Modo Eyewear presents its Spring/Summer 2024 collection with a commitment to offering eyewear that seamlessly combines lightweight construction with enduring quality. This latest collection offers a wide range of options designed to suit each individual’s unique style and preferences. A kaleidoscope of colors defines the new collection, with clear and colorful crystal options that enhance the overall feeling of weightlessness. Soft pastel shades such as peach, pink, lilac and lilac harmonize with bold, expressive hues such as bright yellow, deep blue and fluorescent pink. Bringing a new dimension to the palette, two metallic tones, copper and bronze, add subtlety and depth to the range. Staying true to its sense of innovation, Modo showcases its creative spirit in the new collection. Meticulously selected material choices, including state-of-the-art 3D printed frames, block-cut rims, precision laser engraving and the application of high-quality PVD technique, result in an unparalleled level of craftsmanship and finish. The collection debuts with 21 new optical frames and three innovative sun designs.

March 2024

Itaia Independent launched its new collection with Piece of He(art), an immersive artistic installation. By choosing to enter the realm of artificial intelligence for its advertising campaign, the visuals and messages, true to the brand’s values, aimed to leave a lasting impression that would resonate with nostalgic enthusiasts while also engaging new generations. Italia Independent, known for its non-conformist style, now reinterprets its Dna and presents a series of brand new frames in the new Spring/Summer 2024 collection. Alongside traditional colors, there are the brightest hues and eye-catching colors. It takes heritage and craftsmanship as the basis for pushing the boundaries of innovation. The range consists of eight sunglass styles and nine optical frame designs, totaling one hundred and ten variations. Acetate stands as the main material, enriched with intricate touches and in some cases embellished with a metallic finish reminiscent of the 90s racing yacht aesthetic. Azzurro is one of the most representative models in the collection. It is a unisex model composed of velvet, denim and camouflage fabric, reinterpreted with a contemporary approach in terms of style and technical content.

Mart 2024

Seiko Sensity 2 photochromic lenses offer the most reliable vision performance in all light conditions. Using intelligent ‘Stabilight Technology’ that keeps the tint of the optical lens constant regardless of temperature, humidity or UV levels, it precisely adjusts the tint of the glasses. Seiko Sensity 2 photochromic lenses act as sunglasses, quickly adapting to the environment in all weather conditions and light. Seiko Sensity 2 offers almost twice as fast lightening and darkening compared to the current Sensity. Protective and very comfortable to wear, Sensity 2 provides uninterrupted UV protection by darkening up to category-3 level outdoors with 3 different intense and natural color options. Protects eyes from overexposure to light in indoor and outdoor environments. While it prevents glare and provides 100% UV protection outdoors, it darkens 2 times faster indoors, providing excellent wearing comfort. Seiko Sensity 2 combines advanced photochromic technology with an impeccable design to help you see comfortably from the moment the sun shines.

March 2024

Optimized for perfect driving in all conditions, Seiko Drive stands out as a special solution for driving that becomes stressful especially at night and in wet weather. Responding to the vision needs of drivers who experience loss of color perception due to darkness and increased sensitivity to light, Seiko Drive minimizes the light and headlight glare of oncoming vehicles, provides extra clear distance vision in foggy and rainy weather, and offers safe driving with less reflection. Adjustable to the needs of the driver, Seiko Drive clarifies more distances and eliminates blurred edges to provide excellent vision while driving. The Seiko Drive X, which provides a clear view of all indicators with a far-sighted focus, creates a better field of vision with progressive lenses. Equipped with Seiko RoadClearCoat (RCC) coating that enhances the quality of vision and product life, Seiko Drive reduces reflections from oncoming vehicles, wet surfaces or other light sources, ensuring clear and safe vision and reducing the risk of accidents.

March 2024

The sale of Movitum brand glasses, which attracted great attention in a short time with its models suitable for every style, continues rapidly in elite stores. Movitum continues its new production activities with its unique and sustainable patented models. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT1000 Series consists of clear lines and an aesthetic structure. The thin frame is so light that you can feel like a feather, but it is also robust. The hinge is designed without welding, so the lines create a smooth aesthetic. The distinctive structure and robust combination, which makes the modern design stand out even more, is the hallmark of Movitum. In addition to being elegant, stylish and remarkable, it keeps the quality at the highest level in its models that it diversifies by considering your health and comfort. The lightness of the materials used and the flexibility of the frame prevent you from feeling the weight that may occur during use. Movitum has managed to attract the attention of free-spirited characters with its minimalist designs and a masterful fashion sense. The collection, which has a stylistic appeal, appeals to many styles with its color range. You can reach Movitum series, which keeps health and elegance at the highest level, at www.motivum.com.tr.

