Kuboraum’s latest creation, inspired by the 80s dystopian post-punk cult movie, is highly textured and fanatical about detail. The R4 mask Liquid Sky is an astonishing, highly elaborate piece of craftsmanship. Kuboraum dedicates his new limited edition R4 Liquid Sky to the fluidity of identities, gender, aesthetics and narratives. Rejecting fixed structures and normative notions to embrace the metamorphic state of being, the series expresses Kuboraum’s signature style where each mask is treated as a work of art, richly textured and made completely unique with striking embellishments and embellishments. The masks reveal bold, thick acetate frames, meticulously handcrafted to emphasize their rich textures and uneven sculpted surfaces. To enhance the allure, each structure is embellished with refined metal ornaments or subtle glittering elements for a mesmerizing, shimmering aura throughout the design. The R4 mask, one of several models in the range, is crafted from Mazzucchelli acetate and comes in a variety of finishes, including black matte and black glossy, as part of the Liquid Sky series. The frames are made exclusively in Italy.

March 2024

Eastman, a global specialty materials company, and Swiss Eyewear Group (SGE), a leading eyewear manufacturer, announce their partnership to celebrate the 10th anniversary of Swiss Eyewear Group’s Invu eyewear collection. The innovative eyewear collection features Eastman Tritan™ Renew in all the frames. The collection also offers a selection of polarized lenses that will elevate your style and protect your eyes with unparalleled clarity. By partnering with Eastman, Swiss Eyewear Group is taking a giant leap towards its commitment to offer enhanced sustainability for a premium consumer experience. Eastman and Swiss Eyewear Group are revolutionizing the world of eyewear fashion, ensuring that looking good and feeling good go hand in hand. Jerry Dreifuss, Ceo of Swiss Eyewear Group said, “We are delighted to work with Eastman to ensure that fast-moving, affordable fashion and environmental responsibility are not mutually exclusive. With the launch of this new sustainable collection, Invu continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability.”

March 2024

Marfa eyewear piece, which is already a favourite of the international style set, from the Mykita x 032c collaboration is now available. Mykita and 032c are internationally known for embodying the independent spirit of Berlin and attracting a global audience with a progressive approach to their respective disciplines. Tow brands’ collaborative work in eyewear design interprets 032c’s aesthetic vision with Mykita’s signature materials, tools, and Technologies. Marfa is the first edition, a voluminous wraparound design made of Mylon® with organic lines and a sculptural feel; second edition Alpine is a sleek sunglasses design fashioned from lightweight stainless steel. Mykita’s exclusive selection of complementary style accessories includes a 100% silk logo scarf, an eyelet keychain and tray in soft, pebbled leather with embossed branding. All items are designed by 032c – silk scarf is made in Italy, and the high quality leather goods from Spain.

March 2024

Safilo Group and the Levi’s brand have announced the renewal of their global licensing agreement of Levi’s branded eyewear until the end of 2029. Levi’s eyewear will continue to be distributed globally, leveraging its strong brand awareness and widespread point of sales in Europe, North America and Asia. Angelo Trocchia, Ceo of Safilo Group, said, “We are very proud to renew our partnership with Levi’s. We are particularly pleased to be able to strengthen our collaboration with a company with which Safilo shares a common vision, and commitment to sustainability, reflecting the strategic importance that we mutually place on this way of running successful businesses. Furthermore, we are proud to keep working with Levi’s which remains one of the most loved brands of the younger generations.” Karyn Hillman, Senior Vice President and Chief Product Officer of Levi Strauss & Co. “Our partnership with Safilo helps us continue to diversify our Levi’s product portfolio as a lifestyle brand. We’re gratified to see the progress we’ve made since we first announced and look forward to ongoing collaboration.”

