Off-White™, the luxury fashion brand founded by Virgil Abloh, has taken the fashion world by storm since its inception in 2012. From its distinctive diagonal lines to its bold graphics, Off-White™ has established itself as a leader in the fashion world and has become a must-have for fashion enthusiasts worldwide. All the gender-neutral styles and color propositions range from the iconic nuances of the eyewear industry, from black and havana to fun and pop tones such as red, blue, pink and crystal options. Their commitment to diversity and inclusion is also evidenced by the supply of “Asian” eyewear with a lower bridge feature. The addition of blue block lenses to the collection means that everyone can enjoy wearing Off-White frames, whether or not they need traditional prescription lenses. Designed to block and filter the blue light emitted from digital screens, they are the perfect accessory for those who don’t need prescription glasses but enjoy adding a pair to their outfit.

February 2024

Modo Eyewear, the industry leader in eyewear innovation, presents its highly anticipated Spring/Summer 2024 collection featuring the groundbreaking 3D Lab Collection. This collection showcases the perfect fusion of style and technology, with each frame featuring a 3D printed front combined with flexible Beta-titanium temples. 3D printing technology revolutionizes the eyewear industry, giving each frame in this collection a distinguished look, comfort and the lightness for which the brand is renowned. Modo takes a bold step forward in combining the latest manufacturing techniques with impeccable design, offering customers frames that stand out from the crowd and are barely noticeable on the face. With the Spring/Summer 2024 collection, Modo offers a new contribution to the 3D laboratory selection. Lagu in the collection is a striking 3D printed hexagonal frame specially designed for men. Lagu debuts in strong classic 3D Lab monochromatic colors including black, raspberry, orange and denim.

February 2024

Hally and Son, distinguished by its unique stance in eyewear design, continues to present its designs that appeal to gusto owners with its unique interpretation. It combines vintage inspirations in its designs with a fine craftsmanship and functionality. In addition to the innovative details that dominate the new collection, the brand’s signature asymmetrical hinges, three on one side and two on the other, and the round hollow temple ends, which are placed on the body of the models, also stand out. Made from precious materials, sophisticated Hally and Son designs appeal to every taste with their designs that meet the need for comfort in the new season. Hally and Son models, each of which is crafted by master hands, make a difference with their natural and unique color alternatives that accompany materials such as metal, titanium and personalized acetate. The one-of-a-kind acetate frames express an unquestionable sense of quality, while the metal frames reveal a refined style.

February 2024

Seiko Optik won the first prize at the Clear Vision Conference organized by Hoya Vision Care, where dozens of projects from around the world competed, for our social responsibility and sustainability project with Unicef for ’empowering girls’. According to Unicef data, 129 million girls worldwide are out of school, including 32 million in primary school, 30 million in middle school and 67 million in high school. Although education participation rates in Turkey have increased since the early 2000s, there is still room for improvement. In the OECD report published in December, Turkey ranked among the lowest among the countries included in the report in terms of girls’ participation in education. For many years, Seiko has been delivering RX lenses to the end consumer, including in plastic envelopes containing plastic cleaning sprays and cleaning cloths. At the beginning of 2022, Seiko Optik converted the RX boxes into recycled kraft material, and by 2023, it completely removed the sprays from the boxes and made a donation to Unicef to empower girls in need.

February 2024

Brilliance, which is the progressive lens with the most superior vision ever developed by Seiko Optik, has been produced as a solution to presbyopia, an eye problem especially experienced by people over the age of 40. Designed by prioritizing the effects of today’s digital world on the eye during the design phase, Seiko Brilliance provides unique near, intermediate and far field vision to the user in daily life with its excellent performance. In addition to the user’s parameters; this high-tech lens, which takes into account the history of optical lens use and personal vision preferences, sets new standards in customized solutions by creating a personalized lens design code. This 4-digit lens design code is available in more than 300 design variations. Seiko Brilliance provides the highest level of comfort to the wearer, especially with quick and easy adaptation, thanks to the extraordinary combination of innovative technologies such as Twineye 360° Modulation Technology, Intelligent Magnification Control, Digital Zoom Equalizer, Balance Zone Technology and Personal Design Selector, which takes into account the wearer’s optical lens usage history and personal vision preferences.

