Inspired by the dynamism of the urban woman and the rhythm of contemporary life, Osse Eyewear combines timeless design with a strong fashion perspective to create a distinctive sense of style. Blending functionality with aesthetics, the brand positions eyewear not simply as an accessory, but as an essential element of everyday fashion. Shaped by modern lines, balanced forms, and carefully selected color palettes, Osse collections reflect an understated yet impactful design approach. Lightweight and comfortable constructions ensure all day wearability, while refined details add a subtle touch of elegance. In the latest collection, softly graduated lens tones, slim frame structures, and feminine accents take center stage. Oversized shapes and sharply defined contemporary silhouettes express the confidence and strength of urban style, while minimalist details complete the collection’s sophisticated character. Osse Eyewear is designed for modern, independent women who define their style through thoughtful details. Created to adapt to the pace of everyday life, the collections offer a compelling option for those who want to bring a fresh sense of style to every moment. For more information about Osse Eyewear collections, please contact Merve Optik.

June 2026

One of the most refined expressions of Italian elegance, Max Mara brings together feminine strength and understated luxury in its eyewear collection. Max Mara Eyewear reinterprets timeless style codes through contemporary details, creating an aesthetic that is both confident and effortlessly sophisticated. Flowing lines, softly graduated color palettes, and refined craftsmanship highlight the natural elegance of the Max Mara woman. Designs dominated by beige, caramel, and gold tones create a sense of style that transcends seasonal trends, while each model adapts seamlessly to the rhythm of the modern urban woman. Elegant silhouettes and refined surface treatments further emphasize the collection’s sophisticated character. Balanced proportions and carefully considered details reinforce its distinctive aesthetic. The collection’s minimalist approach delivers a strong style statement without relying on excess. Reflecting a vision of modern luxury through graceful simplicity, the collection stands out as one of the most refined interpretations of contemporary femininity. Combining aesthetics and functionality, the models adapt effortlessly to different lifestyles, from everyday wear to special occasions. With Max Mara Eyewear, style becomes memorable without being overstated. Max Mara Eyewear collections are distributed in the Turkish optical market by Merve Optik.

June 2026

Strong silhouettes and bold design details are among the defining trends in men’s sunglasses for 2026. Eyewear is no longer seen simply as a complementary accessory, but as a powerful statement at the center of personal style. Anna-Karin Karlsson interprets this approach through a luxury design perspective, presenting striking collections that stand out through their distinctive character. Sculptural forms, carefully crafted metal details, and signature silhouettes form the foundation of the brand’s design language. The collection offers a fresh perspective on traditional men’s eyewear. Shaped by artistic influences, the designs appeal to men seeking a confident and individual look. Bold lines and eye-catching details define the character of each model. Oversized forms and architectural elements are among the collection’s most distinctive features. The prominent use of metal details reflects the brand’s approach of treating eyewear as a design object rather than simply an accessory. For the 2026 season, Anna-Karin Karlsson brings an aesthetic and originality driven vision to men’s eyewear. The brand’s collections combine luxury design with strong visual impact. Anna-Karin Karlsson collections are distributed in the Turkish optical market by PB Gözlük.

June 2026

Eco Eyewear continues its performance and comfort driven design approach with the Eco Active collection, developed for active lifestyles. Combining the demands of sports oriented use with everyday practicality, the collection brings together functional features and contemporary design. The models in the range are made from bio based materials developed as an alternative to traditional plastics. Through this approach, the brand combines lightweight construction and durability with a commitment to sustainability. Eco Active styles also feature adjustable temple tips made from Thermoplastic Elastomer (TPE). This flexible component is designed to enhance comfort during extended wear while providing a better fit for different face shapes. All models in the collection are offered with magnetic sun clips equipped with polarized lenses. This allows wearers to adapt easily to changing light conditions with a single pair of eyewear. Designed to support an active lifestyle, Eco Active places functionality and wearing comfort at the forefront. Sustainable materials, technical features, and a modern design philosophy are among the collection’s defining characteristics. The Eco Active collection by Eco Eyewear is distributed in the Turkish optical market by Turkuaz Optik.

June 2026

Ferragamo brings together artisanal craftsmanship and contemporary elegance in its eyewear collection created ahead of the Fall 2026 season. The collection’s sunglasses and optical frames are shaped through premium materials, refined finishes, and details inspired by the brand’s heritage. The Gancini motif, which also stands out across Ferragamo’s leather goods and jewelry collections, remains one of the defining elements of the new eyewear designs. One of the highlights of the collection, SF2109S, features a generously proportioned rectangular silhouette with softly squared contours and a modern character. The model is distinguished by its Double Gancini jewelry detail, which adds a strong visual identity to the design. The original motif receives a contemporary interpretation through thick metal elements defined by sharp, solid edges that contrast with the lightness of the acetate frame. Finished in a gold tone, this distinctive detail combines aesthetics and functionality while enhancing the style of the temples. SF2109S is offered in classic color combinations such as black with solid gray lenses and tortoise with gradient khaki lenses, alongside more distinctive options including sand striped blue with gradient avio rose lenses and transparent wine with gradient burgundy lenses. Through this sophisticated collection, Ferragamo brings together aesthetics, functionality, and brand heritage within a contemporary design language.

