Woodys launches its Unique Bakery campaign, highlighting playful and fashion-forward expressions of personal style in a whimsical coffee shop setting. The FW25 collection introduces 45 new models, bringing the total line-up to 210 pieces, with a focus on innovative color combinations and refined quality. Women’s frames feature a new layered temple design that adds visual depth, while acetate models are equipped with a new OBE hinge in gold or rose gold for improved fit and durability. Men’s bestsellers, including Murray and Eliot, return with updated colors and transparent finish options.

September 2025

For FW25, William Morris London presents its city-inspired “London in Motion” collection. The Ascot features precise craftsmanship and diamond-cut patterns that catch the light, making it almost like a jewel for the face, while the Bank draws inspiration from the Bank of England and historic Bank Station to offer a strong and balanced silhouette. Other standout models, Wharf, Ritz and Savoy, reflect functionality, heritage and modern British style. The series celebrates luxury and elegance while combining London’s cultural rhythm with a chic, sophisticated and innovative aesthetic.

September 2025

Vera Wang steps in front of the camera to present her Haute collection in the brand’s latest eyewear campaign. Shot by Till Janz and styled with Wang’s own creative touch, the black-and-white imagery highlights the collection’s architectural lines. Displayed as posters across the very streets of New York where it was shot, the campaign builds a powerful, city-rooted narrative. Eyewear producer Kenmark designed the strategy to boost brand visibility during the peak sales season. Placed in iconic Manhattan locations, the visuals merge high fashion with the vibrant energy of the city.

September 2025

Tree Spectacles presents the Ayra collection, created with a minimalist design approach. The Ayra offers a pure, timeless and elegant minimalism, using thin titanium and transparent materials, desaturated tones and elegant geometries. The new color combinations continue the innovative color approach explored by the brand in previous seasons and add a sophisticated touch to the designs. Balancing Tree’s design vision with commercial aspects, Arya remains true to the brand’s aesthetics. The range will be launched at Silmo Paris with a colorful and aesthetic experiential presentation in a minimalist pop-up space.

September 2025

Silhouette presents its new Atelier Next collection, where minimalism meets opulence. With eco-materials such as recycled 23-karat gold, plant-based leather, and lab-created diamonds, Atelier Next redefines the very essence of ethical luxury. Designs crafted from titanium using 3D printing achieve maximum lightness and durability. Through three sub-collections—Aura, Radiance, and Lumiere-Atelier Next pushes technological boundaries while preserving timeless design. The limited-edition Splendeur Exclusive Solaire sunglasses stand as a tangible testament to luxury infused with sustainability.

Eylül 2025

Red Bull Spect eyewear collection expands with 3 new models for the season. The Streaky Spin combines bold design and maximum comfort with bright color combinations and silicone nose pads for all-day comfort. The Bevelled Spin features a modern and striking aesthetic and is available with silicone nose pads for a comfortable fit. The Contrail model, on the other hand, promises exclusivity for long hours in front of the screen with its blue light filtered lenses that offer advanced eye protection. The models combine style, function and eye protection, appealing especially to Generation Z.

September 2025

Prodesign, this season, highlights the harmony of contrast, character, and craftsmanship in a striking new collection. The ‘Sparkle’ series lives up to its name, showcasing bold layered acetates and sharp contours with sculptural precision. Crafted from custom two- and three-layer acetates, each frame reveals vibrant inner colors across the front and temples. Light-catching details and meticulous cuts embody the unmistakable Prodesign identity. With its confident aesthetic and modern edge, the collection makes a powerful debut for the season.

September 2025

New York-based luxury eyewear brand Press Eyewear has announced a collaboration with Hive Studio for international commercial communications and PR. Founded in 2024 by Jeff Press, the brand quickly attracted attention with its limited edition and exquisitely crafted frames. Designed with eco-friendly materials such as buffalo horn and wood, the collections blend style and sustainability. In collaboration with Hive Studio, the brand is expanding its prestige internationally, supporting its growth ambitions in Europe and the UK after the US and Canada.

September 2025

Paris, the center of fashion and elegance, hosted the launch of Zurich-based fashion brand Ilhement’s new Loungewear collection and Nirvan Javan’s latest eyewear designs. From wide silhouettes and pleated pajama pants to sharp-lined shirts, Ilhement presented modern interpretations of comfort as a cultural statement. Nirvan Javan brought his urban and cosmopolitan aesthetic to the collaboration, contributing elegant Shades of Milan designs to Loungewear. Italian elegance, urban chic and cosmopolitan spirit were once again explored through this collaboration.

September 2025

Neubau Eyewear unveils its first optical collection made entirely from natural acetate. The Natural Acetate series combines eco-friendly, biodegradable materials across eight high-quality optical models. Frames are crafted from 68% cotton and wood and 32% naturally plasticized acetate using plant-based softeners. Each model features innovative details such as screwless titanium hinges, integrated titanium reinforcement, and 3D temple tips. The collection fuses the energy of the 1980s with modern sophisticated design, offering a sustainable and stylish statement.

September 2025