Athletic Performance With Impavid Active

Prada Linea Rossa presents Impavid Active, a collection of aerodynamic frames designed to deliver athletic performance under extreme conditions. A modern aesthetic and high performance come together in face-hugging silhouettes that reflect the brand’s style standards, enhanced by the dynamic lines of the perforated temples and innovative and modern ventilation details on the lenses. Thanks to the choice of quality materials, a wide range of lens options and technical research carried out before the frames were designed, the new eyewear perfectly adapts to all face shapes for superior performance even under the most extreme conditions. The SPS01Y features a wide ultra-modern front with cylindrical lenses and an innovative top visor with a special ventilation system designed for superior athletic performance even under the most extreme conditions. The water-resistant lenses are available in matte black/neon yellow, matte black and white. The rectangular SPS02Y is a reinterpretation of the perforated temple design, combining modern aesthetics with high performance. It is available in matte black/blue, matte black/neon yellow, matte black and white. The lenses are also available in two adjustable versions, blue/purple and orange.

April 2023

Oakley Promises High Performance

Castel, Oakley®’s newest High Wrap frame, is characterized by its comfortable design. Castel features a lightweight yet durable O-Matter™ frame and a three-point design for comfort. The model’s elliptical logo, accompanied by Prizm™ Lens Technology designed to enhance color and contrast, provides a sporty and stylish look. Oakley® Sutro Ti combines classic sophistication with modern style. Distinguished by its striking cylindrical lens shape and ultra-lightweight design, Sutro Ti is made from premium titanium. The model’s Unobtainium® ear plugs and adjustable nose pad provide a non-slip grip for top performance. Oakley® Kaast is the first dual-lens sunglasses made possible by the brand’s design innovation PhysioMorphic Geometry technology. The O Matter™ frame material adjusts for an optimal fit, while the 3-point fit ensures all-day comfort. Prizm™ Lens Technology enhances color and contrast, making them suitable for high-end performance. Contrail Ti, a titanium-framed version of Contrail, the brand’s pilot-inspired sunglasses, features ultra-light titanium materials that balance weight and function with premium aesthetics. Unobtainium® technology balances non-slip grip and comfort, while adjustable transparent nose pads help ensure a perfect fit.

April 2023

Sustainable Choice With Emporio Armani

Emporio Armani’s sense of responsibility continues with its sustainable eyewear selection for the new season. Made from bio acetate, a material composed of at least fifty percent organic content, and presented in a special packaging made from recycled polyester, the two sun models prove the brand’s focus on protecting the environment. The uniquely dynamic and metropolitan design for men and women features strong lines with pronounced angles, softened by transparent colors that allow to see the structure of the temples. EA4186 is a men’s sunglass made of bio acetate on the front and temples, with large square lenses and the Armani Sustainability Values logo on the inside. The model has visible metal temples. This model is available in transparent red with brown lenses or transparent green in the same color as the lenses. EA4187 is a sunglasses for women with distinct geometric lines. Made of transparent bio acetate, through which the metal body of the temples can be seen, the Armani Sustainability Values logo is printed on the inside. The design is available in transparent brown with light brown lenses or transparent grey, the same color as the lenses.

April 2023

Easy Adaptation with Sensity Original

Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Superior comfort and smart lenses that adapt to intense light protect your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. With Hoya Sensity Original, no matter what the weather is like, your lenses quickly adapt to your environment thanks to Stabillight Technology. With high performance despite different climatic conditions, your eyes are protected wherever you are. Hoya Sensity lenses have intense and natural color options. Developed by color experts, Hoya Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

April 2023

No Reflection with Hoya Polarized Lenses

Hoya Polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while enhancing contrast and providing better viewing comfort outdoors. Light travels in many directions, but when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water, polarization occurs. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere. Polarized lenses are perfect for users who want to avoid discomfort caused by glare. Especially those who drive, engage in outdoor sports or just like to spend time outdoors will enjoy the advantages of Hoya Polarized lenses. Hoya has developed Polarized lenses for travelers, drivers, people who enjoy water and winter sports, people with light-sensitive eyes and those who are sensitive to glare, as well as fashionistas.

