Ovvo Optics invites technology enthusiasts and eyewear aficionados alike to experience sophistication and innovation with their three all-new carbon fiber styles. Showcased in a new photographic series inspired by technology and AI, these frames are crafted with 11 layers of carbon fiber, providing incredible physical performance while putting the visual character of carbon fiber on display. Carefully constructed in Ovvo-owned facilities, each of the 11 layers is fused with resin in a lab-grade vacuum, then baked at a high temperature before being shaped and polished to perfection by hand. The result guarantees the utmost in precision in a frame hand-made from start to finish. Each frame incorporates surgical steel and titanium temples and Ovvo Optics’ patented screwless hinges, lending Ovvo’s signature character in new styles exemplifying the company’s commitment to optical excellence. Handcrafted in Poland, each frame undergoes an 85-step process; a testament to Ovvo Optics’ three decades of unwavering commitment to precision and excellence.

July 2023

Aspesi, luxuary men clothing brand, is dipping its toes into eyewear, embracing the category via a partnership with niche Italian brand Retrosuperfuture. The small capsule collection done in collaboration with Retrosuperfuture comprises sunglasses and an overshirt. In combining both brands’ quintessentially Milanese roots, the capsule comprises two sunglass styles and a jacket. Retrosuperfuture’s signature Milano sunglasses, inspired by the sleek frames of the 1950s, have been rendered in a black acetate frame with matching black lenses and a silver frame and mirror lenses versions. They both come with a quirky touch, a third eye-shaped enamel in the eyewear’s internal bridge. Similarly, the cobranded overshirt, inspired by Aspesi’s Mod. 13 padded jacket, has been reinvented for the collaboration, rendered in a double faced nylon version crafted from a lightweight Japanese technical fabric on one side and from olive green shiny nylon on the other, the latter face bearing a hand-sewn orange patch at the back with details on the capsule collection.

July 2023

Modo presents new Sun Collection, which is the perfect balance between style and optical performance, the meeting point for technology and design. The Isa model, which has a retro-feminine form, is an ideal example of the collection concept. Each frame front is formed layer by layer using a digital data set, utilizing the latest in additive manufacturing that ensures ultimate precision crafting with limitless geometric capabilities. Modo’s 3D Additive Manufacturing System enables to offer a multitude of colors and styles with a tremendous reduction of surplus waste and without overproducing. Titanium details seamlessly complement the PA12 front, and rounded temple tips add weightless comfort. This unique hinge system eliminates many of the friction points and weaknesses of traditional eyewear arm securement methods. In an effort to put an end to cumbersome screws and unsightly welds, Modo has designed an innovative frictionless connection system based on interlocking hooks and cylinders made of durable beta-titanium set in an ultra-performing polymer frame front, promising increased stability, strength and flexibility. As with all Modo Sun styles, the Isa is equipped with High Chromatic Definition (HCD) polarized lenses that offer the best possible quality of vision.

July 2023

Tura has announced the renewal of its exclusive license with Gwen Stefani’s L.A.M.B and Gx eyewear collections. This renewal is for several more years. Stefani will continue as the primary designer for both collections, ensuring that the eyewear will continue to showcase her unique and fashion-forward approach to design. The collections will be available in North America through over 10,000 points of distribution including ECPs, optical retailers and fashion retailers, according to an announcement from Tura. Scott Sennett, Ceo of Tura, said, “Since the launch of the L.A.M.B and Gx by Gwen Stefani eyewear collections in 2016, Gwen’s passion for the product and fearless approach to its design have established her as a living icon in the eyewear industry. Over my nearly 30-year career in this industry, I have never seen a collaboration with an artist or celebrity generate such authentic design energy. These collections have broken new ground, and we are very grateful to Gwen for her vision and partnership with Tura.”

July 2023

French eyewear brand J.F. Rey launches Whisper. A form of minimalist style that emphasizes essential elements and reduces them to the utmost discretion. The new designs feature a more visible aesthetic that blends shapes and lines to create subtle, delicate vibrations. J.F. Rey’s new frames for women primarily feature a round shape that is timeless, universal and always contemporary. The models are crafted with refined metal and an extreme precision that highlights the lines as closely as possible. Additionally, the frames are available in a range of unexpected colors, such as lavender blue, fuchsia pink, spring lilac, poppy red, and apricot orange. These color palettes are inspired by popular make-up trends and are designed to create beautiful and creative contrasts in an unstructured manner on the front of the frames. This color scheme, which mimics make-up, sculpts the eyes and opens up the gaze, giving a stylish makeover that whispers elegance.

