Miami-based eyewear brand Vysen has marked an important milestone with the opening of its first European flagship store in Madrid. Situated at Calle Lagasca 35, the boutique places the brand at the heart of one of Europe’s most dynamic fashion capitals. The store gives customers the opportunity to experience Vysen’s handcrafted Italian eyewear first-hand, highlighting both the bold aesthetics and the craftsmanship that define the brand. The interior reflects Vysen’s distinctive design language, which is modern, daring, and unapologetically different. More than just a retail space, the flagship underlines the label’s growing international presence and its ambition to expand further into the European market. Alongside the Madrid opening, Vysen also presented its vision at Silmo Paris 2025 last month. True to its unconventional approach, the brand has chosen chess pieces as the central theme of its display. For Vysen, chess represents patience, audacity, and strategic foresight, which are the qualities the brand also sees mirrored in its eyewear design. Together, the Madrid flagship and the Paris showcase underline Vysen’s position as a bold newcomer in the international eyewear scene – one that continues to challenge conventions while building its global presence.

October 2025

Theo presents its latest collection, Isolines, designed for the Fall/Winter 2025 season. Inspired by cartography, the Isoline by collection by Theo brings the concept of isolines – lines that connect points of equal value on a map – into eyewear design. Just as isolines organize a landscape without overwhelming it, these frames reveal refinement through a line that guides without imposing. The collection features ultra-light metal frames crafted from fine stainless-steel lines. Each design pairs a bicolored front with a monochrome inner side, striking a balance between expressive detail and understated calm. With seven distinct models, from Isobar to Isopache, the whole collection showcases how precision, craftsmanship, and subtlety come together, transforming minimalist lines into a sophisticated statement on the face. Each model reflects Theo’s mastery in shaping emotion through line. The harmony of color and form further defines the brand’s distinctive design language. With its refined simplicity, Isolines stands out as one of the most distinctive collections of the season.

October 2025

Rodenstock has been awarded the prestigious Silmo d’Or 2025 in the Vision category for its innovative B.I.G. Exact™ Sensitive lenses. Presented at the Silmo Paris optical fair, the award recognizes the most creative and forward-thinking products in the global eyewear industry. Since its launch in 1994, the Silmo d’Or has become one of the most respected symbols of excellence in optical design and technology. The winning product marks a major milestone in the evolution of biometric lens technology. Building on its pioneering B.I.G. Vision™ concept, Rodenstock has expanded its biometric precision by introducing visual sensitivity as a key factor in lens personalization. Each B.I.G. Exact™ Sensitive lens is fine-tuned to match both the biometric data of the eye and the wearer’s unique visual sensitivity profile. This dual optimization ensures a smoother reading experience, improved visual flow, and enhanced spatial orientation for wearers. The result is a new dimension of individualized vision correction that adapts to how each person perceives visual stimuli. General Manager of Rodenstock France, Alexandre Bouin said: “We are thrilled to have received the Silmo d’Or 2025 for our B.I.G. Exact™ Sensitive lenses. This recognition celebrates true innovation and the commitment of our teams in delivering exceptional value to our optical partners.”

October 2025

Danish eyewear brand Ørgreen introduces a bold new chapter – its first capsule collection of ten stainless steel designs, each available in uninterrupted, tonal colourways. While Ørgreen is renowned for titanium, the capsule collection Nyhavn translates the same values of craftsmanship, and innovation into stainless steel. Nyhavn frames embody clean, precise architecture. Temples taper elegantly from 3 mm to just 0.6 mm, showcasing balance and proportion. At the core is the brands’s new engineered flex hinge. Every frame is bathed in a continuous hue – from front through to temple tip – where silicone and paint seamlessly merge. The result is eyewear that radiates bold, nuanced tones, with colour as an integral part of the design. Built with real-life wear in mind, Nyhavn ensures a tailored fit for all face shapes. An integrated pad arm with rimlock system allows precise adjustability, while five different nose pad sizes guarantee comfort and functionality.

October 2025

The Spanish independent brand Nina Mûr has introduced its new capsule eyewear collection, Luminiers that celebrates design as art. Nina Mûr’s Luminiers pays tribute to two groundbreaking movements that transformed the 20th century: the radical boldness and geometric irreverence of the Memphis Group, and the structural purity and poetic functionality of Bauhaus. There are three distinctive silhouettes in the collection – each one exploring new forms of aesthetic, technical, and emotional expression. “Like miniature lamps or graphic pieces”, the glasses have been designed to challenge the boundary between the utilitarian and the artistic. Each model has its own name, its own soul, and a visual story where unexpected geometries challenge the perception of eyewear design. The expressive model Lina, with an oval structure as its base shape, is inspired by Italian architect Lina Bo Bardi, and blends structure and fluidity in a clean elegant silhouette. Model Ziggy, a vibrant hexagonal shape, plays with volume and colour from a rebellious and graphic perspective. Designed with square, poetic lines, model Klee evokes the lyrical abstraction of the artist, Paul Klee.

October 2025

Götti has opened the doors of its new showroom, Home of Götti, in Lucerne — a space dedicated to the brand’s iconic Perspective eyewear collection. Blending the atmosphere of an art gallery with the spirit of a concept store, the showroom offers an inspiring insight into Swiss design culture and craftsmanship. Located in the historic setting where Götti’s 30-year journey began, the showroom seamlessly merges tradition with innovation. Minimalist architecture, clean lines, and striking aluminum cubes provide the perfect stage for Perspective, the rimless eyewear collection that has become a true Götti signature. The transparency embraced in both design and presentation highlights the meticulous “Made in Switzerland” production process behind every pair. Alongside the Perspective collection, Home of Götti also showcases unique, art-inspired creations and limited-edition pieces, redefining the boundaries of eyewear design. The showroom serves as both a meeting place for design enthusiasts and a creative playground where innovation and imagination come to life. A true destination for anyone passionate about fashion, design, and Swiss ingenuity, this new showroom celebrates Götti’s past, present, and future.

October 2025

Berlin-based independent brand Mykita unveils Lite Powder, a design series that redefines the limits of colour and texture in contemporary eyewear. Through the pioneering use of powder coating – a first in the brand’s history – Mykita brings a tactile depth and lasting resilience to its signature lightweight constructions. The technique forms an ultra-smooth surface with a subtly convex shape, transforming minimalist stainless-steel frames into sculptural pieces of design. Soft pastel hues, alongside the clear powder finish over Champagne Gold, reveal a new harmony between colour and material. The resulting aesthetic is both understated and avant-garde, offering a distinct sensory experience that challenges the conventions of traditional metal eyewear. With Lite Powder, Mykita demonstrates its commitment to material innovation and precision craftsmanship. The collection captures the brand’s refined design ethos – minimal yet expressive, functional yet artistic. Each model in the series embodies Mykita’s continuous pursuit of purity, lightness, and individuality.

October 2025