April 2023

iD LifeStyle 4’s Design Revamped

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens line. Hoya iD LifeStyle 4 has been updated and improved to respond to the vision challenges of modern, busy daily life. With a special design tailored to the lifestyles of various presbyopic patients, Hoya iD LifeStyle 4 enables easy adaptation for eyeglass wearers and personalization according to their vision needs. Everyone has different needs when it comes to eye health. That’s why Hoya created iD LifeStyle 4 based on these different vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it makes it possible to customize according to the vision needs of end users. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design for their patients. Hoya iD LifeStyle 4 is equipped with 3D Binocular Vision in addition to the superior technologies already included in the previous generation of optical lenses with Binocular Harmonization Technology and Binocular Eye Model Technology. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater user satisfaction.

April 2023

Dolce & Gabbana Continues To Fascinate

Reminiscent of the designs of the 1960s, Dolce & Gabbana’s large rectangular sunglasses DG4414 is among the highlights of the new New Print collection. The extremely feminine acetate model is inspired by retro designs and colors. The body of the frame is characterized by a two-dimensional effect that makes the eyewear unique. In addition to the black two-layer version with a zebra-print upper, the model is also available in ivory with a leopard-print inner and a leopard-print version with a havana-colored inner. The model also features a laminated logo on the temples and gradient lenses in shades matching the frames. The feminine and sophisticated DG4417 sunglasses, which is also from the New Print collection, is a celebration of retro style and iconic Dolce & Gabbana patterns. The original cat-eye shape with square edges is enhanced by a two-layer body and the temples are customized with a hot-print logo. The sophisticated colorways include the iconic leopard print combined with a black acetate frame and black gradient lenses, as well as ivory combined with leopard print and black/transparent grey, both alternatives with brown gradient lenses.

March 2023

Protect Your Vision With Hoya Sensity Original

Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

March 2023

Hoya Presents Its Newest Member

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens series. Today’s modern and busy lives bring with them vision challenges. The new iD LifeStyle 4 has been updated and developed to respond to these vision challenges. When it comes to eye care, everyone has different needs. That’s why the new iD LifeStyle 4 is available in 3 personalized design variations (Indoor, Urban, Outdoor), allowing users to adapt to their vision needs. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design. The new iD LifeStyle 4 recognizes the right and left eye prescription as separate components, determines the required lens design and calculates the required distribution for each eye accordingly. This results in precise & effortless focusing and better viewing comfort. Crowned with 3D Binocular Vision Technology, the new iD LifeStyle 4 reduces visual distortions by improving horizontal and vertical prism imbalance. This results in a more comfortable view, less distortion and easier focusing in the near & center areas.

March 2023

Hoya UV Control Prevents Glare

Providing 100% UV protection, Hoya UV Control coating absorbs UV rays on the front surface and prevents the reflection of UV rays on the back surface. In addition to preventing reflection, Hoya UV Control coating stands out with its antistatic structure that is resistant to scratches, dirt and water. UV is part of daylight and our environment. Unlike normal daylight, UV is invisible, no one knows it exists and the danger is hidden. UVA light (315-400nm) accounts for 95% of total exposure and penetrates deepest into tissues. UVB light (280-315nm) is partially absorbed by the cornea with a small proportion reaching the lens of the eye. UVC light (200 -280nm) and UV Vacuum (<200nm) are absorbed by the ozone layer and do not reach the earth’s surface. In everyday life, there are natural UV sources from the sun as well as artificial sources. UV rays, which trigger many acute or chronic diseases such as photokeratitis, retinopathy, cataracts and corneal diseases with prolonged exposure, are taken under control with Hoya’s premium anti-reflective coating UV Control coating.

March 2023