Safilo Group and a renowned fashion brand Carolina Herrera announce the renewal of their global licensing agreement for the design, production, and distribution of Carolina Herrera-branded eyewear collections through December 2031. The renewal confirms the success of a partnership that, since its inception in 2022, has consistently enhanced the brand’s visibility and recognition in the eyewear category. Safilo Group’s Ceo Angelo Trocchia said: “We are pleased to continue our strong collaboration with Carolina Herrera, a globally relevant women’s fashion brand. We will keep elevating the brand’s identity through distinctive and modern eyewear collections, created through the synergy between Carolina Herrera’s Creative Director, Wes Gordon, and our deep-rooted expertise in high-quality design and manufacturing. Looking ahead, our shared goal is to focus on expanding into key high-potential markets, driving product innovation, and strengthening our strategic marketing and communication efforts both in physical retail and across digital platforms.” President of Carolina Herrera, Emilie Rubinfeld added: “We are proud to continue our successful partnership with Safilo and to build on our commercial momentum through their creativity, craftsmanship, and innovation.”

August 2025

Swarovski Eyewear unveils its new collection with a stunning campaign. Swarovski’s new collection promises a sparkling and bold season led by global pop icon Ariana Grande, who is the brand’s ambassador for the second year in a row. World-famous star Ariana Grande, who continues to embody Swarovski’s glamorous, modern and sparkling universe with 376 million followers on her social media accounts, reveals her unique femininity with the new collection blended with a jewel-inspired aesthetic. Following its well-received year-end campaign, Swarovski is embarking on a major media push for the summer of 2025. With a particular emphasis on social media activation and visibility on digital publishing platforms, the action plan is designed to drive in-store traffic and increase the brand’s desirability for customers who value precious details and style. Changing the size, cut and color of its signature crystals for its new collection, Swarovski Eyewear offers rich and versatile designs. Sophisticated, subtle models sit alongside bold statement pieces inspired by high jewelry. The new Swarovski collection promises wearers ultra-trendy styles shaped by refined elegance.

August 2025

Renowned for its bold design and high-precision craftsmanship, Italian eyewear brand Movitra has teamed up for the first time with the world-famous football club AC Milan. This collaboration presents an ultra-limited collection of two exclusive sunglasses models designed in Milan. Reflecting a shared vision of innovation, passion, and Italian elegance, each model in the series is limited to just 75 pieces, individually numbered and marked with the official AC Milan logo. The Phaenomenon 02 model stands out with its high-tech construction featuring brushed titanium, red crystal acetate, and luxurious gold details. Its gray lenses, coated with Electric Black Flash, deliver both style and superior optical performance. The frame bears the club’s logo laser-etched on the back, the phrase “We will be a team of devils” inscribed on the inner temples, and a golden Movitra x AC Milan emblem as a tribute to the Rossoneri heritage. The AC 04 model, on the other hand, embraces a more classic design approach. Crafted from black crystal acetate, it is detailed with premium galvanic coatings and finished with gradient lenses. Despite its understated elegance, the AC 04 model also carries the collection’s distinctive exclusive markings and a strong emotional connection to the club.

August 2025

Munich-based eyewear innovator You Mawo has unveiled its latest collection for the upcoming season. Continuing to lead in 3D printing technology, the brand now draws attention with a fashion-forward approach. The new models align with contemporary design codes and offer maximum comfort and lightness thanks to their tailor-made production process. This latest collection from You Mawo delivers not only technical excellence but also a bold aesthetic stance. Timeless minimalism meets striking lines, echoing today’s refined sense of style. A palette of vivid tones and defined silhouettes transforms eyewear from a functional necessity into a true fashion statement. This season, You Mawo also launches a new collaboration that elevates its customization capabilities. Powered by Zeiss Visufit technology, this integration enables precise, individualized measurements to be digitally captured, allowing frames to be shaped not only to facial features but also to personal habits. The materials used in the collection ensure high performance in both ultra-lightness and durability. Moreover, You Mawo remains committed to environmentally conscious production methods, incorporating the resource-saving benefits of 3D printing into its broader sustainability strategy.

August 2025

Maui Jim brings back its iconic Ho’okipa model, first introduced in 2002, now reimagined as Ho’okipa Ultra. This new edition aims not only to deliver a clear vision but also to present the world in its unfiltered, vibrant reality. Equipped with the brand’s advanced Ultra lenses, the new-generation Ho’okipa sunglasses elevate both lightness and durability. Thanks to Maui Jim’s PolarizedPlus2® technology, colors and contrasts appear remarkably vivid and sharp. Ho’okipa Ultra marks a new milestone in outdoor vision. It is more than a technical upgrade; in an era dominated by digital filters and virtual experiences, it stands as a bold invitation to see the world as it truly is. Combining sleek design with superior performance, Ho’okipa Ultra sets new standards for outdoor enthusiasts, balancing durability and aesthetics. This cutting-edge design, reinforcing Maui Jim’s commitment to innovation and originality, is already attracting the attention of loyal customers as well as new users seeking sharp and vivid vision.

