Zeiss has announced the creation of a new strategic business unit, “Zeiss Extended Reality,” to strengthen its activities in the field of extended reality (XR). The new unit now operates alongside Zeiss Vision Care, one of the world’s leading manufacturers of eyeglass lenses and ophthalmic instruments, forming the Zeiss Consumer Markets segment. The company emphasizes that clear vision is essential for users to fully experience XR technologies, including virtual (VR), mixed (MR), and augmented reality (AR). For nearly a decade, Zeiss teams have been developing specialized products and solutions to ensure that users with visual impairments can enjoy XR to its fullest. By bringing these efforts together under a single umbrella, Zeiss Extended Reality will now offer partners high-quality XR corrective lenses, optical systems, and end-to-end integration solutions. Tooz, fully acquired by Zeiss in 2023, focuses on developing optical solutions and reference designs for see-through AR devices. Since its founding in 2015, Tooz’s primary goal has been the seamless integration of prescription solutions into AR optics, ensuring compatibility with ophthalmic mass production. With this strategic move, Zeiss positions itself strongly in the XR market, aiming to make XR products accessible to all users who require vision correction.

December 2025

The Italian Optical Goods Manufacturers’ Association (Anfao) and the Italian Trade Agency (Ita) took part in Silmo Istanbul 2025 for the first time this year, organizing a group participation to support the internationalization of Italian eyewear companies. With this inaugural presence at Silmo Istanbul, Anfao and Ita announced that they aim to develop a structured market-access strategy for SMEs in the sector by analyzing local commercial dynamics and leveraging the fair, which attracts key distributors. Highlighting Silmo Istanbul as a commercial platform that confirms its strong influence particularly across the Mena and Emea regions, Anfao and Ita underlined that the fair connects new business opportunities with design and innovation. They also noted that the total value of the Turkish eyewear market is estimated at 657 million euros in 2024, with frames standing out as the most dynamic category at approximately 330 million euros in sales, followed by prescription lenses at around 324 million euros. Furthermore, the double-digit growth recorded in Italy’s eyewear exports to Turkey during the first half of 2025 was said to support Italy’s strategy of diversifying exports toward non-traditional markets.

December 2025

Italia Independent selected Riccione as the latest stop of its The Independents On The Road project, bringing the 2025 Fall Winter collection together with the city’s distinctive energy. The project unfolds as a journey through Italy’s colorful and unconventional cities, told through the stories of creative voices and free spirited characters who exist beyond the mainstream yet define it with their individuality. Instead of traditional campaign imagery, the brand embraces a more intimate, human centered narrative. The expressions of bold, authentic and independent personalities are transformed into a visual story that reflects the spirit of the collection. This approach goes beyond a simple photo shoot, creating a collective bond that brings together the brand’s creative team, designers, retail partners and loyal community. For the Riccione shoot, photographer Alessandro Levati and stylist Luigi D’Elia translated House of Modo’s creative vision into powerful and original imagery. The campaign visuals clearly convey the DNA of Italia Independent, creating a visual universe that is bold, energetic, expressive and rich in versatility. With this project, Italia Independent once again reminds us that independence is the courage to tell your own story in your own voice.

