Götti Switzerland introduces its new Haute Contour collection, celebrating form, material, and craftsmanship at the highest level. Within the Haute Contour line, each model is crafted from premium acetate and finished entirely by hand, revealing a distinctive and deeply nuanced character. Shaped by defined contours and flowing curves, the new Götti collection reflects an elegant aesthetic language. The designs are bold in form yet restrained in attitude. Carefully polished by Götti artisans to achieve an almost sculptural surface, the acetate frames are described as wearable works of art. Light moves softly across the surfaces, emphasizing the richness of the high quality acetate while adding both movement and a strong presence to each frame. Fine silver and gold rivets on the temples highlight the collection’s sophistication and refinement, while the name of the artisan responsible for polishing is engraved on the inside as a personal seal of quality. Subtly tinted lenses are offered with a brown gradient option or as sunglasses and feature a second logo engraving. With Haute Contour, Götti presents a modern fashion statement that authentically reflects its craftsmanship and distinctive brand character.

February 2026

Spanish brand Kaleos introduces its Spring/Summer 2026 eyewear collection, highlighting movement, contrast, and individuality. Placing a sense of discovery at the heart of its new women’s line, Kaleos embraces the unexpected, values imperfection, and transforms subtle design twists into defining features. As silhouettes become more compact and purpose driven, form takes center stage. Bold oval shapes, sharp angles, and unexpected proportions define the character of the collection. Colour assumes a stronger role, while layered laminations are pushed into the background. The new collection reveals a lighter, more focused coherence shaped primarily by form. For Spring/Summer 2026, Kaleos presents two distinct yet harmonious attitudes. On one side, expressive models stand out with playful use of colour, subtle glitter accents, and statement details. On the other, a more restrained aesthetic emerges, embracing clean lines, modern constructions, and a considered approach to minimalism. The collection also draws attention with stainless steel elements, semi rimless designs, photochromic lenses, and a refined production approach.

February 2026

Following the global success of its Sculptural Pebble sunglasses series, Paloceras now presents its first optical eyewear collection, Nouvelle Fiction. Reinforcing the appeal of voluminous silhouettes, Nouvelle Fiction translates the sculptural design language of the Pebble frames into refined, lightweight spectacles designed for clarity and everyday wear. The collection’s signature voluminous forms are crafted through a controlled hot-pressing process, allowing precise shaping rather than surface effects. This approach delivers a sculptural presence while maintaining structural stability and prescription compatibility. The palette is tailored for optical use, featuring soft neutrals, translucent tones, and expressive marbled patterns. Each frame is meticulously crafted from premium Mazzucchelli cellulose acetate using a DualLayer laminated construction, finished with custom gold-plated Visottica hardware for optical adjustment and long-term durability. The finishing preserves Paloceras’ signature smooth, sculptural aesthetic, while lenses supplied by Divel Italia feature top-tier hard coating and anti-reflective treatment designed for clarity, durability, and daily optical use.

February 2026

Mykita has strengthened its commitment to environmentally responsible material sourcing by announcing that all optical demo lenses will be produced using Eastman Tritan Renew. As of April 2026, all new Mykita product deliveries will feature demo lenses linked to this recycled material. As optical frames account for the majority of Mykita’s business, demo lenses represent the company’s largest single lens purchase. This comprehensive transition is expected to deliver a meaningful reduction in material impact across the collections. The environmental benefit is described as equivalent to preventing approximately 150,000 single use water bottles from reaching landfill each year. Mykita Founder and Creative Director Moritz Krüger commented, “Demo lenses have always been a small yet unavoidable part of every optical frame. With Tritan Renew, we reduce the impact of this component without compromising function or quality, further advancing the use of recycled materials across our collections.” Rachel Oakley, Segment Manager at Eastman, added, “Material improvements, even in overlooked components, can add up to meaningful progress. We are pleased to support Mykita in expanding the use of Eastman Renew materials.”

February 2026

Vsp Vision has announced the appointment of Nicola Zotta as President of Eyewear and Managing Director of both Marchon Eyewear and Marcolin. Following Vsp Vision’s recent acquisition of Marcolin, Zotta will lead the integration process of the two global eyewear leaders. Nicola Zotta succeeds Fabrizio Curci, who has served as Ceo and General Manager of Marcolin since June 2020. Curci will continue to support the company in an advisory role over the coming months. Reporting to Vsp Vision President and Ceo Michael Guyette, Zotta joins Vsp Vision from Artsana Group, where he has served as Ceo since 2022. He previously held the role of President of Marchon from 2016 to 2022 and, earlier in his career, held senior leadership positions at Safilo Group. Thomas Burkhardt, who has served as President of Marchon since 2022, has decided to step down from his role. He will continue to support Nicola Zotta as an advisor, focusing on the integration of Marcolin’s and Marchon’s respective brand portfolios.

