a whole new dimension. The red tone fuses Rocky’s hip-hop spirit and artistic vision with a vibrant burst of color. By transforming the iconic Wayfarer into a voluminous, inflated frame, A$AP Rocky creates a design that defies time itself. The eye-catching Wayfarer Puffer White is both bold and sophisticated, reflecting Rocky’s distinctive style that unites art, fashion, and culture. For the Wayfarer Puffer Blue, Rocky selected a deep, refined shade that perfectly mirrors his cool and creative essence. The rich blue hue creates a strong fashion moment while the iconic Wayfarer silhouette retains its simplicity and versatility. With Rocky’s creative touch, the Wayfarer Puffer Pink turns the classic Wayfarer into a playful yet fearless style icon. Wayfarer Puffer Green promises a fresh, lively, and unmistakably bold look—becoming a symbol of a limitless and confident attitude. Finally, the Wayfarer Puffer Yellow stands out with its vivid yellow tone, which combines with the collection’s signature padded frame to deliver a daring, energetic presence. The spectacular reinterpretation of the iconic Ray-Ban Wayfarer by A$AP Rocky, designed in seven unique colors, is now meeting its fans in Türkiye.

October 2025

Hoya provides unique solutions for myopia management with its Miyosmart lenses developed using D.I.M.S. Technology. Myopia is a common vision condition that causes distant objects to appear blurry. This can make it difficult for children to concentrate in school and enjoy worry-free play. If left untreated in childhood, myopia can lead to significant and lasting vision problems in later years. Today, myopia is often corrected with single-vision lenses that provide clear and sharp vision. However, these lenses do not help slow the progression of myopia. To address this, Hoya developed the innovative Miyosmart lenses, which not only ensure clear vision but also slow myopia progression in a simple, safe, effective, and non-invasive way. Hoya Miyosmart lenses utilize revolutionary D.I.M.S. Technology to correct myopic refractive error and provide clear vision. The D.I.M.S. Technology combines a treatment zone made of honeycomb-shaped defocus segments (peripheral zone) with a central clear zone corresponding to the child’s prescription (focal zone). While the focal zone delivers sharp vision, the peripheral zone simultaneously supports myopia management.

October 2025