Try Titanium brings a new perspective to modern eyewear design by combining the superior strength of titanium with a structure so light it is almost imperceptible. Now arriving in Türkiye under the assurance of Turkuaz Optik, Try Titanium unites minimal aesthetics with technical mastery. Each Try model is designed to achieve a flawless balance of lightness, durability and minimalism. The flexibility and strength of titanium sit at the heart of Try’s technical engineering. Slim and elegant forms are paired with high performance materials to deliver maximum comfort for both everyday wear and extended use. Carbon fiber detailed models offer a strong yet almost weightless feel, while more minimalist designs highlight titanium’s natural brilliance and refined delicacy. The brand’s diverse concepts present a wide aesthetic spectrum aligned with contemporary design sensibilities. Models defined by organic and fluid lines create a modern elegance, while collections with more pronounced frame designs appeal to those seeking a bolder visual statement. Clip on models add a functional dimension by combining optical and sun wear into a single frame. Bringing together lightness, simplicity and modern design, this collection sets a new standard for those who seek both comfort and elegance in their eyewear choices.

December 2025

For the Autumn Winter 2025 season, Linda Farrow collaborated with London based artist Alexander James on Black, a sophisticated collection composed exclusively of black eyewear that celebrates the union of brand heritage, innovation, and masculine lines. Drawing on themes of memory, identity, and subculture, the art of painter and sculptor Alexander James serves as a key source of inspiration for the Linda Farrow Black collection. Much like the layered compositions found in the works of the 32 year old artist, the Linda Farrow Black collection gradually reveals its depth over time. In the new models added to the Black collection through the collaboration with Alexander James, the layered nature of art stands out as a defining element that ensures both design depth and a timeless presence. As with the entire Black collection, the Autumn Winter 2025 additions feature precisely balanced frames, engineered surfaces, and handcrafted finishes that immediately draw attention. The eyewear in the new Black collection inspired by Alexander James reveals its full depth only through close experience. Just as in the artist’s work, these designs reveal more the longer they are lived with. Moving beyond trends, the Linda Farrow Black collection promises strong expressions that celebrate timelessness.

December 2025

South Korea based Gentle Monster reinterprets the shield silhouette with a modern touch through its Bold collection prepared for the season. By removing the nose pads, the brand introduces a bold and futuristic approach to design. The collection features both acetate and metal as core materials. The metal frames in the Gentle Monster Bold series create an unexpected contrast by pairing lightweight lenses with strong bridges crafted through refined and precise workmanship. The acetate frames, on the other hand, add a dynamic character to the collection with exaggerated front volumes and signature symbols that evoke a sense of speed. The Bold collection brings together Gentle Monster’s innovative design vision with bold volumes and architectural details, redefining the brand’s aesthetic perspective on the future. The brand will launch the collection through exclusive pop up events to be held in Seoul, Beijing, and Tokyo. Inspired by the iconic silhouettes and textures of Haus Nowhere Seoul, the pop up spaces will present an innovative visual concept that merges fashion with architecture. With its 2025 Bold collection, Gentle Monster delivers a confident statement that brings the aesthetics of the future into the present.

December 2025

Lacoste introduces its new collection as an ode to the style and sophisticated attitude of the contemporary Parisian woman. The frames featured in the advertising campaign offer a fresh perspective on timeless and refined designs. While bold shapes and delicate details redefine elegance, signature green accents reflecting Lacoste’s enduring visual identity add a distinctive character to each frame. Among the new season designs added to Lacoste’s iconic Monogram collection, the L6070S sunglasses reinterpret the rectangular silhouette. The internal wire visible through the model’s transparent acetate temples is decorated with a pronounced Monogram pattern, while the elongated Lacoste logo and green stripe detail highlight the brand’s identity. Presented in the campaign in a transparent burgundy shade, the model is also available in black, light brown, Havana, and transparent aqua tones. The L2316 optical model, crafted from lightweight metal in an elegant and feminine butterfly shape, draws attention with its Monogram pattern engraved on both the inner and outer surfaces of the temples. Tortoiseshell temple tips that complement the metal tones of the frame stand out with the iconic Lacoste green stripe detail, reinforcing the brand’s signature identity. Featured in the campaign in a dark purple version, the frame’s color palette also includes light pink, gold, and rose gold.

December 2025

Calvin Klein Jeans Eyewear introduces its new sunglasses and optical eyewear models for the Autumn Winter 2025 season, redesigned with minimal silhouettes and eye catching details. Created in contemporary tones, some of the new models stand out with striking transparent gradient shades. Each design reflects Calvin Klein’s iconic and classic sense of elegance, while the temples are completed with the brand’s signature monogram logo. Within the Calvin Klein Jeans Eyewear Autumn Winter 2025 collection, the all acetate sunglasses model CKJ25618S perfectly delivers a sophisticated and distinctive look through its cat eye silhouette, colored acetate lamination, and renewed temple design featuring a metal Calvin Klein monogram. The CKJ25618S model is offered in classic black and Havana, as well as transparent red and transparent orange color options. Another standout from the new season collection, the acetate sunglasses model CKJ25617S, offers a touch of classic elegance with its modified rectangular front, colored acetate lamination, and updated temple design finished with the Calvin Klein monogram. The diamond shaped temple tips elevate the design to the next level. The color palette of CKJ25617S includes classic dark Havana and black alongside transparent gray and transparent blue tones.

