Fleye Copenhagen launches Materials, a new collection for the Fall/Winter 2023 season. Materials represents a bold journey into a variety of materials that pushes boundaries and reshapes the aesthetics of traditional eyewear. With the new collection of eighteen precision-engineered eyewear frames, Fleye Copenhagen blends its unique competence with the finest materials available in the industry to offer unparalleled comfort, flexibility and elegance. With Materials, the brand continues to reshape the boundaries of understated design, showcasing the idea that true elegance lies in subtle subtleties and the exceptional caliber of the materials used. The frames in this collection prove the brand’s commitment to delivering eyewear that stands the test of time while exuding a sophisticated fashion essence.

October 2023

Hoya is bringing Hoya Anti-Fog cloth to optical centers soon by completing R&D studies for eyeglass users who wear masks and complain about the fogging problem. Hoya Anti-Fog Cloth, developed as a solution for users who are looking for a solution to the problem of fogging, especially with Hoya lenses, protects the optical lenses from fogging and ensures that the vision of the users is sharp and clear and that they can continue their daily lives comfortably. Hoya Anti-Fog Cloth makes wearing masks, indoor-outdoor transitions, consuming hot drinks, outdoor sports and cooking much more comfortable. When humidity increases, water molecules condense and stick to the glass surface, causing intense fogging. Hoya Anti-Fog Cloth prevents fogging and keeps the glass surface evenly clear. Hoya Anti-Fog Cloth, which gives much better results with the quality of Hoya lenses, offers a definitive solution to the fogging problem of eyeglass wearers with active lifestyles. Effective for 24 hours and with 150 uses, Hoya Anti-Fog Cloth cleans your lens coatings without damaging them and eliminates the fogging problem.  So you can enjoy clear vision around the clock, in any environment.

October 2023

Prolonged exposure to blue light causes side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows the use of digital devices to be safe. The Hoya BlueControl coating, which minimizes the symptoms associated with the recent increase in the use of digital devices, protects the eyes from the harmful blue light emitted from these screens if too much time is spent in front of digital devices. This harmful blue light reaches the back of the eye, especially if it is perpendicular to the eye, and causes deformation of the retina. This can lead to blindness and yellow spot disease in case of prolonged exposure. Recommended for people who are heavily exposed to digital devices today, Hoya BlueControl reduces harmful blue light and minimizes glare from digital screens. It offers more comfortable vision and prevents eye fatigue.

October 2023

Born in 1959 from a big dream, Hally & Son is renowned for reinterpreting timeless style and elegance with a modern approach. Artisan craftsmanship and tradition are blended with high-quality materials and cutting-edge technology under the impulse of the creative thinking that characterizes the fashion industry. The retro-classic style revives its original values with timeless shapes, highly precious materials and attention to detail. High-quality models using different top materials such as titanium, real horn and acetate form the basis. Hally & Son represents the ultimate expression of versatility and timeless elegance, which has always distinguished its creations. Hally & Son’s eyewear is created for those who value aesthetics, quality and unique details in every aspect of life, demonstrating that the passion for beauty transcends everything

October 2023

With a minimalist and classic design philosophy, Tom Ford eyewear is inspired by the past and crafted in a modern way to create timeless designs. This is clearly demonstrated by the designs, colors and textures of all the eyewear collections so far. Without the use of ornate and flashy details, Tom Ford eyewear is recognized by its fans for its exclusive designs, craftsmanship, attention to detail, innovative combinations of premium materials and a smart mix of luxurious colors. Cecil, Kaya and Guinevere sunglasses and FT5913-B and FT5958-B optical frames are some of the styles in a variety of colors made using a biodegradable and bio-based acetate composed of raw materials including cellulose acetate and a plasticizer. The Tom Ford eyewear collection is aimed at those who have personality, self-confidence, sophisticated taste, love elegance, classic style and at the same time are looking for luxurious and exclusive accessories. The distinctive designs of Tom Ford glasses with sharp lines are a fashion statement of assertive beauty, confidence and independence.

