Embracing Calvin Klein’s modern aesthetic, Calvin Klein Eyewear presents its Spring/Summer 2023 collection. Timeless and strikingly shaped, these new styles are elevated by modern craftsmanship to take their place among the new season’s iconic eyewear models. The acetate CK23503S sunglass stands out with its unusual butterfly-shaped front. The monochromatic lenses are placed on the rolled front so that they do not protrude, creating a sleek and very modern look. Details such as the iconic metal sticker decorations on the front elevate the model. The temples, which taper towards the ends, feature the same motif as the metal logo, while a specially designed inner wire can be seen on the inside of the temples. Also available in black/charcoal, the model comes in rose, purple Havana and olive. CK23504S stands out with its differently interpreted rectangular shape. The model’s sleek and ultra-modern look is elevated by subtle details such as the iconic metal decal decorations on the front. In addition to the sophisticated Havana Blue version, the eye-catching model is also available in other earth tones such as black, brown, dark Havana and taupe. Calvin Klein Eyewear’s Spring/Summer 2023 campaign sunglasses are available at select retailers worldwide.

March 2023

Meticulously designed for eyeglass wearers with high aesthetic and performance expectations, Seiko Prime Xceed is produced by taking into account individual requirements suitable for every condition and situation. Tailor-made and compatible with every frame, Seiko Prime Xceed eliminates vision loss with its advanced aspheric design while providing less eye fatigue and excellent vision. Offering extra sharp vision in dim light and night conditions, Seiko Prime Xceed promises excellent vision as a carefully blended combination of innovative technologies. Seiko uses ‘smart thinning prisms’ to ensure uniform vertical edge thicknesses on the Prime Xceed. This thinning process creates the desired appearance to complement the expected high-performance visual sharpness. The advanced aspheric and panoramic atoric design helps to calculate a perfect progressive surface and reduce astigmatic errors. It offers continuous and stable fields of vision for both eyes, regardless of distance.

March 2023

Designed to minimize and support the symptoms of eye fatigue caused by overexposure to digital devices, Hoya Sync III provides comfortable vision during focus changes from one digital device to another by resting the eye muscles during prolonged digital device use. Designed to minimize the symptoms of digital eye strain, Hoya Sync III offers maximum vision comfort for users who spend long hours in front of a computer and work at close range. With its image equalization feature, Hoya Sync III provides a natural and clear image with less distortion and can be customized according to frame parameters. Hoya Sync III has three different close support areas to accommodate all close activities. Thanks to its Binocular Eye Model technology, it controls unwanted horizontal prismatic effects and offers the highest quality of vision.

March 2023

Moncler, which is one of the first world brands that comes to mind when it comes to ski sports clothing and accessories with the mountain sports clothing it started to produce in 1952 and the goggles it added to its collections later, is very successful this year with its dynamic and extraordinary style that always renews itself and its ambitious models that offer ultra performance and elegance together. Moncler ski goggles, which offer ultra performance to the athlete with its success in combining innovative materials that maximize the quality of vision with ultra-ergonomic designs, continues to be one of the most preferred brands by ski lovers. The Italian brand, which always renews itself, maintains its leadership in the mountain sports accessory market every year with its dynamic and extraordinary collections, manages to be one of the brands that shape the ski goggle fashion of 2023 by taking a step forward again with its ambitious models in its collection.

March 2023

Prepare a bright future for your child by controlling their myopia. Myopia is a refractive error that has become extremely common and rapidly increasing due to today’s living conditions. Increased time spent in front of digital screens leads to an increase in myopia. Myopia above -5.00D is characterized as high myopia. High myopia has harmful consequences up to blindness. Although there is no treatment that completely stops myopia, its progression can be slowed down. The management of myopia, which is especially diagnosed at a young age and progresses rapidly, requires constant supervision and control, and this process is long-term. Myopilux is the ideal solution for myopia in children. Myopilux helps correct myopia, but also controls its progression. Studies have shown that Myopilux reduces myopia progression by 62%. Myopilux is a trusted solution designed by international myopia experts for myopic children. Myopilux lenses, one of Essilor’s vision solutions to control children’s myopia, are recommended as Myopilux Plus for myopia progression of less than 1.00D per year and Myopilux Max for myopia progression of more than 1.00D per year.

March 2023

Seiko Vision X offers a superior vision experience with a wide viewing angle. Seiko Vision X is an introduction to progressive lenses with aspheric back surface treatment. Designed specifically for first-time users, Vision X offers an excellent viewing experience thanks to its wide viewing angle. A product of Seiko’s experience and pioneering in FreeForm technology, Vision X offers a significant advantage thanks to its price-performance advantage by applying the new generation digital software developed by Seiko, as well as the structural advantage of progressive lenses with back surface processing. Seiko Vision X is the widest viewing angle progressive lens in its price category. Vision X, which is at least 50% more economical than a progressive lens with the same features in equivalent products, provides high wearing comfort with its soft design structure.

March 2023

Motivum brand frames, which managed to become the sought-after brand of the sector in a short time with models suitable for every style, continue to be sold rapidly in elite stores. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT90 Series consists of clear lines and an aesthetic structure. The forward taped bridge detail is beautifully crafted from various angles. It continues to attract attention with its collection of optical glasses with its innovative technology with weldless one-piece first-class German steel technology, titanium B durability and patented hinges. In addition to being elegant, stylish and remarkable, it keeps the quality at the highest level in its diversified models by considering your health and comfort. The lightness of the materials used and the flexibility of the frame prevent you from feeling the weight that may occur during use. Motivum has managed to attract the attention of free-spirited characters with its minimalist designs and a masterful fashion sense. The collection has a stylistic appeal and appeals to many styles with its range of colors. The collection offers the best comfort while maximizing the health and elegance of its users in a fast-paced lifestyle.

March 2023

Quickly adapting to any light, anywhere, the specially developed ‘Seiko Sensity 2’ photochromic lenses offer the most reliable vision performance in any light conditions. It precisely adjusts the tint of the lenses using intelligent ‘Stabilight Technology’ that keeps the tint of the optical lens constant regardless of temperature, humidity or UV levels. Seiko Sensity 2 photochromic lenses act as sunglasses, quickly adapting to the environment in all weather conditions and light. Seiko Sensity 2 offers almost twice as fast lightening and darkening compared to the current Sensity. Protective and very comfortable to wear, Sensity 2 provides uninterrupted UV protection by darkening up to category-3 level outdoors with 3 different intense and natural color options. Protects eyes from overexposure to light in indoor and outdoor environments. While it prevents glare and provides 100% UV protection outdoors, it dims twice as fast indoors, providing excellent wearing comfort. Seiko Sensity 2 combines advanced photochromic technology with an impeccable design to help you see comfortably from the moment the sun shines.

March 2023

Optimized for perfect driving in all conditions, Seiko Drive stands out as a special solution for driving that becomes stressful especially at night and in wet weather. Responding to the vision needs of drivers who experience loss of color perception due to darkness and increased sensitivity to light, Seiko Drive minimizes the light and headlight glare of oncoming vehicles, provides extra clear distance vision in foggy and rainy weather, and offers safe driving with less reflection. Adjustable to the needs of the driver, Seiko Drive clarifies more distances and eliminates blurred edges to provide excellent vision while driving. The Seiko Drive X, which provides a clear view of all indicators with a far-sighted focus, creates a better field of vision with progressive lenses. Equipped with Seiko RoadClearCoat (RCC) coating that enhances the quality of vision and product life, Seiko Drive reduces reflections from oncoming vehicles, wet surfaces or other light sources, ensuring clear and safe vision and reducing the risk of accidents.

March 2023