Gigi Studios kicked off Fall/Winter 2023 with its striking campaign Le Club De Lecture, a meeting place where people come together to read, listen and explore the world from different perspectives. The Spanish brand also unveiled its meticiously created new models through this campaign. The new designs of the Vanguard collection, which defines Gigi Studios’ standard of elegance and sophistication, are characterised by geometric shapes and bold volumes in natural Italian acetate, which gives them a powerful identity through their sculpted rims. Highlights include Ludovica, oversize, mask-style and rounded contours, and Bonnie, an aviator model in an innovative colour palette. Vincenza and Matilde stand out for their more geometric shapes and elegant bevels.

October 2023

Marcolin and MCM, the German luxury fashion house born in 1976 in Munich, announce an exclusive license agreement for the design, production and worldwide distribution of MCM Eyewear until December 31, 2028. MCM stands out as a refreshing alternative to traditional luxury, born out of the innovative and rule-breaking atmosphere of 1970s Munich. Independently designing premium accessories for the daring jet-set of the era, the brand quickly gained worldwide acclaim. Marcolin will develop MCM’s eyewear collections following the founding values of the brand, which has always combined craftsmanship, design and sustainability in its creations. The first MCM sunglasses and optical collection produced by Marcolin will be available starting from January 2024 in selected stores.

October 2023

From Barcelona to Japan, Etnia Barcelona continues to bridge the Mediterranean and Far Eastern cultures with the Miscelánea campaign. As usual, the brand take a creative and artistic approach. The Miscelánea campaign fits seamlessly into the #BeAnartist motto of Etnia Barcelona. Through the photography of Biel Capllonch, Etnia Barcelona highlights in this campaign the cultural and artistic heritage of two seemingly different and distant worlds: the Mediterranean, source of inspiration and home port for the brand, and Japan, a timehonored region rich in symbolism and mythological legends. This fascinating fusion of influences is also reflected in the designs of the new collection for the modern and young at heart woman. Natural acetates are combined with Japanese-inspired textures and details. The collection features bold shapes with a Mediterranean character and includes remarkable prints symbolizing the scales of koi carp or the color of cherry blossoms.

October 2023

Arma Lens presents the special production Arma UltraMax series. Arma UltraMax series makes the eyes look bigger with its moiré design and offers a naturalness with its natural eye iris design in such a way that it cannot be understood that there are contact lenses in the eyes even very close. With the contact lenses in the Arma UltraMax series, the secret of baby-like and large eyes with extraordinary naturalness is solved. Arma Lens’ Royal series, which has a diameter of 14.5 mm and a basic curve of 8.6, also offers graduated production from -0.50 to -6.00 degrees for myopes. Arma Lens collections, which offer long hours of contact lens wearing comfort with its special raw material that does not cause dry eye effect and high quality production technique, continue to delight colored contact lens lovers with the beauty and naturalness of contact lens colors.

October 2023

Swaroski has unveiled a new array of premium sunglasses and opticals. Inspired by some of Swarovski’s most iconic jewellery collections and designed under the creative direction of Giovanna Engelbert, this new selection has been crafted with the brand’s signature grace and mastery of light, cut and colour. From statement shapes, brilliantly faceted crystals, sleek metals and vibrant colours, this collection is bound to turn heads., Swarovski’s Global Creative Director, Giovanna Engelbert, explains “We are delighted to offer customers around the globe a new, reimagined eyewear assortment that celebrates self-expression and brings pure joy to the art of accessorising. Applying creative vision and fresh details to EssilorLuxottica’s expertise in quality craftsmanship is a dream partnership that allows customers to elevate any wardrobe look with chic eyewear that harmoniously pairs with Swarovski’s timeless jewellery pieces. We look forward to continuing to inspire customers’ style preferences for seasons to come.”

