FC Barcelona and Etnia Barcelona are once again challenging the rules of the game with a new capsule collection that merges art and sport, paying homage to the city where they were born and raised: Barcelona. Once again, the Catalan city stands as the epicenter of collaboration between FC Barcelona and Etnia Barcelona. Both brands highlight the city’s cultural and artistic tradition and, of course, the passion for its football team. Art and sport intertwine in this collaboration to celebrate the sense of belonging to a city and shared values. The campaign revisits the format of illustration to capture the epic nature of sports as an artistic expression that, in addition to reflecting the passion for one of the world’s best clubs, also embodies the essence of this collection. This second half of the match between FC Barcelona and Etnia Barcelona consists of two product drops. The first model in the capsule collection, Eindhoven, is a feminine sunglass design that promotes female empowerment and champions their role in the world of sport. The 1899 Premium Gold 24K is a premium version of the previous 1899 Gold model. Both models feature HD polarized mineral lenses and 100% UV protection.

February 2024

The De Rigo Group welcomed 2024 by celebrating the fortieth anniversary of the Police brand with an event exclusively for its employees. Ennio and Emiliana De Rigo said: “Police has an extraordinary history of 40 years of passion and success, which we are proud to share and celebrate with all our employees at our premises in Longarone. It is the support of the team that has made this incredible success possible. Tonight is a unique opportunity to relive the various milestones of our brand. Police is an emotional story born from a dream realized with determination and courage.” Accompanied by their children Massimo and Barbara, as well as Maurizio Dessolis and Michele Aracri, Ennio and Emiliana De Rigo welcomed around 700 guests to a special evening of enchanting celebration of the Police brand, moments of fun and the presentation of important awards. During the evening, 10 awards were presented to employees who have completed 25 years in the company and have become an established member of the De Rigo family.

February 2024

Blackfin Titanium Eyewear, a name synonymous with superior quality and innovative Italian craftsmanship in the premium eyewear sector, announces a transformative development in its distribution model in the United States. As of March 1, 2024, Blackfin will be moving on from its partnership with Villa Eyewear to initiate direct distribution through its new subsidiary, Blackfin Eyewear Inc., headquartered in Houston, Texas. This team is dedicated to covering the entire national territory in a structured manner, ensuring the best customer proximity and execution, and maintaining the high standards of service and quality that Blackfin is known for. This strategic move marks a significant milestone in Blackfin’s journey within the U.S. market, signifying a step forward in enhancing customer relations and operational efficiency. The establishment of Blackfin Eyewear Inc. represents not only an expansion of Blackfin’s geographical footprint but also a reaffirmation of its commitment to delivering exceptional service and a comprehensive eyewear collection directly to the American market.

February 2024

Andy Wolf, a brand dedicated to the preservation of old craftsmanship combined with modern design flair and a strong focus on sustainable production, presents a new collection of unusual shapes, bold color combinations and a high standard of quality. Highlights of the collection are the Heart sunglasses and its optical counterpart 4811. The sunglasses are made of metal with a flat acetate inner ring and are modeled on a heart. The optical version in thin metal is tasteful, delicate and feminine, creating a link with classic panto shapes. Andy Wolf will add another innovation to its portfolio, launching the first frameless eyewear. Boldless aims to be a counter-movement to the frameless eyewear currently on the market and is heavily influenced by the 90s hip hop aesthetic. While the iconic nose bridge is located in the center, it has been doubled and enlarged. The temples are made of very thin, flexible acetate and therefore reduce the pressure on the lenses thanks to their flexibility. One of the highlights of the collection is the Yohkoh model with rainbow speckles on the lenses.

February 2024

Ameos have announced the launch of their first optical line of glasses, showed for the first time at Opti in January. A new generation of unisex eyewear “challenging the traditional eyewear space by pushing the limits of self-expression with colours and creativity” the brand, which has focused on sunglasses to date, was first founded in late 2020 in Stockholm, Sweden. Ameos fuses together creative in-house designs and traditional craftsmanship by expert artisans in Italy. “We carefully select premium materials that are made to last, using eco-friendly biodegradable acetate and CR39/nylon lenses sourced from Italy” the brand states. The developing process follows more than 30 different steps, resulting in eyewear that aims to balance trendy colours and timeless designs. Each model is designed to have a personality and the colour selection has been based on the personality that Ameos wants to transmit, visualizing the “person”.

February 2024

Calvin Klein presents its Spring/Summer 2024 eyewear collection with a stunning ad campaign starring Emmy-nominated actress Camila Morrone. Camila Morrone is seen wearing the brand’s new optical and sunglasses in the ad campaign, shot by Josh Olins. Reflecting the sophisticated and modern energy of New York, the campaign almost rediscovers the city. The Calvin Klein Spring/Summer 2024 eyewear collection includes models that transform into classic as well as modern styles with futuristic and special design details. In the new collection, the CK24502S sunglasses stand out with a futuristic silhouette made of premium acetate with a sophisticated square frame and shield style. The flat top gives the model a modern look, while sleek design details such as the metal pins and the metal sticker Calvin Klein logo give it a distinctive flair. The new model is available in slate gray, taupe, khaki and blue. The classic optical model coded CK24520 in the collection draws attention with a specially designed lens. The butterfly-shaped frame with pin-like hinges is decorated with a specially designed inner wire and is available in two sizes with a large laser-engraved and enamel-filled logo.

February 2024

While the blue light from the sun is important for the reaction of our pupils, the blue light from digital devices represents a ‘bad’ kind with very high energy levels. Being online all the time means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows to make the use of digital devices safe.

January 2024

Digital Eye Strain is becoming inevitable, especially due to prolonged device use. Whether at work, traveling, reading or studying, 90% of people use digital devices for more than 2 hours a day. According to research, using 2 or more devices at the same time increases eye strain problems by 22%. Hoya Sync III is designed to minimize and support the symptoms of eye strain caused by overexposure to digital devices, providing comfortable vision when switching from one digital device to another by resting the eye muscles during prolonged digital device use.

January 2024

Bringing new colors and eye-catching models to the worlds of cinema and motorcycling, the latest Persol eyewear collection centers on the distinctive characters of three different style worlds featuring famous icons. Breaking the mold, Francis is the star of the new collection, combining new colors and intense textures with Supreme Arrow hinged wide temples to create looks that take you from the spotlight to the red carpet. Elio, on the other hand, reinterprets Persol’s vision inspired by the past with a contemporary perspective, revisiting classic models with modern designs and a unique attitude. The collection’s exciting color palette also dazzles the eye.

January 2024

Vogue Eyewear’s new collection, which will bring out the best of your style from daily city life to casual looks, stands out with thick profiles, soft transition designs and transparent tones. Ranging from extraordinary modern lines to classic and elegant models, the collection blends vintage and modern looks with its special embroidery and comfortable frame structure. Not forgetting the children, Vogue Eyewear also inspires the styles of the little ones this season. Accompanying the colorful frames ideal for comfortable and stylish looks, bio-based rubber temples take their place in the children’s collection that will not fall out of the eyes of active little ones.

January 2024