Faceted optical frames take on an artistic dimension in Anna-Karin Karlsson’s designs. Sculptural forms, light reflections and a dramatic design language transform each model into a wearable work of art. Faceted surfaces create depth, movement and visual impact, elevating eyewear from a simple accessory to a powerful style statement. Impeccable craftsmanship and a bold design philosophy are evident in every detail. Through Pb Gözlük, Anna-Karin Karlsson’s iconic creations meet luxury eyewear enthusiasts in Turkey, offering a distinctive experience that brings together art, fashion and craftsmanship. In each model, traditional optical functionality merges with high fashion aesthetics. The materials used in Anna-Karin Karlsson frames go beyond function, enriching optical design with extraordinary visual depth. The collections feature select materials such as 24 carat gold and titanium, complemented by hand-set pearls, crystals and emerald accents. Each design reflects the brand’s couture spirit and its vision of dissolving the boundaries between art and fashion.

February 2026

Woodys adds 25 new sunglass models to its highly acclaimed Unique Bakery collection. Celebrating its 13th year in eyewear production and available in Turkey exclusively under Optic844 assurance and warranty, Woodys once again raises the design bar with the latest Unique Bakery additions. Created through the perfect lamination of natural based acetates that undergo special baking and multiple processing stages, the Unique Bakery series offers a harmonious explosion of color. The new models stand out with carefully balanced color combinations and trend defining frame shapes. Each design features acetate covered wooden inlays at the temple tips and is completed with lenses produced by Carl Zeiss. The 10 women’s, 10 men’s and 5 unisex sunglass models added to the collection deliver distinctive looks that make wearers feel exceptional, prioritize eye health through clear vision and elevate personal style. Known for reaching the highest standards in acetate eyewear through comfort, durability, lightness and attention to detail, Woodys continues to offer strong alternatives both for consumers seeking character driven styles and for optical stores aiming to diversify their product portfolios in the coming season.

February 2026

Hally & Son presents its Spring/Summer 2026 collection. Returning to its roots, the Italian brand places its signature detail at the center of the design narrative. The iconic three and two pin structure traditionally positioned on the front is relocated this season, inspired by the layered pencil silhouette of the Empire State Building, and reinterpreted within a new hinge design that flows from the front toward the temple. The result preserves the brand’s vintage character while introducing a stronger architectural presence. The collection balances past and present through refined proportions and technical improvements that enhance lightness and comfort. The new hinge is not merely aesthetic but conceived as part of the structural integrity of the frame. This approach highlights the architectural references embedded in the brand’s design Dna. The repositioned signature detail demonstrates Hally & Son’s confidence in revisiting and reinterpreting its archive. Vintage spirit, architectural inspiration and technical precision position the collection as both commercially strong and visually distinctive.

February 2026

Kyme’s Giant collection, which brings together timeless elegance and contemporary technical details, associates scale not with physical size but with presence and strength of expression, presenting powerful silhouettes defined by bold proportions. The collection revisits oversized cat eye shapes, distinctive round frames and sharp rectangular designs with modern detailing. Its design language, which can be described as contemporary vintage, balances the characterful lines of the past with updated proportions. Classic tones such as black and gray are enriched with transparent touches and neon accents, creating a more dynamic color palette. The brand’s Glasant model reinterprets traditional rimless eyewear with a modern perspective, offering a balanced stance between minimalism and assertive design through its prominent lens structure and lightweight feel. In the optical models, the visible metal core within the temples adds a technical expression while emphasizing craftsmanship. Premium acetates, titanium and stainless steel are selected with durability, lightness and comfort in mind. An environmentally conscious production approach signals Giant’s forward looking perspective. The brand’s signature Compass Rose symbol, placed at the temple tips, represents freedom, direction and the drive for continuous growth.

February 2026

The Philippe Müller collection brings together premium design and superior quality. The brand stands out for the importance it places on detail throughout the design process, approaching product development with equal emphasis on aesthetics and technical performance. The Zeiss lenses used in the collection provide clear and comfortable vision while offering UV protection and helping to reduce eye fatigue during prolonged wear. Titanium IP coating technology and meticulously crafted frame details support the collection’s positioning in the upper segment in terms of durability and surface quality. Noted for their lightweight construction, the models are designed to deliver all day comfort while maintaining elegant and well balanced silhouettes. The finely crafted frames are complemented by technical solutions that reflect the brand’s quality driven production philosophy. A flexible yet robust structure enhances resistance to deformation, ensuring long lasting performance. The design language, where retro influences meet modern lines, gives the collection a timeless character. Presented as part of Efor Optik’s exclusive selection, Philippe Müller stands out with both its technical refinement and its sophisticated sense of style.