October 2023

Markus T is launching new models to its three collections – Mio, Dot Mono and Titan Terra. As always, the new models are characterized by the brand’s signature quality in terms of materials and workmanship, as well as outstanding technical features. The new models are characterized by colors and translucencies that give a special feeling of lightness. Markus T’s Mio collection offers translucent shades that glow confidently depending on the intensity of the light and at the same time blend harmoniously with their surroundings. Dark Blue is a new color in the Mio collection. Dot Mono impresses with its skillful use of titanium at its most delicate. The ultra-thin titanium plates are processed with the utmost precision, resulting in a collection of unparalleled delicacy. Titan Terra, another collection to which Markus T has added new models, offers high-quality, allergy-friendly designs with the use of titanium, a durable yet lightweight material.

October 2023

Nathalie Blanc’s new Biopicmania campaign pays tribute to women. The campaign addresses two biopic themes and takes a cinematic and musical journey through the 70s and its strong female characters. A bold return to basics for the brand ambassador of French haute lunetterie, Nathalie Blanc Paris. A passion for vintage and retro takes Nathalie Blanc to the heart of the 70s, so dear to the designer. If Nathalie Blanc has already talked about the design, colors and shapes of these years of freedom, this time Nathalie Blanc will be talking about the personalities who left their mark on these years through their style, courage and determination. Inspired by the emblematic style of her idol and pop music icon Celine Dion, Nathalie Blanc highlights the model she named Céline in her Biopicmania campaign. This striking model embodies the charisma, passion and inspiration that the star shared with the world. The frame called as Ségolène is inspired by the Wonder Woman character played by Linda Carter. She became a pop culture icon in the 70s and is still considered one of the greatest Wonder Womans of all time.

October 2023

Mykita received the prestigious ‘Responsible Company’ award at the Silmo Paris, the world’s largest optical industry event. This recognition was bestowed upon them for their notable efforts in promoting social and environmental responsibility. An independent panel of CSR experts evaluated all participants, emphasizing a holistic approach that considered 17 different criteria, encompassing environmental and social aspects. Moritz Krueger, Founder & Creative Director Mykita said: “Mykita is committed to generating positive change and meaningful innovation for the wellbeing of people, protecting the planet, with eyes set on a bright future for generations to come. To receive this prize is a tremendous validation of our path, and strong encouragement to heighten our efforts and continue to push further on social and environmental responsibility.”

October 2023

Thélios has announced its acquisition from Neo Investment Partners of Vuarnet, a renowned French high-end outdoor sunglass brand with over 60 years of history. This is Thélios’ first brand acquisition and its first proprietary brand, which marks an important milestone in the development of the LVMH eyewear company. This acquisition will grant Vuarnet access to Thélios’ extensive resources, including research and development capabilities, technical expertise and global reach. Alessandro Zanardo, Ceo of Thélios, said, “We are thrilled to announce the acquisition of Vuarnet, becoming Thélios’ first proprietary brand. Vuarnet is a legendary brand, with a unique history that deserves to be preserved and perpetuated. Its iconic design, its unique know-how on mineral lenses and its strong brand values, are a perfect match with our ethos and positioning.”

October 2023

Italian Tree Spectacles unveiled its new Coloristic collection. The collection stands out as a sublime embodiment of their minimalist and modern aesthetic. The meticulous care in selecting chromatic tones and their thoughtful arrangement within each design not only attests to a profound dedication to aesthetics but also creates an enveloping emotional experience for the observer. This collection draws deep inspiration from color theory, utilizing chromatic combinations of rare harmony to shape an utterly unique atmosphere for each model. The chosen shades, expertly refined, not only capture the essence of current trends but also become authentic visual communications of the distinctive identity of the brand. The chromatic approach thus becomes an eloquent tool for disseminating the company’s vision, expressed through innovative and exquisitely crafted eyewear. Within this synergy of minimalism and modern design, the coloristic approach emerges as the unifying element that imparts coherence and vitality to the collection itself.

October 2023