August 2025

Striking a fine balance between technical precision and understated elegance, Koberg’s new collection masterfully blends lightness, durability, and all-day comfort. Designed for individuals who leave a lasting impression without the need for extravagance, the models stand out with their refined details, flawless craftsmanship, and timeless design. Highlighting the brand’s German quality and technical expertise, the new collection takes Koberg’s sophisticated approach one step further. Each frame is updated with subtle yet impactful touches that accentuate its character and stance. One of the collection’s signature elements—the color accents transitioning from the front to the temples—has been reinterpreted with bolder contrasts, energizing the minimalist aesthetic without compromising simplicity. The front pieces, crafted from high-quality 1.9 mm solid titanium, feature slightly curved edges that enhance comfort. The System4 silicone nose pads, another brand hallmark, offer a superior wearing experience. Koberg’s specially developed acetate temple tips add a minimalist sense of unity to the overall design. Presented under the creative direction of Stefan Kapfer, the new collection embodies a refined elegance built to last.

August 2025

Thélios opens a new facility in Longarone for metal processing, doubling production in the Made in Italy eyewear district. The newly renovated plant spans 20,000 square meters and employs approximately 400 people, doubling the company’s production capacity and creating an integrated 40,000-square-meter hub that also includes the acetate-focused Manifattura inaugurated in 2018. This investment strengthens Thélios’ role in the Made in Italy luxury eyewear sector, with over 1,300 employees now working in the area. The opening ceremony was attended by Valeria Mantovan, Regional Councillor of Veneto, and Toni Belloni, Chairman of LVMH Italy. The new site is the result of a strategic project launched in 2023, which led to the acquisition of the former Safilo facility. Thélios’ Ceo Alessandro Zanardo said: “This inauguration is both an achievement and a new beginning. On the one hand, we’re celebrating the revitalization of a strategic production site; on the other, we’re entering a new phase for Thélios, one that enhances processes and synergy between departments. With more than 1,300 employees, Longarone is increasingly becoming the beating heart of our industrial vision.”

August 2025

Modo has added a new men’s style to its ultra-lightweight Three.3 collection. Crafted from titanium and weighing only 3.3 grams in total, the Three.3 line is now extended for the Spring/Summer 2025 season with the introduction of style 4640. Known for its rimless construction, the collection welcomes this new model featuring a distinctive horizontal slit on the temples. With its paper-thin structure, model 4640 offers a sleek yet durable rimless lens design, promising exceptional comfort. The Three.3 series stands out with its customizable system, allowing wearers to choose their preferred lens shape, bridge, and temple components. All parts are made of beta titanium, while the hinge system is screwless by design. Like the rest of the series, the new style 4640 includes integrated nose pads that ensure flexibility and all-day comfort. The Modo Three.3 Rimless Collection remains both hypoallergenic and corrosion-resistant, offering modern and sophisticated choices for optical wearers seeking technical precision and minimalist aesthetics.

August 2025

Italian eyewear brand, Kador Eyewear presents the Lens Project by Kador, created to break the mould and completely revolutionize the way we experience sunglasses. Selecting its five most iconic frames, the designs are completely reimagined with a choice of 18 different lens colours. With a rich and carefully curated palette, which encompasses hues of blue, green, and smoke through to viola, yellow and amber, this collection from Kador is dedicated to those who refuse to blend in, and who want to stand out—effortlessly, but with an unmistakable style. According to Kador, each frame in the collection is conceived as a perfect union of craftsmanship, comfort, and cutting-edge design: where frames are not mere accessories, but tools for personal expression, made for those who accept no compromises. The Lens Project by Kador Eyewear comprises five frames, called as Big Light, Big1 Line, Guapo, Jolly, and Jolly Light. The 18 lens colours are: smoke, gradient smoke, orange, amber, gradient blue, gradient purple, ochre, gradient orange, blue, gradient green, turquoise, smoke yellow, purple gradient blue, pink, gradient blue yellow, smoke green, gradient brown yellow and yellow. The collection is available to opticians worldwide this season.

August 2025

Invu has unveiled its brand-new kids’ collection, specially designed for the summer season. Targeting children aged 0 to 15, the line stands out with its blend of functionality and style-focused details. With a core focus on eye health, the brand equips all models with 100% UV protection and premium polarized lenses—offering safe and effective shielding against the sun’s harmful rays. The new Invu collection spans a wide age range, from toddlers to teenagers, making it an ideal choice for both first-time wearers and young trendsetters looking to complete their summer look. Invu’s approach to kids’ eyewear combines essential needs like comfort, durability, and lightness. Designed to match active lifestyles, each model ensures all-day comfort. A highlight of the new release is the Mini Me collection. With Mini Me, children can mirror their parents’ styles through matching designs—turning sunglasses into not just a protective accessory, but a shared style statement for the whole family. With advanced lens technology and thoughtful details, Invu’s kids’ collection promises to be a trusted companion for its youngest users.

August 2025