February 2026

Zeno Grup Optik introduces a modern showroom at its new headquarters, offering business partners a stronger, more efficient and more comprehensive experience. Spanning 600 square meters, this impressive space goes far beyond functioning as a traditional product display area. It is designed as a professional environment where the vision of the brands is shared, collections are experienced in the most accurate way, and new business partnerships can evolve. Bringing together all Zeno Grup Optik brands under one roof, the showroom allows visitors to examine collections closely, evaluate products in detail and directly experience each brand’s design philosophy. Designed with a modern architectural approach focused on comfort and efficiency, the spacious interior enables fast and effective presentations tailored to the needs of business partners. At the same time, it provides all the necessary infrastructure required for a productive and streamlined business process. Organized with an ergonomic layout, the showroom ensures that collections are presented in a clear and structured manner while creating a comfortable and welcoming environment for visitors. The large space, where multiple brand collections can be displayed simultaneously, allows business partners to review all product groups at a single location. Presenting collections in a holistic setting supports clearer and faster evaluations, helping partners use their time more efficiently during the decision making process. The Zeno Grup Optik showroom is positioned not only as a display area but also as a key meeting point for new collection launches, exclusive presentations and personalized brand experiences. Thanks to its professional presentation infrastructure, business partners benefit from a more effective and productive working environment while each brand’s vision is conveyed with clarity and precision. With this showroom concept, Zeno Grup Optik once again underlines the strong relationships it builds with its business partners and its commitment to a sustainablebusiness model. Shaped by strong collections, an innovative design approach and a professional service mindset, this distinctive space reinforces the company’s position within the sector while continuing to offer partners a privileged experience.

February 2026

Mila ZB draws inspiration from flowers in its new collection. Soft forms, delicate color transitions and gentle surface treatments reflect the refined structure of nature. Each model conveys that femininity is not defined by a single narrative but can embody grace, strength and transformation simultaneously. The collection is designed for women who value detail, appreciate jewelry inspired aesthetics and define their style independently. The floral theme is approached not as decoration but as a structural design concept. Flowing lines, harmonious proportions and cohesive silhouettes define the collection’s overall character. Avoiding sharp contrasts, the designs embrace a more refined and balanced aesthetic. Natural tones shape the color palette, while subtle surface effects that shift with light add depth. Fine details evoke the elegance of jewelry, elevating the frames beyond functionality and placing them at the center of personal style.

February 2026

Santa Barbara Polo & Racquet Club brings together elegance and technology in perfect balance with its new collection, created through a design philosophy that transcends time. In the standout Faset product group, the use of titanium represents a technological step forward in aesthetics with its lightness, durability and contemporary appeal. The flexibility and long lasting structure offered by titanium place both comfort and performance at the forefront of the frames. A slim yet robust design language merges with a forward looking approach to create balanced silhouettes that adapt seamlessly to modern urban style. Thanks to the aesthetic harmony established between classic and contemporary lines, the models in the collection appeal to a broad consumer profile. Shaped by a close monitoring of current trends through its design team, these distinctive optical frames transform into a strong style statement through Daniel Klein Group’s unique interpretation and design expertise. Drawing attention with refined details and innovative material use, the collection secured its place on the shelves of numerous optical stores from the very first day, receiving significant interest. With these distinguished titanium accented designs, Santa Barbara Polo & Racquet Club redefines the concept of trend driven products while making timeless elegance an essential part of everyday life.

February 2026

With its new Design series, Markus T redefines the concept of contemporary luxury. Shaped by architectural clarity, sophisticated simplicity and advanced technology, the new collection positions itself as a refined expression of modern style. The Design Series is not merely an eyewear collection; it represents a strong stance, a conscious aesthetic vision and an uncompromising attention to detail. The new line brings together Markus T’s advanced engineering expertise with a high fashion perspective. Crafted from ultra lightweight materials, the frames offer all day comfort, while their ergonomic structures ensure a precise and harmonious fit. Sharp yet balanced forms merge with minimal design codes to create sophisticated silhouettes. Each model carries a modern and confident character that adapts seamlessly to the rhythm of urban life. Matte textures, refined color tones and smooth surface finishes lend the Design series a sense of timeless luxury. Subtle yet impactful, these designs are created for individuals who express their style through detail. With Design, Markus T moves beyond temporary trends to present a lasting aesthetic vision, embodying the perfect balance of design, technology and comfort for those who prefer to define their own style rather than follow the crowd.

February 2026

Arıkan Group makes a strong start to the year with Belmond’s new sunglass collection, bringing together bold acetate frames and striking metal accents. Trend driven shapes are reinterpreted through Belmond’s design language, while modern styles with lasting appeal come to the forefront. Angled silhouettes create a younger profile, and models completed with iconic metal temple details deliver a confident attitude. For those who prefer a more understated look, minimal acetate frames balance the collection and ensure a cohesive selection that speaks to different tastes. Belmond’s 2026 approach goes beyond offering strong individual models; the brand aims to create a more holistic presence at retail through product balance and segment diversity. Lee Cooper’s new collection channels the dynamic rhythm of urban life into its frame designs, making its energy immediately noticeable. With its use of solid lenses, the brand embraces a less is more philosophy, while dynamic temple details highlight its youthful spirit. The selection is enriched with bold acetate forms, substantial metal accents and distinctive temple constructions, offering numerous eye catching alternatives for retail displays. By reinterpreting trend driven pieces with a contemporary perspective, Lee Cooper presents accessible options for consumers who closely follow trends and enjoy experimenting with new models.

February 2026