October 2023

Seiko 1.57 As Scc, with its high abbe value, provides clear vision and functional wearing comfort thanks to its thin aspherical design and high quality materials and coating. The Seiko 1.57 As Scc, which can be easily bent and fitted thanks to its special tensile strength, adapts to every frame type. Thanks to the Seiko SuperCleanCoat (Scc) coating, Seiko 1.57 As Scc offers long-lasting water repellency, scratch resistance, strong grip and antistatic function; dirt, dust and moisture-free. Conforming to ISO 8980-3 standard, Seiko 1.57 As Scc offers 100% protection against UVA and UVB up to 400 nm. Especially in winter, rainy and cold weather, user comfort is increased thanks to its vapor and water repellent structure.

Ekim 2023

Moncler sunglasses are part of a luxury fashion brand founded in 1952. Based in Italy, Moncler sunglasses combine style with ongoing technology to combine extreme needs with everyday city life. Moncler sunglasses continue the ‘fashion phenomenon’ aimed at young consumers. Part of the luxury sector, Moncler sunglasses reach an international audience by combining the brand’s heritage with innovative, versatile and timeless designs. Moncler sunglasses use only the purest materials, resulting in product quality and innovation, with the ability to set new trends while maintaining the brand’s hallmarks.

October 2023

Labella’s new transparent contact lenses Soft Clear, on which Optik Dünyası has been working with great excitement, enthusiasm and discipline on all titles from the brand’s logo to its identity for a long time, are now available for sale. La’bella Soft Clear, produced with MPC Polymer technology, which offers extra moisture, one of the biggest expectations in transparent contact lenses, aims to meet all the needs of contact lenses by fixing the reliable brand identity created by La’bella colored contact lenses and adding new ones to the loyal La’bella users. Focusing on customer needs, the company generously uses all its know-how and investment for its new brand La’bella Soft Clear. The new La’bella Soft Clear contact lenses, which you can wear comfortably all day long, protect harmful rays with UV protection and meet all expectations for eye health with their thin edge technology and extra soft structure. La’bella Soft Clear solves myopia and hyperopia defects by offering clear and sharp vision with the highest optical quality. La’bella family wants to offer a unique experience to its users and include them in its story with a strong bond.

October 2023

Modo Eyewear has announced the launch of its latest collection, Legacy. The new collection features six new styles that combine Modo’s signature lightness and progressive spirit. Also building on their renowned attention to detail, each frame features a visible metal wire core in the temple with the same decorative ribbed metallic finish. The new versions include two slim frames in classic shapes; the sleek unisex pantos shape 8001 and the slim-framed square shape 8004. For men, style 8000 is a square shape with a straight upper brow, while style 8005 is a full square frame with thick straight lines and thick corners. Modo is also launching the playful oval cat-eye women’s frame 8002, with softer shapes, and the bolder unisex frame 8003, designed with a rounded silhouette with edging. The color range includes a subtle palette of blues, greens, browns and grays, as well as soft, trendy variations such as crystal, green pearl and lavender. For those looking to make an impact, the color options also include bolder shades such as bright green and electric blue.

October 2023

Off-White, the luxury fashion brand founded by Virgil Abloh, has taken the fashion world by storm since its inception in 2012. From its distinctive diagonal lines to its bold graphics, Off-White has established itself as a leader in the fashion world. In recent years, the brand has quickly become a must-have accessory for fashionistas around the world in the eyewear industry. Off White eyewear is known for its unique and distinctive designs that stand out from the crowd in the eyewear industry. They don’t just focus on traditional shapes and styles; instead, the brand uses its avant-garde approach to fashion to create sunglasses that push the boundaries of what is possible. Off-White sunglasses are also unisex, with styles that anyone can wear, regardless of gender.

October 2023