Beta Optik, which includes Novax and Zeiss brands, announced that Mustafa K. Köksal is the new Ceo of the company as of April 1, 2023. Mustafa Köksal will lead Beta Optik, which continues its journey to become Turkey’s global pioneer in the optical industry by expanding to more than fifty countries on four continents, in the new period. Mustafa K. Köksal, who has previously held many senior positions in the optical industry, is among the leading names in the industry with more than twenty years of experience and successful performance. Beta Optik said in a statement: “Our new Ceo Mr. Mustafa K. Köksal has started his duty at Beta Optik, our company that includes Novax and Zeiss brands. We believe that our company, which has transformed into a global optical brand by exceeding the boundaries of the traditional optical world with the mission of always doing better, will take stronger steps towards becoming one of the world giants in the optical industry with Mr. Mustafa K. Köksal. We congratulate Mr. Mustafa K. Köksal, who will lead Beta Optik’s successful journey in the coming period, and as Beta Optik family, we wish him success in his new position.”

June 2023

Burberry’s new season designs are inspired by the British shores, where people come together for pure enjoyment and communion with nature. The collection offers a range of essential frames as well as standout styles that can be worn from a vacation getaway to a city escape. Fashion show frames with shark-shaped temples, lightweight styles with cut-out lettering reinterpreting Burberry jewels and textured temples inspired by the quilted pattern of the Lola bag stand out. The large square-shaped BE 4389 sunglasses in acetate are detailed with metal Burberry logo letters inspired by the brand’s signature jewel. The acetate used on the front of the model is produced with at least twenty-five percent recycled content. There are different color alternatives such as black with dark gray lenses, Havana with brown gradient lenses, sky blue with dark blue lenses, pink with brown gradient lenses and beige templed frame with bronze lenses and speckled horn effect. The large sun model BE 4388U is made of acetate and features an asymmetrical silhouette and large temples with metal Burberry logo lettering. The model is available in different color alternatives such as black with dark gray lenses, dark Havana with brown gradient lenses, green with dark gray lenses, yellow with blue lenses and black frame with gray gradient lenses.

June 2023

Marchon Eyewear has launched the Calvin Klein Jeans Spring/Summer 2023 range of sunglasses. The new styles are available in bold shapes, eye-catching colours, with design details referencing the brand’s casual aesthetic. The sunglasses are made with at least 60% plant-based resin and feature Tritan Renew lenses, from an innovative material powered by Eastman polyester renewal technology, with up to 50% recycled content. According to Marchon, this technology breaks down hard-to-recycle single plastic waste into basic chemical building blocks, allowing plastic materials to be re-cycled repeatedly. The CKJ23603S style that is in the collection, offers a bold, angular cat-eye shape, with a thin line, which matches the colour of the monogram logo on the temples, tracing the frame edge which has diamond-shaped temple tips. The sunglasses are available in red, black, green and pink variations. With a modified rectangular style and contrasting colour details on the temples and frame, CKJ23602S is available in transparent yellow, black, white and blue. The Calvin Klein Jeans Spring/Summer 2023 range is available now worldwide through selected retailers.

Haziran 2023

Seiko A-Zone, a fully customized single vision lens, combines comfort, performance and aesthetics. Seiko A-Zone, which feels almost non-existent when you wear the glasses, is much thinner than other optical lenses with the same index thanks to its patented technology. This patented technology makes Seiko A-Zone the world’s ‘thinnest’ myopic lens. For optical wearers, lens thickness is the most important factor affecting the comfort of daily life. Heavy lenses that put pressure on the nose during the day from the moment they are worn can cause discomfort and negatively affect the external appearance of the eye and directly the face. Leading the innovations and trends in optical lens technologies in the world, Seiko Optik promises comfort to the end user with A-Zone, the world’s thinnest myopic lens. Combining aesthetic excellence and high vision performance, Seiko A-Zone performs pinpoint calculations to optimize the field of vision and minimize distortions with its ‘Comfort Zone’ technology. Another technology, the ‘Sytylish Zone’ feature, offers the wearer the comfort of optical lenses with extremely elegant and thin edges.

Haziran 2023

Photochromic lenses stand out as a technological solution for the eyes in these days of intense changes in daylight and light changes from outdoor to indoor environments. Developed to quickly adapt to changing light and environmental conditions, Seiko Sensity 2 photochromic lenses improve vision performance and reduce eye contractions and related eye fatigue. Ultraviolet rays negatively affect eye health, even though their seasonal effects change. Especially in the summer months, the amount of ultraviolet rays is much higher, so it is extremely important to protect the eyes. Light reflections from various surfaces, changes in the intensity of light in different environments make it difficult for the eyes to adapt and cause excessive fatigue. Since the harmful effects of ultraviolet rays have the ability to accumulate over the years, it is important for eye health to be protected from these rays in all seasons and around the clock. Sensity 2, the technological product of Seiko Optik, which focuses on changing needs, adapts quickly to all light and environmental conditions; regardless of temperature, humidity or UV levels, it precisely adjusts the color tone of the lens thanks to its stabilization technology, Stabilight. Seiko Sensity 2 photochromic lenses darken in daylight and lighten indoors, providing functional and comfortable wear.

Mayıs 2023