Calvin Klein presents its Spring/Summer 2024 eyewear collection with a stunning ad campaign starring Emmy-nominated actress Camila Morrone. Camila Morrone is seen wearing the brand’s new optical and sunglasses in the ad campaign, shot by Josh Olins. Reflecting the sophisticated and modern energy of New York, the campaign almost rediscovers the city. The Calvin Klein Spring/Summer 2024 eyewear collection includes models that transform into classic as well as modern styles with futuristic and special design details. In the new collection, the CK24502S sunglasses stand out with a futuristic silhouette made of premium acetate with a sophisticated square frame and shield style. The flat top gives the model a modern look, while sleek design details such as the metal pins and the metal sticker Calvin Klein logo give it a distinctive flair. The new model is available in slate gray, taupe, khaki and blue. The classic optical model coded CK24520 in the collection draws attention with a specially designed lens. The butterfly-shaped frame with pin-like hinges is decorated with a specially designed inner wire and is available in two sizes with a large laser-engraved and enamel-filled logo.

February 2024

Prada’s new collection for women strikes the perfect balance between bold profiles and graphic lines, reflecting a modern and timeless sense of elegance. The brand’s new sunglasses combine face-hugging frameless lenses with a minimal and dynamic multi-directional temple design. The clean-cut lines of the metal models come together with Prada’s iconic triangular logo and graphic creativity adorning the frames. SPRA02, with its cat’s eye-shaped acetate frame, a symbol of modern femininity, is distinguished by the elegant interplay of thick temples and glued elements, highlighted by the iconic triangular logo in contrasting colors. The recycled acetate frame, sourced from renewable resources, is available in eye-catching colors such as black, talc, tree heather tortoiseshell, transparent ebony and transparent ruby. SPRA50, Prada’s new season metal sunglasses, are the epitome of modern elegance. The soft profiles of the large drop-shaped front combine with temples personalized with the iconic triangular logo. The color palette includes black, gold, rose gold and pale gold with monochrome or shaded lenses.

February 2024

Bringing new colors and eye-catching models to the worlds of cinema and motorcycling, the latest Persol eyewear collection centers on the distinctive characters of three different style worlds featuring famous icons. Breaking the mold, Francis is the star of the new collection, combining new colors and intense textures with Supreme Arrow hinged wide temples to create looks that take you from the spotlight to the red carpet. Elio, on the other hand, reinterprets Persol’s vision inspired by the past with a contemporary perspective, revisiting classic models with modern designs and a unique attitude. Finally, the function-oriented design and pioneering spirit of Persol’s debut returns to emphasize its commitment to 70s racing style, spearheaded by Greta, the coolest aviator on the track. Featuring square aviators in metal and acetate materials, leather shields and high-performance lenses, the range proves once again that Persol is number one when it comes to cult style. The collection’s exciting color palette is simple and trend-inspired, highlighting the campaign aesthetic, and combines new acetate and light-sensitive Transitions colors in various forms on the brand’s signature Barberini lenses.

February 2024

Iconic models with bold and luxurious silhouettes, reimagined with Giorgio Armani’s understated elegance, are balanced this season with a variety of eyewear made from eco-friendly materials. Celebrating the unique harmony between Italian excellence, brand heritage and the desire to innovate, Giorgio Armani offers fashion lovers a high-quality collection that will always set them apart. The AR8204 sun model from the collection stands out with its elegant, rounded lines and sophisticated look. The model’s black oval frame, the bold design of the temples displaying the ‘GA’ logo and the touches enriched with gold metal studs on the tips are eye-catching.  AR8203, men’s sunglasses with rectangular frames that evoke the brand’s identity, are made of partially renewable bio-acetate on the front and temples, 67% bio-based carbon and 41% plant-based lenses. Featuring a metal section with the Giorgio Armani logo and the iconic herringbone pattern laser engraved on the temples, the model is available in black with dark gray lenses, Havana blue with blue lenses and transparent brown with brown lenses, making it a great choice for fashion-conscious men.

February 2024

Designed by Emporio Armani to accompany children in all their activities, the new sunglasses offer comfort and high performance thanks to their lightweight frames made partly of bio-based injection molded rubber with 100% UV protection. Specially designed for boys, the rectangular sunglasses EK4002 are lightweight and comfortable, making them one of the best choices to ensure children’s comfort. Rubber nose plates ensure that the glasses fit comfortably on the face, while the contrasting rubber Emporio Armani logo adorns the temples. The model is presented to children in a brand new version with black temple tips and matte red color with black mirrored lenses. The lightweight cat-eye shaped sunglasses EK4003, designed for girls, have frames and lenses made of bio-based carbon and bio-based injection. Rubber nose plates ensure that the glasses fit well on children’s faces. The brand’s contrasting rubber Emporio Armani logo appears on the temples. The model is now available in a new version for children. The bright pink color with burgundy temple tips contrasting with the frame and dark gray lenses is very popular with children.