March 2024

La Bella, which takes its inspiration from brave women open to change and innovation, continues to be always popular and always pioneering with the colors that sign your style. La Bella, which has achieved the success of colored contact lenses in a short time in transparent contact lenses, has managed to become the sought-after brand of the sector. Aiming to respond to all eye-related needs with La Bella, Optik Dünyası presents the new La Bella Soft Clear One Day daily transparent contact lenses. Produced using the latest technology, Soft Clear One Day daily clear contact lenses are made of premium hydrogel material with unique water lock technology to support your eye health and improve your vision quality. They maintain extremely high humidity throughout the day, providing zero sensation and maximum comfort. The enhanced optical zone provides focus and a sharp image even on the go. Used for myopia and hyperopia correction. It takes its place in the award-winning product portfolio with a diopter range from +01.00 to +04.00 (0.50 intervals), -0.50 to -06.00 (0.25 intervals), -06.00 to -12.00 (0.50 intervals).

March 2024

The Victoria Beckham Spring/Summer 2024 eyewear collection reflects the brand’s vision of sophistication that is fashionable yet comfortable to wear. Meticulously crafted from high-quality premium materials, the sunglasses and optical models combine rich hues and bold silhouettes. The rectangular shaped sunglasses in the new collection, VB669S, are crafted from premium acetate and are as bold as they are feminine. Their tapered wide temples are embellished with metal details inspired by the iconic VB Chain handbag. Presented in black for the Victoria Beckham Spring/Summer 2024 ad campaign, the model is also available in black and yellow havana, white and striped blond havana. The VB677S, which made its debut on the runway on supermodel Kendall Jenner, is also made of premium acetate. Inspired by the VB leather collection, this fashion-forward model features the new B Buckle logo on the wide temples and is available with dark or clear lenses. Featured in the Victoria Beckham Spring/Summer 2024 ad campaign in black clear, it is also available in black, brown horn, transparent green and crystal clear.

March 2024

Longchamp Eyewear presents its Spring/Summer 2024 collection, featuring voluminous shapes, vibrant colors and elegant details. Demonstrating the fashion house’s appreciation for its Parisian heritage and sophisticated panache, the collection ideally reflects the brand’s vision of French elegance, giving unique shapes and colors to premium materials such as leather, sustainable resin and lightweight acetate. The most iconic Longchamp elements are elegantly reinterpreted, revealing the timelessness that sets the brand apart.   Longchamp’s new collection of lightweight sunglasses LO758S, made from plant-based resin and equipped with Tritan Renew lenses, is characterized by a sophisticated yet playful front and wide temples that taper towards the tips with the Longchamp logo. With color-contrasting contours, the frame is available in a stunning range of colors, including honey, black, ivory, purple and red.

March 2024

For Ferragamo’s Spring/Summer 2024 eyewear collection, Creative Director Maximilian Davis interprets the brand codes with his own distinctive vision. Continuing the reinterpretation of the fashion house’s heritage models, this time taking a significant step forward and focusing on modern lines, contrasting materials and subtle details. Visual references to Ferragamo’s iconic accessories are evident in the sunglasses and optical frames, reflecting aesthetic compatibility across different product categories. The linear and sculptural forms are inspired by Ferragamo’s bag designs and enriched with familiar details that are both decorative and functional, such as the prism-shaped hinges, whose artisanal details are visible when viewed from above. The metal rivets, combined with the intricately designed 5-joint hinges, recall the style of Ferragamo’s asymmetric bags, embellished with the signature protruding buckle. The lightness of the frames is highlighted by a color palette of classics and natural tones, often enhanced by gradient effects as well as subtle transparencies. The finishes of the premium acetate materials are hand-finished to pay homage to the tradition of craftsmanship and to the distinctive quality of each Ferragamo design. The Ferragamo logo appears on the trimmings and on the temples as the essential symbol of the essential and highly sophisticated vision of modern luxury pieces. The SF2006S from the new collection is characterized by an elegant hand-engraved finish on the front, creating a multifaceted effect. This modern rectangular frame is made of high-quality acetate. The signature metal rivets are carefully designed and placed where the lenses meet the temples. This serves both a functional and decorative purpose, seamlessly joining the front to the thick temples with five roller hinges while adding a touch of panache. The Ferragamo logo, rendered in hot stamping, is prominent on both temples. In addition to the timeless classic colors, this model is also available in eye-catching gradient colors for the first time.

March 2024

The world-famous fashion house Dolce&Gabbana is once again making a name for itself with its new models designed specifically for men’s eyewear wearers who follow quality, luxury and trends. DG6195, one of the famous brand’s new sunglasses models for men, offers a unique and contemporary look thanks to its three-layer front. A single lens placed between the two outer layers reveals a bold and elegant design. Offered with three different colored temple options, these avaitor shaped sunglasses are available in black as well as beige and havana color options. Square shaped sunglasses DG6196 also stand out with its minimal elegance that will suit men very well. Designed with thin frames on the front, the sunglasses are offered in black, brown and blue color options that can be combined with gunmetal or bronze metal temples. The sophisticated DG4452 sunglasses from Dolce&Gabbana’s Lusso Sartoriale series, which ideally reflects the masculine elegance, draws attention with its geometric details and classic double bridge. This acetate model is available in black and grey havana, blue and blue havana or yellow havana combinations, as well as in all havana.

March 2024