December 2025

Vogue Eyewear presents its new Autumn Winter 2025 collection, featuring bold and eye catching designs created for the season. This season once again, Vogue Eyewear meets fashion lovers with a daring yet sophisticated style. Combining everyday comfort with an elegant and modern fashion approach, the collection stands out with its striking models. Inspired by the runways and shaped with distinctive touches for every style, the Autumn Winter 2025 Vogue collection aims to become a seasonal favorite with its attention grabbing details and refined accents. For the advertising campaign of the collection, Vogue traveled to Italy with brand ambassador Gamze Erçel. Appearing in front of the camera in Milan alongside the Vogue Eyewear team, digital content creator Gamze Erçel elegantly presented the Autumn Winter 2025 collection, ranging from chic and minimal designs to radiant statement models that appeal to every taste, guided by her inspiring personal style. Receiving wide acclaim for its powerful and striking visuals, the new Vogue campaign showcased the latest collection in a truly distinctive way. Sharing her excitement about presenting the new collection, brand face Gamze Erçel said, “Designed with bold yet elegant details, the new models will be offered in both classic and alternative color options. This season, everyone will be able to find at least one Vogue design that suits their own style and reflects a fashion driven, elegant approach.” Within Vogue’s new collection, the model 0VO4342S stands out with its rimless oval shape and colored lenses. Inspired by the iconic style of the 1990s, the design offers a modern reinterpretation, while color coordinated temple tips add an energetic and playful character. The oval metal frame 0VO4348SB draws attention with its shimmering double bridge detail and dazzling crystal embellishments. The sparkle is skillfully extended to the temples, ensuring a sophisticated finish. Featuring a geometric front design, the acetate model 0VO5688SB gains a luminous appeal through carefully placed crystal details on the temples. Two crystal rings on the right lens, offered in timeless and trend driven color options, add a refined touch that enhances the overall silhouette. The model 0VJ2031 stands out with its slim, face hugging frame, new color options such as dusty pink and blue, gradient lenses, and an adjustable temple design that ensures maximum comfort. With its modern lines, the design brings together elegance and ease in a seamless balance.

December 2025

Known for its progressive designs inspired by minimalism, techno futurism, and the Bauhaus movement, Portugal based eyewear brand Vava reinterprets traditional eyewear through pure forms, structural balance, and a design approach defined by near engineering precision. With its understated and well proportioned design language, Vava Eyewear offers optical frames and sunglasses that suit both men’s and women’s faces. In its optical frame collections, the brand builds its designs around clear geometries, a strong presence, and uncompromising simplicity. Instead of ornamentation, Vava emphasizes disciplined design order, a modern visual rhythm, and a forward looking futuristic aesthetic. For users who appreciate conceptual design, each Vava model goes beyond being a simple accessory and stands as a true design object. Vava Eyewear combines advanced manufacturing technologies with fine craftsmanship throughout its collections. This approach, when paired with the highest quality materials, is what sets Vava apart. All Vava frames are produced in Italy using environmentally friendly and recyclable materials. Through Pb Gözlük distribution, Vava’s structural and innovative design philosophy is now reaching modern eyewear enthusiasts in Türkiye, offering an artistic alternative within contemporary optical fashion.

December 2025

Modo expands its Legacy Acetate collection with a new model. With the new 8024 design, the brand reinterprets the iconic cat eye shape through a modern lens. The sophisticated silhouette, defined by elegantly uplifted lines, brings together vintage allure with today’s clean and sharp aesthetic. At the core of the model lies HD acetate, the signature material of the collection. This high density acetate can be processed thinner than traditional acetate, allowing the frames to deliver an unexpected sense of lightness while offering exceptional durability that preserves their shape over time. The glossy finishes, precise cuts and balanced proportions seen throughout the Legacy Acetate collection further highlight Modo’s refined craftsmanship. This new cat eye design perfectly embodies the essence of the Legacy Acetate collection. By combining timeless forms with advanced technology, Modo presents pieces that feel light yet full of character, modern yet inherently classic. The unforgettable cat eye silhouette is, in a sense, reborn through Modo’s distinctive design approach. This modern interpretation of the cat eye from Modo’s Legacy Acetate collection is available in Turkey through Turkuaz Optik.

