Modo introduces a new perspective on eyewear design with its latest campaign, “Dynamic Frequencies.” While the name may initially sound abstract, the concept is grounded in a clear idea: making visible the layered process behind the creation of a frame. The brand approaches eyewear not as a one-dimensional product, but as the result of a continuous interaction between design, material and structure. This approach is based on a holistic design philosophy in which every detail is interconnected. From hinge mechanisms to acetate thickness, from color selection to bridge width, each decision forms part of a unified system. Modo defines this process not as something static, but as a constantly evolving balance. By emphasizing this perspective, the brand sets itself apart from the industry’s common focus on single-feature claims. Rather than promoting isolated attributes such as “lightest” or “most durable,” Modo chooses to highlight how design comes together. This viewpoint elevates not only the final product but also the process behind it. With the “Dynamic Frequencies” campaign, Modo goes beyond presenting a collection, placing the design process at the core of its brand identity. This approach transforms eyewear from a simple product into a carefully considered and balanced system.

April 2026

Italia Independent introduces a tactile dimension to eyewear design with its Teddy collection. Inspired by the world of textiles, the series reinterprets conventional material perception through a plush coating applied to the frame surface. The sun styles combine bold silhouettes with a soft, textured finish, creating a striking contrast. This approach moves beyond the familiar feel of acetate or metal, offering a distinctly different user experience. The furry surface, felt upon touch, stands out as the collection’s most defining feature. Described by the brand as a “sensory experience,” this concept shapes the overall character of the collection. The color palette reinforces this tactile identity with rich, expressive tones. Vibrant red, deep blue and warm brown give each model a distinctive personality. Large and pronounced forms enhance the visual impact of the designs. The Teddy collection presents a strong option for those seeking to stand out in their style. This unconventional design language transforms eyewear into not only a visual but also a physical experience. With the Teddy collection, Italia Independent once again pushes the boundaries of design.

April 2026

Nike is reintroducing All Conditions Gear (Acg), its outdoor performance brand designed for athletes seeking challenge, adventure and a deeper connection with nature. Built on a legacy of more than 40 years, the brand returns with a renewed commitment to supporting those who thrive in demanding environments. Originally created for adventurous athletes, Acg has long represented exploration, resilience and innovation. With this relaunch, Nike reinforces its ambition to expand within the outdoor performance category while reconnecting with the brand’s roots. The renewed vision focuses on delivering high quality gear that enables athletes to perform across diverse terrains, from trails to mountains. With a clear focus on trail running, hiking and exploration, Acg introduces a refined product lineup. Key footwear models include the Acg Ultrafly and the Acg Zegama, both engineered for stability, traction and comfort in rugged conditions. The apparel offering features performance driven pieces such as the Radical AirFlow racing top and the Lava Loft down jacket, designed to provide adaptability across changing climates. As part of this evolution, Nike Trail will transition into Acg, allowing the brand to benefit from Nike’s extensive running expertise. This integration strengthens Acg’s position in the outdoor segment and supports the development of new performance innovations. Acg’s commitment to the outdoor community is further reflected in its All Conditions Racing Department. This growing team of elite trail runners plays a key role in testing products and providing feedback. New athletes joining this season include Hiroki Kai, Hyunji Kang, Minchul Ko, Jennifer Lichter, Adam Merry and Takako Takamura, expanding an already established roster. Beyond elite performance, the brand continues to invest in accessibility and community engagement. Acg supports major trail running events, including Chongli 168 Ultra Trail, and has added Broken Arrow Skyrace and Gorge Waterfalls to its partnerships. Retail expansion is also part of the strategy. Acg is opening its first standalone store in Beijing’s Taikoo Li Sanlitun. The Acg Base Camp is designed as an immersive space that reflects the brand’s identity and spirit of exploration. Additional activations across Nike stores worldwide aim to bring the outdoor experience into urban environments. Supported by a new campaign and brand voice, Acg returns with a clear mission to inspire athletes everywhere to explore, perform and connect with the outdoors.