February 2024

Motivum continues its new production activities with its unique and sustainable patented models. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT1000 Series consists of clear lines and an aesthetic structure. The thin frame is so light that you can feel like a feather, but it is also robust. The hinge is designed without welding, creating a clean-lined aesthetic. The forward taped bridge detail is beautifully crafted from various angles. One piece without welds The collection of optical glasses continues to attract attention with its innovative technology with premium German steel technology, titanium B durability and patented hinges. In addition to being elegant, stylish and remarkable, it keeps the quality at the highest level in the models it diversifies by considering your health and comfort. The collection, which has a stylistic appeal, has been able to appeal to many styles with its color range. In a fast-paced lifestyle, the collection offers the best comfort while maximizing the health and elegance of its users.

February 2024

Woodys Eyewear celebrates its tenth anniversary with the limited edition Icon X sunglasses. Blending heritage and modernity, these sunglasses stand out for their unique design combining high-quality acetate and metal. The detailed engravings tell the story of the brand’s evolution over the years, symbolizing its commitment. Made with delicate and premium Italian acetate, they celebrate the past while embracing a dynamic future. Produced in Woodys’ corporate colors with high-end lamination technology, the Icon X model, like every other Woodys eyewear, features wooden details on the temple tips. Each model is embellished with details and special colors, offering a new alternative to the sunglasses collection with a new limited edition model referring to its past.

February 2024

Randolph and The Brooklyn Circus have created a capsule collection sharing the history of five Haitian pilots who served in the US military during World War II as part of the Tuskegee Airmen. The special collection pays tribute to the courage, perseverance and unity of the Black Airman Squadron Tuskegee Airmen, specifically the 5 Haitian Tuskegee Airmen who left the comfort of their homes to join the war effort. The five-barrel hinged MiUSA acetate frame in Translucent smoke color features a custom, hand-drawn sky and cloud motif etched onto the core wire. Additional details include a Gunmetal pole shape inspired by the US Army Air Force emblem. Inspired by the Second World War era, the Randolph P-51 sun clip combines the signature look of the Aviator II with the fighter pilot goggles of the Haitian Tuskegee Airmen. The unique eyewear design symbolizes a spinning propeller. Combined with a special clip that incorporates all the technologies that distinguish Randolph from other sunglass lenses, the collection is designed for prescription sunglass wearers to experience this privilege.

February 2024

A natural extension of the British designer’s classic with a twist philosophy, the Paul Smith SS24 eyewear collection combines traditional design with the brand’s unmistakable personality.  Crafted in Italy using precision techniques and the highest quality materials, each pair of frames is the result of meticulous attention to detail and a highly imaginative design approach. Key details recur throughout the collection, including brand calling cards such as the Artist Stripe and signature logo. Styles named as Kenton, Kramer, Kimpton and Korda are the stars of our SS24 eyewear campaign. Kenton is a unisex style, crafted from premium acetate with a classic rectangular shape. The Black and Havana versions feature an intricate multi-layered design which displays the iconic Artist Stripe around the frames’ edges. Kenton is also available in Khaki, Azure, and Coral. Stylish and easy to wear, Kimpton is a men’s optical frame, crafted in premium acetate with a timeless rectangular shape. The Black and Havana versions feature an intricate multi-layered design which displays the iconic Artist Stripe around the frames’ edges. Kimpton is also available in Blue and Striped Brown.

February 2024

Lacoste will adorn your shop windows with L.12.12 Trim, representing the evolution of one of its most famous eyewear concepts. Comprising two sunglasses and an optical frame, they are designed for a young and fashion-forward audience. The L.12.12 Trim models, which owe their name to Lacoste’s unmistakable pique pattern, which manifests itself in the discernible specially designed inner wire on the temples, give life to the brand’s strategy of positioning French sport fashion as distinctive. The new shapes are characterized by transparent summer colors and a tonal crocodile logo with metal outlines that reinforce the brand identity of the models. The injected transparent frame of the new L.12.12 Trim sunglasses, coded L6023S, with rectangular fronts with rounded corners, is distinguished by the small pique-patterned logo that appears where the temples meet the front and is repeated on the metal plate on the inside of the temples. The specially designed inner wire that emerges from the transparent temples also features the pique pattern, while the tonsurton interpretation of the crocodile logo with metal outline is another sign of the brand identity. The model is available in beige, grey, brick, khaki and brown color options.

February 2024