June 2026

Sophisticated optical frames and sunglasses defined by clean lines and modern details stand out in Karl Lagerfeld’s new eyewear collection. One of the collection’s key optical models, KL6233, features an oversized square shape designed for women. Crafted from plant based resin, the frame offers lightweight comfort for everyday wear. The Karl Signature logo on the temples adds a distinctive brand detail to the design. The model is available in five color options: black, dark tortoise, nude, burgundy, and lavender. Developed for men, KL6236 brings a more classic approach to the collection with its timeless rectangular front. Also crafted from plant based resin, the frame stands out with its versatile character and comfort focused design. The elongated Karl Lagerfeld logo on the temples adds a refined finishing touch. Available in shiny dark tortoise, matte black, and matte khaki, KL6236 is distinguished by its clean lines and balanced proportions. With these two optical styles from the Spring/Summer 2026 collection, Karl Lagerfeld combines contemporary design with functionality and everyday comfort.

June 2026

Modo brings a different perspective to wearable technology with its EyeFly smart eyewear. Rather than relying on cameras, screens, and complex interfaces commonly found in traditional smart glasses, the model focuses on delivering a simpler user experience through audio technology. Equipped with open-ear speakers, EyeFly enables wireless audio transmission. This allows users to listen to music or make phone calls while remaining aware of their surroundings. According to Modo, EyeFly was developed around the idea that eyewear, already a natural part of everyday life, can be enhanced with new capabilities through technology. Instead of positioning smart eyewear as a standalone tech device, the brand combines technology with a frame design that users would choose and enjoy wearing every day. In this approach, technology is not the primary focus of the product, but rather an added feature that enhances the overall user experience. With its clean design and functional concept, EyeFly offers a different perspective on the smart eyewear category. Through this new model, Modo integrates technology into everyday eyewear use to provide a more practical and accessible solution. Modo collections are distributed in the Turkish market by Turkuaz Optik.

June 2026

Palm Angels presents its Fall/Winter 2026 eyewear collection. The brand brings inspiration drawn from Western culture and Hollywood aesthetics to its latest eyewear designs. While continuing its signature approach that blends streetwear with luxury, the collection is enriched with elements that reference the Western spirit, including earthy tones, leather textures, and layered styling. Palm Angels interprets these influences through a contemporary perspective rather than a purely nostalgic lens. New silhouettes positioned between oval and rectangular shapes deliver a strong and distinctive look. Reflecting the brand’s identity, the designs offer a fresh interpretation of luxury style. Dark brown, matte black, and deep amber tones define the collection’s color palette. Bronze metal accents featured on selected models add a cinematic character to the designs. For the Fall/Winter 2026 season, Palm Angels continues to unite street culture and luxury fashion while merging Western references with modern Hollywood aesthetics. The new collection reflects the brand’s strong design identity and offers an early glimpse into the trends of the upcoming season. Palm Angels collections are distributed in the Turkish optical market by Turkuaz Optik.

June 2026

Minimalist design is merging with technology driven details in men’s sunglasses. Clean lines, monochromatic color palettes, and lightweight materials have become defining elements of contemporary men’s style. Vava combines an industrial design approach with modern fashion to create a distinctive design language of its own. The brand presents collections that demonstrate how simplicity can deliver a strong visual statement. Stripped of unnecessary details, the frames stand out through their clean and balanced silhouettes. Minimal lines are among the key elements that reinforce the models’ contemporary identity. Monochromatic tones further enhance the collection’s understated aesthetic. Lightweight constructions improve all day comfort while highlighting the functional side of the designs. Vava brings together technological thinking and aesthetic refinement in a balanced way. Industrial design influences contribute to the collection’s modern character. The harmony between functionality and simplicity is one of the defining aspects of the range. Designed to complement the pace of modern life, the models appeal to men seeking a sophisticated and contemporary style. Through its latest collection, Vava presents a forward looking design philosophy expressed through a strong visual identity. Vava collections are distributed in the Turkish optical market by PB Gözlük.

June 2026

Turkish eyewear brand Vanity Effect has introduced new designs inspired by the essence of summer for the Spring/Summer 2026 season. Welcoming sunny days with its Riviera Ruhu (Spirit of the Riviera) collection, the brand reinterprets modern silhouettes through its distinctive design language. Slim shapes, balanced volumes, and surface details that interact with light are among the collection’s defining features. Reflecting the lightness and warmth of the summer months, the designs combine comfort and aesthetics in equal measure. The collection’s color palette ranges from sun inspired natural tones to cool transitions reminiscent of the sea. Titanium details, lightweight materials, and minimalist lines form the foundation of the collection, while each model creates a balanced connection between everyday wear and sophisticated style. Throughout the collection, lightness and wearing comfort remain key priorities, while every design reflects Vanity Effect’s modern and confident character. Distinctive color transitions and balanced proportions further enhance the relaxed yet refined spirit of the season. The Riviera Ruhu is more than a summer collection. It is conceived as a contemporary interpretation of the emotions and memories associated with summer. The Riviera Ruhu collection by Vanity Effect is available at selected Atölye Gözlük stores and selected retail locations.

June 2026