One of Türkiye’s leading optical wholesalers, Zeno Grup Optik, has relocated to its new headquarters to meet the growing demands of the industry. The group has established an integrated complex that not only houses a modern office but also features a manufacturing facility, a high-capacity warehouse, and innovative design studios, setting a new benchmark in the optical sector. The new headquarters aims to provide faster and more efficient services to business partners while offering a creative environment that reflects the vision of the brands. Its extensive logistics infrastructure allows thousands of products to be securely stored and distributed to optical stores across Türkiye, while the design studios serve as an inspiring hub for developing unique collections for Zeno Grup’s seven brands. Housing prominent industry names such as Morlin Bron and Reacher, Zeno Grup Optik reinforces its innovative vision with this new facility. The headquarters includes modern management floors, a state-of-the-art manufacturing area, and a warehouse built to international standards. More than just a workplace, Zeno Grup Optik’s new address stands as a symbol of the company’s strength, forward-thinking vision, and long-term commitment to the optical industry.

October 2025

The new-generation Turkish brand Root&Steel is redefining eyewear design by leaving conventional patterns behind. Frames crafted from materials such as ram horn, natural stone, and wood combine the unique traces of nature with modern lines. Root&Steel collections are designed as distinctive pieces that reflect personal style. Each pair of glasses gives its wearer a different character-some highlighting the delicate texture of ram horn, others the grandeur of natural stone, or the warmth of wood. The standout 2026 Doğal Taş collection breathes new life into eyewear design. Frames featuring front panels in various natural stones offer tactile richness and visual depth. Each stone bears the marks of thousands of years, while its elegant combination with wood adds warmth and lightness to the design. Expert craftsmanship preserves the natural texture of every stone. Root&Steel’s 2026 Doğal Taş collection dazzles with original designs that transcend fashion boundaries and stand the test of time. Placing sustainability and eco-friendly materials at the heart of its design and production, Root&Steel treats each pair of glasses not just as an accessory, but as a unique expression carrying cultural values and the essence of nature.

October 2025

Modo kicks off the Fall/Winter 2025 season by expanding its Paper-Thin collection with two new models. The brand’s long-standing ultra-lightweight design philosophy is combined with modern aesthetics in the Paper-Thin collection, offering frames that feel almost invisible on the face while making a statement through character. The new 4131 style stands out with its clean, rectangular silhouette. Fresh colors such as sage green, burgundy gradient, and dusty blue highlight the model’s delicate structure, reflecting the spirit of the collection. The 4132 model presents a bolder look with its generous square shape and soft corners, creating a strong expression in shades like mauve, violet, and classic black. Modo’s technical finesse is evident in both models. Beta-titanium frames, TR90 front pieces, and a screwless hinge system provide exceptional comfort. This combination of lightness and durability transforms the eyewear from a daily necessity into a design language that adapts to the flow of modern life. The new Paper-Thin models draw from Modo’s signature minimalism and innovation, bringing fresh energy to the season with their colors and forms.

October 2025

Mila ZB presents its Fall/Winter 2025 collection. The new season collection expands the brand’s elegant and contemporary DNA through distinct concepts. Comprising over 10 models, the Fall/Winter 2025 collection adapts feminine identity to both the pace of the day and the bolder aesthetics of the night. Refined materials, subtle details, and modern forms reflect Mila ZB’s signature sophisticated yet approachable spirit. The standout Day & Night series from the 2025 collection transforms contrasts into harmony. Horizontal lamination techniques on the temples create playful color effects, while metal plate accents add jewelry-like highlights to the designs. This allows the Day & Night series to blend seamlessly in office settings during the day while gaining a different allure under evening lights. New models such as MZ283V, MZ284V, and MZ285C perfectly combine contrast and harmony; the colors shift with the light while the forms emphasize modern femininity. Day & Night accompanies contemporary women’s elegant journey from day to night with a single frame, offering style, versatility, and refinement in one design.

October 2025

Since 1959, Hally & Son has made its mark with small but striking details. The Hally & Son Fall/Winter 2025 collection adds a new chapter to the brand’s story with a total of 20 new models and 80 SKUs. At the heart of the collection, the Urban Rivet and Essential series stand out, drawing inspiration from the energy of the contemporary metropolis. Designed with sharp lines, bold geometries, and elevated rivet details, the Urban Rivet series captures the rhythm of the city. Urban Rivet offers a strong expression for those who want to stand out in a fast-paced environment while maintaining architectural aesthetics. In contrast, the Essential series emphasizes the power of simplicity. Refined volumes and balanced proportions, free from excess, create a comfortable yet eye-catching look for everyday life. Minimalism here does not become ordinary; instead, it highlights character in its purest form. The Hally & Son Fall/Winter 2025 collection places these two approaches side by side, underscoring the brand’s versatility. It caters both to those seeking dynamic designs that keep pace with the city and to those desiring a calm, clear identity. The collection brings different lifestyles together under one roof, allowing each model to tell its own story.

