Pushing the boundaries of eyewear design, Parasite Eyewear has established itself as one of the optical industry’s most distinctive brands through its original approach and bold aesthetic. Born in France, the brand reinterprets conventional eyewear by offering wearers an experience that goes beyond the ordinary. With its retro futuristic aesthetic, innovative spirit and unmistakable design language, Parasite Eyewear transforms eyewear from a purely functional product into a powerful expression of personal style. Breaking away from conventional design codes, the collections appeal to wearers who value originality and seek to stand out. Through its design driven philosophy, Parasite Eyewear has earned a distinctive position within the international optical industry by bringing together technology, art and fashion. Each collection presents a new creative vision, connecting the design language of the future with today’s eyewear trends and offering a fresh perspective on contemporary eyewear. Distributed in Türkiye by Efor Optik, Parasite Eyewear offers a compelling alternative for those looking to move beyond the ordinary. With its innovative spirit and unconventional design philosophy, the brand continues to stand as a symbol of originality and individuality in the world of eyewear.

August 2026

For its SS26 eyewear collection, Palm Angels reinterprets its bold, street culture inspired design language through the Angel model. One of the collection’s standout designs, Angel creates a striking silhouette with its bold acetate front and extra wide temples. For the new season, the model expands beyond classic black with new color options, appealing to a broader range of personal styles. While preserving Angel’s iconic identity, these updates bring renewed energy to the collection. Combining a minimalist front with maximalist detailing, Angel perfectly reflects Palm Angels’ aesthetic built on bold contrasts. The rectangular mask silhouette is paired with peach tinted lenses, while the signature Palm Angels logo plaque on the wide temples gives the model a strong and distinctive identity. Its bold acetate construction and confident proportions further emphasize the brand’s contemporary streetwear aesthetic. With its daring proportions and modern attitude, Angel translates Palm Angels’ vision of luxury street fashion into eyewear design. Updated with new colorways, the model continues to stand out as one of the season’s defining sunglass designs. Palm Angels eyewear collections are available in the Turkish optical market through Turkuaz Optik.

August 2026

Metal frames continue to stand out in the 2026 season through their clean design language and timeless character. Slim profiles and balanced proportions position metal sunglasses as an essential element of contemporary style. Vasuma interprets this approach through its distinctive design language, blending Scandinavian simplicity with subtle retro influences. Soft contours, natural color tones and slim metal frames define the collection’s visual identity. Its balanced design philosophy creates a look that is understated yet full of character. Metal frames serve as one of the key design elements supporting the brand’s minimalist approach. Carefully considered details and refined lines further reinforce the collection’s timeless appeal. Vasuma creates designs that balance aesthetic expression with everyday wearability. The collection’s restrained design language offers versatile options for different age groups and personal styles. Bringing together Scandinavian simplicity and contemporary eyewear design, Vasuma continues to stand out in the 2026 season with its distinctive metal eyewear collection. Vasuma collections are available in the Turkish optical market through Pb Gözlük.

August 2026

Eyewear by David Beckham brings together classic design and contemporary details in its Timeless Icons collection. Combining metal and acetate, the collection reinterprets vintage inspired eyewear through a modern design language created for everyday wear. The standout Curator family features semi rimless metal sunglasses and optical frames distinguished by the brand’s signature graphic lines integrated into the metal and acetate temples. The Curator DB 1225/S offer enhanced visual comfort and is available in gold with violet lenses, gold with blue shaded antireflex lenses, brushed semi matte rose gold with pink photochromic antireflex lenses, and brushed semi matte palladium with green photochromic antireflex lenses. The rimless Curator DB 1224/S stands out with its lightweight construction and architecture inspired minimalist design. It is offered in gold with grey lenses, gold with blue shaded antireflex lenses, and rose gold with green photochromic antireflex lenses. Completing the collection, the Crafted Metal DB 1229/S reflects a contemporary interpretation of metal eyewear with its compact hexagonal shape, double bridge and signature Talisman detail. The model is also suitable for prescription lenses and is available in a range of frame and lens combinations.

August 2026

Lee Cooper’s sunglass collection stands out with designs created to match the dynamic pace of urban life. From morning coffee and busy workdays to evening meetups and weekend escapes, the collection offers styles designed for every part of the day. The brand’s long established spirit of freedom and youthful energy is reflected throughout the collection. Bold frame constructions and eye catching color choices define the character of the designs, while details that enhance everyday comfort reinforce their functional appeal. Lee Cooper embraces a balanced approach that combines aesthetic style with comfortable wear. The collection brings together a variety of models suited to different age groups and personal styles. Comfort, versatility and contemporary design form the foundation of the collection. Reflecting the energy of city life, Lee Cooper eyewear serves as a stylish companion for everyday wear. With freedom at the heart of its design philosophy, the brand continues to create models that meet the expectations of today’s consumers. This urban inspired approach captures the distinctive character of the Lee Cooper collection.

