Versace presents its Spring/Summer 2023 sunglasses collection with the signature Versace House motifs: Medusa, Greca and Medusa Biggie. Versace makes its mark on summer with the Hypnotic Medusa model, VE2256, featuring a large butterfly form with a Medusa medallion and a sleek, thin temples. The model is available in gold-toned colors with sky blue internal mirrored silver lenses. The mask-style structure of the Winged Medusa model, VE2258, which extends to the temples, has a butterfly style and metal details, will completely change your style. The colors of the model include dark gray lenses with gold temples and dark gray lenses with mirror finish. The soft rectangular frame of the Endless Greca model VE2257 with all-metal, gold and matte black 3D Greca temples will fit your face perfectly. The model is nominated to be one of the most ambitious models of the season with its dark gray lenses with gold temples and yellow lenses with gold temples. Medusa Biggie VE4446, originally found in the sunglasses of the 1990s and made iconic by rapper Biggie Smalls, attracts attention with its original structure with metal hardware. The model is available in opal beige with dark orange lenses and black with dark gray lenses.

June 2023

Persol presents its new campaign dedicated to the icons of the future. Persol’s culture, from the past to the present and from the present to the future, is presented this season in unique iconic designs. The inspiring new campaign, which captures the essence of what it means to be a true icon, was shot in the studio by Philip Gay. Expressing what is reflected with just a glance, different characters and styles, including the famous model Chiara Scelsi, are reduced to their purest form and brought to life in the form of iconic black and white portraits. The Tom model, a staple of celebrity style in the 80s, becomes the protagonist of the ad campaign in the new generation. The model will be the center of attention this season with its temples and extremely eye-catching pieces on the temples.  The tortoise pattern combined with distinctive metal parts and gradient polarized or monochrome Barberini® Premium lenses in Havana or black give the model a unique look. The metal bridge and sleek metal temples give Vico, the striking new panthos-shaped model, a modern attitude. Persol’s flexible hinges ensure that the Vico fits perfectly on the face. Available in classic Havana and gold or black and silver combinations, the iconic polarized brown or green Barberini® Premium lenses offer a superior viewing experience.

June 2023

Providing 100% UV protection, Hoya UV Control coating absorbs UV rays on the front surface and prevents the reflection of UV rays on the back surface. In addition to preventing reflection, Hoya UV Control coating stands out with its antistatic structure that is resistant to scratches, dirt and water. UV is part of daylight and our environment. Unlike normal daylight, UV is invisible, no one knows it exists and the danger is hidden. UVA light (315-400nm) accounts for ninety-five percent of total exposure and penetrates the tissues – the deepest. UVB light (280-315nm) is partially absorbed by the cornea, with a small percentage reaching the lens of the eye. UVC light (200 -280nm) and UV Vacuum (<200nm) are absorbed by the ozone layer and do not reach the earth’s surface. There are natural UV sources from the sun as well as artificial sources in everyday life. UV rays, which trigger many acute or chronic diseases such as photokeratitis, retinopathy, cataracts and corneal diseases with prolonged exposure, are taken under control with Hoya’s premium anti-reflective coating UV Control coating.

June 2023

Miu Miu’s new season collection reflects the brand’s identity by juxtaposing starkly contrasting elements. Feminine playful shapes illuminate the daring style of volumes. The eyewear showcased at the brand’s Spring/Summer 2023 runway reflects the Miu Miu woman’s eccentricity, with perfectly fit shapes contrasting with lightweight structures and a distinctive vertical Miu Miu logo adorning the lenses. The SMU54Y sunglasses from the collection are inspired by the 1990s.  The modern design of the front of the model features frameless and face-framing lenses personalized with the eye-catching Miu Miu logo. The Miu Miu Glimpse frames feature new acetate models, in which the thick profiles give way to larger shapes and the vertical Miu Miu logo is reduced in size, staying true to its iconic feature. The sun model SMU09Y from the Miu Miu Glimpse collection softens the thick profiles while the oval front evokes a sophisticated cat’s eye shape. The vertical Miu Miu logo, which integrates with the hinge of the temple, has been scaled down in keeping with the sophisticated style of the entire collection. The oversized SMU10Y sun model stands out with its oversized square shape. The model’s slightly beveled edges reflect modern femininity.

June 2023

With innovative and provocative design, attention to detail, craftsmanship and exclusive materials, Tom Ford’s creations are characterized by a strong modernity and glamorous appeal. The limited-edition, special edition collection features two styles in rich materials embellished with strong details, the frames meticulously crafted using the latest technical construction. The CLIFF-02 and JESSIE-02 sunglasses that make up the collection reflect exclusivity with a body detailed with genuine refined leather and gold-plated arms, guaranteeing luxury with attention to detail and product quality. The two styles in the collection combine vintage and contemporary influences, elevating classic aviators to a new level of luxury by transforming them with modern glamor. The frames feature a lightweight metal and adjustable nose pads for comfort, while the water-repellent lens coating enhances function and allows for easy cleaning.  Made by Marcolin, Tom Ford eyewear continues to stand out with new designs featuring refined materials and the characteristic “T” logo.

June 2023