October 2025

Eyewear By David Beckham introduces its Fall/Winter 2025 eyewear collection. The brand’s new Timeless Icons series features elegant sunglasses designed specifically for vintage accessory enthusiasts. Crafted from metal and acetate, this collection offers effortless sophistication and classic style. The new shapes, suitable for everyday wear, stand out for their superior quality and maximum comfort. Inspired by vintage design, the new foldable sunglasses model DB99/Origami takes its name from the Japanese art of paper folding. The metal frame, also suitable for optical lenses, presents a perfect blend of luxury and originality. Color options include blue photochromic lenses with beige temple tips, green lenses with black temple tips, purple and gray photochromic lenses in gold with brown temple tips, and green mirrored lenses with green temple tips. The Curator series expands with a new small oval metal-framed sunglass, enriched with precious metal and acetate temples. Also suitable for optical lenses, the DB 1196/S is offered in gray lenses with gold/black frames, blue photochromic lenses with gold/brown frames, anti-reflective mineral green lenses with gold/brown Havana frames, and brown lenses with gold/Havana frames.

October 2025

Safilo Group and Boss Eyewear unveils their new Fall/Winter 2025 women’s collection of sunglasses and optical frames, crafted with innovative materials and enriched with signature design details. The collection features bold, multi-dimensional shapes produced in Acetate Renew, comprising 43% bio-based and 27% recycled content. Lenses are made from 50% recycled materials. Designs are offered in solid or transparent tones, with temples adorned by the new BB monogram as a stylish signature detail. The thick oval sunglasses model, Boss 1859/G/S, is crafted from Acetate Renew with lenses made from recycled materials and features the BB monogram. Color options include black frame with dark grey lenses, Havana frame with grey/brown lenses, ivory frame with brown gradient lenses, and plum frame with brown gradient lenses. Another new Boss sunglass made from Acetate Renew is Boss 1860/S. This thick, square-framed model is compatible with optical lenses and decorated with the BB monogram on the temples. Color variants include brown frame with grey/brown lenses, Havana frame with grey/brown lenses, black frame with dark grey lenses, champagne frame with brown gradient lenses, and lilac frame with brown gradient lenses.

October 2025

This season, Freesbee stands out with its remarkable variety of colors and frame styles. For those seeking a classic and elegant look, cat-eye frames add a touch of femininity, while round and minimalist metal frames appeal to lovers of modern design. Those with a bolder and more daring style can express themselves through wider and more distinctive silhouettes. Shaped by subtle details, this diversity not only complements different facial features but also allows each person to reflect their individuality through their eyewear. One of the most striking eyewear trends of the new season is frames that shift tones depending on the light. With its new Chameleon collection, Freesbee introduces dynamic styles featuring color-changing frames. These special designs offer a lively, energetic look under the sun and transform into a more refined, sophisticated appearance in dim evening light. The dynamic color transitions in these models adapt seamlessly to every moment of the day, creating a dazzling option for fashion lovers who want to add movement to their style. With the Chameleon collection, Freesbee opens the door to a new era in eyewear, maintaining its leading position in fashion with innovative color-changing designs, iconic shapes, the refined touch of metal, and the comfort of acetate.

October 2025

Vava is a Portuguese eyewear brand known for its progressive designs inspired by minimalism, techno-futurism, and the Bauhaus movement. With its understated yet perfectly balanced forms, the brand creates optical and sunglass frames that complement both men’s and women’s features. Every Vava frame is handcrafted in Italy using eco-friendly and recyclable materials, featuring lightweight aluminum hinges and Barberini mineral crystal lenses. The brand’s minimalist aesthetic draws inspiration from Bauhaus principles, science fiction, and techno music, reflecting a fusion of today and tomorrow. Each Vava collection represents the seamless interplay between craftsmanship and advanced technology. Characterized by a technological dialectic, Vava’s eyewear embodies a contemporary look that is subtly futuristic, conceptual, and timeless. By combining artisanal know-how with state-of-the-art production techniques, Vava achieves exceptional quality and identity. PB Gözlük is proud to present Vava’s sustainable collections to Turkish consumers. In its 2026 collection, Vava once again focuses on clean lines, futuristic details, and conscious design choices.

October 2025

Eyewear fashion is entering a new era in 2026, defined by bolder frames, sustainable materials, and personalized designs. At PB Gözlük, we stay in tune with these trends and bring our customers the most up-to-date collections. Known for its minimal, timeless, and innovative designs, Vasuma is set to become one of this year’s standout brands with its 2026 collection. Combining Stockholm-based design sensibilities with Nordic simplicity, Vasuma balances quality and aesthetics in its handcrafted collections. The brand incorporates biodegradable bioplastics, cotton acetate, and wood pulp–based materials into its frames, reflecting its strong environmental awareness. Vasuma also recycles production waste to create new acetate sheets, aiming to reduce its environmental footprint. Its collections feature lightweight, refined silhouettes that preserve aesthetic purity while adding a confident edge to any style. Designed to transition effortlessly from daily city life to special occasions, Vasuma’s eyewear embodies versatility and understated sophistication. With its eco-conscious production philosophy and signature Nordic lines, Vasuma will remain the choice of style-conscious and environmentally aware eyewear enthusiasts in 2026.

October 2025