March 2024

Morel’s new models Anna, Lisa and Supernova impress with their shapes, individual colors and unique wearing comfort. With a blend of boldness and authenticity, Morel’s creations capture a unique fusion of style and comfort. The star of the new collection, the Anna concept, quickly captivated the audience with its unique silhouette and comfort. The front features a perfect gradient, alternating between shades of purple and green with a transparent bridge that welcomes natural light. The patented screwless, springless hinge provides striking lightness and unparalleled comfort for an optimal wearing experience. The Lisa concept makes a comeback with two new shapes and a unique color palette! This exceptional collage presents three acetates for three trendy combinations, including this model with its remarkable Black Marquina hue. Fully integrated into its style, the Morel hinge features colored hooks to enhance its ultra-feminine look with complete comfort. The bold lines of the Supernova concept have also been met with great success. This masculine frame highlights the Morel hinge, a signature of the brand’s comfort, through a play of transparency that showcases the intricate silk craftsmanship on the temples.

March 2024

For the 2023-2024 Autumn/Winter season, the permanent collection by L.g.r has been enhanced with new sunglasses and optical frames, distinguished by timeless elegance, quality and craftsmanship, the company says. This season, the highlights include avant-garde design combined with minimalist lines and the introduction of appealing new acetate colours. The L.g.r collection has been expanded with the introduction of new iconic models. The models Giza and Casablanca are new in the optical collection, while model Essaouira is a new entry for the sun collection. Model Atlas, Malabo Bold, and Marrakech are available in both optical and sun versions.
 The Giza prescription frame is a sophisticated choice for those who appreciate retro charm with a contemporary twist. Its classic design is enhanced by modern details, making it suitable for those seeking a timeless look with a touch of elegance. Model Casablanca is an oversized prescription model characterized by an eccentric design made entirely of hand-polished cellulose acetate. With its broad lenses, Casablanca is a distinctive look that will add a touch of versatility to any style.

March 2024

Gigi Studios have revealed their new corporate headquarters in Sant Cugat del Vallès, Barcelona. A 1200 m2 area was transformed into a contemporary environment, with what the company calls a “serene, warm and elegant space that, without losing sight of functionality, moves away from the traditional office and becomes a creative studio”. The new headquarters occupies an entire floor of an office building with four façades and a rectangular floor plan. The space was cleared to achieve an ample, open area – ideal for the team’s interaction and work together. In addition, the warehouse, logistics and quality teams remain in Gigi Studios’ old headquarters, where they have also been enlarged. Patricia Ramo, Ceo and creative director of Gigi Studios, has led the design decisions and approach to the project. Ramo said, “The new office is a dream come true. A space that is much more than an office or a corporate headquarters; it will be the stage and hub for the new products and events we are organising”.

March 2024

Etnia Barcelona introduces its latest campaign, Underwater, which immerses viewers into a fantastical and mesmerizing realm reminiscent of the enigmatic depths of the sea. Once again, the brand from Barcelona showcases its ingenuity, experimental spirit, and meticulous craftsmanship in this campaign. Etnia Barcelona embarks on a voyage of artistic exploration, delving into the secrets of the unexplored depths of the ocean, where even rays of sunlight dare not penetrate. Ethereal forms that replicate corals and other marine creatures merge and intertwine with mystical beings that inhabit the depths. Furthermore, Underwater emerges as a creation of artificial intelligence, yet it transcends the sterile connotations often associated with technology, offering instead a fusion where innovation harmonizes with nature to craft a realm of enchantment. This surreal ambiance also permeates the designs of the new collection. Underwater introduces 22 distinct models, comprising 18 prescription glasses and 4 sunglasses, each adorned with a spectrum of colors. Inspired by the ocean’s depths, the collection blends translucent shades reminiscent of light dancing on water with solid hues.

March 2024

The Blackfin Spring/Summer 2024 collection is all about colour, art and the production techniques utilised in its eyewear families. A theme that, in Blackfin Pacific, is found in the ultra-thin thicknesses and soft lines of the frames, where the company’s expertise adds value to its design products. Four new Pacific styles perpetuate the line’s creative concept – the minimalist Nordic design and sophisticated style of America’s West Coast are interpreted in an authentic made-in-Italy product. As always, titanium is the common denominator throughout the entire collection. Here, a distillation of technology and artisan craftsmanship transforms a solid 3mm block of titanium into ultra-light but super-strong frames. The four medium-gauge frames have thin profiles highlighted by polished, antiqued or matte colours that exemplify consummate artisan mastery in the surface treatment of the material.

March 2024