Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

March 2024

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens range. Today’s modern and busy lives bring with them vision challenges. The new iD LifeStyle 4 has been updated and developed to respond to these vision challenges. Everyone has different needs when it comes to eye care. That’s why the new iD LifeStyle 4 is available in 3 personalized design variations (Indoor, Urban, Outdoor), allowing users to adapt to their vision needs. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design. The new iD LifeStyle 4 recognizes the right and left eye prescription as separate components, determines the required lens design and calculates the required distribution for each eye accordingly. This results in precise & effortless focusing and better viewing comfort. Crowned with 3D Binocular Vision Technology, the New iD LifeStyle 4 reduces visual distortions by improving horizontal and vertical prism imbalance. This results in more comfortable vision, less distortion and easier focusing in near & center areas.

March 2024

Pull and Bear glasses stand out as a brand that offers originality and elegance to fashionistas. Pull and Bear, which closely follows the trends of each season and attracts attention with innovative designs, is admired for its eyewear collections that reflect youthful energy. The elegant combination of acetate and metal adds a modern flair to its eyewear, allowing young people to express their personal style. Combining quality, aesthetics and youth spirit, Pull and Bear offers an ideal option for those who want to stand out in the fashion world. Presented to the optical sector with the assurance of Efor Optik, the eyewear collections of Pull and Bear brand provide comfort and convenience to its users, while contributing to the styles of its users in line with the latest trends as an original and stylish expression of fashion.

March 2024

Arma Lens keeps the spring vitality alive in the eyes with beautiful green contact lenses in its rich color collection. It offers a wide range of options to contact lens customers with the annual Arma brand or the 3-month Mood brand in moire and moire-free designs. The company’s contact lenses that stand out in green tones include Arma Ultra Max Green, Arma UltraGreen, Arma Ultra Jade, Arma Royal Green, Arma Maroun Green, Arma Pixie Green, Arma Rainy Olive Green, Arma Rainy Henna, Arma Natura Pina, Arma Natura Verda, Arma Natura Grassa, Mood Star Green, Mood Star Forest, Mood Pixar Green. All collections for myopes from -0.50 to -6.00 and Rainy collection for hypermetropes from +1.00 to +5.50 are available in stock. Arma Lens works only with the dealership method all over Turkey. If you want to join the exclusive Arma Lens dealer network in your city, you can contact the company.

March 2024

Arıkan Group, one of the leading players in the watch and eyewear industry, celebrates International Women’s Day on March 8 with carefully designed sophisticated sunglasses. Arıkan Group breathes new life into the style of women with refined tastes with sunglasses models that have become the symbol of elegance and chic. Arıkan Group brings sunglasses designs to women users with Belmond, Lee Cooper and Slazenger brands, especially Quantum, which has achieved a feminine debut with the She collection as well as masculine details. Arıkan Group’s new collection, produced with high quality materials such as acetate, appeals to those who want to capture aesthetics and unique details in every aspect of life. Blended with feminine touches, the sunglasses open the doors to an elegant look with their lamination detailed frames. Belmond models, on the other hand, add an eye-catching and luxurious look to stylish women with their feminine color accents used in the stem details and flamboyant size. Arıkan Group brings the self-confidence of the women of the world to the top by making every moment attractive with its sunglasses models that combine splendor and elegance.

March 2024

Red Bull has signed a three-year agreement with Hawaiian sunglasses and eyewear brand Maui Jim, which has been owned by Kering Eyewear since 2022. This collaboration spans various initiatives including immersive events and dynamic content. Kering Eyewear noted, “The partnership aims to blend the precision and clarity of Maui Jim’s high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment. With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of events that seamlessly blend the realms of sports, adventure and eyewear innovation.”  Upcoming Red Bull events include Boarding Pass; Terminal Takeover, the New Orleans skateboarding competition; Magnitude, the surfing championships in Hawaii; Cope ‘n’ waken in Copenhagen; King of the Air kitesurfing; Conquest skateboarding event in Buenos Aires; and Pool Attendant skateboarding tournament in Munich.