December 2025

Swedish brand Vasuma draws attention with its design approach built on creativity, culture and a refined sense of originality. Each optical frame tells a story through the brand’s distinctive silhouettes and carefully selected color palette. Blending modern design with a relaxed and artistic spirit, Vasuma offers an original style without excess. Known for its lightness, comfort and expressive character, Vasuma presents ideal options for users who wish to reflect their personality in an elegant way. Combining its Stockholm-based design spirit with Scandinavian simplicity, Vasuma balances quality and aesthetics in its handcrafted collections. The brand incorporates environmentally conscious materials such as biodegradable bioplastics, cotton acetate and wood pulp into its frames, bringing sustainability to the forefront of its collections. Vasuma also recycles production waste to create new acetate sheets, aiming to reduce overall waste. Through Pb Gözlük, Vasuma’s character-driven design language meets eyewear enthusiasts in Türkiye, adding an original touch to everyday styles. By placing modern eyewear design with a story at its core, Vasuma presents distinctive collections poised to become a favorite in Turkey.

Aralık 2025

Reaching Turkey through Optic 844 distribution and known for its unique collections created with the motto “designed for special people,” Spain based eyewear brand Woodys presents two new models within its limited edition Xmass IV capsule, created exclusively for the New Year. For both designs, Woodys draws inspiration from long, star filled nights, the most magical moments of the year. One of the special New Year models, Celina, stands out with its three dimensional milling and geometric volumes. The truly enchanting touch comes from the embossed details on the temples, subtly evoking the delicate shimmer of a star. With Oriana, the magic is concentrated on the front of the frame. Crafted from patterned acetate, the design reveals unique reflections that transition into an intense pink tone, offering an elegant reference to the spirit of the New Year. Both sunglasses featured in the Xmass IV capsule are presented in aesthetic and refined special packaging, perfectly aligned with the star inspired glow concept that defines the series. Like all Woodys eyewear, these two models are produced using advanced manufacturing technologies and time intensive methods, crafted from some of the world’s lightest and most durable natural content based acetates. Designed with excellent ergonomics, both models aim to deliver outstanding comfort and satisfaction for their wearers.

December 2025

Randolph has announced the expansion of its exclusive Satin collection with five new models. Each Randolph sunglass is handcrafted by master artisans through a minimum of 200 production steps, and five new designs have now been added to the brand’s signature satin matte series. Featuring premium rose gold, chocolate gold, silver, and gunmetal finishes treated through special processes to achieve a smooth, satin like matte texture, the collection introduces new color options for the Aviator and Concorde models. Exceptionally strong and durable, these frames are combined with Randolph’s patented vector coated lenses, available in various colors and offering 96 percent blue light blocking. Renowned for excellence in eye protection and visual quality, these advanced lenses are paired with luxury frames produced to military standards and handcrafted in the United States. This expertise has defined Randolph’s craftsmanship for 52 years. By modernizing its timeless classic models with new colors and textures, the special Satin collection offers a truly distinctive alternative for sunglasses wearers who value quality. Randolph eyewear is available in the Turkish market through Optic 844 distribution.

December 2025

With both its sunglasses and optical models, Philippe Müller stands at the intersection of premium design and superior quality. Carefully selected by Efor Optik, this collection is created for those who recognize true distinction. What truly sets Philippe Müller apart is its perfectionism in invisible details. Zeiss lenses go beyond ordinary optics to deliver clear and comfortable vision. Offering UV protection, Zeiss lenses minimize eye strain and promise uninterrupted comfort throughout the day. Japan Titanium IP coating technology and meticulously crafted frame details reflect Philippe Müller’s uncompromising approach to quality. Exceptionally lightweight and almost imperceptible on the face, these eyewear designs merge elegance with engineering. Each finely crafted frame is a reflection of mastery and aesthetic precision. As a premium product never compromises on durability, Philippe Müller eyewear features flexible and robust structures that resist breakage and deformation, ensuring long term performance for years to come. Blending retro influences with modern lines, the designs offer a timeless sense of sophistication. Whether users seek classic refinement or a bold statement, Philippe Müller consistently stays one step ahead, meeting and exceeding expectations. Designed for those who deserve quality and exclusivity, the Philippe Müller collection is available by contacting Efor Optik.

December 2025