Dita, which combines the spirit of Los Angeles with Japanese craftsmanship in the world of luxury eyewear, is strengthening its presence in Asia by launching direct sales and service operations in China, Hong Kong and Macau. The move reflects the influence of Chinese consumers in the global luxury eyewear market and gives the brand greater control and close customer contact. Through the newly established local subsidiaries, Dita aims to offer a more consistent and exclusive service without being dependent on distributors. The brand prefers to rewrite fashion rather than follow it with its ‘Category of One’ philosophy.

September 2025

Cazal Eyewear, which has proven for 50 years that eyewear can be bold, impressive and timeless beyond being functional, presents a magnificent titanium frame for its golden anniversary. Reinterpreting founder Cari Zalloni’s original 1991 sketch, the 050 Anniversary Edition symbolizes perfection with its sculptural lines and confident stance. Cazal’s 050 Anniversary design is available in three exclusive colors and limited editions: 999 pieces of Col.001, and only 499 each of Col.002 and Col.003. This exclusive design for the golden anniversary is a testament to Cazal’s status as a cultural icon.

September 2025

Blenders Eyewear has teamed up once again with American football legend Deion “Coach Prime” Sanders, adding a new model to the third season of the PRIME21 collection: the Kingpin. With its frameless shield design, the Kingpin stands out as lightweight, polarized, and highly durable, making it equally at home on the sidelines or in the city. The series blends sport and style with a confident attitude, appealing to young audiences, sports fans, and fashion enthusiasts alike. Backed by the campaign slogan “Every Day is Gameday,” the launch is being activated across university campuses and special events.

September 2025

UK-based clothing brand Universal Works has teamed up with Hong Kong eyewear label A. Society, known for its creativity and technical expertise, to create a striking collection. The line consists of three models—Stanley, Aberdeen and Kowloon—each reflecting the design codes of both brands. Aberdeen comes as an oversized acetate frame, Stanley takes shape in a classic pantos style, and Kowloon is a lightweight titanium frame featuring a removable magnetic sun clip. Each of the 3 models, named after streets or districts in Hong Kong, is offered in 3 shades drawn from the clothing brand’s frequently used color palette.

September 2025

Root&Steel presents its 2026 Doğal Taş (Natural Stone) series, elevating handmade eyewear to a new level. The series brings a fresh touch to eyewear design by combining the grandeur of natural stone with wood. Frames featuring front surfaces in various natural stones offer both tactile richness and visual depth. While the stones carry the marks of thousands of years, their elegant combination with wood adds warmth and lightness to the design. Crafted by skilled hands, each style preserves the natural texture of every stone. The Root&Steel 2026 series dazzles with original designs that transcend fashion boundaries and defy time.

September 2025

Palm Angels has created a unique cultural space by merging street aesthetics with luxury fashion. The brand goes beyond being an ordinary fashion label with bold graphics, striking silhouettes, and strong visual codes. Under the leadership of Bluestar Alliance, Palm Angels is moving toward a more global and strategic vision while strengthening its cultural impact. This strategy highlights that the brand is not only following trends but also generating cultural codes and aiming for sustainable growth. With its powerful visual language spreading rapidly on social media, the brand is quickly becoming part of the cultural identity of the younger generation.

September 2025

Off-White transformed streetwear into a luxury phenomenon through Virgil Abloh’s postmodern vision, becoming a true cultural icon. The brand’s eyewear is seen not merely as an accessory but as a powerful tool for identity and self expression. Sharp geometries, logos, stripes, and industrial details combined with premium materials blend urban aesthetics with high fashion. In the digital age, Off-White has become a strong visual code on platforms like Instagram and TikTok. Striking designs become cultural symbols, for some a sign of status, for others an expression of authenticity.

September 2025

Mila Zb showcases the modern woman’s elegance and her meticulous attention to detail and aesthetic passion in the Diamante and Vanity collections. Diamante draws its name from the diamond cutting technique, turning each eyewear piece into a jewel. Transparent and light colored acetates catch the sunlight, creating playful glam effects on the front surfaces. Finely crafted facet details provide a look that is both sophisticated and sparkling. Inspired by the silhouette of a vintage mirror, Vanity embraces a fashion focused aura with bold and distinctive designs. Color choices and custom acetates transform each model into a strong style statement.

September 2025

Seiko Drive, specially developed for drivers by Seiko, enhances driving comfort while minimizing accident risk with glare protection, reduced reflections in rainy conditions, and extra clear distance vision. It stands out as a dedicated solution for stressful driving situations, particularly at night and in wet weather. The lens minimizes glare from oncoming vehicles, provides extra clear distance vision in foggy and rainy conditions to offer a safer driving experience. Seiko Drive X, with its distance focus, ensures clarity throughout the drive and creates an even better field of vision when combined with progressive lenses.

September 2025

The new Etromania series from Etro, presenting the brand’s signature Paisley pattern and iconic Pegaso motif with an innovative twist, is now available to eyewear enthusiasts. The temples are adorned with a sophisticated metal Pegaso cut, and selected colors feature custom Paisley acetate, achieving a sharp and timeless look of the sophisticated and elegant designs. The acetate oversized square Etro 0075/S and the face hugging round Etro 0074/G/S stand out as bold and timeless sunglasses in the series. The oversized square Etro 0077 acetate optical frame from series carries the same sharp and elegant lines as the sunglasses.

September 2025