February 2024

At the Clear Vision Conference organized by Hoya Vision Care, where projects from other countries also took part, we won first place with our social responsibility and sustainability project we carried out with Unicef for ’empowering girls’. According to Unicef data, 129 million girls worldwide are out of school, including 32 million in primary school, 30 million in middle school and 67 million in high school. Although education participation rates in Turkey have increased since the early 2000s, there is still room for improvement. In the OECD’s annual report “Education at a Glance 2016” published in December, Turkey ranked among the lowest among the countries included in the report in terms of girls’ participation in education. For many years, Hoya has been delivering RX lenses to the end consumer, including plastic cleaning sprays and plastic envelopes for cleaning cloths. At the beginning of 2022, we started thinking about how to create a sustainability policy for our future. First, we changed the plastics to metal sprays and the box to recycled kraft material. By 2023, we completely removed the sprays from the boxes and donated to Unicef to empower girls in need.

February 2024

According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic and by 2050, half of the world’s population will be affected by myopia. Left untreated, myopia can lead to long-term vision problems. Children under 10 years of age are at risk and the annual rate of myopia progression is highest in children under 10 years of age. A child whose one parent is myopic is about 3 times more likely to become myopic, and a child whose both parents are myopic is about 6 times more likely to become myopic. Hoya introduced Miyosmart, which slows the rate of myopia progression in children by 60%, to the Turkish market in June 2023. The Miyosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to combat myopia, to the Turkish market.

February 2024

Winner’s Club, within Efor Optik, offers quality and elegance together with its stylish eyeglass models. It is the choice of those who discover the power of fashion with eyeglass models suitable for all ages and face shapes. The brand, which has made a name for itself with its special designs for men, has become a quality brand with the combination of factors such as high quality materials, rich design options, durability and compatibility with fashion trends. Winner’s Club protects your eye health along with a stylish look. The sunglasses, which are highly resistant to the sun, prevent harmful rays from coming into contact with the eyes. Offering ideal alternatives for men, Winner’s Club promises comfort and convenience to its users with its designs specially prepared for men who care about elegance and chicness.

February 2024

Since many colored contact lens brands did not have a colored contact lens option for hypermetropes, those with hypermetropic eyes could not have the colored contact lenses they wanted. As a solution to this problem, Arma Lens presents the brand new Arma Lens Rainy collection. In the new Rainy collection, Arma Lens produced hyperopia degrees from +1.00 to +5.50 in seven colors. With 14.2 mm diameter and 8.6 basic curve, this collection has a moire design. The new product, which makes the eyes look larger, is very similar to the real eye structure with its moire design and its appearance resembling the real eye iris. Arma Lens Rainy collection, which consists of seven colors with magnificent naturalness, meets the expectations at the highest level in terms of comfort.

February 2024

Among the gift choices that reflect the spirit of Valentine’s Day and will make you feel your love deeply, glasses can be both stylish and meaningful. Arıkan Group’s stylish eyewear brands offer various options for those looking for a stylish and functional gift. Quantum with its unique designs and quality, Slazenger, which brings its sporty Dna and experience to the eyewear and watch industry, Belmond, which offers different alternatives for women who like feminine details, and Lee Cooper with its young, dynamic and colorful designs are offered to those who closely follow the trends in the fashion world and want to add originality to their style. Quantum appeals to sophisticated tastes who do not compromise on their style and always choose the most stylish. While offering unique designs for every age group, it stands out with its lightness, flexibility and durability. Focusing on excellent quality in sporting goods and sportswear accessories in its product range, Slazenger has managed to become one of the first brands that come to mind in the sports industry for more than 140 years. Blending its sportive Dna with its experience and bringing it to the eyewear industry, Slazenger has managed to gain the appreciation of eyewear lovers around the world in a short time with its collections.  Offering products to a wide range of consumers for all ages, Slazenger stands out with its metal, acetate-weighted, comfort and durable models. Sophisticated Belmond never compromises on practicality and quality. With its sophisticated and stylish eyewear collections, it offers different alternatives to young women who follow the latest trends in fashion and like feminine details. Belmond stands out with its unique fine details and designs produced with quality materials that represent luxury and elegance. Lee Cooper has not only preserved its rich heritage, but also equipped its iconic designs with the experience of a century. Lee Cooper is also making a name for itself in the eyewear industry. Lee Cooper has gained an important position in the eyewear industry with its young and dynamic designs that keep up with trends, acetate and metal-weighted materials that offer comfort, and offers its users a perfect combination of style and comfort. You can present Lee Cooper glasses, which perfectly fit every style with their energetic designs, to your loved ones as a gift, offering a combination of elegance and functionality.

February 2024