March 2024

Eyewear producer Marcolin and international luxury menswear leader Zegna have announced the renewal of the exclusive global licensing agreement for the design, manufacturing and distribution of Zegna sunglasses and optical frames. The new agreement includes an automatic renewal clause until 31st December, 2030, further strengthening the partnership between the two companies, which dates back to 2015. Marcolin Ceo & General Manager Fabrizio Curci remarked, “The philosophies of Marcolin and Zegna are based on the same passion for quality and beautiful things done well. This agreement is a source of pride for us and further strengthens the well-established relationship between the two companies, both in terms of designing and developing the eyewear collections, and in terms of business. We are very glad and honored to continue to work alongside Gildo Zegna and his Team”. Ermenegildo Zegna Group Chairman and Ceo Gildo Zegna added, “Made in Italy has always been at the heart of our brand’s Dna and this is a common value we share with Marcolin, together with our shared passion for excellence. This renewed partnership remarks the importance of eyewear as one of the leading licensing categories for Zegna.”

March 2024

Marcolin has joined Fondazione Altagamma, which has been gathering the best Italian cultural and creative enterprises since 1992. Marcolin will be the only Altagamma member from the eyewear industry and will join the other 115 member companies, which include brands operating in a variety of sectors, such as fashion, design, jewelry, food, hospitality, automotive, yachts. Together, they account for over 10,000 years of history, with an average company lifespan of 90 years. Altagamma’s mission is to promote the competitiveness of its Members, while contributing to the country’s economic growth. The Foundation gathers brands recognized globally as ambassadors of our lifestyle and – in line with other European associations – promotes one of the key industries both in Italy and Europe. The high-end industry is a symbol of its values and of its manufacturing excellence worldwide, as well as a sector where Italy is recognized as an undisputed leader internationally. The global luxury industry accounts for approximately 1500 billion euros and, according to Altagamma, is destined to continue to grow over the next years, regardless of economic uncertainty.

March 2024

L.g.r and Cupra reunite for their second collaboration to unveil their new sunglasses collection. This latest collaboration combines the unique design perspective of both brands, resulting in a trio of sunglasses that make a statement with their contemporary style, cutting-edge innovation, and boldness. L.g.r x Cupra presents three models, which are called as Tribe, Reunion Metal Explorer, and Nomad II. The designs have been created by taking inspiration from the exclusive colours of the bodywork and details of Cupra cars, such as the Tech Magnetic, Green Plasma and Copper Matt colours. Model Tribe has been designed as “the ideal companion for any occasion”. Exuding a sophisticated yet daring aesthetic with its double bridge aviator design crafted from lightweight metal, the glasses seamlessly blend style and comfort. Model Reunion Metal Explorer is a new iteration of the iconic Reunion model by L.g.r, a modern take on the timeless aviator. Boasting a fusion of lightweight metal and cellulose acetate, it offers a perfect balance between style and utility. Nomad II – with its hexagonal metal frame, thin temples, metal brow bridge, and hand-polished acetate rims represents a bold and contemporary evolution of the iconic aviator design.

March 2024

Ignite the new year with the January collection by ic! berlin and see the world with your own eyes. Elevating classic design to new heights, the ic! berlin eyewear ensemble seamlessly intertwines with a touch of their history, resulting in a collection that transcends the ordinary. Embodying an enduring understated elegance, these frames stand the test of time. Meticulously crafted facets add dimension to Nuno and Tilmann creating a subtle statement without the need for words. Nuno is a Trapeze shaped frame from the Classic collection made of Metal. Tilmann is a Square shaped frame from the Classic collection made of Metal. Meanwhile, Erin, Elliot, and Wilhelm draw inspiration from models in their family and heighten their design language with a contemporary flare. Erin is a Cat Eye shaped frame from the Classic collection made of Acetate. Elliot is a Aviator shaped frame from the Classic collection made of Hybrid.

March 2024