December 2025

As trends change rapidly, Freesbee stands out with a design language that defies time. Its collections are built on a balanced aesthetic that transcends passing fashion movements and adapts effortlessly to every era. The spirit of the collection reflects a sophisticated attitude where modernity and classic lines come together in harmony. In its designs, Freesbee favors two-tone acetates, handcrafted transitions, refined bridge details, textured frames that add character and shapes that define facial features. As a result, each model has its own story, its own character and a unique bond with the wearer. Every frame is crafted using high-quality acetate, stainless steel alloys and premium UV-protective lenses that ensure durability and comfort. The materials selected during production support not only longevity but also the continuity of style. By reinterpreting form and function each season, Freesbee offers an innovative perspective within the eyewear world. Modern color palettes, soft gradient tones and material technologies that combine lightness with strength have become Freesbee’s signature. Freesbee brings together elegance, durability and design aesthetics to accompany every moment of your day.

December 2025

Bringing together a tradition of local design and production with modern lines, Özeller Gözlük drew attention at Silmo Istanbul 2025 Optical Fair with its new sunglasses model designed to suit every season. At Silmo Istanbul, the model received strong interest and emerged as one of the standout designs of the season with its elegant round silhouette, contemporary color tones, and confident style expression. The transparent yellow amber frame adds a warm and sophisticated character to the design, while the round shape offers a balanced and modern look that complements facial features. Thanks to its lightweight structure and comfort focused design, the model stands out as an ideal accessory for style conscious users in daily city life, during travel, and in outdoor settings. With more than 35 years of optical experience, Özeller Gözlük continues to prioritize quality in design, producing timeless and trend defying models each season. With this new sunglasses design, Özeller Gözlük presents understated elegance and a strong attitude as a refined option for both everyday wear and special styling. Continuing to contribute to local production with a modern perspective, the Özeller Gözlük collection is available by contacting the company directly.

December 2025

Dsquared2 unveils its new Fall/Winter 2025 eyewear collection, defined by the brand’s signature bold volumes, sharp lines and striking designs. The collection stands out with distinctive branding details such as the Double D logo or the DSQ2 cut logo, combined with a modern color palette. Within the collection, the men’s D2 0188 sunglasses model delivers a distinctive style with its mask lens construction, sharp contours and flat top design. The wide temples are carefully sculpted on the inner side, while a finely crafted maple leaf detail at the temple tips adds a refined finishing touch. The D2 0188 is offered in a black frame with ruthenium temples and grey lenses, as well as a black frame with gold temples and blue gradient lenses. For women, the bold oversized D2 0185 acetate sunglasses stand out with a sculptural surface. The design features cut open lenses at the front and signature metal embellishments on the sides. The maple leaf detail at the temple tips adds an element of elegance to the model. The D2 0185 is available in a black frame with grey gradient lenses and a Havana frame with brown gradient lenses. The brand’s Hype product line introduces new and eye catching styles enriched with the DSQ2 cut logo, reflecting a confident and bold attitude. The series includes lightweight new optical frames for men as well as feminine looking bold shapes highlighted by distinctive brand details.

December 2025

First introduced by Arma Lens seven years ago, the Arma Pixie colored contact lens collection continues to maintain its revolutionary impact on the contact lens market through its distinctive design and color palette. Although the lenses in the series are designed without a limbal ring, they create a subtle halo effect known as the “angel ring” when worn, ensuring a refined and sophisticated look. With its unique design and color options, the Pixie series pioneered the production of similar lenses in the Turkish contact lens market. However, Arma Lens stands as the only company to develop this series with innovative technical parameters and precise manufacturing standards, guaranteeing both wearer comfort and an elegant appearance. The original Pixie contact lenses are produced with a 14.4 mm diameter and an 8.6 base curve. Their central pupil openings are designed to be neither wide enough to reveal the natural eye color beneath nor narrow enough to cause visual blur. Thanks to these features developed by Arma Lens, colored contact lens enthusiasts experience clear vision without any blurring issues. The Pixie series is offered by Arma Lens in three color options: Pixie Green with a moss green tone, Pixie with a water blue tone, and Pixie Mocha with a brown tone. The series is available with myopic prescriptions ranging from 0.50 to -6.00 diopters, and the original collection can only be obtained through authorized Arma Lens dealers.

December 2025

One of the world’s strongest representatives of sustainable and eco friendly eyewear, Eco Eyewear is now entering the Turkish market under the assurance of Turkuaz Optik. Eco’s arrival in Türkiye brings together environmentally conscious living with modern, clean and timeless designs. Built on the core mission of planting one tree for every frame sold, the brand continues to inspire global optical labels with its strong environmental responsibility. Through its partnership with Trees for the Future, Eco Eyewear has planted more than four million trees to date and offset 233 million kilograms of CO₂ impact, reaching a carbon negative level. The brand’s commitment to the environment extends beyond reforestation. By sponsoring coastal and ocean cleanup projects worldwide, Eco Eyewear has contributed to the removal of 60 tons of ocean waste so far. The brand’s production approach directly reflects these values. The majority of the collections are created using bio based materials derived from castor oil and recycled metals. In addition, plastics collected from beaches and oceans are reprocessed, while biodegradable acetates made from cotton and paper pulp form an important part of the collection. Frames made from recycled aluminum stand out with their lightweight yet durable construction.

December 2025