August 2026

Etro brings the fashion house’s iconic design codes to its latest sunglass styles through the Etromania collection. Created for the Spring/Summer 2026 season, the collection combines signature elements such as the Arnica fabric, floral motifs and the Pegasus emblem with a contemporary eyewear aesthetic. Crafted from durable acetate, the models stand out with bold silhouettes and refined craftsmanship. One of the collection’s highlights, Etro 0141/G/S, reinterprets the brand’s iconic Arnica pattern through embossed temple details. A polished metal Pegasus element inspired by Etro’s jewelry collections further reinforces the model’s distinctive identity. The style is offered in black with burgundy Arnica temples and grey lenses, and burgundy with burgundy Arnica temples and brown lenses. Another standout design, Etro 0127/S, offers a contemporary interpretation of the brand’s signature floral motifs. Lightweight acetate construction, sculpted contours and delicate metal floral accents are complemented by embossed detailing on the inner temples, adding depth and dimension to the design. The model is available in black with grey/black temples and grey lenses, transparent green with green/brown temples and brown lenses, black with purple/fuchsia-orange temples and grey lenses, and brown Havana with blue/brown temples and brown lenses.

August 2026

Bringing the aesthetics of industrial design into the world of eyewear, Vava reinterprets metal frames for the 2026 season through its minimalist design philosophy. Influenced by Bauhaus principles, the brand’s clean design language combines slim profiles, lightweight materials and architectural lines to create a distinctive contemporary approach to metal eyewear. Vava translates this vision into collections defined by understated forms, balanced proportions and a strong visual presence. Free from unnecessary embellishments, the designs emphasize the material itself and the purity of form. Metal frames stand out as one of the key design elements supporting the collection’s minimalist identity. Advanced manufacturing techniques and modern materials further reinforce its contemporary character. Vava brings together aesthetic refinement and functionality through a balanced design approach. Clean lines inspired by industrial design complete the collection’s timeless appeal. Bringing the minimalist design language of the future into today’s urban lifestyle, Vava continues to stand out in the 2026 season with its distinctive metal eyewear collection. Vava collections are available in the Turkish optical market through Pb Gözlük.

August 2026

Optik Dünyası has expanded its eye care portfolio with the introduction of OptiFresh Intensive Eye Drops. Available exclusively through the optical channel, the new product is designed to broaden the range of eye care solutions offered by optical retailers. Long established in other retail channels, the intensive hydration segment now gains a new alternative for optical stores with OptiFresh Intensive. Developed to support ocular surface hydration, the formula is designed to enhance everyday eye comfort. Its formulation combines 0.30% hyaluronic acid to help maintain long lasting moisture on the ocular surface with aloe vera to provide an added feeling of freshness. Manufactured in Italy, OptiFresh Intensive represents a new addition to the eye care category developed specifically for the optical channel. Today’s extended screen time, air conditioning, environmental factors and fast paced lifestyles can all contribute to dry eye symptoms and reduced visual comfort. OptiFresh Intensive offers a practical solution for people who spend long hours in front of digital screens and for those who prioritize everyday eye comfort. Backed by 23 years of experience in the contact lens sector, a strong infrastructure and an innovative approach, Optik Dünyası continues to strengthen the range of eye care solutions available through optical retailers.

August 2026

Woodys has expanded its Petite collection with eight new models designed specifically for adults with smaller facial proportions. Continuing its commitment to creating eyewear for different face shapes, the brand developed the Petite series to meet the needs of wearers seeking alternatives to standard frame sizes. This season’s additions include four acetate models, two metal acetate designs and two metal frames. Available in a variety of shapes and color combinations, the new styles are designed to provide better proportions and enhanced comfort for smaller faces. Throughout the collection, Woodys combines aesthetics and ergonomics within the same design philosophy. The natural acetates used in the Petite series achieve an exceptionally lightweight feel through the brand’s specialized manufacturing processes. Carefully selected color combinations further enhance the collection’s distinctive character. Models combining metal and acetate offer versatile options for a variety of personal styles. Specialized hinge systems improve durability, while advanced lamination technologies contribute to the frames’ long lasting performance. By expanding the Petite collection, Woodys aims to offer more wearers access to designs tailored to their facial proportions. The new models continue to reflect the brand’s commitment to comfort, lightweight construction and personal expression.

August 2026

Every woman’s style journey is unique. While some embrace clean, understated lines, others are drawn to more distinctive design details. Belmond’s sunglass collection brings these different preferences together within a unified design language. Alongside timeless silhouettes, the collection also features styles that reflect today’s fashion perspective. As a result, it offers a wide selection of models for women of different ages and personal styles. Balanced silhouettes, carefully selected colors and contemporary design details define the character of the collection. Everyday comfort is considered alongside aesthetic appeal, creating designs that are both stylish and practical. Belmond continues to develop timeless eyewear that adapts effortlessly to a variety of looks. The collection reinterprets classic elegance through contemporary touches. A refined design approach is paired with a confident sense of style. Elegance and functionality remain at the core of the collection’s design philosophy. Each model is created with versatility in mind, making it suitable for different lifestyles and occasions. Comfort, elegance and balance continue to shape Belmond’s women’s collection. Together, these qualities reflect the brand’s enduring vision of timeless style for women.

August 2026