Optimized for perfect driving in all conditions, Seiko Drive stands out as a special solution for driving that becomes stressful especially at night and in wet weather. Responding to the vision needs of drivers who experience loss of color perception due to darkness and increased sensitivity to light, Seiko Drive minimizes the light and headlight glare of oncoming vehicles, provides extra clear distance vision in foggy and rainy weather, and offers safe driving with less reflection. Adjustable to the needs of the driver, Seiko Drive clarifies more distances and eliminates blurred edges to provide excellent vision while driving. The Seiko Drive X, which provides a clear view of all indicators with a far-sighted focus, creates a better field of vision with progressive lenses. Equipped with Seiko RoadClearCoat (RCC) coating that enhances the quality of vision and product life, Seiko Drive reduces reflections from oncoming vehicles, wet surfaces or other light sources, ensuring clear and safe vision and reducing the risk of accidents.

June 2023

The Victoria Beckham 2023 sunglasses and optical eyewear collection reaffirms the brand’s distinctive characteristics and codes with remarkable models. Sculptural acetates and rich gradient lenses, produced by expert hands in Italy, give a modern twist to classic eyewear models. The new season eyewear collection, which is a continuation of the Victoria Beckham Spring/Summer runway collection, has a cinematic feel. Striking, assertive models are easily paired with sharp-cut pieces and sweet hemlines. The collection’s large feminine aviator-style optical eyewear, VB2130 feature a V-shaped metal frame that harmonizes with the lacquered temples. The cool, timelessly admirable shape of this model perfectly complements both your street style and your beach look. The model is available in light gold, gold and gold/black.

June 2023

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens line. Hoya iD LifeStyle 4 has been updated and improved to meet the vision challenges of modern, busy daily life. With a special design tailored to the lifestyles of various presbyopic patients, Hoya iD LifeStyle 4 enables easy adaptation for eyeglass wearers and personalization according to their vision needs. Everyone has different needs when it comes to eye health. That’s why Hoya created iD LifeStyle 4 based on these different vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it makes it possible to customize according to the vision needs of end users. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design for their patients. Hoya iD LifeStyle 4 is equipped with 3D Binocular Vision in addition to the superior technologies already included in the previous generation of optical lenses with Binocular Harmonization Technology and Binocular Eye Model Technology. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater user satisfaction.

June 2023

Essilor presents Crizal Sapphire HR, the latest and most advanced innovation in antireflective coating. Ever-changing environmental conditions and the unpredictable behavior of eyewear wearers expose lenses to different threats, both visible and invisible. These threats include reflections from all light sources at different angles, scratches such as dropping glasses or wiping lenses with hard textiles other than microfiber cloth, dust or water droplets as a result of rainy and windy weather, and UV rays as a result of sun or cloudy weather. Essilor Crizal Sapphire HR is a combination of lens technologies in a single coating against all these negative effects. Crizal Sapphire HR provides a reduction in all visible light reflections that surround us. It has superior scratch resistance. It is an easy to clean, high stain resistance, hydrophobic and antistatic lens. Provides optimal front and back UV protection. Essilor Crizal Sapphire HR is an antireflective coating with best-in-class transparency as perceived by sensory analyzers. After eighteen months of real-life use testing, Crizal Sapphire HR offers superior scratch resistance compared to the previous generation. It has also passed staining and twenty thousand wipe tests. Essilor Crizal Sapphire HR is an invisible shield that protects both your lenses and your eyes.

June 2023

Modo announced its acquisition of Lowercase, a Brooklyn, New York-based independent eyewear manufacturer. Gerard Masci founded Lowercase in 2016 on the commitment of quality craftsmanship in bold, retro designs. Modo said it will continue to bring the quality and design that Lowercase is known for while expanding the collection through Modo’s manufacturing prowess, according to an announcement from the company. Financial details of the acquisition have not been disclosed. Gerard Masci said, “I am excited that Lowercase will remain rooted in its approach to making frames in New York City. Modo has a strong track record of producing frames in Brooklyn which is what makes them such a unique fit for Lowercase and our customers. Modo is keeping the in-house manufacturing and brand Dna which has helped Lowercase stand out from the crowd while they will be able to leverage their resources to offer our customers an ever-broader offering.” Modo Group Ceo Alessandro Lanaro said, “Lowercase and Modo share similar N.Y.-based roots with an entrepreneurial spirit, craftsmanship and attention to design. The opportunity to bring an amazing independent brand into the Modo family was an exciting one and we are ready for the next chapter for both Lowercase and Modo.”

June 2023

Seiko Optik presents Seiko Anti-Fog Cloth, an innovation that makes life easier for eyeglass wearers by utilizing its high technology. Seiko Anti-Fog Cloth, for which the preparation and evaluation studies by Seiko Optik Turkey lasted for more than a year, has been specially created for eyeglass wearers who wear masks and have vision problems due to fog caused by sudden temperature changes, especially as we approach the hot summer days. Seiko Anti-Fog Cloth, which has 150 uses with an effect lasting at least 24 hours, eliminates the problem of fogging without damaging the lens coating. After thoroughly cleaning your lenses with Seiko cleaning solution and microfiber cloth, wipe them with Seiko Anti-Fog Cloth for 10 seconds with circular motions. This way, you can enjoy clearer vision and higher performance, adapting to any environment in any season of the day without fogging your lenses.

June 2023