July 2023

Raen has launched its latest optical sun collection, which they highlight as being made with M49 acetate from Mazzucchelli and Zeiss Sustainable Polyamide Lenses. Raen Co-founder and Design Director Jordan Percy said: “We are proud to partner with Mazzucchelli, a leader in sustainable materials, for our latest collection. By incorporating M49 Bio Acetate into our designs, we are taking a significant step towards an eco-friendlier future. This partnership allows us to combine our passion for timeless designs with Mazzucchelli’s innovative bio-based material, creating a premium feel and look that Raen has become known for.” Elena Orsi Mazzucchelli, Product Development Manager said: “Raen is a brand that we’ve admired for quite some time. Their values and their approach to design align closely with ours—we both put quality and craftsmanship at the forefront of everything we do. It’s been a pleasure to collaborate with them on this collection, which showcases products capable of combining beauty, refinement and sustainability”. Raen has partnered with lens manufacturer Zeiss and incorporating the new Zeiss Sustainable Polymaide lenses into the collection, which are made partially of bio-based materials and produce 50% less CO2 emissions in production.

July 2023

Lifestyle luxury brand Etro and Safilo Group have announced a 10-year global and exclusive licensing agreement for the design, manufacturing and distribution of Etro branded eyewear collections. The first Etro collection made with Safilo Group will include both sun and optical styles and will be presented for the Spring/Summer 2024 season. Angelo Trocchia, Ceo of Safilo Group, said, “We are very proud to start this new collaboration with a company that represents fashion and textile excellence. Our creative team is in harmony with Etro’ Creative Director Marco De Vincenzo, with whom we are working to create a distinctive collection, able to enhance the brand potential in the eyewear category to the fullest. Etro is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognized for its iconic patterns.” Etro Ceo Fabrizio Cardinali said, “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad. The Eyewear segment will join the Ready-to-Wear, Home, Fragrance and Etro Kids collection that has been recently announced. I have always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”

July 2023

Founded in 2006 by Andreas Pirkheim and Wolfgang Scheucher in Hartberg, Austria, Andy Wolf, a high-quality eyewear brand that combines local and traditional craftsmanship with contemporary and innovative designs, presents a brand new collection for the Spring/Summer 2023 season. The striking designs in Andy Wolf’s new collection are inspired by vintage inspiration. The Austrian brand’s new vintage-inspired, cool eyewear promises elegance and comfort to its wearers, especially in summer, with bold color palettes that offer a variety of vibrancy. Andy Wolf equips the designs in its new collection with contemporary features, while creating uniqueness with traditional craftsmanship. The vintage-inspired eyewear in the Austrian brand’s new collection is the perfect combination of a modern approach to sustainability.

July 2023

While our eye health is deteriorating rapidly and there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, with single-focus lens technology developed by Seiko Optik, helps support the eye muscles during intensive digital device use. Today, thanks to the internet, all kinds of information is always at our fingertips; social media, movies and series are on smartphones and tablets that we can access at any time through digital platforms. The process at home due to the pandemic has also increased awareness of eye disorders and experts believe that there will be an increase in eye disorders due to intensive digital use. SmartZoom supports the user in the challenges of digital device use by providing a comfortable view and smooth transitions between focal lengths when looking closely at screens. Extremely thin and lightweight with a 360° inner-aspherical surface structure, Seiko SmartZoom offers a wide field of view and exceptional image quality. In particular, SmartZoom allows for closer and easier viewing of screens without straining the eyes.

July 2023

A|X Armani Exchange’s sunglasses collection for Spring/Summer 2023 features thin metal temples, elegant pastel colors and dynamic and versatile shapes with sporty details. The brand’s style is fully reflected in a range of models with an innovative reworking of the iconic ‘bolt’ logo, along with eyewear made from sustainable materials. The must-have novelty of the season, the Summer Beats unisex sunglasses, showcases the link between A|X Armani Exchange and the world of music. A universal fit, original color effects and partly made of bio-based injection moulded material. From the collection AX4132SU women’s sunglasses, reinterpreting the iconic ‘bolt’ shape, are partly made of bio-based injection molding. The original geometrically shaped frame is complemented by satin-finished metal temples and frosted lenses. The model is also available in matte black and dull blue. AX4133S, an eye-catching men’s sun model that highlights the classic aviator shape, is another noteworthy design in the collection. Featuring a double bridge and metal temples, this model is made of injection moulding with partially bio-based lenses, except for the alternative with polarized lenses. The model is completed with the ‘Armani Sustainability Values’ logo on the inside of the temples. It stands out with fun color alternatives.

July 2023