April 2026

Istanbul Kultur University crowned the 55th anniversary of diplomatic relations between Türkiye and the People’s Republic of China with an international project that highlights its academic strength and production capacity. The Opticianry Program at Iku Vocational School continues to expand vocational education beyond technical training, enriching it through global collaborations and interdisciplinary initiatives. Organized as part of the 55th anniversary celebrations, the event evolved into a remarkable academic success story through original eyewear designs created by opticianry students. Led by Lecturer Neslihan Gezer, the project brought student designs inspired by the historical legacy of the Silk Road to life through production by Mooshu Eyewear, founded by industry professional Kadir Cinemre. This collaboration, which unites academic vision with industrial expertise, enabled the collection to reach international standards in both aesthetics and technical quality. The opening ceremony was attended by Meifen Zhou, Cultural Counsellor of the Embassy of the People’s Republic of China in Ankara, Prof. Dr. Nebile Koruyucu, Dean of the Faculty of Economics and Administrative Sciences at Iku, and Prof. Dr. Mehmet Özer, Director of the Vocational School. Distinguished guests also included Emmy Award winning producer Travis Fox and his wife Michelle, renowned fashion designer Muammer Ketenci, eyewear industry figure Hakan San, and prominent social media voice in opticianry Çağatay Gülümser. Guests examined the student designs, realized through the craftsmanship of Kadir Cinemre, and expressed strong appreciation for the project’s industry relevance and depth. Presented under the theme ‘Silk Road Fashion’, the collection featured a wide range of styles, from faceted designs to metal frames, all reflecting the shared cultural heritage of the two countries through refined technical details. Accompanied by a performance from the National Orchestra of Nanjing University, the event demonstrated that opticianry extends beyond healthcare, emerging as both an international language of communication and a form of craftsmanship. As one of the project’s key outcomes, two students who stood out with their work were invited to China to further develop their professional vision. This initiative is expected to provide valuable exposure to global market dynamics and enable students to return to Türkiye with a broader and more forward looking perspective on the optical industry. In its official statement, Istanbul Kultur University emphasized that, under the coordination of Lecturer Neslihan Gezer and with the support of industry partners, it will continue preparing its students for the future of the optical world.

April 2026

Eco Eyewear continues to advance its sustainability efforts through its “Wave of Change” initiative. Aimed at stopping plastic waste before it reaches the oceans, the program takes concrete steps to reduce environmental impact. In collaboration with Waste Free Oceans, nearly 60 tons of plastic have been collected to date. The recovered materials are not only removed from marine environments but also sorted and transformed into raw material. This recycling process creates a circular system in which the collected waste is reused in eyewear production. In this way, materials retrieved from the sea are given a new life as finished products. Eco Eyewear’s approach focuses on utilizing existing resources rather than producing new materials. This philosophy forms the foundation of the brand’s sustainability strategy. More than a one-time project, the “Wave of Change” initiative represents an ongoing and evolving model. Growing steadily, it reflects an approach that integrates environmental responsibility into production processes. Through this initiative, Eco Eyewear not only contributes to the environment but also sets a strong example for sustainable manufacturing within the industry.

April 2026

Seiko Optik combines comfort, performance and aesthetics with A-Zone, the world’s thinnest customized myopia lens. Bringing together ultra-thin design and high visual performance in a single lens, Seiko A-Zone stands out as the world’s thinnest myopia lens. Its patented technology delivers maximum thinness without compromising optical quality. Thanks to this advanced design approach, A-Zone offers a significantly slimmer profile compared to other lenses with the same index. Even at high prescriptions, it provides aesthetically refined lenses with remarkably thin edges, ensuring clear vision, superior comfort and enhanced visual satisfaction. Each lens is individually crafted according to the wearer’s prescription and frame selection, enabling optimal performance in every detail. Beyond its thinness, Seiko A-Zone is further distinguished by its Comfort Zone and Stylish Zone technologies, which bring together visual clarity and aesthetic appeal. Designed with highly precise calculations to optimize the field of vision and minimize optical distortions, Comfort Zone technology delivers a clear, balanced and comfortable viewing experience. Meanwhile, Stylish Zone technology enhances the elegance of the lens by achieving exceptionally thin edges, maintaining high performance without compromising on aesthetics.

