Rudy Project Eyewear presents Astral X, the ideal sports glasses for every outdoor activity. Lightweight, stylish, and with exceptional UV protection, they offer clear, sharp, and comfortable vision in any condition. They are the perfect companion to tackle any outdoor challenge, from running to cycling, from beach volleyball to boating or canoeing, and cross-country skiing. The new model with a wider lens offers increased protection from light and wind, enhancing both comfort and visibility.

September 2024

Ray-Ban unveils a new frame that changes color according to the light. Dubbed Ray-Ban Change, the silhouettes include the Original Wayfarer and its contemporary cousin, the Wayfarer Oval, all available in both sun and optical styles. Each frame features colors and patterns created using Transitions photochromic dyes. These dyes activate quickly when exposed to UV light, while the pigments make each model unique. The stronger the light, the stronger the pigment. With Transitions technology, the frame activates in seconds in sunlight and fades in minutes indoors.

September 2024

Kiotonakamura, renowned for its colorful and confident designs, presents their new collection. This series is accompanied by a unique campaign that blends AI-generated images with creative craftsmanship, showcasing the brand’s innovative approach. This is the first time that brand has launched a line of sunglasses on the market alongside prescription frames. The new Generation Kioto campaign honors beauty at every age and celebrates individuality and uniqueness. The diverse models, that are bringing the photo campaign to life, and the equally diverse spectacles show that personal style knows no age limits.

September 2024

Etnia Barcelona has crafted a limited-edition collection to celebrate the 37th America’s Cup, marking the first time this prestigious event is being hosted in Barcelona. The capsule includes 8 models, each drawing inspiration from the nautical world and the competitive spirit of sailing, with designs that echo the geometric shapes of sailboats, among other maritime elements. In celebration of the world’s most important sailing competition, the new sun capsule is engineered to deliver optimal visual clarity on the water, featuring cutting-edge polarized mineral lenses with HD technology.

September 2024

De Rigo Foundation, which is committed to supporting the health and education of young people, announces its involvement in the creation of the first inclusive theme park in Europe to be built within the City of Bologna park in the municipality of Belluno. The project promoted by Belluno Fire Brigade Recreational Club will be inaugurated in October 2024. Barbara De Rigo, President of the De Rigo Foundation said: “We imagined a place where every child would be able to play, explore and grow in a safe and welcoming environment.”

September 2024

The latest release from independent eyewear brand Andy Wolf highlights the essence of the label: retro-inspired designs, meticulous craftsmanship, and most notably, daring color selections. This season, the Austrian eyewear label comes up with numerous innovations in both optical glasses and sunglasses, featuring new frame styles, unique exclusive colors, and a premium luxury line. You can find the latest eyewear designs of independent brand Andy Wolf, which offer elegance and comfort, on the brand’s website.

September 2024

The Zeiss Group announced the opening of its new R&D and manufacturing site in Suzhou Industrial Park. Covering an area of more than 13,000 square meters, the new site marks the group’s first land purchase for its self-built project in China. According to the company, It aims to become a key R&D and manufacturing center in the country for industrial quality solutions, research microscopes, surgical microscopes and ophthalmic equipment. Dr. Jochen Peter, Member of the Executive Board of the Zeiss Group and President and Ceo of Zeiss IQR said: “We are delighted to inaugurate the Zeiss Suzhou R&D and manufacturing site. Zeiss’ China presence and engagement with companies operating here has not only fueled growth across our business but provides access to industry-leading developments and market scale that is hard to find anywhere else. Zeiss is embedded into the innovation ecosystem in China and creates mutual benefits by innovating here at speed and scale. With the inauguration of the new site in Suzhou, we have reached an important milestone on our journey to upgrade local R&D and expand high-end product portfolios in Greater China.”

August 2024

Portuguese-based eyewear label Vava embraces summer with its newest releases. Known for their cutting-edge designs and unparalleled craftsmanship, Vava offers a fresh take on contemporary eyewear that blends innovation with artistic flair. This season, step out in confidence with these three stunning sunglasses models, for example, each embodying the essence of summer sophistication and chic minimalism. WL0067 is a rectangular model made of acetate and aluminium featuring straight temples with rounded ends. Model WL0043 is around shaped, super lightweight frame made of Mazzucchelli bioPlastic cellulose acetate – 100% recyclable. WL0058 is made of aluminum, an extremely light material with great physical and mechanical properties, produced in Italy using a cutting-edge industrial cutting/milling process.

August 2024

A launch night was held on the glittering Greek island of Mykonos to showcase Swarovski’s dazzling new eyewear collection. Swarovski’s Spring/Summer 2024 eyewear collection sparkled in the Mykonos sunset. Designed by Global Creative Director Giovanna Engelbert and inspired by the brand’s most iconic jewelry families, Swarovski’s new eyewear collection turned heads. Special guests at the launch of the collection had the opportunity to view the new sunglass styles, including the Constella, Lucent, Imber, Matrix and Swan designs, at a dazzling evening on Mykanos. From Swarovski’s dazzling new eyewear collection, the Constella model stands out. Oversized ombré wraparound lenses are mounted on metal frames, while stylized cat-eye silhouettes add elegance to the range with intricate frame shapes and wavy temples.

August 2024

From September 20-23, 2024, Silmo Paris is set to welcome all the players of the optical industry, with more than 900 exhibitors participating in the fair and 1,500 brands from 144 countries around the world showcasing their collections. This important exhibition will take place on 75,000 m² in Halls 6 and 7 and will offer a high-level platform for an in-depth look at the latest technological developments, product innovations and trends shaping the future of the optical industry on a global scale. The success of Silmo Paris lies in its coverage of all components of the industry and its sectoral depth. As an international crossroads for the business community, it also owes its success to the many tools for review and analysis, as well as the unique spaces for exchanging ideas to better envision the future of the optical-glasses industry, brought together under the Silmo Next banner. This concept explains the fair’s intention to be at the cutting edge of the aesthetic and technological challenges of an industry firmly focused on the future. In its Paris 2024 edition, Silmo Paris will also emphasize its intention to be at the forefront of the aesthetic and technological challenges of an industry looking to the future.

August 2024