Eyewear by David Beckham has unveiled the Curator collection, featuring optical and sunglasses crafted in elegant acetate and metal designs. Models stand out with a refined metal temple structure, accented by the Talisman signature detail positioned between the temple and the front frame. The DB 1175/S aviator style metal sunglasses feature acetate temple tips, while the stylish and sophisticated design is enriched with subtle details compatible with optical lenses, like the rest of the collection. The DB 1182 optical frame draws attention with its acetate material, double bridge design, and square shape.

September 2025

Meeting the Turkish market through Prm Mağazacılık, Freesbee presents its latest Chameleon Color Changing collection. Promising two styles and uses in a single eyewear, the collection features a dual transformation approach, combining cellulosic acetate colored frames with colorful polarized photochromic lenses. This approach allows the frames and lenses to change color simultaneously, letting the wearer shift from a deep, characterful expression in sunlight to a clean and refined look indoors with a single model. The lenses’ fluid transitions within seconds under different light conditions are enhanced by harmonious tones with the colored frames, while polarized options reduce glare, adding functional clarity to the aesthetic unity. UV activation depends on light intensity and temperature, and vehicle window UV filters may limit photochromic activation. Lightweight, balanced, and offering clear vision, Freesbee Chameleon delivers superior comfort, merging the brand’s signature California influence with modern urban lines in its unisex designs. Minimal forms highlight the vibrant yet sophisticated color palette chosen for the collection.

September 2025

Arriving in Turkey under Pb Gözlük’s guarantee, every Vasuma product combines timeless craftsmanship with bold and forward looking designs. Inspired by iron connecting rods, often used in the architecture of historic buildings to secure beams to walls with decorative knots, Vasuma integrates this architectural detail into its frame designs. Just as the connecting rod unites and balances structures, this motif merges the craftsmanship of the past with the vision of the future, symbolizing the foundation of innovation. This architectural feature, also present in the brand’s headquarters in Stockholm’s Old Town, gives Vasuma frames a new meaning and dimension.

September 2025

The special edition Atelier sunglasses that brought the Woodys brand to prominence, featuring captivating geometric shapes and bold color combinations, now welcome 11 new optical frame models, each available in four colors. Crafted with meticulous attention to detail and the highest quality standards, the new Woodys optical frames combine geometric patterns with bold acetate laminates of up to four colors, creating a striking visual impact. Distributed in the Turkish market under the guarantee of Optic844, Woodys continues to play with colors in the new optical styles added to the Atelier collection.

September 2025

Inspired by Carroll Shelby and the spirit of his iconic Cobra, the all new Shelby x Randolph Speedway collection is designed to turn every road into your racetrack. Handmade in the United States of America, the Shelby x Randolph Speedway collection features military inspired sophisticated metal frames, co branded temple details, and nose pads that promise all day comfort. Produced in Randolph’s iconic Aviator II, Sportsman, and Archer styles, the Speedway series redefining American performance is offered in three unique lens colors, which are named as Redline, Le Mans Blue, and Apex Gray.

September 2025

Italy based Lotus Original blends neo classical fashion and contemporary designs with ethnic motifs in its optical and sunglasses collections. Italian fashion brand Lotus combines a rich world of inspiration with a distinctive style and securing its place among the industry’s leading brands. Lotus Original stands out with timeless women’s models crafted from acetate and titanium. With a broad product range from classic to clip on designs, the brand is a top choice for those seeking both elegance and comfort. Part of Markom Group which brings nearly 30 years of industry experience and expertise, Lotus Original continues its steady rise in the market.

September 2025

Kuvars Group brands bring energy to fashion this season with colorful-framed sunglasses. Movitra highlights functional elegance by combining its innovative mechanism with vibrant colors. Face à Face transforms eyewear into a design object with bold color transitions and creative shapes reminiscent of art galleries. Projekt Produkt blends minimal lines with modern hues, offering a simple yet striking style. Spanning from pastel tones to glossy finishes, this wide spectrum allows every wearer to express their style uniquely. Kuvars Group collections let you feel the sun’s energy in every season.

September 2025

Hoya produces its Sensity Original lenses using its patented Precision Photochromic Technology. These light-sensitive lenses feature a microscopic spin-coating process, ensuring uniform molecular distribution across the entire lens surface. Sensity Original lenses can be custom-made to meet diverse needs and are compatible with all Hoya premium coatings, as well as single vision, bifocal, and progressive lenses. The smart lenses adapt to intense light, offering superior comfort while maintaining contrast and color perception. With a wide color palette, Sensity Original provides users with fashion-forward and versatile options.

September 2025

Mooshu, Gülce Optik’s award-winning brand, continues preparing its 2026 collection, which will blend minimal and rustic designs with its enduring vintage lines. The brand’s new-season eyewear combines autumnal shades, including olive green and terracotta, with these timeless aesthetics. At Silmo Paris 2025 optical show, Mooshu showcases its latest designs, aiming, as every year, to add functional options to its products through refined technical details. The carefully crafted eyewear cases also stand out, not only protecting the glasses but serving as striking aesthetic accessories in their own right.

September 2025

Essa Group’s prestigious luxury brand Valentino Orlandi presents its new eyewear series, with each piece standing out as a true work of art. Crafted by Milan’s distinguished design team, the series showcases 100% handcrafted production, premium material quality, and sophisticated detailing. The sunglasses series stands out by blending refined style with advanced technology. The brand sets itself apart in the premium segment by combining classic Italian design lines with high-tech components. Going beyond high-quality acetate temples and frames, the new designs features models enhanced with advanced materials such as titanium.

September 2025