February 2026

Tree Spectacles has unveiled the Ayra Part 2 collection. With this second chapter of the Ayra series, the Italian brand deepens its commitment to minimalist design while maintaining a focus on ultra-lightweight construction. Inspired by the worlds of fashion, art, and design, the collection reinterprets key elements such as lightness and the interplay of light with material, reflecting Tree Spectacles’ signature minimal aesthetic and vision. Comprising ten models, Ayra Part 2 emphasizes streamlined, clean shapes, gentle lines, translucency, and desaturated colors, creating an elegant and cohesive visual identity. With Ayra Part 2, Tree Spectacles aims to suggest rather than assert; the frames leave room for individual expression while naturally integrating with the wearer’s personality. Tree Spectacles’ Co-Founder Marco barp said: “The new Ayra collection is the result of intense research once again: by understanding what works for us, and what is representative of who we are, pursued with coherence, moderation, and authenticity, we have created a really contemporary collection – refined, and, of course, very sellable. It is the latest expression of Tree Spectacles, bringing even greater depth.”

February 2026

Cazal presents its new Era360° collection. Opening a new chapter in eyewear design, the brand builds the collection around precision, depth, and a strong sense of presence, placing a holistic design approach at its core. Within the series, every angle, every surface, and every detail is treated not as an isolated element but as an integral part of the whole. Sculptural surfaces, three-dimensional structures, and finely crafted decorative lines reveal Cazal’s distinctive design language in all its dimensions. Craftsmanship lies at the center of this approach. Each new frame is developed with engineering precision down to the smallest component, from custom-designed screws to refined titanium nose pads. Highlighted in the collection’s campaign, the new design Mod777 is offered in three different color options, including versions equipped with photochromic lenses that adapt to changing light conditions. Every model in the Era360° collection is individually numbered and registered. This system by Cazal Eyewear ensures verifiable authenticity, collectible value, and the benefit of an extended warranty, with each design presented in exclusive packaging accompanied by a certificate of authenticity.

February 2026

Silhouette has unveiled its new campaign following the signing of a three year partnership agreement with the Guggenheim Bilbao Museum, the renowned modern art museum in Spain. Highlighting the shared values between architecture and eyewear design, the collaboration was photographed within the museum’s iconic titanium clad structure designed by celebrated architect Frank Gehry. Closely associated with mastery in titanium, Silhouette presented its latest Refined and Titanium Reframed collections against Bilbao’s extraordinary architectural backdrop. The Refined collection transforms advanced titanium engineering into a sculptural design language defined by pure lines, fluid transitions, and a strong sense of architectural balance. Ultra lightweight titanium frames deliver exceptional flexibility, durability, and comfort, while carefully shaped temples and bridge constructions ensure long lasting stability. Inspired by the interplay of light, movement, and form that defines Gehry’s architecture, the Refined series reflects Silhouette’s nearly sixty years of innovation. Titanium Reframed, meanwhile, reinterprets titanium through crisp geometry and contemporary clarity. Laser cut from ultra thin titanium sheets, each frame flows seamlessly from front to temple.

February 2026

The Italian avant-garde eyewear exhibition Date unveiled its new edition campaign, ‘Behind Every Frame a Role to Play,’ during Mido 2026. The presentation confirmed that Date will continue its traveling exhibition format, held in a different city each year, with the 2026 edition scheduled for September 12 to 14 at the historic Salone Margherita in Naples. Date President Davide Degl’Incerti Tocci stated, “In the new edition, Naples takes center stage with its timeless elegance and magic, a city observed, magnified and reflected. Through a minimalist composition free from distractions, we invite all visitors to focus on the essence of the city and on the value of vision, the core theme of Date.” The 2026 campaign was developed under the creative direction of designer Francesco Pagliariccio from Studio Cavaletti+Pagliariccio. It positions the exhibition not merely as a business-focused event, but as an experience that highlights the cultural and expressive power of eyewear. The campaign title underscores the idea that every pair of glasses becomes a tool to express identity, moods and relationships, drawing its theatrical inspiration from the historic venue where the event will take place. The organizers emphasized that the concept aims to extend the exhibition experience beyond the show itself, fostering a deeper connection between attendees, Date and the city of Naples.

February 2026

Lacoste has announced a long-term collaboration with Academy Award-winning actor Adrien Brody as the global face of its eyewear collection. The relationship between Lacoste and Brody dates back to the brand’s 2012 Unconventional Chic campaign. Over the years, Brody has maintained a close connection with Lacoste by attending the brand’s fashion shows and events. With the new agreement, this relationship has evolved into a global eyewear ambassadorship. Lacoste stated that the collaboration strengthens the brand’s positioning between heritage and contemporary style. A two-time Oscar winner, Adrien Brody made history in 2002 by becoming the youngest actor to win the Academy Award for Best Actor for his performance in The Pianist. The actor said he is honored to serve as the global ambassador for Lacoste’s eyewear campaign and expressed his pride in representing the brand’s values of style, authenticity, and craftsmanship. In the new campaign, the sunglasses model worn by the artist reinterprets Lacoste’s iconic codes through a modern design approach. The geometric frame shape ensures comfort with a lightweight, bio-injected front. The acetate temples are reinforced with a finely crafted metal core to enhance durability. The metal crocodile logo serves as a timeless signature while emphasizing the brand’s distinctive identity.

February 2026