Designed for women, the style showcased in Ferragamo’s new season advertising campaign focuses on modern lines, contrasting materials and subtle details. The SF2006S features an elegant hand-embroidered finish on the front for a versatile effect. The modern rectangular frame is crafted from high-quality acetate. The warmly printed Ferragamo logo is visible on both temples. In addition to the timeless classic colors, this model is also available in eye-catching gradient colors for the first time.

April 2024

Hoya polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while increasing contrast and providing better viewing comfort outdoors. Light travels in many directions, but when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water, polarization occurs. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere.

April 2024

The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to combat myopia, to the Turkish market.

April 2024

Mooshu recaptures the unique touch in design with its new rimli models added to its new collection. Producing its latest models with a new technology, Mooshu combines three-dimensional software with metal. Always chasing innovation, the brand is again pioneering marginal steps in the sector with this latest series, which goes a little beyond traditional production. Mooshu, which reflects its libertarian, innovative and passionate perspective on its designs, announced that it received v positive feedback from the sector in this season when it introduced the new series called EyeX3D to its customers.

April 2024

Mango eyewear stands out not only for its fashionable designs, but also for its quality materials and workmanship. The wide range of products for all ages and styles allows everyone to find their own style. With the variety it offers in sunglasses and optical frames, it offers users a perfect option for both daily wear and special occasions. Only at Efor Optik, Mango eyewear are offered as an ideal choice for those looking for fashionable and high quality eyewear.

April 2024

Arma Lens brings the beauty of sea blue to your eyes with four different shades of blue in its new Ultra series. The Arma Ultra collection consists of ten different colors with striking and natural colors in the design of the natural eye iris without moiré. With a diameter of 14.2 mm and a basic curve of 8.6, this collection is available in sizes from -0.50 to -6.00. Arma Lens Ultra series offers a wide range of options for contact lens wearers with four different blue colors from light blue to dark blue; Ultra Marine, Ultra Aqua, Ultra Blue and Ultra Sapphire.

April 2024

Arıkan Group, one of the leading brands in the watch and eyewear sectors, continues to take important steps towards its sales channel across Turkey in the eyewear sector. Arıkan Group, which organized regional meetings in 8 cities in a row with its business partners in different regions of the country in the first quarter, reveals its claim in the eyewear sector. Arıkan Group aims to increase its business volume and market share in the eyewear sector with the wide cooperation network it has established from yesterday to today on the B2B side with the meetings it has organized. Meeting with its business partners in 8 cities including Gaziantep, Diyarbakır, Adana, Konya, Isparta, Çanakkale, Bursa and Malatya, Arıkan Group is taking decisive steps to strengthen its presence in the local market and business partner relations. Arıkan Group Chairman Mahmut Arıkan said, “As Arıkan Group, we see our business partners as our own sales staff. Taking their feedback into account, we will continuously improve our products and services and develop new strategies to increase customer satisfaction. The success of our sales channel is our success.”

April 2024

Vision Expo East is successfully completed at the Jacon Javits Center in New York City from March 14-17, 2024, offering optics professionals new product discoveries, innovative discussions, accredited educational sessions, networking events and business meeting opportunities. Highlights of Vision Expo East 2024 included the second annual Now Awards, standing room-only presentations of groundbreaking technologies and trending fashion, in-depth market research revelations, delightful musical performances and stunning product launches.

April 2024

Vava Eyewear uses the boundary-pushing culture of House music, which spread in the late 1980s, as an art expression in its Spring/Summer 2024 collection. In its new collection, Vava Eyewear takes industrial aesthetics and electronic music influences to the next level with acid tones. By juxtaposing fluorescent shades with sleek and modern frame designs, Vava manages to present a visual feast that is both mesmerizing and forward-thinking.

April 2024

A new collaboration edition created by Salt Optics with the American reowned denim brand Black Bear represents the culmination of a connection between two labels which align with particular similarities in their approach to design and quality manufacture. Named the Sirlin collection after Creative Director of Black Bear Joshua Sirlin, the sunglasses have been conceived to offer a harmonious fusion of refinement and ruggedness, complexity and simplicity.

April 2024