April 2026

Morlin Bron reintroduces this season a model that has been part of its collection for the past two seasons and has quickly become one of the brand’s standout designs, now presented with a refreshed interpretation. Defined by its strong form, bold frame structure and distinctive stance, the model positions itself beyond conventional trend cycles. With its timeless design approach, it moves beyond being a seasonal piece to become a lasting element within the brand’s design universe. Offered in a range of color options, the model appeals to a wide spectrum of styles while delivering a confident expression for those who choose to stand out. Morlin Bron positions this design not merely as a product, but as an iconic piece that reflects the brand’s identity. Shaped by minimal details, a strong silhouette and modern lines, its design language aligns effortlessly with the dynamism of urban life. Adaptable to different moments of daily style, the model presents a look that is both bold and balanced. The understated yet impactful approach at the core of the design gives the piece a timeless character. In this respect, it maintains a stance independent of passing trends. With this design, Morlin Bron once again demonstrates that enduring style is always possible.

April 2026

Santa Barbara Polo & Racquet Club draws attention with its new collections that bring together a deep-rooted heritage and a modern design perspective. Originating from the first polo match played at Santa Barbara Agricultural Park in 1894, this prestigious legacy has evolved into a strong presence in the optical sector under the assurance of Daniel Klein Group. As the brand completes its first year in both the Turkish and international markets, it stands out with an approach that accurately interprets industry expectations and demands. Developed through a meticulous design and production process, Santa Barbara Polo & Racquet Club optical and sunwear collections have quickly gained strong visibility across points of sale, meeting consumers while steadily reinforcing the brand’s position in the market. The use of high-quality materials such as metal, acetate and titanium, combined with a balanced blend of classic and modern design lines, defines the new season collections. Enhanced comfort options, particularly in clip-on models, further elevate the user experience. With an expanding product range and an innovative design approach, Santa Barbara Polo & Racquet Club continues to strengthen its presence in the optical sector with confidence and consistency.

April 2026

Gents of London stands out in the eyewear industry with collections that reflect the energy of sunlit days and the spirit of summer. Offering both men’s and women’s lines, the brand responds to a wide range of style expectations with a versatile product portfolio. Each model goes beyond being a simple accessory, taking on a defining role as a strong complement for style-conscious users. From the first days of spring to the height of summer, Gents of London eyewear positions itself as a signature element of everyday style. The brand’s design language is distinguished by unique lines that appeal to diverse tastes. A broad color palette and a variety of frame options allow users to enrich and personalize their looks. Extending from the beach to urban settings, this versatility reinforces the collection’s multifaceted character. Designs that adapt seamlessly from casual daily wear to classic city elegance present a timeless aesthetic. Especially during the summer months, models that combine comfort and style elevate the overall user experience. Carefully selected materials used in each frame support long-lasting durability. Ergonomic design lines ensure all-day comfort. A commitment to flawless craftsmanship clearly reflects the brand’s approach to quality. In every detail, these designs embody a distinctive elegance that subtly reveals itself.

April 2026

Linda Farrow introduces its new Office Hours collection for Spring/Summer 2026, capturing the spirit of the times with a refined and contemporary perspective. Inspired by the sophisticated office atmosphere of the 1970s, the collection brings together a strong presence, understated elegance and a distinctive interpretation of modern luxury. Office Hours presents a powerful seasonal narrative built around leadership, character and an entrepreneurial mindset. Centered on the confidence and determination of women at the top of the business world, the collection blends feminine strength with a timeless design approach. Each frame is conceived as a visual reflection of this strong character. The eyewear silhouettes reinterpret the bold and iconic shapes of the 1970s through a contemporary lens. A rich color palette of honey tones and wine reds reimagines a warm and refined office environment, while every detail reflects a high level of craftsmanship. Linda Farrow’s Office Hours collection is available through Atölye Gözlük, a platform specializing in curated brands and distinctive design. Bringing this exclusive collection to the Turkish market with care, Atölye Gözlük combines unique frames with a personalized service approach. Office Hours stands not only as an eyewear collection, but as a compelling seasonal statement celebrating the strength, elegance and determination of the modern woman.

April 2026